{"id":4518,"date":"2025-09-19T09:40:26","date_gmt":"2025-09-19T07:40:26","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4518"},"modified":"2025-09-19T09:49:33","modified_gmt":"2025-09-19T07:49:33","slug":"zaklady-ux-ui-co-dela-web-privetivym-pro-zakaznika","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/zaklady-ux-ui-co-dela-web-privetivym-pro-zakaznika\/","title":{"rendered":"Z\u00e1klady UX\/UI: Co d\u011bl\u00e1 web p\u0159\u00edv\u011btiv\u00fdm pro z\u00e1kazn\u00edka?"},"content":{"rendered":"\n<p>Mo\u017en\u00e1 u\u017e jste sly\u0161eli zkratky <strong>UX<\/strong> a <strong>UI<\/strong>, kter\u00e9 se \u010dasto objevuj\u00ed v souvislosti s weby a e-shopy. Na prvn\u00ed pohled p\u016fsob\u00ed jako technick\u00e9 pojmy, ale ve skute\u010dnosti se t\u00fdkaj\u00ed n\u011b\u010deho velmi jednoduch\u00e9ho \u2013 toho, <strong>jak se z\u00e1kazn\u00edk na va\u0161em webu c\u00edt\u00ed<\/strong> a zda na n\u011bm snadno ud\u011bl\u00e1 to, co pot\u0159ebuje.<\/p>\n\n\n\n<p>Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat? Proto\u017ee n\u00e1v\u0161t\u011bvn\u00edk rozhoduje b\u011bhem p\u00e1r vte\u0159in, jestli na webu z\u016fstane, nebo odejde. A pokud se mu v\u00e1\u0161 web zd\u00e1 nep\u0159ehledn\u00fd, pomal\u00fd nebo zmaten\u00fd, d\u00e1 p\u0159ednost konkurenci \u2013 bez ohledu na to, jak kvalitn\u00ed produkt nebo slu\u017ebu nab\u00edz\u00edte.<\/p>\n\n\n\n<p>Dobr\u00e9 UX a UI tedy nen\u00ed jen o tom, aby web hezky vypadal. Je to hlavn\u011b o tom, aby byl <strong>praktick\u00fd, d\u016fv\u011bryhodn\u00fd a p\u0159\u00edv\u011btiv\u00fd pro z\u00e1kazn\u00edka<\/strong>. Spr\u00e1vn\u011b navr\u017een\u00fd web dok\u00e1\u017ee zv\u00fd\u0161it po\u010det objedn\u00e1vek, zlep\u0161it prvn\u00ed dojem a u\u0161et\u0159it spoustu zbyte\u010dn\u00fdch dotaz\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>UX\/UI v kostce \u2013 jednoduch\u00e9 vysv\u011btlen\u00ed<\/strong><\/h2>\n\n\n\n<p>Abychom se neztratili v pojmech, poj\u010fme si to vysv\u011btlit jednodu\u0161e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX (User Experience)<\/strong> \u2013 u\u017eivatelsk\u00e1 zku\u0161enost. Jde o to, <strong>jak se z\u00e1kazn\u00edk na webu c\u00edt\u00ed<\/strong>, jak snadno se pohybuje mezi str\u00e1nkami, jestli rychle najde informace a zda je pro n\u011bj proces objedn\u00e1vky jasn\u00fd.<br>\ud83d\udc49 UX je jako <strong>uspo\u0159\u00e1d\u00e1n\u00ed obchodu<\/strong> \u2013 kdy\u017e jsou reg\u00e1ly logicky se\u0159azen\u00e9 a pokladna je na spr\u00e1vn\u00e9m m\u00edst\u011b, z\u00e1kazn\u00edk nakoup\u00ed rychle a r\u00e1d.<br><\/li>\n\n\n\n<li><strong>UI (User Interface)<\/strong> \u2013 u\u017eivatelsk\u00e9 rozhran\u00ed. To je <strong>vzhled a vizu\u00e1ln\u00ed prvky webu<\/strong> \u2013 barvy, tla\u010d\u00edtka, p\u00edsmo, ikonky.<br>\ud83d\udc49 UI je jako <strong>v\u00fdloha a cedule v obchod\u011b<\/strong> \u2013 p\u0159itahuj\u00ed pozornost, ukazuj\u00ed sm\u011br a pom\u00e1haj\u00ed z\u00e1kazn\u00edkovi vybrat.