{"id":4513,"date":"2025-09-05T16:40:45","date_gmt":"2025-09-05T14:40:45","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4513"},"modified":"2025-09-05T16:40:47","modified_gmt":"2025-09-05T14:40:47","slug":"novinky-z-onlajnu-srpen-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-srpen-2025\/","title":{"rendered":"Novinky z onlajnu srpen 2025"},"content":{"rendered":"\n<p>Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. V na\u0161em pravideln\u00e9m souhrnu se zam\u011b\u0159ujeme na nejnov\u011bj\u0161\u00ed d\u011bn\u00ed v oblasti SEO, PPC, um\u011bl\u00e9 inteligence, soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00e9ho v\u00fdvoje. Pokud chcete dr\u017eet krok s digit\u00e1ln\u00edm sv\u011btem, tenhle \u010dl\u00e1nek v\u00e1s nezklame.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Meta zakazuje politickou reklamu v Evrop\u011b kv\u016fli nov\u00fdm p\u0159edpis\u016fm EU<\/h2>\n\n\n\n<p>Meta ozn\u00e1mila, \u017ee od \u0159\u00edjna 2025 zak\u00e1\u017ee ve\u0161ker\u00e9 placen\u00e9 politick\u00e9, volebn\u00ed a tematicky citliv\u00e9 reklamy v Evropsk\u00e9 unii. D\u016fvodem je nov\u00e1 evropsk\u00e1 regulace, je\u017e vy\u017eaduje detailn\u00ed ozna\u010dov\u00e1n\u00ed reklamy \u2013 od sponzora p\u0159es \u00fa\u010del a \u010d\u00e1stku reklamy a\u017e po c\u00edlen\u00ed \u2013 a nastavuje p\u0159\u00edsn\u00e9 limity pro pou\u017eit\u00ed osobn\u00edch dat bez v\u00fdslovn\u00e9ho souhlasu u\u017eivatel\u016f. Meta uvedla, \u017ee po\u017eadavky t\u00e9to regulace jsou pro jejich reklamn\u00ed syst\u00e9my nepr\u016fchodn\u00e9 a vytv\u00e1\u0159ej\u00ed zna\u010dn\u00e9 provozn\u00ed v\u00fdzvy a pr\u00e1vn\u00ed nejistoty. Diskuse se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm fungov\u00e1n\u00ed c\u00edlen\u00e9 reklamy a slo\u017eitosti dodr\u017eov\u00e1n\u00ed nov\u00fdch norem, co\u017e vedlo Meta k z\u00e1v\u011bru, \u017ee bude bezpe\u010dn\u011bj\u0161\u00ed reklamy v t\u00e9to oblasti jednodu\u0161e zak\u00e1zat. Zat\u00edmco placenou propagaci zru\u0161\u00ed, organick\u00fd politick\u00fd obsah a diskuse z\u016fstanou povoleny&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram testuje re\u017eim obraz v obraze pro videoklipy Reels<\/h2>\n\n\n\n<p>Instagram za\u010dal testovat novou funkci obraz v obraze pro p\u0159ehr\u00e1v\u00e1n\u00ed Reels, kter\u00e1 u\u017eivatel\u016fm umo\u017en\u00ed sledovat videa i mimo samotnou aplikaci. Funkce je zat\u00edm dostupn\u00e1 jen omezen\u00e9mu po\u010dtu u\u017eivatel\u016f, kte\u0159\u00ed se mohou p\u0159epnout na toto v nastaven\u00ed p\u0159ehr\u00e1v\u00e1n\u00ed. Nab\u00edz\u00ed tak pohodln\u011bj\u0161\u00ed multitasking, podobn\u011b jako to d\u011blaj\u00ed TikTok a YouTube, a m\u016f\u017ee prodlou\u017eit dobu sledov\u00e1n\u00ed vide\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta aktualizuje marketingov\u00e9 API pro vyu\u017eit\u00ed um\u00edst\u011bn\u00ed Advantage+<\/h2>\n\n\n\n<p>Meta od z\u00e1\u0159\u00ed 2025 automaticky aktivuje funkci Dynamick\u00e1 m\u00e9dia u Advantage+ katalogov\u00fdch reklam p\u0159es Marketing API. C\u00edlem je zlep\u0161it v\u00fdkon reklam pomoc\u00ed v\u011bt\u0161\u00ed kreativity, v\u010detn\u011b vyu\u017eit\u00ed vide\u00ed. Zm\u011bna sjednocuje API s Ads Managerem, ale inzerenti se mohou z funkce p\u0159\u00edpadn\u011b odhl\u00e1sit.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram sd\u00edl\u00ed tipy, jak zv\u00fd\u0161it po\u010det sleduj\u00edc\u00edch<\/h2>\n\n\n\n<p>Instagram for Business zve\u0159ejnil infografiku s tipy, jak organicky r\u016fst na platform\u011b. Doporu\u010duje publikovat Reels t\u0159ikr\u00e1t a\u017e p\u011btkr\u00e1t t\u00fddn\u011b, proto\u017ee maj\u00ed vysok\u00fd dosah a zvy\u0161uj\u00ed \u0161anci na objeven\u00ed nov\u00fdm publikem. Carousel p\u0159\u00edsp\u011bvky zase pom\u00e1haj\u00ed udr\u017eet pozornost a podporuj\u00ed interakce. Tyto a dal\u0161\u00ed strategie z \u010dl\u00e1nku jsou obzvl\u00e1\u0161\u0165 u\u017eite\u010dn\u00e9 v obdob\u00ed p\u0159ed sv\u00e1tky, kdy konkurence o pozornost na soci\u00e1ln\u00edch s\u00edt\u00edch roste.