{"id":4633,"date":"2026-07-02T23:08:16","date_gmt":"2026-07-02T21:08:16","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4633"},"modified":"2026-07-02T23:08:18","modified_gmt":"2026-07-02T21:08:18","slug":"novinky-z-onlajnu-cerven-2026","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-cerven-2026\/","title":{"rendered":"Novinky z onlajnu – \u010derven 2026"},"content":{"rendered":"\n

Google utahuje \u0161rouby, AI dostala vlastn\u00ed \u010dip i vlastn\u00ed vl\u00e1dn\u00ed dohled a platformy p\u0159ehazuj\u00ed tvorbu reklam na roboty. Teplota u\u017e atakuje rekordy i v online marketingu.<\/strong><\/h3>\n\n\n\n

Tak si vezm\u011bte n\u011bco studen\u00e9ho k pit\u00ed a poj\u010fme se pod\u00edvat, co se za posledn\u00ed m\u011bs\u00edc upeklo \u2014 p\u011bkn\u011b obor po oboru.<\/p>\n\n\n\n

Novinky z PPC<\/strong><\/h2>\n\n\n\n

Prvn\u00ed hork\u00e1 novinka p\u0159ich\u00e1z\u00ed z Googlu, kter\u00fd se v \u010dervnu rozhodl d\u00e1t inzerent\u016fm v\u00edc n\u00e1stroj\u016f \u2014 a z\u00e1rove\u0148 si nechat v\u00edc pravomoc\u00ed. Klasick\u00e1 letn\u00ed kombinace: rozestav\u011bt leh\u00e1tka, ale pohl\u00eddat si, kdo si na n\u011b sm\u00ed lehnout.<\/p>\n\n\n\n

Performance Max kone\u010dn\u011b um\u00ed po\u0159\u00e1dn\u011b testovat podklady<\/strong><\/h3>\n\n\n\n

Google roz\u0161i\u0159uje mo\u017enosti experiment\u016f v kampan\u00edch Performance Max, co\u017e inzerent\u016fm umo\u017e\u0148uje pokro\u010dil\u00e9 testov\u00e1n\u00ed kreativn\u00edch podklad\u016f a p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed v\u00fdkonu je\u0161t\u011b p\u0159ed zaveden\u00edm z\u00e1sadn\u00edch zm\u011bn. Market\u00e9\u0159i mohou nov\u011b porovn\u00e1vat zcela odli\u0161n\u00e9 skupiny podklad\u016f, vyhodnocovat p\u0159\u00ednos jednotliv\u00fdch prvk\u016f nebo testovat sez\u00f3nn\u00ed kreativy proti dlouhodob\u011b \u00fasp\u011b\u0161n\u00e9mu obsahu. V\u00fdznamnou novinkou je tak\u00e9 mo\u017enost experimentovat s podklady vygenerovan\u00fdmi pomoc\u00ed um\u011bl\u00e9 inteligence v n\u00e1stroji Asset Studio.<\/p>\n\n\n\n

Zat\u00edmco d\u0159\u00edve byla optimalizace v invent\u00e1\u0159i Googlu pln\u011b automatizovan\u00e1 a inzerenti m\u011bli omezen\u00fd p\u0159ehled o re\u00e1ln\u00e9m dopadu kreativn\u00edch zm\u011bn, nov\u00e9 n\u00e1stroje poskytuj\u00ed kontrolovan\u00e9 prost\u0159ed\u00ed pro ov\u011b\u0159ov\u00e1n\u00ed dat p\u0159ed investov\u00e1n\u00edm rozpo\u010dtu. Velk\u00fdm p\u0159\u00ednosem je zaveden\u00ed druh\u00e9 metriky \u00fasp\u011bchu. M\u00edsto hodnocen\u00ed na z\u00e1klad\u011b jedin\u00e9ho KPI mohou inzerenti sledovat \u0161ir\u0161\u00ed dopad zm\u011bn na celou kampa\u0148, co\u017e pom\u00e1h\u00e1 vyva\u017eovat protich\u016fdn\u00e9 c\u00edle, jako je r\u016fst konverz\u00ed p\u0159i zachov\u00e1n\u00ed efektivity. Ve\u0161ker\u00e9 studie a experimenty zam\u011b\u0159en\u00e9 na n\u00e1r\u016fst konverz\u00ed jsou nyn\u00ed centralizov\u00e1ny na jedn\u00e9 str\u00e1nce. V nejbli\u017e\u0161\u00edch t\u00fddnech se nav\u00edc o\u010dek\u00e1v\u00e1 spu\u0161t\u011bn\u00ed roz\u0161\u00ed\u0159en\u00e9 podpory pro \u00fa\u010dty spr\u00e1vce (MCC) a Google Ads API. Vzhledem k rostouc\u00edmu v\u00fdznamu AI generovan\u00e9ho obsahu se toto strukturovan\u00e9 testov\u00e1n\u00ed st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm n\u00e1strojem pro hlub\u0161\u00ed pochopen\u00ed toho, co skute\u010dn\u011b poh\u00e1n\u00ed v\u00fdkon kampan\u00ed.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/p>\n\n\n\n

Google zp\u0159\u00eds\u0148uje z\u00e1sady omezen\u00e9ho zobrazov\u00e1n\u00ed reklam ve vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n

A te\u010f to raz\u00edtko, kter\u00e9 si Google nech\u00e1v\u00e1 pro sebe. Google zp\u0159\u00eds\u0148uje sv\u00e1 pravidla a roz\u0161i\u0159uje politiku omezen\u00e9ho zobrazov\u00e1n\u00ed reklam ve Vyhled\u00e1v\u00e1n\u00ed. C\u00edlem je z\u00edskat v\u011bt\u0161\u00ed pravomoc nad omezov\u00e1n\u00edm viditelnosti u inzerent\u016f, kte\u0159\u00ed nespl\u0148uj\u00ed krit\u00e9ria kvalifikace nebo by mohli u\u017eivatele uv\u00e9st v omyl. Tato aktualizace se dotkne zejm\u00e9na nov\u00fdch inzerent\u016f, zna\u010dek s negativn\u00ed zp\u011btnou vazbou nebo t\u011bch, jejich\u017e identita nen\u00ed v reklamn\u00edch textech jasn\u011b \u010diteln\u00e1. Implementace t\u011bchto pravidel za\u010d\u00edn\u00e1 ji\u017e tento m\u011bs\u00edc a bude postupn\u011b prob\u00edhat a\u017e do roku 2028.<\/p>\n\n\n\n

Google se p\u0159i omezov\u00e1n\u00ed dosahu zam\u011b\u0159\u00ed na vyhled\u00e1vac\u00ed dotazy s vy\u0161\u0161\u00edm rizikem negativn\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti. Z\u00e1sadn\u00ed roli bude hr\u00e1t zp\u011btn\u00e1 vazba od u\u017eivatel\u016f; inzerenti opakovan\u011b spojovan\u00ed se zav\u00e1d\u011bj\u00edc\u00edm obsahem \u010di nekal\u00fdmi obchodn\u00edmi praktikami \u010del\u00ed riziku poklesu zobrazen\u00ed reklam. Google bude posuzovat sign\u00e1ly d\u016fv\u011bryhodnosti a srozumitelnosti zna\u010dky jako celku, nikoli pouze form\u00e1ln\u00ed dodr\u017eov\u00e1n\u00ed z\u00e1sad. Pro market\u00e9ry to znamen\u00e1 nutnost p\u0159ehodnotit texty reklam, strukturu vstupn\u00edch str\u00e1nek a celkovou transparentnost. Doporu\u010duje se vyh\u00fdbat se obecn\u00fdm sd\u011blen\u00edm, jasn\u011b uv\u00e1d\u011bt propojen\u00ed s jin\u00fdmi zna\u010dkami a pro zv\u00fd\u0161en\u00ed z\u0159etelnosti identity um\u00eds\u0165ovat titulek dom\u00e9ny na prvn\u00ed pozici v responzivn\u00edch reklam\u00e1ch. Nov\u00e1 pravidla jasn\u011b akcentuj\u00ed d\u016fv\u011bryhodnost a transparentn\u00ed budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/p>\n\n\n\n