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Kr\u00e1tce \u0159e\u010deno<\/strong>: UX se star\u00e1 o pohodl\u00ed, UI o vzhled. Spolu vytv\u00e1\u0159ej\u00ed web, na kter\u00fd se z\u00e1kazn\u00edk nejen r\u00e1d pod\u00edv\u00e1, ale hlavn\u011b na n\u011bm bez probl\u00e9m\u016f ud\u011bl\u00e1, co pot\u0159ebuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1sady p\u0159\u00edv\u011btiv\u00e9ho webu<\/strong><\/h2>\n\n\n\n<p>Jak pozn\u00e1te, \u017ee je v\u00e1\u0161 web opravdu p\u0159\u00e1telsk\u00fd k z\u00e1kazn\u00edkovi? Existuje n\u011bkolik pravidel, kter\u00e1 se vyplat\u00ed m\u00edt na pam\u011bti:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>P\u0159ehledn\u00e1 navigace<\/strong><\/h4>\n\n\n\n<p>Menu by m\u011blo b\u00fdt jednoduch\u00e9 a logick\u00e9. Z\u00e1kazn\u00edk mus\u00ed v\u011bd\u011bt, kam kliknout, aby na\u0161el to, co hled\u00e1. Pokud se ztrat\u00ed, v\u011bt\u0161inou odejde.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Rychlost na\u010d\u00edt\u00e1n\u00ed<\/strong><\/h4>\n\n\n\n<p>Nikdo nechce \u010dekat. Pomal\u00fd web je nej\u010dast\u011bj\u0161\u00ed d\u016fvod, pro\u010d z\u00e1kazn\u00edci zav\u00edraj\u00ed str\u00e1nku. Optimalizace obr\u00e1zk\u016f a kvalitn\u00ed hosting jsou z\u00e1klad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Responzivn\u00ed design<\/strong><\/h4>\n\n\n\n<p>V\u00edce ne\u017e polovina n\u00e1v\u0161t\u011bvn\u00edk\u016f p\u0159ich\u00e1z\u00ed z mobilu. Web, kter\u00fd se \u0161patn\u011b zobrazuje na telefonu, p\u0159ich\u00e1z\u00ed o z\u00e1kazn\u00edky je\u0161t\u011b d\u0159\u00edv, ne\u017e se stihnou pod\u00edvat na nab\u00eddku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Jednoduch\u00fd a jasn\u00fd design<\/strong><\/h4>\n\n\n\n<p>M\u00e9n\u011b je v\u00edce. Nep\u0159epl\u00e1can\u00fd web, kde m\u00e1 ka\u017ed\u00fd prvek sv\u016fj smysl, p\u016fsob\u00ed profesion\u00e1ln\u011bji a l\u00e9pe se pou\u017e\u00edv\u00e1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>D\u016fv\u011bryhodnost<\/strong><\/h4>\n\n\n\n<p>Viditeln\u00e9 kontakty, recenze, reference nebo certifik\u00e1ty bud\u00ed d\u016fv\u011bru. Zabezpe\u010den\u00fd protokol <strong>https<\/strong> je dnes samoz\u0159ejmost\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>\u010citelnost obsahu<\/strong><\/h4>\n\n\n\n<p>Velikost p\u00edsma, kontrast a srozumiteln\u00fd jazyk d\u011blaj\u00ed z obsahu n\u011bco, co se d\u00e1 skute\u010dn\u011b p\u0159e\u010d\u00edst. Pokud se mus\u00ed n\u00e1v\u0161t\u011bvn\u00edk nam\u00e1hat, v\u011bt\u0161inou to vzd\u00e1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Jasn\u00e9 v\u00fdzvy k akci (CTA)<\/strong><\/h4>\n\n\n\n<p>Tla\u010d\u00edtka typu \u201eKoupit\u201c, \u201eObjednat\u201c nebo \u201eKontaktujte n\u00e1s\u201c mus\u00ed b\u00fdt snadno viditeln\u00e1 a v\u00e9st u\u017eivatele spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip<\/strong>: Zkuste si web proj\u00edt o\u010dima \u00fapln\u011b nov\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka. Najdete to, co pot\u0159ebujete, bez p\u0159em\u00fd\u0161len\u00ed? Pokud ne, je \u010das na \u00fapravy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u010cast\u00e9 chyby, kter\u00e9 odrazuj\u00ed z\u00e1kazn\u00edky<\/strong><\/h2>\n\n\n\n<p>I kdy\u017e se to na prvn\u00ed pohled nezd\u00e1, sta\u010d\u00ed m\u00e1lo a z\u00e1kazn\u00edk se rozhodne web opustit. Tady jsou nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00e9 UX\/UI odborn\u00edci na webech v\u00eddaj\u00ed:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2757 <strong>Nep\u0159ehledn\u00e9 menu<\/strong><\/h4>\n\n\n\n<p>P\u0159\u00edli\u0161 mnoho polo\u017eek, slo\u017eit\u00e9 kategorie nebo chaotick\u00e9 n\u00e1zvy. Kdy\u017e z\u00e1kazn\u00edk nev\u00ed, kde kliknout, rychle ztrat\u00ed trp\u011blivost.