{"id":4359,"date":"2025-04-14T10:52:08","date_gmt":"2025-04-14T08:52:08","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4359"},"modified":"2025-04-14T12:43:56","modified_gmt":"2025-04-14T10:43:56","slug":"novinky-z-onlajnu-brezen-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-brezen-2025\/","title":{"rendered":"Novinky z onlajnu b\u0159ezen 2025"},"content":{"rendered":"\n<p>Sv\u011bt digit\u00e1ln\u00edho marketingu, soci\u00e1ln\u00edch s\u00edt\u00ed a um\u011bl\u00e9 inteligence op\u011bt nezah\u00e1lel. Google zp\u0159\u00eds\u0148uje hru ve vyhled\u00e1v\u00e1n\u00ed i reklam\u00e1ch, Meta p\u0159id\u00e1v\u00e1 chytr\u00e9 AI n\u00e1stroje a LinkedIn m\u011bn\u00ed pravidla pro firemn\u00ed komunikaci. Mrkni na rychl\u00fd p\u0159ehled toho nejz\u00e1sadn\u011bj\u0161\u00edho, co by ti nem\u011blo uniknout \u2013 a zjisti, jak se zm\u011bny mohou dotknout i tv\u00e9 strategie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zm\u011bny v chov\u00e1n\u00ed spot\u0159ebitel\u016f: Recenze st\u00e1le hraj\u00ed z\u00e1sadn\u00ed roli<\/strong><\/h3>\n\n\n\n<p>Navzdory rostouc\u00edmu vlivu AI a doporu\u010dovac\u00edch syst\u00e9m\u016f z\u016fst\u00e1vaj\u00ed online recenze kl\u00ed\u010dov\u00fdm rozhodovac\u00edm faktorem p\u0159i n\u00e1kupu produkt\u016f a slu\u017eeb. Nov\u00e1 studie ukazuje, \u017ee z\u00e1kazn\u00edci recenze sice \u010dtou jinak ne\u017e d\u0159\u00edv, ale rozhodn\u011b na n\u011b nezanev\u0159eli \u2013 jen v\u00edce selektuj\u00ed, kter\u00fdm recenz\u00edm v\u011bnuj\u00ed pozornost.<\/p>\n\n\n\n<p>Zat\u00edmco d\u0159\u00edve si lid\u00e9 \u010detli v\u00edce recenz\u00ed obecn\u011b, dnes se zam\u011b\u0159uj\u00ed na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova, zku\u0161enosti a konkr\u00e9tn\u00ed aspekty, jako je kvalita z\u00e1kaznick\u00e9ho servisu, rychlost doru\u010den\u00ed nebo zp\u016fsob \u0159e\u0161en\u00ed reklamac\u00ed. Pro firmy to znamen\u00e1 jasn\u00fd \u00fakol \u2013 aktivn\u011b vyb\u00edzet k hodnocen\u00ed a odpov\u00eddat na zp\u011btnou vazbu, ide\u00e1ln\u011b ve\u0159ejn\u011b, proto\u017ee to zvy\u0161uje d\u016fv\u011bryhodnost zna\u010dky.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Tip pro SEO a marketing:<\/strong> Pr\u00e1ce s recenzemi by m\u011bla b\u00fdt ned\u00edlnou sou\u010d\u00e1st\u00ed va\u0161\u00ed online strategie. Kvalitn\u00ed a autentick\u00e9 recenze st\u00e1le ovliv\u0148uj\u00ed konverze a lok\u00e1ln\u00ed SEO.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.searchenginejournal.com\/do-reviews-still-matter-study-looks-at-changing-consumer-behavior\/541077\/\"> Zdroj: SEJ \u2013 Do Reviews Still Matter?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Business Profile p\u0159id\u00e1v\u00e1 QR k\u00f3dy pro sb\u011br recenz\u00ed<\/strong><\/h3>\n\n\n\n<p>Google zp\u0159\u00edstupnil novou funkci, kter\u00e1 umo\u017e\u0148uje firm\u00e1m jednodu\u0161e generovat QR k\u00f3d vedouc\u00ed p\u0159\u00edmo na str\u00e1nku s recenzemi jejich profilu. Tento krok m\u00e1 za c\u00edl usnadnit z\u00e1kazn\u00edk\u016fm mo\u017enost rychle a pohodln\u011b zanechat recenzi.<\/p>\n\n\n\n<p>Funkci lze naj\u00edt v desktopov\u00e9 verzi Google Business Profile. QR k\u00f3d pak firmy mohou vyu\u017e\u00edt nap\u0159\u00edklad na tiskovin\u00e1ch, v\u00fdloh\u00e1ch, v e-mailech nebo na \u00fa\u010dtenk\u00e1ch. To v\u00fdznamn\u011b zvy\u0161uje \u0161anci, \u017ee z\u00e1kazn\u00edk svou zku\u0161enost skute\u010dn\u011b ohodnot\u00ed.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Tip pro praxi:<\/strong> Umo\u017en\u011bte z\u00e1kazn\u00edk\u016fm jednoduch\u00fd p\u0159\u00edstup k hodnocen\u00ed. QR k\u00f3d na spr\u00e1vn\u00e9m m\u00edst\u011b (nap\u0159. u pokladny nebo v e-mailov\u00e9 komunikaci) m\u016f\u017ee z\u00e1sadn\u011b zv\u00fd\u0161it po\u010det recenz\u00ed.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.searchenginejournal.com\/google-business-profile-update-qr-codes-for-review-pages\/541232\/\"> Zdroj: SEJ \u2013 Google Business Profile QR Codes<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta tag <\/strong><strong>robots<\/strong><strong> nov\u011b obsahuje volby pro AI re\u017eim<\/strong><\/h3>\n\n\n\n<p>Google aktualizoval dokumentaci k meta tagu robots, aby odr\u00e1\u017eela nov\u011b zaveden\u00e9 mo\u017enosti souvisej\u00edc\u00ed s vyu\u017eit\u00edm obsahu v AI p\u0159ehledech. Nov\u00fd parametr ai-experience d\u00e1v\u00e1 spr\u00e1vc\u016fm web\u016f kontrolu nad t\u00edm, zda jejich obsah m\u016f\u017ee b\u00fdt pou\u017eit pro \u00fa\u010dely AI funkc\u00ed, nap\u0159\u00edklad pro AI Overview.<\/p>\n\n\n\n<p>Tento krok je reakc\u00ed na rostouc\u00ed popt\u00e1vku po v\u011bt\u0161\u00ed transparentnosti a kontrole nad t\u00edm, jak Google vyu\u017e\u00edv\u00e1 obsah str\u00e1nek ve sv\u00fdch AI v\u00fdstupech. Spr\u00e1vci web\u016f mohou vyu\u017e\u00edt nov\u00e9 hodnoty (nap\u0159. noai, noimageai), aby omezili pou\u017eit\u00ed konkr\u00e9tn\u00edch \u010d\u00e1st\u00ed obsahu.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>SEO dopad:<\/strong> Pokud si nep\u0159ejete, aby se v\u00e1\u0161 obsah zobrazoval v AI p\u0159ehledech Googlu, m\u016f\u017eete to nyn\u00ed v\u00fdslovn\u011b zak\u00e1zat. Z\u00e1rove\u0148 se doporu\u010duje sledovat dal\u0161\u00ed v\u00fdvoj dokumentace. My doporu\u010dujeme naopak neb\u00e1t se poskytnout obsah, proto\u017ee konkurence to ud\u011bl\u00e1 a to se klidn\u011b vsa\u010fte.