{"id":4588,"date":"2026-02-04T20:57:21","date_gmt":"2026-02-04T19:57:21","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4588"},"modified":"2026-02-04T20:59:47","modified_gmt":"2026-02-04T19:59:47","slug":"novinky-z-onlajnu-leden-2026","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-leden-2026\/","title":{"rendered":"Novinky z onlajnu &#8211; leden 2026"},"content":{"rendered":"\n<p><strong>Rok 2026 se je\u0161t\u011b ani po\u0159\u00e1dn\u011b nerozkoukal a online marketing u\u017e vypad\u00e1, jako by mu n\u011bkdo zapnul zrychlen\u00e9 p\u0159ehr\u00e1v\u00e1n\u00ed.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta v lednu naserv\u00edrovala \u010d\u00edsla, z nich\u017e je jasn\u00e9, \u017ee jej\u00ed doporu\u010dovac\u00ed AI p\u0159estala b\u00fdt podp\u016frn\u00fdm n\u00e1strojem a stala se \u0161\u00e9fem cel\u00e9 operace.<\/strong><\/li>\n\n\n\n<li><strong>Google mezit\u00edm inzerent\u016fm kone\u010dn\u011b p\u0159iznal, \u017ee ru\u010dn\u00ed hl\u00edd\u00e1n\u00ed denn\u00edch rozpo\u010dt\u016f bylo od za\u010d\u00e1tku zbyte\u010dn\u00e1 bolest hlavy.<\/strong><\/li>\n\n\n\n<li><strong>TikTok vsadil v\u0161e na nedokonalost a syrovost \u2014 a zn\u00ed to jako nejlep\u0161\u00ed marketingov\u00e1 rada za posledn\u00ed roky.<\/strong><\/li>\n\n\n\n<li><strong>No a ve sv\u011bt\u011b SEO se rod\u00ed ot\u00e1zka, na kterou zat\u00edm nikdo nem\u00e1 jednozna\u010dnou odpov\u011b\u010f: pustit AI roboty na sv\u016fj web, nebo riskovat, \u017ee v\u00e1s generativn\u00ed vyhled\u00e1v\u00e1n\u00ed jednodu\u0161e p\u0159ehl\u00e9dne?<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00edtejte v dob\u011b, kde se ka\u017ed\u00fd m\u011bs\u00edc zm\u011bn\u00ed n\u011bjak\u00e9 dal\u0161\u00ed pravidlo.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udd0d Novinky v SEO<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google p\u0159edstavuje novou metodu pro extrakci u\u017eivatelsk\u00e9ho z\u00e1m\u011bru z interakc\u00ed v r\u00e1mci UI<\/strong><\/h3>\n\n\n\n<p>Nov\u00fd v\u00fdzkum Googlu popisuje, jak z u\u017eivatelsk\u00fdch akc\u00ed v aplikaci \u010di prohl\u00ed\u017ee\u010di (tzv. \u201etrajektorie&#8220;: screenshot\/observace + akce) spolehliv\u011b odvodit z\u00e1m\u011br \u2013 a to tak, aby \u0161lo v\u00fdpo\u010dty d\u011blat na za\u0159\u00edzen\u00ed (kv\u016fli soukrom\u00ed, bez pos\u00edl\u00e1n\u00ed dat zp\u011bt). Kl\u00ed\u010dov\u00e1 je dvouf\u00e1zov\u00e1 pipeline: prvn\u00ed mal\u00fd model na za\u0159\u00edzen\u00ed pr\u016fb\u011b\u017en\u011b \u201eshrnuje, co u\u017eivatel d\u011bl\u00e1&#8220;. Druh\u00fd model z posloupnosti t\u011bchto shrnut\u00ed odvod\u00ed samotn\u00fd intent. Auto\u0159i tvrd\u00ed, \u017ee tento postup dosahuje lep\u0161\u00edho v\u00fdkonu ne\u017e srovn\u00e1van\u00e9 men\u0161\u00ed modely i velk\u00e9 multimod\u00e1ln\u00ed modely v datov\u00fdch centrech. Nav\u00edc se l\u00e9pe vyrovn\u00e1v\u00e1 s \u201e\u0161umem&#8220; v datech (typicky nejednozna\u010dn\u00e9 kroky, odbo\u010dky, nekonzistence). Pro SEO je to dal\u0161\u00ed sm\u011brov\u00fd sign\u00e1l. Vyhled\u00e1v\u00e1n\u00ed a asistenti budou st\u00e1le v\u00edc stav\u011bt na p\u0159esn\u00e9m pochopen\u00ed user intentu z re\u00e1ln\u00e9ho chov\u00e1n\u00ed u\u017eivatele (nejen z query textu). T\u00edm by m\u011bl b\u00fdt odhad daleko p\u0159esn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.searchenginejournal.com\/googles-new-user-intent-extraction-method\/565840\/\"> Search Engine Journal<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201ePhantom noindex&#8220; v Google Search Console nemus\u00ed b\u00fdt bug \u2013 \u010dasto je noindex opravdu vid\u011bt jen pro Google<\/strong><\/h3>\n\n\n\n<p>Pom\u011brn\u011b \u010dasto se st\u00e1v\u00e1, \u017ee Search Console hl\u00e1s\u00ed <em>Submitted URL marked as noindex<\/em>, p\u0159esto\u017ee v HTML ani v robots.txt nic nevid\u00edte. John Mueller podle citovan\u00e9 odpov\u011bdi upozor\u0148uje, \u017ee v p\u0159\u00edpadech, kter\u00e9 vid\u011bl, tam noindex re\u00e1ln\u011b byl. Jen se n\u011bkdy zobrazoval pouze Googlebotu (a pak se to velmi \u0161patn\u011b lad\u00ed). Praktick\u00e1 \u010d\u00e1st jde po nej\u010dast\u011bj\u0161\u00edch p\u0159\u00ed\u010din\u00e1ch. Star\u00fd noindex m\u016f\u017ee viset v HTTP hlavi\u010dk\u00e1ch kv\u016fli serverov\u00e9 cache, pluginu, nebo CDN. N\u011bkdy se r\u016fzn\u00e9 requesty chovaj\u00ed odli\u0161n\u011b (nap\u0159. blokace \u010di zvl\u00e1\u0161tn\u00ed odpov\u011bdi p\u0159es Cloudflare). Doporu\u010den\u00edm je ov\u011b\u0159it HTTP hlavi\u010dky v\u00edce n\u00e1stroji a zkusit zjistit, co skute\u010dn\u011b vid\u00ed Google z Google IP. Nap\u0159. p\u0159es Rich Results Test nebo Inspection tool. P\u0159\u00edpadn\u011b testovat user-agent (nebo crawlerem Screaming Frog nastaven\u00fdm na Googlebot UA) a t\u00edm podchytit podm\u00edn\u011bn\u011b serv\u00edrovan\u00fd noindex. Vesm\u011bs plat\u00ed, \u017ee podobn\u00e9 p\u0159\u00edpady ignorujeme jako false positive.