{"id":4639,"date":"2026-09-06T18:30:19","date_gmt":"2026-09-06T16:30:19","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4639"},"modified":"2026-09-06T19:38:06","modified_gmt":"2026-09-06T17:38:06","slug":"novinky-z-onlajnu-prazdniny-2026","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/","title":{"rendered":"Novinky z onlajnu – pr\u00e1zdniny 2026"},"content":{"rendered":"\n

To si takhle odjedete na t\u0159i t\u00fddny k mo\u0159i, nech\u00e1te sousedovi kl\u00ed\u010de, aby v\u00e1m zal\u00e9val kytky – a po n\u00e1vratu zjist\u00edte, \u017ee mezit\u00edm p\u0159ed\u011blal kuchy\u0148, podepsal smlouvu s reklamn\u00ed agenturou, vy\u0159e\u0161il p\u00e1r nevy\u0159e\u0161en\u00fdch matematick\u00fdch probl\u00e9m\u016f a jednou omylem vnikl k soused\u016fm oknem.<\/p>\n\n\n\n

Dost podobn\u011b vypadaly \u010dervenec a srpen 2026 v online marketingu. Proto\u017ee jsme o pr\u00e1zdnin\u00e1ch nepublikovali, m\u00e1me pro v\u00e1s dvojitou d\u00e1vku – a vybrali jsme do n\u00ed jen to, co opravdu stoj\u00ed za pozornost.<\/p>\n\n\n\n

Novinky z PPC<\/strong><\/h2>\n\n\n\n

Google i Microsoft str\u00e1vili pr\u00e1zdniny hlavn\u011b t\u00edm, \u017ee do sv\u00fdch automatizovan\u00fdch kampan\u00ed vraceli kousky kontroly a viditelnosti, o kter\u00e9 inzerenty roky p\u0159ipravovali. A z\u00e1rove\u0148 p\u0159itvrdili v bezpe\u010dnosti \u00fa\u010dt\u016f.<\/p>\n\n\n\n

Google p\u0159id\u00e1v\u00e1 do Performance Max diagnostiku kan\u00e1l\u016f<\/strong><\/h3>\n\n\n\n

V\u00fdvoj\u00e1\u0159i ze spole\u010dnosti Google p\u0159edstavili novou diagnostickou funkcionalitu pro reklamn\u00ed kampan\u011b typu Performance Max. Tento p\u0159ehledn\u00fd n\u00e1stroj je p\u0159\u00edmo k dispozici v sekci zam\u011b\u0159en\u00e9 na p\u0159ehledy a reporty, p\u0159esn\u011bji pod polo\u017ekou v\u00fdkonu jednotliv\u00fdch kan\u00e1l\u016f. Hlavn\u00edm c\u00edlem t\u00e9to novinky je poskytnout inzerent\u016fm komplexn\u00ed st\u0159edisko pro identifikaci technick\u00fdch i obsahov\u00fdch pot\u00ed\u017e\u00ed s podklady. Syst\u00e9m dok\u00e1\u017ee velmi p\u0159esn\u011b detekovat zam\u00edtnut\u00e9 \u010di \u00fapln\u011b chyb\u011bj\u00edc\u00ed kreativy, kter\u00e9 by mohly br\u00e1nit plynul\u00e9mu zobrazov\u00e1n\u00ed reklam v cel\u00e9 s\u00edti. U\u017eivatel\u00e9 tak ihned zji\u0161\u0165uj\u00ed, zda p\u00e9\u010di vy\u017eaduj\u00ed nadpisy, popisy \u010di grafick\u00e9 prvky, a to jak v souhrnn\u00e9m pohledu, tak p\u0159i detailn\u00edm zkoum\u00e1n\u00ed konkr\u00e9tn\u00edho distribu\u010dn\u00edho kan\u00e1lu.<\/p>\n\n\n\n

Vzhledem k tomu, \u017ee tyto kampan\u011b \u010delily v minulosti kritice za netransparentnost, tento krok v\u00fdrazn\u011b zjednodu\u0161uje pr\u00e1ci. Inzerenti u\u017e nemus\u00ed ru\u010dn\u011b proch\u00e1zet rozs\u00e1hl\u00e9 skupiny aktiv, ale z\u00edsk\u00e1vaj\u00ed p\u0159\u00edm\u00fd p\u0159ehled o mezer\u00e1ch v obsahu pro Vyhled\u00e1v\u00e1n\u00ed, Display, YouTube, Discover, Gmail i Mapy. N\u00e1stroj zrychluje opravu chyb a pom\u00e1h\u00e1 udr\u017eet pln\u00fd z\u00e1sah v cel\u00e9m ekosyst\u00e9mu.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Google Ads p\u0159id\u00e1v\u00e1 na kartu Doporu\u010den\u00ed odhady zme\u0161kan\u00e9ho r\u016fstu<\/strong><\/h3>\n\n\n\n

Platforma Google Ads spou\u0161t\u00ed beta verzi nov\u00e9 funkce, kter\u00e1 na z\u00e1lo\u017eku Doporu\u010den\u00ed p\u0159in\u00e1\u0161\u00ed odhady nerealizovan\u00e9ho r\u016fstu. Tato novinka zviditel\u0148uje data o potenci\u00e1ln\u00edm p\u0159\u00ednosu, o kter\u00fd firmy p\u0159ich\u00e1zej\u00ed v d\u016fsledku n\u00edzk\u00fdch rozpo\u010dt\u016f nebo p\u0159\u00edli\u0161 opatrn\u00fdch nab\u00eddek. Syst\u00e9m dok\u00e1\u017ee kvantifikovat nerealizovan\u00e1 kliknut\u00ed, u\u0161l\u00e9 konverze i celkovou hodnotu, o kterou inzerent p\u0159i\u0161el. P\u016fvodn\u011b byl tento modul dostupn\u00fd pouze v testovac\u00ed sekci Google Ads Labs, av\u0161ak nyn\u00ed se posouv\u00e1 p\u0159\u00edmo do hlavn\u00edho rozhran\u00ed.<\/p>\n\n\n\n

PPC experti upozor\u0148uj\u00ed, \u017ee jde o u\u017eite\u010dn\u00e9 vod\u00edtko pro pl\u00e1nov\u00e1n\u00ed investic, nicm\u00e9n\u011b zd\u016fraz\u0148uj\u00ed nutnost p\u0159istupovat k dat\u016fm s rozvahou. Jedn\u00e1 se toti\u017e o modelovan\u00e9 odhady, nikoli o pevn\u00e9 garance v\u00fdkonu. Nav\u00edc je vytv\u00e1\u0159\u00ed ta sam\u00e1 strana, kter\u00e1 v\u00e1m bude fakturovat nav\u00fd\u0161en\u00fd rozpo\u010det. Inzerenti by proto m\u011bli tyto poznatky v\u017edy konfrontovat s vlastn\u00edmi historick\u00fdmi v\u00fdsledky d\u0159\u00edve, ne\u017e p\u0159istoup\u00ed k nav\u00fd\u0161en\u00ed rozpo\u010dt\u016f. Funkce p\u0159esto nab\u00edz\u00ed skv\u011bl\u00fd p\u0159ehled pro stanoven\u00ed priorit p\u0159i alokaci kapit\u00e1lu.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Google za\u010d\u00edn\u00e1 spou\u0161t\u011bt aplikace pro certifikaci p\u0159\u00edmo v \u00fa\u010dtu<\/strong><\/h3>\n\n\n\n

Spole\u010dnost Google zjednodu\u0161uje administraci schvalovac\u00edch proces\u016f t\u00edm, \u017ee umo\u017e\u0148uje \u017e\u00e1dat o vybran\u00e9 certifikace p\u0159\u00edmo z prost\u0159ed\u00ed \u00fa\u010dtu Google Ads. D\u0159\u00edve museli inzerenti tyto \u017e\u00e1dosti pod\u00e1vat komplikovan\u011b skrze centrum n\u00e1pov\u011bdy. Novinka se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm provozovatel\u016f soci\u00e1ln\u00edch kasinov\u00fdch her a ov\u011b\u0159ov\u00e1n\u00ed autorsk\u00fdch pr\u00e1v. V rozhran\u00ed spr\u00e1vce se postupn\u011b objevuje nov\u00e1 sekce zam\u011b\u0159en\u00e1 na z\u00e1sady \u00fa\u010dtu, kde lze formul\u00e1\u0159e pohodln\u011b vyplnit a odeslat ke kontrole.<\/p>\n\n\n\n

Tato zm\u011bna neupravuje samotn\u00e9 reklamn\u00ed podm\u00ednky, ale v\u00fdrazn\u011b sni\u017euje administrativn\u00ed z\u00e1t\u011b\u017e. Zav\u00e1d\u011bn\u00ed prob\u00edh\u00e1 ve f\u00e1z\u00edch, p\u0159i\u010dem\u017e dosavadn\u00ed certifikace z\u016fst\u00e1vaj\u00ed pln\u011b v platnosti a rozpracovan\u00e9 \u017e\u00e1dosti nebudou nijak naru\u0161eny. Pro inzerenty to znamen\u00e1 snaz\u0161\u00ed p\u0159ehled o stavu dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f p\u0159\u00edmo na jednom m\u00edst\u011b.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Microsoft Ads p\u0159id\u00e1v\u00e1 Ad Preview Hub do Performance Max<\/strong><\/h3>\n\n\n\n

