{"id":4508,"date":"2025-08-28T08:57:14","date_gmt":"2025-08-28T06:57:14","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4508"},"modified":"2025-08-28T08:57:49","modified_gmt":"2025-08-28T06:57:49","slug":"analytika-krok-za-krokem-co-sledovat-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/analytika-krok-za-krokem-co-sledovat-v-google-analytics\/","title":{"rendered":"Analytika krok za krokem: Co sledovat v Google Analytics?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d se bez analytiky neobejdete?<\/strong><\/h2>\n\n\n\n<p>Spustit web nebo eshop dnes nen\u00ed probl\u00e9m. S pomoc\u00ed \u0161ablon, WordPressu nebo krabicov\u00fdch \u0159e\u0161en\u00ed ho dok\u00e1\u017ee zprovoznit skoro ka\u017ed\u00fd. Ale ot\u00e1zka zn\u00ed: <em>funguje tak, jak m\u00e1?<\/em> Mnoho podnikatel\u016f vn\u00edm\u00e1 sv\u016fj web jen jako vizitku \u2013 ale pokud chcete, aby byl skute\u010dn\u00fdm obchodn\u00edm n\u00e1strojem, pot\u0159ebujete m\u00edt data.<\/p>\n\n\n\n<p>Analytika v\u00e1m odpov\u00ed na d\u016fle\u017eit\u00e9 ot\u00e1zky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kdo na web chod\u00ed a odkud?<br><\/li>\n\n\n\n<li>Co lidi na str\u00e1nk\u00e1ch zaj\u00edm\u00e1?<br><\/li>\n\n\n\n<li>Kter\u00e9 kan\u00e1ly p\u0159iv\u00e1d\u011bj\u00ed z\u00e1kazn\u00edky a kter\u00e9 jen \u201ekliknut\u00ed nav\u00edc\u201c?<br><\/li>\n\n\n\n<li>Co na webu funguje a co je pot\u0159eba zlep\u0161it?<br><\/li>\n<\/ul>\n\n\n\n<p>Google Analytics 4 (GA4) je n\u00e1stroj, kter\u00fd tohle v\u0161echno dok\u00e1\u017ee. Je zdarma a i kdy\u017e se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t slo\u017eit\u00fd, nen\u00ed nutn\u00e9 zn\u00e1t ka\u017edou funkci. Sta\u010d\u00ed se zam\u011b\u0159it na to podstatn\u00e9 \u2013 \u010d\u00edsla, kter\u00e1 maj\u00ed p\u0159\u00edm\u00fd vliv na v\u00e1\u0161 byznys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1kladn\u00ed orientace v Google Analytics 4<\/strong><\/h2>\n\n\n\n<p>GA4 nahradil star\u0161\u00ed Universal Analytics a je postaven\u00fd na jin\u00e9m principu. Nam\u00edsto \u201esessions\u201c (n\u00e1v\u0161t\u011bv) sleduje <strong>ud\u00e1losti<\/strong> \u2013 tedy konkr\u00e9tn\u00ed akce u\u017eivatel\u016f. To je obrovsk\u00e1 v\u00fdhoda, proto\u017ee v\u00e1m umo\u017en\u00ed j\u00edt v\u00edce do detailu: ne jen kolik lid\u00ed p\u0159i\u0161lo, ale i co na webu skute\u010dn\u011b d\u011blali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kl\u00ed\u010dov\u00e9 pojmy, kter\u00e9 je dobr\u00e9 zn\u00e1t<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>U\u017eivatel\u00e9<\/strong> \u2013 po\u010det lid\u00ed, kte\u0159\u00ed nav\u0161t\u00edvili web.<br><\/li>\n\n\n\n<li><strong>Relace (sessions)<\/strong> \u2013 jednotliv\u00e9 n\u00e1v\u0161t\u011bvy (jeden u\u017eivatel m\u016f\u017ee m\u00edt v\u00edce n\u00e1v\u0161t\u011bv).<br><\/li>\n\n\n\n<li><strong>Ud\u00e1losti (events)<\/strong> \u2013 akce, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk provede (kliknut\u00ed, p\u0159ehr\u00e1n\u00ed videa, n\u00e1kup).