{"id":4376,"date":"2025-04-23T13:53:08","date_gmt":"2025-04-23T11:53:08","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4376"},"modified":"2025-04-23T14:50:27","modified_gmt":"2025-04-23T12:50:27","slug":"apple-a-meta-celi-rekordnim-pokutam-od-eu-co-to-znamena-pro-digitalni-trh","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/apple-a-meta-celi-rekordnim-pokutam-od-eu-co-to-znamena-pro-digitalni-trh\/","title":{"rendered":"Apple a Meta \u010del\u00ed rekordn\u00edm pokut\u00e1m od EU: Co to znamen\u00e1 pro digit\u00e1ln\u00ed trh?"},"content":{"rendered":"\n<p>Evropsk\u00e1 komise ud\u011blila spole\u010dnostem Apple a Meta vysok\u00e9 pokuty \u2013 <strong>500 milion\u016f eur pro Apple<\/strong> a <strong>200 milion\u016f eur pro Meta<\/strong> \u2013 za poru\u0161en\u00ed pravidel nov\u00e9ho <strong>na\u0159\u00edzen\u00ed o digit\u00e1ln\u00edch trz\u00edch (DMA)<\/strong>. Co p\u0159esn\u011b se stalo a pro\u010d bychom tomu m\u011bli jako digit\u00e1ln\u00ed agentura v\u011bnovat pozornost?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apple: Br\u00e1n\u011bn\u00ed informac\u00edm o alternativ\u00e1ch<\/strong><\/h2>\n\n\n\n<p>Apple byl pokutov\u00e1n za to, \u017ee <strong>omezoval v\u00fdvoj\u00e1\u0159e<\/strong> v informov\u00e1n\u00ed u\u017eivatel\u016f o jin\u00fdch mo\u017enostech n\u00e1kupu ne\u017e p\u0159es App Store. V\u00fdvoj\u00e1\u0159i tak nemohli nap\u0159\u00edklad odk\u00e1zat na levn\u011bj\u0161\u00ed varianty p\u0159edplatn\u00e9ho na webu. To podle EU <strong>poru\u0161uje pravidla DMA<\/strong>, kter\u00e1 maj\u00ed chr\u00e1nit konkurenci a spot\u0159ebitele.<\/p>\n\n\n\n<p>\u27a1\ufe0f <strong>Pro v\u00fdvoj\u00e1\u0159e aplikac\u00ed<\/strong> to znamen\u00e1 v\u011bt\u0161\u00ed svobodu \u2013 nap\u0159\u00edklad propagaci vlastn\u00edho prodeje p\u0159\u00edmo v aplikaci, bez ztr\u00e1ty provize Applu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meta: Model \u201ezapla\u0165, nebo souhlas\u201c<\/strong><\/h2>\n\n\n\n<p>Meta (Facebook, Instagram) dostala pokutu za kontroverzn\u00ed model \u201e<strong>pay or consent<\/strong>\u201c, kdy u\u017eivatel musel bu\u010f <strong>souhlasit s personalizovanou reklamou<\/strong>, nebo si <strong>p\u0159iplatit za slu\u017ebu bez reklam<\/strong>. Komise v\u0161ak rozhodla, \u017ee tento p\u0159\u00edstup <strong>ned\u00e1v\u00e1 u\u017eivatel\u016fm dostate\u010dnou kontrolu nad osobn\u00edmi \u00fadaji<\/strong>.<\/p>\n\n\n\n<p>\u27a1\ufe0f <strong>Pro inzerenty to znamen\u00e1 zm\u011bny<\/strong> v mo\u017enostech c\u00edlen\u00ed reklamy a potenci\u00e1ln\u011b ni\u017e\u0161\u00ed efektivitu kampan\u00ed, pokud u\u017eivatel\u00e9 hromadn\u011b odm\u00edtnou personalizaci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co to znamen\u00e1 pro n\u00e1s a na\u0161e klienty?