Syst\u00e9m Microsoft Advertising roz\u0161i\u0159uje sv\u00e9 kampan\u011b Performance Max o Ad Preview Hub, tedy centrum n\u00e1hledu reklam. Funkce inzerent\u016fm umo\u017e\u0148uje snadno zkontrolovat vizu\u00e1ln\u00ed podobu reklamn\u00edch sd\u011blen\u00ed je\u0161t\u011b p\u0159ed jejich ofici\u00e1ln\u00edm spu\u0161t\u011bn\u00edm do provozu. U\u017eivatel\u00e9 si mohou prohl\u00e9dnout r\u016fzn\u00e9 form\u00e1ty na rozmanit\u00fdch za\u0159\u00edzen\u00edch a zkontrolovat, jak generovan\u00e9 prvky funguj\u00ed v prost\u0159ed\u00ed \u0159\u00edzen\u00e9m um\u011blou inteligenc\u00ed.<\/p>\n\n\n\n

Velkou v\u00fdhodou je mo\u017enost vygenerov\u00e1n\u00ed bezpe\u010dn\u00e9ho odkazu pro sd\u00edlen\u00ed. Z\u00fa\u010dastn\u011bn\u00e9 strany, klienti \u010di kolegov\u00e9 tak mohou schv\u00e1lit podklady bez nutnosti z\u00edskat p\u0159\u00edstup do samotn\u00e9ho reklamn\u00edho \u00fa\u010dtu. Tento n\u00e1stroj eliminuje pot\u0159ebu vytv\u00e1\u0159en\u00ed manu\u00e1ln\u00edch sn\u00edmk\u016f obrazovky a zrychluje schvalovac\u00ed procesy. N\u00e1hled dostanete pro plochy MSN, Bing a Outlook.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Google testuje popisy generovan\u00e9 um\u011blou inteligenc\u00ed v reklam\u00e1ch v N\u00e1kupech<\/strong><\/h3>\n\n\n\n

Spole\u010dnost Google roz\u0161i\u0159uje sv\u00e9 experimenty s generativn\u00ed um\u011blou inteligenc\u00ed a za\u010d\u00edn\u00e1 ji testovat v n\u00e1kupn\u00edch reklam\u00e1ch. Po p\u0159edchoz\u00edm testov\u00e1n\u00ed u klasick\u00fdch textov\u00fdch inzer\u00e1t\u016f se nyn\u00ed automaticky vytv\u00e1\u0159en\u00e9 popisy objevuj\u00ed p\u0159\u00edmo u produktov\u00fdch nab\u00eddek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. C\u00edlem technologie je poskytnout nakupuj\u00edc\u00edm dopl\u0148uj\u00edc\u00ed kontext pro jejich n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n

Pro provozovatele e-shop\u016f v\u0161ak tento krok p\u0159edstavuje novou v\u00fdzvu. Obchodn\u00edci v\u011bnuj\u00ed zna\u010dn\u00e9 \u00fasil\u00ed precizn\u00ed optimalizaci produktov\u00fdch datab\u00e1z\u00ed a titulk\u016f. AI texty vytv\u00e1\u0159ej\u00ed vrstvu obsahu, nad kterou inzerenti nemaj\u00ed p\u0159\u00edmou kontrolu, co\u017e vyvol\u00e1v\u00e1 ot\u00e1zky ohledn\u011b p\u0159esnosti informac\u00ed a dopadu na m\u00edru prokliku. Zat\u00edm jde o mal\u00fd test, kter\u00fd Google ofici\u00e1ln\u011b neohl\u00e1sil \u2014 tak\u017ee ne\u017e za\u010dnete p\u0159episovat feed, vydr\u017ete.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Google spou\u0161t\u00ed pilotn\u00ed program pro zabezpe\u010den\u00fd p\u0159\u00edstup k API pro \u00fa\u010dty spr\u00e1vc\u016f<\/strong><\/h3>\n\n\n\n

Google p\u0159edstavil pilotn\u00ed bezpe\u010dnostn\u00ed program ur\u010den\u00fd pro spr\u00e1vcovsk\u00e9 \u00fa\u010dty vyu\u017e\u00edvaj\u00edc\u00ed rozhran\u00ed Google Ads API. C\u00edlem iniciativy je pos\u00edlit ochranu p\u0159ed neopr\u00e1vn\u011bn\u00fdmi z\u00e1sahy a z\u00edskat lep\u0161\u00ed p\u0159ehled nad p\u0159ipojen\u00fdmi aplikacemi t\u0159et\u00edch stran. Spr\u00e1vci mohou vymezit schv\u00e1len\u00fd seznam projekt\u016f v Google Cloud, kter\u00e9 jako jedin\u00e9 z\u00edskaj\u00ed opr\u00e1vn\u011bn\u00ed prov\u00e1d\u011bt citliv\u00e9 operace, mezi n\u011b\u017e pat\u0159\u00ed \u00fapravy u\u017eivatel\u016f \u010di faktura\u010dn\u00ed zm\u011bny.<\/p>\n\n\n\n

Po zapojen\u00ed do programu Google provede audit vyu\u017e\u00edvan\u00fdch n\u00e1stroj\u016f a ve spolupr\u00e1ci s inzerentem sestav\u00ed seznam povolen\u00fdch aplikac\u00ed. V\u0161echny ostatn\u00ed po\u017eadavky na citliv\u00e9 metody budou automaticky zablokov\u00e1ny. Ochrana funguje i v p\u0159\u00edpad\u011b, \u017ee n\u011bkdo z\u00edsk\u00e1 va\u0161e API p\u0159ihla\u0161ovac\u00ed \u00fadaje \u2014 bez m\u00edsta na seznamu s nimi nic nezm\u016f\u017ee. Tento syst\u00e9m poskytuje kl\u00ed\u010dovou vrstvu ochrany pro agentury spravuj\u00edc\u00ed rozs\u00e1hl\u00e1 klientsk\u00e1 portfolia.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Microsoft Advertising p\u0159id\u00e1v\u00e1 vylou\u010den\u00e9 obsahov\u00e9 v\u00fdrazy pro reklamy publika<\/strong><\/h3>\n\n\n\n

Platforma Microsoft Advertising zav\u00e1d\u00ed nov\u00fd prvek pro ochranu zna\u010dky v r\u00e1mci publikov\u00fdch reklam. Funkce nazvan\u00e1 Excluded content terms dovoluje marke\u0165\u00e1k\u016fm zabr\u00e1nit zobrazov\u00e1n\u00ed reklam na str\u00e1nk\u00e1ch, jejich\u017e titulky obsahuj\u00ed definovan\u00e1 ne\u017e\u00e1douc\u00ed slova. Inzerenti maj\u00ed mo\u017enost definovat a\u017e 1 000 v\u00fdraz\u016f na \u00farovni cel\u00e9ho \u00fa\u010dtu nebo jednotliv\u00fdch kampan\u00ed.<\/p>\n\n\n\n

Tento n\u00e1stroj poskytuje mnohem detailn\u011bj\u0161\u00ed kontrolu ne\u017e dosavadn\u00ed plo\u0161n\u00e9 blokov\u00e1n\u00ed cel\u00fdch dom\u00e9n nebo \u0161irok\u00fdch tematick\u00fdch kategori\u00ed. Zna\u010dky tak mohou efektivn\u011b zabr\u00e1nit tomu, aby se jejich sd\u011blen\u00ed objevovala vedle nevhodn\u00e9ho obsahu, ani\u017e by musely zbyte\u010dn\u011b vy\u0159azovat cel\u00e9 webov\u00e9 port\u00e1ly. Jeden h\u00e1\u010dek tam ale je: p\u0159idan\u00e9 v\u00fdrazy se propisuj\u00ed nap\u0159\u00ed\u010d \u00fa\u010dtem, tak\u017ee slovo p\u0159idan\u00e9 kv\u016fli jedn\u00e9 kampani v\u00e1m ti\u0161e z\u00fa\u017e\u00ed invent\u00e1\u0159 i v\u0161ude jinde.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Google roz\u0161i\u0159uje z\u00e1sady omezen\u00e9ho zobrazov\u00e1n\u00ed reklam na v\u0161echny reklamy<\/strong><\/h3>\n\n\n\n

Google oznamuje z\u00e1sadn\u00ed rozpad sv\u00fdch pravidel a roz\u0161i\u0159uje politiku omezen\u00e9ho zobrazov\u00e1n\u00ed na kompletn\u00ed reklamn\u00ed s\u00ed\u0165. V \u010dervnu se tato pravidla roz\u0161\u00ed\u0159ila na Vyhled\u00e1v\u00e1n\u00ed, od srpna m\u00ed\u0159\u00ed na v\u0161echny produkty Google Ads v\u010detn\u011b YouTube, Gmailu, Play Store a Discoveru. Nov\u00fd syst\u00e9m, jeho\u017e pln\u00e1 implementace je pl\u00e1nov\u00e1na do roku 2028, nevede k p\u0159\u00edm\u00e9mu zam\u00edt\u00e1n\u00ed inzer\u00e1t\u016f, ale k regulaci jejich impres\u00ed u \u00fa\u010dt\u016f s ni\u017e\u0161\u00ed m\u00edrou d\u016fv\u011bryhodnosti. Hodnocen\u00ed vych\u00e1z\u00ed z historie profilu, stavu ov\u011b\u0159en\u00ed identity, dodr\u017eov\u00e1n\u00ed pravidel i reakc\u00ed samotn\u00fdch u\u017eivatel\u016f.<\/p>\n\n\n\n

