{"id":4582,"date":"2026-01-07T00:03:08","date_gmt":"2026-01-06T23:03:08","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4582"},"modified":"2026-01-07T00:06:01","modified_gmt":"2026-01-06T23:06:01","slug":"novinky-z-onlajnu-prosinec-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prosinec-2025\/","title":{"rendered":"Novinky z onlajnu – prosinec 2025"},"content":{"rendered":"\n

AI \u0161lape na plyn, Meta sah\u00e1 do pen\u011b\u017eenky a Google kone\u010dn\u011b poodhaluje rou\u0161ku PMax<\/strong><\/h2><\/div>\n\n\n\n

Zat\u00edmco jste se cpali v\u00e1no\u010dn\u00edm cukrov\u00edm a slibovali si, \u017ee od ledna za\u010dnete kone\u010dn\u011b b\u011bhat, technologi\u010dt\u00ed giganti rozhodn\u011b neleno\u0161ili. Google se rozhodl b\u00fdt transparentn\u011bj\u0161\u00ed (ano, \u010dtete spr\u00e1vn\u011b), Meta zva\u017euje, \u017ee v\u00e1m bude \u00fa\u010dtovat za ka\u017ed\u00fd odkaz vedouc\u00ed z jej\u00edch platforem, a um\u011bl\u00e1 inteligence? Ta se rozhodla, \u017ee u\u017e nebude jen pov\u00eddat, ale za\u010dne skute\u010dn\u011b makat. P\u0159ipravte si k\u00e1vu \u2013 tohle bude j\u00edzda.<\/strong><\/p>\n\n\n\n

\ud83e\udd16 Novinky z AI<\/h2>\n\n\n\n

Google tas\u00ed nov\u00e9 zbran\u011b: Gemini 3 Flash a dal\u0161\u00ed AI hra\u010dky<\/h3>\n\n\n\n

Google v z\u00e1v\u011bru roku vyt\u00e1hl z ruk\u00e1vu impozantn\u00ed bal\u00ed\u010dek novinek. P\u0159edstavil Gemini 3 Flash<\/strong> \u2013 zrychlenou variantu sv\u00e9ho generativn\u00edho modelu, kter\u00e1 m\u00e1 posunout AI z role konverza\u010dn\u00edho partnera do pozice skute\u010dn\u00e9ho pomocn\u00edka v ka\u017edodenn\u00edch \u00fakolech. K tomu p\u0159idal n\u00e1stroj pro ov\u011b\u0159ov\u00e1n\u00ed autenticity vide\u00ed<\/strong> (tak\u017ee deepfaky to budou m\u00edt t\u011b\u017e\u0161\u00ed) a experiment\u00e1ln\u00ed projekt Disco<\/strong>, kter\u00fd z textu a historie prohl\u00ed\u017een\u00ed skl\u00e1d\u00e1 mini interaktivn\u00ed aplikace. Vypad\u00e1 to, \u017ee Google chce, aby AI p\u0159estala jen kecat a za\u010dala doopravdy pracovat.<\/p>\n\n\n\n

Zdroj: blog.google<\/a><\/em><\/p>\n\n\n\n

Disney a OpenAI: Kdy\u017e se poh\u00e1dky setkaj\u00ed s um\u011blou inteligenc\u00ed<\/h3>\n\n\n\n

P\u0159ekvapiv\u00e1 zpr\u00e1va prosince: Disney uzav\u0159el t\u0159\u00edletou licen\u010dn\u00ed dohodu s OpenAI<\/strong>. Generativn\u00ed AI Sora tak nyn\u00ed m\u016f\u017ee vytv\u00e1\u0159et videa s postavami a sv\u011bty z Disney, Marvel, Pixar nebo Star Wars. Pro fanou\u0161ky a tv\u016frce se otev\u00edraj\u00ed zcela nov\u00e9 mo\u017enosti, jak o\u017eivit ikonick\u00e9 p\u0159\u00edb\u011bhy \u2013 jen doufejme, \u017ee AI neza\u010dne ps\u00e1t sc\u00e9n\u00e1\u0159e pro dal\u0161\u00ed Star Wars trilogii.<\/p>\n\n\n\n

