{"id":4530,"date":"2025-10-31T18:02:45","date_gmt":"2025-10-31T17:02:45","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4530"},"modified":"2025-10-31T19:44:08","modified_gmt":"2025-10-31T18:44:08","slug":"novinky-z-onlajnu-zari-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-zari-2025\/","title":{"rendered":"Novinky z onlajnu &#8211; z\u00e1\u0159\u00ed 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram v EU roste desetkr\u00e1t rychleji ne\u017e Facebook<\/h3>\n\n\n\n<p>Meta zve\u0159ejnila v r\u00e1mci sv\u00fdch povinnost\u00ed v\u016f\u010di EU nov\u00e9 statistiky za prvn\u00ed polovinu roku 2025: Instagram v Evropsk\u00e9 unii roste desetkr\u00e1t rychleji ne\u017e Facebook \u2014 zat\u00edmco Facebook roz\u0161\u00ed\u0159il svou u\u017eivatelskou z\u00e1kladnu o zhruba <strong>0,65 %<\/strong>, Instagram zaznamenal n\u00e1r\u016fst o <strong>6,17 %<\/strong>.<\/p>\n\n\n\n<p>Moderov\u00e1n\u00ed obsahu z\u016fst\u00e1v\u00e1 na \u00farovni p\u0159ibli\u017en\u011b <strong>40 000 lidsk\u00fdch moder\u00e1tor\u016f<\/strong>, p\u0159i\u010dem\u017e pokles zaznamenalo odstra\u0148ov\u00e1n\u00ed spamu a n\u00e1r\u016fst p\u0159\u00edpad\u016f kyber\u0161ikany na Facebooku, zat\u00edmco u nen\u00e1vistn\u00e9ho obsahu do\u0161lo k poklesu o cca 20 %.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta spou\u0161t\u00ed asistenta pro seznamov\u00e1n\u00ed na Facebooku<\/h3>\n\n\n\n<p>Meta p\u0159edstavila nov\u00e9 funkce pro slu\u017ebu Facebook Dating, kter\u00e9 maj\u00ed zjednodu\u0161it seznamov\u00e1n\u00ed a p\u0159in\u00e9st do n\u011bj v\u00edce osobn\u00edho p\u0159\u00edstupu. Prvn\u00ed novinkou je Dating Assistant \u2013 chytr\u00fd pomocn\u00edk zalo\u017een\u00fd na um\u011bl\u00e9 inteligenci, kter\u00fd u\u017eivatel\u016fm pom\u00e1h\u00e1 vyhled\u00e1vat vhodn\u00e9 prot\u011bj\u0161ky podle jejich preferenc\u00ed a nab\u00edz\u00ed n\u00e1vrhy na konverzaci. Druh\u00e1 funkce, Meet Cute, jednou t\u00fddn\u011b p\u0159edstav\u00ed u\u017eivateli \u201ep\u0159ekvapiv\u00fd objev\u201d vytvo\u0159en\u00fd algoritmem. Novinky jsou zat\u00edm spou\u0161t\u011bny postupn\u011b v USA a Kanad\u011b, p\u0159i\u010dem\u017e Meta zat\u00edm neozn\u00e1mila, kdy budou dostupn\u00e9 i pro \u010desk\u00e9 u\u017eivatele.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta roz\u0161i\u0159uje pou\u017e\u00edv\u00e1n\u00ed identifikace obli\u010deje v boji proti podvod\u016fm<\/h3>\n\n\n\n<p>Meta roz\u0161i\u0159uje sv\u016fj program ov\u011b\u0159ov\u00e1n\u00ed pomoc\u00ed <strong>video selfie \/ rozpozn\u00e1n\u00ed obli\u010deje<\/strong> s c\u00edlem l\u00e9pe bojovat proti tzv. \u201en\u00e1vnad\u00e1m na celebrity\u201c \u2014 tj. situac\u00edm, kdy n\u011bkdo zneu\u017e\u00edv\u00e1 podobnost s celebritou k podvod\u016fm \u010di fale\u0161n\u00e9 reklamy. Tato technologie byla nejd\u0159\u00edve testov\u00e1na ve Velk\u00e9 Brit\u00e1nii a EU pro ve\u0159ejn\u011b zn\u00e1m\u00e9 osoby a nyn\u00ed se roz\u0161i\u0159uje na \u0161ir\u0161\u00ed okruh ve\u0159ejn\u00fdch profil\u016f. Od nasazen\u00ed detekce do\u0161lo k poklesu u\u017eivatelsk\u00fdch hl\u00e1\u0161en\u00ed t\u011bchto podvod\u016f o zhruba <strong>22 %<\/strong>. Meta uvedla, \u017ee v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch pl\u00e1nuje roz\u0161\u00ed\u0159it tuto metodu i na Instagram a do dal\u0161\u00edch trh\u016f.