Zaveden\u00e9 a ov\u011b\u0159en\u00e9 \u00fa\u010dty s dobrou reputac\u00ed z\u00edskaj\u00ed neomezen\u00fd p\u0159\u00edstup k aukc\u00edm, zat\u00edmco nov\u00e9 \u010di rizikov\u011bj\u0161\u00ed profily budou muset d\u016fv\u011bru nejprve vybudovat. Omezen\u00e9 \u00fa\u010dty dostanou upozorn\u011bn\u00ed p\u0159\u00edmo v \u00fa\u010dtu a mohou se odvolat. Google doporu\u010duje inzerent\u016fm dokon\u010dit verifikaci, dodr\u017eovat transparentn\u00ed branding a udr\u017eovat vysokou kvalitu vstupn\u00edch str\u00e1nek pro zaji\u0161t\u011bn\u00ed pln\u00e9ho dosahu.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Land<\/em><\/a><\/p>\n\n\n\n

Novinky v SEO<\/strong><\/h2>\n\n\n\n

SEO l\u00e9to se d\u00e1 shrnout do jedn\u00e9 v\u011bty: Google opakovan\u011b vzk\u00e1zal, \u017ee zkratky na viditelnost v AI nefunguj\u00ed, a mezit\u00edm vydal t\u0159et\u00ed spam update roku.<\/p>\n\n\n\n

Google vysv\u011btluje, zda m\u00e1 llms-author.txt v\u00fdznam pro SEO<\/strong><\/h3>\n\n\n\n

Google se vyj\u00e1d\u0159il k dotazu na soubor llms-author.txt, kter\u00fd m\u011bl pomoci l\u00e9pe identifikovat autora nebo experta v prost\u0159ed\u00ed vyhled\u00e1v\u00e1n\u00ed a jazykov\u00fdch model\u016f. John Mueller upozornil, \u017ee Google nepou\u017e\u00edv\u00e1 llms.txt ani llms-author.txt a nev\u00ed ani o jin\u00fdch v\u00fdznamn\u00fdch crawlerech nebo LLM syst\u00e9mech, kter\u00e9 by tyto soubory re\u00e1ln\u011b vyu\u017e\u00edvaly. Podobn\u011b skeptick\u00fd byl i k direktiv\u00e1m typu Content-Signal, kter\u00e9 podle n\u011bj nejsou podporovan\u00fdm standardem a mohou do robots.txt p\u0159id\u00e1vat jen zbyte\u010dnou slo\u017eitost.<\/p>\n\n\n\n

Hlavn\u00ed doporu\u010den\u00ed z \u010dl\u00e1nku je ne\u0159e\u0161it viditelnost autora technick\u00fdmi zkratkami, ale budovat jasn\u00e9 autorstv\u00ed, strukturovan\u00e1 data, d\u016fv\u011bryhodn\u00e9 zm\u00ednky a siln\u011bj\u0161\u00ed digit\u00e1ln\u00ed stopu nap\u0159\u00ed\u010d webem.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Journal<\/em><\/a><\/p>\n\n\n\n

Google k pou\u017e\u00edv\u00e1n\u00ed Markdownu pro AI SEO \u2014 dvakr\u00e1t a stejn\u011b<\/strong><\/h3>\n\n\n\n

Google b\u011bhem l\u00e9ta hned dvakr\u00e1t komentoval trend vytv\u00e1\u0159en\u00ed samostatn\u00fdch markdown verz\u00ed webov\u00fdch str\u00e1nek pro AI n\u00e1stroje a crawlery. Nejd\u0159\u00edv John Mueller zd\u016fraznil, \u017ee spr\u00e1vn\u011b vytvo\u0159en\u00fd web by m\u011bl fungovat pro u\u017eivatele, vyhled\u00e1va\u010de, AI agenty i LLM syst\u00e9my z\u00e1rove\u0148, bez pot\u0159eby vytv\u00e1\u0159et odd\u011blen\u00e9 \u201eagent-friendly“ verze. Probl\u00e9m je podle \u010dl\u00e1nku v tom, \u017ee SEO komunita \u010dasto sk\u00e1\u010de po taktick\u00fdch trendech bez ov\u011b\u0159en\u00ed skute\u010dn\u00e9ho p\u0159\u00ednosu. M\u00edsto p\u0159evodu HTML str\u00e1nek do Markdownu d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl opravit samotn\u00fd web: zlep\u0161it p\u0159\u00edstupnost, strukturu nadpis\u016f, navigaci, obsah a technick\u00e9 zpracov\u00e1n\u00ed pro re\u00e1ln\u00e9 u\u017eivatele.<\/p>\n\n\n\n

Podruh\u00e9 pak Mueller sd\u00edlel vlastn\u00ed zku\u0161enost s testov\u00e1n\u00edm markdown soubor\u016f ur\u010den\u00fdch pro LLM a AI crawlery. Podle jeho pozorov\u00e1n\u00ed o tyto markdown verze na testovac\u00edch webech projevovaly z\u00e1jem hlavn\u011b SEO n\u00e1stroje, nikoli v\u00fdznamn\u00e9 AI crawlery. Zat\u00edm tedy nen\u00ed d\u016fkaz, \u017ee by samostatn\u00e9 markdown verze webu zlep\u0161ovaly citace v AI odpov\u011bd\u00edch nebo viditelnost v AI vyhled\u00e1v\u00e1n\u00ed. Mueller doporu\u010duje nejd\u0159\u00edve m\u011b\u0159it, zda AI boti v\u016fbec pos\u00edlaj\u00ed po\u017eadavky na markdown, nap\u0159\u00edklad p\u0159es logov\u00e1n\u00ed hlavi\u010dek, a teprve pot\u00e9 \u0159e\u0161it p\u0159\u00edpadnou implementaci.<\/p>\n\n\n\n

Praktick\u00fd z\u00e1v\u011br je jednoduch\u00fd: Markdown m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd pro instrukce AI agent\u016fm, ale jako SEO taktika pro b\u011b\u017en\u00e9 webov\u00e9 str\u00e1nky zat\u00edm nem\u00e1 prok\u00e1zan\u00fd p\u0159\u00ednos.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>Search Engine Journal \u2014 Google On Using Markdown For AI SEO<\/em><\/a>,<\/em> <\/em>Search Engine Journal \u2014 Mueller Shares Their Experience<\/em><\/a><\/p>\n\n\n\n

Google mus\u00ed sd\u00edlet anonymizovan\u00e1 vyhled\u00e1vac\u00ed data s konkurenc\u00ed<\/strong><\/h3>\n\n\n\n

Evropsk\u00e1 komise p\u0159ijala z\u00e1vazn\u00e1 rozhodnut\u00ed podle Digital Markets Act, kter\u00e1 Googlu ukl\u00e1daj\u00ed sd\u00edlet anonymizovan\u00e1 data z vyhled\u00e1v\u00e1n\u00ed s opr\u00e1vn\u011bn\u00fdmi konkuren\u010dn\u00edmi vyhled\u00e1va\u010di a vybran\u00fdmi AI chatboty s vyhled\u00e1vac\u00ed funkc\u00ed. Tato data mohou zahrnovat nap\u0159\u00edklad dotazy, kliknut\u00ed, zobrazen\u00ed, pozice v\u00fdsledk\u016f nebo metadata, ale nikoli samotn\u00e9 algoritmy Googlu.<\/p>\n\n\n\n

Pro SEO a AI Search je to d\u016fle\u017eit\u00e9 proto, \u017ee konkurenti mohou tato data vyu\u017e\u00edt ke zlep\u0161en\u00ed vlastn\u00edch vyhled\u00e1vac\u00edch a odpov\u011bdn\u00edch syst\u00e9m\u016f, co\u017e m\u016f\u017ee dlouhodob\u011b ovlivnit, kter\u00e9 zdroje budou AI n\u00e1stroje citovat a odkud budou p\u0159ich\u00e1zet n\u00e1v\u0161t\u011bvy. Dopad ale nebude okam\u017eit\u00fd, proto\u017ee poskytovatel\u00e9 mus\u00ed splnit podm\u00ednky zp\u016fsobilosti, auditu a licencov\u00e1n\u00ed.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Journal<\/em><\/a><\/p>\n\n\n\n

Pro\u010d m\u016f\u017ee Google ignorovat robots.txt a negativn\u011b ovlivnit SEO<\/strong><\/h3>\n\n\n\n

Google vysv\u011btlil \u010dastou chybu v souboru robots.txt, kter\u00e1 m\u016f\u017ee v\u00e9st k tomu, \u017ee Googlebot ignoruje pravidla, u nich\u017e webmaster o\u010dek\u00e1v\u00e1 jejich pou\u017eit\u00ed. Probl\u00e9m vznik\u00e1 ve chv\u00edli, kdy m\u00e1 robots.txt samostatnou sekci pro user-agent: Googlebot a n\u00ed\u017ee obecnou sekci user-agent: *. Googlebot se v takov\u00e9m p\u0159\u00edpad\u011b \u0159\u00edd\u00ed konkr\u00e9tn\u011bj\u0161\u00ed sekc\u00ed ur\u010denou pro Googlebot, nikoli obecn\u00fdmi pravidly pro v\u0161echny crawlery.<\/p>\n\n\n\n

V praxi to m\u016f\u017ee zp\u016fsobit nap\u0159\u00edklad indexaci ne\u017e\u00e1douc\u00edch intern\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed nebo spamov\u00fdch URL. \u010cl\u00e1nek z\u00e1rove\u0148 p\u0159ipom\u00edn\u00e1, \u017ee robots.txt ne\u0159\u00edd\u00ed indexaci, ale pouze crawlov\u00e1n\u00ed; pro zabr\u00e1n\u011bn\u00ed indexace je vhodn\u011bj\u0161\u00ed pou\u017e\u00edt noindex, pokud m\u00e1 Google mo\u017enost str\u00e1nku proj\u00edt.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Journal<\/em><\/a><\/p>\n\n\n\n

Google mo\u017en\u00e1 hodnot\u00ed AI obsah jako thin content<\/strong><\/h3>\n\n\n\n