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.searchenginejournal.com\/google-updates-robots-meta-tag-document-to-include-ai-mode\/541371\/\"> Zdroj: SEJ \u2013 Robots Meta Tag AI Mode<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u0159eznov\u00fd Core Update 2025 je dokon\u010den \u2013 co se zm\u011bnilo?<\/strong><\/h3>\n\n\n\n<p>Google 27. b\u0159ezna ofici\u00e1ln\u011b dokon\u010dil rollout sv\u00e9ho <strong>March 2025 Core Update<\/strong>, kter\u00fd b\u011b\u017eel od 13. b\u0159ezna. Tato aktualizace algoritmu ovlivnila hodnocen\u00ed \u0159ady web\u016f a p\u0159inesla citeln\u00e9 zm\u011bny v organick\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>A\u010dkoliv Google tradi\u010dn\u011b nespecifikuje konkr\u00e9tn\u00ed zm\u011bny, komunita SEO odborn\u00edk\u016f zaznamenala:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u011bt\u0161\u00ed d\u016fraz na d\u016fv\u011bryhodnost obsahu,<br><\/li>\n\n\n\n<li>pokles pozic web\u016f s neaktu\u00e1ln\u00edmi nebo p\u0159ehnan\u011b optimalizovan\u00fdmi \u010dl\u00e1nky,<br><\/li>\n\n\n\n<li>a n\u00e1r\u016fst viditelnosti u obsahov\u011b bohat\u00fdch web\u016f s vysok\u00fdm E-E-A-T sk\u00f3re (Experience, Expertise, Authoritativeness, Trust).<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Doporu\u010den\u00ed:<\/strong> Pokud jsi zaznamenal(a) pokles \u010di n\u00e1r\u016fst v organick\u00e9 n\u00e1v\u0161t\u011bvnosti, porovnej data p\u0159ed a po rolloutu. Reviduj strategie na z\u00e1klad\u011b relevance a kvality obsahu.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.searchenginejournal.com\/google-completes-march-2025-core-update-rollout\/543063\/\"> Zdroj: SEJ \u2013 March 2025 Core Update<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gemini AI od Googlu nyn\u00ed vyu\u017e\u00edv\u00e1 historii vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n<p>Google roz\u0161i\u0159uje schopnosti sv\u00e9ho AI modelu <strong>Gemini<\/strong> o vyu\u017eit\u00ed u\u017eivatelsk\u00e9 historie vyhled\u00e1v\u00e1n\u00ed. Tato personalizace odpov\u011bd\u00ed p\u0159in\u00e1\u0161\u00ed relevantn\u011bj\u0161\u00ed a kontextov\u011bj\u0161\u00ed reakce na ot\u00e1zky u\u017eivatel\u016f. Pokud m\u00e1\u0161 aktivovanou historii vyhled\u00e1v\u00e1n\u00ed, Gemini AI p\u0159izp\u016fsob\u00ed odpov\u011bdi na z\u00e1klad\u011b tv\u00fdch minul\u00fdch dotaz\u016f.<\/p>\n\n\n\n<p>Pro SEO a tvorbu obsahu to znamen\u00e1 d\u016fraz na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>relevance obsahu<\/strong> \u2013 AI bude preferovat weby, kter\u00e9 p\u0159\u00edmo odpov\u00eddaj\u00ed na ot\u00e1zky u\u017eivatel\u016f,<br><\/li>\n\n\n\n<li><strong>konzistenci t\u00e9matu<\/strong> \u2013 u tematick\u00fdch web\u016f m\u016f\u017ee doj\u00edt k vy\u0161\u0161\u00ed viditelnosti v AI odpov\u011bd\u00edch.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Zaj\u00edmavost:<\/strong> U\u017eivatel\u00e9 mohou funkci vypnout, ale v\u00fdchoz\u00ed nastaven\u00ed je aktivn\u00ed personalizace. To m\u00e1 potenci\u00e1l z\u00e1sadn\u011b prom\u011bnit viditelnost v\u00fdsledk\u016f mezi jednotliv\u00fdmi u\u017eivateli.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.searchenginejournal.com\/google-search-history-can-now-power-gemini-ai-answers\/542007\/\"> Zdroj: SEJ \u2013 Gemini AI + Search History<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPC<\/h2>\n\n\n\n<p>Sv\u011bt PPC reklamy je jako nikdy nekon\u010d\u00edc\u00ed horsk\u00e1 dr\u00e1ha pln\u00e1 vzru\u0161uj\u00edc\u00edch zvrat\u016f a nov\u00fdch v\u00fdzev. B\u0159ezen 2025 p\u0159inesl n\u011bkolik z\u00e1sadn\u00edch novinek. Poj\u010fme se pod\u00edvat na t\u0159i kl\u00ed\u010dov\u00e9 ud\u00e1losti, kter\u00e9 by v\u00e1m nem\u011bly uniknout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google odhaluje taje kampan\u00ed s maxim\u00e1ln\u00edm v\u00fdkonem!<\/h3>\n\n\n\n<p>Tak\u017ee, lidi, Google n\u00e1m zase hraje do karet! V\u00edte, jak jsme ob\u010das t\u00e1pali u t\u011bch kampan\u00ed s maxim\u00e1ln\u00edm v\u00fdkonem? Takov\u00e9 ty, co maj\u00ed automaticky chytat z\u00e1kazn\u00edky nap\u0159\u00ed\u010d v\u0161emi kan\u00e1ly? No, kone\u010dn\u011b n\u00e1m Google rozsv\u00edtil! Dote\u010f jsme tak trochu st\u0159\u00edleli naslepo, proto\u017ee jsme nem\u011bli moc p\u00e1ru, na jak\u00e9 vyhled\u00e1vac\u00ed dotazy se na\u0161e reklamy vlastn\u011b zobrazuj\u00ed. Bylo to jako sna\u017eit se trefit \u0161ipkou do ter\u010de potm\u011b \u2013 ob\u010das to vy\u0161lo, ale sp\u00ed\u0161 jsme jen tak m\u00e1chali rukama.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ale te\u010f p\u0159ich\u00e1z\u00ed velk\u00e1 zm\u011bna! Google se rozhodl, \u017ee n\u00e1m kone\u010dn\u011b uk\u00e1\u017ee karty, a zav\u00e1d\u00ed aktualizaci, kter\u00e1 n\u00e1m d\u00e1v\u00e1 mnohem v\u011bt\u0161\u00ed p\u0159ehled. U\u017e \u017e\u00e1dn\u00e9 tajnosti! Te\u010f budeme p\u0159esn\u011b vid\u011bt, jak\u00e9 vyhled\u00e1vac\u00ed dotazy spou\u0161t\u011bj\u00ed na\u0161e reklamy. A to nen\u00ed v\u0161echno! Google n\u00e1m dokonce umo\u017en\u00ed p\u0159id\u00e1vat vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova p\u0159\u00edmo z tohohle nov\u00e9ho p\u0159ehledu. To je naprosto skv\u011bl\u00e9, proto\u017ee kone\u010dn\u011b budeme m\u00edt mo\u017enost aktivn\u011b filtrovat nevhodn\u00e9 dotazy a u\u0161et\u0159it tak pen\u00edze za zbyte\u010dn\u00e9 prokliky.