{"id":4488,"date":"2025-07-28T16:58:07","date_gmt":"2025-07-28T14:58:07","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4488"},"modified":"2025-07-28T17:14:20","modified_gmt":"2025-07-28T15:14:20","slug":"priprava-na-vanocni-obdobi-pro-e-shopy-v-10-bodech","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/priprava-na-vanocni-obdobi-pro-e-shopy-v-10-bodech\/","title":{"rendered":"P\u0159\u00edprava na v\u00e1no\u010dn\u00ed obdob\u00ed pro e-shopy v 10 bodech"},"content":{"rendered":"\n

V\u00e1noce jsou ka\u017edoro\u010dn\u00ed v\u00fdzvou nejen pro n\u00e1s market\u00e9ry, ale i pro v\u00e1s, majitele web\u016f a e-shop\u016f, kte\u0159\u00ed c\u00edl\u00ed o V\u00e1noc\u00edch na \u0161pi\u010dku v r\u00e1mci tr\u017eeb. A proto\u017ee se V\u00e1noce bl\u00ed\u017e\u00ed \u010d\u00edm d\u00e1l rychleji, je t\u0159eba za\u010d\u00edt pl\u00e1novat dlouho dop\u0159edu, aby se zm\u011bny v\u010das projevily a nic V\u00e1s nep\u0159ekvapilo. P\u0159ipravili jsme pro v\u00e1s 10 tip\u016f, jak se na V\u00e1noce p\u0159ipravit a za\u010d\u00edt m\u016f\u017eete hned. Poj\u010fme na to.<\/p>\n\n\n\n

1. Za\u010d\u00edt v\u010das – Pl\u00e1nov\u00e1n\u00ed je z\u00e1klad<\/h2>\n\n\n\n

V\u00e1no\u010dn\u00ed sez\u00f3na je pro eshopy d\u016fle\u017eit\u00e1, a aby byla \u00fasp\u011b\u0161n\u00e1, mus\u00edte m\u00edt v\u0161e p\u0159ipraven\u00e9 s dostate\u010dn\u00fdm p\u0159edstihem<\/strong>. Za\u010d\u00edt s p\u0159\u00edpravami u\u017e v srpnu nebo z\u00e1\u0159\u00ed v\u00e1m umo\u017en\u00ed nejen vytvo\u0159it kvalitn\u00ed marketingov\u00fd obsah, ale tak\u00e9 se zam\u011b\u0159it na logistiku, z\u00e1soby a optimalizaci eshopu<\/strong>. Pl\u00e1nov\u00e1n\u00ed v\u00e1m d\u00e1v\u00e1 \u010das na testov\u00e1n\u00ed r\u016fzn\u00fdch kampan\u00ed, z\u00edsk\u00e1v\u00e1n\u00ed dat a p\u0159izp\u016fsoben\u00ed nab\u00eddky podle popt\u00e1vky.<\/p>\n\n\n\n

Vytvo\u0159te si konkr\u00e9tn\u00ed \u010dasov\u00fd pl\u00e1n pro v\u0161echny kroky, od v\u00fdb\u011bru produkt\u016f, p\u0159es tvorbu kampan\u00ed a\u017e po pov\u00e1no\u010dn\u00ed v\u00fdprodeje.<\/p>\n\n\n\n

2. Definov\u00e1n\u00ed c\u00edlov\u00e9 skupiny<\/h2>\n\n\n\n

V\u00e1noce jsou obdob\u00edm, kdy nakupuj\u00ed r\u016fzn\u00ed lid\u00e9 s r\u016fzn\u00fdmi motivacemi. Proto je nezbytn\u00e9 segmentovat c\u00edlov\u00e9 skupiny<\/strong> na z\u00e1klad\u011b jejich preferenc\u00ed, v\u011bku, z\u00e1jm\u016f, demografie nebo d\u0159\u00edv\u011bj\u0161\u00edch n\u00e1kup\u016f. Je to skv\u011bl\u00fd zp\u016fsob, jak p\u0159izp\u016fsobit nab\u00eddku na m\u00edru r\u016fzn\u00fdm skupin\u00e1m. Nap\u0159\u00edklad rodi\u010de hledaj\u00edc\u00ed d\u00e1rky pro d\u011bti, \u017eeny hledaj\u00edc\u00ed personalizovan\u00e9 d\u00e1rky, nebo firmy, kter\u00e9 pot\u0159ebuj\u00ed d\u00e1rky pro zam\u011bstnance.<\/p>\n\n\n\n