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta roz\u0161i\u0159uje mo\u017enost p\u0159edplatn\u00e9ho bez reklam pro u\u017eivatele ve Spojen\u00e9m kr\u00e1lovstv\u00ed<\/h3>\n\n\n\n<p>Meta nov\u011b nab\u00edz\u00ed prozat\u00edm jen britsk\u00fdm u\u017eivatel\u016fm mo\u017enost p\u0159edplatn\u00e9ho bez reklam, a to za \u00a32,99\/m\u011bs\u00edc (nebo \u00a33,99\/m\u011bs\u00edc v mobiln\u00ed verzi) se zbav\u00ed c\u00edlen\u00e9 reklamy na Facebooku, Instagramu a Threads. Tato nab\u00eddka reaguje na sm\u011brnice britsk\u00e9ho \u00fa\u0159adu a m\u00e1 u\u017eivatel\u016fm poskytnout volbu mezi bezplatn\u00fdm u\u017e\u00edv\u00e1n\u00edm s reklamami nebo placenou verz\u00ed bez reklamy.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bude americk\u00e1 vl\u00e1da manipulovat s algoritmy TikToku?<\/h3>\n\n\n\n<p>Podle nov\u00fdch informac\u00ed se Spojen\u00e9 st\u00e1ty bl\u00ed\u017e\u00ed k dohod\u011b, kter\u00e1 by jim umo\u017enila <strong>z\u00edskat \u010d\u00e1ste\u010dnou kontrolu nad algoritmem TikToku<\/strong>. Tento krok je sou\u010d\u00e1st\u00ed snahy omezit vliv \u010d\u00ednsk\u00e9 mate\u0159sk\u00e9 spole\u010dnosti ByteDance a zajistit v\u011bt\u0161\u00ed transparentnost fungov\u00e1n\u00ed platformy v USA. V r\u00e1mci dohody by americk\u00e1 strana m\u011bla mo\u017enost nahl\u00ed\u017eet do algoritmu, ovliv\u0148ovat doporu\u010dovan\u00fd obsah a p\u0159\u00edpadn\u011b \u201ep\u0159e\u0161kolit\u201c jeho fungov\u00e1n\u00ed tak, aby odpov\u00eddalo dom\u00e1c\u00edm standard\u016fm a legislativ\u011b. Kritici ale varuj\u00ed, \u017ee takov\u00e9 opat\u0159en\u00ed by mohlo otev\u0159\u00edt prostor pro vl\u00e1dn\u00ed ovliv\u0148ov\u00e1n\u00ed trend\u016f a informac\u00ed, kter\u00e9 se k u\u017eivatel\u016fm dost\u00e1vaj\u00ed, \u010d\u00edm\u017e by mohlo doj\u00edt k omezov\u00e1n\u00ed svobody projevu i ke zm\u011bn\u00e1m v tom, jak\u00fd typ obsahu algoritmus zv\u00fdhod\u0148uje.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok spou\u0161t\u00ed aktualizovan\u00e9 cestovn\u00ed reklamy<\/h3>\n\n\n\n<p>TikTok p\u0159ich\u00e1z\u00ed s nov\u00fdm form\u00e1tem <strong>Travel Ads,<\/strong> ur\u010den\u00fdm pro zna\u010dky cestovn\u00edho ruchu. D\u00edky n\u011bmu mohou inzerenti prezentovat nab\u00eddky hotel\u016f, let\u016f \u010di destinac\u00ed p\u0159\u00edmo v r\u00e1mci aplikace. V\u00fdb\u011br form\u00e1t\u016f zahrnuje Video, Catalog Video i Carousel. U reklam se objev\u00ed tzv. \u201etravel cards\u201c (karty s informacemi o n\u00e1kladech, destinaci apod.) p\u0159ibli\u017en\u011b 2 sekundy po spu\u0161t\u011bn\u00ed videa, kter\u00e9 u\u017eivatele nasm\u011bruj\u00ed k rezervaci. Nov\u00e9 Travel Ads vyu\u017e\u00edvaj\u00ed pokro\u010dil\u00e9 modely AI a z\u00e1jmov\u00e9 sign\u00e1ly u\u017eivatel\u016f, aby dos\u00e1hly vy\u0161\u0161\u00ed relevance a konverz\u00ed.