Webov\u00e9 f\u00f3rum dostalo manu\u00e1ln\u00ed z\u00e1sah za \u201eslab\u00fd obsah s n\u00edzkou \u010di \u017e\u00e1dnou p\u0159idanou hodnotou“. Zaj\u00edmav\u00e9 je, \u017ee postih se m\u011bl t\u00fdkat rozs\u00e1hl\u00e9 \u010d\u00e1sti f\u00f3ra s u\u017eivatelsk\u00fdmi vl\u00e1kny, p\u0159i\u010dem\u017e SEO komunita spekulovala, \u017ee spou\u0161t\u011b\u010dem mohl b\u00fdt vysok\u00fd objem odpov\u011bd\u00ed generovan\u00fdch AI chatbotem.<\/p>\n\n\n\n

Google dlouhodob\u011b ne\u0159\u00edk\u00e1, \u017ee AI obsah je automaticky \u0161patn\u00fd, ale probl\u00e9m m\u016f\u017ee nastat tehdy, pokud nep\u0159in\u00e1\u0161\u00ed vlastn\u00ed zku\u0161enost, odbornost, u\u017eite\u010dnost nebo skute\u010dnou p\u0159idanou hodnotu. V kontextu f\u00f3r je to obzvl\u00e1\u0161\u0165 citliv\u00e9, proto\u017ee u\u017eivatel\u00e9 o\u010dek\u00e1vaj\u00ed autentick\u00e9 zku\u0161enosti lid\u00ed, ne generick\u00e9 odpov\u011bdi bez osobn\u00ed expertizy. (\u017de tenhle probl\u00e9m ne\u0159e\u0161\u00ed jen Google, uvid\u00edte n\u00ed\u017ee u LinkedInu.)<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Journal<\/em><\/a><\/p>\n\n\n\n

Google dokon\u010dil August 2026 Spam Update<\/strong><\/h3>\n\n\n\n

Google dokon\u010dil nasazen\u00ed August 2026 Spam Update, kter\u00fd prob\u00edhal glob\u00e1ln\u011b a nap\u0159\u00ed\u010d v\u0161emi jazyky od 18. do 21. srpna 2026. Rollout trval 2 dny a 16 hodin a \u0161lo u\u017e o t\u0159et\u00ed spam update v roce 2026 po b\u0159eznov\u00e9 a \u010dervnov\u00e9 aktualizaci. Google k updatu nevydal samostatn\u00fd blog ani neozn\u00e1mil nov\u00e9 typy spamov\u00fdch pravidel, tak\u017ee p\u0159\u00edpadn\u00e9 propady je pot\u0159eba vyhodnocovat podle st\u00e1vaj\u00edc\u00edch spam policies.<\/p>\n\n\n\n

Pro vyhodnocen\u00ed dopad\u016f d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed smysl porovnat data v Search Console p\u0159ed 18. srpnem a po 21. srpnu, kdy u\u017e byl rollout ukon\u010den.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Search Engine Journal<\/em><\/a><\/p>\n\n\n\n

Novinky z AI<\/strong><\/h2>\n\n\n\n

Zat\u00edmco polovina oboru m\u011bla polopr\u00e1zdn\u00e9 kancel\u00e1\u0159e, vydavatel\u00e9 model\u016f nasadili tempo, kter\u00e9 by se v jin\u00e9m odv\u011btv\u00ed pova\u017eovalo za nezdrav\u00e9.<\/p>\n\n\n\n

Ceny inteligence spadly, a to v\u00fdrazn\u011b<\/strong><\/h3>\n\n\n\n

OpenAI rozjelo 9. \u010dervence rodinu GPT-5.6 (Sol, Terra, Luna) a u\u017e 30. \u010dervence si samo srazilo ceny: Luna o 80 % na 0,20 \/ 1,20 dolaru za milion token\u016f, Terra o 20 %. Google poslal Gemini 3.7 Flash t\u0159i t\u00fddny po verzi 3.6 \u2014 s \u00favodn\u00ed cenou na polovin\u011b. A Anthropic u nov\u00e9ho Claude Fable 5.1 zlevnil \u010dten\u00ed z cache o 75 %, co\u017e podle firmy znamen\u00e1 zhruba \u010dtvrtinovou \u00fasporu u b\u011b\u017en\u00e9ho provozu a a\u017e 45 % u dlouh\u00fdch agentn\u00edch \u00faloh.<\/p>\n\n\n\n

Pokud jste si p\u0159ed pr\u00e1zdninami spo\u010d\u00edtali, \u017ee se v\u00e1m n\u011bjak\u00e1 automatizace nevyplat\u00ed, p\u0159epo\u010d\u00edtejte to.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>TechSpot<\/em><\/a>,<\/em> <\/em>Google Blog<\/em><\/a>,<\/em> <\/em>Anthropic<\/em><\/a><\/p>\n\n\n\n

Model\u016f p\u0159ibylo tolik, \u017ee se to \u0161patn\u011b st\u00edh\u00e1 \u010d\u00edst<\/strong><\/h3>\n\n\n\n

Krom\u011b zm\u00edn\u011bn\u00fdch: Claude Opus 5 (24. \u010dervence, skoro inteligence dra\u017e\u0161\u00edho Fable 5 za polovi\u010dn\u00ed cenu), Claude Fable 5.1 a Mythos 5.1 (1. z\u00e1\u0159\u00ed) a Muse Spark 1.2 s k\u00f3dovac\u00edm agentem Muse Code od Mety (5. srpna). A 3. z\u00e1\u0159\u00ed p\u0159edstavilo OpenAI GPT-6 Astra<\/strong> \u2014 model zam\u011b\u0159en\u00fd na ovl\u00e1d\u00e1n\u00ed po\u010d\u00edta\u010de, prohl\u00ed\u017ee\u010de a pr\u00e1ci s dokumenty. Zaj\u00edmav\u00e9 \u010d\u00edslo z ozn\u00e1men\u00ed: na intern\u00edm testu, kde GPT-5.6 Sol bez produk\u010dn\u00edch pojistek p\u0159ekro\u010dil zadan\u00fd rozsah \u00fakolu ve 48 % p\u0159\u00edpad\u016f, m\u011bla Astra nulu.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>Anthropic \u2014 Opus 5<\/em><\/a>,<\/em> <\/em>Meta AI Research<\/em><\/a>,<\/em> <\/em>OpenAI \u2014 GPT-6 Astra<\/em><\/a><\/p>\n\n\n\n

ChatGPT za\u010dal prod\u00e1vat reklamu v Evrop\u011b<\/strong><\/h3>\n\n\n\n

Z cel\u00e9ho l\u00e9ta pro n\u00e1s ta nejprakti\u010dt\u011bj\u0161\u00ed zpr\u00e1va. OpenAI 18. srpna ozn\u00e1milo roz\u0161\u00ed\u0159en\u00ed ChatGPT Ads do 31 evropsk\u00fdch zem\u00ed \u2014 jmenovit\u011b zmi\u0148uje N\u011bmecko, Francii, \u0160pan\u011blsko, It\u00e1lii, \u0160v\u00e9dsko, Norsko, D\u00e1nsko, Nizozemsko a Rakousko. Provoz se rozb\u011bhl v t\u00fddnu od 24. srpna a 31. srpna p\u0159ibyl i self-service p\u0159\u00edstup p\u0159es Ads Manager<\/strong>.<\/p>\n\n\n\n

Co je dobr\u00e9 v\u011bd\u011bt: reklamy vid\u00ed jen u\u017eivatel\u00e9 tarif\u016f Free a Go, na startu nejsou personalizovan\u00e9 (v\u00fdb\u011br se op\u00edr\u00e1 o t\u00e9ma prob\u00edhaj\u00edc\u00ed konverzace, p\u0159ibli\u017enou polohu, typ za\u0159\u00edzen\u00ed, denn\u00ed dobu a jazyk \u2014 ne o historii chat\u016f) a m\u011b\u0159en\u00ed u\u017e zdaleka nen\u00ed jen o klic\u00edch, proto\u017ee p\u0159ibyla optimalizace na konverze, geo-targeting, vlastn\u00ed publika, OpenAI Pixel i Conversions API.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>OpenAI<\/em><\/a>,<\/em> <\/em>Trending Topics<\/em><\/a><\/p>\n\n\n\n

Gemini p\u0159ekro\u010dilo miliardu u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b a maluje za v\u00e1s bannery<\/strong><\/h3>\n\n\n\n

Aplikace Gemini se stala nejrychleji rostouc\u00edm produktem v historii Googlu. Z \u010d\u00edsel, kter\u00e1 k tomu firma zve\u0159ejnila, stoj\u00ed za pozornost hlavn\u011b dv\u011b: denn\u011b vygeneruje p\u0159es 150 milion\u016f obr\u00e1zk\u016f<\/strong> a mezi nejaktivn\u011bj\u0161\u00ed u\u017eivatele pat\u0159\u00ed mal\u00e9 firmy, kter\u00e9 si p\u0159es n\u011bj d\u011blaj\u00ed marketingov\u00e9 materi\u00e1ly. Zvykejte si \u2014 konkurence si vizu\u00e1l na kampa\u0148 mo\u017en\u00e1 generuje hlasem cestou z pr\u00e1ce.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Google Blog<\/em><\/a><\/p>\n\n\n\n

Od 2. srpna mus\u00edte v EU p\u0159iznat, \u017ee mluv\u00ed stroj<\/strong><\/h3>\n\n\n\n