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.searchenginejournal.com\/google-on-phantom-noindex-errors-in-search-console\/565225\/\"> Search Engine Journal<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Studie od Hostingeru: AI crawlery se \u0161t\u011bp\u00ed na training vs. assistant\/search \u2013 a jejich pokryt\u00ed webu jde opa\u010dn\u00fdmi sm\u011bry<\/strong><\/h3>\n\n\n\n<p>Hostinger analyzoval 66,7 miliard bot request\u016f nap\u0159\u00ed\u010d v\u00edce ne\u017e 5 miliony web\u016f a vych\u00e1z\u00ed z toho obraz, \u017ee tr\u00e9novac\u00ed crawlery jsou \u010d\u00edm d\u00e1l \u010dast\u011bji blokovan\u00e9, zat\u00edmco assistant\/search crawlery (u\u017eivatelsky vyvolan\u00e9, c\u00edlen\u011bj\u0161\u00ed) z\u00edsk\u00e1vaj\u00ed p\u0159\u00edstup. U tr\u00e9novac\u00edch bot\u016f je jako v\u00fdrazn\u00fd p\u0159\u00edklad uveden GPTBot s prudk\u00fdm propadem pokryt\u00ed web\u016f ve sledovan\u00fdch \u010dasov\u00fdch oknech. Naopak OAI-SearchBot m\u00e1 ve studii pr\u016fm\u011brn\u00e9 pokryt\u00ed 55,67 % (a dal\u0161\u00ed boti tak\u00e9 rostou). Z\u00e1rove\u0148 studie zd\u016fraz\u0148uje, \u017ee \u201eklasick\u00e9&#8220; crawlery jsou relativn\u011b stabiln\u00ed (nap\u0159. Googlebot\/Bingbot), tak\u017ee nejv\u011bt\u0161\u00ed turbulence je pr\u00e1v\u011b v AI vrstv\u011b. Pro SEO to znamen\u00e1 fakt, \u017ee pravidla pro p\u0159\u00edstup robot\u016f a limity pro crawling p\u0159\u00edmo na webu se st\u00e1vaj\u00ed p\u0159\u00edm\u00fdm faktorem toho, jak moc bude obsah dostupn\u00fd pro AI odpov\u011bdi a AI discovery.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.searchenginejournal.com\/openai-search-crawler-passes-55-coverage-in-hostinger-study\/565446\/\"> Search Engine Journal<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>St\u00e1le v\u00edce web\u016f blokuje LLM crawling \u2013 m\u016f\u017ee to vyvolat backfire na AI viditelnost?<\/strong><\/h3>\n\n\n\n<p>Firmy st\u00e1le \u010dast\u011bji zav\u00edraj\u00ed dve\u0159e bot\u016fm pro tr\u00e9nink model\u016f, ale sou\u010dasn\u011b se boti a crawlery AI n\u00e1stroj\u016f neust\u00e1le roz\u0161i\u0159uj\u00ed. Typicky roste OAI-SearchBot a tak\u00e9 Applebot, zat\u00edmco tr\u00e9novac\u00ed boti typu GPTBot klesaj\u00ed. D\u016fle\u017eit\u00e1 my\u0161lenka vyvst\u00e1v\u00e1 pro SEO v r\u00e1mci AI. Blokov\u00e1n\u00ed tr\u00e9novac\u00edch bot\u016f omezuje tzv. parametric knowledge \u2013 tedy co si model zapamatuje o zna\u010dce do hodnocen\u00ed b\u011bhem tr\u00e9ninku. T\u00edm m\u016f\u017ee web dlouhodob\u011b ztr\u00e1cet \u0161anci b\u00fdt v generativn\u00edch odpov\u011bd\u00edch rozpozn\u00e1n \u010di za\u0159azen jako relevantn\u00ed v\u00fdsledek. Co z toho plyne? Nen\u00ed to jednoduch\u00e9 blokovat nebo neblokovat, ale strategick\u00e1 volba podle toho, co chcete. Ochranu obsahu a licen\u010dn\u00ed kontrolu nebo budov\u00e1n\u00ed AI p\u0159\u00edtomnosti v nov\u00e9m discovery kan\u00e1lu? Rozhodnut\u00ed je tak na jednotliv\u00fdch provozovatel\u00edch web\u016f.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.searchenginejournal.com\/more-sites-blocking-llm-crawling-could-that-backfire-on-geo\/565614\/\"> Search Engine Journal<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcb0 Novinky z PPC<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Celkov\u00e9 rozpo\u010dty kampan\u00ed: konec ka\u017edodenn\u00edho lad\u011bn\u00ed<\/strong><\/h3>\n\n\n\n<p>Google zav\u00e1d\u00ed mo\u017enost nastavit celkov\u00fd rozpo\u010det kampan\u011b na cel\u00e9 obdob\u00ed, co\u017e v\u00fdrazn\u011b usnad\u0148uje spr\u00e1vu kr\u00e1tkodob\u00fdch akc\u00ed. M\u00edsto ru\u010dn\u00edho hl\u00edd\u00e1n\u00ed denn\u00edch limit\u016f Google automaticky rozlo\u017e\u00ed v\u00fddaje tak, aby rozpo\u010det vydr\u017eel a\u017e do konce kampan\u011b. Funkce, d\u0159\u00edve dostupn\u00e1 jen pro Performance Max, nyn\u00ed m\u00ed\u0159\u00ed i do Vyhled\u00e1v\u00e1n\u00ed a N\u00e1kup\u016f. Prvn\u00ed testy ukazuj\u00ed, \u017ee dok\u00e1\u017ee zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost bez p\u0159ekro\u010den\u00ed rozpo\u010dtu.