{"id":4480,"date":"2025-07-04T15:38:30","date_gmt":"2025-07-04T13:38:30","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4480"},"modified":"2025-07-28T16:41:49","modified_gmt":"2025-07-28T14:41:49","slug":"novinky-z-onlajnu-cerven-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-cerven-2025\/","title":{"rendered":"Novinky z onlajnu \u010derven 2025"},"content":{"rendered":"\n<p>Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. V na\u0161em pravideln\u00e9m souhrnu se zam\u011b\u0159ujeme na nejnov\u011bj\u0161\u00ed d\u011bn\u00ed v oblasti SEO, PPC, um\u011bl\u00e9 inteligence, soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00e9ho v\u00fdvoje. Pokud chcete dr\u017eet krok s digit\u00e1ln\u00edm sv\u011btem, tenhle \u010dl\u00e1nek v\u00e1s nezklame.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">SEO<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Data ukazuj\u00ed, \u017ee AI vyhled\u00e1v\u00e1n\u00ed p\u0159iv\u00e1d\u00ed nejv\u00edce n\u00e1v\u0161t\u011bv z desktopu<\/h2>\n\n\n\n<p>Nov\u011b zve\u0159ejn\u011bn\u00e1 data od BrightEdge odhaluj\u00ed zaj\u00edmav\u00fd trend: v\u011bt\u0161ina n\u00e1v\u0161t\u011bv p\u0159ich\u00e1zej\u00edc\u00edch z AI vyhled\u00e1va\u010d\u016f jako ChatGPT, Perplexity nebo Bing poch\u00e1z\u00ed z desktopov\u00fdch za\u0159\u00edzen\u00ed. Nap\u0159\u00edklad ChatGPT generuje 94\u202f% odkazov\u00fdch n\u00e1v\u0161t\u011bv z desktopu, zat\u00edmco mobiln\u00ed za\u0159\u00edzen\u00ed se na tom pod\u00edlej\u00ed jen minim\u00e1ln\u011b. Naopak u klasick\u00e9ho Google Search je st\u00e1le dominantn\u00ed provoz z mobil\u016f. V\u00fdsledky ukazuj\u00ed, \u017ee p\u0159echod u\u017eivatel\u016f na AI n\u00e1stroje zat\u00edm prob\u00edh\u00e1 p\u0159ev\u00e1\u017en\u011b ve \u201evelk\u00e9m\u201c form\u00e1tu na po\u010d\u00edta\u010di, a mobiln\u00ed AI aplikace zat\u00edm z hlediska n\u00e1v\u0161t\u011bvnosti z\u016fst\u00e1vaj\u00ed pozadu.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/newly-released-data-shows-desktop-ai-search-referrals-dominate\/548506\">https:\/\/www.searchenginejournal.com\/newly-released-data-shows-desktop-ai-search-referrals-dominate\/548506<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d po migraci dom\u00e9ny prudce klesly pozice ve vyhled\u00e1v\u00e1n\u00ed?<\/h2>\n\n\n\n<p>Google v reakci na konkr\u00e9tn\u00ed p\u0159\u00edpad vysv\u011btlil, pro\u010d m\u016f\u017ee po migraci dom\u00e9ny doj\u00edt k dramatick\u00e9mu poklesu pozic. V tomto p\u0159\u00edpad\u011b \u0161lo o to, \u017ee s p\u016fvodn\u00edm obsahem se p\u0159enesly i podstr\u00e1nky, kter\u00e9 byly tematicky irelevantn\u00ed \u2013 nap\u0159\u00edklad \u017eeb\u0159\u00ed\u010dky typu \u201etop 10\u201c nebo \u201esexy&#8230;\u201c, kter\u00e9 se net\u00fdkaly hlavn\u00edho zam\u011b\u0159en\u00ed webu. Algoritmus Googlu tak vyhodnotil \u010d\u00e1st obsahu jako nekvalitn\u00ed a celkovou d\u016fv\u011bryhodnost webu sn\u00ed\u017eil. Migrace se tak stala spou\u0161t\u011b\u010dem d\u016fkladn\u011bj\u0161\u00edho hodnocen\u00ed cel\u00e9 dom\u00e9ny.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-shows-why-rankings-collapsed-after-domain-migration\/548787\">https:\/\/www.searchenginejournal.com\/google-shows-why-rankings-collapsed-after-domain-migration\/548787<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OpenAI vylep\u0161ilo vyhled\u00e1v\u00e1n\u00ed v ChatGPT<\/h2>\n\n\n\n<p>OpenAI zavedlo nov\u00fd update vyhled\u00e1vac\u00ed funkce ChatGPT, kter\u00fd p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed a srozumiteln\u011bj\u0161\u00ed odpov\u011bdi, lep\u0161\u00ed zvl\u00e1d\u00e1n\u00ed slo\u017eit\u00fdch nebo v\u00edcekrokov\u00fdch dotaz\u016f a v\u011bt\u0161\u00ed konzistenci v del\u0161\u00edch konverzac\u00edch. Syst\u00e9m si l\u00e9pe dr\u017e\u00ed kontext, omezuje opakov\u00e1n\u00ed a l\u00e9pe reaguje na konkr\u00e9tn\u00ed instrukce u\u017eivatele. C\u00edlem je zv\u00fd\u0161it u\u017eivatelsk\u00fd komfort a posunout AI asistenci op\u011bt o krok bl\u00ed\u017ee klasick\u00e9mu vyhled\u00e1v\u00e1n\u00ed \u2013 ale s v\u011bt\u0161\u00ed m\u00edrou porozum\u011bn\u00ed a personalizace.