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010c\u00edna neprod\u00e1 algoritmus TikToku USA<\/h2>\n\n\n\n<p>\u010c\u00ednsk\u00e1 vl\u00e1da jasn\u011b uvedla, \u017ee nehodl\u00e1 prodat kl\u00ed\u010dov\u00fd algoritmus TikToku jako sou\u010d\u00e1st \u017e\u00e1dn\u00e9 dohody s USA \u2013 ten je zak\u00e1z\u00e1n v exportn\u00edm katalogu citliv\u00fdch technologi\u00ed, co\u017e prakticky znemo\u017e\u0148uje \u00fasp\u011b\u0161n\u00fd prodej aplikace do Ameriky. V d\u016fsledku toho \u010del\u00ed TikTok riziku \u00fapln\u00e9ho z\u00e1kazu v USA, pokud se p\u0159ed statn\u011b vymezen\u00fdm term\u00ednem nepoda\u0159\u00ed dos\u00e1hnout dohody, kter\u00e1 by umo\u017enila pokra\u010dov\u00e1n\u00ed jeho provozu.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spole\u010dnost X zp\u0159\u00edstup\u0148uje Grok 4 v\u0161em u\u017eivatel\u016fm zdarma, aby zv\u00fd\u0161ila z\u00e1jem o sv\u00e9 produkty v oblasti um\u011bl\u00e9 inteligence<\/h2>\n\n\n\n<p>X umo\u017e\u0148uje od srpna 2025 bezplatn\u00fd p\u0159\u00edstup ke sv\u00e9mu nejnov\u011bj\u0161\u00edmu AI modelu Grok\u202f4 v\u0161em u\u017eivatel\u016fm po cel\u00e9m sv\u011bt\u011b. Ti mohou vyu\u017e\u00edvat re\u017eimy Auto, kter\u00fd inteligentn\u011b rozhoduje, kdy vyu\u017e\u00edt Grok\u202f4, nebo Expert, kter\u00fd jej vyu\u017e\u00edv\u00e1 v\u017edy. Nab\u00eddka je \u010dasov\u011b omezen\u00e1 a zahrnuje \u0161t\u011bdr\u00e9 limity na dotazy. Pro opravdu neomezovan\u00e9 vyu\u017eit\u00ed v\u0161ak bude pot\u0159eba p\u0159edplatn\u00e9. Sou\u010d\u00e1st\u00ed strategie je i zp\u0159\u00edstupn\u011bn\u00ed funkce Grok Imagine zdarma pro u\u017eivatele v USA, kter\u00e1 umo\u017e\u0148uje generov\u00e1n\u00ed obr\u00e1zk\u016f a vide\u00ed z textov\u00fdch podn\u011bt\u016f &#8211; co\u017e celkov\u011b slou\u017e\u00ed k podpo\u0159e z\u00e1jmu u\u017eivatel\u016f o AI funkce a motivaci ke komer\u010dn\u00edmu vyu\u017eit\u00ed platformy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X v\u00fdrazn\u011b zlep\u0161uje funkcionalitu p\u0159evodu textu na video a nov\u00e9 mo\u017enosti um\u011bl\u00e9 inteligence<\/h2>\n\n\n\n<p>X se siln\u011b zam\u011b\u0159uje na v\u00fdrazn\u00e9 vylep\u0161en\u00ed sv\u00fdch AI n\u00e1stroj\u016f, zejm\u00e9na re\u017eimu Grok Imagine pro generov\u00e1n\u00ed vide\u00ed z textov\u00fdch podn\u011bt\u016f. Funkce, kter\u00e1 umo\u017e\u0148uje vytv\u00e1\u0159et kr\u00e1tk\u00e9 \u0161estivte\u0159inov\u00e9 videoklipy s audio doprovodem, byla p\u016fvodn\u011b exkluzivn\u011b dostupn\u00e1 p\u0159edplatitel\u016fm Premium nebo X Premium, ale pro americk\u00e9 u\u017eivatele je nyn\u00ed do\u010dasn\u011b zp\u0159\u00edstupn\u011bna zdarma. Vedle toho platforma p\u0159idala mo\u017enost animovat statick\u00e9 obr\u00e1zky p\u0159\u00edmo ve feedu p\u0159es Grok \u2013 v\u0161echny tyto novinky jsou kl\u00ed\u010dov\u00fdmi \u010d\u00e1stmi strategick\u00e9ho posunu ke tv\u016fr\u010d\u00ed AI tvorb\u011b na X.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Novinky v AI<\/h1>\n\n\n\n<p>L\u00e9to mo\u017en\u00e1 l\u00e1k\u00e1 k odpo\u010dinku, ale sv\u011bt um\u011bl\u00e9 inteligence rozhodn\u011b nezah\u00e1lel. Srpen 2025 p\u0159inesl p\u011bt z\u00e1sadn\u00edch ud\u00e1lost\u00ed, kter\u00e9 ukazuj\u00ed, jak rychle a dramaticky se tento obor vyv\u00edj\u00ed. Od p\u0159\u00edchodu nov\u00e9 generace GPT\u20115 a\u017e po znepokojiv\u00e9 zpr\u00e1vy o zneu\u017eit\u00ed agentick\u00fdch AI syst\u00e9m\u016f \u2013 bylo toho opravdu hodn\u011b.<\/p>\n\n\n\n<p>P\u0159in\u00e1\u0161\u00edme v\u00e1m v\u00fdb\u011br <strong>nejzaj\u00edmav\u011bj\u0161\u00edch AI novinek srpna 2025<\/strong>, kter\u00e9 by v\u00e1m nem\u011bly uniknout. A\u0165 u\u017e jste laik, nad\u0161enec, nebo profesion\u00e1l, tohle v\u00e1s rozhodn\u011b zaujme!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OpenAI odhaluje GPT\u20115 \u2013 skute\u010dn\u00fd \u201ePhD-level\u201c mozek v AI<\/h2>\n\n\n\n<p>V \u00favodu m\u011bs\u00edce, 7. srpna 2025, OpenAI p\u0159edstavilo GPT\u20115 \u2013 multimod\u00e1ln\u00ed model pro text, obraz i hlas. Disponuje re\u017eimem \u201ethoughtful mode\u201c pro l\u00e9pe strukturovan\u00e9 my\u0161len\u00ed, zvl\u00e1d\u00e1 del\u0161\u00ed kontext a\u017e 256\u202f000 token\u016f, m\u00e1 agentick\u00e9 schopnosti a dok\u00e1\u017ee ladit t\u00f3n a styl odpov\u011bd\u00ed. Tohle je po\u0159\u00e1dn\u00fd skok v porozum\u011bn\u00ed i kreativit\u011b \u2013 \u201ePhD\u202f\u2011level intelligence\u201c to nazvali odborn\u00edci <\/p>\n\n\n\n<p><a href=\"https:\/\/etcjournal.com\/2025\/08\/13\/three-biggest-ai-stories-in-august-2025\/?utm_source=chatgpt.com\">etcjournal.