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/searchengineland.com\/google-introduces-total-campaign-budgets-for-search-467573\"> Search Engine Land<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Konec star\u00e9ho Shopping API: kdo nep\u0159ejde, riskuje v\u00fdpadky reklam<\/strong><\/h3>\n\n\n\n<p>Google ukon\u010duje podporu Content API a nut\u00ed inzerenty p\u0159ej\u00edt na Merchant API, jinak hroz\u00ed \u00fapln\u00e9 zastaven\u00ed zobrazov\u00e1n\u00ed reklam v N\u00e1kupech i Performance Max. Nejv\u011bt\u0161\u00ed riziko p\u0159edstavuj\u00ed feedov\u00e9 \u0161t\u00edtky, kter\u00e9 se p\u0159i migraci nep\u0159en\u00e1\u0161ej\u00ed automaticky a mohou zp\u016fsobit tich\u00fd rozpad kampan\u00ed. Term\u00edny jsou pevn\u00e9 a bl\u00ed\u017e\u00ed se, tak\u017ee je pot\u0159eba migraci vy\u0159e\u0161it v\u010das a zkontrolovat nastaven\u00ed feed\u016f i kampan\u00ed.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/searchengineland.com\/google-shopping-api-cutoff-looms-putting-ad-delivery-at-risk-467714\"> Search Engine Land<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Experiment\u00e1ln\u00ed centrum: jedno m\u00edsto pro v\u0161echny testy v Google Ads<\/strong><\/h3>\n\n\n\n<p>Google spou\u0161t\u00ed nov\u00e9 Experiment\u00e1ln\u00ed centrum, kter\u00e9 sjednocuje A\/B testy, experimenty s nab\u00eddkami, c\u00edlen\u00edm a kreativitou i studie n\u00e1r\u016fstu do jednoho p\u0159ehledn\u00e9ho rozhran\u00ed. D\u00edky tomu je testov\u00e1n\u00ed rychlej\u0161\u00ed, p\u0159ehledn\u011bj\u0161\u00ed a umo\u017e\u0148uje market\u00e9r\u016fm l\u00e9pe ov\u011b\u0159ovat dopad zm\u011bn v dob\u011b, kdy automatizace rozhoduje o v\u011bt\u0161in\u011b aukc\u00ed. Jde o dal\u0161\u00ed krok k tomu, aby experimentov\u00e1n\u00ed bylo b\u011b\u017enou sou\u010d\u00e1st\u00ed optimalizace.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/searchengineland.com\/google-ads-debuts-centralized-experiment-center-467941\"> Search Engine Land<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PMax zrychluje pr\u00e1ci: n\u00e1hledy reklam na jedno kliknut\u00ed<\/strong><\/h3>\n\n\n\n<p>Performance Max dost\u00e1v\u00e1 praktick\u00e9 vylep\u0161en\u00ed \u2014 okam\u017eit\u00e9 n\u00e1hledy reklam p\u0159\u00edmo v tabulce podklad\u016f. Sta\u010d\u00ed kliknout na obr\u00e1zek nebo video a hned je vid\u011bt, jak bude reklama vypadat v r\u016fzn\u00fdch um\u00edst\u011bn\u00edch. Zjednodu\u0161uje to kontrolu kreativy a \u0161et\u0159\u00ed \u010das hlavn\u011b t\u00fdm\u016fm, kter\u00e9 pracuj\u00ed s velk\u00fdm mno\u017estv\u00edm asset\u016f. Nejde o zm\u011bnu strategie, ale o v\u00edtan\u00e9 zp\u0159\u00edjemn\u011bn\u00ed ka\u017edodenn\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/searchengineland.com\/google-adds-one-click-ad-previews-to-pmax-468077\"> Search Engine Land<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcf1 Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI v hlavn\u00ed roli: Meta odhaluje, jak um\u011bl\u00e1 inteligence raketov\u011b zvy\u0161uje dosahy<\/strong><\/h3>\n\n\n\n<p>Meta v lednu 2026 zve\u0159ejnila data, kter\u00e1 potvrzuj\u00ed z\u00e1sadn\u00ed vliv um\u011bl\u00e9 inteligence na v\u00fdkon jej\u00edch platforem. D\u00edky pokro\u010dil\u00fdm doporu\u010dovac\u00edm algoritm\u016fm do\u0161lo na Facebooku k 7% n\u00e1r\u016fstu zobrazen\u00ed organick\u00fdch p\u0159\u00edsp\u011bvk\u016f a vide\u00ed, zat\u00edmco na Instagramu se pod\u00edl doporu\u010dovan\u00e9ho origin\u00e1ln\u00edho obsahu zv\u00fd\u0161il na 75 %. AI nepom\u00e1h\u00e1 jen u\u017eivatel\u016fm k relevantn\u011bj\u0161\u00edmu obsahu, ale p\u0159in\u00e1\u0161\u00ed i obrovsk\u00e9 zisky v reklamn\u00edm sektoru. N\u00e1stroje pro generov\u00e1n\u00ed videa v kampan\u00edch u\u017e dos\u00e1hly obratu 10 miliard dolar\u016f. Pro market\u00e9ry je kl\u00ed\u010dovou zpr\u00e1vou, \u017ee investice do AI se Met\u011b vypl\u00e1cej\u00ed v podob\u011b vy\u0161\u0161\u00edho \u010dasu str\u00e1ven\u00e9ho v aplikac\u00edch (v\u010detn\u011b Threads) a lep\u0161\u00edch konverzn\u00edch pom\u011br\u016f u reklam.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-outlines-ai-powered-system-improvements\/810886\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tvrd\u00fd dopad regulac\u00ed: Meta v reakci na australsk\u00e9 z\u00e1kony masivn\u011b blokuje teenagery<\/strong><\/h3>\n\n\n\n<p>Spole\u010dnost Meta v lednu 2026 ozn\u00e1mila, \u017ee v r\u00e1mci zp\u0159\u00edsn\u011bn\u00fdch bezpe\u010dnostn\u00edch opat\u0159en\u00ed odstranila v Austr\u00e1lii v\u00edce ne\u017e 540 000 \u00fa\u010dt\u016f pat\u0159\u00edc\u00edch u\u017eivatel\u016fm mlad\u0161\u00edm 13 let (a v n\u011bkter\u00fdch p\u0159\u00edpadech pod hranic\u00ed 16 let dle nov\u00fdch regulac\u00ed). Tento masivn\u00ed krok je p\u0159\u00edmou reakc\u00ed na rostouc\u00ed tlak australsk\u00e9 vl\u00e1dy a novou legislativu, kter\u00e1 soci\u00e1ln\u00edm s\u00edt\u00edm ukl\u00e1d\u00e1 povinnost l\u00e9pe ov\u011b\u0159ovat v\u011bk a chr\u00e1nit d\u011bti p\u0159ed potenci\u00e1ln\u011b \u0161kodliv\u00fdm obsahem. Meta k identifikaci t\u011bchto profil\u016f vyu\u017e\u00edv\u00e1 pokro\u010dil\u00e9 n\u00e1stroje um\u011bl\u00e9 inteligence, kter\u00e9 analyzuj\u00ed vzorce chov\u00e1n\u00ed u\u017eivatel\u016f. D\u00e1v\u00e1 t\u00edm jasn\u00fd sign\u00e1l, \u017ee ochrana soukrom\u00ed a dodr\u017eov\u00e1n\u00ed v\u011bkov\u00fdch hranic budou v roce 2026 naprostou prioritou i v dal\u0161\u00edch regionech.