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok oznamuje aktualizovan\u00e9 obsahov\u00e9 partnerstv\u00ed s La Ligou<\/h3>\n\n\n\n<p>TikTok ozn\u00e1mil roz\u0161\u00ed\u0159en\u00ed spolupr\u00e1ce se <strong>\u0161pan\u011blskou fotbalovou ligou La Liga<\/strong>, kter\u00e1 m\u00e1 p\u0159in\u00e9st je\u0161t\u011b v\u00edce sportovn\u00edho obsahu p\u0159\u00edmo do aplikace. Partnerstv\u00ed zahrnuje exkluzivn\u00ed videa ze z\u00e1kulis\u00ed, z\u00e1b\u011bry z tr\u00e9nink\u016f, rozhovory s hr\u00e1\u010di a tak\u00e9 speci\u00e1ln\u00ed sekci v\u011bnovanou nejlep\u0161\u00edm moment\u016fm ze z\u00e1pas\u016f. TikTok se tak chce je\u0161t\u011b v\u00edce propojit se sportovn\u00ed komunitou a st\u00e1t se platformou, kde fanou\u0161ci sleduj\u00ed d\u011bn\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X (d\u0159\u00edve Twitter) nyn\u00ed otev\u0159en\u011b zve\u0159ejnil sv\u016fj k\u00f3d a kl\u00ed\u010dov\u00e9 sign\u00e1ly, kter\u00e9 ovliv\u0148uj\u00ed zobrazen\u00ed p\u0159\u00edsp\u011bvk\u016f ve feedech \u201ePro v\u00e1s\u201c<\/h3>\n\n\n\n<p>Mezi hlavn\u00ed faktory pat\u0159\u00ed pravd\u011bpodobnost, \u017ee u\u017eivatel odpov\u00ed na p\u0159\u00edsp\u011bvek a \u017ee autor na odpov\u011b\u010f reaguje. Tak\u00e9 d\u016fle\u017eit\u00e1 je interakce u\u017eivatele s profilem autora, proklik do konverzace, \u010das str\u00e1ven\u00fd v diskuzi \u010di retweety. Mezi negativn\u00ed vlivy na dosah pat\u0159\u00ed p\u0159edev\u0161\u00edm obsah ozna\u010den\u00fd jako ur\u00e1\u017eliv\u00fd, pou\u017e\u00edv\u00e1n\u00ed velk\u00fdch p\u00edsmen, odkaz\u016f nebo nevyhovuj\u00edc\u00ed u\u017eivatelsk\u00e1 jm\u00e9na.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn p\u0159id\u00e1v\u00e1 dal\u0161\u00ed mo\u017enosti automatizace reklam pro mal\u00e9 a st\u0159edn\u00ed podniky<\/h3>\n\n\n\n<p>LinkedIn roz\u0161i\u0159uje vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v reklam\u00e1ch: nov\u011b nab\u00edz\u00ed automatick\u00e9 c\u00edlen\u00ed, generov\u00e1n\u00ed text\u016f a vizu\u00e1l\u016f pomoc\u00ed AI i doporu\u010den\u00ed pro optimalizaci v\u00fdkonu kampan\u00ed. Funkce \u201eN\u00e1vrh pomoc\u00ed AI\u201c umo\u017e\u0148uje vytv\u00e1\u0159et r\u016fzn\u00e9 varianty text\u016f a titulk\u016f na z\u00e1klad\u011b p\u0159edchoz\u00edch reklam, co\u017e zna\u010dn\u011b urychl\u00ed tvorbu obsahu.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.socialmediatoday.com\/\">https:\/\/www.socialmediatoday.com\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress versus ostatn\u00ed: V\u00fdkon v Core Web Vitals<\/h3>\n\n\n\n<p>Podle aktu\u00e1ln\u00ed anal\u00fdzy z HTTP Archive si WordPress udr\u017euje postaven\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edho CMS, ale v metrik\u00e1ch Core Web Vitals v\u00fdrazn\u011b zaost\u00e1v\u00e1. Jen asi 44 % web\u016f na WordPressu dosahuje \u201edobr\u00e9ho\u201c sk\u00f3re, zat\u00edmco platformy jako Duda, Wix nebo Squarespace maj\u00ed \u00fasp\u011b\u0161nost p\u0159es 70 %. I kdy\u017e v\u0161echny syst\u00e9my zaznamenaly zlep\u0161en\u00ed, WordPress rostl nejpomaleji, co\u017e nazna\u010duje, \u017ee jeho otev\u0159en\u00e1 architektura a z\u00e1vislost na pluginech mohou zpomalovat optimalizaci v\u00fdkonu. Pro majitele web\u016f to znamen\u00e1 nutnost aktivn\u011b \u0159e\u0161it rychlost, optimalizaci obr\u00e1zk\u016f a caching, jinak riskuj\u00ed ztr\u00e1tu pozic i konverz\u00ed.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-versus-everyone-the-top-cms-for-core-web-vitals\/555746\/\">https:\/\/www.searchenginejournal.com\/wordpress-versus-everyone-the-top-cms-for-core-web-vitals\/555746\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LLMs.txt a AI SEO. Skute\u010dn\u011b pom\u00e1h\u00e1?