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/openai-rolls-out-update-to-chatgpt-search\/549040\">https:\/\/www.searchenginejournal.com\/openai-rolls-out-update-to-chatgpt-search\/549040<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google spustil \u010dervnov\u00fd Core Update 2025<\/h2>\n\n\n\n<p>Na konci \u010dervna spustil Google dal\u0161\u00ed ze sv\u00fdch pravideln\u00fdch Core aktualizac\u00ed algoritmu \u2013 takzvanou June 2025 Core Update. Nasazov\u00e1n\u00ed aktualizace m\u016f\u017ee trvat a\u017e t\u0159i t\u00fddny a jej\u00ed dopady se mohou projevit nap\u0159\u00ed\u010d r\u016fzn\u00fdmi typy web\u016f. Google uji\u0161\u0165uje, \u017ee zm\u011bny nem\u00ed\u0159\u00ed na konkr\u00e9tn\u00ed typ obsahu nebo techniky, ale na celkovou snahu l\u00e9pe hodnotit u\u017eite\u010dn\u00fd, d\u016fv\u011bryhodn\u00fd a kvalitn\u00ed obsah. V\u00fdkyvy v pozic\u00edch jsou b\u011bhem rollout f\u00e1ze b\u011b\u017en\u00e9 a kone\u010dn\u00e9 dopady se obvykle projev\u00ed a\u017e po dokon\u010den\u00ed aktualizace.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-june-2025-core-update\/550161\">https:\/\/www.searchenginejournal.com\/google-rolls-out-june-2025-core-update\/550161<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">PPC<\/h1>\n\n\n\n<p>Co se va\u0159\u00ed ve sv\u011bt\u011b PPC? Poj\u010fme se pod\u00edvat jak\u00e1 nejzaj\u00edmav\u011bj\u0161\u00ed digit\u00e1ln\u00ed zem\u011bt\u0159esen\u00ed p\u0159inesl \u010derven!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google m\u00ed\u0159\u00ed off-line: Kvalita nad kvantitu v nov\u00fdch kampan\u00edch PMax!<\/h2>\n\n\n\n<p>Google se op\u011bt sna\u017e\u00ed zm\u011bnit pravidla hry \u2013 tentokr\u00e1t t\u00edm, \u017ee v kampan\u00edch Performance Max a Smart kampan\u00edch up\u0159ednostn\u00ed u\u017eivatele s vysok\u00fdm z\u00e1m\u011brem fyzick\u00e9 akce. To znamen\u00e1 m\u00e9n\u011b klik\u016f, zato v\u00edc lid\u00ed ve va\u0161em obchod\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co to v praxi znamen\u00e1?<\/h3>\n\n\n\n<p>Google se rozhodl, \u017ee p\u0159estane \u0161\u00edlet za ka\u017ed\u00fdm klikem a za\u010dne rozli\u0161ovat, co m\u00e1 skute\u010dn\u00fd smysl. U\u017e nejde jen o to, \u017ee n\u011bkdo klikne na va\u0161i reklamu \u2013 d\u016fle\u017eit\u00e9 je, zda skute\u010dn\u011b ud\u011bl\u00e1 krok sm\u011brem k n\u00e1kupu: nav\u0161t\u00edv\u00ed pobo\u010dku, zavol\u00e1 si o nab\u00eddku, po\u017e\u00e1d\u00e1 o trasu p\u0159es Mapy.<\/p>\n\n\n\n<p>Konverze tedy nebudou p\u0159ib\u00fdvat jako houby po de\u0161ti, ale ty, kter\u00e9 p\u0159ijdou, budou m\u00edt vy\u0161\u0161\u00ed re\u00e1lnou hodnotu. Nap\u0159. n\u00e1v\u0161t\u011bva showroomu, kter\u00e1 skon\u010d\u00ed n\u00e1kupem za desetitis\u00edce, je pro firmu d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e deset klik\u016f bez reakce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co se tedy m\u011bn\u00ed?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimalizace pro Vyhled\u00e1v\u00e1n\u00ed a Mapy: Google bude d\u016fsledn\u011bji c\u00edlit na u\u017eivatele, kte\u0159\u00ed se o v\u00e1\u0161 produkt nebo slu\u017ebu zaj\u00edmaj\u00ed ve sv\u00e9m okol\u00ed. M\u00edsto celoplo\u0161n\u00e9ho pokryt\u00ed vs\u00e1z\u00ed na lok\u00e1ln\u00ed z\u00e1m\u011br \u2013 a ten je dnes zlat\u00fd d\u016fl.<\/li>\n\n\n\n<li>V\u00fdkyvy v metrik\u00e1ch: P\u0159ipravte se na mo\u017en\u00e9 zm\u011bny ve statistik\u00e1ch \u2013 m\u00e9n\u011b konverz\u00ed, vy\u0161\u0161\u00ed CPC i CPA, ale z\u00e1rove\u0148 lep\u0161\u00ed n\u00e1vratnost investic (ROI).<\/li>\n\n\n\n<li>Zm\u011bna strategie: Google doporu\u010duje p\u0159ehodnotit sv\u00e9 c\u00edle, roz\u0161\u00ed\u0159it pokryt\u00ed pobo\u010dek a neomezovat se jen na n\u00e1v\u0161t\u011bvy. Sledujte tak\u00e9 hovory, trasy nebo rezervace term\u00edn\u016f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Co z toho plyne?<\/h3>\n\n\n\n<p>Pokud provozujete showroom, obchod, kliniku nebo jakoukoliv fyzickou provozovnu, tahle zm\u011bna m\u016f\u017ee b\u00fdt trefa do \u010dern\u00e9ho. Kdo v\u0161ak c\u00edl\u00ed v\u00fdhradn\u011b online, m\u016f\u017ee pozorovat \u00fabytek konverz\u00ed, kter\u00fd bude t\u0159eba vyv\u00e1\u017eit jin\u00fdm typem kampan\u011b.