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-says-its-removed-540k-teen-accounts-in-australia\/809403\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta v rekordn\u00ed form\u011b: miliardy u\u017eivatel\u016f a rostouc\u00ed zisky uzav\u0159ely rok 2025<\/strong><\/h3>\n\n\n\n<p>Hospod\u00e1\u0159sk\u00e9 v\u00fdsledky spole\u010dnosti Meta za \u010dtvrt\u00e9 \u010dtvrtlet\u00ed roku 2025 potvrzuj\u00ed jej\u00ed pokra\u010duj\u00edc\u00ed dominanci, kdy po\u010det denn\u011b aktivn\u00edch u\u017eivatel\u016f nap\u0159\u00ed\u010d aplikacemi (Facebook, Instagram, WhatsApp, Threads) vzrostl na rekordn\u00edch 3,58 miliardy. Tr\u017eby za posledn\u00ed kvart\u00e1l dos\u00e1hly t\u00e9m\u011b\u0159 60 miliard dolar\u016f. K tomu p\u0159isp\u011bl nejen siln\u00fd z\u00e1jem inzerent\u016f b\u011bhem sv\u00e1tk\u016f, ale tak\u00e9 rostouc\u00ed p\u0159\u00edjmy z p\u0159edplatn\u00e9ho Meta Verified a prodeje AI br\u00fdl\u00ed. P\u0159esto\u017ee divize Reality Labs zam\u011b\u0159en\u00e1 na metaverse st\u00e1le vykazuje ztr\u00e1tu, stabiln\u00ed ziskovost hlavn\u00edho byznysu umo\u017e\u0148uje Marku Zuckerbergovi masivn\u011b investovat do budoucnosti v podob\u011b obecn\u00e9 um\u011bl\u00e9 inteligence (AGI) a p\u0159\u00ed\u0161t\u00ed generace digit\u00e1ln\u00edho propojen\u00ed. To z Mety \u010din\u00ed kl\u00ed\u010dov\u00e9ho hr\u00e1\u010de, kter\u00e9ho se vyplat\u00ed sledovat i v roce 2026.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-posts-increases-in-users-and-revenue-in-q4\/810801\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159esn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv: Meta vylep\u0161uje doporu\u010dov\u00e1n\u00ed Reels pomoc\u00ed p\u0159\u00edm\u00e9 zp\u011btn\u00e9 vazby<\/strong><\/h3>\n\n\n\n<p>Meta v polovin\u011b ledna 2026 p\u0159edstavila nov\u00fd syst\u00e9m pro vylep\u0161ov\u00e1n\u00ed doporu\u010dov\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed Reels. Ten u\u017e nespol\u00e9h\u00e1 pouze na pasivn\u00ed sign\u00e1ly, jako jsou lajky \u010di d\u00e9lka sledov\u00e1n\u00ed, ale vyu\u017e\u00edv\u00e1 rozs\u00e1hl\u00e9 pr\u016fzkumy p\u0159\u00edmo mezi u\u017eivateli. D\u00edky implementaci re\u00e1ln\u00e9 zp\u011btn\u00e9 vazby do strojov\u00e9ho u\u010den\u00ed se Met\u011b poda\u0159ilo zv\u00fd\u0161it shodu doporu\u010dovan\u00e9ho obsahu se skute\u010dn\u00fdmi z\u00e1jmy u\u017eivatel\u016f ze 48 % na v\u00edce ne\u017e 70 %. Tento posun m\u00e1 za c\u00edl vytvo\u0159it personalizovan\u011bj\u0161\u00ed z\u00e1\u017eitek, kter\u00fd motivuje k opakovan\u00fdm n\u00e1v\u0161t\u011bv\u00e1m platformy, a z\u00e1rove\u0148 pom\u00e1h\u00e1 tv\u016frc\u016fm, aby se jejich videa dostala k relevantn\u011bj\u0161\u00edmu a anga\u017eovan\u011bj\u0161\u00edmu publiku. P\u0159esto\u017ee Meta st\u00e1le \u010del\u00ed konkurenci ze strany TikToku, tyto inovace v roce 2026 jasn\u011b ukazuj\u00ed jej\u00ed snahu o maxim\u00e1ln\u00ed preciznost v doru\u010dov\u00e1n\u00ed obsahu na m\u00edru.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/metas-outlines-how-its-improved-its-reels-recommendations\/809804\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revoluce v reklam\u011b na TikToku: AI nov\u011b vy\u0159e\u0161\u00ed c\u00edlen\u00ed i kreativu za v\u00e1s<\/strong><\/h3>\n\n\n\n<p>TikTok v lednu 2026 vydal komplexn\u00edho pr\u016fvodce sv\u00fdmi AI n\u00e1stroji pro reklamy, v \u010dele s automatizovan\u00fdm \u0159e\u0161en\u00edm Smart+. Tento syst\u00e9m vyu\u017e\u00edv\u00e1 pokro\u010dil\u00e9 strojov\u00e9 u\u010den\u00ed k tomu, aby za inzerenty p\u0159evzal nejn\u00e1ro\u010dn\u011bj\u0161\u00ed \u00fakoly. Od v\u00fdb\u011bru spr\u00e1vn\u00e9ho publika a\u017e po optimalizaci kreativn\u00edch prvk\u016f v re\u00e1ln\u00e9m \u010dase. Podle TikToku vedou tyto AI kampan\u011b k v\u00fdrazn\u011b vy\u0161\u0161\u00ed efektivit\u011b a ni\u017e\u0161\u00edm n\u00e1klad\u016fm na akvizici, proto\u017ee algoritmus dok\u00e1\u017ee bleskov\u011b identifikovat nejv\u00fdkonn\u011bj\u0161\u00ed kombinace obsahu. Pro zna\u010dky to v roce 2026 znamen\u00e1 z\u00e1sadn\u00ed zjednodu\u0161en\u00ed spr\u00e1vy reklam, kde se role market\u00e9ra posouv\u00e1 od technick\u00e9ho nastavov\u00e1n\u00ed sp\u00ed\u0161e ke strategick\u00e9mu pl\u00e1nov\u00e1n\u00ed a dod\u00e1v\u00e1n\u00ed kvalitn\u00edch vstupn\u00edch dat pro um\u011blou inteligenci.