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tahle aktualizace je vlastn\u011b takov\u00fd \u201egame changer\u201c, proto\u017ee \u0159e\u0161\u00ed jednu z nejv\u011bt\u0161\u00edch bolest\u00ed, kterou jsme s kampan\u011bmi s maxim\u00e1ln\u00edm v\u00fdkonem m\u011bli. Kone\u010dn\u011b budeme m\u00edt stejnou \u00farove\u0148 kontroly a detailn\u00edch statistik, na jakou jsme zvykl\u00ed u klasick\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed. Tak\u017ee hur\u00e1 do toho, poj\u010fme tyhle nov\u00e9 mo\u017enosti po\u0159\u00e1dn\u011b vyu\u017e\u00edt a vyladit na\u0161e kampan\u011b k dokonalosti!&nbsp;<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/searchengineland.com\/google-adds-search-terms-visibility-to-performance-max-campaigns-453489\">https:\/\/searchengineland.com\/google-adds-search-terms-visibility-to-performance-max-campaigns-453489<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pozor na cenu u pokladny! Google te\u010f hl\u00edd\u00e1 f\u00e9rovost N\u00e1kup\u016f<\/h3>\n\n\n\n<p>Online nakupov\u00e1n\u00ed je super, ale taky um\u00ed p\u011bkn\u011b na\u0161tvat, co? Kolikr\u00e1t se v\u00e1m stalo, \u017ee jste si n\u011bco vyhl\u00eddli za super cenu, u\u017e se vid\u00edte, jak to m\u00e1te doma, a pak u pokladny BUM! Cena \u00fapln\u011b jin\u00e1. Vy\u0161\u0161\u00ed, samoz\u0159ejm\u011b. \u010clov\u011bk pak akor\u00e1t ztrat\u00ed nervy a ko\u0161\u00edk nech\u00e1 le\u017eet. A p\u0159esn\u011b tohle u\u017e Google nechce dopustit!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Google toti\u017e p\u0159ich\u00e1z\u00ed s novinkou v N\u00e1kupech Google, kter\u00e1 m\u00e1 za c\u00edl ud\u011blat nakupov\u00e1n\u00ed mnohem f\u00e9rov\u011bj\u0161\u00ed. Nov\u011b se bude u produkt\u016f zobrazovat \u201eCena p\u0159i pokladn\u011b\u201c. A to plat\u00ed jak pro placen\u00e9 reklamy, tak i pro organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Tak\u017ee u\u017e \u017e\u00e1dn\u00e9 schov\u00e1v\u00e1n\u00ed skute\u010dn\u00e9 ceny a\u017e na posledn\u00ed chv\u00edli!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tenhle krok m\u00e1 hned n\u011bkolik super dopad\u016f. Zaprv\u00e9, my nakupuj\u00edc\u00ed budeme m\u00edt mnohem jasn\u011bj\u0161\u00ed p\u0159edstavu o tom, kolik za zbo\u017e\u00ed re\u00e1ln\u011b zaplat\u00edme. U\u017e \u017e\u00e1dn\u00e9 nep\u0159\u00edjemn\u00e9 p\u0159ekvapen\u00ed a zbyte\u010dn\u00e9 zdr\u017eov\u00e1n\u00ed. Zadruh\u00e9, obchodn\u00edci si te\u010f budou muset d\u00e1vat setsakramentsk\u00fd pozor na to, aby ceny sed\u011bly. Google m\u00e1 toti\u017e p\u0159\u00edsn\u00e9 z\u00e1sady proti klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a nesrovnalosti v cen\u00e1ch se trestaj\u00ed \u2013 v krajn\u00edm p\u0159\u00edpad\u011b i pozastaven\u00edm inzerce. Tak\u017ee tohle je vlastn\u011b takov\u00fd tlak na obchodn\u00edky, aby byli poctiv\u00ed a transparentn\u00ed. A to je jedin\u011b dob\u0159e, ne? Proto\u017ee spokojen\u00fd z\u00e1kazn\u00edk se vrac\u00ed a nakupov\u00e1n\u00ed je pak radost, a ne bojovka o nervy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/searchengineland.com\/google-shopping-price-at-checkout-453170\">https:\/\/searchengineland.com\/google-shopping-price-at-checkout-453170<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google ru\u0161\u00ed Enhanced CPC<\/h3>\n\n\n\n<p>Google v b\u0159eznu 2025 ukon\u010dil mo\u017enost vyu\u017e\u00edvat strategii nab\u00edzen\u00ed Enhanced Cost-Per-Click (eCPC).<\/p>\n\n\n\n<p>Google t\u00edmto krokem signalizuje dal\u0161\u00ed posun sm\u011brem k pln\u011b automatizovan\u00fdm \u0159e\u0161en\u00edm pro spr\u00e1vu nab\u00eddek v reklamn\u00edch kampan\u00edch. Enhanced CPC, kter\u00e1 kombinovala prvky manu\u00e1ln\u00edho nastaven\u00ed maxim\u00e1ln\u00ed ceny za proklik s automatick\u00fdmi \u00fapravami nab\u00eddek v re\u00e1ln\u00e9m \u010dase s c\u00edlem maximalizovat konverze, tak ustupuje pln\u011b automatick\u00fdm strategi\u00edm Smart Bidding. Tyto strategie, jako je C\u00edlov\u00e1 CPA (cena za akvizici), C\u00edlov\u00e1 ROAS (n\u00e1vratnost v\u00fddaj\u016f na reklamu), Maximalizace konverz\u00ed nebo Maximalizace hodnoty konverz\u00ed, vyu\u017e\u00edvaj\u00ed pokro\u010dil\u00e9 algoritmy strojov\u00e9ho u\u010den\u00ed k dynamick\u00e9mu nastavov\u00e1n\u00ed nab\u00eddek v z\u00e1vislosti na predikovan\u00e9 pravd\u011bpodobnosti konverze. Inzerenti tak budou m\u00edt m\u00e9n\u011b p\u0159\u00edm\u00e9 kontroly nad jednotliv\u00fdmi nab\u00eddkami za proklik, ale Google slibuje efektivn\u011bj\u0161\u00ed dosahov\u00e1n\u00ed stanoven\u00fdch c\u00edl\u016f kampan\u00ed d\u00edky sofistikovan\u011bj\u0161\u00ed anal\u00fdze dat a predikc\u00edm v\u00fdkonnosti.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.seroundtable.com\/google-ads-to-sunset-enhanced-cpc-38033.html\">https:\/\/www.seroundtable.com\/google-ads-to-sunset-enhanced-cpc-38033.html<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed zp\u016fsob, jak\u00fdm komunikujeme, sd\u00edl\u00edme informace a vytv\u00e1\u0159\u00edme obsah. B\u0159ezen 2025 byl m\u011bs\u00edcem pln\u00fdm zaj\u00edmav\u00fdch novinek, proto se v tomto \u010dl\u00e1nku pod\u00edv\u00e1me na to nejzaj\u00edmav\u011bj\u0161\u00ed, co tento m\u011bs\u00edc p\u0159inesl. A\u0165 u\u017e jde o zm\u011bny na Facebooku, Instagramu, TikToku nebo jin\u00fdch platform\u00e1ch, b\u0159ezen byl m\u011bs\u00edcem, kter\u00fd p\u0159inesl novinky, kter\u00e9 stoj\u00ed za pozornost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nejlep\u0161\u00ed \u010dasy pro zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f v roce 