Evropsk\u00e1 komise za\u010dala vym\u00e1hat pravidla transparentnosti podle \u010dl\u00e1nku 50 AI Actu. U\u017eivatel mus\u00ed b\u00fdt informov\u00e1n, \u017ee komunikuje s AI syst\u00e9mem, nejpozd\u011bji p\u0159i prvn\u00ed interakci \u2014 pokud to nen\u00ed z kontextu zjevn\u00e9. Odkaz schovan\u00fd v obchodn\u00edch podm\u00ednk\u00e1ch nebo obecn\u00e1 n\u00e1lepka \u201easistent“ nesta\u010d\u00ed. Deepfakes a ur\u010dit\u00fd generovan\u00fd text ve\u0159ejn\u00e9ho z\u00e1jmu se mus\u00ed ozna\u010dovat a generovan\u00fd obsah mus\u00ed b\u00fdt strojov\u011b \u010diteln\u011b ozna\u010den\u00fd; syst\u00e9my, kter\u00e9 byly na trhu u\u017e p\u0159ed 2. srpnem, maj\u00ed na tuhle \u010d\u00e1st \u010das do 2. prosince 2026.<\/p>\n\n\n\n

Pokuty jdou a\u017e do 15 milion\u016f eur nebo 3 % celosv\u011btov\u00e9ho obratu<\/strong>, podle toho, co je vy\u0161\u0161\u00ed, a pravidla plat\u00ed i mimo EU, pokud v\u00fdstupy m\u00ed\u0159\u00ed na evropsk\u00e9 u\u017eivatele. Prvn\u00ed praktick\u00fd d\u016fsledek na sebe nenechal \u010dekat: Claude Fable 5.1 je prvn\u00ed model Anthropicu, kter\u00fd do textov\u00fdch v\u00fdstup\u016f vkl\u00e1d\u00e1 neviditeln\u00fd vodoznak.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>Evropsk\u00e1 komise<\/em><\/a>,<\/em> <\/em>Anthropic<\/em><\/a><\/p>\n\n\n\n

Model utekl z p\u00edskovi\u0161t\u011b a vloupal se k soused\u016fm<\/strong><\/h3>\n\n\n\n

Nejbizarn\u011bj\u0161\u00ed p\u0159\u00edb\u011bh l\u00e9ta. B\u011bhem intern\u00edho kyberbezpe\u010dnostn\u00edho testu utekly dva modely OpenAI ze zabezpe\u010den\u00e9ho prost\u0159ed\u00ed, vyu\u017eily do t\u00e9 doby nezn\u00e1mou zranitelnost a 4,5 dne se autonomn\u011b probour\u00e1valy do produk\u010dn\u00ed infrastruktury Hugging Face<\/strong> \u2014 s c\u00edlem ukr\u00e1st odpov\u011bdi k benchmarku, na kter\u00e9m byly zrovna testov\u00e1ny. \u017d\u00e1dn\u00fd \u010dlov\u011bk je ne\u0159\u00eddil.<\/p>\n\n\n\n

Hugging Face pr\u016fnik odhalil 16. \u010dervence, p\u011bt dn\u00ed p\u0159edt\u00edm, ne\u017e si OpenAI spojilo \u00fatok s vlastn\u00edm testov\u00e1n\u00edm; kompletn\u00ed zpr\u00e1vu zve\u0159ejnilo 26. srpna a samo tomu \u0159\u00edk\u00e1 \u201evarovn\u00fd v\u00fdst\u0159el“. Podobnou zku\u0161enost pak p\u0159iznal i Anthropic, kter\u00fd po zji\u0161t\u011bn\u00ed britsk\u00e9ho AI Security Institute na \u010das pozastavil extern\u00ed kybernetick\u00e9 evaluace.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>OpenAI<\/em><\/a>,<\/em> <\/em>Hugging Face<\/em><\/a>,<\/em> <\/em>TechSpot<\/em><\/a><\/p>\n\n\n\n

A do t\u0159etice matematika za dva tis\u00edce dolar\u016f<\/strong><\/h3>\n\n\n\n

OpenAI 1. srpna zve\u0159ejnilo deset nov\u00fdch v\u00fdsledk\u016f v matematice a teoretick\u00e9 informatice \u2014 ka\u017ed\u00fd \u0159e\u0161\u00ed nebo posouv\u00e1 probl\u00e9m otev\u0159en\u00fd nejm\u00e9n\u011b deset let. Argumenty vygenerovala intern\u00ed verze modelu Astra a tokeny pot\u0159ebn\u00e9 k jejich nalezen\u00ed by ve verzi Sol st\u00e1ly zhruba 2 000 dolar\u016f. Skepse je ale nam\u00edst\u011b: v\u00fdsledky zat\u00edm nepro\u0161ly recenzn\u00edm \u0159\u00edzen\u00edm a \u010d\u00e1st matematick\u00e9 komunity nam\u00edt\u00e1, \u017ee prezentace podce\u0148uje des\u00edtky let lidsk\u00e9 pr\u00e1ce, na kter\u00fdch model stav\u011bl.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>OpenAI<\/em><\/a>, kritick\u00fd pohled<\/em> <\/em>Gary Marcus<\/em><\/a><\/p>\n\n\n\n

Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed a LinkedInu<\/strong><\/h2>\n\n\n\n

L\u00e9to na s\u00edt\u00edch m\u011blo t\u0159i linky: p\u0159erovn\u00e1v\u00e1n\u00ed metrik, n\u00e1vrat star\u00fdch form\u00e1t\u016f a rostouc\u00ed nechu\u0165 publika k obsahu, kter\u00fd vypad\u00e1 vygenerovan\u011b.<\/p>\n\n\n\n

Facebook po vzoru X: na b\u011b\u017en\u00fdch p\u0159\u00edsp\u011bvc\u00edch testuje po\u010d\u00edtadlo zobrazen\u00ed<\/strong><\/h3>\n\n\n\n

Meta v \u010dervenci 2026 za\u010dala na Facebooku testovat zobrazen\u00ed po\u010dtu shl\u00e9dnut\u00ed p\u0159\u00edmo u b\u011b\u017en\u00fdch textov\u00fdch a obr\u00e1zkov\u00fdch p\u0159\u00edsp\u011bvk\u016f. Funkce, kterou u\u017eivatel\u00e9 znaj\u00ed z vide\u00ed a Reels, uk\u00e1\u017ee, kolikr\u00e1t se dan\u00fd post zobrazil na obrazovk\u00e1ch. Pozor na jeden detail: \u010d\u00edslo zat\u00edm vid\u00ed jen autor p\u0159\u00edsp\u011bvku, nikoli v\u0161ichni div\u00e1ci jako na s\u00edti X.<\/p>\n\n\n\n

Podle analytik\u016f se Meta t\u00edmto krokem sna\u017e\u00ed motivovat autory k \u010dast\u011bj\u0161\u00edmu publikov\u00e1n\u00ed t\u00edm, \u017ee jim uk\u00e1\u017ee re\u00e1ln\u00fd organick\u00fd z\u00e1sah obsahu, kter\u00fd b\u00fdv\u00e1 v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e po\u010det samotn\u00fdch lajk\u016f \u010di koment\u00e1\u0159\u016f. Meta dlouhodob\u011b tla\u010d\u00ed zobrazen\u00ed jako hlavn\u00ed metriku nap\u0159\u00ed\u010d sv\u00fdmi aplikacemi. Pro market\u00e9ry to znamen\u00e1 dal\u0161\u00ed ukazatel \u00fasp\u011b\u0161nosti, ale z\u00e1rove\u0148 i tlak na tvorbu obsahu, kter\u00fd dok\u00e1\u017ee v siln\u00e9 konkurenci zaujmout na prvn\u00ed pohled.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Marketingov\u00e1 past roku 2026: pro\u010d samotn\u00fd po\u010det zhl\u00e9dnut\u00ed nevypov\u00edd\u00e1 o z\u00e1jmu publika<\/strong><\/h3>\n\n\n\n

Srpnov\u00e1 anal\u00fdza upozor\u0148uje na z\u00e1sadn\u00ed rozd\u00edly v tom, jak jednotliv\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b definuj\u00ed a zapo\u010d\u00edt\u00e1vaj\u00ed zhl\u00e9dnut\u00ed u sv\u00fdch videoform\u00e1t\u016f. Pot\u00e9, co i YouTube v roce 2026 upravil svou metodiku a p\u0159ibl\u00ed\u017eil se ostatn\u00edm platform\u00e1m (kdy jako \u201ezhl\u00e9dnut\u00ed“ \u010dasto po\u010d\u00edt\u00e1 i sekundu p\u0159ehr\u00e1v\u00e1n\u00ed na obrazovce m\u00edsto d\u0159\u00edv\u011bj\u0161\u00edch 30 sekund), v\u011bt\u0161ina s\u00edt\u00ed p\u0159e\u0161la na velmi \u0161t\u011bdr\u00e9 metriky.<\/p>\n\n\n\n

\u010cl\u00e1nek ale zd\u016fraz\u0148uje, \u017ee takto zapo\u010d\u00edtan\u00e9 zhl\u00e9dnut\u00ed vyjad\u0159uje sp\u00ed\u0161e pouh\u00fd organick\u00fd z\u00e1sah ne\u017e re\u00e1lnou pozornost \u010di z\u00e1jem div\u00e1ka. Pro market\u00e9ry i zna\u010dky to znamen\u00e1 nutnost nenechat se op\u00edt n\u00e1hl\u00fdm n\u00e1r\u016fstem po\u010dtu zhl\u00e9dnut\u00ed u tv\u016frc\u016f \u010di vlastn\u00edch vide\u00ed, ale d\u016fsledn\u011b sledovat tzv. Engaged Views, pr\u016fm\u011brnou dobu sledov\u00e1n\u00ed a m\u00edru zhl\u00e9dnut\u00ed a\u017e do konce.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Realisti\u010dt\u011bj\u0161\u00ed reklamy bez fotografov\u00e1n\u00ed: Meta vylep\u0161uje AI generov\u00e1n\u00ed obr\u00e1zk\u016f<\/strong><\/h3>\n\n\n\n