<\/h3>\n\n\n\n<p>Soubor LLMs.txt, kter\u00fd m\u00e1 \u00fadajn\u011b pom\u00e1hat AI syst\u00e9m\u016fm l\u00e9pe ch\u00e1pat obsah webu, zat\u00edm nem\u00e1 praktick\u00fd v\u00fdznam. \u017d\u00e1dn\u00e1 z hlavn\u00edch AI platforem ho neuzn\u00e1v\u00e1 a Google i experti z komunity potvrzuj\u00ed, \u017ee jeho pou\u017eit\u00ed nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dn\u00fd prokazateln\u00fd efekt. N\u00e1stroj je sp\u00ed\u0161 reakc\u00ed na vlnu z\u00e1jmu kolem um\u011bl\u00e9 inteligence a marketingov\u00fd experiment ne\u017e skute\u010dn\u00fd SEO standard. M\u00edsto implementace t\u00e9to funkce se doporu\u010duje soust\u0159edit na kvalitn\u00ed obsah, strukturovan\u00e1 data a technickou optimalizaci \u2014 tedy postupy, kter\u00e9 maj\u00ed skute\u010dn\u00fd vliv na viditelnost ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/llms-txt-for-ai-seo\/556576\/\">https:\/\/www.searchenginejournal.com\/llms-txt-for-ai-seo\/556576\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google o keyword cannibalization<\/h3>\n\n\n\n<p>John Mueller z Google uvedl, \u017ee p\u0159\u00edtomnost v\u00edce str\u00e1nek zam\u011b\u0159en\u00fdch na stejn\u00e1 kl\u00ed\u010dov\u00e1 slova nen\u00ed sama o sob\u011b probl\u00e9m. Google se sna\u017e\u00ed vyhodnocovat, kter\u00e1 z nich nejl\u00e9pe odpov\u00edd\u00e1 konkr\u00e9tn\u00edmu dotazu, a pokud v\u00edce str\u00e1nek p\u0159in\u00e1\u0161\u00ed r\u016fznou p\u0159idanou hodnotu, mohou se v\u0161echny zobrazovat. Skute\u010dnou pot\u00ed\u017e p\u0159edstavuje a\u017e duplicita nebo p\u0159\u00edli\u0161 rozt\u0159\u00ed\u0161t\u011bn\u00fd obsah, kter\u00fd ned\u00e1v\u00e1 u\u017eivateli jasn\u00fd p\u0159ehled. M\u00edsto obav z \u201ekanibalizace\u201c je proto lep\u0161\u00ed zam\u011b\u0159it se na logickou strukturu webu, kvalitn\u00ed intern\u00ed prolinkov\u00e1n\u00ed a jasn\u00e9 rozli\u0161en\u00ed t\u00e9mat jednotliv\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-answers-seo-question-about-keyword-cannibalization\/556472\/\">https:\/\/www.searchenginejournal.com\/google-answers-seo-question-about-keyword-cannibalization\/556472\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google vysv\u011btluje situaci u expirovan\u00fdch dom\u00e9n a SEO<\/h3>\n\n\n\n<p>Google vysv\u011btlil, \u017ee weby spu\u0161t\u011bn\u00e9 na d\u0159\u00edve vypr\u0161en\u00fdch nebo dlouhodob\u011b parkovan\u00fdch dom\u00e9n\u00e1ch mohou pot\u0159ebovat \u010das, ne\u017e za\u010dnou v ranc\u00edch fungovat naplno. Star\u00e9 sign\u00e1ly, neaktivita \u010di problematick\u00e1 historie dom\u00e9ny mohou zp\u016fsobit, \u017ee se web nezobrazuje ani na zna\u010dkov\u00e1 kl\u00ed\u010dov\u00e1 slova. \u0158e\u0161en\u00ed neexistuje \u017e\u00e1dn\u00e9 okam\u017eit\u00e9 \u2014 je nutn\u00e9 vybudovat novou autoritu pomoc\u00ed kvalitn\u00edho obsahu, odkaz\u016f a aktivity na dal\u0161\u00edch kan\u00e1lech. Z marketingov\u00e9ho hlediska je proto vhodn\u00e9 u takov\u00fdch dom\u00e9n po\u010d\u00edtat s del\u0161\u00edm obdob\u00edm, ne\u017e se jejich reputace u Google zcela obnov\u00ed.