Segmentace v\u00e1m umo\u017en\u00ed l\u00e9pe p\u0159izp\u016fsobit nab\u00eddky a reklamy<\/strong>, \u010d\u00edm\u017e zv\u00fd\u0161\u00edte relevanci a efektivitu kampan\u00ed. Nap\u0159\u00edklad m\u016f\u017eete vytvo\u0159it speci\u00e1ln\u00ed v\u00e1no\u010dn\u00ed kategorii na eshopu, kter\u00e1 se bude zam\u011b\u0159ovat na d\u00e1rky pro ur\u010dit\u00e9 segmenty.<\/p>\n\n\n\n

D\u016fle\u017eit\u00fdm n\u00e1strojem, kter\u00fd m\u016f\u017eete efektivn\u011b vyu\u017e\u00edt, je remarketing<\/strong>. V\u00e1no\u010dn\u00ed shon n\u011bkdy zp\u016fsob\u00ed, \u017ee lid\u00e9 nav\u0161t\u00edv\u00ed v\u00e1\u0161 web, prohl\u00e9dnou si produkty, ale n\u00e1kup odlo\u017e\u00ed. V tomto p\u0159\u00edpad\u011b je t\u0159eba tyto z\u00e1kazn\u00edky oslovit znovu a p\u0159ipomenout jim, \u017ee jejich vysn\u011bn\u00e9 d\u00e1rky st\u00e1le \u010dekaj\u00ed. P\u0159ipravte pro n\u011b speci\u00e1ln\u00ed nab\u00eddky<\/strong>, kter\u00e9 je povzbud\u00ed k tomu, aby n\u00e1kup dokon\u010dili.<\/p>\n\n\n\n

Nab\u00eddn\u011bte jim nap\u0159\u00edklad slevu na dal\u0161\u00ed n\u00e1kup <\/strong>nebo bezplatnou dopravu<\/strong>, pokud nakoup\u00ed do ur\u010dit\u00e9ho data. T\u00edmto zp\u016fsobem jim d\u00e1te dal\u0161\u00ed d\u016fvod, pro\u010d se vr\u00e1tit a ud\u011blat posledn\u00ed krok k n\u00e1kupu. Je to tak\u00e9 skv\u011bl\u00e1 p\u0159\u00edle\u017eitost pro z\u00e1kazn\u00edky, kte\u0159\u00ed st\u00e1le v\u00e1haj\u00ed \u2013 mal\u00e1 pob\u00eddka m\u016f\u017ee \u010dasto znamenat rozd\u00edl mezi n\u00e1kupem a opu\u0161t\u011bn\u00edm ko\u0161\u00edku.<\/p>\n\n\n\n

3. Vytvo\u0159en\u00ed atraktivn\u00edch nab\u00eddek a slev<\/h2>\n\n\n\n

V\u00e1noce jsou obdob\u00edm, kdy je z\u00e1kazn\u00edk motivov\u00e1n k n\u00e1kup\u016fm nejen kv\u016fli d\u00e1rk\u016fm, ale tak\u00e9 kv\u016fli v\u00fdhod\u00e1m<\/strong>, kter\u00e9 m\u016f\u017ee z\u00edskat. Nab\u00eddky typu „kup 1, dostane\u0161 druh\u00fd zdarma“, „d\u00e1rkov\u00e9 bal\u00ed\u010dky se slevou“, nebo „vstupn\u00ed sleva na dal\u0161\u00ed n\u00e1kup“ jsou v\u017edy atraktivn\u00ed.<\/p>\n\n\n\n

Zva\u017ete tak\u00e9 vytv\u00e1\u0159en\u00ed limitovan\u00fdch edic produkt\u016f<\/strong> nebo speci\u00e1ln\u00edch v\u00e1no\u010dn\u00edch verz\u00ed<\/strong>, kter\u00e9 zvy\u0161uj\u00ed exkluzivitu nab\u00eddky. D\u016fle\u017eit\u00e9 je tak\u00e9 jasn\u011b komunikovat term\u00edny pro doru\u010den\u00ed do V\u00e1noc<\/strong>, co\u017e motivuje k rychl\u00e9mu rozhodnut\u00ed.<\/p>\n\n\n\n