Zdroj: Artificial Intelligence News<\/a><\/em><\/p>\n\n\n\n

Meta kupuje Manus: Autonomn\u00ed agenti jsou za dve\u0159mi<\/h3>\n\n\n\n

Jedna z nejv\u011bt\u0161\u00edch akvizic prosince \u2013 Meta z\u00edskala startup Manus<\/strong>, kter\u00fd se specializuje na autonomn\u00ed AI agenty. Ti ne\u010dekaj\u00ed na pokyny, ale sami vykon\u00e1vaj\u00ed \u00fakoly. P\u0159edstavte si asistenta, kter\u00fd nepot\u0159ebuje, abyste mu \u0159\u00edkali ka\u017ed\u00fd krok. Zn\u00ed to jako sen, nebo no\u010dn\u00ed m\u016fra \u2013 z\u00e1le\u017e\u00ed na \u00fahlu pohledu.<\/p>\n\n\n\n

Zdroj: MarketWatch<\/a><\/em><\/p>\n\n\n\n

Z\u00e1vod o v\u00fdpo\u010detn\u00ed s\u00edlu pokra\u010duje<\/h3>\n\n\n\n

xAI Elona Muska<\/strong> po\u0159\u00eddila dal\u0161\u00ed ob\u0159\u00ed budovu u Memphis pro roz\u0161\u00ed\u0159en\u00ed superpo\u010d\u00edta\u010de Colossus 2, zat\u00edmco Nvidia vyjedn\u00e1v\u00e1 o akvizici izraelsk\u00e9ho AI21 Labs<\/strong> za a\u017e 3 miliardy dolar\u016f. Z\u00e1vod o to, kdo bude m\u00edt nejv\u011bt\u0161\u00ed v\u00fdpo\u010detn\u00ed kapacitu pro tr\u00e9nink AI model\u016f, nab\u00edr\u00e1 na intenzit\u011b.<\/p>\n\n\n\n

Zdroj: Reuters<\/a><\/em><\/p>\n\n\n\n

\u010c\u00edna nez\u016fst\u00e1v\u00e1 pozadu<\/h3>\n\n\n\n

Podle prosincov\u00fdch dat \u010c\u00edna \u00fasp\u011b\u0161n\u011b zaregistrovala p\u0159es 700 generativn\u00edch AI model\u016f<\/strong>. Od telemedic\u00edny po online retail \u2013 um\u011bl\u00e1 inteligence se st\u00e1v\u00e1 standardn\u00ed sou\u010d\u00e1st\u00ed v\u011bt\u0161iny odv\u011btv\u00ed i mimo z\u00e1padn\u00ed sv\u011bt.<\/p>\n\n\n\n

Zdroj: crescendo.ai<\/a><\/em><\/p>\n\n\n\n

\ud83d\udcb0 Novinky z PPC<\/h2>\n\n\n\n

Google kone\u010dn\u011b odhaluje, kam PMax pos\u00edl\u00e1 va\u0161e pen\u00edze<\/h3>\n\n\n\n

Po letech marn\u00e9ho \u010dek\u00e1n\u00ed Google ud\u011blal n\u011bco, co inzerenti pova\u017eovali za sci-fi: do report\u016f Performance Max p\u0159idal segment \u201eSearch Partners“<\/strong>. Kone\u010dn\u011b m\u016f\u017eete vid\u011bt, kolik z va\u0161eho rozpo\u010dtu miz\u00ed na partnersk\u00fdch vyhled\u00e1va\u010d\u00edch a zda to v\u016fbec p\u0159in\u00e1\u0161\u00ed n\u011bjakou hodnotu. Pro n\u011bkter\u00e9 \u00fa\u010dty to bude jen zaj\u00edmav\u00e1 statistika, pro jin\u00e9 to m\u016f\u017ee znamenat kompletn\u00ed p\u0159ehodnocen\u00ed strategie. PMax u\u017e nen\u00ed tak nepr\u016fhledn\u00e1 \u010dern\u00e1 sk\u0159\u00ed\u0148ka \u2013 a to je pro optimalizaci obrovsk\u00fd krok vp\u0159ed.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/em><\/p>\n\n\n\n