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stanfordem \u0159\u00edzen\u00e1 autonomn\u00ed laborato\u0159: AI v\u011bdci bez lid\u00ed<\/h2>\n\n\n\n<p>V\u011bdci ve spolupr\u00e1ci Stanfordu a Chan Zuckerberg Biohubu vytvo\u0159ili pln\u011b autonomn\u00ed AI laborato\u0159, kde \u201eAI v\u011bdci\u201c sami navrhuj\u00ed a testuj\u00ed l\u00e1tky (konkr\u00e9tn\u011b nanobodies proti COVID\u201119). Proces od n\u00e1vrhu po in\u202fv\u00edtro testov\u00e1n\u00ed prob\u011bhl s minim\u00e1ln\u00edm lidsk\u00fdm z\u00e1sahem \u2013 v\u00edce ne\u017e 90\u202f% n\u00e1vrh\u016f bylo \u00fasp\u011b\u0161n\u00fdch.<\/p>\n\n\n\n<p> <a href=\"https:\/\/etcjournal.com\/2025\/08\/13\/three-biggest-ai-stories-in-august-2025\/?utm_source=chatgpt.com\">etcjournal.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hrozba zneu\u017eit\u00ed agentick\u00e9ho AI: zlo\u010dinci u\u017e nek\u00f3duj\u00ed, AI p\u00ed\u0161e za n\u011b<\/h2>\n\n\n\n<p>Anthropic zve\u0159ejnil zpr\u00e1vu z 27. srpna 2025: agentick\u00fd AI je nov\u011b zneu\u017e\u00edv\u00e1n pro kybernetick\u00e9 \u00fatoky \u2013 naps\u00e1n\u00ed ransomwaru \u010di jin\u00fdch zlo\u010dinn\u00fdch n\u00e1stroj\u016f zvl\u00e1dne i osoba bez technick\u00fdch znalost\u00ed. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.anthropic.com\/news\/detecting-countering-misuse-aug-2025?utm_source=chatgpt.com\">anthropic.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MIT potvrzuje: 95\u202f% AI pilotn\u00edch projekt\u016f kon\u010d\u00ed ne\u00fasp\u011bchem<\/h2>\n\n\n\n<p>Nov\u00fd studie NANDA od MIT uv\u00e1d\u00ed alarmuj\u00edc\u00ed \u010d\u00edslo \u2013 a\u017e 95\u202f% pilotn\u00edch firemn\u00edch AI projekt\u016f nekon\u010d\u00ed v ostr\u00e9m nasazen\u00ed, \u010dasto kv\u016fli slo\u017eit\u00e9 integraci nebo \u0161patn\u011b alokovan\u00fdm rozpo\u010dt\u016fm. Studie nav\u00edc upozor\u0148uje na riziko AI investi\u010dn\u00ed bubliny. Sam Altman z OpenAI i Gary Marcus varuj\u00ed, \u017ee hype m\u016f\u017ee p\u0159ipom\u00ednat dot\u202f\u2011com krizi. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.windowscentral.com\/artificial-intelligence\/95-percent-ai-projects-fail-bubble-pop?utm_source=chatgpt.com\">windowscentral.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indie vstupuje do \u00e9ry \u201eAI\u2011First\u201c<\/h2>\n\n\n\n<p>Podle pr\u016fzkumu Microsoft Work Trend Index (srpen 2025) se 93\u202f% indick\u00fdch \u201efrontier firem\u201c chyst\u00e1 vyu\u017e\u00edvat AI agenty jako b\u011b\u017en\u00e9 sou\u010d\u00e1sti pracovn\u00edho procesu b\u011bhem n\u00e1sleduj\u00edc\u00edch 12\u201118 m\u011bs\u00edc\u016f. 59\u202f% ji\u017e pou\u017e\u00edv\u00e1 AI k automatizaci t\u00fdmov\u00e9ho workflow \u2013 to je masivn\u00ed p\u0159echod k modelu, kde \u010dlov\u011bk a AI agent pracuj\u00ed bok po boku.<\/p>\n\n\n\n<p> <a href=\"https:\/\/news.microsoft.com\/source\/asia\/2025\/08\/20\/indias-workforce-goes-ai-first-as-frontier-firms-lead-the-transformation-microsoft-work-trend-index-2025\/?utm_source=chatgpt.com\">news.microsoft.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kam m\u00ed\u0159\u00ed sv\u011bt AI? Srpen napov\u00edd\u00e1 v\u00edc, ne\u017e se zd\u00e1<\/h2>\n\n\n\n<p>Z novinek posledn\u00edho m\u011bs\u00edce je jasn\u00e9, \u017ee AI se st\u00e1v\u00e1 st\u00e1le chyt\u0159ej\u0161\u00ed, samostatn\u011bj\u0161\u00ed \u2013 ale i nebezpe\u010dn\u011bj\u0161\u00ed. Zat\u00edmco v\u00fdvoj jako GPT\u20115 nebo autonomn\u00ed laborato\u0159e otev\u00edraj\u00ed ohromn\u00e9 mo\u017enosti pro v\u011bdu a spole\u010dnost, p\u0159ich\u00e1z\u00ed z\u00e1rove\u0148 i v\u00fdzvy, kter\u00fdm mus\u00edme \u010delit: zneu\u017eit\u00ed technologi\u00ed, selh\u00e1vaj\u00edc\u00ed implementace, \u010di n\u00e1r\u016fst nerovnosti mezi regiony.