Nov\u00e9 role agentur v Merchant Center<\/strong><\/h3>\n\n\n\n

Google zav\u00e1d\u00ed v platform\u011b Merchant Center v\u00fdznamn\u00e9 zm\u011bny v oblasti spr\u00e1vy p\u0159\u00edstup\u016f ur\u010den\u00e9 pro agentury. Nov\u011b se definuj\u00ed role administr\u00e1tor\u016f agentur a standardn\u00edch administr\u00e1tor\u016f, co\u017e p\u0159in\u00e1\u0161\u00ed centralizovanou kontrolu, vy\u0161\u0161\u00ed bezpe\u010dnost a provozn\u00ed efektivitu. Kl\u00ed\u010dovou zm\u011bnou je, \u017ee klientsk\u00e9 \u00fa\u010dty jsou nyn\u00ed propojeny p\u0159\u00edmo s celou agenturou, nikoli s jednotliv\u00fdmi u\u017eivatelsk\u00fdmi \u00fa\u010dty. To zjednodu\u0161uje person\u00e1ln\u00ed agendu p\u0159i p\u0159\u00edchodu nebo odchodu \u010dlen\u016f t\u00fdmu, proto\u017ee opr\u00e1vn\u011bn\u00ed lze spravovat z jednoho centr\u00e1ln\u00edho m\u00edsta.<\/p>\n\n\n\n

Sou\u010d\u00e1st\u00ed aktualizace jsou tak\u00e9 vlastn\u00ed \u0161t\u00edtky. Ty umo\u017e\u0148uj\u00ed organizovat klientsk\u00e9 \u00fa\u010dty do kategori\u00ed podle zna\u010dek, obchodn\u00edch vertik\u00e1l nebo intern\u00edch t\u00fdm\u016f, a n\u00e1sledn\u011b hromadn\u011b p\u0159i\u0159azovat p\u0159\u00edstupy standardn\u00edm u\u017eivatel\u016fm ke skupin\u00e1m \u00fa\u010dt\u016f. T\u00edm odpad\u00e1 zdlouhav\u00e9 nastavov\u00e1n\u00ed pr\u00e1v pro ka\u017ed\u00fd \u00fa\u010det jednotliv\u011b. V minulosti se spr\u00e1va rozs\u00e1hl\u00fdch portfoli\u00ed op\u00edrala o individu\u00e1ln\u00ed u\u017eivatelsk\u00e1 opr\u00e1vn\u011bn\u00ed, co\u017e komplikovalo onboarding i offboarding klient\u016f. Nov\u00e1 struktura p\u0159en\u00e1\u0161\u00ed spr\u00e1vu na \u00farove\u0148 agentury, \u010d\u00edm\u017e sni\u017euje administrativn\u00ed z\u00e1t\u011b\u017e. Administr\u00e1to\u0159i agentury maj\u00ed pln\u00e1 pr\u00e1va v\u010detn\u011b propojov\u00e1n\u00ed \u00fa\u010dt\u016f, spr\u00e1vy u\u017eivatel\u016f a tvorby \u0161t\u00edtk\u016f. Standardn\u00ed u\u017eivatel\u00e9 maj\u00ed naopak p\u0159\u00edstup omezen\u00fd pouze na \u00fa\u010dty, kter\u00e9 nezbytn\u011b pot\u0159ebuj\u00ed k pr\u00e1ci, co\u017e posiluje bezpe\u010dnostn\u00ed standardy.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/p>\n\n\n\n

Demand Gen dostal AI n\u00e1stroje pro kreativu i reporting<\/strong><\/h3>\n\n\n\n

Kampan\u011b Demand Gen z\u00edsk\u00e1vaj\u00ed bal\u00ed\u010dek nov\u00fdch funkc\u00ed zam\u011b\u0159en\u00fdch na zlep\u0161en\u00ed kreativn\u00edho v\u00fdkonu, efektivn\u011bj\u0161\u00ed osloven\u00ed publika na YouTube a lep\u0161\u00ed m\u011b\u0159en\u00ed v\u00fdsledk\u016f. Podle nez\u00e1visl\u00fdch v\u00fdzkum\u016f (konkr\u00e9tn\u011b od platformy Measured) p\u0159ich\u00e1z\u00ed a\u017e 72 % dodate\u010dn\u00fdch konverz\u00ed na YouTube od nov\u00fdch z\u00e1kazn\u00edk\u016f, co\u017e potvrzuje s\u00edlu t\u00e9to platformy. Google proto integruje doporu\u010den\u00ed poh\u00e1n\u011bn\u00e1 technologi\u00ed Gemini p\u0159\u00edmo do procesu tvorby kampan\u00ed. Kdy\u017e inzerenti vyb\u00edraj\u00ed obr\u00e1zky a videa, um\u011bl\u00e1 inteligence jim automaticky navrhne optim\u00e1ln\u00ed \u00fapravy pro YouTube je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm.<\/p>\n\n\n\n

V\u00fdrazn\u011b se usnad\u0148uje tak\u00e9 technick\u00e1 pr\u00e1ce s videem d\u00edky roz\u0161\u00ed\u0159en\u00fdm mo\u017enostem automatick\u00e9 zm\u011bny velikosti. Syst\u00e9m dok\u00e1\u017ee transformovat videa mezi r\u016fzn\u00fdmi pom\u011bry stran (nap\u0159. vertik\u00e1ln\u00ed na \u010dtverec \u010di \u0161\u00ed\u0159ku), \u010d\u00edm\u017e odpad\u00e1 nutnost ru\u010dn\u011b vytv\u00e1\u0159et v\u00edce verz\u00ed pro r\u016fzn\u00e1 um\u00edst\u011bn\u00ed. V oblasti reportingu p\u0159ich\u00e1z\u00ed z\u00e1sadn\u00ed novinka v podob\u011b m\u011b\u0159en\u00ed akvizic z webu do aplikace (web-to-app). Inzerenti tak z\u00edskaj\u00ed ucelen\u00fd p\u0159ehled o tom, kdy webov\u00e9 kampan\u011b vedou u\u017eivatele k instalaci mobiln\u00ed aplikace. Tyto pokro\u010dil\u00e9 reporty pomohou p\u0159esn\u011bji p\u0159i\u0159adit konverze generovan\u00e9 kampan\u011bmi Demand Gen a l\u00e9pe vyhodnotit celkovou n\u00e1vratnost investic do reklamy (ROAS) a dopad medi\u00e1ln\u00edch v\u00fddaj\u016f.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/p>\n\n\n\n

Novinky v SEO<\/strong><\/h2>\n\n\n\n

Pokud PPC m\u011bs\u00edc byl o utahov\u00e1n\u00ed, SEO m\u011bs\u00edc byl o vyjas\u0148ov\u00e1n\u00ed. Google toti\u017e v \u010dervnu str\u00e1vil dost \u010dasu t\u00edm, \u017ee \u0159\u00edkal \u201ene, tohle fakt d\u011blat nemus\u00edte\u201c \u2014 co\u017e je v dob\u011b AI paniky sv\u00fdm zp\u016fsobem osv\u011b\u017euj\u00edc\u00ed jako sklenice ledov\u00e9 vody.<\/p>\n\n\n\n