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-explains-expired-domains-and-ranking-issues\/557283\/\">https:\/\/www.searchenginejournal.com\/google-explains-expired-domains-and-ranking-issues\/557283\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPC<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google tajn\u011b zvy\u0161oval ceny reklam<\/h3>\n\n\n\n<p>Podle soudn\u00edch dokument\u016f americk\u00e9ho ministerstva spravedlnosti Google v uplynul\u00fdch letech ti\u0161e zvy\u0161oval ceny reklam ve vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed intern\u00edch n\u00e1stroj\u016f naz\u00fdvan\u00fdch \u201epricing knobs\u201c. Tyto \u00fapravy, kter\u00e9 nebyly inzerent\u016fm nijak ozn\u00e1meny, m\u011bly zv\u00fd\u0161it cenu za proklik o 5 a\u017e 15 %. Soud proto nyn\u00ed po\u017eaduje, aby Google zve\u0159ejnil podrobnosti o tom, jak algoritmy stanovuj\u00ed cenu v aukc\u00edch a jak\u00e9 faktory ovliv\u0148uj\u00ed v\u00fdsledn\u00e9 CPC. Pro inzerenty to znamen\u00e1 nejen vy\u0161\u0161\u00ed n\u00e1klady, ale tak\u00e9 pot\u0159ebu pe\u010dliv\u011b sledovat v\u00fdvoj cen a n\u00e1vratnost investic, proto\u017ee \u010d\u00e1st zm\u011bn nemus\u00ed b\u00fdt v\u00fdsledkem konkurence, ale samotn\u00e9 strategie Google.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-quietly-raised-ad-prices-court-orders-more-transparency\/555190\/\">https:\/\/www.searchenginejournal.com\/google-quietly-raised-ad-prices-court-orders-more-transparency\/555190\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI Max for Search: um\u011bl\u00e1 inteligence v reklam\u00e1ch<\/h3>\n\n\n\n<p>Google roz\u0161i\u0159uje beta verzi n\u00e1stroje AI Max for Search po cel\u00e9m sv\u011bt\u011b a p\u0159edstavuje jej jako nov\u00fd zp\u016fsob, jak vyu\u017e\u00edt generativn\u00ed um\u011blou inteligenci p\u0159i tvorb\u011b a spr\u00e1v\u011b vyhled\u00e1vac\u00edch kampan\u00ed. Inzerenti z\u00edskaj\u00ed p\u0159\u00edstup k automatick\u00fdm experiment\u016fm, lep\u0161\u00edmu generov\u00e1n\u00ed text\u016f a vizu\u00e1l\u016f, \u0161ir\u0161\u00edmu c\u00edlen\u00ed i mo\u017enostem testov\u00e1n\u00ed. C\u00edlem je zv\u00fd\u0161it efektivitu kampan\u00ed a usnadnit tvorbu reklam, kter\u00e9 odpov\u00eddaj\u00ed u\u017eivatelsk\u00e9mu kontextu i z\u00e1m\u011bru vyhled\u00e1v\u00e1n\u00ed. Google t\u00edm z\u00e1rove\u0148 posiluje roli AI v reklamn\u00edm ekosyst\u00e9mu a nazna\u010duje, \u017ee budouc\u00ed optimalizace v\u00fdkonu bude \u010d\u00edm d\u00e1l v\u00edce \u0159\u00edzena um\u011blou inteligenc\u00ed.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-ai-max-for-search-goes-global-in-beta\/555683\/\">https:\/\/www.searchenginejournal.com\/google-ai-max-for-search-goes-global-in-beta\/555683\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Performance Max z\u00edsk\u00e1v\u00e1 detailn\u011bj\u0161\u00ed reporty<\/h3>\n\n\n\n<p>Google Ads p\u0159id\u00e1v\u00e1 nov\u00e9 metriky do kampan\u00ed typu Performance Max, kter\u00e9 inzerent\u016fm umo\u017en\u00ed l\u00e9pe porozum\u011bt, jak jednotliv\u00e9 prvky kampan\u00ed p\u0159isp\u00edvaj\u00ed k v\u00fdsledk\u016fm. Nov\u00e9 reporty zobrazuj\u00ed v\u00fdkon podle aktiv (nap\u0159. texty, obr\u00e1zky, videa) a jednotliv\u00fdch kan\u00e1l\u016f, na nich\u017e se reklamy zobrazuj\u00ed. Tento krok reaguje na dlouhodobou kritiku nedostatku transparentnosti u PMax kampan\u00ed a d\u00e1v\u00e1 market\u00e9r\u016fm v\u00edce dat pro rozhodov\u00e1n\u00ed. Inzerenti tak mohou p\u0159esn\u011bji vyhodnocovat, kter\u00e9 kombinace vizu\u00e1l\u016f a text\u016f funguj\u00ed nejl\u00e9pe, a efektivn\u011bji \u0159\u00eddit sv\u00e9 rozpo\u010dty i optimalizace.