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2757 <strong>P\u0159ehnan\u011b dlouh\u00e9 nebo slo\u017eit\u00e9 texty<\/strong><\/h4>\n\n\n\n<p>Text je d\u016fle\u017eit\u00fd, ale nikdo nechce \u010d\u00edst slohovku plnou odborn\u00fdch v\u00fdraz\u016f. Stru\u010dnost, jasnost a srozumitelnost jsou kl\u00ed\u010dov\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2757 <strong>P\u0159epl\u00e1can\u00fd design<\/strong><\/h4>\n\n\n\n<p>Deset barev, blikaj\u00edc\u00ed bannery, animace na ka\u017ed\u00e9m rohu\u2026 To m\u016f\u017ee p\u016fsobit ru\u0161iv\u011b a ned\u016fv\u011bryhodn\u011b. M\u00edsto wow efektu p\u0159ich\u00e1z\u00ed zmatek.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2757 <strong>Vyskakovac\u00ed okna (pop-upy) ve \u0161patn\u00fd \u010das<\/strong><\/h4>\n\n\n\n<p>Newslettery a nab\u00eddky slev funguj\u00ed, ale pokud vysko\u010d\u00ed hned po na\u010dten\u00ed str\u00e1nky, sp\u00ed\u0161 n\u00e1v\u0161t\u011bvn\u00edka odrad\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2757 <strong>Nejasn\u00fd postup objedn\u00e1vky<\/strong><\/h4>\n\n\n\n<p>Zdlouhav\u00e9 formul\u00e1\u0159e, chyb\u011bj\u00edc\u00ed informace o cen\u011b dopravy nebo nemo\u017enost zaplatit obl\u00edben\u00fdm zp\u016fsobem. Ka\u017ed\u00e1 p\u0159ek\u00e1\u017eka znamen\u00e1 riziko, \u017ee ko\u0161\u00edk z\u016fstane pr\u00e1zdn\u00fd.<\/p>\n\n\n\n<p>\ud83d\udc49 Pokud se v n\u011bkter\u00e9m z t\u011bchto bod\u016f pozn\u00e1v\u00e1te, nezoufejte. Dobr\u00e1 zpr\u00e1va je, \u017ee v\u011bt\u0161inu chyb lze pom\u011brn\u011b rychle odstranit \u2013 a z\u00e1kazn\u00edci to ocen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak UX\/UI ovliv\u0148uje byznys<\/strong><\/h2>\n\n\n\n<p>Dobr\u00e9 UX a UI se neprojev\u00ed jen na hez\u010d\u00edm vzhledu webu. M\u00e1 p\u0159\u00edm\u00fd dopad na to, jestli z\u00e1kazn\u00edk nakoup\u00ed, zavol\u00e1 nebo odejde jinam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vy\u0161\u0161\u00ed konverze<\/strong><\/h3>\n\n\n\n<p>Kdy\u017e se z\u00e1kazn\u00edk na webu rychle zorientuje a bez probl\u00e9m\u016f dokon\u010d\u00ed objedn\u00e1vku, pravd\u011bpodobnost n\u00e1kupu v\u00fdrazn\u011b roste. I drobn\u00e1 zm\u011bna, jako zkr\u00e1cen\u00ed formul\u00e1\u0159e nebo p\u0159id\u00e1n\u00ed tla\u010d\u00edtka \u201eKoupit\u201c na viditeln\u011bj\u0161\u00ed m\u00edsto, m\u016f\u017ee zv\u00fd\u0161it konverzn\u00ed pom\u011br o des\u00edtky procent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Del\u0161\u00ed doba str\u00e1ven\u00e1 na webu<\/strong><\/h3>\n\n\n\n<p>P\u0159ehledn\u00fd web s \u010diteln\u00fdm obsahem a dobrou navigac\u00ed udr\u017e\u00ed n\u00e1v\u0161t\u011bvn\u00edka d\u00e9le. A \u010d\u00edm d\u00e9le z\u016fstane, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee se prom\u011bn\u00ed v z\u00e1kazn\u00edka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ni\u017e\u0161\u00ed m\u00edra opu\u0161t\u011bn\u00ed (bounce rate)<\/strong><\/h3>\n\n\n\n<p>Nep\u0159ehledn\u00e9 nebo pomal\u00e9 str\u00e1nky z\u00e1kazn\u00edci okam\u017eit\u011b zav\u00edraj\u00ed. Naopak rychl\u00fd, jasn\u00fd a d\u016fv\u011bryhodn\u00fd web sni\u017euje procento n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed odch\u00e1zej\u00ed po p\u00e1r vte\u0159in\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u016fv\u011bra a loajalita z\u00e1kazn\u00edk\u016f<\/strong><\/h3>\n\n\n\n<p>Pokud z\u00e1kazn\u00edk projde objedn\u00e1vkou hladce a bez komplikac\u00ed, r\u00e1d se vr\u00e1t\u00ed. P\u0159\u00edv\u011btiv\u00fd web zvy\u0161uje d\u016fv\u011bru a podporuje opakovan\u00e9 n\u00e1kupy.