<\/p>\n\n\n\n<p>Tip: Vyu\u017eijte lokalizovanou kreativu \u2013 t\u0159eba bannery \u201e5 minut od v\u00e1s\u201c nebo \u201eNav\u0161tivte n\u00e1s je\u0161t\u011b dnes\u201c. Google tomu d\u00e1 zelenou.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056\">https:\/\/searchengineland.com\/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMAX a obr\u00e1zky z divok\u00e9ho z\u00e1padu: Google v\u00e1s zap\u00ed\u0161e automaticky!<\/h2>\n\n\n\n<p>Google v kampan\u00edch Performance Max v tichosti nasadil funkci, kter\u00e1 m\u016f\u017ee b\u00fdt no\u010dn\u00ed m\u016frou ka\u017ed\u00e9ho market\u00e9ra: automatick\u00e9 na\u010d\u00edt\u00e1n\u00ed obr\u00e1zk\u016f z va\u0161ich vstupn\u00edch str\u00e1nek do reklam. Bez varov\u00e1n\u00ed a bez va\u0161\u00ed kontroly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co se vlastn\u011b d\u011bje?<\/h3>\n\n\n\n<p>Google nov\u011b zav\u00e1d\u00ed do PMAX sekci \u201eObr\u00e1zky\u201c, kter\u00e1 automaticky tah\u00e1 vizu\u00e1ly z va\u0161eho webu. Ty pak m\u016f\u017ee pou\u017e\u00edt v reklam\u00e1ch, ani\u017e byste je sami vybrali. Zd\u00e1 se to jako pomoc, ale skr\u00fdv\u00e1 se za t\u00edm v\u00edc, ne\u017e se na prvn\u00ed pohled zd\u00e1.<\/p>\n\n\n\n<p>T\u0159i z\u00e1sadn\u00ed probl\u00e9my:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Kvalita &amp; form\u00e1t: Webov\u00e9 obr\u00e1zky \u010dasto nejsou optimalizovan\u00e9 pro reklamy. Maj\u00ed \u0161patn\u00e9 rozm\u011bry, jsou komprimovan\u00e9 nebo horizont\u00e1ln\u011b orientovan\u00e9 tam, kde PMAX pot\u0159ebuje \u010dtverec.<\/li>\n\n\n\n<li>Relevance &amp; estetika: Google m\u016f\u017ee do reklamy vlo\u017eit t\u0159eba fotku z\u00e1pat\u00ed webu, dekorativn\u00ed ikonu nebo produkt bez kontextu. Va\u0161e zna\u010dka pak m\u016f\u017ee p\u016fsobit neprofesion\u00e1ln\u011b.<\/li>\n\n\n\n<li>Autorsk\u00e1 pr\u00e1va: Pou\u017e\u00edv\u00e1te na webu fotky z fotobank nebo loga partner\u016f? Google je m\u016f\u017ee vyt\u00e1hnout do reklam \u2013 a vy m\u016f\u017eete skon\u010dit s pr\u00e1vn\u00edm probl\u00e9mem kv\u016fli neopr\u00e1vn\u011bn\u00e9mu u\u017eit\u00ed.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Co s t\u00edm?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zkontrolujte nastaven\u00ed kampan\u00ed PMAX. Pokud je sekce \u201eObr\u00e1zky\u201c aktivn\u00ed, projd\u011bte si, co v n\u00ed Google pou\u017eil.<\/li>\n\n\n\n<li>Nahrajte si vlastn\u00ed obr\u00e1zky. Ide\u00e1ln\u011b ve form\u00e1tech a pom\u011brech doporu\u010den\u00fdch Googlem (\u010dtverec, 1,91:1 atd.), s jasn\u00fdm sd\u011blen\u00edm a brandingem.<\/li>\n\n\n\n<li>Zva\u017ete deaktivaci funkce. Bohu\u017eel zat\u00edm nelze jednodu\u0161e opt-out, ale u n\u011bkter\u00fdch \u00fa\u010dt\u016f se testuje mo\u017enost ru\u010dn\u00ed spr\u00e1vy.<\/li>\n<\/ul>\n\n\n\n<p>Nechte reklamu mluvit va\u0161\u00edm jazykem \u2013 ne jazykem algoritmu.<\/p>\n\n\n\n<p><a href=\"https:\/\/web.swipeinsight.app\/posts\/google-ads-auto-opts-in-advertisers-for-risky-pmax-image-feature-17616\">https:\/\/web.swipeinsight.app\/posts\/google-ads-auto-opts-in-advertisers-for-risky-pmax-image-feature-17616<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Revoluce v nastaven\u00ed kampan\u00ed: GDN u\u017e nen\u00ed automatick\u00fd vet\u0159elec!<\/h2>\n\n\n\n<p>Zku\u0161en\u00fdm PPC specialist\u016fm vst\u00e1valy vlasy hr\u016fzou poka\u017ed\u00e9, kdy\u017e Google p\u0159i vytv\u00e1\u0159en\u00ed nov\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed automaticky za\u0161krtl i zapojen\u00ed obsahov\u00e9 s\u00edt\u011b (GDN). Te\u010f to ale vypad\u00e1, \u017ee se bl\u00fdsk\u00e1 na lep\u0161\u00ed \u010dasy.<\/p>\n\n\n\n<p>Od \u010dervna 2025 Google ve v\u00fdchoz\u00edm nastaven\u00ed nech\u00e1v\u00e1 GDN neza\u0161krtnut\u00e9, a m\u00edsto automatick\u00e9ho zapnut\u00ed jen zobraz\u00ed \u0161t\u00edtek \u201eDoporu\u010deno\u201c. Zd\u00e1 se jako drobnost, ale ve sv\u011bt\u011b PPC je to revoluce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d na tom z\u00e1le\u017e\u00ed?