<\/strong><\/h2>\n\n\n\n<p>Evropsk\u00e1 unie d\u00e1v\u00e1 jasn\u011b najevo, \u017ee <strong>digit\u00e1ln\u00ed giganti u\u017e si nemohou dovolit v\u0161e<\/strong>. Nov\u00e1 pravidla DMA p\u0159in\u00e1\u0161\u00ed <strong>v\u011bt\u0161\u00ed transparentnost a f\u00e9rov\u011bj\u0161\u00ed podm\u00ednky<\/strong> \u2013 co\u017e v\u00edt\u00e1me. Z pohledu webov\u00e9ho v\u00fdvoje, e-commerce i online reklamy to znamen\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lep\u0161\u00ed \u0161ance pro men\u0161\u00ed hr\u00e1\u010de a alternativn\u00ed platformy,<br><\/li>\n\n\n\n<li>v\u011bt\u0161\u00ed tlak na <strong>etick\u00fd p\u0159\u00edstup k dat\u016fm a u\u017eivatel\u016fm<\/strong>,<br><\/li>\n\n\n\n<li>pot\u0159ebu <strong>revidovat strategie c\u00edlen\u00ed a retence u\u017eivatel\u016f<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co bude d\u00e1l?<\/strong><\/h2>\n\n\n\n<p>Apple i Meta maj\u00ed <strong>60 dn\u00ed na n\u00e1pravu<\/strong>. Pokud tak neu\u010din\u00ed, hroz\u00ed jim dal\u0161\u00ed sankce. Je pravd\u011bpodobn\u00e9, \u017ee budeme sv\u011bdky <strong>dal\u0161\u00edch \u00faprav obchodn\u00edch model\u016f<\/strong> t\u011bchto firem \u2013 a t\u00edm i zm\u011bn v prost\u0159ed\u00ed, ve kter\u00e9m se my i na\u0161i klienti pohybujeme.<\/p>\n\n\n\n<p><strong>\ud83d\udcac Sledujte n\u00e1\u0161 blog pro dal\u0161\u00ed aktuality ze sv\u011bta digit\u00e1ln\u00edch platforem a online marketingu. Chcete se poradit, jak zm\u011bny ovlivn\u00ed pr\u00e1v\u011b v\u00e1\u0161 projekt? Ozv\u011bte se n\u00e1m \u2013 r\u00e1di v\u00e1m pom\u016f\u017eeme.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00e1 komise ud\u011blila vysok\u00e9 pokuty Applu a Met\u011b za poru\u0161en\u00ed pravidel nov\u00e9ho na\u0159\u00edzen\u00ed DMA. Apple br\u00e1nil v\u00fdvoj\u00e1\u0159\u016fm v informov\u00e1n\u00ed o levn\u011bj\u0161\u00edch alternativ\u00e1ch, Meta zase nutila u\u017eivatele zvolit \u201ezapla\u0165, nebo souhlas\u201c. Co to znamen\u00e1 pro v\u00fdvoj\u00e1\u0159e, inzerenty a n\u00e1s jako digit\u00e1ln\u00ed agenturu?<\/p>\n","protected":false},"author":23,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[31,30],"class_list":["post-4376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite","tag-apple","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple a Meta \u010del\u00ed rekordn\u00edm pokut\u00e1m od EU: Co to znamen\u00e1 pro digit\u00e1ln\u00ed trh? - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Evropsk\u00e1 komise pokutovala Apple a Meta za poru\u0161en\u00ed pravidel DMA. Zjist\u011bte, co to znamen\u00e1 pro v\u00fdvoj\u00e1\u0159e, inzerenty a digit\u00e1ln\u00ed agentury, a jak se na zm\u011bny p\u0159ipravit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/apple-a-meta-celi-rekordnim-pokutam-od-eu-co-to-znamena-pro-digitalni-trh\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple a Meta \u010del\u00ed rekordn\u00edm pokut\u00e1m od EU: Co to znamen\u00e1 pro digit\u00e1ln\u00ed trh? - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Evropsk\u00e1 komise pokutovala Apple a Meta za poru\u0161en\u00ed pravidel DMA. 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