AI Max si p\u0159episuje pravidla hry (a v\u00e1\u0161 reporting)<\/h3>\n\n\n\n

Pozor na AI Max<\/strong> \u2013 test od Adalysis odhalil, \u017ee tento n\u00e1stroj p\u0159ev\u00e1d\u00ed kl\u00ed\u010dov\u00e1 slova na \u0161irokou shodu, i kdy\u017e jste ji nikdy nepou\u017eili. V\u00fdsledkem je rozmazan\u00fd reporting a AI, kter\u00e1 si p\u0159ipisuje z\u00e1sluhy za dotazy, kter\u00e9 by norm\u00e1ln\u011b spadly do p\u0159esn\u00e9 shody. Pokud chcete m\u00edt jasno, p\u0159idejte do kampan\u011b \u0161irok\u00e9 varianty kl\u00ed\u010dov\u00fdch slov sami a posilte negativn\u00ed seznamy. AI Max m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd, ale jeho reporting um\u00ed b\u00fdt p\u011bkn\u011b zr\u00e1dn\u00fd.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/em><\/p>\n\n\n\n

Remarketing pro v\u0161echny: Sta\u010d\u00ed v\u00e1m 100 lid\u00ed<\/h3>\n\n\n\n

Google sn\u00ed\u017eil minim\u00e1ln\u00ed velikost remarketingov\u00fdch publik z 1 000 na pouh\u00fdch 100 u\u017eivatel\u016f<\/strong>. Pro mal\u00e9 e-shopy a lok\u00e1ln\u00ed firmy to znamen\u00e1, \u017ee pokro\u010dil\u00e9 c\u00edlen\u00ed u\u017e nen\u00ed v\u00fdsadou velk\u00fdch hr\u00e1\u010d\u016f. Z\u00e1kazn\u00edci z posledn\u00edch 30 dn\u00ed, lid\u00e9 s opu\u0161t\u011bn\u00fdm ko\u0161\u00edkem nebo VIP klienti \u2013 v\u0161echny tyto segmenty te\u010f m\u016f\u017eete aktivovat, i kdy\u017e jich m\u00e1te jen hrstku.<\/p>\n\n\n\n

Zdroj: Search Engine Land<\/a><\/em><\/p>\n\n\n\n

Dynamick\u00fd remarketing bez bolehlav\u016f<\/h3>\n\n\n\n

Skv\u011bl\u00e1 zpr\u00e1va pro e-shopy: dynamick\u00fd remarketing te\u010f b\u011b\u017e\u00ed p\u0159\u00edmo z dat GA4<\/strong>, bez nutnosti nastavovat speci\u00e1ln\u00ed dynamick\u00e9 eventy p\u0159es Google Ads tag. Sta\u010d\u00ed m\u00edt funk\u010dn\u00ed e-commerce m\u011b\u0159en\u00ed v GA4, propojen\u00e9 \u00fa\u010dty a slad\u011bn\u00e1 ID produkt\u016f. M\u00e9n\u011b technick\u00fdch komplikac\u00ed, rychlej\u0161\u00ed nasazen\u00ed a men\u0161\u00ed prostor pro chyby \u2013 p\u0159esn\u011b to, co ka\u017ed\u00fd spr\u00e1vce kampan\u00ed pot\u0159ebuje.<\/p>\n\n\n\n

Zdroj: PPC News Feed<\/a><\/em><\/p>\n\n\n\n

\ud83d\udd0d Novinky v SEO<\/h2>\n\n\n\n

Bing prozrazuje, co AI vyhled\u00e1v\u00e1n\u00ed skute\u010dn\u011b sleduje<\/h3>\n\n\n\n

AI vyhled\u00e1v\u00e1n\u00ed m\u011bn\u00ed pravidla hry. Podle Bingu u\u017e nejsou kl\u00ed\u010dov\u00e9 klasick\u00e9 pozice ve v\u00fdsledc\u00edch, ale viditelnost v AI odpov\u011bd\u00edch a citace v generovan\u00fdch p\u0159ehledech<\/strong>. V\u011bt\u0161ina u\u017eivatelsk\u00e9ho v\u00fdzkumu se p\u0159esouv\u00e1 p\u0159\u00edmo do konverza\u010dn\u00edho prost\u0159ed\u00ed, co\u017e znamen\u00e1 jedin\u00e9: strukturovan\u00fd obsah, kter\u00fd AI snadno pochop\u00ed a pou\u017eije jako zdroj, je cenn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/em><\/p>\n\n\n\n