<\/h3>\n\n\n\n<p>Zapnut\u00e1 GDN v Search kampan\u00edch \u010dasto generovala:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00edzkou kvalitu provozu<\/li>\n\n\n\n<li>Vysokou m\u00edru opu\u0161t\u011bn\u00ed (bounce rate)<\/li>\n\n\n\n<li>N\u00edzkou m\u00edru konverze<\/li>\n\n\n\n<li>Nesmysln\u00e9 utr\u00e1cen\u00ed rozpo\u010dtu<\/li>\n<\/ul>\n\n\n\n<p>Za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko p\u0159itom spousta m\u00e9n\u011b zku\u0161en\u00fdch inzerent\u016f prost\u011b p\u0159ehl\u00e9dla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co to znamen\u00e1 pro v\u00e1s?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daspora pen\u011bz: Va\u0161e Search kampan\u011b budou c\u00edlen\u00e9 jen na skute\u010dn\u00e9 hled\u00e1n\u00ed \u2013 ne na bannery na blogu o receptech nebo n\u00e1hodn\u00fdch f\u00f3rech.<\/li>\n\n\n\n<li>Lep\u0161\u00ed kontrola: Kone\u010dn\u011b si m\u016f\u017eete zvolit, kde chcete zobrazit sv\u00e9 reklamy, a p\u0159itom ne b\u00fdt vmanipulovan\u00ed do necht\u011bn\u00fdch zobrazovac\u00edch s\u00edt\u00ed.<\/li>\n\n\n\n<li>Pozor, st\u00e1le ve f\u00e1zi testu: Funkce zat\u00edm nen\u00ed dostupn\u00e1 u v\u0161ech \u00fa\u010dt\u016f. M\u016f\u017ee j\u00edt o A\/B test nebo sou\u010d\u00e1st nov\u00e9ho UI. Sledujte sv\u00e9 rozhran\u00ed a v\u00fdvoj.<\/li>\n<\/ul>\n\n\n\n<p>Rada pro za\u010d\u00e1te\u010dn\u00edky: P\u0159i nastavov\u00e1n\u00ed Search kampan\u011b se v\u017edy pod\u00edvejte do roz\u0161\u00ed\u0159en\u00e9ho nastaven\u00ed a kontrolujte, co je (ne)za\u0161krtnuto.<\/p>\n\n\n\n<p>GDN u\u017e nen\u00ed povinn\u00fd pasa\u017e\u00e9r. A to je mal\u00e1, ale kr\u00e1sn\u00e1 v\u00fdhra pro ka\u017ed\u00e9ho PPC profesion\u00e1la.<\/p>\n\n\n\n<p><a href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2025-06\/google-might-finally-stop-auto-enabling-gdn-in-search-campaigns\/\">https:\/\/ppcnewsfeed.com\/ppc-news\/2025-06\/google-might-finally-stop-auto-enabling-gdn-in-search-campaigns\/<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Meta tvrd\u00ed, \u017ee opravila probl\u00e9m, kter\u00fd vedl k chybn\u00e9mu pozastaven\u00ed facebookov\u00fdch skupin<\/h2>\n\n\n\n<p>Meta (Facebook) potvrdila, \u017ee do\u0161lo k technick\u00e9 chyb\u011b, kter\u00e1 v uplynul\u00e9m t\u00fddnu zp\u016fsobila fale\u0161n\u00e9 pozastaven\u00ed tis\u00edc\u016f Facebook skupin \u2013 v\u010detn\u011b komunit jako jsou \u00fasporn\u00e9 tipy, rodi\u010dovsk\u00e9 podporuj\u00edc\u00ed skupiny nebo fanou\u0161kovsk\u00e9 skupiny o dom\u00e1c\u00edch mazl\u00ed\u010dc\u00edch a hern\u00edch t\u00e9matech. Podle Mety v\u00fdpadek postihl mnoho skupin po cel\u00e9m sv\u011bt\u011b a a\u010dkoliv konkr\u00e9tn\u00ed p\u0159\u00edpady z \u010ceska se v m\u00e9di\u00edch neobjevily, nelze tento fakt potvrdit \u2013 ale ani zcela vylou\u010dit.<\/p>\n\n\n\n<p>Podle Mety u\u017e byl probl\u00e9m vy\u0159e\u0161en a spr\u00e1vci skupin dostali informaci, \u017ee jejich komunity by se m\u011bly obnovit b\u011bhem 48 hodin. P\u0159esto v\u0161ak vyvolaly tyto plo\u0161n\u00e9 z\u00e1sahy obavy \u2013 mnoho spr\u00e1vc\u016f investovalo roky do budov\u00e1n\u00ed t\u011bchto skupin a nyn\u00ed \u010delili nejasn\u00fdm a automatick\u00fdm rozhodnut\u00edm syst\u00e9mu.<\/p>\n\n\n\n<p>I kdy\u017e Meta p\u0159\u00edmo neuvedla, \u017ee za chybou stoj\u00ed um\u011bl\u00e1 inteligence, odborn\u00edci a administr\u00e1to\u0159i podez\u00edraj\u00ed pr\u00e1v\u011b chybnou AI detekci jako p\u0159\u00ed\u010dinu, co\u017e poukazuje na \u0161ir\u0161\u00ed probl\u00e9m \u2013 n\u00e1r\u016fst automatizace a jej\u00ed potenci\u00e1l k chyb\u00e1m bez lidsk\u00e9ho dohledu.