<\/p>\n\n\n\n<p>Jedno je jist\u00e9 \u2013 <strong>um\u011bl\u00e1 inteligence u\u017e nen\u00ed futuristick\u00e1 p\u0159edstava<\/strong>, ale realita, kter\u00e1 m\u011bn\u00ed sv\u011bt ka\u017ed\u00fdm t\u00fddnem. A my budeme u toho, abychom v\u00e1m o tom p\u0159inesli zpr\u00e1vy jako prvn\u00ed.<\/p>\n\n\n\n<p>Chcete b\u00fdt v obraze i p\u0159\u00ed\u0161t\u011b? Sledujte n\u00e1s \u2013 AI novinky se budou d\u00edt i v z\u00e1\u0159\u00ed!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Novinky v PPC<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Google nasazuje um\u011blou inteligenci do boje proti neplatn\u00e9 n\u00e1v\u0161t\u011bvnosti. Co to znamen\u00e1 pro inzerenty?<\/h2>\n\n\n\n<p>Digit\u00e1ln\u00ed reklama je dnes jedn\u00edm z hlavn\u00edch motor\u016f r\u016fstu firem. Google Ads, Meta Ads, TikTok, LinkedIn \u2014 v\u0161echny tyto platformy umo\u017e\u0148uj\u00ed firm\u00e1m oslovit z\u00e1kazn\u00edky p\u0159esn\u011b tam, kde tr\u00e1v\u00ed \u010das. Ale s rostouc\u00edmi investicemi do online kampan\u00ed p\u0159ich\u00e1z\u00ed i rostouc\u00ed rizika. Jedn\u00edm z nejv\u011bt\u0161\u00edch je tzv. <strong>neplatn\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong> (invalid traffic).<\/p>\n\n\n\n<p>Neplatn\u00e1 n\u00e1v\u0161t\u011bvnost zahrnuje kliky, zobrazen\u00ed nebo interakce, kter\u00e9 nepoch\u00e1zej\u00ed od skute\u010dn\u00fdch u\u017eivatel\u016f. M\u016f\u017ee j\u00edt o boty, automatizovan\u00e9 skripty, farmy klik\u016f nebo nekvalitn\u00ed weby, kter\u00e9 generuj\u00ed fale\u0161n\u00fd provoz. Pro inzerenty to znamen\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ztr\u00e1tu rozpo\u010dtu<\/li>\n\n\n\n<li>Zkreslen\u00e9 v\u00fdsledky kampan\u00ed<\/li>\n\n\n\n<li>Ni\u017e\u0161\u00ed n\u00e1vratnost investic (ROAS)<\/li>\n\n\n\n<li>Komplikovanou optimalizaci<\/li>\n<\/ul>\n\n\n\n<p>Podle n\u011bkter\u00fdch odhad\u016f m\u016f\u017ee neplatn\u00e1 n\u00e1v\u0161t\u011bvnost tvo\u0159it <strong>a\u017e 20\u201330 %<\/strong> v\u00fdkonu kampan\u011b v n\u011bkter\u00fdch segmentech. A to u\u017e je probl\u00e9m, kter\u00fd nelze ignorovat.<\/p>\n\n\n\n<p>Google se rozhodl jednat. Vyu\u017e\u00edv\u00e1 sv\u00e9 nejpokro\u010dilej\u0161\u00ed jazykov\u00e9 modely (LLM) z d\u00edlny <strong>Google Research a DeepMind<\/strong>, kter\u00e9 dok\u00e1\u017eou analyzovat obsah webov\u00fdch str\u00e1nek, chov\u00e1n\u00ed u\u017eivatel\u016f i kontext reklamn\u00edho um\u00edst\u011bn\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<p>Tyto modely funguj\u00ed jako <strong>digit\u00e1ln\u00ed str\u00e1\u017eci kvality<\/strong>. Sleduj\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zda je str\u00e1nka relevantn\u00ed<\/li>\n\n\n\n<li>Zda reklama zapad\u00e1 do kontextu<\/li>\n\n\n\n<li>Zda u\u017eivatel jedn\u00e1 p\u0159irozen\u011b (nap\u0159. scrolluje, klik\u00e1, \u010dte)<\/li>\n\n\n\n<li>Zda nedoch\u00e1z\u00ed k podez\u0159el\u00e9mu chov\u00e1n\u00ed (nap\u0159. n\u00e1hl\u00e9 kliky bez interakce)<\/li>\n<\/ul>\n\n\n\n<p>Pokud syst\u00e9m vyhodnot\u00ed, \u017ee se jedn\u00e1 o podez\u0159el\u00e9 chov\u00e1n\u00ed, reklama se na dan\u00e9m m\u00edst\u011b v\u016fbec <strong>nezobraz\u00ed<\/strong>. To znamen\u00e1, \u017ee inzerenti <strong>neplat\u00ed za zbyte\u010dn\u00e9 zobrazen\u00ed<\/strong> a jejich rozpo\u010det m\u00ed\u0159\u00ed ke skute\u010dn\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky: A\u017e 40% sn\u00ed\u017een\u00ed neplatn\u00e9 n\u00e1v\u0161t\u011bvnosti<\/h3>\n\n\n\n<p>Podle intern\u00edch dat Googlu vedlo nasazen\u00ed t\u011bchto model\u016f k <strong>a\u017e 40% sn\u00ed\u017een\u00ed neplatn\u00e9 n\u00e1v\u0161t\u011bvnosti<\/strong> v reklamn\u00ed s\u00edti. To je obrovsk\u00fd posun, kter\u00fd m\u00e1 dopad nejen na inzerenty, ale i na cel\u00fd reklamn\u00ed ekosyst\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etick\u00fd rozm\u011br: AI jako n\u00e1stroj f\u00e9rovosti<\/h3>\n\n\n\n<p>Nasazen\u00ed AI do boje proti neplatn\u00e9 n\u00e1v\u0161t\u011bvnosti m\u00e1 i <strong>etick\u00fd rozm\u011br<\/strong>. V dob\u011b, kdy se digit\u00e1ln\u00ed reklama pot\u00fdk\u00e1 s kritikou kv\u016fli manipulaci, sledov\u00e1n\u00ed a zneu\u017e\u00edv\u00e1n\u00ed dat, je d\u016fle\u017eit\u00e9 uk\u00e1zat, \u017ee technologie m\u016f\u017ee slou\u017eit i k ochran\u011b.