{"id":4334,"date":"2025-03-13T14:40:44","date_gmt":"2025-03-13T13:40:44","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4334"},"modified":"2025-03-13T14:58:53","modified_gmt":"2025-03-13T13:58:53","slug":"novinky-ze-socialnich-siti-za-unor-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-za-unor-2025\/","title":{"rendered":"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fanor 2025"},"content":{"rendered":"\n

Je zde dal\u0161\u00ed m\u011bs\u00edc a s n\u00edm \u010derstv\u00e1 n\u00e1lo\u017e novinek ze soci\u00e1ln\u00edch s\u00edt\u00ed. Zaj\u00edm\u00e1 v\u00e1s, na jak\u00e9 novinky se m\u016f\u017eete t\u011b\u0161it na Facebooku a s \u010d\u00edm n\u00e1s ji\u017e brzy p\u0159ekvap\u00ed Instagram? Jste u\u017eivatel\u00e9 TikToku nebo s\u00edt\u011b X? Tak v tom p\u0159\u00edpad\u011b byste si nem\u011bli nechat uj\u00edt n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n

\u017div\u00e9 p\u0159enosy budou po 30 dnech z Facebooku odstran\u011bny<\/h2>\n\n\n\n

Pokud jste n\u011bkdy na Facebooku p\u0159en\u00e1\u0161eli \u017eiv\u00e9 p\u0159enosy, vezm\u011bte na v\u011bdom\u00ed, \u017ee od 19.\u00fanora se tato videa budou z platformy po 30 dnech automaticky mazat. Meta to vysv\u011btluje faktem, \u017ee \u017eiv\u00e9 p\u0159enosy maj\u00ed nejvy\u0161\u0161\u00ed sledovanost n\u011bkolik prvn\u00edch dn\u00ed po nato\u010den\u00ed, ale po v\u00edce ne\u017e m\u011bs\u00edci u\u017e videa nikdo nesleduje. Z\u00e1rove\u0148 nab\u00edz\u00ed mo\u017enosti, jak videa z Facebooku st\u00e1hnout nebo soubory p\u0159ev\u00e9st na klipy Reels. Pokud n\u011bjak\u00e9 \u017eiv\u00e9 p\u0159enosy na sv\u00e9m profilu m\u00e1te, nyn\u00ed m\u00e1te 90 dn\u00ed na jejich z\u00e1lohov\u00e1n\u00ed, ne\u017e bude obsah po p\u0159edchoz\u00edm upozorn\u011bn\u00ed smaz\u00e1n.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Meta chce u\u017eivatele upozor\u0148ovat na obsah generovan\u00fd AI<\/h2>\n\n\n\n

Spole\u010dnost Meta se sna\u017e\u00ed zav\u00e9st na sv\u00e9 platform\u011b transparentnost, pokud jde o obsah generovan\u00fd n\u00e1stroji pro vytv\u00e1\u0159en\u00ed obr\u00e1zk\u016f pomoc\u00ed AI, aby u\u017eivatel\u00e9 sn\u00e1ze rozpoznali, co je skute\u010dn\u00e9 a co ne. Obsah se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm reklam, u kter\u00fdch se za\u010d\u00ednaj\u00ed objevovat \u0161t\u00edtky, pokud byl obr\u00e1zek v reklam\u011b \u201cv\u00fdznamn\u011b\u201d upraven pomoc\u00ed intern\u00edch n\u00e1stroj\u016f AI spole\u010dnosti Meta. Zat\u00edm nen\u00ed jasn\u00e9, o jak v\u00fdznamn\u00e9 zm\u011bny jde, podstatn\u00e9 ale je, \u017ee se Meta sna\u017e\u00ed zabr\u00e1nit zmatk\u016fm a rozpt\u00fdlit dezinformace, pokud jde o takto vytvo\u0159en\u00fd obsah.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Aktualizace kampan\u00ed Advantage+<\/h2>\n\n\n\n