Google Analytics nov\u011b tah\u00e1 data z Firemn\u00edho profilu<\/strong><\/h3>\n\n\n\n

Google nov\u011b zdokumentoval nativn\u00ed propojen\u00ed mezi Firemn\u00edm profilem Google a Google Analytics. D\u00edky tomu se mohou v GA zobrazovat lok\u00e1ln\u00ed metriky, jako jsou interakce, kliknut\u00ed na web, hovory, \u017e\u00e1dosti o trasu, zpr\u00e1vy, rezervace nebo zobrazen\u00ed menu. Pro men\u0161\u00ed lok\u00e1ln\u00ed firmy je to u\u017eite\u010dn\u00fd krok, proto\u017ee \u010d\u00e1st v\u00fdkonu, kter\u00e1 se dosud odehr\u00e1vala p\u0159\u00edmo ve Firemn\u00edm profilu, bude viditeln\u00e1 i v Analytics.<\/p>\n\n\n\n

M\u00e1 to ale omezen\u00ed: u v\u00edce pobo\u010dek se data sl\u00e9vaj\u00ed dohromady, nejde je filtrovat podle konkr\u00e9tn\u00ed lokality, nejsou dostupn\u00e1 v explorac\u00edch a Google uchov\u00e1v\u00e1 data pouze \u0161est m\u011bs\u00edc\u016f.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/p>\n\n\n\n

Pro\u010d se mohou indexovat URL blokovan\u00e9 v robots.txt<\/strong><\/h3>\n\n\n\n

Google vysv\u011btlil, pro\u010d se v Search Console mohou objevovat URL jako \u201eIndexed, though blocked by robots.txt\u201c. Typick\u00fdm p\u0159\u00edkladem jsou e-shopy, kde Google najde parametrick\u00e9 URL, nap\u0159\u00edklad odkazy typu ?add-to-cart=, ale kv\u016fli robots.txt je nem\u016f\u017ee proj\u00edt. John Mueller upozornil, \u017ee takov\u00e9 URL v\u011bt\u0161inou nen\u00ed nutn\u00e9 \u0159e\u0161it jako z\u00e1sadn\u00ed SEO probl\u00e9m, proto\u017ee pravd\u011bpodobn\u011b nebudou b\u011b\u017en\u011b viditeln\u00e9 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

D\u016fle\u017eit\u00e9 je ale ch\u00e1pat, \u017ee robots.txt neznamen\u00e1 z\u00e1kaz indexace, pouze z\u00e1kaz crawlov\u00e1n\u00ed. Pokud se podobn\u00e9 URL na webu objevuj\u00ed intern\u011b, d\u00e1v\u00e1 smysl zkontrolovat odkazy, p\u0159\u00edpadn\u011b zv\u00e1\u017eit jejich odstran\u011bn\u00ed nebo pou\u017eit\u00ed nofollow.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/p>\n\n\n\n

Google up\u0159esnil postoj k soubor\u016fm llms.txt<\/strong><\/h3>\n\n\n\n

Google upravil sv\u00e9 doporu\u010den\u00ed k soubor\u016fm llms.txt a dal jasn\u011bji najevo, \u017ee jejich pou\u017e\u00edv\u00e1n\u00ed nen\u00ed probl\u00e9m. Pro Google Search, v\u010detn\u011b generativn\u00edch AI funkc\u00ed ve vyhled\u00e1v\u00e1n\u00ed, tyto soubory nejsou pot\u0159eba a Google je nevyu\u017e\u00edv\u00e1. Z\u00e1rove\u0148 ale plat\u00ed, \u017ee jejich nasazen\u00ed webu nijak neu\u0161kod\u00ed ani nepom\u016f\u017ee v klasick\u00e9m hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

Nov\u00e1 formulace je prakti\u010dt\u011bj\u0161\u00ed hlavn\u011b proto, \u017ee bere v \u00favahu i jin\u00e9 AI syst\u00e9my mimo Google, kter\u00e9 s podobn\u00fdmi soubory mohou pracovat. Pro SEO specialisty z toho plyne jednoduch\u00fd z\u00e1v\u011br: llms.txt nen\u00ed nutnost pro Google, ale m\u016f\u017ee d\u00e1vat smysl jako dopln\u011bk pro jin\u00e9 slu\u017eby.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/p>\n\n\n\n

Google dokon\u010dil June 2026 Spam Update<\/strong><\/p>\n\n\n\n

Google dokon\u010dil nasazen\u00ed spam updatu z \u010dervna 2026, kter\u00fd prob\u00edhal glob\u00e1ln\u011b a nap\u0159\u00ed\u010d v\u0161emi jazyky. Rollout b\u011b\u017eel p\u0159ibli\u017en\u011b dva dny, od 24. do 26. \u010dervna 2026, a \u0161lo o druh\u00fd ozn\u00e1men\u00fd spam update v roce 2026. Google k n\u011bmu nep\u0159idal \u017e\u00e1dnou novou spamovou politiku, tak\u017ee dopady je pot\u0159eba vyhodnocovat podle st\u00e1vaj\u00edc\u00edch pravidel proti spamu.<\/p>\n\n\n\n

Pokud web\u016fm v tomto obdob\u00ed kol\u00edsala organick\u00e1 n\u00e1v\u0161t\u011bvnost nebo pozice, m\u016f\u017ee b\u00fdt pr\u00e1v\u011b tento update jedn\u00edm z mo\u017en\u00fdch vysv\u011btlen\u00ed. Doporu\u010den\u00ed je sledovat Search Console, porovnat zm\u011bny v \u010dase a nehledat p\u0159\u00ed\u010dinu pouze v b\u011b\u017en\u00fdch technick\u00fdch \u00faprav\u00e1ch webu.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/p>\n\n\n\n

Google varuje p\u0159ed markdown verzemi web\u016f pro AI SEO<\/strong><\/h3>\n\n\n\n

A do t\u0159etice vyjas\u0148ov\u00e1n\u00ed: Google varuje p\u0159ed t\u00edm, aby weby vytv\u00e1\u0159ely samostatn\u00e9 markdown verze obsahu jen kv\u016fli AI SEO. John Mueller a Martin Splitt upozornili, \u017ee takov\u00fd p\u0159\u00edstup zbyte\u010dn\u011b komplikuje publikov\u00e1n\u00ed, vytv\u00e1\u0159\u00ed paraleln\u00ed verze obsahu a zvy\u0161uje riziko chyb, kter\u00e9 nemus\u00ed b\u00fdt dlouho odhalen\u00e9. Markdown m\u016f\u017ee b\u00fdt p\u0159ehledn\u00fd pro stroje, ale pro u\u017eivatele \u010dasto nenab\u00edz\u00ed dostate\u010dn\u00fd vizu\u00e1ln\u00ed kontext, navigaci, obr\u00e1zky ani kvalitn\u00ed layout.<\/p>\n\n\n\n

Podle Googlu je lep\u0161\u00ed zlep\u0161ovat existuj\u00edc\u00ed HTML str\u00e1nky ne\u017e vytv\u00e1\u0159et zvl\u00e1\u0161tn\u00ed \u201eAI verzi\u201c webu. Jinak se web m\u016f\u017ee dostat do podobn\u00fdch probl\u00e9m\u016f, jak\u00e9 v minulosti p\u0159in\u00e1\u0161elo dynamick\u00e9 renderov\u00e1n\u00ed.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/p>\n\n\n\n