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Praktick\u00fd p\u0159\u00edklad<\/strong>: Jeden e-shop s oble\u010den\u00edm zv\u00fd\u0161il tr\u017eby o 20 %, kdy\u017e m\u00edsto p\u011bti krok\u016f v ko\u0161\u00edku zavedl pouze dva. Jednodu\u0161\u0161\u00ed cesta = v\u00edce dokon\u010den\u00fdch objedn\u00e1vek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak za\u010d\u00edt s vylep\u0161ov\u00e1n\u00edm vlastn\u00edho webu<\/strong><\/h2>\n\n\n\n<p>Ne ka\u017ed\u00fd m\u00e1 \u010das a rozpo\u010det na kompletn\u00ed redesign webu. Ale i mal\u00e9 \u00fapravy mohou m\u00edt velk\u00fd dopad. Tady je p\u00e1r jednoduch\u00fdch krok\u016f, kter\u00e9 zvl\u00e1dne ud\u011blat ka\u017ed\u00fd majitel webu nebo e-shopu:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pod\u00edvejte se na sv\u016fj web o\u010dima z\u00e1kazn\u00edka<\/strong><\/h3>\n\n\n\n<p>Otev\u0159ete web tak, jako byste ho nikdy p\u0159edt\u00edm nevid\u011bli. Najdete rychle, co hled\u00e1te? Je jasn\u00e9, kde kliknout? Pokud mus\u00edte p\u0159em\u00fd\u0161let, z\u00e1kazn\u00edk bude m\u00edt stejn\u00fd probl\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Po\u017e\u00e1dejte o zp\u011btnou vazbu<\/strong><\/h3>\n\n\n\n<p>Dejte web vyzkou\u0161et kamar\u00e1dovi nebo kolegovi. Sledujte, kde v\u00e1h\u00e1, kde klik\u00e1, co mu nen\u00ed jasn\u00e9. Z\u00edsk\u00e1te cenn\u00e9 post\u0159ehy, kter\u00e9 sami nevid\u00edte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sledujte data<\/strong><\/h3>\n\n\n\n<p>Pou\u017eijte analytick\u00e9 n\u00e1stroje jako <strong>Google Analytics<\/strong> (uk\u00e1\u017ee, odkud lid\u00e9 p\u0159ich\u00e1zej\u00ed a kde odch\u00e1zej\u00ed) nebo <strong>Hotjar<\/strong> (nahr\u00e1vky u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed, heatmapy). D\u00edky nim zjist\u00edte, kde lid\u00e9 t\u00e1pou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Za\u010dn\u011bte od detail\u016f<\/strong><\/h3>\n\n\n\n<p>Nemus\u00edte m\u011bnit cel\u00fd web. N\u011bkdy sta\u010d\u00ed zkr\u00e1tit objedn\u00e1vkov\u00fd formul\u00e1\u0159, zv\u011bt\u0161it p\u00edsmo, nebo p\u0159idat v\u00fdrazn\u011bj\u0161\u00ed tla\u010d\u00edtko \u201eObjednat\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zva\u017ete odbornou pomoc<\/strong><\/h3>\n\n\n\n<p>UX a UI je oblast, kde se zku\u0161enosti vyplat\u00ed. Agentura dok\u00e1\u017ee rychle odhalit slab\u00e1 m\u00edsta, navrhnout \u0159e\u0161en\u00ed a u\u0161et\u0159it v\u00e1m \u010das i zbyte\u010dn\u00e9 experimenty.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip<\/strong>: D\u011blejte zm\u011bny postupn\u011b a sledujte v\u00fdsledky. Uvid\u00edte, co funguje a co m\u00e1 smysl d\u00e1l rozv\u00edjet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p>Dobr\u00e9 UX a UI nejsou jen hezk\u00e1 slova z oblasti designu. Jsou to <strong>z\u00e1klady \u00fasp\u011b\u0161n\u00e9ho webu<\/strong>, kter\u00fd z\u00e1kazn\u00edk\u016fm \u0161et\u0159\u00ed \u010das, p\u016fsob\u00ed profesion\u00e1ln\u011b a hlavn\u011b pom\u00e1h\u00e1 firm\u00e1m prod\u00e1vat.