2025<\/h3>\n\n\n\n<p>Spole\u010dnost Sprout Social na konci b\u0159ezna zve\u0159ejnila pr\u016fvodce nejlep\u0161\u00edmi \u010dasy pro zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch na z\u00e1klad\u011b dat od 30 000 firemn\u00edch u\u017eivatel\u016f. Pro Facebook jsou nejlep\u0161\u00ed \u010dasy mezi 9:00 a 12:00, p\u0159edev\u0161\u00edm ve v\u0161edn\u00ed dny, kdy u\u017eivatel\u00e9 kontroluj\u00ed obsah b\u011bhem doj\u00ed\u017ed\u011bn\u00ed. Na Instagramu jsou optim\u00e1ln\u00ed \u010dasy mezi 10:00 a 15:00 od pond\u011bl\u00ed do \u010dtvrtka, zat\u00edmco na LinkedIn by m\u011bly firmy zve\u0159ej\u0148ovat po 10:00, ide\u00e1ln\u011b mezi \u00fater\u00fd a \u010dtvrtek od 10:00 do 13:00. Pinterest vykazuje nejv\u011bt\u0161\u00ed zapojen\u00ed mezi 13:00 a 14:00 ka\u017ed\u00fd den, TikTok je nejaktivn\u011bj\u0161\u00ed ve st\u0159edu mezi 14:00 a 17:00 a X mezi 9:00 a 14:00 od \u00fater\u00fd do \u010dtvrtka. Tyto \u010dasy mohou slou\u017eit jako u\u017eite\u010dn\u00fd z\u00e1klad pro testov\u00e1n\u00ed efektivity va\u0161eho vlastn\u00edho publika, p\u0159i\u010dem\u017e algoritmy platforem mohou tak\u00e9 ovlivnit dosah p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta p\u0159id\u00e1v\u00e1 \u0159adu aktualizac\u00ed reklamy s um\u011blou inteligenc\u00ed pro Facebook a Instagram<\/h3>\n\n\n\n<p>Meta ozn\u00e1mila n\u011bkolik nov\u00fdch n\u00e1stroj\u016f vyu\u017e\u00edvaj\u00edc\u00edch um\u011blou inteligenci, kter\u00e9 pomohou inzerent\u016fm zlep\u0161it v\u00fdkon kampan\u00ed na Facebooku, Instagramu a brzy i na Threads. Kl\u00ed\u010dov\u00fdm n\u00e1strojem je AI syst\u00e9m Andromeda, kter\u00fd analyzuje v\u00fdkony reklam a p\u0159edv\u00edd\u00e1, kter\u00e9 reklamy budou pro jednotliv\u00e9 u\u017eivatele nejzaj\u00edmav\u011bj\u0161\u00ed. Meta tak\u00e9 roz\u0161i\u0159uje reklamy Advantage+ o nov\u00e9 mo\u017enosti, v\u010detn\u011b spolupr\u00e1ce s influencery a uk\u00e1zky produkt\u016f na modelech r\u016fzn\u00fdch velikost\u00ed generovan\u00fdch AI. Inzerenti mohou vyu\u017e\u00edt nov\u00e9 optimalizace pro produkty v katalogu, co\u017e vedlo k n\u00e1r\u016fstu n\u00e1vratnosti investic o 14 %. D\u00e1le Meta testuje zjednodu\u0161en\u00fd proces placen\u00ed a generov\u00e1n\u00ed textu a obr\u00e1zk\u016f pomoc\u00ed AI. Novinkou jsou tak\u00e9 reklamy v ozn\u00e1men\u00edch na Facebooku, kter\u00e9 budou zac\u00edleny na u\u017eivatele, kte\u0159\u00ed se ji\u017e zapojili do reklamy. Meta rovn\u011b\u017e umo\u017en\u00ed inzerent\u016fm sb\u00edrat e-mailov\u00e9 \u00fadaje pro p\u0159\u00edm\u00e9 marketingov\u00e9 kampan\u011b a zlep\u0161it propojen\u00ed mezi produkty a u\u017eivateli na Instagramu pomoc\u00ed odkaz\u016f na str\u00e1nky.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta nasti\u0148uje, jak jej\u00ed AI syst\u00e9my zaji\u0161\u0165uj\u00ed lep\u0161\u00ed v\u00fdkon kampan\u00ed<\/h3>\n\n\n\n<p>Meta zve\u0159ejnila nov\u00fd p\u0159ehled o um\u011bl\u00e9 inteligenci, kter\u00e1 poh\u00e1n\u00ed jej\u00ed reklamn\u00ed syst\u00e9my a zlep\u0161uje c\u00edlen\u00ed reklam. T\u0159i hlavn\u00ed syst\u00e9my jsou Meta GEM, Meta Lattice a Meta Andromeda. GEM analyzuje reakce u\u017eivatel\u016f na reklamy a identifikuje vzory pro zaji\u0161t\u011bn\u00ed relevantn\u011bj\u0161\u00edch reklam. Lattice zaji\u0161\u0165uje \u0161ir\u0161\u00ed expozici reklam, zat\u00edmco Andromeda se zam\u011b\u0159uje na osobn\u00ed preference u\u017eivatel\u016f, \u010d\u00edm\u017e poskytuje v\u00edce p\u0159izp\u016fsoben\u00fd obsah. Tyto syst\u00e9my umo\u017e\u0148uj\u00ed Meta zobrazovat reklamy, kter\u00e9 jsou relevantn\u011bj\u0161\u00ed pro n\u00e1kupn\u00ed cestu u\u017eivatele. D\u00edky t\u011bmto inovac\u00edm se zlep\u0161il v\u00fdkon reklam a zapojen\u00ed u\u017eivatel\u016f. Automatizovan\u00e9 n\u00e1stroje, jako Advantage+, nyn\u00ed p\u0159in\u00e1\u0161ej\u00ed lep\u0161\u00ed v\u00fdsledky, co\u017e by mohlo b\u00fdt pro inzerenty v\u00fdhodn\u00e9 p\u0159i pl\u00e1nov\u00e1n\u00ed kampan\u00ed. A\u010dkoli je to v kontrastu s tradi\u010dn\u00edmi metodami c\u00edlen\u00ed, um\u011bl\u00e1 inteligence Meta dok\u00e1\u017ee na z\u00e1klad\u011b skute\u010dn\u00fdch reakc\u00ed na reklamu efektivn\u011bji p\u0159izp\u016fsobit reklamy spr\u00e1vn\u00e9mu publiku.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok roz\u0161i\u0159uje sv\u00e9 nakupov\u00e1n\u00ed In-Stream v Evrop\u011b<\/h3>\n\n\n\n<p>TikTok se sna\u017e\u00ed expandovat do nov\u00fdch region\u016f a roz\u0161\u00ed\u0159it sv\u00e9 mo\u017enosti elektronick\u00e9ho obchodu, aby kompenzoval mo\u017en\u00e9 ztr\u00e1ty spojen\u00e9 se z\u00e1kazem v USA. Pl\u00e1nuje spustit sv\u00e9 n\u00e1stroje TikTok Shop v Evrop\u011b, konkr\u00e9tn\u011b ve Francii, N\u011bmecku a It\u00e1lii, a pokra\u010duje v agresivn\u00edm tlaku na nakupov\u00e1n\u00ed v aplikaci, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na trhy jako je Spojen\u00e9 kr\u00e1lovstv\u00ed, kde se mu poda\u0159ilo st\u00e1t se druh\u00fdm nejv\u011bt\u0161\u00edm online prodejcem v oblasti kr\u00e1sy a wellness.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trump \u0159\u00edk\u00e1, \u017ee v\u00fdprodejov\u00e1 dohoda TikTok v USA bude dokon\u010dena tento t\u00fdden<\/h3>\n\n\n\n<p>Prezident Trump ozn\u00e1mil, \u017ee TikTok mus\u00ed b\u00fdt prod\u00e1n americk\u00e9 spole\u010dnosti do konce tohoto t\u00fddne, aby mohl z\u016fstat v USA, kv\u016fli obav\u00e1m z bezpe\u010dnosti spojen\u00fdm s \u010d\u00ednsk\u00fdm vlivem. Z\u00e1kon o ochran\u011b Ameri\u010dan\u016f, kter\u00fd byl implementov\u00e1n v lednu, vy\u017eaduje prodej aplikace, aby mohla pokra\u010dovat v provozu. Trump prodlou\u017eil term\u00edn pro jedn\u00e1n\u00ed do 4. dubna, ale dohoda st\u00e1le vypad\u00e1 slo\u017eit\u011b. I p\u0159es odpor \u010c\u00edny k tomuto prodeji Trump vyj\u00e1d\u0159il optimismus, \u017ee dohodu nakonec dos\u00e1hnou.