<br><\/li>\n\n\n\n<li><strong>Konverze<\/strong> \u2013 vybran\u00e9 ud\u00e1losti, kter\u00e9 pro v\u00e1s maj\u00ed obchodn\u00ed hodnotu (nap\u0159. dokon\u010den\u00fd n\u00e1kup).<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Struktura rozhran\u00ed GA4<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domovsk\u00e1 str\u00e1nka<\/strong> \u2013 rychl\u00fd p\u0159ehled, co se na webu d\u011bje pr\u00e1v\u011b te\u010f.<br><\/li>\n\n\n\n<li><strong>Reporty<\/strong> \u2013 nej\u010dast\u011bji pou\u017e\u00edvan\u00e1 sekce, kde najdete v\u0161e o n\u00e1v\u0161t\u011bvnosti, obsahu a konverz\u00edch.<br><\/li>\n\n\n\n<li><strong>Pr\u016fzkumy (Explore)<\/strong> \u2013 detailn\u00ed anal\u00fdza dat pro pokro\u010dilej\u0161\u00ed u\u017eivatele.<br><\/li>\n\n\n\n<li><strong>Reklama (Advertising)<\/strong> \u2013 pokud propojujete GA4 s Google Ads, tady vid\u00edte p\u0159\u00edm\u00fd vliv kampan\u00ed.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co sledovat: kl\u00ed\u010dov\u00e9 metriky krok za krokem<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u00e1v\u0161t\u011bvnost webu \u2013 kolik lid\u00ed v\u00e1s zn\u00e1<\/strong><\/h3>\n\n\n\n<p>Prvn\u00ed krok je jednoduch\u00fd \u2013 zjist\u011bte, <strong>kolik lid\u00ed v\u00e1\u0161 web nav\u0161t\u011bvuje<\/strong> a zda jejich po\u010det roste.<br>V reportu <strong>\u017divotn\u00ed cyklus &gt; Akvizice<\/strong> uvid\u00edte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nov\u00ed vs. vracej\u00edc\u00ed se u\u017eivatel\u00e9<\/strong> \u2013 jestli k v\u00e1m chod\u00ed jen nov\u00ed lid\u00e9, nebo se z\u00e1kazn\u00edci vrac\u00ed.<br><\/li>\n\n\n\n<li><strong>Trendy n\u00e1v\u0161t\u011bvnosti<\/strong> \u2013 roste z\u00e1jem o v\u00e1\u0161 web, nebo stagnuje?<br><\/li>\n<\/ul>\n\n\n\n<p><em>P\u0159\u00edklad z praxe:<\/em> Mal\u00fd eshop s kosmetikou zjistil, \u017ee m\u00e1 m\u011bs\u00ed\u010dn\u011b stabiln\u00ed po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale velmi m\u00e1lo se jich vrac\u00ed. Po zaveden\u00ed newsletteru a remarketingov\u00fdch kampan\u00ed se po\u010det vracej\u00edc\u00edch z\u00e1kazn\u00edk\u016f zdvojn\u00e1sobil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zdroje n\u00e1v\u0161t\u011bvnosti \u2013 odkud lid\u00e9 p\u0159ich\u00e1zej\u00ed<\/strong><\/h3>\n\n\n\n<p>To, \u017ee m\u00e1te tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f, je skv\u011bl\u00e9. Ale d\u016fle\u017eit\u011bj\u0161\u00ed je v\u011bd\u011bt, <strong>odkud p\u0159i\u0161li<\/strong>.<br>GA4 rozli\u0161uje zdroje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/strong> \u2013 lid\u00e9, kte\u0159\u00ed v\u00e1s na\u0161li na Googlu.<br><\/li>\n\n\n\n<li><strong>Placen\u00e9 kampan\u011b<\/strong> \u2013 n\u00e1v\u0161t\u011bvy z Google Ads, Skliku, Facebook Ads apod.<br><\/li>\n\n\n\n<li><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> \u2013 p\u0159\u00edchody z Facebooku, Instagramu, LinkedInu.