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta p\u0159edstavuje nov\u00e9 n\u00e1stroje pro reklamu s um\u011blou inteligenc\u00ed, v\u010detn\u011b vylep\u0161en\u00fdch mo\u017enost\u00ed generov\u00e1n\u00ed videa<\/h2>\n\n\n\n<p>Meta p\u0159edstavila novou sadu AI n\u00e1stroj\u016f, kter\u00e9 maj\u00ed z\u00e1sadn\u011b zm\u011bnit zp\u016fsob tvorby a spr\u00e1vy reklamn\u00edch kampan\u00ed. Mezi kl\u00ed\u010dov\u00e9 novinky pat\u0159\u00ed automatick\u00e9 generov\u00e1n\u00ed vide\u00ed z obr\u00e1zk\u016f, identifikace nejzaj\u00edmav\u011bj\u0161\u00edch moment\u016f ve vide\u00edch pomoc\u00ed AI, a mo\u017enost p\u0159id\u00e1n\u00ed brandov\u00fdch prvk\u016f do v\u00fdstup\u016f. Firmy tak\u00e9 budou moci vyu\u017e\u00edt interaktivn\u00ed AI asistenty v reklam\u00e1ch, kte\u0159\u00ed zvl\u00e1dnou komunikovat se z\u00e1kazn\u00edky v textov\u00e9 i hlasov\u00e9 form\u011b. Tyto n\u00e1stroje jsou sou\u010d\u00e1st\u00ed dlouhodob\u00e9 vize Mety, kter\u00e1 do roku 2026 pl\u00e1nuje umo\u017enit pln\u011b automatizovan\u00e9 reklamn\u00ed kampan\u011b \u0159\u00edzen\u00e9 um\u011blou inteligenc\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook oznamuje, \u017ee v\u0161echna nahran\u00e1 videa budou nyn\u00ed ve form\u00e1tu Reels<\/h2>\n\n\n\n<p>Meta ozn\u00e1mila, \u017ee v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch budou v\u0161echna nov\u00e1 videa na Facebooku automaticky ozna\u010dov\u00e1na jako Reels, a to bez ohledu na d\u00e9lku nebo form\u00e1t. Star\u00e9 video p\u0159\u00edsp\u011bvky z\u016fstanou beze zm\u011bny, ale nov\u011b nahran\u00e1 vid\u00adea se budou publikovat skrze jednotn\u00fd \u201eReels\u201c workflow. Karta \u201eVideo\u201c bude p\u0159ejmenov\u00e1na na \u201eReels\u201c, analytika i nastaven\u00ed soukrom\u00ed budou sjednoceny a u\u017eivatel\u00e9 budou vyzv\u00e1ni ke kontrole sv\u00fdch publika\u010dn\u00edch preferenc\u00ed. Meta z\u00e1rove\u0148 slibuje \u0161ir\u0161\u00ed v\u00fdb\u011br kreativn\u00edch n\u00e1stroj\u016f a odstranit \u010dasov\u00e9 limity, co\u017e m\u00e1 cel\u00fd proces zjednodu\u0161it a v\u00edce zam\u011b\u0159it na kr\u00e1tk\u00e1 form\u00e1ty i del\u0161\u00ed obsah<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram vylep\u0161uje mo\u017enosti sd\u00edlen\u00ed hudby na Spotify ve Stories<\/h2>\n\n\n\n<p>Meta v\u00fdrazn\u011b vylep\u0161ilo sd\u00edlen\u00ed hudby ze Spotify v Instagram Stories \u2013 nov\u011b mohou sledovatel\u00e9 nejen vid\u011bt, ale i p\u0159ehr\u00e1t kr\u00e1tkou uk\u00e1zku sd\u00edlen\u00e9 skladby p\u0159\u00edmo ve Stories, ani\u017e by museli aplikaci opustit a kliknout na extern\u00ed odkaz. Tento krok roz\u0161i\u0159uje dosavadn\u00ed mo\u017enosti sd\u00edlen\u00ed hudby \u2013 po hudebn\u00edch samolepk\u00e1ch \u010di sd\u00edlen\u00ed do IG Notes \u2013 a reaguje na TikTok jako v\u00fdznamn\u00fd hudebn\u00ed trendsetter.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X bude brzy \u00fa\u010dtovat poplatky za reklamy na z\u00e1klad\u011b velikosti vizu\u00e1l\u016f<\/h2>\n\n\n\n<p>Meta ozn\u00e1mila, \u017ee platforma X (d\u0159\u00edve Twitter) brzy zavede nov\u00fd model zpoplatn\u011bn\u00ed reklam podle vertik\u00e1ln\u00ed velikosti vizu\u00e1l\u016f \u2013 inzerenti za reklamu, kter\u00e1 zab\u00edr\u00e1 celou obrazovku, zaplat\u00ed v\u00edce ne\u017e za tu, kter\u00e1 pokr\u00fdv\u00e1 jen \u010dtvrtinu \u2013 tento krok m\u00e1 v\u00e9st k m\u00e9n\u011b ru\u0161iv\u00e9mu vzhledu feedu. P\u0159ipravovan\u00e1 zm\u011bna dopl\u0148uje ned\u00e1vn\u00e9 rozhodnut\u00ed zak\u00e1zat hashtagy v placen\u00fdch p\u0159\u00edsp\u011bvc\u00edch, kter\u00e9 maj\u00ed podle Elona Muska p\u0159isp\u011bt k \u010dist\u0161\u00edmu a p\u0159ehledn\u011bj\u0161\u00edmu u\u017eivatelsk\u00e9mu prost\u0159ed\u00ed. X zat\u00edm neuvedl konkr\u00e9tn\u00ed cenov\u00e9 tarify ani term\u00edn spu\u0161t\u011bn\u00ed, ale inzerenti by tuto novinku m\u011bli brzy zohlednit p\u0159i pl\u00e1nov\u00e1n\u00ed kampan\u00ed .<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">LinkedIn v \u010dervnu 2025<\/h1>\n\n\n\n<p>Na \u010desk\u00e9m LinkedInu byl \u010derven 2025 ve znamen\u00ed dal\u0161\u00ed velk\u00e9 prom\u011bny. Tahle p\u016fvodn\u011b \u010dist\u011b pracovn\u00ed s\u00ed\u0165 u\u017e d\u00e1vno nen\u00ed jen online \u017eivotopis nebo m\u00edsto, kam jednou za rok nahrajete nov\u00fd projekt. St\u00e1v\u00e1 se z n\u00ed opravdu \u017eiv\u00e1 platforma, kde se lid\u00e9 cht\u011bj\u00ed nejen chlubit \u00fasp\u011bchy, ale hlavn\u011b sd\u00edlet sv\u00e9 n\u00e1zory, zku\u0161enosti a p\u0159\u00edb\u011bhy.