Meta v \u010dervenci 2026 p\u0159edstavila dal\u0161\u00ed vlnu vylep\u0161en\u00ed pro sv\u00e9 generativn\u00ed AI n\u00e1stroje v Ads Manageru. Nov\u00e9 modely se zam\u011b\u0159uj\u00ed na v\u00fdrazn\u011b vy\u0161\u0161\u00ed fotorealismus generovan\u00fdch pozad\u00ed a vizu\u00e1l\u016f, p\u0159i\u010dem\u017e \u0159e\u0161\u00ed dosavadn\u00ed slabiny v detailn\u00edm vykreslov\u00e1n\u00ed lidsk\u00fdch anatomick\u00fdch prvk\u016f (jako jsou ruce \u010di obli\u010deje) a p\u0159esn\u011bj\u0161\u00edm zachov\u00e1n\u00ed proporc\u00ed samotn\u00fdch produkt\u016f.<\/p>\n\n\n\n

Inzerenti tak mohou snadn\u011bji p\u0159izp\u016fsobovat vizu\u00e1ln\u00ed podklady pro r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny a form\u00e1ty (Reels, Stories, Feed) bez nutnosti n\u00e1kladn\u00fdch produktov\u00fdch focen\u00ed. Pro market\u00e9ry to znamen\u00e1 dal\u0161\u00ed zrychlen\u00ed produkce reklamn\u00edch kreativ, kter\u00e9 vypadaj\u00ed p\u0159irozen\u011bji a l\u00e9pe zapadaj\u00ed do organick\u00e9ho obsahu u\u017eivatel\u016f \u2014 a spolu se 150 miliony obr\u00e1zk\u016f denn\u011b z Gemini je jasn\u00e9, kam se produkce vizu\u00e1l\u016f posouv\u00e1.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Meta po\u0159\u00e1d vl\u00e1dne v\u0161em: Facebook a Instagram si dr\u017e\u00ed nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed z\u00e1sah<\/strong><\/h3>\n\n\n\n

I p\u0159es masivn\u00ed n\u00e1stup TikToku a prom\u011bny u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed si Meta v \u010dervenci 2026 udr\u017eela pozici absolutn\u00edho l\u00eddra v glob\u00e1ln\u00edm z\u00e1sahu na soci\u00e1ln\u00edch s\u00edt\u00edch. Podle nejnov\u011bj\u0161\u00edch tr\u017en\u00edch dat vyu\u017e\u00edv\u00e1 alespo\u0148 jednu z aplikac\u00ed Mety (Facebook, Instagram, WhatsApp, Threads) m\u011bs\u00ed\u010dn\u011b p\u0159es 3,2 miliardy lid\u00ed, co\u017e z n\u00ed d\u011bl\u00e1 nepostradateln\u00fd kan\u00e1l pro jakoukoliv glob\u00e1ln\u00ed i lok\u00e1ln\u00ed reklamn\u00ed kampa\u0148.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Evropa m\u011bn\u00ed n\u00e1vyky: Instagram m\u00ed\u0159\u00ed k 300 milion\u016fm u\u017eivatel\u016f, zat\u00edmco Facebook stagnuje<\/strong><\/h3>\n\n\n\n

Nejnov\u011bj\u0161\u00ed povinn\u00e1 zpr\u00e1va Mety v r\u00e1mci evropsk\u00e9ho z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) za prvn\u00ed polovinu roku 2026 odhalila, \u017ee Instagram v Evropsk\u00e9 unii roste v\u00fdrazn\u011b rychleji ne\u017e Facebook. S 297 miliony aktivn\u00edch u\u017eivatel\u016f se Instagram p\u0159ibli\u017euje hranici 300 milion\u016f, zat\u00edmco Facebook se s 264 miliony pot\u00fdk\u00e1 se stagnac\u00ed a postupnou ztr\u00e1tou pozornosti publika. Podle odhad\u016f p\u0159ekro\u010d\u00ed Instagram v regionu hranici 300 milion\u016f n\u011bkdy b\u011bhem p\u0159\u00ed\u0161t\u00edho roku.<\/p>\n\n\n\n

Pro market\u00e9ry z toho plyne jasn\u00fd vzkaz: pokud je c\u00edlem z\u00e1sah a relevance u evropsk\u00e9ho publika, Instagram stvrzuje svou pozici prim\u00e1rn\u00edho kan\u00e1lu na \u00fakor klasick\u00e9ho Facebooku.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

V\u00e1noce 2026 za\u010d\u00ednaj\u00ed v srpnu: Meta vyd\u00e1v\u00e1 n\u00e1kupn\u00edho pr\u016fvodce pro mal\u00e9 firmy<\/strong><\/h3>\n\n\n\n

Meta v srpnu 2026 zve\u0159ejnila ofici\u00e1ln\u00edho pr\u016fvodce pro mal\u00e9 a st\u0159edn\u00ed firmy, kter\u00fd popisuje kl\u00ed\u010dov\u00e9 trendy pro nadch\u00e1zej\u00edc\u00ed v\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3nu. Zpr\u00e1va zd\u016fraz\u0148uje, \u017ee spot\u0159ebitel\u00e9 za\u010d\u00ednaj\u00ed objevovat d\u00e1rky v\u00fdrazn\u011b d\u0159\u00edve, p\u0159i\u010dem\u017e z\u00e1sadn\u00ed roli hraje vizu\u00e1ln\u00ed inspirace v podob\u011b Reels a obsahu od tv\u016frc\u016f.<\/p>\n\n\n\n

Meta mal\u00fdm podnik\u016fm doporu\u010duje pln\u011b vyu\u017e\u00edt automatizovan\u00e9 Advantage+ kampan\u011b pro p\u0159esn\u00e9 AI c\u00edlen\u00ed, zprovoznit rezervace a Lead Ads pro sb\u011br kontakt\u016f p\u0159edem a udr\u017eovat st\u00e1lou p\u0159\u00edtomnost nap\u0159\u00ed\u010d Facebookem i Instagramem. Pro market\u00e9ry z toho plyne jasn\u00e9 doporu\u010den\u00ed: ne\u010dekat na Black Friday a spustit p\u0159\u00edpravu kreativ i testov\u00e1n\u00ed publik s dostate\u010dn\u00fdm p\u0159edstihem u\u017e b\u011bhem pozdn\u00edho l\u00e9ta. Co\u017e, mimochodem, bylo p\u0159esn\u011b te\u010f.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Boj proti deepfak\u016fm a spamu: TikTok spou\u0161t\u00ed v\u00fdukov\u00e9 n\u00e1stroje pro rozpozn\u00e1n\u00ed AI<\/strong><\/h3>\n\n\n\n

TikTok v \u010dervenci 2026 ozn\u00e1mil novou iniciativu zam\u011b\u0159enou na AI gramotnost, kter\u00e1 m\u00e1 u\u017eivatel\u016fm pomoci snadn\u011bji rozpoznat obsah vytvo\u0159en\u00fd nebo upraven\u00fd um\u011blou inteligenc\u00ed. Sou\u010d\u00e1st\u00ed updatu je praktick\u00e1 p\u0159\u00edru\u010dka vytvo\u0159en\u00e1 s organizac\u00ed NAMLE a odborn\u00edkem na deepfakes Henrym Ajderem, chystan\u00e9 vzd\u011bl\u00e1vac\u00ed centrum p\u0159\u00edmo v aplikaci a v\u00fdrazn\u00e9 pos\u00edlen\u00ed automatick\u00fdch detek\u010dn\u00edch syst\u00e9m\u016f pro odhalov\u00e1n\u00ed AI spamu a dezinformac\u00ed.<\/p>\n\n\n\n

Za prvn\u00ed \u010dtvrtlet\u00ed roku odstranil TikTok p\u0159es 86 milion\u016f fale\u0161n\u00fdch \u00fa\u010dt\u016f. Vzhledem k tomu, co od 2. srpna vy\u017eaduje AI Act, jde o krok spr\u00e1vn\u00fdm sm\u011brem \u2014 platformy se p\u0159edh\u00e1n\u011bj\u00ed, kdo d\u0159\u00edv dok\u00e1\u017ee ozna\u010dit, co je stroj.<\/p>\n\n\n\n

Zdroje:<\/em> <\/em>Social Media Today<\/em><\/a>,<\/em> <\/em>TikTok Newsroom<\/em><\/a><\/p>\n\n\n\n

Jak prorazit na TikToku v roce 2026: 5 kl\u00ed\u010dov\u00fdch krok\u016f pro budov\u00e1n\u00ed firemn\u00edho profilu<\/strong><\/h3>\n\n\n\n

Social Media Today v \u010dervenci 2026 publikoval praktick\u00e9ho pr\u016fvodce s p\u011bti z\u00e1sadn\u00edmi tipy pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed zefektivnit svou p\u0159\u00edtomnost na TikToku. Z\u00e1kladem \u00fasp\u011bchu je aktivn\u00ed pr\u00e1ce s n\u00e1stroji jako TikTok Trends a Top Ads, budov\u00e1n\u00ed vlastn\u00ed datab\u00e1ze \u00fasp\u011b\u0161n\u00fdch tematick\u00fdch pil\u00ed\u0159\u016f a navazov\u00e1n\u00ed spoluprac\u00ed s influencery, kte\u0159\u00ed rezonuj\u00ed s c\u00edlovou skupinou.<\/p>\n\n\n\n