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-ads-adds-deeper-performance-max-reporting\/557275\/\">https:\/\/www.searchenginejournal.com\/google-ads-adds-deeper-performance-max-reporting\/557275\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Um\u011bl\u00e1 inteligence v z\u00e1\u0159\u00ed 2025: Google \u0159e\u0161\u00ed nemo\u017en\u00e9, Alb\u00e1nie jmenuje AI ministrem a UNESCO \u0159\u00edk\u00e1: zpomalme<\/h3>\n\n\n\n<p>Kdy\u017e si \u010dlov\u011bk mysl\u00ed, \u017ee u\u017e ho v AI nem\u016f\u017ee nic p\u0159ekvapit, p\u0159ijde z\u00e1\u0159\u00ed. M\u011bs\u00edc, kdy Google porazil lidskou kreativitu, Alb\u00e1nie dala AI k\u0159eslo ve vl\u00e1d\u011b a Kalifornie na\u0159\u00eddila transparentnost syst\u00e9m\u016fm, kter\u00e9 je\u0161t\u011b doned\u00e1vna nikdo nech\u00e1pal. A k tomu UNESCO spustilo celokontinent\u00e1ln\u00ed AI osv\u011btu. Jestli jste m\u011bli pocit, \u017ee se sv\u011bt zrychluje, tak v oblasti um\u011bl\u00e9 inteligence se u\u017e (zat\u00edm tedy jen obrazn\u011b) sk\u00e1\u010de hyperprostorem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google DeepMind: AI vy\u0159e\u0161ila probl\u00e9m, kter\u00fd l\u00e9ta vzdoroval lidem<\/h3>\n\n\n\n<p>Google DeepMind zp\u016fsobil vlnu vzru\u0161en\u00ed, kdy\u017e 17. z\u00e1\u0159\u00ed ozn\u00e1mil, \u017ee jeho model <strong>Gemini 2.5<\/strong> vy\u0159e\u0161il komplexn\u00ed re\u00e1ln\u00fd probl\u00e9m, se kter\u00fdm si lidsk\u00e9 t\u00fdmy nedok\u00e1zaly poradit. Jednalo se o optimalizaci toku kapaliny skrze slo\u017eitou s\u00ed\u0165 potrub\u00ed \u2014 \u00faloha vy\u017eaduj\u00edc\u00ed kombinaci logiky, kreativity a rychl\u00e9ho rozhodov\u00e1n\u00ed. Lidsk\u00fdm expert\u016fm trvalo hled\u00e1n\u00ed \u0159e\u0161en\u00ed t\u00fddny, AI to zvl\u00e1dla za 30 minut.<\/p>\n\n\n\n<p>Google tento moment ozna\u010dil za \u201ehistorick\u00fd\u201c, p\u0159irovn\u00e1vaj\u00edc ho k okam\u017eiku, kdy AlphaGo porazil lidsk\u00e9ho mistra v Go. D\u016fle\u017eit\u00e9 je, \u017ee tentokr\u00e1t ne\u0161lo o hern\u00ed, ale o re\u00e1ln\u00fd probl\u00e9m. Podle v\u00fdzkumn\u00edk\u016f je to d\u016fkaz, \u017ee velk\u00e9 jazykov\u00e9 modely nejsou jen \u201epapou\u0161ci predikuj\u00edc\u00ed dal\u0161\u00ed slovo\u201c, ale syst\u00e9my schopn\u00e9 generalizace a hlub\u0161\u00edho porozum\u011bn\u00ed sv\u011btu.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.theguardian.com\/technology\/2025\/sep\/17\/google-deepmind-claims-historic-ai-breakthrough-in-problem-solving\">https:\/\/www.theguardian.com\/technology\/2025\/sep\/17\/google-deepmind-claims-historic-ai-breakthrough-in-problem-solving<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google spou\u0161t\u00ed \u201eAI Mode\u201c ve vyhled\u00e1v\u00e1n\u00ed: konec psan\u00ed dotaz\u016f?<\/h3>\n\n\n\n<p>Na konci z\u00e1\u0159\u00ed Google p\u0159edstavil nov\u00fd zp\u016fsob, jak hledat informace: <strong>AI Mode<\/strong>, kter\u00fd umo\u017e\u0148uje kombinovat text, vizu\u00e1ln\u00ed popis a dokonce i uk\u00e1zku toho, co hled\u00e1te. U\u017eivatel nap\u0159\u00edklad nahraje fotku sv\u00e9ho ob\u00fdv\u00e1ku a zept\u00e1 se: \u201eJak\u00e9 k\u0159eslo by se sem hodilo?