<\/p>\n\n\n\n<p>Google t\u00edmto krokem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chr\u00e1n\u00ed inzerenty p\u0159ed zbyte\u010dn\u00fdmi v\u00fddaji<\/li>\n\n\n\n<li>Odm\u011b\u0148uje kvalitn\u00ed obsah<\/li>\n\n\n\n<li>Zvy\u0161uje d\u016fv\u011bru v reklamn\u00ed syst\u00e9m<\/li>\n\n\n\n<li>Posiluje transparentnost<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Budoucnost reklamy je chyt\u0159ej\u0161\u00ed, f\u00e9rov\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed<\/h3>\n\n\n\n<p>Um\u011bl\u00e1 inteligence u\u017e nen\u00ed jen n\u00e1strojem pro optimalizaci v\u00fdkonu. St\u00e1v\u00e1 se <strong>ochr\u00e1ncem investic<\/strong>, <strong>garantem transparentnosti<\/strong> a <strong>spojencem etick\u00e9ho marketingu<\/strong>. V dob\u011b, kdy ka\u017ed\u00e1 koruna v kampani mus\u00ed m\u00edt smysl, je to revoluce, kterou inzerenti v\u00edtaj\u00ed s otev\u0159enou n\u00e1ru\u010d\u00ed.<\/p>\n\n\n\n<p>A co d\u00e1l? Google pl\u00e1nuje roz\u0161\u00ed\u0159it tyto modely i do dal\u0161\u00edch oblast\u00ed \u2014 nap\u0159\u00edklad do detekce podvodn\u00fdch e-shop\u016f, fale\u0161n\u00fdch recenz\u00ed nebo nekvalitn\u00edch aplikac\u00ed. Reklama se tak st\u00e1v\u00e1 nejen v\u00fdkonn\u011bj\u0161\u00ed, ale i bezpe\u010dn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-large-language-models-invalid-ad-traffic-460682\">https:\/\/searchengineland.com\/google-large-language-models-invalid-ad-traffic-460682<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Max pod rentgenem: Nov\u00fd p\u0159ep\u00edna\u010d n\u00e1klad\u016f m\u011bn\u00ed pravidla hry v digit\u00e1ln\u00edm marketingu<\/h2>\n\n\n\n<p>Digit\u00e1ln\u00ed marketing se za posledn\u00ed dek\u00e1du prom\u011bnil k nepozn\u00e1n\u00ed. Zat\u00edmco d\u0159\u00edve inzerenti pe\u010dliv\u011b ladili ka\u017ed\u00e9 kl\u00ed\u010dov\u00e9 slovo, nastavovali bidy a tvo\u0159ili des\u00edtky variant reklam, dnes se st\u00e1le v\u00edce spol\u00e9haj\u00ed na automatizaci. Google Ads je toho d\u016fkazem \u2014 kampan\u011b typu Performance Max (PMax) slibuj\u00ed maxim\u00e1ln\u00ed v\u00fdkon nap\u0159\u00ed\u010d cel\u00fdm ekosyst\u00e9mem Googlu, a to s minim\u00e1ln\u00edm manu\u00e1ln\u00edm z\u00e1sahem.<\/p>\n\n\n\n<p>Ale pr\u00e1v\u011b tato automatizace p\u0159in\u00e1\u0161\u00ed i z\u00e1sadn\u00ed dilema: <strong>Jak moc kontrolujeme, kam m\u00ed\u0159\u00ed n\u00e1\u0161 rozpo\u010det?<\/strong> A jak zjistit, zda se investice skute\u010dn\u011b vypl\u00e1c\u00ed?<\/p>\n\n\n\n<p>Google proto p\u0159id\u00e1v\u00e1 do rozhran\u00ed nov\u00fd n\u00e1stroj: <strong>p\u0159ep\u00edna\u010d \u201ePod\u00edl na n\u00e1kladech\u201c<\/strong>. Ten umo\u017e\u0148uje inzerent\u016fm vid\u011bt, jak se jejich rozpo\u010det rozd\u011bluje mezi jednotliv\u00e9 kan\u00e1ly.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40 % rozpo\u010dtu m\u00ed\u0159\u00ed na YouTube, ale p\u0159in\u00e1\u0161\u00ed jen 10 % konverz\u00ed<\/li>\n\n\n\n<li>15 % n\u00e1klad\u016f jde na Search, ale generuje 50 % tr\u017eeb<\/li>\n\n\n\n<li>Display m\u00e1 vysok\u00fd pod\u00edl na zobrazen\u00edch, ale n\u00edzk\u00fd na kliknut\u00edch<\/li>\n<\/ul>\n\n\n\n<p>Tato data m\u011bn\u00ed pravidla hry. Market\u00e9\u0159i kone\u010dn\u011b vid\u00ed \u201epod kapotu\u201c automatizace a mohou za\u010d\u00edt strategicky zasahovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak p\u0159ep\u00edna\u010d funguje v praxi?<\/h3>\n\n\n\n<p>V rozhran\u00ed Google Ads se zobraz\u00ed nov\u00e9 metriky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pod\u00edl na n\u00e1kladech<\/strong>: Kolik % rozpo\u010dtu m\u00ed\u0159\u00ed na dan\u00fd kan\u00e1l<\/li>\n\n\n\n<li><strong>Pod\u00edl na konverz\u00edch<\/strong>: Jak\u00fd v\u00fdkon dan\u00fd kan\u00e1l p\u0159in\u00e1\u0161\u00ed<\/li>\n\n\n\n<li><strong>Pod\u00edl na kliknut\u00edch\/zobrazen\u00edch<\/strong>: Jak\u00fd je z\u00e1sah a interakce<\/li>\n<\/ul>\n\n\n\n<p>Tyto metriky lze porovn\u00e1vat, filtrovat podle obdob\u00ed, c\u00edlov\u00e9 skupiny nebo typu konverze. V\u00fdsledkem je <strong>datov\u00e1 mapa kampan\u011b<\/strong>, kter\u00e1 umo\u017e\u0148uje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifikovat neefektivn\u00ed kan\u00e1ly<\/li>\n\n\n\n<li>P\u0159esm\u011brovat rozpo\u010det tam, kde je vy\u0161\u0161\u00ed ROAS<\/li>\n\n\n\n<li>Testovat nov\u00e9 sc\u00e9n\u00e1\u0159e (nap\u0159. zv\u00fd\u0161it pod\u00edl videa u produkt\u016f s vizu\u00e1ln\u00edm apelem)<\/li>\n\n\n\n<li>Obh\u00e1jit rozhodnut\u00ed p\u0159ed veden\u00edm nebo klientem<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Co to znamen\u00e1 pro agentury a freelancery?