Novinky v AI<\/strong><\/h2>\n\n\n\n

A te\u010f to nej\u017ehav\u011bjs\u00ed. Doslova. \u010cerven 2026 byl op\u011bt m\u011bs\u00edc, kdy AI ud\u011blala dal\u0161\u00ed skok od \u201etoho chytr\u00e9ho chatu, kter\u00fd zn\u00e1 recepty\u201c. Za\u010dala b\u00fdt zase o kus v\u00edc agentem, v\u00fdvoj\u00e1\u0159em, kancel\u00e1\u0159sk\u00fdm pomocn\u00edkem, \u010dipov\u00fdm strat\u00e9gem i t\u00e9matem pro st\u00e1tn\u00ed regul\u00e1tory. Tady je p\u011bt novinek, kter\u00e9 stoj\u00ed za pozornost.<\/p>\n\n\n\n

Anthropic vypustil Claude Fable 5 a Mythos 5 \u2014 a pak p\u0159i\u0161la brzda od americk\u00e9 vl\u00e1dy<\/strong><\/h3>\n\n\n\n

Anthropic v \u010dervnu uvedl nov\u00e9 modely Claude Fable 5 a Mythos 5. Jen\u017ee radost z nov\u00fdch AI hra\u010dek netrvala dlouho: americk\u00e1 vl\u00e1da do\u010dasn\u011b omezila jejich dostupnost kv\u016fli bezpe\u010dnostn\u00edm obav\u00e1m. Probl\u00e9m nebyl v tom, \u017ee by model napsal \u0161patnou b\u00e1sni\u010dku o ko\u010dce. Obavy se t\u00fdkaly hlavn\u011b mo\u017en\u00e9ho zneu\u017eit\u00ed u pokro\u010dil\u00fdch kybernetick\u00fdch \u00faloh a obch\u00e1zen\u00ed bezpe\u010dnostn\u00edch pravidel modelu.<\/p>\n\n\n\n

Zaj\u00edmav\u00e9 je, \u017ee Anthropic musel \u0159e\u0161it velmi praktick\u00fd probl\u00e9m: jak poznat, kdo je a nen\u00ed zahrani\u010dn\u00ed ob\u010dan, kdy\u017e se k modelu p\u0159ihla\u0161uj\u00ed firmy, zam\u011bstnanci a z\u00e1kazn\u00edci z cel\u00e9ho sv\u011bta? V\u00fdsledkem bylo do\u010dasn\u00e9 vypnut\u00ed p\u0159\u00edstupu pro v\u0161echny \u2014 kontroln\u00ed omezen\u00ed americk\u00e9 vl\u00e1dy nakonec padla koncem \u010dervna a Anthropic za\u010dal p\u0159\u00edstup obnovovat od 1. \u010dervence. Cel\u00e1 epizoda ukazuje, \u017ee nejsiln\u011bj\u0161\u00ed AI modely u\u017e nejsou jen produkt jako nov\u00fd mobil. St\u00e1vaj\u00ed se strategickou technologi\u00ed doprov\u00e1zenou raz\u00edtky, formul\u00e1\u0159i a velmi v\u00e1\u017en\u00fdmi obli\u010deji.<\/p>\n\n\n\n

Zdroj: Reuters a ofici\u00e1ln\u00ed stanovisko Anthropic<\/a><\/p>\n\n\n\n

OpenAI p\u0159edstavila GPT-5.6 Sol: AI, kter\u00e1 m\u00e1 v\u00edc p\u0159em\u00fd\u0161let a v\u00edc d\u011blat<\/strong><\/h3>\n\n\n\n

OpenAI v \u010dervnu p\u0159edstavila n\u00e1hled modelu GPT-5.6 Sol. Firma ho popisuje jako model nov\u00e9 generace se siln\u011bj\u0161\u00edmi schopnostmi v programov\u00e1n\u00ed, v\u011bd\u011b a kyberbezpe\u010dnosti. Zn\u00ed to jako klasick\u00e1 technologick\u00e1 v\u011bta, kter\u00e1 by mohla b\u00fdt vyti\u0161t\u011bn\u00e1 na tri\u010dku ka\u017ed\u00e9ho startupu, ale pointa je d\u016fle\u017eit\u00e1: AI modely se posouvaj\u00ed od odpov\u00edd\u00e1n\u00ed k \u0159e\u0161en\u00ed slo\u017eit\u011bj\u0161\u00edch \u00fakol\u016f. (Vedle vlajkov\u00e9ho Sol OpenAI z\u00e1rove\u0148 p\u0159edstavila i \u00fasporn\u011bj\u0161\u00ed varianty Terra a Luna.)<\/p>\n\n\n\n

Pro b\u011b\u017en\u00e9ho \u010dlov\u011bka je podstatn\u00e9 hlavn\u011b to, \u017ee AI u\u017e nem\u00e1 b\u00fdt jen \u201eodpov\u011bz mi na ot\u00e1zku\u201c, ale sp\u00ed\u0161 \u201evezmi \u00fakol, rozlo\u017e ho, zkontroluj se a dot\u00e1hni v\u00fdsledek\u201c. Tedy m\u00e9n\u011b chatbot, v\u00edce digit\u00e1ln\u00ed kolega. Takov\u00fd, kter\u00fd nepot\u0159ebuje k\u00e1vu, ale zato m\u016f\u017ee ob\u010das sebev\u011bdom\u011b vysv\u011btlovat nesmysl tak kr\u00e1sn\u011b, \u017ee by mu \u010dlov\u011bk m\u00e1lem zatleskal.<\/p>\n\n\n\n

Zdroj: OpenAI<\/a><\/p>\n\n\n\n

OpenAI a Broadcom uk\u00e1zaly \u010dip Jalape\u00f1o: AI dost\u00e1v\u00e1 vlastn\u00ed hardware s p\u00e1liv\u00fdm n\u00e1zvem<\/strong><\/h3>\n\n\n\n

Tady se metafora horka vlastn\u011b p\u00ed\u0161e sama. OpenAI spolu s Broadcomem v \u010dervnu p\u0159edstavila vlastn\u00ed AI \u010dip Jalape\u00f1o, navr\u017een\u00fd speci\u00e1ln\u011b pro provoz velk\u00fdch jazykov\u00fdch model\u016f. Jin\u00fdmi slovy: nejde o \u010dip pro hran\u00ed Cyberpunku ve 4K, ale o specializovan\u00fd kus hardwaru, kter\u00fd m\u00e1 urychlit a zefektivnit pr\u00e1ci AI syst\u00e9m\u016f.<\/p>\n\n\n\n

To je d\u016fle\u017eit\u00e9, proto\u017ee AI nen\u00ed jen o chytr\u00fdch algoritmech. Je tak\u00e9 o obrovsk\u00e9m mno\u017estv\u00ed elekt\u0159iny, server\u016f, chlazen\u00ed a \u010dip\u016f, kter\u00e9 se pot\u00ed n\u011bkde v datacentru, zat\u00edmco my se pt\u00e1me: \u201eM\u016f\u017eu nechat v lednici oloupan\u00e9 brambory?\u201c Vlastn\u00ed \u010dip m\u016f\u017ee OpenAI pomoct sn\u00ed\u017eit z\u00e1vislost na extern\u00edch dodavatel\u00edch a l\u00e9pe kontrolovat n\u00e1klady i v\u00fdkon. A ano, kdy\u017e se \u010dip jmenuje Jalape\u00f1o, bylo by skoro neslu\u0161n\u00e9 nepou\u017e\u00edt slovo \u201e\u017ehav\u00fd\u201c.<\/p>\n\n\n\n

