{"id":4339,"date":"2025-03-19T12:45:52","date_gmt":"2025-03-19T11:45:52","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4339"},"modified":"2025-03-20T11:08:56","modified_gmt":"2025-03-20T10:08:56","slug":"ochrante-svou-znacku-pred-konkurenci-s-dotaci-eu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/ochrante-svou-znacku-pred-konkurenci-s-dotaci-eu\/","title":{"rendered":"Ochra\u0148te svou zna\u010dku p\u0159ed konkurenc\u00ed s dotac\u00ed EU"},"content":{"rendered":"\n<p>Pou\u017e\u00edv\u00e1 va\u0161e <strong>konkurence <\/strong>va\u0161e <strong>jm\u00e9no v reklam\u00e1ch<\/strong>? Kradou v\u00e1m z\u00e1kazn\u00edky p\u0159\u00edmo p\u0159ed o\u010dima? Nen\u00ed to jen v\u00e1\u0161 dojem \u2013 v digit\u00e1ln\u00edm sv\u011bt\u011b se to st\u00e1v\u00e1 st\u00e1le \u010dast\u011bji. <strong>Konkuren\u010dn\u00ed firmy zneu\u017e\u00edvaj\u00ed n\u00e1zvy zn\u00e1m\u00fdch zna\u010dek<\/strong> v (nejen) PPC reklam\u00e1ch, co\u017e znamen\u00e1, \u017ee <strong>z\u00e1kazn\u00edci, kte\u0159\u00ed hledaj\u00ed pr\u00e1v\u011b v\u00e1s<\/strong>, nakonec skon\u010d\u00ed<strong> u n\u011bkoho jin\u00e9ho<\/strong>.<\/p>\n\n\n\n<p>Mo\u017en\u00e1 si \u0159\u00edk\u00e1te, \u017ee se v\u00e1s<strong> tento probl\u00e9m net\u00fdk\u00e1<\/strong>. Jen\u017ee n\u011bkter\u00e1 rizika jsou t\u011b\u017eko rozpoznateln\u00e1 bez odborn\u00e9 kontroly. Mezi nej\u010dast\u011bj\u0161\u00ed pat\u0159\u00ed n<strong>eopr\u00e1vn\u011bn\u00e9 vyu\u017eit\u00ed va\u0161eho n\u00e1zvu v PPC reklam\u00e1ch konkurence<\/strong>, nedostate\u010dn\u00e9 <strong>pr\u00e1vn\u00ed zabezpe\u010den\u00ed loga<\/strong> a <strong>vizu\u00e1ln\u00edch materi\u00e1l\u016f<\/strong> nebo <strong>nevhodn\u011b nastaven\u00e9 smlouvy<\/strong> <strong>s marketingov\u00fdmi agenturami<\/strong>. V\u00fdsledkem nen\u00ed jen <strong>finan\u010dn\u00ed ztr\u00e1ta<\/strong>, ale tak\u00e9<strong> po\u0161kozen\u00ed reputace<\/strong>, kterou jste tak dlouho budovali.<\/p>\n\n\n\n<p>Na\u0161t\u011bst\u00ed existuje <strong>\u0159e\u0161en\u00ed <\/strong>\u2013 <strong>audit du\u0161evn\u00edho vlastnictv\u00ed<\/strong>, zn\u00e1m\u00fd jako <strong>IP Scan<\/strong>. Tato slu\u017eba d\u016fkladn\u011b prov\u011b\u0159\u00ed ve\u0161ker\u00e1 va\u0161e<strong> pr\u00e1va k log\u016fm, slogan\u016fm<\/strong> a dal\u0161\u00edm <strong>materi\u00e1l\u016fm <\/strong>spojen\u00fdm s<strong> va\u0161\u00ed zna\u010dkou<\/strong>. Zjist\u00edte, zda skute\u010dn\u011b vlastn\u00edte v\u0161echny marketingov\u00e9 materi\u00e1ly, kter\u00e9 pou\u017e\u00edv\u00e1te, a jestli konkurence nezneu\u017e\u00edv\u00e1 va\u0161e jm\u00e9no. Nav\u00edc dostanete doporu\u010den\u00ed, jak l\u00e9pe nastavit smlouvy s dodavateli, abyste p\u0159ede\u0161li p\u0159\u00edpadn\u00fdm pr\u00e1vn\u00edm probl\u00e9m\u016fm.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfckJbLKrpvB0--IGRqLp6zXnGn3HwLmtVTy9KDTSl0LPZ85h1jQoZpRGq-Hy9kMD07KrV9uDZj45bmrdxSdA9D6jNIBC8UBN-ysDE2HhMVG035XTjgPlDqMy1-JMuuVSGVCecO9A?key=oSdzqfYg4DnzrDI_oYliJHoW\" alt=\"\"\/><\/figure>\n\n\n\n<p>Takov\u00fd <strong>audit b\u011b\u017en\u011b <\/strong>stoj\u00ed<strong> 900 EUR<\/strong>, ale d\u00edky <strong>\u0161t\u011bdr\u00e9 dotaci Evropsk\u00e9 unie<\/strong> ho nyn\u00ed m\u016f\u017eete vyu\u017e\u00edt za pouh\u00fdch <strong>90 EUR (p\u0159ibli\u017en\u011b 2 250 K\u010d)<\/strong>. Je to <strong>mal\u00e1 investice s velk\u00fdm p\u0159\u00ednosem<\/strong> pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm krokem je <strong>registrace ochrann\u00e9 zn\u00e1mky<\/strong>. Ta