<\/h3>\n\n\n\n<p>Pro agentury je p\u0159ep\u00edna\u010d n\u00e1klad\u016f obrovskou v\u00fdhodou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lep\u0161\u00ed reporting<\/strong>: Klienti cht\u011bj\u00ed v\u011bd\u011bt, kam m\u00ed\u0159\u00ed jejich pen\u00edze<\/li>\n\n\n\n<li><strong>Strategick\u00e9 pl\u00e1nov\u00e1n\u00ed<\/strong>: Mo\u017enost navrhnout nov\u00e9 rozpo\u010dtov\u00e9 sc\u00e9n\u00e1\u0159e<\/li>\n\n\n\n<li><strong>Vy\u0161\u0161\u00ed d\u016fv\u011bra<\/strong>: Transparentnost posiluje vztah s klientem<\/li>\n<\/ul>\n\n\n\n<p>Freelance market\u00e9\u0159i zase z\u00edsk\u00e1vaj\u00ed n\u00e1stroj, kter\u00fd jim umo\u017en\u00ed konkurovat v\u011bt\u0161\u00edm t\u00fdm\u016fm. S daty v ruce mohou p\u0159esn\u011b vysv\u011btlit, pro\u010d kampan\u011b funguj\u00ed (nebo nefunguj\u00ed) a jak je vylep\u0161it.<\/p>\n\n\n\n<p>A co je nejd\u016fle\u017eit\u011bj\u0161\u00ed? Inzerenti u\u017e nejsou slep\u00ed. Vid\u00ed, kam m\u00ed\u0159\u00ed jejich rozpo\u010det, jak\u00fd m\u00e1 dopad, a mohou jednat. A to je p\u0159esn\u011b to, co modern\u00ed marketing pot\u0159ebuje: <strong>transparentnost, efektivitu a mo\u017enost volby<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-pmax-share-of-cost-toggle-460758\">https:\/\/searchengineland.com\/google-ads-pmax-share-of-cost-toggle-460758<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Asset Studio: Google m\u011bn\u00ed reklamu v kreativn\u00ed laborato\u0159 pro ka\u017ed\u00e9ho<\/h2>\n\n\n\n<p>V digit\u00e1ln\u00edm marketingu se \u010dasto mluv\u00ed o datech, c\u00edlen\u00ed, optimalizaci a algoritmech. Ale jeden faktor z\u016fst\u00e1v\u00e1 nenahraditeln\u00fd: <strong>kreativita<\/strong>. Pr\u00e1v\u011b vizu\u00e1ln\u00ed prvky, texty, videa a celkov\u00fd dojem z reklamy rozhoduj\u00ed o tom, zda si u\u017eivatel v\u0161imne, klikne \u2014 a nakonec nakoup\u00ed.<\/p>\n\n\n\n<p>A\u017e dosud v\u0161ak byla kvalitn\u00ed kreativn\u00ed produkce dom\u00e9nou velk\u00fdch zna\u010dek s vlastn\u00edmi t\u00fdmy grafik\u016f, copywriter\u016f a video editor\u016f. Mal\u00e9 firmy, freelancery nebo agentury s omezen\u00fdm rozpo\u010dtem \u010dasto limitovalo, co si mohly dovolit. Google se rozhodl tento probl\u00e9m vy\u0159e\u0161it \u2014 a p\u0159ich\u00e1z\u00ed s n\u00e1strojem, kter\u00fd m\u016f\u017ee zm\u011bnit pravidla hry: <strong>Asset Studio<\/strong>.<\/p>\n\n\n\n<p>Asset Studio je nov\u00fd n\u00e1stroj integrovan\u00fd p\u0159\u00edmo v rozhran\u00ed Google Ads, kter\u00fd umo\u017e\u0148uje inzerent\u016fm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generovat obr\u00e1zky pomoc\u00ed textov\u00e9ho zad\u00e1n\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Upravovat vizu\u00e1ly (pozad\u00ed, objekty, barvy)<\/strong><\/li>\n\n\n\n<li><strong>Vytv\u00e1\u0159et videa z obr\u00e1zk\u016f a text\u016f<\/strong><\/li>\n\n\n\n<li><strong>P\u0159id\u00e1vat dabing a zvukov\u00e9 stopy<\/strong><\/li>\n\n\n\n<li><strong>Optimalizovat assety pro r\u016fzn\u00e9 form\u00e1ty a kan\u00e1ly<\/strong><\/li>\n<\/ul>\n\n\n\n<p>To v\u0161e bez nutnosti pou\u017e\u00edvat extern\u00ed software, naj\u00edmat specialisty nebo opou\u0161t\u011bt reklamn\u00ed rozhran\u00ed. Asset Studio je navr\u017een tak, aby byl <strong>rychl\u00fd, intuitivn\u00ed a dostupn\u00fd<\/strong> pro ka\u017ed\u00e9ho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dopad na agentury a kreativn\u00ed t\u00fdmy<\/h3>\n\n\n\n<p>Mo\u017en\u00e1 si \u0159\u00edk\u00e1\u0161: \u201eA co agentury? Neohroz\u00ed je to?