Zdroj: OpenAI<\/a><\/p>\n\n\n\n

Apple otev\u0159el dve\u0159e model\u016fm jako Gemini a Claude p\u0159\u00edmo ve sv\u00e9m ekosyst\u00e9mu<\/strong><\/h3>\n\n\n\n

Na WWDC26 Apple uk\u00e1zal, \u017ee jeho Foundation Models framework se otev\u00edr\u00e1 \u0161ir\u0161\u00edmu sv\u011btu jazykov\u00fdch model\u016f. V\u00fdvoj\u00e1\u0159i tak mohou pracovat nejen s modely Applu, ale tak\u00e9 s cloudov\u00fdmi modely jako Claude nebo Gemini. Google z\u00e1rove\u0148 ozn\u00e1mil, \u017ee Gemini bude mo\u017en\u00e9 zapojit do Apple aplikac\u00ed p\u0159es Foundation Models framework a Firebase Apple SDK.<\/p>\n\n\n\n

Pro laiky to znamen\u00e1 jednoduchou v\u011bc: AI se bude \u010d\u00edm d\u00e1l v\u00edc schov\u00e1vat p\u0159\u00edmo do aplikac\u00ed, kter\u00e9 u\u017e pou\u017e\u00edv\u00e1me. Ne nutn\u011b jako velk\u00e9 tla\u010d\u00edtko \u201eAI!!!\u201c s neonovou ikonou robota, ale jako tich\u00fd pomocn\u00edk uvnit\u0159 pozn\u00e1mek, kalend\u00e1\u0159e, fotek, zdrav\u00ed nebo pracovn\u00edch aplikac\u00ed. Budoucnost AI mo\u017en\u00e1 nebude v tom, \u017ee otev\u0159eme chatbota. Mo\u017en\u00e1 bude v tom, \u017ee si ani nev\u0161imneme, \u017ee n\u00e1m pr\u00e1v\u011b pomohl.<\/p>\n\n\n\n

Zdroj: Google Blog<\/a><\/p>\n\n\n\n

Microsoft Build 2026: Windows a pr\u00e1ce s po\u010d\u00edta\u010dem se posouvaj\u00ed k AI agent\u016fm<\/strong><\/h3>\n\n\n\n

Microsoft na konferenci Build 2026 p\u0159edstavil \u0159adu novinek kolem AI agent\u016f, v\u00fdvoj\u00e1\u0159sk\u00fdch n\u00e1stroj\u016f a pr\u00e1ce s firemn\u00edm kontextem. Hlavn\u00ed my\u0161lenka je jasn\u00e1: AI nem\u00e1 jen odpov\u00eddat v okn\u011b chatu, ale m\u00e1 se st\u00e1t sou\u010d\u00e1st\u00ed pracovn\u00edch proces\u016f. Agent m\u00e1 rozum\u011bt firemn\u00edm dat\u016fm, pomoct s \u00fakoly, fungovat v Teams, Microsoft 365 nebo v\u00fdvoj\u00e1\u0159sk\u00fdch n\u00e1stroj\u00edch a ide\u00e1ln\u011b v\u00e1m u\u0161et\u0159it tu \u010d\u00e1st pr\u00e1ce, kv\u016fli kter\u00e9 \u010dlov\u011bk ob\u010das z\u00edr\u00e1 do monitoru a p\u0159em\u00fd\u0161l\u00ed, jestli by p\u011bstov\u00e1n\u00ed levandule nebyla b\u00fdvala lep\u0161\u00ed kari\u00e9rn\u00ed volba.<\/p>\n\n\n\n

D\u016fle\u017eit\u00e9 je, \u017ee Microsoft t\u00edm posouv\u00e1 AI hloub\u011bji do b\u011b\u017en\u00e9ho pracovn\u00edho prost\u0159ed\u00ed. Nejde jen o dal\u0161\u00ed funkci nav\u00edc. Jde o snahu zm\u011bnit zp\u016fsob, jak\u00fdm lid\u00e9 zad\u00e1vaj\u00ed pr\u00e1ci po\u010d\u00edta\u010di: m\u00e9n\u011b klik\u00e1n\u00ed, v\u00edce zad\u00e1v\u00e1n\u00ed c\u00edl\u016f. Po\u010d\u00edta\u010d u\u017e nem\u00e1 b\u00fdt jen poslu\u0161n\u00e1 kartot\u00e9ka s obrazovkou, ale aktivn\u011bj\u0161\u00ed spolupracovn\u00edk.<\/p>\n\n\n\n

Zdroj: Microsoft Official Blog<\/a><\/p>\n\n\n\n

Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed a LinkedInu<\/strong><\/h2>\n\n\n\n

Jestli se n\u011bkde v \u010dervnu opravdu p\u0159itopilo, tak v sout\u011b\u017ei platforem o va\u0161i reklamn\u00ed pozornost. Meta, TikTok i s\u00ed\u0165 X se p\u0159edh\u00e1n\u011bly v tom, kdo z v\u00e1s sejme v\u00edc pr\u00e1ce \u2014 a n\u011bkdy i v\u00edc rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n

M\u00e9n\u011b ztracen\u00fdch lead\u016f: Meta integruje rezerva\u010dn\u00ed kalend\u00e1\u0159e p\u0159\u00edmo do reklam<\/strong><\/h3>\n\n\n\n

Meta v \u010dervnu 2026 p\u0159edstavila z\u00e1sadn\u00ed vylep\u0161en\u00ed pro sv\u00e9 formul\u00e1\u0159ov\u00e9 reklamy (Lead Ads) na Facebooku, do kter\u00fdch nov\u011b integruje extern\u00ed rezerva\u010dn\u00ed platformy jako Calendly nebo HighLevel. Z\u00e1jemci o slu\u017eby mohou ihned po odesl\u00e1n\u00ed kontaktn\u00edho formul\u00e1\u0159e p\u0159ej\u00edt na v\u00fdb\u011br konkr\u00e9tn\u00edho term\u00ednu sch\u016fzky v kalend\u00e1\u0159i s automaticky p\u0159edvypln\u011bn\u00fdmi \u00fadaji. Podle Mety tento krok odbour\u00e1v\u00e1 kritickou \u010dasovou prodlevu mezi projeven\u00edm z\u00e1jmu a n\u00e1sledn\u00fdm e-mailov\u00fdm osloven\u00edm, kdy potenci\u00e1ln\u00ed z\u00e1kazn\u00edci \u010dasto vychladli.<\/p>\n\n\n\n

Pro market\u00e9ry a poskytovatele slu\u017eeb to znamen\u00e1 dramatick\u00e9 sn\u00ed\u017een\u00ed t\u0159en\u00ed v konverzn\u00edm trycht\u00fd\u0159i a mnohem efektivn\u011bj\u0161\u00ed p\u0159etaven\u00ed hork\u00fdch lead\u016f v re\u00e1ln\u00e9 sch\u016fzky bez nutnosti jak\u00e9hokoliv k\u00f3dov\u00e1n\u00ed. (Podpora HubSpotu m\u00e1 podle Mety dorazit za\u010d\u00e1tkem srpna.)<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Inteligentn\u011bj\u0161\u00ed reklama: Meta spou\u0161t\u00ed pokro\u010dil\u00e9 AI n\u00e1stroje pro testov\u00e1n\u00ed kreativ na m\u00edru zna\u010dk\u00e1m<\/strong><\/h3>\n\n\n\n