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-publishes-new-guide-to-its-ai-powered-campaigns\/810439\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok v roce 2026: zapome\u0148te na dokonalost, letos vyhr\u00e1v\u00e1 syrovost a emoce<\/strong><\/h3>\n\n\n\n<p>TikTok v lednu 2026 zve\u0159ejnil svou v\u00fdro\u010dn\u00ed zpr\u00e1vu \u201eTikTok Next&#8220;, ve kter\u00e9 definuje t\u0159i hlavn\u00ed pil\u00ed\u0159e \u00fasp\u011bchu pro nadch\u00e1zej\u00edc\u00ed sez\u00f3nu. Prvn\u00edm trendem je d\u016fraz na naprostou p\u0159irozenost, tedy odklon od vyum\u011blkovan\u00e9 dokonalosti sm\u011brem k autentick\u00e9mu a z\u00e1kulisn\u00edmu obsahu, na kter\u00fd u\u017eivatel\u00e9 sly\u0161\u00ed nejv\u00edce. Druh\u00fd pil\u00ed\u0159 s\u00e1z\u00ed na hlub\u0161\u00ed propojov\u00e1n\u00ed se specifick\u00fdmi z\u00e1jmov\u00fdmi skupinami. Zna\u010dky z\u00edsk\u00e1vaj\u00ed body t\u00edm, \u017ee dok\u00e1\u017eou oslovit konkr\u00e9tn\u00ed komunity s velmi vyhran\u011bn\u00fdmi kon\u00ed\u010dky. T\u0159et\u00edm pil\u00ed\u0159em je pak \u201eemo\u010dn\u00ed n\u00e1vratnost&#8220;, tedy schopnost zna\u010dky budovat si se z\u00e1kazn\u00edky hlub\u0161\u00ed vztah skrze sd\u00edlen\u00e9 hodnoty. Pro market\u00e9ry je tento report jasn\u00fdm sign\u00e1lem, \u017ee v roce 2026 bude \u00fasp\u011bch slavit up\u0159\u00edmn\u00e1 komunikace nam\u00edsto tradi\u010dn\u00ed, nabl\u00fdskan\u00e9 reklamy.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-shares-2026-trend-predictions-for-marketers\/809651\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok v USA st\u00e1le nem\u00e1 vyhr\u00e1no: novou dohodu prov\u011b\u0159\u00ed kontroln\u00ed v\u00fdbor Kongresu<\/strong><\/h3>\n\n\n\n<p>I po uzav\u0159en\u00ed dohody o vytvo\u0159en\u00ed americk\u00e9 entity \u201eTikTok USA&#8220; z\u016fst\u00e1v\u00e1 budoucnost platformy v USA nejist\u00e1. Americk\u00fd kontroln\u00ed v\u00fdbor pro \u010c\u00ednu toti\u017e ohl\u00e1sil d\u016fkladn\u00e9 prov\u011b\u0159en\u00ed transakce, aby zjistil, zda nov\u00e9 vlastnick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed skute\u010dn\u011b eliminuje vliv mate\u0159sk\u00e9 ByteDance. Z\u00e1konod\u00e1rc\u016fm vad\u00ed zejm\u00e9na fakt, \u017ee si nov\u00e1 spole\u010dnost pl\u00e1nuje nad\u00e1le licencovat p\u016fvodn\u00ed algoritmus. Pro inzerenty i tv\u016frce to znamen\u00e1, \u017ee politick\u00e9 nap\u011bt\u00ed kolem aplikace nezmiz\u00ed ani v roce 2026 a na definitivn\u00ed rozuzlen\u00ed si budeme muset je\u0161t\u011b po\u010dkat.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktoks-us-deal-will-be-reviewed-by-oversight-committee\/810529\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>X rad\u00ed, jak na v\u00fdkon: platforma zve\u0159ejnila pr\u016fvodce pro efektivn\u00ed prodej v aplikaci<\/strong><\/h3>\n\n\n\n<p>Platforma X (d\u0159\u00edve Twitter) v lednu 2026 vydala nov\u00e9ho pr\u016fvodce zam\u011b\u0159en\u00e9ho na maximalizaci v\u00fdkonu reklamn\u00edch kampan\u00ed. Konkr\u00e9tn\u011b pro prodej produkt\u016f a instalace aplikac\u00ed. X v n\u011bm klade d\u016fraz na vyu\u017eit\u00ed pokro\u010dil\u00e9ho strojov\u00e9ho u\u010den\u00ed, kter\u00e9 nyn\u00ed l\u00e9pe predikuje chov\u00e1n\u00ed u\u017eivatel\u016f. Doporu\u010duje inzerent\u016fm s\u00e1zet na jednoduch\u00e9, vertik\u00e1ln\u00ed video-form\u00e1ty a jasn\u00e9 v\u00fdzvy k akci. Kl\u00ed\u010dem k \u00fasp\u011bchu v roce 2026 m\u00e1 b\u00fdt p\u0159edev\u0161\u00edm trp\u011blivost p\u0159i f\u00e1zi u\u010den\u00ed algoritmu a precizn\u00ed nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed. To m\u00e1 zna\u010dk\u00e1m zajistit stabiln\u011bj\u0161\u00ed v\u00fdsledky i v dynamick\u00e9m prost\u0159ed\u00ed t\u00e9to s\u00edt\u011b. Pro market\u00e9ry je to jasn\u00fd sign\u00e1l, \u017ee se X sna\u017e\u00ed upevnit svou pozici jako relevantn\u00ed v\u00fdkonnostn\u00ed kan\u00e1l, kter\u00fd dok\u00e1\u017ee konkurovat zaveden\u00fdm platform\u00e1m od Mety \u010di Googlu.