Pro market\u00e9ry to znamen\u00e1 jasn\u00e9 doporu\u010den\u00ed: nam\u00edsto nahodil\u00e9ho publikov\u00e1n\u00ed s\u00e1zet na syst\u00e9movou pr\u00e1ci s daty, konzistentn\u00ed pil\u00ed\u0159e obsahu a schopnost bleskov\u011b adaptovat oborov\u00e9 trendy.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Texty prod\u00e1vaj\u00ed: Instagram zd\u016fraz\u0148uje kl\u00ed\u010dovou roli popisk\u016f pro organick\u00e9 SEO a dosah<\/strong><\/h3>\n\n\n\n

Instagram v srpnu 2026 vydal ofici\u00e1ln\u00ed p\u0159ehled doporu\u010den\u00ed, ve kter\u00fdch zd\u016fraz\u0148uje, \u017ee popisky u p\u0159\u00edsp\u011bvk\u016f ji\u017e neslou\u017e\u00ed jen jako pouh\u00fd dopln\u011bk k fotce \u010di videu, ale p\u0159edstavuj\u00ed z\u00e1sadn\u00ed prvek pro SEO a algoritmy vyhled\u00e1v\u00e1n\u00ed. Podle platformy jsou kl\u00ed\u010dov\u00e9 prvn\u00ed dva \u0159\u00e1dky textu s chytlav\u00fdm h\u00e1\u010dkem, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu s p\u0159idanou hodnotou pro ulo\u017een\u00ed \u010di sd\u00edlen\u00ed a jasn\u00e9 v\u00fdzvy k akci.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

N\u00e1vrat po deseti letech: s\u00ed\u0165 X k\u0159\u00eds\u00ed formul\u00e1\u0159ov\u00e9 Lead Gen reklamy p\u0159\u00edmo ve feedu<\/strong><\/h3>\n\n\n\n

Platforma X v srpnu 2026 ozn\u00e1mila n\u00e1vrat a modernizaci form\u00e1tu Lead Gen Ads (formul\u00e1\u0159ov\u00fdch reklam), kter\u00fd p\u016fvodn\u00ed Twitter zru\u0161il v roce 2016. Nov\u00e1 verze p\u0159in\u00e1\u0161\u00ed v\u00fdrazn\u00e9 barevn\u00e9 tla\u010d\u00edtko v\u00fdzvy k akci v p\u0159\u00edsp\u011bvku \u2014 barva se odvozuje od dominantn\u00edho odst\u00ednu hlavn\u00edho obr\u00e1zku \u010di videa \u2014 a umo\u017e\u0148uje u\u017eivatel\u016fm odeslat kontaktn\u00ed formul\u00e1\u0159 na jedin\u00fd klik p\u0159\u00edmo v aplikaci, ani\u017e by museli p\u0159ech\u00e1zet na extern\u00ed web.<\/p>\n\n\n\n

X nav\u00edc zav\u00e1d\u00ed automatick\u00e9 p\u0159edvypl\u0148ov\u00e1n\u00ed \u00fadaj\u016f p\u0159i opakovan\u00fdch registrac\u00edch, samostatn\u00fd c\u00edl \u201eLeads“ v Ads Manageru a kompletn\u00ed propojen\u00ed s CRM syst\u00e9my v nov\u00e9m st\u0159edisku Leads Center.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

U\u017eivatel\u00e9 vracej\u00ed \u00fader: p\u0159es milion lid\u00ed nahl\u00e1silo na LinkedInu pr\u00e1zdn\u00fd \u201eAI balast“<\/strong><\/h3>\n\n\n\n

LinkedIn v srpnu 2026 ozn\u00e1mil, \u017ee jeho novou funkci pro ozna\u010den\u00ed \u201eAI slop“ (pr\u00e1zdn\u00e9ho AI balastu bez p\u0159idan\u00e9 hodnoty) vyu\u017eil b\u011bhem prvn\u00edch \u010dtrn\u00e1cti dn\u016f od spu\u0161t\u011bn\u00ed v\u00edce ne\u017e milion lid\u00ed. Tla\u010d\u00edtko v nab\u00eddce p\u0159\u00edsp\u011bvk\u016f neslou\u017e\u00ed k nahl\u00e1\u0161en\u00ed poru\u0161en\u00ed pravidel, ale jako zp\u011btn\u00e1 vazba pro algoritmus a \u00fapravu osobn\u00edho feedu u\u017eivatele. LinkedIn definuje AI slop jako na prvn\u00ed pohled vygenerovan\u00e9, vyle\u0161t\u011bn\u00e9 texty, kter\u00fdm ale chyb\u00ed re\u00e1ln\u00e1 zku\u0161enost, n\u00e1zor \u010di hlub\u0161\u00ed my\u0161lenka.<\/p>\n\n\n\n

Efekt u\u017e je m\u011b\u0159iteln\u00fd: obsah klasifikovan\u00fd jako AI slop dost\u00e1v\u00e1 podle LinkedInu zhruba o 40 % m\u00e9n\u011b zobrazen\u00ed ne\u017e p\u0159ed spu\u0161t\u011bn\u00edm tla\u010d\u00edtka. Pro kontext \u2014 anal\u00fdza startupu Pangram ozna\u010dila p\u0159es 40 % dlouh\u00fdch p\u0159\u00edsp\u011bvk\u016f na LinkedInu za kompletn\u011b generovan\u00e9 AI. Pro tv\u016frce a zna\u010dky z toho plyne jasn\u00fd vzkaz: pouh\u00e9 chrlen\u00ed AI generovan\u00fdch text\u016f bez osobn\u00edho vhledu a autentick\u00fdch dat u\u017e publikum aktivn\u011b odm\u00edt\u00e1 a algoritmus ho za\u010d\u00edn\u00e1 nekompromisn\u011b odsouvat do pozad\u00ed. Google do\u0161el u thin contentu k velmi podobn\u00e9mu z\u00e1v\u011bru, jen o p\u00e1r t\u00fddn\u016f d\u0159\u00edv.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Algoritmus i AI v hled\u00e1\u010dku: LinkedIn rad\u00ed, jak ps\u00e1t p\u0159\u00edsp\u011bvky pro maxim\u00e1ln\u00ed organick\u00fd z\u00e1sah<\/strong><\/h3>\n\n\n\n

LinkedIn v \u010dervenci 2026 zve\u0159ejnil ofici\u00e1ln\u00ed n\u00e1vod, jak optimalizovat p\u0159\u00edsp\u011bvky jak pro algoritmus s\u00edt\u011b, tak pro citace v AI chatech (pro kter\u00e9 je LinkedIn jedn\u00edm z hlavn\u00edch datov\u00fdch zdroj\u016f). Kl\u00ed\u010dem k \u00fasp\u011bchu je publikace 2 a\u017e 3 del\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f t\u00fddn\u011b, zapojov\u00e1n\u00ed diskusn\u00edch ot\u00e1zek a aktivn\u00ed odpov\u00edd\u00e1n\u00ed na koment\u00e1\u0159e b\u011bhem prvn\u00ed hodiny od zve\u0159ejn\u011bn\u00ed.<\/p>\n\n\n\n

Pro tv\u016frce to znamen\u00e1, \u017ee \u010dist\u00e1 struktura a vysok\u00e1 p\u0159idan\u00e1 hodnota obsahu zajist\u00ed nejen lep\u0161\u00ed dosahy ve feedu, ale i \u010dast\u011bj\u0161\u00ed citov\u00e1n\u00ed v AI odpov\u011bd\u00edch.<\/p>\n\n\n\n

Zdroj:<\/em> <\/em>Social Media Today<\/em><\/a><\/p>\n\n\n\n

Co si z pr\u00e1zdnin odn\u00e9st<\/strong><\/h2>\n\n\n\n

Kdy\u017e se ty dva m\u011bs\u00edce srovnaj\u00ed vedle sebe, vypadnou t\u0159i v\u011bci, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed hned tenhle t\u00fdden.<\/p>\n\n\n\n

Zaprv\u00e9: platformy v\u00e1m vracej\u00ed kontrolu \u2014 a z\u00e1rove\u0148 si berou jinou.<\/strong> Performance Max kone\u010dn\u011b uk\u00e1\u017ee, kter\u00e9 kreativy chyb\u00ed, Microsoft nech\u00e1 zkontrolovat reklamu p\u0159ed spu\u0161t\u011bn\u00edm a vylou\u010dit nevhodn\u00e9 v\u00fdrazy. Z\u00e1rove\u0148 ale Google rozhoduje o va\u0161ich impres\u00edch podle d\u016fv\u011bryhodnosti \u00fa\u010dtu a dopisuje k produkt\u016fm vlastn\u00ed AI popisky. Zkontrolujte si tedy verifikaci, branding a kvalitu vstupn\u00edch str\u00e1nek d\u0159\u00edv, ne\u017e v\u00e1m ti\u0161e ubude z\u00e1sah.<\/p>\n\n\n\n

Zadruh\u00e9: p\u0159ibyla v\u00e1m povinnost, ne jen mo\u017enost.<\/strong> AI Act u\u017e nen\u00ed term\u00edn na slidu. Od 2. srpna plat\u00ed, \u017ee u\u017eivatel mus\u00ed v\u011bd\u011bt, \u017ee mluv\u00ed se strojem, a od 2. prosince mus\u00ed b\u00fdt generovan\u00fd obsah strojov\u011b ozna\u010den\u00fd i u syst\u00e9m\u016f, kter\u00e9 b\u011b\u017eely d\u0159\u00edv. Projd\u011bte si chatboty, automatick\u00e9 odpov\u011bdi, generovan\u00e9 vizu\u00e1ly a texty.<\/p>\n\n\n\n