Meta v \u010dervnu 2026 p\u0159edstavila v Ads Manageru nov\u00e9 AI n\u00e1stroje pro pokro\u010dil\u00e9 testov\u00e1n\u00ed kreativ, kter\u00e9 pln\u011b respektuj\u00ed vizu\u00e1ln\u00ed styl a komunika\u010dn\u00ed t\u00f3n dan\u00e9 zna\u010dky. Syst\u00e9m analyzuje minul\u00e9 \u00fasp\u011b\u0161n\u00e9 kampan\u011b i p\u0159\u00edsp\u011bvky firmy a na z\u00e1klad\u011b re\u00e1ln\u00fdch dat v re\u00e1ln\u00e9m \u010dase navrhuje i testuje nov\u00e9 varianty reklam, \u010d\u00edm\u017e odbour\u00e1v\u00e1 odhady naslepo. Sou\u010d\u00e1st\u00ed updatu je vylep\u0161en\u00e9 generov\u00e1n\u00ed text\u016f, pokro\u010dilej\u0161\u00ed p\u0159eklady a slou\u010den\u00ed n\u00e1stroj\u016f Creator Marketplace a Partnership Ads do jednoho rozhran\u00ed s n\u00e1zvem \u201eMeta Creator Marketing Hub\u201c. To zna\u010dk\u00e1m v\u00fdrazn\u011b usnadn\u00ed c\u00edlen\u00ed na spr\u00e1vn\u00e9 u\u017eivatele.<\/p>\n\n\n\n

Podle dat Mety nav\u00edc efektivita c\u00edlen\u00ed d\u00edky AI neust\u00e1le roste \u2013 v pr\u016fm\u011bru te\u010f ka\u017ed\u00fd investovan\u00fd dolar generuje inzerent\u016fm tr\u017eby ve v\u00fd\u0161i 4,13 dolaru, co\u017e je o \u010dtvrtinu v\u00edce ne\u017e v roce 2022. (Jde ov\u0161em o \u010d\u00edslo z vlastn\u00ed anal\u00fdzy Mety nap\u0159\u00ed\u010d v\u00edce ne\u017e milionem kampan\u00ed, tak ho berte s p\u0159\u00edslu\u0161nou rezervou.)<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Reuters report 2026: TikTok a Instagram dominuj\u00ed zpravodajstv\u00ed, vliv s\u00edt\u011b X upad\u00e1<\/strong><\/h3>\n\n\n\n

Podle rozs\u00e1hl\u00e9 v\u00fdro\u010dn\u00ed zpr\u00e1vy od Reuters Institute se soci\u00e1ln\u00ed s\u00edt\u011b staly pro glob\u00e1ln\u00ed populaci hlavn\u00edm denn\u00edm zdrojem zpr\u00e1v, \u010d\u00edm\u017e poprv\u00e9 p\u0159ekonaly televizn\u00ed vys\u00edl\u00e1n\u00ed i klasick\u00e9 zpravodajsk\u00e9 weby. V\u00fdzkum postaven\u00fd na datech od v\u00edce ne\u017e 85 tis\u00edc respondent\u016f ukazuje, \u017ee lid\u00e9 nap\u0159\u00ed\u010d v\u0161emi v\u011bkov\u00fdmi kategoriemi st\u00e1le v\u00edce spol\u00e9haj\u00ed na objevov\u00e1n\u00ed informac\u00ed p\u0159\u00edmo v aplikac\u00edch, p\u0159i\u010dem\u017e raketov\u011b roste vliv TikToku, Instagramu a tak\u00e9 AI chatbot\u016f, zat\u00edmco s\u00ed\u0165 X jako zpravodajsk\u00fd kan\u00e1l dlouhodob\u011b oslabuje.<\/p>\n\n\n\n

Pro medi\u00e1ln\u00ed trh a market\u00e9ry tento posun p\u0159edstavuje obrovskou v\u00fdzvu, jeliko\u017e hlavn\u00edmi \u0161i\u0159iteli zpr\u00e1v se st\u00e1vaj\u00ed algoritmy a nez\u00e1visl\u00ed online tv\u016frci motivovan\u00ed prim\u00e1rn\u011b vysok\u00fdm dosahem sp\u00ed\u0161e ne\u017e ov\u011b\u0159ov\u00e1n\u00edm fakt\u016f, co\u017e v\u00fdrazn\u011b zvy\u0161uje riziko \u0161\u00ed\u0159en\u00ed dezinformac\u00ed.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Nov\u00e9 AI vychyt\u00e1vky na Facebooku: Virtu\u00e1ln\u00ed \u0161atn\u00edk v profilech i automatick\u00e9 kol\u00e1\u017ee z fotek<\/strong><\/h3>\n\n\n\n

Meta v \u010dervnu 2026 p\u0159edstavila bal\u00edk nov\u00fdch AI funkc\u00ed pro Facebook, kter\u00fdm dominuje vylep\u0161en\u00fd vyhled\u00e1vac\u00ed asistent s takzvan\u00fdm \u201eAI m\u00f3dem\u201c. Tento vyhled\u00e1va\u010d nam\u00edsto obecn\u00e9ho seznamu odkaz\u016f sestavuje odpov\u011bdi p\u0159\u00edmo z ve\u0159ejn\u00fdch diskus\u00ed, Reels a Facebook skupin, \u010d\u00edm\u017e chce Meta konkurovat lidsk\u00fdm odpov\u011bd\u00edm na Redditu. U\u017eivatel\u00e9 nav\u00edc dost\u00e1vaj\u00ed nov\u00e9 kreativn\u00ed n\u00e1stroje pro automatickou tvorbu video kol\u00e1\u017e\u00ed ze sv\u00e9 galerie a mo\u017enost virtu\u00e1ln\u00edho \u0161atn\u00edku, se kter\u00fdm lze pomoc\u00ed AI zm\u011bnit oble\u010den\u00ed na profilov\u00e9 fotce (nap\u0159\u00edklad si virtu\u00e1ln\u011b obl\u00e9ct dres obl\u00edben\u00e9ho t\u00fdmu).<\/p>\n\n\n\n

P\u0159esto\u017ee se Meta pot\u00fdk\u00e1 s vysok\u00fdmi n\u00e1klady na provoz AI infrastruktury i m\u00edrnou skeps\u00ed ve\u0159ejnosti, nad\u00e1le agresivn\u011b protla\u010duje tyto funkce do pop\u0159ed\u00ed s c\u00edlem nau\u010dit u\u017eivatele nov\u00fdm n\u00e1vyk\u016fm a maxim\u00e1ln\u011b zu\u017eitkovat ob\u0159\u00ed datab\u00e1zi u\u017eivatelsk\u00fdch dat.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

TikTok automatizuje tvorbu reklam: AI asistent Symphony Agent analyzuje trendy a s\u00e1m vygeneruje video<\/strong><\/h3>\n\n\n\n

TikTok v \u010dervnu 2026 p\u0159edstavil n\u00e1stroj Symphony Agent, kter\u00fd inzerent\u016fm umo\u017e\u0148uje vytv\u00e1\u0159et kompletn\u00ed videokampan\u011b pouze na z\u00e1klad\u011b textov\u00e9ho zad\u00e1n\u00ed nebo vlo\u017een\u00fdch obr\u00e1zk\u016f. Tento autonomn\u00ed AI asistent analyzuje aktu\u00e1ln\u011b nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed trendy na platform\u011b, uk\u00e1\u017ee market\u00e9rovi v\u00fdkonnostn\u00ed statistiky podobn\u00fdch vide\u00ed a pomoc\u00ed pokro\u010dil\u00e9ho modelu Seedance 2.0 vygeneruje hotov\u00e9 video od nuly, ani\u017e by bylo nutn\u00e9 vz\u00edt do ruky kameru. N\u00e1stroj nav\u00edc dok\u00e1\u017ee s\u00e1m ps\u00e1t zad\u00e1n\u00ed pro influencery, p\u0159ekl\u00e1dat a dabovat videa do ciz\u00edch jazyk\u016f nebo vytv\u00e1\u0159et digit\u00e1ln\u00ed avatary.<\/p>\n\n\n\n