<br><\/li>\n\n\n\n<li><strong>P\u0159\u00edm\u00e9 n\u00e1v\u0161t\u011bvy<\/strong> \u2013 lid\u00e9, kte\u0159\u00ed zadali p\u0159\u00edmo va\u0161i adresu nebo maj\u00ed web ulo\u017een\u00fd v z\u00e1lo\u017ek\u00e1ch.<br><\/li>\n<\/ul>\n\n\n\n<p><em>Tip:<\/em> Pokud utr\u00e1c\u00edte za reklamu, tady okam\u017eit\u011b uvid\u00edte, jestli p\u0159iv\u00e1d\u00ed dost lid\u00ed a zda se to vyplat\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chov\u00e1n\u00ed na webu \u2013 co lidi zaj\u00edm\u00e1<\/strong><\/h3>\n\n\n\n<p>Dal\u0161\u00ed krok je zjistit, co lid\u00e9 na webu skute\u010dn\u011b d\u011blaj\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nky<\/strong> \u2013 mo\u017en\u00e1 zjist\u00edte, \u017ee va\u0161i z\u00e1kazn\u00edci \u010dtou hlavn\u011b blogov\u00fd \u010dl\u00e1nek, kter\u00fd jste ani nepropagovali.<br><\/li>\n\n\n\n<li><strong>M\u00edra opu\u0161t\u011bn\u00ed (bounce rate)<\/strong> \u2013 ukazuje, kolik lid\u00ed str\u00e1nku opustilo, ani\u017e by ud\u011blali dal\u0161\u00ed akci.<br><\/li>\n\n\n\n<li><strong>Tok u\u017eivatel\u016f<\/strong> \u2013 vizu\u00e1ln\u00ed mapa, kudy lid\u00e9 na webu proch\u00e1zej\u00ed.<br><\/li>\n<\/ul>\n\n\n\n<p><em>P\u0159\u00edklad z praxe:<\/em> Restaurace zjistila, \u017ee nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nkou nen\u00ed homepage, ale j\u00eddeln\u00ed l\u00edstek. D\u00edky tomu za\u010dala na j\u00eddeln\u00ed l\u00edstek d\u00e1vat v\u00edce CTA (nap\u0159. tla\u010d\u00edtko \u201eRezervovat st\u016fl\u201c).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Konverze \u2013 co v\u00e1m p\u0159in\u00e1\u0161\u00ed pen\u00edze<\/strong><\/h3>\n\n\n\n<p>Ka\u017ed\u00fd web m\u00e1 jin\u00fd c\u00edl. U eshopu je to n\u00e1kup, u slu\u017eeb vypln\u011bn\u00fd formul\u00e1\u0159 nebo telefon\u00e1t.<br>V GA4 si tyto akce m\u016f\u017eete nastavit jako <strong>konverze<\/strong>. To v\u00e1m umo\u017en\u00ed zjistit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kolik objedn\u00e1vek p\u0159i\u0161lo z Googlu,<br><\/li>\n\n\n\n<li>kolik popt\u00e1vek p\u0159i\u0161lo z Facebooku,<br><\/li>\n\n\n\n<li>kolik rezervac\u00ed vzniklo d\u00edky newsletteru.<br><\/li>\n<\/ul>\n\n\n\n<p><em>Tip:<\/em> Nastaven\u00ed konverz\u00ed nen\u00ed slo\u017eit\u00e9 \u2013 \u010dasto sta\u010d\u00ed jen ozna\u010dit ud\u00e1losti, kter\u00e9 u\u017e GA4 sb\u00edr\u00e1 (nap\u0159. kliknut\u00ed na tla\u010d\u00edtko).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eshopov\u00e1 analytika \u2013 pokud prod\u00e1v\u00e1te online<\/strong><\/h3>\n\n\n\n<p>Pokud m\u00e1te eshop, GA4 dok\u00e1\u017ee j\u00edt je\u0161t\u011b d\u00e1l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u017eby podle kan\u00e1l\u016f<\/strong> \u2013 kter\u00e9 zdroje n\u00e1v\u0161t\u011bv v\u00e1m vyd\u011bl\u00e1vaj\u00ed.<br><\/li>\n\n\n\n<li><strong>N\u00e1kupn\u00ed chov\u00e1n\u00ed<\/strong> \u2013 kolik lid\u00ed vlo\u017e\u00ed produkt do ko\u0161\u00edku, ale nedokon\u010d\u00ed objedn\u00e1vku.<br><\/li>\n\n\n\n<li><strong>Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky<\/strong> \u2013 jestli se v\u00e1m vyplat\u00ed investovat do reklamy.