Nezapome\u0148te tak\u00e9 na pov\u00e1no\u010dn\u00ed obdob\u00ed. Po V\u00e1noc\u00edch toti\u017e p\u0159ich\u00e1z\u00ed dal\u0161\u00ed vlna n\u00e1kupn\u00edho \u0161\u00edlenstv\u00ed \u2013 pov\u00e1no\u010dn\u00ed v\u00fdprodeje<\/strong>. Lid\u00e9 se \u010dasto vracej\u00ed, aby si po\u0159\u00eddili zbo\u017e\u00ed, kter\u00e9 je po v\u00e1noc\u00edch zlevn\u011bn\u00e9. B\u011bhem tohoto obdob\u00ed m\u016f\u017eete likvidovat z\u00e1soby, kter\u00e9 se neprodaly, a z\u00e1rove\u0148 p\u0159il\u00e1kat z\u00e1kazn\u00edky, kte\u0159\u00ed miluj\u00ed v\u00fdhodn\u00e9 n\u00e1kupy.<\/p>\n\n\n\n

P\u0159ipravte si proto s p\u0159edstihem tak\u00e9 pov\u00e1no\u010dn\u00ed kampan\u011b, kter\u00e9 budou zac\u00edlen\u00e9 na v\u00fdprodeje a slevy. Je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost, jak prodlou\u017eit v\u00e1no\u010dn\u00ed sez\u00f3nu a vyt\u011b\u017eit z n\u00ed maximum. Spousta z\u00e1kazn\u00edk\u016f toti\u017e v pov\u00e1no\u010dn\u00edch v\u00fdprodej\u00edch hled\u00e1 skv\u011bl\u00e9 nab\u00eddky a akce, kter\u00e9 by jim jinak unikly.<\/p>\n\n\n\n

4. Optimalizace e-shopu pro v\u00e1no\u010dn\u00ed sez\u00f3nu<\/h2>\n\n\n\n

V\u00e1no\u010dn\u00ed sez\u00f3na p\u0159in\u00e1\u0161\u00ed zv\u00fd\u0161en\u00fd provoz na eshopu. Ujist\u011bte se, \u017ee je eshop optimalizovan\u00fd pro maxim\u00e1ln\u00ed v\u00fdkon<\/strong> \u2013 rychlost na\u010d\u00edt\u00e1n\u00ed str\u00e1nek<\/strong>, optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong> a snadn\u00e1 navigace<\/strong> jsou velmi d\u016fle\u017eit\u00e9. Z\u00e1kazn\u00edci maj\u00ed tendenci nakupovat na posledn\u00ed chv\u00edli, a pokud jejich n\u00e1kupn\u00ed proces bude komplikovan\u00fd nebo zdlouhav\u00fd, pravd\u011bpodobn\u011b je ztrat\u00edte.<\/p>\n\n\n\n

Zva\u017ete nasazen\u00ed testovac\u00edch verz\u00ed eshopu pro vysok\u00fd n\u00e1por u\u017eivatel\u016f, aby nedo\u0161lo k v\u00fdpadk\u016fm. Z\u00e1rove\u0148 se zam\u011b\u0159te na to, aby proces n\u00e1kupu byl co nejjednodu\u0161\u0161\u00ed a nejrychlej\u0161\u00ed<\/strong>.<\/p>\n\n\n\n

5. P\u0159\u00edprava kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b jsou b\u011bhem V\u00e1noc ide\u00e1ln\u00edm n\u00e1strojem pro osloven\u00ed z\u00e1kazn\u00edk\u016f<\/strong>. P\u0159ipravte tematick\u00e9 kampan\u011b<\/strong>, kter\u00e9 oslov\u00ed va\u0161e c\u00edlov\u00e9 skupiny s v\u00e1no\u010dn\u00edmi nab\u00eddkami. Bu\u010fte kreativn\u00ed \u2013 uka\u017ete, jak mohou va\u0161i z\u00e1kazn\u00edci vyu\u017e\u00edt va\u0161e produkty k vytvo\u0159en\u00ed speci\u00e1ln\u00edch v\u00e1no\u010dn\u00edch z\u00e1\u017eitk\u016f. Video obsah, jako n\u00e1vody, nebo p\u0159\u00edb\u011bhy spojen\u00e9 s pou\u017e\u00edv\u00e1n\u00edm va\u0161eho produktu, mohou pomoci v budov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