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram p\u0159id\u00e1v\u00e1 \u201eop\u011btovn\u00e9 p\u0159\u00edsp\u011bvky\u201c pro roz\u0161\u00ed\u0159en\u00ed obsahu<\/h3>\n\n\n\n<p>Instagram nyn\u00ed umo\u017e\u0148uje, aby obsah, kter\u00fd znovu zve\u0159ejn\u00edte, byl vid\u011bt ve zdroj\u00edch va\u0161ich sleduj\u00edc\u00edch. Tato novinka, kter\u00e1 funguje podobn\u011b jako retweet na Twitteru, zvy\u0161uje mo\u017enost zapojen\u00ed na platform\u011b. P\u0159\u00edsp\u011bvky, kter\u00e9 jsou repostov\u00e1ny, se nyn\u00ed zobraz\u00ed jako b\u011b\u017en\u00fd p\u0159\u00edsp\u011bvek, co\u017e m\u016f\u017ee roz\u0161\u00ed\u0159it dosah. Instagram d\u0159\u00edve testoval tuto funkci v roce 2022 a nyn\u00ed ji z\u0159ejm\u011b zav\u00e1d\u00ed s v\u011bt\u0161\u00ed d\u016fv\u011brou, proto\u017ee v\u00edce obsahu v aplikaci p\u0159ich\u00e1z\u00ed prost\u0159ednictv\u00edm doporu\u010den\u00ed a repost\u016f.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram odstra\u0148uje pozn\u00e1mky z p\u0159\u00edsp\u011bvk\u016f a Reels<\/h3>\n\n\n\n<p>Instagram odstran\u00ed mo\u017enost p\u0159id\u00e1vat textov\u00e9 pozn\u00e1mky k p\u0159\u00edsp\u011bvk\u016fm ve feedu a Reels, aby omezil p\u0159et\u00ed\u017een\u00ed aplikace. Funkce byla p\u016fvodn\u011b zavedena po \u00fasp\u011bchu pozn\u00e1mek ve zpr\u00e1v\u00e1ch, ale nez\u00edskala velkou popularitu. Adam Mosseri vysv\u011btlil, \u017ee Instagram chce zjednodu\u0161it aplikaci a vypnout funkce, kter\u00e9 nejsou dostate\u010dn\u011b vyu\u017e\u00edv\u00e1ny. Pozn\u00e1mky u zpr\u00e1v z\u016fstanou, ale brzy budou odstran\u011bny z p\u0159\u00edsp\u011bvk\u016f a Reels, co\u017e se dotkne p\u0159edev\u0161\u00edm mlad\u0161\u00edch u\u017eivatel\u016f, kte\u0159\u00ed tuto funkci pou\u017e\u00edvali v\u00edce.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X integruje chatbota Grok AI s telegramem a umo\u017e\u0148uje \u00fapravu fotek<\/h3>\n\n\n\n<p>X se rozhodlo roz\u0161\u00ed\u0159it dosah sv\u00e9ho chatbota Grok prost\u0159ednictv\u00edm nov\u00e9ho partnerstv\u00ed s aplikac\u00ed Telegram. U\u017eivatel\u00e9 Telegramu, kte\u0159\u00ed jsou p\u0159ihl\u00e1\u0161eni k odb\u011bru Telegram Premium i X Premium, nyn\u00ed mohou komunikovat s chatbotem Grok p\u0159\u00edmo v aplikaci. Tento krok p\u0159ich\u00e1z\u00ed po masivn\u00ed investici X do projektu xAI, kter\u00fd v roce 2025 z\u00edskal 6 miliard dolar\u016f na financov\u00e1n\u00ed. Grok, poh\u00e1n\u011bn\u00fd AI technologiemi xAI, nyn\u00ed nab\u00edz\u00ed nov\u00e9 mo\u017enosti, v\u010detn\u011b \u00fapravy obr\u00e1zk\u016f pomoc\u00ed popisu, co\u017e p\u0159in\u00e1\u0161\u00ed novou \u00farove\u0148 interakce s u\u017eivatelsk\u00fdm obsahem.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest sd\u00edl\u00ed \u00fadaje o s\u00edle pozitivity pro odezvu na reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<p>Pinterest ve spolupr\u00e1ci s MAGNA zjistil, \u017ee pozitivn\u00ed u\u017eivatelsk\u00fd dojem zvy\u0161uje efektivitu reklamy. Studie uk\u00e1zala, \u017ee lid\u00e9 tr\u00e1v\u00ed o 15 % v\u00edce \u010dasu sledov\u00e1n\u00edm reklam na pozitivn\u00edch platform\u00e1ch a jsou o 20 % emocion\u00e1ln\u011b v\u00edce zaujat\u00ed obsahem. Pinterest se zam\u011b\u0159uje na vytv\u00e1\u0159en\u00ed inspirativn\u00edho prost\u0159ed\u00ed, co\u017e zvy\u0161uje n\u00e1kupn\u00ed z\u00e1m\u011br, zejm\u00e9na u v\u011bt\u0161\u00edch n\u00e1kup\u016f. Tato strategie bez negativn\u00edho obsahu zlep\u0161uje u\u017eivatelsk\u00fd z\u00e1\u017eitek a zvy\u0161uje \u00fasp\u011b\u0161nost reklamy. Pozitivn\u00ed atmosf\u00e9ra tak hraje kl\u00ed\u010dovou roli v \u00fasp\u011bchu reklamy na platform\u011b.<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.socialmediatoday.com\">https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n<p>LinkedIn, p\u0159edn\u00ed profesn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165, proch\u00e1z\u00ed v b\u0159eznu 2025 v\u00fdznamn\u00fdmi zm\u011bnami, kter\u00e9 m\u011bn\u00ed pravidla digit\u00e1ln\u00edho networkingu a marketingu. Ned\u00e1vn\u00e1 konference LISUMMIT 2025 v Praze odhalila kl\u00ed\u010dov\u00e9 trendy a aktualizace, kter\u00e9 ovliv\u0148uj\u00ed zp\u016fsob, jak\u00fdm firmy i jednotlivci na t\u00e9to platform\u011b p\u016fsob\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nov\u00fd algoritmus LinkedInu v kostce<\/h3>\n\n\n\n<p>Za\u010d\u00e1tkem roku 2025 LinkedIn p\u0159edstavil n\u011bkolik z\u00e1sadn\u00edch \u00faprav sv\u00e9ho algoritmu, kter\u00e9 m\u011bn\u00ed dosah a viditelnost obsahu:<\/p>\n\n\n\n<p><strong>Relevance nad popularitou<\/strong> &#8211; Algoritmus nyn\u00ed up\u0159ednost\u0148uje obsah, kter\u00fd odpov\u00edd\u00e1 profesn\u00edm z\u00e1jm\u016fm u\u017eivatel\u016f, p\u0159ed p\u0159\u00edsp\u011bvky s vysok\u00fdm po\u010dtem reakc\u00ed. Kvalita a relevance se st\u00e1vaj\u00ed d\u016fle\u017eit\u011bj\u0161\u00edmi ne\u017e pouh\u00e9 metriky zapojen\u00ed jako lajky a sd\u00edlen\u00ed.