<br><\/li>\n<\/ul>\n\n\n\n<p><em>P\u0159\u00edklad z praxe:<\/em> Eshop s oble\u010den\u00edm zjistil, \u017ee z\u00e1kazn\u00edci \u010dasto kon\u010d\u00ed v ko\u0161\u00edku. Po p\u0159id\u00e1n\u00ed mo\u017enosti platby na dob\u00edrku konverze stouply o 20 %.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Praktick\u00e9 tipy pro mal\u00e9 a st\u0159edn\u00ed podnikatele<\/strong><\/h2>\n\n\n\n<p>Pokud nev\u00edte, kde za\u010d\u00edt a jde v\u00e1m z toho v\u0161eho hlav akolem, p\u0159ipravili jsme pro v\u00e1s p\u00e1r bod\u016f, kter\u00fdch kdy\u017e se budete dr\u017eet, tak se v analytice nikdy neztrat\u00edte. Za\u0159a\u010fte je do rutiny ka\u017ed\u00e9ho vyhodnocen\u00ed dopad\u016f marketingu nebo podnik\u00e1n\u00ed obecn\u011b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Za\u010dn\u011bte jednodu\u0161e<\/strong> \u2013 sledujte jen p\u00e1r ukazatel\u016f (n\u00e1v\u0161t\u011bvnost, zdroje, konverze).<br><\/li>\n\n\n\n<li><strong>Pravideln\u011b vyhodnocujte<\/strong> \u2013 jednou t\u00fddn\u011b sta\u010d\u00ed kr\u00e1tk\u00fd pohled na trendy, jednou m\u011bs\u00ed\u010dn\u011b detailn\u00ed anal\u00fdza.<br><\/li>\n\n\n\n<li><strong>Spojte GA4 s Google Ads<\/strong> \u2013 uvid\u00edte, kter\u00e9 kampan\u011b se opravdu vypl\u00e1c\u00ed.<br><\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte srovn\u00e1n\u00ed v \u010dase<\/strong> \u2013 porovn\u00e1vejte aktu\u00e1ln\u00ed v\u00fdsledky s minul\u00fdm m\u011bs\u00edcem nebo rokem.<br><\/li>\n\n\n\n<li><strong>Exportujte reporty<\/strong> \u2013 m\u016f\u017eete si je pos\u00edlat e-mailem nebo sd\u00edlet s kolegy.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00fdm se vyhnout<\/strong><\/h2>\n\n\n\n<p>Chyby, kter\u00e9 se st\u00e1vaj\u00ed i zku\u0161en\u011bj\u0161\u00edm z n\u00e1s. P\u0159i ka\u017ed\u00e9m vyhodnocov\u00e1n\u00ed dat lze snadno sklouznout ke konkr\u00e9tn\u00edm situac\u00edm, kter\u00e9 mohou ohrozit spr\u00e1vn\u00e9 byznysov\u00e9 rozhodnut\u00ed. Vyvarujte se tak chyb uveden\u00fdch n\u00ed\u017ee.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sledov\u00e1n\u00ed \u201ev\u0161eho\u201c<\/strong> \u2013 p\u0159em\u00edra dat vede k chaosu. Soust\u0159e\u010fte se na to, co ovliv\u0148uje byznys.<br><\/li>\n\n\n\n<li><strong>\u017d\u00e1dn\u00e9 konverze<\/strong> \u2013 bez nastaven\u00fdch c\u00edl\u016f nev\u00edte, co v\u00e1m n\u00e1v\u0161t\u011bvy p\u0159in\u00e1\u0161ej\u00ed.<br><\/li>\n\n\n\n<li><strong>Chybn\u00e9 m\u011b\u0159en\u00ed<\/strong> \u2013 \u010dasto se zapom\u00edn\u00e1 vylou\u010dit vlastn\u00ed n\u00e1v\u0161t\u011bvy (zam\u011bstnanci, majitel).<br><\/li>\n\n\n\n<li><strong>Kr\u00e1tkodob\u00e9 z\u00e1v\u011bry<\/strong> \u2013 sledujte trendy, ne jeden \u0161patn\u00fd den.