v\u00e1m zajist\u00ed <strong>exkluzivn\u00ed pr\u00e1va na n\u00e1zev, logo<\/strong> a dal\u0161\u00ed <strong>prvky <\/strong>va\u0161\u00ed <strong>zna\u010dky<\/strong>. D\u00edky n\u00ed se m\u016f\u017eete snadno<strong> br\u00e1nit proti neopr\u00e1vn\u011bn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed va\u0161eho brandu<\/strong> konkurenc\u00ed a <strong>chr\u00e1nit se<\/strong> p\u0159ed <strong>napodobov\u00e1n\u00edm<\/strong>. A op\u011bt, d\u00edky dotac\u00edm EU m\u016f\u017eete <strong>\u010deskou ochrannou zn\u00e1mku<\/strong> registrovat za pouh\u00fdch<strong> 1 250 K\u010d <\/strong>m\u00edsto b\u011b\u017en\u00fdch 5 000 K\u010d, nebo <strong>evropskou zn\u00e1mku<\/strong> za <strong>212,50 EUR <\/strong>m\u00edsto 850 EUR.<\/p>\n\n\n\n<p>Z na\u0161\u00ed praxe v\u00edme, \u017ee <strong>mnoho spole\u010dnost\u00ed po auditu zjistilo<\/strong>, \u017ee nemaj\u00ed<strong> pln\u00e1 pr\u00e1va k vlastn\u00edmu logu<\/strong> nebo \u017ee jejich <strong>konkurence neopr\u00e1vn\u011bn\u011b pou\u017e\u00edv\u00e1 jejich zna\u010dku (nejen) v PPC kampan\u00edch<\/strong>. N\u011bkte\u0159\u00ed dokonce nev\u011bdomky pou\u017e\u00edvali<strong> marketingov\u00e9 materi\u00e1ly bez \u0159\u00e1dn\u00e9ho licen\u010dn\u00edho opr\u00e1vn\u011bn\u00ed<\/strong>. Po <strong>auditu <\/strong>a <strong>registraci <\/strong>ochrann\u00fdch zn\u00e1mek se situace <strong>dramaticky zlep\u0161ila<\/strong> \u2013 firmy z\u00edskaly zp\u011bt<strong> kontrolu nad vlastn\u00ed zna\u010dkou<\/strong> a zv\u00fd\u0161ily <strong>efektivitu sv\u00fdch kampan\u00ed<\/strong>.<\/p>\n\n\n\n<p>Pro <strong>maxim\u00e1ln\u00ed vyu\u017eit\u00ed <\/strong>mo\u017enost\u00ed<strong> dotac\u00ed EU <\/strong>a profesion\u00e1ln\u00ed zaji\u0161t\u011bn\u00ed <strong>auditu du\u0161evn\u00edho vlastnictv\u00ed<\/strong> je mo\u017en\u00e9 se obr\u00e1tit na odborn\u00edky ze seznamu<strong> \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed<\/strong>. Investice do ochrany va\u0161eho du\u0161evn\u00edho vlastnictv\u00ed m\u00e1 p\u0159\u00edm\u00fd vliv na \u00fasp\u011bch va\u0161ich marketingov\u00fdch kampan\u00ed a dlouhodobou stabilitu va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Ne\u010dekejte, a\u017e v\u00e1m konkurence ukradne z\u00e1kazn\u00edky a zajist\u011bte bezpe\u010d\u00ed sv\u00e9 zna\u010dky! <\/p>\n\n\n\n<p>Informace o dotac\u00edch a ochrann\u00fdch zn\u00e1mk\u00e1ch vznikly<strong> ve spolupr\u00e1ci s advok\u00e1tn\u00ed kancel\u00e1\u0159\u00ed ATREUM<\/strong> (<a href=\"https:\/\/atreum.cz\/\">https:\/\/atreum.cz\/<\/a>), kter\u00e1 se dlouhodob\u011b specializuje na digit\u00e1ln\u00ed pr\u00e1vo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konkurence dok\u00e1\u017ee b\u00fdt p\u011bkn\u011b tvrd\u00e1 a tak je nasnad\u011b se p\u0159ipravit i na efektivn\u00ed obranu sv\u00e9 zna\u010dky. Na v\u00fddaje pro auditov\u00e1n\u00ed a samotnou ochranu zna\u010dky m\u016f\u017eete \u010derpat z dotac\u00ed EU. V \u010dl\u00e1nku se dozv\u00edte jak na ochranu, pro\u010d byste to nem\u011bli podcenit a kdo V\u00e1m s t\u00edm pom\u016f\u017ee.<\/p>\n","protected":false},"author":23,"featured_media":4340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,9],"tags":[],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ochra\u0148te svou zna\u010dku p\u0159ed konkurenc\u00ed s dotac\u00ed EU - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Z\u00edskejte dotaci z EU na ochranu a audit Va\u0161\u00ed zna\u010dky. 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