<\/p>\n\n\n\n<p><strong>Form\u00e1ty s vy\u0161\u0161\u00edm zapojen\u00edm<\/strong> &#8211; Karusely a PDF dokumenty generuj\u00ed t\u00e9m\u011b\u0159 1,9kr\u00e1t v\u011bt\u0161\u00ed zapojen\u00ed ne\u017e standardn\u00ed textov\u00e9 p\u0159\u00edsp\u011bvky. Tato data ukazuj\u00ed, \u017ee vizu\u00e1ln\u011b bohat\u00fd a informativn\u00ed obsah z\u00edsk\u00e1v\u00e1 v\u00fdrazn\u011b lep\u0161\u00ed odezvu.<\/p>\n\n\n\n<p><strong>Osobn\u00ed profily p\u0159eva\u017euj\u00ed nad firemn\u00edmi<\/strong> &#8211; P\u0159\u00edsp\u011bvky z osobn\u00edch \u00fa\u010dt\u016f maj\u00ed nyn\u00ed v\u00fdrazn\u011b v\u011bt\u0161\u00ed dosah ne\u017e obsah publikovan\u00fd na firemn\u00edch str\u00e1nk\u00e1ch. U\u017eivatel\u00e9 preferuj\u00ed interakci s lidmi nam\u00edsto zna\u010dek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LISUMMIT 2025 odhalil praktick\u00e9 strategie<\/h3>\n\n\n\n<p>B\u0159eznov\u00e1 konference LISUMMIT 2025 v Praze p\u0159inesla cenn\u00e9 poznatky od odborn\u00edk\u016f na LinkedIn:<\/p>\n\n\n\n<p><strong>Tom\u00e1\u0161 Vala<\/strong> ve sv\u00e9 p\u0159edn\u00e1\u0161ce &#8222;Pohledy t\u0159\u00ed generac\u00ed rodinn\u00e9 firmy na LinkedIn&#8220; nast\u00ednil, jak r\u016fzn\u00e9 generace nahl\u00ed\u017eej\u00ed na v\u00fdznam profesn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b pro podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Josef Kadlec<\/strong> p\u0159edstavil pr\u016flomov\u00e9 zp\u016fsoby vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v p\u0159edn\u00e1\u0161ce &#8222;AI na LinkedIn, aneb jak se st\u00e1t superu\u017eivatelem Robo sapiens&#8220;, kter\u00e9 prom\u011b\u0148uj\u00ed efektivitu pr\u00e1ce s touto platformou.<\/p>\n\n\n\n<p><strong>Michal Karcol<\/strong> zd\u016fraznil v\u00fdznam propojen\u00ed osobn\u00edch a firemn\u00edch profil\u016f v p\u0159edn\u00e1\u0161ce &#8222;Firm\u00e1m d\u00e1vaj\u00ed tv\u00e1\u0159 jejich lid\u00e9&#8220;, co\u017e podporuje aktu\u00e1ln\u00ed trend d\u016fle\u017eitosti osobn\u00edch profil\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co to znamen\u00e1 pro u\u017eivatele LinkedInu<\/h3>\n\n\n\n<p>B\u0159eznov\u00e9 zm\u011bny vytv\u00e1\u0159ej\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti i v\u00fdzvy pro v\u0161echny u\u017eivatele LinkedInu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firmy by m\u011bly p\u0159ehodnotit sv\u00e9 strategie a v\u00edce se zam\u011b\u0159it na aktivaci zam\u011bstnanc\u016f jako ambasador\u016f zna\u010dky<\/li>\n\n\n\n<li>Tv\u016frci obsahu by m\u011bli experimentovat s vizu\u00e1ln\u00edmi form\u00e1ty jako jsou karusely a PDF dokumenty<\/li>\n\n\n\n<li>Profesion\u00e1lov\u00e9 v\u0161ech \u00farovn\u00ed by m\u011bli db\u00e1t na relevanci sd\u00edlen\u00e9ho obsahu pro svou c\u00edlovou skupinu<\/li>\n<\/ul>\n\n\n\n<p>Konference LISUMMIT 2025 tak\u00e9 vyhl\u00e1sila top 3 CEO na LinkedInu za rok 2024, \u010d\u00edm\u017e ocenila l\u00eddry, kte\u0159\u00ed nejl\u00e9pe vyu\u017e\u00edvaj\u00ed tuto platformu pro budov\u00e1n\u00ed osobn\u00ed i firemn\u00ed zna\u010dky.<\/p>\n\n\n\n<p>Tyto b\u0159eznov\u00e9 novinky jasn\u011b nazna\u010duj\u00ed, \u017ee LinkedIn se st\u00e1le v\u00edce profiluje jako platforma, kde autenticita, relevance a vizu\u00e1ln\u011b atraktivn\u00ed form\u00e1ty hraj\u00ed kl\u00ed\u010dovou roli v \u00fasp\u011b\u0161n\u00e9 strategii profesn\u00edho networkingu i marketingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Gemini 2.5 Pro: Google ovl\u00e1dl \u017eeb\u0159\u00ed\u010dek AI model\u016f<\/h3>\n\n\n\n<p>V b\u0159eznu se na vrchol \u017eeb\u0159\u00ed\u010dku Chatbot Arena vy\u0161vihl nov\u00fd model Gemini 2.5 Pro od Googlu. P\u0159edstihl konkurenty jako GPT-4.5 od OpenAI a Grok-3 od xAI. U\u017eivatel\u00e9 hodnotili modely naslepo a Gemini z\u00edskal nejvy\u0161\u0161\u00ed sk\u00f3re d\u00edky sv\u00e9 p\u0159esnosti a schopnosti porozum\u011bt kontextu. \u200b<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/mpo.gov.cz\/cz\/podnikani\/digitalni-ekonomika\/umela-inteligence\/prvni-letosni-zasedani-vyboru-pro-umelou-inteligenci--286615\/?utm_source=chatgpt.com\">https:\/\/mpo.gov.cz\/cz\/podnikani\/digitalni-ekonomika\/umela-inteligence\/prvni-letosni-zasedani-vyboru-pro-umelou-inteligenci&#8211;286615\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI funkce i v levn\u011bj\u0161\u00edch smartphonech<\/h3>\n\n\n\n<p>Na veletrhu MWC 2025 v Barcelon\u011b p\u0159edstavil Samsung modely Galaxy A36 5G a A56 5G, kter\u00e9 za dostupnou cenu nab\u00edzej\u00ed pokro\u010dil\u00e9 AI funkce. U\u017eivatel\u00e9 mohou vyu\u017e\u00edvat n\u00e1stroje jako Circle to Search pro vyhled\u00e1v\u00e1n\u00ed informac\u00ed z obrazovky nebo Object Eraser pro odstran\u011bn\u00ed ne\u017e\u00e1douc\u00edch objekt\u016f z fotografi\u00ed. Tyto funkce byly d\u0159\u00edve dostupn\u00e9 pouze v pr\u00e9miov\u00fdch modelech. \u200b<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/mpo.gov.cz\/cz\/podnikani\/digitalni-ekonomika\/umela-inteligence\/prvni-letosni-zasedani-vyboru-pro-umelou-inteligenci--286615\/?utm_source=chatgpt.com\">https:\/\/mpo.gov.cz\/cz\/podnikani\/digitalni-ekonomika\/umela-inteligence\/prvni-letosni-zasedani-vyboru-pro-umelou-inteligenci&#8211;286615\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OpenAI zp\u0159\u00edstupnila tvorbu obr\u00e1zk\u016f v GPT-4o pro v\u0161echny<\/h3>\n\n\n\n<p>OpenAI ozn\u00e1mila, \u017ee model GPT-4o nyn\u00ed umo\u017e\u0148uje v\u0161em u\u017eivatel\u016fm, v\u010detn\u011b t\u011bch s bezplatn\u00fdm tarifem, generovat obr\u00e1zky. Nov\u00e1 funkce umo\u017e\u0148uje vytv\u00e1\u0159et vizu\u00e1ly s kontextov\u00fdm porozum\u011bn\u00edm a vkl\u00e1dat text p\u0159\u00edmo do obr\u00e1zk\u016f. U\u017eivatel\u00e9 mohou postupn\u011b upravovat detaily generovan\u00e9ho obr\u00e1zku, ani\u017e by ztratili jeho p\u016fvodn\u00ed styl nebo zam\u00fd\u0161len\u00fd obsah. \u200b<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.seoconsult.cz\/blog\/novinky-v-seo-ppc-co-prinasi-brezen-2025?utm_source=chatgpt.com\">https:\/\/www.seoconsult.cz\/blog\/novinky-v-seo-ppc-co-prinasi-brezen-2025?