Google Maps: Recenze pod p\u0159ezd\u00edvkou<\/h3>\n\n\n\n

Google Maps glob\u00e1ln\u011b zav\u00e1d\u00ed mo\u017enost ps\u00e1t recenze pod p\u0159ezd\u00edvkou<\/strong> m\u00edsto skute\u010dn\u00e9ho jm\u00e9na. Pro firmy v citliv\u00fdch odv\u011btv\u00edch (zdravotnictv\u00ed, pr\u00e1vn\u00ed slu\u017eby) to m\u016f\u017ee znamenat n\u00e1r\u016fst recenz\u00ed od lid\u00ed, kte\u0159\u00ed se d\u0159\u00edve b\u00e1li zve\u0159ejnit svou identitu. Google samoz\u0159ejm\u011b intern\u011b st\u00e1le v\u00ed, kdo recenzi napsal \u2013 jen to te\u010f nevid\u00ed cel\u00fd sv\u011bt.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/em><\/p>\n\n\n\n

Men\u0161\u00ed core updaty b\u011b\u017e\u00ed neust\u00e1le<\/h3>\n\n\n\n

Google aktualizoval dokumentaci a potvrdil, co mnoz\u00ed tu\u0161ili: krom\u011b velk\u00fdch, ve\u0159ejn\u011b ozn\u00e1men\u00fdch aktualizac\u00ed prob\u00edhaj\u00ed pr\u016fb\u011b\u017en\u011b i men\u0161\u00ed zm\u011bny algoritmu<\/strong>, kter\u00e9 mohou ovlivnit pozice kdykoli. Pokud vylep\u0161\u00edte obsah nebo technick\u00e9 SEO, nemus\u00edte \u010dekat na dal\u0161\u00ed velk\u00fd update \u2013 zm\u011bny se mohou projevit postupn\u011b.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/em><\/p>\n\n\n\n

Prosincov\u00fd Core Update 2025<\/h3>\n\n\n\n

Google spustil December Core Update 2025<\/strong> mezi 11. prosincem a 5. lednem \u2013 t\u0159et\u00ed hlavn\u00ed algoritmickou aktualizaci roku. C\u00edlem je vylep\u0161it relevanci v\u00fdsledk\u016f nap\u0159\u00ed\u010d v\u0161emi typy web\u016f. Pokud zaznamen\u00e1te v\u00fdkyvy v pozic\u00edch, nepanika\u0159te \u2013 core updaty jsou \u0161irok\u00e9 syst\u00e9mov\u00e9 \u00fapravy, nikoli c\u00edlen\u00e9 penalizace.<\/p>\n\n\n\n

Zdroj: Search Engine Journal<\/a><\/em><\/p>\n\n\n\n

\ud83d\udcf1 Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed<\/h2>\n\n\n\n

Jak ovl\u00e1dnout Reels v roce 2026<\/h3>\n\n\n\n

Meta vydala nov\u00e1 doporu\u010den\u00ed pro market\u00e9ry: kl\u00ed\u010dov\u00e9 sd\u011blen\u00ed a identitu zna\u010dky p\u0159edstavte v prvn\u00edch p\u011bti sekund\u00e1ch<\/strong>, kombinujte mluven\u00e9 slovo s hudbou a pro prodejn\u00ed kampan\u011b opakovan\u011b zobrazujte produkt s jasn\u00fdm CTA. Emotikony a nativn\u00ed prvky platformy mohou podle dat v\u00fdrazn\u011b zv\u00fd\u0161it n\u00e1kupn\u00ed z\u00e1m\u011br.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

AI podpora od Mety: Konec \u010dek\u00e1n\u00ed na lidsk\u00e9 oper\u00e1tory<\/h3>\n\n\n\n

Meta p\u0159edstavila AI asistenta pro z\u00e1kaznickou podporu<\/strong>, kter\u00fd v re\u00e1ln\u00e9m \u010dase pom\u00e1h\u00e1 s neopr\u00e1vn\u011bn\u00fdmi blokacemi, probl\u00e9my s p\u0159ihl\u00e1\u0161en\u00edm nebo dotazy k pravidl\u016fm komunity. Pro firmy i jednotlivce, kte\u0159\u00ed d\u0159\u00edve \u010dekali dny na odpov\u011b\u010f, je to z\u00e1sadn\u00ed pr\u016flom.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