<\/p>\n\n\n\n<p>LinkedIn letos za\u010dal v\u00edc ne\u017e kdy d\u0159\u00edv podporovat obsah, kter\u00fd vyvol\u00e1v\u00e1 opravdovou diskuzi. Pokud lid\u00e9 u p\u0159\u00edsp\u011bvku str\u00e1v\u00ed v\u00edce \u010dasu, nap\u00ed\u0161ou del\u0161\u00ed koment\u00e1\u0159 nebo si ho ulo\u017e\u00ed, dostane se k mnohem v\u011bt\u0161\u00edmu publiku. Nesta\u010d\u00ed tedy rychl\u00e9 \u201ed\u00edky za tip\u201c nebo jen sd\u00edlen\u00ed motiva\u010dn\u00edho cit\u00e1tu. Naopak, \u010d\u00edm up\u0159\u00edmn\u011bj\u0161\u00ed a osobn\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvek, t\u00edm v\u00edc oslov\u00ed ostatn\u00ed.<\/p>\n\n\n\n<p>Velkou vlnu te\u010f za\u017e\u00edvaj\u00ed kr\u00e1tk\u00e1 videa, nejl\u00e9pe ta, kter\u00e1 p\u016fsob\u00ed autenticky a nejsou p\u0159ehnan\u011b vyum\u011blkovan\u00e1. Lid\u00e9 cht\u011bj\u00ed vid\u011bt skute\u010dn\u00e9 tv\u00e1\u0159e, sly\u0161et opravdov\u00e9 p\u0159\u00edb\u011bhy a poznat, kdo za p\u0159\u00edsp\u011bvkem stoj\u00ed. Podobn\u011b obl\u00edben\u00e9 jsou tzv. PDF karusely, tedy p\u0159\u00edsp\u011bvky s v\u00edce obr\u00e1zky nebo str\u00e1nkami, kter\u00e9 si \u010dten\u00e1\u0159 m\u016f\u017ee listovat jako prezentaci. I tohle je zp\u016fsob, jak zaujmout a udr\u017eet pozornost.<\/p>\n\n\n\n<p>V \u010cesku tak\u00e9 prudce roste z\u00e1jem o newslettery p\u0159\u00edmo na LinkedInu. St\u00e1le v\u00edc lid\u00ed objevuje mo\u017enost tvo\u0159it pravideln\u00e9 \u010dl\u00e1nky, kter\u00e9 pak \u010dten\u00e1\u0159\u016fm chod\u00ed do mailu nebo je najdou p\u0159\u00edmo ve feedu. Pro spoustu odborn\u00edk\u016f je to \u0161ance, jak budovat vztah se svou s\u00edt\u00ed a uk\u00e1zat, \u010demu se v\u011bnuj\u00ed do hloubky.<\/p>\n\n\n\n<p>Mnoz\u00ed u\u017eivatel\u00e9 nav\u00edc zap\u00ednaj\u00ed tzv. Creator Mode, tedy re\u017eim pro tv\u016frce obsahu, kter\u00fd jim pom\u00e1h\u00e1 zv\u00fdraznit t\u00e9mata, o kter\u00fdch p\u00ed\u0161ou, a ukazuje jejich p\u0159\u00edsp\u011bvky \u0161ir\u0161\u00edmu okruhu lid\u00ed.<\/p>\n\n\n\n<p>A i kdy\u017e je LinkedIn hlavn\u011b online platforma, u n\u00e1s se st\u00e1le v\u00edce prosazuj\u00ed i offline akce. V \u010dervnu se hodn\u011b mluvilo o p\u0159ipravovan\u00e9 konferenci LiDAY 2025, kter\u00e1 prob\u011bhne v prosinci v Praze a u\u017e te\u010f se na ni p\u0159ihla\u0161uj\u00ed lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed posunout svou komunikaci a nau\u010dit se b\u00fdt na s\u00edti opravdu vid\u011bt.<\/p>\n\n\n\n<p>Celkov\u011b se d\u00e1 \u0159\u00edct, \u017ee \u010desk\u00fd LinkedIn je dnes mnohem otev\u0159en\u011bj\u0161\u00ed, odv\u00e1\u017en\u011bj\u0161\u00ed a lid\u0161t\u011bj\u0161\u00ed ne\u017e d\u0159\u00edv. Pokud se n\u011bkdo boj\u00ed za\u010d\u00edt sd\u00edlet vlastn\u00ed zku\u0161enosti, te\u010f je ta nejlep\u0161\u00ed doba. Nejde o to ps\u00e1t dokonal\u00e9 p\u0159\u00edsp\u011bvky nebo m\u00edt profesion\u00e1ln\u00ed video, ale uk\u00e1zat, kdo opravdu jste a co v\u00e1m d\u00e1v\u00e1 smysl.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">AI<\/h1>\n\n\n\n<p>\u010cerven p\u0159inesl z\u00e1sadn\u00ed posun v\u202fAI \u2013 od regulac\u00ed p\u0159es superv\u00fdpo\u010detn\u00ed infrastrukturu a\u017e po nov\u00e9 start\u2011upy. Nahl\u00e9dn\u011bte s n\u00e1mi do nejd\u016fle\u017eit\u011bj\u0161\u00edch p\u011bti ud\u00e1lost\u00ed, kter\u00e9 stoj\u00ed za to sledovat. Ka\u017ed\u00e1 z nich ovlivn\u00ed nejen glob\u00e1ln\u00ed v\u00fdvoj AI, ale i \u010deskou sc\u00e9nu \u2013 a my v\u00e1m je p\u0159in\u00e1\u0161\u00edme v jednom \u00fahledn\u00e9m bal\u00ed\u010dku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evropsk\u00e9 gigafactory: 76 z\u00e1jemc\u016f o superpo\u010d\u00edta\u010de<\/h2>\n\n\n\n<p>Evropsk\u00e1 komise vyhl\u00e1sila v \u010dervnu v\u00fdstavbu \u010dty\u0159 gigantick\u00fdch datov\u00fdch center (tzv. gigafactory) s rozpo\u010dtem 20 miliard eur. Reakc\u00ed bylo <strong>76 p\u0159ihl\u00e1\u0161ek z 16 st\u00e1t\u016f<\/strong>, pl\u00e1nuj\u00edc\u00edch nasazen\u00ed okolo <strong>3 milion\u016f GPU.