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI pom\u00e1h\u00e1 tis\u00edc\u016fm \u010desk\u00fdch obc\u00ed<\/h3>\n\n\n\n<p>V b\u0159eznu 2025 se um\u011bl\u00e1 inteligence stala nepostradatelnou sou\u010d\u00e1st\u00ed efektivn\u00ed spr\u00e1vy m\u011bst a obc\u00ed v \u010cesk\u00e9 republice. Spole\u010dnost GALILEO CORPORATION implementovala AI n\u00e1stroje, jako jsou AI Asistent a Chatbot, do redak\u010dn\u00edch syst\u00e9m\u016f web\u016f samospr\u00e1v. Tyto n\u00e1stroje usnad\u0148uj\u00ed pr\u00e1ci \u00fa\u0159edn\u00edk\u016fm a zlep\u0161uj\u00ed komunikaci s ob\u010dany, nap\u0159\u00edklad t\u00edm, \u017ee chatbot odpov\u00edd\u00e1 na dotazy ob\u010dan\u016f 24\/7. \u200b<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.ceskenoviny.cz\/zpravy\/jak-umela-inteligence-pomaha-tisicum-ceskych-obci\/2645236?utm_medium=feed&amp;utm_source=chatgpt.com\">https:\/\/www.ceskenoviny.cz\/zpravy\/jak-umela-inteligence-pomaha-tisicum-ceskych-obci\/2645236?utm_medium=feed&amp;utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SXSW 2025: AI jako konkuren\u010dn\u00ed v\u00fdhoda<\/h3>\n\n\n\n<p>Na festivalu SXSW 2025 zazn\u011blo, \u017ee budoucnost pat\u0159\u00ed t\u011bm, kdo dok\u00e1\u017eou AI vyu\u017e\u00edt k nov\u00e9mu pohledu na sv\u011bt. Firmy, kter\u00e9 propoj\u00ed technologie s hlubok\u00fdm porozum\u011bn\u00edm lidsk\u00e9 psychiky, budou \u00fasp\u011b\u0161n\u00e9. D\u016fraz byl kladen na vyu\u017eit\u00ed AI k automatizaci rutinn\u00edch \u00fakol\u016f, zat\u00edmco lid\u00e9 se budou soust\u0159edit na kreativitu a strategii. \u200b<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.mam.cz\/novinky\/akce-a-souteze\/2025-03\/sxsw-2025-revoluce-umele-inteligence-z-komodity-ke-konkurencni-vyhode\/?utm_source=chatgpt.com\">https:\/\/www.mam.cz\/novinky\/akce-a-souteze\/2025-03\/sxsw-2025-revoluce-umele-inteligence-z-komodity-ke-konkurencni-vyhode\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<p>B\u0159ezen 2025 uk\u00e1zal, \u017ee um\u011bl\u00e1 inteligence se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota. Od pokro\u010dil\u00fdch model\u016f a\u017e po dostupn\u00e9 technologie pro \u0161irokou ve\u0159ejnost \u2013 AI m\u011bn\u00ed zp\u016fsob, jak\u00fdm pracujeme, komunikujeme a tvo\u0159\u00edme.\u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Webov\u00fd v\u00fdvoj<\/h2>\n\n\n\n<p>P\u0159ich\u00e1z\u00edme k v\u00e1m op\u011bt s novinkami ze sv\u011bta webov\u00fdch str\u00e1nek, tentokr\u00e1t za m\u011bs\u00edc b\u0159ezen. Co se aktu\u00e1ln\u011b d\u011bje?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">St\u00e1t chce v\u011bd\u011bt, co nav\u0161t\u011bvujeme<\/h3>\n\n\n\n<p>V posledn\u00edch t\u00fddnech rezonuj\u00ed internetem informace, kter\u00e9 mo\u017en\u00e1 p\u0159inesou zm\u011bny v tom, jak\u00e9 budeme m\u00edt soukrom\u00ed na internetu. Minul\u00fd m\u011bs\u00edc byly ministerstvem vnitra a pr\u016fmyslu a obchodu p\u0159edvedeny n\u00e1vrhy vyhl\u00e1\u0161ky, kter\u00e1 \u0159\u00edk\u00e1, \u017ee poskytovatel\u00e9 internetov\u00e9ho p\u0159ipojen\u00ed by m\u011bli za\u010d\u00edt schra\u0148ovat informace o tom, kter\u00e9 weby jejich u\u017eivatel\u00e9 nav\u0161t\u011bvuj\u00ed, a kolik \u010dasu na nich tr\u00e1v\u00ed. Tyto informace by se m\u011bly dost\u00e1vat na st\u016fl nap\u0159\u00edklad a pomoci tak efektivn\u011bji vy\u0161et\u0159ovat z\u00e1va\u017en\u00e9 trestn\u00e9 \u010diny. To samo o sob\u011b vzbuzuje obavy, \u017ee by to mohlo v\u00e9st k naru\u0161en\u00ed na\u0161eho soukrom\u00ed, \u017ee? Pr\u00e1v\u011b proto se to nyn\u00ed \u0159e\u0161\u00ed soudn\u00edm sporem. Tak uvid\u00edme, jestli se takov\u00e9 zm\u011bny skute\u010dn\u011b do\u010dk\u00e1me.<\/p>\n\n\n\n<p>Abychom ale nehled\u011bli jen na budoucnost, kdy bychom \u010d\u00e1st soukrom\u00ed mohli ztratit, m\u016f\u017eeme se pot\u011b\u0161it t\u00edm, \u017ee Google ud\u011blal krok opa\u010dn\u00fdm sm\u011brem. V nov\u00e9 verzi prohl\u00ed\u017ee\u010de Chrome zavedl funkci, kter\u00e1 br\u00e1n\u00ed webov\u00fdm str\u00e1nk\u00e1m zjistit, jak\u00e9 jin\u00e9 str\u00e1nky jste p\u0159edt\u00edm nav\u0161t\u00edvili. D\u0159\u00edv t\u0159eba mohly poznat, \u017ee jste na n\u011b p\u0159i\u0161li z n\u011bjak\u00e9ho odkazu \u2013 te\u010f u\u017e to nep\u016fjde. D\u00edky tomu m\u00e1te v\u011bt\u0161\u00ed klid a kontrolu nad t\u00edm, co o v\u00e1s r\u016fzn\u00e9 weby v\u011bd\u00ed.