<\/p>\n\n\n\n<p><strong>P\u0159\u00edv\u011btiv\u00fd web:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>umo\u017en\u00ed z\u00e1kazn\u00edkovi rychle naj\u00edt, co pot\u0159ebuje<br><\/li>\n\n\n\n<li>vzbud\u00ed v n\u011bm d\u016fv\u011bru<br><\/li>\n\n\n\n<li>a povede ho p\u0159irozen\u011b k akci \u2013 a\u0165 u\u017e jde o n\u00e1kup, vypln\u011bn\u00ed formul\u00e1\u0159e nebo kontaktov\u00e1n\u00ed firmy<br><\/li>\n<\/ul>\n\n\n\n<p>Pamatujte: <strong>i mal\u00e1 zm\u011bna m\u016f\u017ee p\u0159in\u00e9st velk\u00fd rozd\u00edl<\/strong>. Lep\u0161\u00ed tla\u010d\u00edtko, p\u0159ehledn\u011bj\u0161\u00ed menu nebo rychlej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nky m\u016f\u017ee znamenat des\u00edtky procent nav\u00edc v objedn\u00e1vk\u00e1ch.Pokud si nejste jist\u00ed, jak na tom v\u00e1\u0161 web je, <a href=\"https:\/\/www.webmium.cz\/kontakt\">ozv\u011bte se n\u00e1m<\/a>. Pod\u00edv\u00e1me se na n\u011bj o\u010dima z\u00e1kazn\u00edka, najdeme slab\u00e1 m\u00edsta a navrhneme jednoduch\u00e1 zlep\u0161en\u00ed, kter\u00e1 budou m\u00edt skute\u010dn\u00fd dopad.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">Dal\u0161\u00ed \u010dl\u00e1nky : <a href=\"https:\/\/www.webmium.cz\/blog\/category\/seo-novinky\/\">SEO novinky<\/a><\/pre>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-77fe08eafea6a1cd6a2f43c7ecd0de4d\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:40px;line-height:1.15\"><strong>Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.webmium.cz\/seo\" style=\"border-radius:50px;color:#ffffff\">Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chcete, aby v\u00e1\u0161 web nebo e-shop p\u0159itahoval z\u00e1kazn\u00edky a snadno je dovedl k n\u00e1kupu? Kl\u00ed\u010dem je dobr\u00e9 UX a UI \u2013 tedy to, jak se u\u017eivatel na webu c\u00edt\u00ed a jak snadno s n\u00edm pracuje. V \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, co d\u011bl\u00e1 web p\u0159\u00edv\u011btiv\u00fdm, jak\u00e9 chyby se vyplat\u00ed vyhnout a pro\u010d i mal\u00e9 zm\u011bny mohou m\u00edt velk\u00fd vliv na va\u0161e v\u00fdsledky.<\/p>\n","protected":false},"author":2,"featured_media":4519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-jak-na-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1klady UX\/UI: Co d\u011bl\u00e1 web p\u0159\u00edv\u011btiv\u00fdm pro z\u00e1kazn\u00edka - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Objevte z\u00e1klady UX a UI, kter\u00e9 z va\u0161eho webu ud\u011blaj\u00ed m\u00edsto, kde se z\u00e1kazn\u00edci c\u00edt\u00ed pohodln\u011b. P\u0159ehledn\u00e9 menu, rychlost, d\u016fv\u011bryhodnost a jasn\u00e9 CTA \u2013 tipy, jak zv\u00fd\u0161it prodeje i spokojenost n\u00e1v\u0161t\u011bvn\u00edk\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/zaklady-ux-ui-co-dela-web-privetivym-pro-zakaznika\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1klady UX\/UI: Co d\u011bl\u00e1 web p\u0159\u00edv\u011btiv\u00fdm pro z\u00e1kazn\u00edka - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Objevte z\u00e1klady UX a UI, kter\u00e9 z va\u0161eho webu ud\u011blaj\u00ed m\u00edsto, kde se z\u00e1kazn\u00edci c\u00edt\u00ed pohodln\u011b. 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