Pro marketing jde o z\u00e1sadn\u00ed skok v efektivit\u011b, kter\u00fd umo\u017e\u0148uje i men\u0161\u00edm zna\u010dk\u00e1m okam\u017eit\u011b reagovat na vir\u00e1ln\u00ed trendy a bleskov\u011b \u0161k\u00e1lovat videoobsah s minim\u00e1ln\u00edmi produk\u010dn\u00edmi n\u00e1klady.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Tvrd\u00e1 data z TikToku: Dlouhodob\u00e9 kampan\u011b a pr\u00e9miov\u00e9 form\u00e1ty v\u00fdrazn\u011b zvy\u0161uj\u00ed ROI<\/strong><\/h3>\n\n\n\n

TikTok v \u010dervnu 2026 zve\u0159ejnil v\u00fdsledky rozs\u00e1hl\u00e9 evropsk\u00e9 studie zam\u011b\u0159en\u00e9 na efektivitu kampan\u00ed, kter\u00e1 prok\u00e1zala p\u0159\u00edm\u00fd vliv in-app reklamy na r\u016fst prodej\u016f v kamenn\u00fdch obchodech (v pr\u016fm\u011bru o 2,7 %, co\u017e p\u0159ekon\u00e1v\u00e1 b\u011b\u017en\u00fd pr\u016fm\u011br ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed). Kl\u00ed\u010dov\u00fdm zji\u0161t\u011bn\u00edm v\u00fdzkumu je, \u017ee nejv\u011bt\u0161\u00ed potenci\u00e1l maj\u00ed kampan\u011b b\u011b\u017e\u00edc\u00ed mimo hlavn\u00ed sez\u00f3nn\u00ed \u0161pi\u010dky \u2013 v t\u011bchto klidn\u011bj\u0161\u00edch obdob\u00edch generoval TikTok o 46 % vy\u0161\u0161\u00ed n\u00e1r\u016fst prodej\u016f, co\u017e potvrzuje prodejn\u00ed p\u0159\u00ednos kontinu\u00e1ln\u00ed p\u0159\u00edtomnosti na platform\u011b.<\/p>\n\n\n\n

Pro zna\u010dky data jasn\u011b ukazuj\u00ed, \u017ee nejlep\u0161\u00ed v\u00fdsledky p\u0159in\u00e1\u0161ej\u00ed kampan\u011b trvaj\u00edc\u00ed 7 a v\u00edce t\u00fddn\u016f, kter\u00e9 pravideln\u011b obm\u011b\u0148uj\u00ed kreativn\u00ed podklady a vyu\u017e\u00edvaj\u00ed pr\u00e9miov\u00e9 form\u00e1ty jako Top Feed \u010di Pulse pro maxim\u00e1ln\u00ed udr\u017een\u00ed pozornosti z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

M\u011b\u0159en\u00ed konverz\u00ed bez program\u00e1tora: S\u00ed\u0165 X se pln\u011b integrovala s Google Tag Managerem<\/strong><\/h3>\n\n\n\n

Soci\u00e1ln\u00ed s\u00ed\u0165 X v \u010dervnu 2026 ozn\u00e1mila p\u0159\u00edmou integraci s n\u00e1strojem Google Tag Manager, \u010d\u00edm\u017e inzerent\u016fm v\u00fdrazn\u011b zjednodu\u0161ila nasazov\u00e1n\u00ed m\u011b\u0159ic\u00edch k\u00f3d\u016f a sledov\u00e1n\u00ed konverzn\u00edch ud\u00e1lost\u00ed. V X Ads Manageru je nov\u011b k dispozici intuitivn\u00ed \u201eno-code\u201c pr\u016fvodce, d\u00edky kter\u00e9mu lze nastavit sledovac\u00ed X Pixel i pokro\u010dil\u00e9 konverzn\u00ed API centralizovan\u011b p\u0159es GTM bez nutnosti z\u00e1sahu do zdrojov\u00e9ho k\u00f3du webu \u010di asistence v\u00fdvoj\u00e1\u0159\u016f. Platforma z\u00e1rove\u0148 spustila nov\u00fd \u017eiv\u00fd dashboard pro okam\u017eitou kontrolu funk\u010dnosti a zdrav\u00ed odes\u00edlan\u00fdch ud\u00e1lost\u00ed a sjednotila v\u0161echny technick\u00e9 zdroje do sekce Events Manager.<\/p>\n\n\n\n

Pro market\u00e9ry to znamen\u00e1 z\u00e1sadn\u00ed zv\u00fd\u0161en\u00ed transparentnosti v\u00fdsledk\u016f kampan\u00ed a mo\u017enost snadno a p\u0159esn\u011b m\u011b\u0159it re\u00e1ln\u00e9 n\u00e1kupy \u010di registrace poch\u00e1zej\u00edc\u00ed z t\u00e9to s\u00edt\u011b.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

LinkedIn spojil s\u00edly s Adobe: Spou\u0161t\u00ed ofici\u00e1ln\u00ed AI kurzy a certifik\u00e1ty pro market\u00e9ry<\/strong><\/h3>\n\n\n\n

LinkedIn v \u010dervnu 2026 uzav\u0159el strategick\u00e9 partnerstv\u00ed s firmou Adobe a na sv\u00e9 platform\u011b LinkedIn Learning spustil novou s\u00e9rii vzd\u011bl\u00e1vac\u00edch kurz\u016f pod n\u00e1zvem AI Essentials for Marketers. Tento krok reaguje na data z ekonomick\u00e9ho grafu s\u00edt\u011b, podle nich\u017e po\u010det marketingov\u00fdch pracovn\u00edch nab\u00eddek vy\u017eaduj\u00edc\u00edch znalost AI meziro\u010dn\u011b vysko\u010dil o masivn\u00edch 113 %. Iniciativu tvo\u0159\u00ed \u010dty\u0159i specificky zam\u011b\u0159en\u00e9 kurzy dostupn\u00e9 ve 47 jazyc\u00edch, kter\u00e9 pokr\u00fdvaj\u00ed vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v digit\u00e1ln\u00edm marketingu, tvorb\u011b obsahu, soci\u00e1ln\u00edch m\u00e9di\u00edch i datov\u00e9 analytice.<\/p>\n\n\n\n

Kurzy navrhl nov\u011b vznikl\u00fd intern\u00ed expertn\u00ed t\u00fdm LinkedIn a \u00fasp\u011b\u0161n\u00ed absolventi z\u00edskaj\u00ed ofici\u00e1ln\u00ed certifik\u00e1t, kter\u00fd si mohou rovnou vystavit na sv\u00e9m profesn\u00edm profilu.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Emoce m\u00edsto racionality: Doporu\u010den\u00ed od vrstevn\u00edk\u016f funguj\u00ed v B2B l\u00e9pe ne\u017e n\u00edzk\u00e1 cena<\/strong><\/h3>\n\n\n\n

LinkedIn ve spolupr\u00e1ci s Bain & Company vydal v \u010dervnu 2026 studii, podle kter\u00e9 40 % B2B obchod\u016f ztroskot\u00e1 na neschopnosti n\u00e1kupn\u00ed skupiny dohodnout se, nikoliv kv\u016fli v\u00edt\u011bzstv\u00ed konkurence. Kl\u00ed\u010dov\u00fdm faktorem p\u0159i rozhodov\u00e1n\u00ed firemn\u00edch n\u00e1kup\u010d\u00edch toti\u017e nen\u00ed \u010dist\u011b racion\u00e1ln\u00ed hodnota nebo cena, ale emocion\u00e1ln\u00ed pot\u0159eba \u201eobhajitelnosti\u201c vlastn\u00edho rozhodnut\u00ed \u2013 lid\u00e9 rad\u011bji neud\u011blaj\u00ed nic, ne\u017e aby riskovali krok, kter\u00fd by po\u0161kodil jejich kari\u00e9ru.<\/p>\n\n\n\n