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-provides-ad-campaign-tips-app-sales\/809539\/\"> Social Media Today<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn poko\u0159il hranici 1,3 miliardy \u010dlen\u016f: p\u0159\u00edjmy z reklamy i nad\u00e1le rostou<\/strong><\/h3>\n\n\n\n<p>LinkedIn vstoupil do roku 2026 ve vynikaj\u00edc\u00ed kondici, kdy\u017e jeho \u010dlensk\u00e1 z\u00e1kladna dos\u00e1hla miln\u00edku 1,3 miliardy registrovan\u00fdch u\u017eivatel\u016f. Finan\u010dn\u00ed v\u00fdsledky za posledn\u00ed \u010dtvrtlet\u00ed roku 2025 ukazuj\u00ed, \u017ee platforma poprv\u00e9 p\u0159ekonala hranici 5 miliard dolar\u016f v kvart\u00e1ln\u00edch tr\u017eb\u00e1ch. A to zejm\u00e9na d\u00edky siln\u00e9mu z\u00e1jmu o video reklamy, kter\u00e9 zaznamenaly 30% n\u00e1r\u016fst. I kdy\u017e po\u010det skute\u010dn\u011b aktivn\u00edch u\u017eivatel\u016f z\u016fst\u00e1v\u00e1 ni\u017e\u0161\u00ed ne\u017e celkov\u00fd po\u010det registrovan\u00fdch profil\u016f, LinkedIn nad\u00e1le upev\u0148uje svou pozici jako nejd\u016fle\u017eit\u011bj\u0161\u00ed prostor pro budov\u00e1n\u00ed odborn\u00e9 autority (thought leadership) a c\u00edlen\u00fd B2B marketing. Pro zna\u010dky v roce 2026 p\u0159edstavuje LinkedIn stabiln\u00ed a vysoce profitabiln\u00ed prost\u0159ed\u00ed, kter\u00e9 t\u011b\u017e\u00ed z rostouc\u00edho zapojen\u00ed u\u017eivatel\u016f i roz\u0161i\u0159ov\u00e1n\u00ed obsahu v podob\u011b vide\u00ed a expertn\u00edch p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-continues-to-add-users-revenue\/810894\/\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\udd16 Novinky ze sv\u011bta AI<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201eKr\u00e1de\u017e nen\u00ed inovace&#8220;: 800 um\u011blc\u016f se bou\u0159\u00ed proti tr\u00e9ninku AI na jejich d\u00edlech<\/strong><\/h3>\n\n\n\n<p>Hollywoodsk\u00e9 hv\u011bzdy a um\u011blci po cel\u00e9m sv\u011bt\u011b maj\u00ed dost toho, jak se jejich pr\u00e1ce rozpou\u0161t\u00ed v tr\u00e9novac\u00edch datech jazykov\u00fdch model\u016f. V otev\u0159en\u00e9m dopise z 22. ledna podepsan\u00e9m v r\u00e1mci kampan\u011b \u201eStealing Isn&#8217;t Innovation&#8220; se p\u0159es 800 tv\u016frc\u016f \u2014 v\u010detn\u011b Scarlett Johansson, Cate Blanchett, Paula McCartneyho, kapely R.E.M. nebo tv\u016frce Breaking Bad Vince Gilligana \u2014 obrac\u00ed p\u0159\u00edmo na B\u00edl\u00fd d\u016fm s po\u017eadavkem, aby technologick\u00e9 firmy p\u0159estaly jejich knihy, filmy a hudbu zpracov\u00e1vat bez svolen\u00ed a f\u00e9rov\u00e9 kompenzace. Dopis p\u0159ipom\u00edn\u00e1, \u017ee americk\u00fd kreativn\u00ed pr\u016fmysl zam\u011bstn\u00e1v\u00e1 p\u0159es 2,3 milionu lid\u00ed a generuje mzdy za v\u00edce ne\u017e 229 miliard dolar\u016f ro\u010dn\u011b. Technologick\u00e9 firmy se br\u00e1n\u00ed argumentem \u201efair use&#8220;, ale um\u011blci to vid\u00ed jinak: nen\u00ed to v\u00fdzkum, je to masov\u00e1 t\u011b\u017eba kreativn\u00ed pr\u00e1ce pro komer\u010dn\u00ed \u00fa\u010dely. Kauza kolem hlasov\u00e9ho asistenta OpenAI, kter\u00fd podez\u0159ele p\u0159ipom\u00ednal hlas Johansson, se tu nesla jako exempl\u00e1rn\u00ed varov\u00e1n\u00ed. Nap\u011bt\u00ed mezi tv\u016frci a AI firmami nepolevuje a rok 2026 z\u0159ejm\u011b p\u0159inese dal\u0161\u00ed vlnu soudn\u00edch spor\u016f.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.euronews.com\/next\/2026\/01\/22\/scarlett-johansson-cate-blanchett-among-800-artists-calling-ai-training-theft\"> Euronews<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Britsk\u00fd think-tank navrhuje \u201enutri\u010dn\u00ed \u0161t\u00edtky&#8220; pro AI-generovan\u00e9 zpr\u00e1vy<\/strong><\/h3>\n\n\n\n<p>Kdo vlastn\u011b p\u00ed\u0161e zpr\u00e1vy, kter\u00e9 v\u00e1m serv\u00edruje ChatGPT? A pro\u010d zrovna tyhle? Britsk\u00fd Institut pro v\u00fdzkum ve\u0159ejn\u00e9 politiky (IPPR) se to pokusil rozkl\u00ed\u010dovat \u2014 a v\u00fdsledky k 30. lednu jsou dost v\u00fdmluvn\u00e9. Analytici pro\u0161li odpov\u011bdi \u010dty\u0159 velk\u00fdch AI n\u00e1stroj\u016f (ChatGPT, Google Gemini, Perplexity a Google AI Overviews) na 100 novin\u00e1\u0159sk\u00fdch dotaz\u016f a zmapovali p\u0159es 2 500 citovan\u00fdch odkaz\u016f. ChatGPT p\u0159i tom ve 58 % odpov\u011bd\u00ed \u010derpal z Guardianu, zat\u00edmco BBC \u2014 nejsledovan\u011bj\u0161\u00ed a nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed m\u00e9dium v Brit\u00e1nii \u2014 se v jeho v\u00fdstupech neobjevovala v\u016fbec. D\u016fvod? BBC aktivn\u011b blokuje p\u0159\u00edstup AI crawler\u016fm. Co\u017e je sice jej\u00ed pr\u00e1vo, ale u\u017eivatel se o tom nedozv\u00ed ani slovo. IPPR proto navrhuje troj\u00ed \u0159e\u0161en\u00ed: povinn\u00e9 \u201enutri\u010dn\u00ed \u0161t\u00edtky&#8220; u AI odpov\u011bd\u00ed (odkud informace poch\u00e1z\u00ed, z jak\u00fdch zdroj\u016f a jak byly vybr\u00e1ny), kolektivn\u00ed licen\u010dn\u00ed syst\u00e9m pro vydavatele a ve\u0159ejnou podporu nez\u00e1visl\u00e9 \u017eurnalistiky v \u00e9\u0159e um\u011bl\u00e9 inteligence. P\u0159edstava je jednoduch\u00e1 \u2014 stejn\u011b jako u jogurtu chcete v\u011bd\u011bt, kolik je v n\u011bm cukru, m\u011bli byste u AI zpr\u00e1vy v\u011bd\u011bt, kolik je v n\u00ed Guardianu a kolik vlastn\u011b \u010dehokoliv jin\u00e9ho.