Facebook Feed pod va\u0161\u00ed kontrolou<\/h3>\n\n\n\n

Facebook reaguje na kritiku a zav\u00e1d\u00ed nov\u00e9 ovl\u00e1dac\u00ed prvky pro \u00fapravu Feedu<\/strong>. U\u017eivatel\u00e9 nyn\u00ed mohou sn\u00e1ze nastavit priority u konkr\u00e9tn\u00edch t\u00e9mat, p\u0159\u00e1tel nebo skupin \u2013 bez nutnosti prokous\u00e1vat se hlubok\u00fdm nastaven\u00edm profilu.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

Meta zva\u017euje poplatky za extern\u00ed odkazy<\/h3>\n\n\n\n

\u0160okuj\u00edc\u00ed zpr\u00e1va: Meta \u00fadajn\u011b zva\u017euje zaveden\u00ed poplatk\u016f pro firemn\u00ed str\u00e1nky za vkl\u00e1d\u00e1n\u00ed extern\u00edch odkaz\u016f<\/strong>. Pokud se tato zm\u011bna uskute\u010dn\u00ed, bude to znamenat konec \u00e9ry bezplatn\u00e9ho odv\u00e1d\u011bn\u00ed u\u017eivatel\u016f na vlastn\u00ed weby a e-shopy. M\u00e9dia i mal\u00e9 podniky by musely bu\u010f nav\u00fd\u0161it rozpo\u010dty, nebo p\u0159ej\u00edt na \u010dist\u011b nativn\u00ed obsah.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

TikTok: Vyu\u017eijte \u201ep\u00e1t\u00fd kvart\u00e1l“<\/h3>\n\n\n\n

TikTok p\u0159edstavil pr\u016fvodce pro obdob\u00ed mezi V\u00e1nocemi a polovinou ledna \u2013 tzv. Q5<\/strong>. N\u00e1klady na reklamu po sv\u00e1tc\u00edch klesaj\u00ed, u\u017eivatel\u00e9 maj\u00ed v\u00edce \u010dasu a hledaj\u00ed pov\u00e1no\u010dn\u00edch slevy nebo inspiraci pro novoro\u010dn\u00ed p\u0159edsevzet\u00ed. Ide\u00e1ln\u00ed \u010das pro kampan\u011b, kter\u00e9 jin\u00ed p\u0159ehl\u00ed\u017eej\u00ed.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

TikTok a hudba: \u017deb\u0159\u00ed\u010dky roku 2025<\/h3>\n\n\n\n

TikTok vydal tradi\u010dn\u00ed bilanci nejpopul\u00e1rn\u011bj\u0161\u00ed hudby roku. V\u00fdsledky ukazuj\u00ed mix glob\u00e1ln\u00edch hv\u011bzd a nez\u00e1visl\u00fdch interpret\u016f, jejich\u017e kari\u00e9ru nastartovaly vir\u00e1ln\u00ed v\u00fdzvy. Pro market\u00e9ry je to inspirace, jak\u00e9 zvuky a \u017e\u00e1nry aktu\u00e1ln\u011b rezonuj\u00ed s mlad\u00fdm publikem.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

TikTok v USA: Nejistota pokra\u010duje<\/h3>\n\n\n\n

S\u00e1ga kolem budoucnosti TikToku v USA nekon\u010d\u00ed. S bl\u00ed\u017e\u00edc\u00edm se term\u00ednem pro vynucen\u00fd prodej st\u00e1le neexistuje dohoda<\/strong> mezi americk\u00fdmi regul\u00e1tory a ByteDance. Miliony tv\u016frc\u016f a firem z\u016fst\u00e1vaj\u00ed v nejistot\u011b a pr\u00e1vn\u00ed bitvy mohou pokra\u010dovat i v prvn\u00edch m\u011bs\u00edc\u00edch roku 2026.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

Instagram omezuje hashtagy<\/h3>\n\n\n\n

Instagram zavedl nov\u00e9 limity pro po\u010det hashtag\u016f<\/strong>. M\u00edsto des\u00edtek \u0161t\u00edtk\u016f platforma motivuje tv\u016frce k v\u00fdb\u011bru n\u011bkolika vysoce specifick\u00fdch kl\u00ed\u010dov\u00fdch slov. C\u00edlem je \u010dist\u0161\u00ed u\u017eivatelsk\u00e9 prost\u0159ed\u00ed a p\u0159esn\u011bj\u0161\u00ed fungov\u00e1n\u00ed vyhled\u00e1vac\u00edch algoritm\u016f. Pro spr\u00e1vce s\u00edt\u00ed to znamen\u00e1 p\u0159ehodnotit strategii sm\u011brem ke kvalit\u011b.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