\u201c \u2014 a Google nab\u00eddne inspiraci, n\u00e1kupn\u00ed odkazy a podobn\u00e9 interi\u00e9ry.<\/p>\n\n\n\n<p>Vyhled\u00e1v\u00e1n\u00ed se tak st\u00e1v\u00e1 p\u0159irozen\u011bj\u0161\u00ed, intuitivn\u011bj\u0161\u00ed \u2014 m\u00e9n\u011b jako datab\u00e1ze odpov\u011bd\u00ed, v\u00edce jako vizu\u00e1ln\u00ed dialog. Z\u00e1rove\u0148 to otev\u00edr\u00e1 nov\u00e9 ot\u00e1zky ohledn\u011b personalizace a soukrom\u00ed, kter\u00e9 bude nutn\u00e9 sledovat.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/blog.google\/products\/search\/search-ai-updates-september-2025\">https:\/\/blog.google\/products\/search\/search-ai-updates-september-2025<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alb\u00e1nie m\u00e1 nov\u00e9ho ministra: jmenuje se Diella a je to AI<\/h3>\n\n\n\n<p>Alb\u00e1nie se stala prvn\u00ed zem\u00ed sv\u011bta, kter\u00e1 ofici\u00e1ln\u011b jmenovala um\u011blou inteligenci do ministersk\u00e9 funkce. Syst\u00e9m <strong>Diella<\/strong>, p\u016fvodn\u011b vyvinut\u00fd jako vl\u00e1dn\u00ed chatbot pro platformu e-Albania, byl v z\u00e1\u0159\u00ed pov\u00fd\u0161en na \u201eMinistra st\u00e1tu pro um\u011blou inteligenci\u201c.<\/p>\n\n\n\n<p>Jeho \u00fakolem je dohl\u00ed\u017eet na digitalizaci, etiku AI, efektivitu ve\u0159ejn\u00fdch slu\u017eeb a syst\u00e9my zad\u00e1v\u00e1n\u00ed ve\u0159ejn\u00fdch zak\u00e1zek. Alb\u00e1nsk\u00e1 vl\u00e1da o\u010dek\u00e1v\u00e1, \u017ee to pom\u016f\u017ee v boji proti korupci a byrokracii.<\/p>\n\n\n\n<p>Odp\u016frci ale varuj\u00ed: AI je netransparentn\u00ed, nevolen\u00e1 a nenese odpov\u011bdnost. Zat\u00edm nen\u00ed jasn\u00e9, jak bude vl\u00e1da \u0159e\u0161it p\u0159\u00edpadn\u00e9 chyby nebo etick\u00e1 dilemata.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Diella_%28AI_system%29\">https:\/\/en.wikipedia.org\/wiki\/Diella_%28AI_system%29<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kalifornie p\u0159ijala pr\u016flomov\u00fd z\u00e1kon o transparentnosti AI<\/h3>\n\n\n\n<p>Kalifornie, technologicky nejpokro\u010dilej\u0161\u00ed americk\u00fd st\u00e1t, se rozhodla zp\u0159\u00edsnit pravidla pro firmy vyv\u00edjej\u00edc\u00ed AI syst\u00e9my. Nov\u00fd z\u00e1kon <strong>Transparency in Frontier Artificial Intelligence Act<\/strong> po\u017eaduje, aby spole\u010dnosti jako OpenAI, Anthropic, Google nebo Meta pravideln\u011b hl\u00e1sily sv\u00e9 bezpe\u010dnostn\u00ed postupy a p\u0159\u00edpadn\u00e9 incidenty.<\/p>\n\n\n\n<p>C\u00edlem je zabr\u00e1nit \u201edivok\u00e9mu z\u00e1padu\u201c v oblasti AI a zav\u00e9st odpov\u011bdnost d\u0159\u00edv, ne\u017e se stane n\u011bco z\u00e1va\u017en\u00e9ho. Z\u00e1kon m\u00e1 ambice st\u00e1t se vzorem pro dal\u0161\u00ed americk\u00e9 st\u00e1ty i Evropskou unii.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.axios.com\/2025\/09\/29\/newsom-signs-major-california-ai-bill\">https:\/\/www.axios.com\/2025\/09\/29\/newsom-signs-major-california-ai-bill<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UNESCO a Afrika: AI m\u00e1 slou\u017eit lidem, ne je nahrazovat<\/h3>\n\n\n\n<p>Na z\u00e1\u0159ijov\u00e9m summitu G20 UNESCO ozn\u00e1milo nov\u00fd bal\u00ed\u010dek iniciativ, kter\u00fd m\u00e1 zajistit, \u017ee rozvoj AI v Africe prob\u011bhne eticky, inkluzivn\u011b a v souladu s lidsk\u00fdmi pr\u00e1vy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p>Mezi hlavn\u00ed body pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0161kolen\u00ed pro 15 000 \u00fa\u0159edn\u00edk\u016f a 5 000 soudc\u016f,<\/li>\n\n\n\n<li>podpora otev\u0159en\u00fdch a ov\u011b\u0159en\u00fdch AI n\u00e1stroj\u016f pro ve\u0159ejn\u00fd sektor,<\/li>\n\n\n\n<li>roz\u0161\u00ed\u0159en\u00ed datab\u00e1ze <strong>AI Tools Radar<\/strong> ur\u010den\u00e9 vl\u00e1d\u00e1m, m\u00e9di\u00edm i justici.