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.ippr.org\/media-office\/revealed-chatgpt-draws-more-on-gb-news-al-jazeera-and-marie-claire-than-the-bbc-ippr-analysis-shows\"> IPPR<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Francouzsk\u00e1 policie vtrhla do kancel\u00e1\u0159\u00ed X: Grok m\u00e1 probl\u00e9m celoevropsk\u00e9ho kalibru<\/strong><\/h3>\n\n\n\n<p>Tohle u\u017e nen\u00ed regulatorn\u00ed \u0161\u0165ouchnut\u00ed \u2014 tohle je razie. 3. \u00fanora vtrhla kybernetick\u00e1 jednotka pa\u0159\u00ed\u017esk\u00e9 prokuratury v doprovodu Europolu do pa\u0159\u00ed\u017esk\u00fdch kancel\u00e1\u0159\u00ed platformy X. Vy\u0161et\u0159ov\u00e1n\u00ed, kter\u00e9 p\u016fvodn\u011b odstartovalo v lednu 2025 kv\u016fli podez\u0159en\u00ed z manipulace algoritm\u016f, se b\u011bhem roku rozrostlo do sedmi trestn\u011bpr\u00e1vn\u00edch oblast\u00ed, a to hlavn\u011b d\u00edky chatbotu Grok. Tomu se poda\u0159ilo generovat sexu\u00e1ln\u011b explicitn\u00ed deepfaky (v\u010detn\u011b materi\u00e1lu zobrazuj\u00edc\u00edho nezletil\u00e9), publikovat p\u0159\u00edsp\u011bvky pop\u00edraj\u00edc\u00ed holocaust a obch\u00e1zet pokusy o omezen\u00ed. Prokuratura p\u0159edvolala Elona Muska i b\u00fdvalou CEO Lindu Yaccarino k dobrovoln\u00e9mu v\u00fdslechu na 20. dubna do Pa\u0159\u00ed\u017ee \u2014 zam\u011bstnanci X maj\u00ed vypov\u00eddat jako sv\u011bdci do konce dubna. Evropsk\u00e1 komise mezit\u00edm koncem ledna zah\u00e1jila vlastn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed Groku podle Aktu o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) a britsk\u00fd regul\u00e1tor Ofcom se p\u0159idal vlastn\u00ed sondou. X ozna\u010duje celou akci za politicky motivovanou a ve\u0161ker\u00e1 obvin\u011bn\u00ed odm\u00edt\u00e1. A\u0165 u\u017e je to jak chce, jde o prvn\u00ed p\u0159\u00edpad, kdy evropsk\u00e9 trestn\u011bpr\u00e1vn\u00ed org\u00e1ny vtrhly p\u0159\u00edmo do s\u00eddla velk\u00e9 technologick\u00e9 firmy kv\u016fli obsahu generovan\u00e9mu um\u011blou inteligenc\u00ed. To je precedent, kter\u00fd si zapamatujeme.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.france24.com\/en\/france\/20260203-paris-prosecutor-s-cybercrime-unit-raids-x-s-french-office\"> France 24<\/a>,<a href=\"https:\/\/www.aljazeera.com\/news\/2026\/2\/3\/french-authorities-raid-x-offices-summon-musk-in-cybercrime-probe\"> Al Jazeera<\/a>,<a href=\"https:\/\/www.pbs.org\/newshour\/world\/paris-prosecutors-raid-x-offices-as-part-of-investigation-over-child-abuse-images-deepfakes\"> PBS<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Postapo Praha: \u010desk\u00fd grafik ukazuje Prahu po konci sv\u011bta d\u00edky AI<\/strong><\/h3>\n\n\n\n<p>A te\u010f n\u011bco z domova \u2014 a trochu mraziv\u00e9ho. Grafick\u00fd design\u00e9r V\u00e1clav Krej\u010d\u00ed rozh\u00fdbal na p\u0159elomu roku soci\u00e1ln\u00ed s\u00edt\u011b projektem Postapo Praha: s\u00e9ri\u00ed AI-generovan\u00fdch vide\u00ed, ve kter\u00fdch se zn\u00e1m\u00e1 pra\u017esk\u00e1 m\u00edsta m\u011bn\u00ed v postapokalyptick\u00e9 kulisy. Vysklen\u00e1 okna panel\u00e1k\u016f na H\u00e1j\u00edch, b\u0159e\u010d\u0165an na eskal\u00e1torech Chodova, tich\u00e9 ruiny And\u011bla. Krej\u010d\u00ed postupuje tak, \u017ee si lokalitu nafot\u00ed, pomoc\u00ed jedn\u00e9 AI stylizuje fotky do postapokalyptick\u00e9 podoby a dal\u0161\u00ed AI je rozpohybuje do kr\u00e1tk\u00e9ho videa. O tom, kter\u00e9 m\u00edsto p\u0159ijde na \u0159adu, hlasuj\u00ed fanou\u0161ci. Projekt vznikl vlastn\u011b omylem \u2014 prvn\u00ed obr\u00e1zek Krej\u010d\u00ed vyrobil jako prank kolegovi, kter\u00e9mu \u201evyhodil kancel\u00e1\u0159 do vzduchu&#8220;. V\u00fdsledek byl tak realistick\u00fd, \u017ee kolega na chv\u00edli uv\u011b\u0159il \u2014 a s\u00e9rie se rozjela naplno. Hotov\u00fdch je \u0161est hlavn\u00edch d\u00edl\u016f a dal\u0161\u00ed p\u0159ib\u00fdvaj\u00ed. Pro market\u00e9ry je to zaj\u00edmav\u00e1 uk\u00e1zka toho, jak rychle dok\u00e1\u017ee AI vizu\u00e1ln\u00ed obsah zaujmout publikum \u2014 a jak tenk\u00e1 je hranice mezi dokumentem a fikc\u00ed, kdy\u017e do hry vstoup\u00ed generativn\u00ed video.