\u201c Pr\u00e1v\u011b naopak. Asset Studio se st\u00e1v\u00e1 <strong>prototypovac\u00edm n\u00e1strojem<\/strong>, kter\u00fd umo\u017e\u0148uje kreativn\u00edm t\u00fdm\u016fm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rychle testovat n\u00e1pady<\/li>\n\n\n\n<li>Nab\u00edzet klient\u016fm v\u00edce variant<\/li>\n\n\n\n<li>Zefektivnit produk\u010dn\u00ed proces<\/li>\n\n\n\n<li>V\u011bnovat se strategii m\u00edsto rutinn\u00ed pr\u00e1ce<\/li>\n<\/ul>\n\n\n\n<p>Agentury mohou Asset Studio vyu\u017e\u00edt jako dopln\u011bk, ne jako konkurenci. A t\u00edm zv\u00fd\u0161it svou hodnotu pro klienty.<\/p>\n\n\n\n<p>Asset Studio tedy d\u00e1v\u00e1 do ruky n\u011bco, co tu dosud nebylo: <strong>rychlost, kvalitu a svobodu tvo\u0159it<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-asset-studio-beta-461165\">https:\/\/searchengineland.com\/google-ads-asset-studio-beta-461165<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Novinky v SEO<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Google varuje p\u0159ed generick\u00fdmi kl\u00ed\u010dov\u00fdmi dom\u00e9nami<\/h2>\n\n\n\n<p>John Mueller z Googlu rad\u00ed mal\u00fdm podnik\u016fm vyhnout se dom\u00e9n\u00e1m slo\u017een\u00fdm \u010dist\u011b z popul\u00e1rn\u00edch kl\u00ed\u010dov\u00fdch slov (nap\u0159. &#8222;bestbakerylondon.com&#8220;) a m\u00edsto toho stav\u011bt svou identitu na vlastn\u00edm, jedine\u010dn\u00e9m jm\u00e9n\u011b zna\u010dky. D\u016fvod? Generick\u00e9 n\u00e1zvy se mohou snadno ztratit mezi katalogy, agreg\u00e1tory nebo zaveden\u00fdmi str\u00e1nkami, v\u016f\u010di kter\u00fdm je konkurence siln\u00e1. <strong>Pro\u010d by to m\u011blo \u010dten\u00e1\u0159e zaj\u00edmat?<\/strong> Tvo\u0159\u00ed\u0161-li zna\u010dku s ambic\u00ed na dlouhodob\u00fd r\u016fst, zapamatovatelnost a d\u016fv\u011bru z\u00e1kazn\u00edk\u016f, m\u011bl bys vsadit na origin\u00e1ln\u00ed jm\u00e9no \u2013 to l\u00e9pe rezonuje, usnad\u0148uje budov\u00e1n\u00ed loajality i roz\u0161\u00ed\u0159en\u00ed portfolia.<a href=\"https:\/\/www.searchenginejournal.com\/google-cautions-businesses-against-generic-keyword-domains\/553290\/?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-cautions-businesses-against-generic-keyword-domains\/553290\/?utm_source=chatgpt.com\">https:\/\/www.searchenginejournal.com\/google-cautions-businesses-against-generic-keyword-domains\/553290\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cloudflare blokuje Perplexity kv\u016fli &#8222;stealth&#8220; crawl\u016fm<\/h2>\n\n\n\n<p>Cloudflare potvrdil, \u017ee st\u00e1hl Perplexity z re\u017eimu &#8222;verified bot&#8220; a p\u0159estal jej chr\u00e1nit \u2013 aktivn\u011b blokuje jeho p\u0159\u00edstupy na weby. D\u016fvodem je poru\u0161ov\u00e1n\u00ed standardn\u00edch pravidel: firmy si st\u011b\u017eovaly, \u017ee Perplexity ignoroval soubor robots.txt, pou\u017e\u00edval oto\u010dn\u00e9 IP adresy a fal\u0161oval identitu (jako by byl b\u011b\u017en\u00fd prohl\u00ed\u017ee\u010d). <strong>Pro\u010d je to relevantn\u00ed?<\/strong> Jestli spol\u00e9h\u00e1\u0161 na pravidla accessibility nebo SEO (nap\u0159. robots.txt), m\u016f\u017ee\u0161 se c\u00edtit v\u00edc v bezpe\u010d\u00ed \u2013 jsi-li dodr\u017eovatelem, jsi chr\u00e1n\u011bn\u00fd. Naopak slu\u017eb\u00e1m, co ignoruj\u00ed pravidla, hroz\u00ed ostr\u00e9 blokov\u00e1n\u00ed.<a href=\"https:\/\/www.searchenginejournal.com\/cloudflare-delists-and-blocks-perplexity-from-crawling-websites\/552899\/?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/cloudflare-delists-and-blocks-perplexity-from-crawling-websites\/552899\/?utm_source=chatgpt.com\">https:\/\/www.searchenginejournal.com\/cloudflare-delists-and-blocks-perplexity-from-crawling-websites\/552899\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google chce v\u00edce odkaz\u016f v \u201eAI m\u00f3du\u201c \u2013 p\u0159ehledn\u011bji a relevantn\u011bji<\/h2>\n\n\n\n<p>Google roz\u0161i\u0159uje zobrazen\u00ed odkaz\u016f ve sv\u00e9m AI Mode: nov\u011b p\u0159id\u00e1v\u00e1 carousel (karusel) s odkazy na desktopu, brzy i na mobilech, a inteligentn\u011b vkl\u00e1d\u00e1 odkazy p\u0159\u00edmo do textu \u2013 tam, kde by u\u017eivatel\u00e9 pravd\u011bpodobn\u011b klikli, jak ukazuje model chov\u00e1n\u00ed. <strong>Pro\u010d by t\u011b to m\u011blo zaj\u00edmat?