V obdob\u00ed v\u00e1noc zva\u017ete tak\u00e9 vyu\u017eit\u00ed influencer\u016f. Influencer marketing je v obdob\u00ed V\u00e1noc efektivn\u00ed zp\u016fsob<\/strong>, jak z\u00edskat pozornost \u0161ir\u0161\u00edho publika. Influencery s relevantn\u00edmi t\u00e9maty pro va\u0161i zna\u010dku m\u016f\u017eete vyu\u017e\u00edt k tomu, aby uk\u00e1zali va\u0161e produkty v akci. Vyb\u00edrejte influencery, kte\u0159\u00ed maj\u00ed d\u016fv\u011bru a velk\u00fd dosah u va\u0161\u00ed c\u00edlov\u00e9 skupiny.<\/p>\n\n\n\n

Rovn\u011b\u017e zva\u017ete vyu\u017eit\u00ed affiliate marketingu, kde budou va\u0161i partne\u0159i (bloge\u0159i, jin\u00ed obchodn\u00edci) motivov\u00e1ni k propagaci va\u0161ich produkt\u016f za provizi<\/strong>.<\/p>\n\n\n\n

6. Email marketing \u2013 personalizovan\u00e9 nab\u00eddky<\/h2>\n\n\n\n

Email marketing b\u011bhem V\u00e1noc m\u016f\u017ee b\u00fdt velmi efektivn\u00ed, pokud je personalizovan\u00fd. Rozes\u00edlejte sv\u00fdm st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm personalizovan\u00e9 nab\u00eddky<\/strong>, kter\u00e9 vych\u00e1zej\u00ed z jejich minul\u00fdch n\u00e1kup\u016f nebo z\u00e1jm\u016f. P\u0159ipome\u0148te jim, \u017ee m\u00e1te v\u00e1no\u010dn\u00ed slevy<\/strong>, nebo nab\u00eddn\u011bte speci\u00e1ln\u00ed „v\u00e1no\u010dn\u00ed“ produkty, kter\u00e9 by je mohly zaujmout.<\/p>\n\n\n\n

Segmentujte svoji datab\u00e1zi<\/strong> tak, abyste mohli zas\u00edlat relevantn\u00ed obsah: emaily s d\u00e1rky pro rodiny, pro mu\u017ee, pro d\u011bti atd. Nezapome\u0148te na upozorn\u011bn\u00ed na posledn\u00ed term\u00edny pro objedn\u00e1vky s doru\u010den\u00edm do V\u00e1noc.<\/p>\n\n\n\n

7. Optimalizace pro vyhled\u00e1va\u010de (SEO)<\/h2>\n\n\n\n

SEO je z\u00e1kladn\u00edm kamenem \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed kampan\u011b. Ujist\u011bte se, \u017ee m\u00e1te spr\u00e1vn\u011b nastaven\u00e9 kl\u00ed\u010dov\u00e9 fr\u00e1ze<\/strong> souvisej\u00edc\u00ed s V\u00e1nocemi. B\u011bhem V\u00e1noc z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee reklamy budou v\u00edce ne\u017e jen praktick\u00e9 \u2013 cht\u011bj\u00ed c\u00edtit v\u00e1no\u010dn\u00ed atmosf\u00e9ru a kouzlo V\u00e1noc<\/strong>. To znamen\u00e1, \u017ee nejen texty, ale i grafika mus\u00ed evokovat pocit radosti, l\u00e1sky a v\u00fdjime\u010dnosti. Kdy\u017e lid\u00e9 vid\u00ed sn\u011bhov\u00e9 vlo\u010dky, v\u00e1no\u010dn\u00ed ozdoby nebo d\u00e1rky, okam\u017eit\u011b se p\u0159epnou do \u201ev\u00e1no\u010dn\u00edho m\u00f3du\u201c, co\u017e zvy\u0161uje pravd\u011bpodobnost, \u017ee budou uva\u017eovat o n\u00e1kupu.<\/p>\n\n\n\n