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.kvety.cz\/zajimavosti\/postapo-praha-ai-apokalypsa-katastrofa-grafik-vaclav-krejci\/\"> Kv\u011bty.cz<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI \u00fatoky jako hlavn\u00ed kybernetick\u00e1 hrozba roku 2026<\/strong><\/h3>\n\n\n\n<p>Jestli si mysl\u00edte, \u017ee phishingov\u00fd e-mail od nigerijsk\u00e9ho prince byl vrchol internetov\u00e9ho podsv\u011bt\u00ed, m\u00e1me \u0161patn\u00e9 zpr\u00e1vy. Podle zpr\u00e1vy Moody&#8217;s pro rok 2026 se do hlavn\u00ed role dost\u00e1vaj\u00ed AI-\u0159\u00edzen\u00e9 kybernetick\u00e9 \u00fatoky. Adaptivn\u00ed malware, kter\u00fd se p\u0159izp\u016fsobuje obran\u011b v re\u00e1ln\u00e9m \u010dase, autonomn\u00ed AI agenti schopn\u00ed prov\u00e1d\u011bt cel\u00fd \u00fato\u010dn\u00fd cyklus od pr\u016fzkumu a\u017e po exfiltraci dat, a deepfakov\u00e9 podvody na \u00farovni, kde gener\u00e1ln\u00ed \u0159editel na videohovoru nemus\u00ed b\u00fdt gener\u00e1ln\u00ed \u0159editel. Podle studie firmy Trellix pova\u017euje t\u00e9m\u011b\u0159 90 % bezpe\u010dnostn\u00edch \u0159editel\u016f (CISO) AI-\u0159\u00edzen\u00e9 \u00fatoky za hlavn\u00ed hrozbu leto\u0161n\u00edho roku. V\u00fdzkum firmy Hadrian zase ukazuje druhou stranu mince. Bezpe\u010dnostn\u00ed t\u00fdmy se top\u00ed ve fale\u0161n\u00fdch popla\u0161\u00edch (99,5 % v\u0161ech bezpe\u010dnostn\u00edch n\u00e1lez\u016f jsou false positives), tak\u017ee skute\u010dn\u00e9 hrozby proklouznou sn\u00e1z ne\u017e kdy d\u0159\u00edv. Firma Experian ve sv\u00e9m v\u00fdhledu varuje i p\u0159ed kandid\u00e1ty na pracovn\u00ed pozice, kte\u0159\u00ed ve skute\u010dnosti neexistuj\u00ed. Jejich \u017eivotopisy i videopohovory toti\u017e generuje AI. \u00c9ra, kdy sta\u010dilo \u0161kolit zam\u011bstnance, aby neklikali na podez\u0159el\u00e9 p\u0159\u00edlohy, je nen\u00e1vratn\u011b pry\u010d.<\/p>\n\n\n\n<p>Zdroj:<a href=\"https:\/\/www.cybersecuritydive.com\/news\/moodys-cyber-outlook-forecast-2026\/809101\/\"> Cybersecurity Dive<\/a>,<a href=\"https:\/\/www.experianplc.com\/newsroom\/press-releases\/2025\/ai-takes-center-stage-as-the-major-threat-to-cybersecurity-in-20\"> Experian<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfaf Z\u00e1v\u011brem: co si z ledna odn\u00e9st?<\/strong><\/h2>\n\n\n\n<p>Leden 2026 potvrdil jednu v\u011bc naprosto jednozna\u010dn\u011b \u2014 um\u011bl\u00e1 inteligence u\u017e nen\u00ed budoucnost, je to p\u0159\u00edtomnost, kter\u00e1 formuje pravidla hry ve v\u0161ech discipl\u00edn\u00e1ch online marketingu. Meta d\u00edky AI l\u00e1me rekordy v dosaz\u00edch i tr\u017eb\u00e1ch. Google p\u0159enech\u00e1v\u00e1 algoritm\u016fm st\u00e1le v\u011bt\u0161\u00ed d\u00edl rozhodov\u00e1n\u00ed o rozpo\u010dtech a aukc\u00edch. TikTok pos\u00edl\u00e1 AI do prvn\u00ed linie tvorby reklam. A SEO sv\u011bt stoj\u00ed p\u0159ed strategick\u00fdm rozcest\u00edm, kde blokov\u00e1n\u00ed AI bot\u016f m\u016f\u017ee znamenat ochranu obsahu, ale z\u00e1rove\u0148 ztr\u00e1tu viditelnosti v nov\u011b se rod\u00edc\u00edm kan\u00e1lu generativn\u00edho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Pro market\u00e9ry z toho plyne jasn\u00e9 poselstv\u00ed: kdo se nau\u010d\u00ed s AI spolupracovat \u2014 a\u0165 u\u017e v kampan\u00edch, v tvorb\u011b obsahu, nebo v anal\u00fdze dat \u2014 bude m\u00edt v roce 2026 v\u00fdraznou konkuren\u010dn\u00ed v\u00fdhodu. A kdo bude \u010dekat, a\u017e se \u201eto n\u011bjak vy\u0159e\u0161\u00ed samo&#8220;? Ten si v b\u0159eznu p\u0159e\u010dte tenhle \u010dl\u00e1nek znovu a bude si \u0159\u00edkat, \u017ee m\u011bl za\u010d\u00edt d\u0159\u00edv.<\/p>\n\n\n\n<p>Tak\u017ee nez\u016fst\u00e1vejte pozadu \u2014 a pokud v\u00e1s cokoliv z dne\u0161n\u00edho p\u0159ehledu zaujalo, je nejvy\u0161\u0161\u00ed \u010das to p\u0159etavit v akci. \u00danor u\u017e n\u00e1m b\u011b\u017e\u00ed a s n\u00edm p\u0159ijdou dal\u0161\u00ed zm\u011bny. Proto\u017ee jedin\u00e1 konstanta v online marketingu je \u2014 jak jinak \u2014 zm\u011bna samotn\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tradi\u010dn\u00ed m\u011bs\u00ed\u010dn\u00ed novinky ze sv\u011bta online marketingu.<br \/>\nN\u011bkolik dal\u0161\u00edch revoluc\u00ed a p\u0159epsan\u00fdch pravidel.<br \/>\nAktuality od Mety, Googlu i TikToku&#8230;<br \/>\n&#8230;a postapokalyptick\u00e1 Praha jako bonus \ud83d\ude09<\/p>\n","protected":false},"author":4,"featured_media":4589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,7,24,26,27],"tags":[21,34,30,61],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-marketing","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","tag-ai","tag-google","tag-meta","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z onlajnu - leden 2026 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-leden-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu - leden 2026 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Tradi\u010dn\u00ed m\u011bs\u00ed\u010dn\u00ed novinky ze sv\u011bta online marketingu. N\u011bkolik dal\u0161\u00edch revoluc\u00ed a p\u0159epsan\u00fdch pravidel. 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