<\/strong> Pro \u010cesko to znamen\u00e1 \u0161anci st\u00e1t se sou\u010d\u00e1st\u00ed nov\u00e9 AI infrastruktury \u2013 p\u0159\u00edle\u017eitost pro lokalitu i startupy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/europes-ai-gigafactory-push-attracts-76-bids-eu-tech-chief-says-2025-06-30\/?utm_source=chatgpt.com\">https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/europes-ai-gigafactory-push-attracts-76-bids-eu-tech-chief-says-2025-06-30\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bosch: \u201eEvropa se ureguluje k smrti\u201c<\/h2>\n\n\n\n<p>\u0160\u00e9f n\u011bmeck\u00e9ho Bosche, Stefan Hartung, spustil v \u010dervnu varov\u00e1n\u00ed: p\u0159eregulace AI m\u016f\u017ee Evrop\u011b zamezit schopnost \u201edohnat\u201c USA a \u010c\u00ednu. (Podobn\u00e9 obavy rezonuj\u00ed i u \u010desk\u00fdch firem \u2013 hled\u00e1 se rovnov\u00e1ha mezi bezpe\u010d\u00edm a rozvojem.) Bosch i p\u0159es tato varov\u00e1n\u00ed slibuje investovat <strong>2,5 miliardy eur do AI projekt\u016f<\/strong> do roku 2027.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/technology\/bosch-ceo-warns-europe-against-regulating-itself-death-ai-2025-06-25\/?utm_source=chatgpt.com\u00a0\">https:\/\/www.reuters.com\/technology\/bosch-ceo-warns-europe-against-regulating-itself-death-ai-2025-06-25\/?utm_source=chatgpt.com\u00a0<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technologick\u00e1 lobby v Evrop\u011b vol\u00e1 po pauze \u201eAI Actu\u201c<\/h2>\n\n\n\n<p>V druh\u00e9 polovin\u011b \u010dervna z\u00e1stupci CCIA Europe (Apple, Google, Meta) \u017e\u00e1daj\u00ed EU o <strong>odlo\u017een\u00ed zav\u00e1d\u011bn\u00ed \u010d\u00e1sti z\u00e1kona AI Act<\/strong>, konkr\u00e9tn\u011b pravidel pro generativn\u00ed modely, kter\u00e1 maj\u00ed za\u010d\u00edt platit 2. srpna 2025. AI Act se pochopiteln\u011b t\u00fdk\u00e1 i \u010desk\u00fdch startup\u016f \u2013 pokud by regulace p\u0159erostla firmy, kter\u00e9 se na p\u0159\u00edchod AI dop\u0159edu p\u0159ipravily, m\u016f\u017ee jejich v\u00fdvoj zbrzdit.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/technology\/tech-lobby-group-urges-eu-leaders-pause-ai-act-2025-06-25\/?utm_source=chatgpt.com\">https:\/\/www.reuters.com\/technology\/tech-lobby-group-urges-eu-leaders-pause-ai-act-2025-06-25\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Holandsk\u00e1 AI plant: 70 milion\u016f \u20ac pro Groningen<\/h2>\n\n\n\n<p>Nizozem\u00ed investovalo <strong>70 milion\u016f eur<\/strong> na stavbu AI \u201etov\u00e1rny\u201c v Groningen \u2013 v\u00fdzkumn\u00e9ho centra pro aplikace v zem\u011bd\u011blstv\u00ed, zdravotnictv\u00ed, energetice i obran\u011b. Dal\u0161\u00edch <strong>70 milion\u016f<\/strong> se o\u010dek\u00e1v\u00e1 z EU a regionu. \u010cesko m\u016f\u017ee j\u00edt stejnou cestou s vlastn\u00edmi datov\u00fdmi centry.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/technology\/dutch-government-commits-70-million-euros-ai-factory-2025-06-27\/?utm_source=chatgpt.com\">https:\/\/www.reuters.com\/technology\/dutch-government-commits-70-million-euros-ai-factory-2025-06-27\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesko podalo \u017e\u00e1dost o \u201eAI Gigafactory\u201c<\/h2>\n\n\n\n<p>\u010cesk\u00e1 republika v \u010dervnu ofici\u00e1ln\u011b p\u0159ihl\u00e1sila projekt <strong>AI Gigafactory CZ<\/strong>, v\u010detn\u011b datacentra Prague Gateway DC od \u010cesk\u00fdch Radiokomunikac\u00ed a IT4Innovations, do unijn\u00edho v\u00fdb\u011bru. C\u00edl: st\u00e1t se evropsk\u00fdm super\u2011po\u010d\u00edta\u010dov\u00fdm AI centrem. Pokud usp\u011bje, \u010cesko z\u00edsk\u00e1 roli IT centra s tis\u00edci GPU i dal\u0161\u00edmi investicemi a v\u00fdzkumnou kapacitou.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.praguedaily.news\/2025\/06\/21\/czech-republic-applies-for-european-supercomputing-centre-initiative-with-ai-gigafactory-cz-project\/?utm_source=chatgpt.com\">https:\/\/www.praguedaily.news\/2025\/06\/21\/czech-republic-applies-for-european-supercomputing-centre-initiative-with-ai-gigafactory-cz-project\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: \u010cerven jako p\u0159elomov\u00fd m\u011bs\u00edc<\/h2>\n\n\n\n<p>\u010cerven 2025 uk\u00e1zal, \u017ee AI nen\u00ed u\u017e jen teorie \u2013 st\u0159edn\u00ed Evropa a \u010cesko u\u017e hraj\u00ed d\u016fle\u017eitou roli. Startupy, regula\u010dn\u00ed prost\u0159ed\u00ed i infrastruktura se p\u0159esouvaj\u00ed do praktick\u00e9 f\u00e1ze. Nyn\u00ed jde o to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sledovat v\u00fdb\u011br a pod\u00edl \u010ceska v gigafactory programu.