\ud83d\udcbc Novinky z LinkedIn<\/h2>\n\n\n\n

Pr\u016fvodce pro mal\u00e9 firmy: Jak usp\u011bt i bez velk\u00e9ho rozpo\u010dtu<\/h3>\n\n\n\n

LinkedIn vydal novou infografiku a strategick\u00e9ho pr\u016fvodce pro mal\u00e9 a st\u0159edn\u00ed podniky. Kl\u00ed\u010dem k \u00fasp\u011bchu nen\u00ed ob\u0159\u00ed marketingov\u00fd rozpo\u010det, ale autenticita, pravideln\u00e9 sd\u00edlen\u00ed odborn\u00fdch vhled\u016f a zapojen\u00ed zam\u011bstnanc\u016f jako ambasador\u016f zna\u010dky<\/strong>. Kombinace vizu\u00e1ln\u011b bohat\u00fdch p\u0159\u00edsp\u011bvk\u016f, aktivn\u00ed \u00fa\u010dasti v oborov\u00fdch skupin\u00e1ch a vyu\u017eit\u00ed analytick\u00fdch n\u00e1stroj\u016f m\u016f\u017ee i men\u0161\u00ed firm\u011b pomoci vybudovat d\u016fv\u011bru a dlouhodob\u00e9 obchodn\u00ed vztahy.<\/p>\n\n\n\n

Zdroj: Social Media Today<\/a><\/em><\/p>\n\n\n\n

\ud83d\udccc Z\u00e1v\u011br<\/h2>\n\n\n\n

Prosinec 2025 potvrdil, \u017ee kdo chce v online marketingu usp\u011bt, mus\u00ed b\u00fdt neust\u00e1le ve st\u0159ehu. Google se u\u010d\u00ed b\u00fdt otev\u0159en\u011bj\u0161\u00ed, Meta testuje nov\u00e9 zdroje p\u0159\u00edjm\u016f (na \u00fakor inzerent\u016f), um\u011bl\u00e1 inteligence p\u0159est\u00e1v\u00e1 b\u00fdt jen m\u00f3dn\u00edm slov\u00ed\u010dkem a za\u010d\u00edn\u00e1 re\u00e1ln\u011b m\u011bnit zp\u016fsob, jak\u00fdm pracujeme s daty i obsahem. TikTok z\u016fst\u00e1v\u00e1 v geopolitick\u00e9m limbu, Instagram utahuje \u0161rouby a LinkedIn dokazuje, \u017ee i bez mili\u00f3nov\u00e9ho rozpo\u010dtu se d\u00e1 budovat siln\u00e1 zna\u010dka.<\/p>\n\n\n\n

Co si z toho odn\u00e9st? Sledujte zm\u011bny, testujte novinky a hlavn\u011b \u2013 nep\u0159est\u00e1vejte se u\u010dit. Rok 2026 bude pro marketing minim\u00e1ln\u011b stejn\u011b divok\u00fd jako ten p\u0159edchoz\u00ed. A my v\u00e1m o tom zase brzy p\u0159ineseme dal\u0161\u00ed porci novinek. \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"

AI \u0161lape na plyn, Meta sah\u00e1 do pen\u011b\u017eenky a Google kone\u010dn\u011b poodhaluje rou\u0161ku PMax.
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P\u0159ipravte si k\u00e1vu \u2013 tohle bude j\u00edzda.<\/p>\n","protected":false},"author":4,"featured_media":4583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,7,24,26,27],"tags":[21,34,62,30,32],"class_list":["post-4582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-marketing","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","tag-ai","tag-google","tag-linkedin","tag-meta","tag-nvidia"],"yoast_head":"\nNovinky z onlajnu - prosinec 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-prosinec-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu - prosinec 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"AI \u0161lape na plyn, Meta sah\u00e1 do pen\u011b\u017eenky a Google kone\u010dn\u011b poodhaluje rou\u0161ku PMax. 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