<\/li>\n<\/ul>\n\n\n\n<p>UNESCO t\u00edm d\u00e1v\u00e1 jasn\u011b najevo: nesta\u010d\u00ed AI rozv\u00edjet technologicky \u2014 mus\u00ed b\u00fdt \u0159\u00edzen\u00e1 hodnotami a d\u016fv\u011brou.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.unesco.org\/en\/articles\/ai-africa-unesco-unveils-new-solutions-its-development-g20\">https:\/\/www.unesco.org\/en\/articles\/ai-africa-unesco-unveils-new-solutions-its-development-g20<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u00e1v\u011br: Budoucnost je tady a um\u00ed ps\u00e1t z\u00e1kony<\/h3>\n\n\n\n<p>Z\u00e1\u0159\u00ed 2025 jasn\u011b uk\u00e1zalo, \u017ee um\u011bl\u00e1 inteligence u\u017e nen\u00ed jen hra\u010dka pro v\u00fdvoj\u00e1\u0159e, ale kl\u00ed\u010dov\u00fd akt\u00e9r ve sv\u011bt\u011b politiky, pr\u00e1va, v\u011bdy i b\u011b\u017en\u00e9ho \u017eivota.<\/p>\n\n\n\n<p>Zat\u00edmco v Alb\u00e1nii dostala AI vlastn\u00ed k\u0159eslo ve vl\u00e1d\u011b, Kalifornie se sna\u017e\u00ed jej\u00ed moc regulovat. A mezi t\u00edm Google ukazuje, \u017ee budoucnost nemus\u00ed b\u00fdt napsan\u00e1 slovy \u2014 ale obr\u00e1zkem, kter\u00fd AI pochop\u00ed.<\/p>\n\n\n\n<p>A tak p\u0159\u00edb\u011bhy AI p\u0159est\u00e1vaj\u00ed b\u00fdt sci-fi. Jsou o tom, co v n\u00ed hled\u00e1me, kam ji chceme pustit \u2014 a jak\u00e9 hodnoty j\u00ed cestou p\u0159ed\u00e1me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1\u0159ijov\u00e9 zaj\u00edmavosti, pecky i skand\u00e1ly ze sv\u011bta online marketingu.<br \/>\nMeta spou\u0161t\u00ed asistenta pro seznamov\u00e1n\u00ed na Facebooku.<br \/>\nBude americk\u00e1 vl\u00e1da manipulovat s algoritmy TikToku?<br \/>\nWordPress versus ostatn\u00ed: V\u00fdkon v Core Web Vitals.<br \/>\nGoogle tajn\u011b zvy\u0161oval ceny reklam.<br \/>\nAlb\u00e1nie m\u00e1 nov\u00e9ho ministra: jmenuje se Diella a je to AI.<br \/>\nA mnoho dal\u0161\u00edho.<\/p>\n","protected":false},"author":4,"featured_media":4533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,24,26,27],"tags":[21,34,62,30],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","tag-ai","tag-google","tag-linkedin","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z onlajnu - z\u00e1\u0159\u00ed 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-zari-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu - z\u00e1\u0159\u00ed 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1\u0159ijov\u00e9 zaj\u00edmavosti, pecky i skand\u00e1ly ze sv\u011bta online marketingu. Meta spou\u0161t\u00ed asistenta pro seznamov\u00e1n\u00ed na Facebooku. Bude americk\u00e1 vl\u00e1da manipulovat s algoritmy TikToku? WordPress versus ostatn\u00ed: V\u00fdkon v Core Web Vitals. Google tajn\u011b zvy\u0161oval ceny reklam. Alb\u00e1nie m\u00e1 nov\u00e9ho ministra: jmenuje se Diella a je to AI. 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