<\/p>\n\n\n\n<p>Obecn\u011b plat\u00ed, \u017ee prohl\u00ed\u017ee\u010de jako Chrome nebo Firefox pat\u0159\u00ed mezi nejbezpe\u010dn\u011bj\u0161\u00ed mo\u017enosti pro ka\u017edodenn\u00ed prohl\u00ed\u017een\u00ed internetu. Nab\u00edz\u00ed modern\u00ed ochranu proti \u0161kodliv\u00fdm str\u00e1nk\u00e1m, \u010dast\u00e9 bezpe\u010dnostn\u00ed aktualizace a dal\u0161\u00ed funkce pro bezpe\u010dn\u00e9 surfov\u00e1n\u00ed, tak\u017ee pokud v\u00e1m z\u00e1le\u017e\u00ed na bezpe\u010dnosti, m\u016f\u017eete se brouzdat internetem pr\u00e1v\u011b p\u0159es n\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edstupnost web\u016f: Pro\u010d to nen\u00ed jen povinnost, ale i v\u00fdhoda<\/h3>\n\n\n\n<p>Mo\u017en\u00e1 jste u\u017e sly\u0161eli o sout\u011b\u017ei Zlat\u00fd erb. A snad jste tak\u00e9 \u010detli n\u00e1\u0161 \u010dl\u00e1nek o p\u0159\u00edstupnosti web\u016f (to p\u0159\u00edpadn\u011b poj\u010fte napravit sem: P\u0159\u00edstupnost webu: Velk\u00e1 zm\u011bna pro byznys, kter\u00e1 p\u0159ich\u00e1z\u00ed u\u017e za p\u00e1r m\u011bs\u00edc\u016f &#8211; Blog Webmium.cz ). Pr\u00e1v\u011b p\u0159\u00edstupnost web\u016f je v leto\u0161n\u00edm roce hlavn\u00edm t\u00e9matem \u2013 a to nejen pro ve\u0159ejn\u00e9 instituce, ale i pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed, aby jejich weby byly dostupn\u00e9 pro ka\u017ed\u00e9ho, bez ohledu na v\u011bk, zdravotn\u00ed posti\u017een\u00ed nebo technologick\u00e9 omezen\u00ed.<\/p>\n\n\n\n<p>A toto m\u00e1 letos pe\u010dliv\u011b v hled\u00e1\u010dku i sout\u011b\u017e Zlat\u00fd erb. Pokud m\u00e1te sv\u016fj obecn\u00ed web, mo\u017en\u00e1 jste u\u017e \u00fa\u010dast v t\u00e9to sout\u011b\u017ei na vlastn\u00ed k\u016f\u017ei vyzkou\u0161eli. \u010cas na p\u0159ihl\u00e1\u0161ky u\u017e vypr\u0161el a 12. kv\u011btna 2025 na konferenci ISSS v Hradci Kr\u00e1lov\u00e9 se uk\u00e1\u017ee, kdo se o sv\u016fj web star\u00e1 dob\u0159e a spl\u0148uje sv\u00e9 povinnosti. Mus\u00edme ocenit, \u017ee tato sout\u011b\u017e m\u016f\u017ee inspirovat dal\u0161\u00ed obce, jak sv\u016fj web posunout d\u00e1l \u2013 nejen kv\u016fli z\u00e1kon\u016fm, ale hlavn\u011b kv\u016fli lidem, kte\u0159\u00ed je pou\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n<p>A pokud byste pot\u0159ebovali sv\u016fj web zp\u0159\u00edstupnit, m\u016f\u017eete se obr\u00e1tit na n\u00e1s \ud83d\ude0a.<\/p>\n\n\n\n<p>Zdroje<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.epenize.eu\/stat-chce-vedet-ktere-webove-stranky-navstevujete-udajne-nepujde-o-zasah-do-soukromi\/\">Epenize.eu \u2013 St\u00e1t chce v\u011bd\u011bt, kter\u00e9 webov\u00e9 str\u00e1nky nav\u0161t\u011bvujete. \u00dadajn\u011b nep\u016fjde o z\u00e1sah do soukrom\u00ed<\/a><\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.svetandroida.cz\/google-chrome-136-fialove-odkazy-oprava\/\">Sv\u011bt Androida \u2013 Google Chrome 136 opravuje fialov\u00e9 odkazy<\/a><\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.irozhlas.cz\/zpravy-domov\/provozni-a-lokalizacni-udaje-sledovani-data-retention-ip-adresa_2503130700_pik\">iRozhlas \u2013 Provozn\u00ed a lokaliza\u010dn\u00ed \u00fadaje: Co o v\u00e1s v\u011bd\u00ed poskytovatel\u00e9 internetu?<\/a><\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.zlatyerb.cz\/27%2Drocnik%2Dsouteze%2Dzlaty%2Derb%2Dse%2Dbude%2Dvenovat%2Dpristupnosti\/d-1831\">Zlat\u00fd erb \u2013 27. ro\u010dn\u00edk sout\u011b\u017ee se bude v\u011bnovat p\u0159\u00edstupnosti<\/a><\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/www.webmium.cz\/blog\/pristupnost-webu-velka-zmena-pro-byznys-ktera-prichazi-uz-za-par-mesicu\/\">Webmium.cz \u2013 P\u0159\u00edstupnost webu: velk\u00e1 zm\u011bna pro byznys, kter\u00e1 p\u0159ich\u00e1z\u00ed u\u017e za p\u00e1r m\u011bs\u00edc\u016f<\/a><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\">Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : <a href=\"\/blog\/category\/ppc-novinky\/\">PPC novinky<\/a><\/pre>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-ea3bee98950d008d3298f592b996267e\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:41px;line-height:1.15\"><strong><strong>Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.webmium.cz\/google-ads\" style=\"border-radius:50px;color:#ffffff\">Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159in\u00e1\u0161\u00edme V\u00e1m dal\u0161\u00ed d\u00edl na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku ohledn\u011b novinek nejen z marketingov\u00e9ho online sv\u011bta. Dozv\u00edte se zaj\u00edmavosti ze sv\u011bta SEO, PPC, AI, Webov\u00fdch str\u00e1nek, Facebooku, Tiktoku, X, ale i Instagramu a LinkedInu.<\/p>\n","protected":false},"author":2,"featured_media":4365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,24,26,27,28,4],"tags":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-novinky","category-ppc-novinky","category-seo-novinky","category-socialni-site-novinky","category-tipy-jak-na-web","category-webmium-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z onlajnu b\u0159ezen 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-brezen-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z onlajnu b\u0159ezen 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"P\u0159in\u00e1\u0161\u00edme V\u00e1m dal\u0161\u00ed d\u00edl na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku ohledn\u011b novinek nejen z marketingov\u00e9ho online sv\u011bta. Dozv\u00edte se zaj\u00edmavosti ze sv\u011bta SEO, PPC, AI, Webov\u00fdch str\u00e1nek, Facebooku, Tiktoku, X, ale i Instagramu a LinkedInu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-z-onlajnu-brezen-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T08:52:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-14T10:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/04\/Novinky-z-onlajnu-brezen-2025-socky.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Ma\u0148hal,&nbsp;Linda V\u00e1lkov\u00e1,&nbsp;Iva Vl\u00e1\u010dilov\u00e1,&nbsp;Ondra Sosna,&nbsp;David 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