<\/strong> Pokud chce\u0161, aby se na tv\u00e9 str\u00e1nky dost\u00e1val provoz z AI odpov\u011bd\u00ed Googlu, p\u0159em\u00fd\u0161lej o tom, jak formulovat obsah tak, aby p\u0159irozen\u011b vyvol\u00e1val z\u00e1jem a kliknut\u00ed \u2013 a byl snadno \u201evytr\u017een\u201c jako zdroj. Kontext a relevance jsou te\u010f z\u00e1sadn\u00ed.<a href=\"https:\/\/www.searchenginejournal.com\/google-wants-to-show-more-links-in-ai-mode\/554644\/?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-wants-to-show-more-links-in-ai-mode\/554644\/?utm_source=chatgpt.com\">https:\/\/www.searchenginejournal.com\/google-wants-to-show-more-links-in-ai-mode\/554644\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google spustil Spam aktualizaci (srpen 2025) \u2013 mo\u017en\u00e1 kol\u00eds\u00e1n\u00ed pozic<\/h2>\n\n\n\n<p>Google 26. srpna 2025 spustil glob\u00e1ln\u00ed spam update, zam\u011b\u0159en\u00fd na kvalitu vyhled\u00e1v\u00e1n\u00ed. Rollout potrv\u00e1 n\u011bkolik t\u00fddn\u016f, b\u011bhem kter\u00fdch se mohou objevit v\u00fdkyvy v pozic\u00edch a n\u00e1v\u0161t\u011bvnosti. Google nedod\u00e1v\u00e1 konkr\u00e9tn\u00ed zac\u00edlen\u00ed, ale doporu\u010duje dr\u017eet se sv\u00fdch kvalitativn\u00edch a \u201canti-spamov\u00fdch\u201d z\u00e1sad a <strong>neprov\u00e1d\u011bt rychl\u00e9, panick\u00e9 \u00fapravy b\u011bhem rollout-u<\/strong>. <strong>Pro\u010d je to kl\u00ed\u010dov\u00e9?<\/strong> Pokud sleduje\u0161 v\u00fdkyvy ve v\u00fdkonu, m\u016f\u017ee\u0161 je do\u010dasn\u011b p\u0159i\u010d\u00edtat tomuto update-u \u2013 a m\u00edsto paniky rad\u011bji trp\u011bliv\u011b sleduj data a dr\u017e se standardn\u00edch SEO postup\u016f.<a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-august-spam-update-targeting-search-quality\/554611\/?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-august-spam-update-targeting-search-quality\/554611\/?utm_source=chatgpt.com\">https:\/\/www.searchenginejournal.com\/google-rolls-out-august-spam-update-targeting-search-quality\/554611\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\">Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : <a href=\"\/blog\/category\/ppc-novinky\/\">PPC novinky<\/a><\/pre>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-ea3bee98950d008d3298f592b996267e\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:41px;line-height:1.15\"><strong><strong>Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.webmium.cz\/google-ads\" style=\"border-radius:50px;color:#ffffff\">Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. V na\u0161em pravideln\u00e9m souhrnu se zam\u011b\u0159ujeme na nejnov\u011bj\u0161\u00ed d\u011bn\u00ed v oblasti SEO, PPC, um\u011bl\u00e9 inteligence, soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00e9ho v\u00fdvoje. Pokud chcete dr\u017eet krok s digit\u00e1ln\u00edm sv\u011btem, tenhle \u010dl\u00e1nek v\u00e1s nezklame.<\/p>\n","protected":false},"author":2,"featured_media":4515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,24,26,27,4],"tags":[],"class_list":["post-4513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","category-webmium-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z onlajnu srpen 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-srpen-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu srpen 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. V na\u0161em pravideln\u00e9m souhrnu se zam\u011b\u0159ujeme na nejnov\u011bj\u0161\u00ed d\u011bn\u00ed v oblasti SEO, PPC, um\u011bl\u00e9 inteligence, soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00e9ho v\u00fdvoje. Pokud chcete dr\u017eet krok s digit\u00e1ln\u00edm sv\u011btem, tenhle \u010dl\u00e1nek v\u00e1s nezklame.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-srpen-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T14:40:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T14:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/09\/Novinky-z-onlajnu-srpen-2025-socky.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Ma\u0148hal,&nbsp;Linda V\u00e1lkov\u00e1,&nbsp;Ondra Sosna&nbsp;a&nbsp;David Mart\u00ednek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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