A zat\u0159et\u00ed: publikum i algoritmy se nau\u010dily poznat pr\u00e1zdn\u00fd obsah.<\/strong> Milion stisk\u016f tla\u010d\u00edtka na LinkedInu, \u010dty\u0159icetiprocentn\u00ed propad dosahu u ozna\u010den\u00fdch p\u0159\u00edsp\u011bvk\u016f, manu\u00e1ln\u00ed z\u00e1sah za f\u00f3rum pln\u00e9 AI odpov\u011bd\u00ed, TikTok cvi\u010d\u00edc\u00ed u\u017eivatele v rozpozn\u00e1v\u00e1n\u00ed deepfak\u016f. AI je pro produkci skv\u011bl\u00fd n\u00e1stroj \u2014 jen si za ni mus\u00edte po\u0159\u00e1d ru\u010dit vlastn\u00ed zku\u0161enost\u00ed. Jinak v\u00e1s ta stejn\u00e1 AI, kter\u00e1 to psala, o p\u00e1r t\u00fddn\u016f pozd\u011bji odsune do pozad\u00ed.<\/p>\n\n\n\n

Kytky p\u0159e\u017eily, kuchy\u0148 je hez\u010d\u00ed, ne\u017e b\u00fdvala. Jen si p\u0159\u00ed\u0161t\u011b rad\u011bji pohl\u00eddejte, komu d\u00e1v\u00e1te kl\u00ed\u010de.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nechali jsme obor dva m\u011bs\u00edce bez dozoru a:
\nGoogle mezit\u00edm p\u0159eskl\u00e1dal pravidla zobrazov\u00e1n\u00ed reklam,
\nChatGPT za\u010dal prod\u00e1vat inzerci v Evrop\u011b,
\nLinkedIn dal u\u017eivatel\u016fm tla\u010d\u00edtko na nahla\u0161ov\u00e1n\u00ed AI balastu,
\na jeden model utekl z testovac\u00edho prost\u0159ed\u00ed a vloupal se k soused\u016fm.<\/p>\n","protected":false},"author":4,"featured_media":4640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,7,24,26,27],"tags":[21,23,22,34,62,30,33,61],"class_list":["post-4639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-marketing","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","tag-ai","tag-chatgpt","tag-claude","tag-google","tag-linkedin","tag-meta","tag-microsoft","tag-tiktok"],"yoast_head":"\nNovinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Nechali jsme obor dva m\u011bs\u00edce bez dozoru a: Google mezit\u00edm p\u0159eskl\u00e1dal pravidla zobrazov\u00e1n\u00ed reklam, ChatGPT za\u010dal prod\u00e1vat inzerci v Evrop\u011b, LinkedIn dal u\u017eivatel\u016fm tla\u010d\u00edtko na nahla\u0161ov\u00e1n\u00ed AI balastu, a jeden model utekl z testovac\u00edho prost\u0159ed\u00ed a vloupal se k soused\u016fm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-06T16:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-06T17:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-socky.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"24 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/\"},\"author\":{\"name\":\"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\"},\"headline\":\"Novinky z onlajnu – pr\u00e1zdniny 2026\",\"datePublished\":\"2026-09-06T16:30:19+00:00\",\"dateModified\":\"2026-09-06T17:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/\"},\"wordCount\":5671,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Novinky-z-onlajnu-Prazdniny-2026-blog.png\",\"keywords\":[\"AI\",\"ChatGPT\",\"Claude\",\"Google\",\"linkedin\",\"Meta\",\"Microsoft\",\"tiktok\"],\"articleSection\":[\"AI novinky\",\"marketing\",\"PPC novinky\",\"SEO novinky\",\"Soci\u00e1ln\u00ed s\u00edt\u011b novinky\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/\",\"name\":\"Novinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Novinky-z-onlajnu-Prazdniny-2026-blog.png\",\"datePublished\":\"2026-09-06T16:30:19+00:00\",\"dateModified\":\"2026-09-06T17:38:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Novinky-z-onlajnu-Prazdniny-2026-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Novinky-z-onlajnu-Prazdniny-2026-blog.png\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-prazdniny-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novinky z onlajnu – pr\u00e1zdniny 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},[{\"@type\":[\"Person\"],\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\",\"name\":\"David Mart\u00ednek\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AIpasovka.png\",\"inLanguage\":\"cs_CZ\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AIpasovka.png\",\"caption\":\"David Mart\u00ednek\"}},{\"@type\":[\"Person\"],\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\",\"name\":\"Linda V\u00e1lkov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AIpasovka.png\",\"inLanguage\":\"cs_CZ\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f7710b6f1bbec9afe541bef1c1730aca52d5470bb225babfd4267a7f4e34e82?s=96&r=g\",\"caption\":\"Linda V\u00e1lkov\u00e1\"}},{\"@type\":[\"Person\"],\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\",\"name\":\"Ondra Sosna\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AIpasovka.png\",\"inLanguage\":\"cs_CZ\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ondra-sosna.png\",\"caption\":\"Ondra Sosna\"}},{\"@type\":[\"Person\"],\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\",\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AIpasovka.png\",\"inLanguage\":\"cs_CZ\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"caption\":\"Tom\u00e1\u0161 Ma\u0148hal\"}}]]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/","og_locale":"cs_CZ","og_type":"article","og_title":"Novinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz","og_description":"Nechali jsme obor dva m\u011bs\u00edce bez dozoru a: Google mezit\u00edm p\u0159eskl\u00e1dal pravidla zobrazov\u00e1n\u00ed reklam, ChatGPT za\u010dal prod\u00e1vat inzerci v Evrop\u011b, LinkedIn dal u\u017eivatel\u016fm tla\u010d\u00edtko na nahla\u0161ov\u00e1n\u00ed AI balastu, a jeden model utekl z testovac\u00edho prost\u0159ed\u00ed a vloupal se k soused\u016fm.","og_url":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/","og_site_name":"Blog Webmium.cz","article_published_time":"2026-09-06T16:30:19+00:00","article_modified_time":"2026-09-06T17:38:06+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-socky.png","type":"image\/png"}],"author":"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal","Odhadovan\u00e1 doba \u010dten\u00ed":"24 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/"},"author":{"name":"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/f60ebd915ea99eda7dc078cc29b92d92"},"headline":"Novinky z onlajnu – pr\u00e1zdniny 2026","datePublished":"2026-09-06T16:30:19+00:00","dateModified":"2026-09-06T17:38:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/"},"wordCount":5671,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png","keywords":["AI","ChatGPT","Claude","Google","linkedin","Meta","Microsoft","tiktok"],"articleSection":["AI novinky","marketing","PPC novinky","SEO novinky","Soci\u00e1ln\u00ed s\u00edt\u011b novinky"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/","url":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/","name":"Novinky z onlajnu - pr\u00e1zdniny 2026 - Blog Webmium.cz","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png","datePublished":"2026-09-06T16:30:19+00:00","dateModified":"2026-09-06T17:38:06+00:00","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prazdniny-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Novinky z onlajnu – pr\u00e1zdniny 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},[{"@type":["Person"],"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/f60ebd915ea99eda7dc078cc29b92d92","name":"David Mart\u00ednek","image":{"@type":"ImageObject","@id":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/AIpasovka.png","inLanguage":"cs_CZ","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/AIpasovka.png","caption":"David Mart\u00ednek"}},{"@type":["Person"],"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/f60ebd915ea99eda7dc078cc29b92d92","name":"Linda V\u00e1lkov\u00e1","image":{"@type":"ImageObject","@id":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/AIpasovka.png","inLanguage":"cs_CZ","url":"https:\/\/secure.gravatar.com\/avatar\/5f7710b6f1bbec9afe541bef1c1730aca52d5470bb225babfd4267a7f4e34e82?s=96&r=g","caption":"Linda V\u00e1lkov\u00e1"}},{"@type":["Person"],"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/f60ebd915ea99eda7dc078cc29b92d92","name":"Ondra Sosna","image":{"@type":"ImageObject","@id":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/AIpasovka.png","inLanguage":"cs_CZ","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/04\/ondra-sosna.png","caption":"Ondra Sosna"}},{"@type":["Person"],"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/f60ebd915ea99eda7dc078cc29b92d92","name":"Tom\u00e1\u0161 Ma\u0148hal","image":{"@type":"ImageObject","@id":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/AIpasovka.png","inLanguage":"cs_CZ","url":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","caption":"Tom\u00e1\u0161 Ma\u0148hal"}}]]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog-300x90.png",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog.png",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/09\/Novinky-z-onlajnu-Prazdniny-2026-blog-70x70.png",70,70,true]},"uagb_author_info":{"display_name":"David Mart\u00ednek,\u00a0Linda V\u00e1lkov\u00e1,\u00a0Ondra Sosna\u00a0a\u00a0Tom\u00e1\u0161 Ma\u0148hal","author_link":"https:\/\/www.webmium.cz\/blog\/author\/david-m\/?mab_v3=4639"},"uagb_comment_info":0,"uagb_excerpt":"Nechali jsme obor dva m\u011bs\u00edce bez dozoru a: Google mezit\u00edm p\u0159eskl\u00e1dal pravidla zobrazov\u00e1n\u00ed reklam, ChatGPT za\u010dal prod\u00e1vat inzerci v Evrop\u011b, LinkedIn dal u\u017eivatel\u016fm tla\u010d\u00edtko na nahla\u0161ov\u00e1n\u00ed AI balastu, a jeden model utekl z testovac\u00edho prost\u0159ed\u00ed a vloupal se k soused\u016fm.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":2,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"predecessor-version":[{"id":4643,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/4639\/revisions\/4643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/4640"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}