<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Doprov\u00e1zet zav\u00e1d\u011bn\u00ed AI Actu<\/strong>, aby \u010desk\u00e9 firmy nep\u0159i\u0161ly o dech.<br><\/li>\n\n\n\n<li><strong>Vyu\u017e\u00edt infrastrukturu<\/strong>, kter\u00e1 podporuje v\u00fdvoj nov\u00fdch AI aplikac\u00ed.<br><\/li>\n<\/ol>\n\n\n\n<p>Za\u010d\u00edn\u00e1me vid\u011bt, \u017ee \u010cesko nen\u00ed pouze pozorovatel, ale aktivn\u00ed hr\u00e1\u010d evropsk\u00e9 AI sc\u00e9ny. A \u010derven mohl b\u00fdt pr\u00e1v\u011b t\u00edm mezn\u00edkem \u2013 sledujte, co p\u0159ijde d\u00e1l!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Webov\u00e9 str\u00e1nky<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edstupnost webu: Nov\u00e1 legislativa vstoupila v platnost 28.\u202f\u010dervna 2025<\/h2>\n\n\n\n<p>Z\u00e1kon \u010d.\u202f424\/2023 Sb., kter\u00fd nabyl \u00fa\u010dinnosti 28. \u010dervna 2025, roz\u0161i\u0159uje povinnost zaji\u0161t\u011bn\u00ed digit\u00e1ln\u00ed p\u0159\u00edstupnosti z ve\u0159ejn\u00e9ho sektoru na soukrom\u00e9 firmy, v\u010detn\u011b e\u2011shop\u016f, bank, streamovac\u00edch slu\u017eeb, telekomunikac\u00ed, cestovn\u00edho ruchu a v\u00fdrobc\u016f elektroniky. V\u00fdjimka se t\u00fdk\u00e1 pouze jednotek s m\u00e9n\u011b ne\u017e 10 zam\u011bstnanci a ro\u010dn\u00edm obratem do 2 milion\u016f\u202fEUR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technick\u00e9 po\u017eadavky dle WCAG standard\u016f<\/h3>\n\n\n\n<p>Weby musej\u00ed spl\u0148ovat z\u00e1sady WCAG \u2013 tedy b\u00fdt vn\u00edmateln\u00e9, ovladateln\u00e9, srozumiteln\u00e9 a robustn\u00ed. To zahrnuje intuitivn\u00ed navigaci, kompatibilitu s asistivn\u00edmi technologiemi a zve\u0159ejn\u011bn\u00ed prohl\u00e1\u0161en\u00ed o p\u0159\u00edstupnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mo\u017en\u00e9 d\u016fsledky nevyhov\u011bn\u00ed<\/h3>\n\n\n\n<p>Firmy, kter\u00e9 se nep\u0159izp\u016fsob\u00ed, riskuj\u00ed pokuty a\u017e 10\u202fmil.\u202fK\u010d, ve\u0159ejn\u00e9 za\u0159azen\u00ed na \u201eseznam hanby\u201c a v extr\u00e9mn\u00edm p\u0159\u00edpad\u011b i do\u010dasn\u00fd z\u00e1kaz provozu slu\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010cern\u00e9 na b\u00edl\u00e9m: Re\u00e1ln\u00e1 obchodn\u00ed i spole\u010densk\u00e1 p\u0159\u00edle\u017eitost<\/h3>\n\n\n\n<p>Z\u00e1kon znamen\u00e1 nejen povinnost, ale i p\u0159\u00edle\u017eitost \u2013 zlep\u0161en\u00ed p\u0159\u00edstupnosti m\u016f\u017ee p\u0159in\u00e9st a\u017e 20\u202f% nov\u00fdch z\u00e1kazn\u00edk\u016f, zlep\u0161it u\u017eivatelsk\u00fd komfort, reputaci spole\u010dnosti a dokonce SEO pozice.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.webmium.cz\/blog\/pristupnost-webu-velka-zmena-pro-byznys-ktera-prichazi-uz-zitra\/\">https:\/\/www.webmium.cz\/blog\/pristupnost-webu-velka-zmena-pro-byznys-ktera-prichazi-uz-zitra\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. V na\u0161em pravideln\u00e9m souhrnu se zam\u011b\u0159ujeme na nejnov\u011bj\u0161\u00ed d\u011bn\u00ed v oblasti SEO, PPC, um\u011bl\u00e9 inteligence, soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00e9ho v\u00fdvoje. Pokud chcete dr\u017eet krok s digit\u00e1ln\u00edm sv\u011btem, tenhle \u010dl\u00e1nek v\u00e1s nezklame.<\/p>\n","protected":false},"author":2,"featured_media":4481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,24,26,27],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z onlajnu \u010derven 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-cerven-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu \u010derven 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Online sv\u011bt nikdy nesp\u00ed \u2013 a my pro v\u00e1s m\u00e1me p\u0159ehled toho nejzaj\u00edmav\u011bj\u0161\u00edho. 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