Sna\u017ete se ve va\u0161ich textech pou\u017e\u00edvat v\u00fdrazy, kter\u00e9 evokuj\u00ed v\u00fdjime\u010dnost a pot\u011b\u0161en\u00ed<\/strong> \u2013 nap\u0159\u00edklad \u201eexkluzivn\u00ed v\u00e1no\u010dn\u00ed sleva\u201c, \u201ed\u00e1rek, kter\u00fd pot\u011b\u0161\u00ed va\u0161e bl\u00edzk\u00e9\u201c, nebo \u201especi\u00e1ln\u00ed nab\u00eddka pro v\u00e1s\u201c. Kreativita se tak\u00e9 skr\u00fdv\u00e1 v jasn\u00fdch a p\u0159\u00edmo\u010dar\u00fdch v\u00fdzv\u00e1ch k akci <\/strong>(CTA), kter\u00e9 motivuj\u00ed z\u00e1kazn\u00edky k okam\u017eit\u00e9mu n\u00e1kupu. \u010c\u00edm v\u00edce budete schopni evokovat v\u00e1no\u010dn\u00ed n\u00e1ladu a radost v z\u00e1kazn\u00edc\u00edch, t\u00edm v\u00edce budou ochotni u v\u00e1s nakoupit.<\/p>\n\n\n\n

Pokud je\u0161t\u011b nem\u00e1te, vytvo\u0159te i v\u00e1no\u010dn\u00ed t\u00e9matiku pro blogy nebo sekce, kde z\u00e1kazn\u00edci najdou inspiraci na d\u00e1rky<\/strong>. To v\u00e1m pom\u016f\u017ee p\u0159it\u00e1hnout n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed je\u0161t\u011b nev\u011bd\u00ed, co cht\u011bj\u00ed koupit.<\/p>\n\n\n\n

8. P\u0159\u00edprava na zrychlen\u00e9 doru\u010den\u00ed a vr\u00e1cen\u00ed zbo\u017e\u00ed<\/h2>\n\n\n\n

Rychl\u00e9 doru\u010den\u00ed je b\u011bhem V\u00e1noc nezbytn\u00e9<\/strong>, tak\u017ee p\u0159ipravte svoje logistick\u00e9 procesy, aby byly p\u0159ipraven\u00e9 na vysok\u00fd objem objedn\u00e1vek. Ujist\u011bte se, \u017ee m\u00e1te dostatek z\u00e1sob a \u017ee je va\u0161e logistika p\u0159ipravena na rychl\u00e9 odesl\u00e1n\u00ed zbo\u017e\u00ed. Transparentn\u00ed komunikace je z\u00e1sadn\u00ed: informujte z\u00e1kazn\u00edky o term\u00ednech pro objedn\u00e1vky s doru\u010den\u00edm do V\u00e1noc<\/strong> a nab\u00eddn\u011bte mo\u017enosti expresn\u00edho doru\u010den\u00ed<\/strong>.<\/p>\n\n\n\n

V\u00e1noce jsou tak\u00e9 obdob\u00edm, kdy se vrac\u00ed v\u00edce zbo\u017e\u00ed, co\u017e je t\u0159eba m\u00edt na pam\u011bti. Ujist\u011bte se, \u017ee m\u00e1te jasn\u00e9 podm\u00ednky pro vr\u00e1cen\u00ed<\/strong>, kter\u00e9 budete schopni rychle a efektivn\u011b vy\u0159\u00eddit.<\/p>\n\n\n\n

9. P\u0159\u00edprava rozpo\u010dtu na v\u00e1no\u010dn\u00ed obdob\u00ed<\/h2>\n\n\n\n

P\u0159\u00edprava rozpo\u010dtu je d\u016fle\u017eit\u00e1 slo\u017eka va\u0161ich pl\u00e1n\u016f. Nejprve je pot\u0159eba stanovit, jak\u00fd je celkov\u00fd rozpo\u010det pro v\u00e1no\u010dn\u00ed kampan\u011b<\/strong>. To z\u00e1vis\u00ed na va\u0161ich celkov\u00fdch finan\u010dn\u00edch mo\u017enostech, ale i na c\u00edlech, kter\u00e9 si pro v\u00e1no\u010dn\u00ed sez\u00f3nu stanovujete. Pokud m\u00e1te limitovan\u00fd rozpo\u010det, doporu\u010duji zam\u011b\u0159it se na kan\u00e1ly s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed investice.<\/p>\n\n\n\n