V\u00fdzkum uk\u00e1zal, \u017ee kupuj\u00edc\u00ed jsou 3\u00d7 n\u00e1chyln\u011bj\u0161\u00ed vybrat si dodavatele siln\u011b doporu\u010den\u00e9ho kolegou \u010di jin\u00fdmi z\u00e1kazn\u00edky a 4\u00d7 rad\u011bji zvol\u00ed partnera, se kter\u00fdm ji\u017e maj\u00ed p\u0159\u00edmou \u00fasp\u011b\u0161nou zku\u0161enost z minulosti. Pro B2B market\u00e9ry z toho plyne, \u017ee budov\u00e1n\u00ed z\u00e1kaznick\u00e9 advokacie a sd\u00edlen\u00ed re\u00e1ln\u00fdch doporu\u010den\u00ed z oboru je t\u00edm nejsiln\u011bj\u0161\u00edm n\u00e1strojem pro \u00fasp\u011b\u0161n\u00e9 uzav\u00edr\u00e1n\u00ed zak\u00e1zek.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/p>\n\n\n\n

Co si z rozp\u00e1len\u00e9ho \u010dervna odn\u00e9st?<\/strong><\/h2>\n\n\n\n

Zaprv\u00e9, kontrola se p\u0159esouv\u00e1.<\/strong> Google si bere v\u00edc pravomoc\u00ed nad t\u00edm, kter\u00e9 reklamy uk\u00e1\u017ee, a z\u00e1rove\u0148 d\u00e1v\u00e1 inzerent\u016fm lep\u0161\u00ed n\u00e1stroje na testov\u00e1n\u00ed \u2014 zat\u00edmco Meta, TikTok i X postupn\u011b p\u0159ehazuj\u00ed samotnou tvorbu kreativ na AI. Rozhodov\u00e1n\u00ed o strategii z\u016fst\u00e1v\u00e1 v\u00e1m, ru\u010dn\u00ed pr\u00e1ce miz\u00ed.<\/p>\n\n\n\n

Zadruh\u00e9, velc\u00ed hr\u00e1\u010di bojuj\u00ed o infrastrukturu.<\/strong> \u010cipy, platformy, integrace, v\u00fdvoj\u00e1\u0159sk\u00e9 n\u00e1stroje. AI dostala vlastn\u00ed \u017ehav\u00fd hardware, Apple otev\u0159el dve\u0159e ciz\u00edm model\u016fm a Microsoft ji zapletl hloub\u011bji do ka\u017edodenn\u00ed pr\u00e1ce.<\/p>\n\n\n\n

A zat\u0159et\u00ed, do nejpokro\u010dilej\u0161\u00ed AI za\u010d\u00ednaj\u00ed mluvit st\u00e1ty<\/strong> mnohem v\u00edc ne\u017e d\u0159\u00edv \u2014 jak uk\u00e1zala cel\u00e1 epizoda kolem model\u016f Anthropic. AI zkr\u00e1tka dosp\u00edv\u00e1. A jako ka\u017ed\u00fd velmi nadan\u00fd teenager pot\u0159ebuje v\u00fdkon, dohled a ob\u010das vypnout Wi-Fi.<\/p>\n\n\n\n

Jestli byl rok 2023 \u00e9rou \u201ewow, ono to mluv\u00ed\u201c, \u010derven 2026 p\u016fsob\u00ed jako \u00e9ra \u201ewow, ono to \u0159\u00edd\u00ed workflow, m\u00e1 vlastn\u00ed \u010dip a vl\u00e1da chce ur\u010dovat, kdo k tomu sm\u00ed\u201c. L\u00e9to teprve za\u010d\u00edn\u00e1 \u2014 a soud\u011b podle tempa se do podzimu je\u0161t\u011b po\u0159\u00e1dn\u011b zapot\u00edme. Tak nezapome\u0148te p\u00edt, testovat a \u010das od \u010dasu nechat robota, a\u0165 to dot\u00e1hne za v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anthropic vypustil dva nejsiln\u011bj\u0161\u00ed modely sv\u00e9 historie a americk\u00e1 vl\u00e1da mu je hned vypnula, OpenAI si po\u0159\u00eddila vlastn\u00ed \u010dip s p\u00e1liv\u00fdm jm\u00e9nem, Apple pustil Claude a Gemini rovnou do sv\u00e9ho ekosyst\u00e9mu a TikTok v\u00e1m te\u010f nato\u010d\u00ed reklamu, ani\u017e byste zapli kameru. K tomu Google v\u00e1h\u00e1, jak\u00e9 v\u016fbec uk\u00e1\u017ee reklamy, soci\u00e1ln\u00ed s\u00edt\u011b poprv\u00e9 v historii p\u0159edb\u011bhly televizi jako zdroj zpr\u00e1v a popt\u00e1vka po market\u00e9rech se znalost\u00ed AI vysko\u010dila meziro\u010dn\u011b o 113 procent. I sv\u011bt marketingu u\u017e se pot\u00ed.<\/p>\n","protected":false},"author":4,"featured_media":4635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,7,24,26,27],"tags":[21,31,23,22,34,30,33,61],"class_list":["post-4633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-marketing","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","tag-ai","tag-apple","tag-chatgpt","tag-claude","tag-google","tag-meta","tag-microsoft","tag-tiktok"],"yoast_head":"\nNovinky z onlajnu - \u010derven 2026 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-cerven-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu - \u010derven 2026 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Anthropic vypustil dva nejsiln\u011bj\u0161\u00ed modely sv\u00e9 historie a americk\u00e1 vl\u00e1da mu je hned vypnula, OpenAI si po\u0159\u00eddila vlastn\u00ed \u010dip s p\u00e1liv\u00fdm jm\u00e9nem, Apple pustil Claude a Gemini rovnou do sv\u00e9ho ekosyst\u00e9mu a TikTok v\u00e1m te\u010f nato\u010d\u00ed reklamu, ani\u017e byste zapli kameru. K tomu Google v\u00e1h\u00e1, jak\u00e9 v\u016fbec uk\u00e1\u017ee reklamy, soci\u00e1ln\u00ed s\u00edt\u011b poprv\u00e9 v historii p\u0159edb\u011bhly televizi jako zdroj zpr\u00e1v a popt\u00e1vka po market\u00e9rech se znalost\u00ed AI vysko\u010dila meziro\u010dn\u011b o 113 procent. I sv\u011bt marketingu u\u017e se pot\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-cerven-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T21:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T21:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2026\/07\/Novinky-z-onlajnu-Cerven-2026-socky.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Mart\u00ednek, Linda V\u00e1lkov\u00e1, Ondra Sosna a Tom\u00e1\u0161 Ma\u0148hal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mart\u00ednek, Linda V\u00e1lkov\u00e1, Ondra Sosna a Tom\u00e1\u0161 Ma\u0148hal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-cerven-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novinky-z-onlajnu-cerven-2026\\\/\"},\"author\":{\"name\":\"David Mart\u00ednek, Linda V\u00e1lkov\u00e1, Ondra Sosna a Tom\u00e1\u0161 Ma\u0148hal\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\"},\"headline\":\"Novinky z onlajnu – \u010derven 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