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shrnut\u00ed a prvn\u00ed krok, kter\u00fd m\u016f\u017eete ud\u011blat hned te\u010f<\/strong><\/h2>\n\n\n\n<p>Google Analytics 4 je siln\u00fd n\u00e1stroj, ale nepot\u0159ebujete zn\u00e1t v\u0161echno. Sta\u010d\u00ed sledovat n\u011bkolik z\u00e1kladn\u00edch v\u011bc\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Kolik lid\u00ed k v\u00e1m chod\u00ed.<br><\/li>\n\n\n\n<li>Odkud p\u0159ich\u00e1zej\u00ed.<br><\/li>\n\n\n\n<li>Co je zaj\u00edm\u00e1 na webu.<br><\/li>\n\n\n\n<li>Co vede k objedn\u00e1vce nebo popt\u00e1vce.<br><\/li>\n<\/ol>\n\n\n\n<p>Pokud s GA4 za\u010d\u00edn\u00e1te, doporu\u010dujeme si dnes ve\u010der otev\u0159\u00edt p\u0159ehled n\u00e1v\u0161t\u011bvnosti a zjistit, odkud lid\u00e9 chod\u00ed na v\u00e1\u0161 web. U\u017e jen to v\u00e1m uk\u00e1\u017ee, kde m\u00e1te nejv\u011bt\u0161\u00ed potenci\u00e1l k r\u016fstu.<\/p>\n\n\n\n<p>Analytika nen\u00ed o \u010d\u00edslech, ale o rozhodov\u00e1n\u00ed. Kdy\u017e v\u00edte, co funguje, m\u016f\u017eete do toho investovat v\u00edc. A kdy\u017e n\u011bco nefunguje, m\u016f\u017eete to v\u010das zm\u011bnit.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">Dal\u0161\u00ed \u010dl\u00e1nky : <a href=\"https:\/\/www.webmium.cz\/blog\/category\/seo-novinky\/\">SEO novinky<\/a><\/pre>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-77fe08eafea6a1cd6a2f43c7ecd0de4d\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:40px;line-height:1.15\"><strong>Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.webmium.cz\/seo\" style=\"border-radius:50px;color:#ffffff\">Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00edt web nebo eshop nesta\u010d\u00ed. Aby v\u00e1m opravdu vyd\u011bl\u00e1val, mus\u00edte v\u011bd\u011bt, co se na n\u011bm d\u011bje \u2013 kdo ho nav\u0161t\u011bvuje, odkud lid\u00e9 p\u0159ich\u00e1zej\u00ed a co je p\u0159im\u011bje nakoupit nebo poslat popt\u00e1vku. Google Analytics 4 v\u00e1m s t\u00edm pom\u016f\u017ee. V tomto \u010dl\u00e1nku najdete jednoduch\u00fd n\u00e1vod krok za krokem, co v GA4 sledovat, jak si \u010d\u00edsla vylo\u017eit a jak d\u00edky nim d\u011blat lep\u0161\u00ed rozhodnut\u00ed pro sv\u016fj byznys.<\/p>\n","protected":false},"author":2,"featured_media":4509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytika krok za krokem: Co sledovat v Google Analytics? - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/analytika-krok-za-krokem-co-sledovat-v-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytika krok za krokem: Co sledovat v Google Analytics? - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"M\u00edt web nebo eshop nesta\u010d\u00ed. 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Ma\u0148hal","author_link":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"},"uagb_comment_info":1,"uagb_excerpt":"M\u00edt web nebo eshop nesta\u010d\u00ed. Aby v\u00e1m opravdu vyd\u011bl\u00e1val, mus\u00edte v\u011bd\u011bt, co se na n\u011bm d\u011bje \u2013 kdo ho nav\u0161t\u011bvuje, odkud lid\u00e9 p\u0159ich\u00e1zej\u00ed a co je p\u0159im\u011bje nakoupit nebo poslat popt\u00e1vku. Google Analytics 4 v\u00e1m s t\u00edm pom\u016f\u017ee. 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