D\u00e1le je pot\u0159eba ur\u010dit, jak\u00fdm zp\u016fsobem rozd\u011bl\u00edte sv\u016fj rozpo\u010det mezi r\u016fzn\u00e9 marketingov\u00e9 kan\u00e1ly<\/strong>. M\u011bli byste vz\u00edt v \u00favahu v\u00fdkon jednotliv\u00fdch kan\u00e1l\u016f v minulosti, va\u0161i c\u00edlovou skupinu a typ kampan\u011b.<\/p>\n\n\n\n

V pr\u016fb\u011bhu v\u00e1no\u010dn\u00ed sez\u00f3ny pravideln\u011b sledujte, jak se va\u0161e kampan\u011b vyv\u00edjej\u00ed. Pokud zjist\u00edte, \u017ee n\u011bkter\u00e9 kan\u00e1ly nebo kampan\u011b nefunguj\u00ed podle o\u010dek\u00e1v\u00e1n\u00ed, upravte rozpo\u010det a p\u0159erozd\u011blte prost\u0159edky tam, kde to bude efektivn\u00ed<\/strong>.<\/p>\n\n\n\n

10. Sledov\u00e1n\u00ed v\u00fdkonu a p\u0159izp\u016fsoben\u00ed kampan\u00ed<\/h2>\n\n\n\n

B\u011bhem v\u00e1no\u010dn\u00ed sez\u00f3ny je d\u016fle\u017eit\u00e9 neust\u00e1le sledovat v\u00fdkon va\u0161ich kampan\u00ed<\/strong>. Kampa\u0148, kter\u00e1 se uk\u00e1\u017ee jako \u00fasp\u011b\u0161n\u00e1 na za\u010d\u00e1tku prosince, m\u016f\u017ee m\u00edt odli\u0161n\u00fd v\u00fdkon ke konci m\u011bs\u00edce. Sledujte kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (KPI) jako CPC (cena za kliknut\u00ed), CTR (m\u00edra prokliku) a ROAS (n\u00e1vratnost investice do reklamy) a na z\u00e1klad\u011b t\u011bchto dat upravujte kampan\u011b<\/strong>.<\/p>\n\n\n\n

Pokud n\u011bco nefunguje, nebojte se prov\u00e1d\u011bt zm\u011bny<\/strong>. V\u00e1no\u010dn\u00ed sez\u00f3na je o tom, abyste se p\u0159izp\u016fsobili aktu\u00e1ln\u00edm trend\u016fm a pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Bl\u00ed\u017e\u00ed se V\u00e1noce. A vy si jist\u011b klepete na \u010delo, co bl\u00e1zn\u00edme, kdy\u017e se je\u0161t\u011b mnoz\u00ed z n\u00e1s st\u00e1le pot\u00ed v plavk\u00e1ch u mo\u0159e. Je to tak. Na v\u00e1no\u010dn\u00ed sv\u00e1tky je pot\u0159eba se p\u0159ipravit s po\u0159\u00e1dn\u00fdm p\u0159edstihem. P\u0159ipravili jsme si pro V\u00e1s 10 z\u00e1sadn\u00edch tip\u016f, jak b\u00fdt p\u0159ipraven, aby v\u00e1s nic nep\u0159ekvapilo.<\/p>\n","protected":false},"author":8,"featured_media":4489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-4488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tipy-rady-a-novinky"],"yoast_head":"\nP\u0159\u00edprava na v\u00e1no\u010dn\u00ed obdob\u00ed pro e-shopy v 10 bodech - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/priprava-na-vanocni-obdobi-pro-e-shopy-v-10-bodech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edprava na v\u00e1no\u010dn\u00ed obdob\u00ed pro e-shopy v 10 bodech - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Bl\u00ed\u017e\u00ed se V\u00e1noce. 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