Spole\u010dnost Meta p\u0159ich\u00e1z\u00ed s n\u011bkolika nov\u00fdmi aktualizacemi pro reklamn\u00ed kampan\u011b Advantage+, kter\u00e9 maj\u00ed za c\u00edl p\u0159evz\u00edt kompletn\u011b dozor nad c\u00edlen\u00edm kampan\u00ed a vlo\u017eit je do rukou AI. D\u00edky novince budou moci inzerenti vyu\u017e\u00edt plnou automatizaci kampan\u00ed, kter\u00e1 d\u00edky AI dok\u00e1\u017ee reklamy zac\u00edlit na vysoce kvalitn\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Meta od novinky sllibuje nejen lep\u0161\u00ed v\u00fdsledky, ale tak\u00e9 ni\u017e\u0161\u00ed n\u00e1klady.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Digit\u00e1ln\u00ed bezpe\u010dnost pro st\u0159edo\u0161kol\u00e1ky<\/h2>\n\n\n\n

Na 11. \u00fanora p\u0159ipad\u00e1 Den bezpe\u010dn\u00e9ho internetu a v tento den spole\u010dnost Meta ozn\u00e1mila, \u017ee spou\u0161t\u00ed nov\u00fd program zam\u011b\u0159en\u00fd na digit\u00e1ln\u00ed gramotnost st\u0159do\u0161kol\u00e1k\u016f a jejich ochranu p\u0159ed hrozbami, kter\u00e9 by je v online prost\u0159ed\u00ed mohly potkat. Program d\u011bti nau\u010d\u00ed rozpoznat nebezpe\u010d\u00ed p\u0159i online interakci, jako je grooming, sexu\u00e1ln\u00ed vyd\u00edr\u00e1n\u00ed a dal\u0161\u00ed. <\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

TikTok spou\u0161t\u00ed aplikaci Refreshed Desktop App<\/h2>\n\n\n\n

TikTok spustil zrevidovanou aplikaci pro stoln\u00ed po\u010d\u00edta\u010de, aby l\u00e9pe odpov\u00eddala obl\u00edben\u00e9mu prost\u0159ed\u00ed v aplikaci. Aktualizovan\u00e1 podoba v podstat\u011b kop\u00edruje vzhled mobiln\u00edho designu v po\u010d\u00edta\u010di, do\u0161lo pouze k p\u0159em\u00edst\u011bn\u00ed naviga\u010dn\u00ed li\u0161ty, mo\u017enost plovouc\u00edho tla\u010d\u00edtka pro p\u0159ehr\u00e1v\u00e1n\u00ed, novou kartu \u201cProzkoumat\u201d a zdroj \u201cFor you\u201d a novou funkci \u201cSb\u00edrky\u201d. C\u00edlem zm\u011bn bylo sladit pr\u00e1ci v prost\u0159ed\u00ed mobiln\u00ed aplikace a v po\u010d\u00edta\u010d\u00edch. Jak se s nov\u00fdm rozhran\u00edm pracuje si m\u016f\u017eete vyzkou\u0161et sami.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Nov\u00e9 AI prvky v reklam\u00e1ch na s\u00edti X<\/h2>\n\n\n\n

Spole\u010dnost X nelen\u00ed a neust\u00e1le vylep\u0161uje funkce popul\u00e1rn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, tentokr\u00e1t se jedn\u00e1 o nov\u00e9 dv\u011b funkce pro automatick\u00e9 vytv\u00e1\u0159en\u00ed reklam, kter\u00e9 maj\u00ed pomoci inzerent\u016fm p\u0159i tvorb\u011b kreativ. Prvn\u00ed funkce je schopna vytvo\u0159it reklamn\u00ed propaga\u010dn\u00ed akci pouze na z\u00e1klad\u011b URL, podle kter\u00e9 um\u00ed vytvo\u0159it nadpis, text reklamy, obr\u00e1zky i v\u00fdzvu k akci. Druh\u00e1 novinka se t\u00fdk\u00e1 optimalizace v\u00fdkonu, kter\u00e1 generuje anal\u00fdzu trend\u016f a p\u0159\u00edle\u017eitost\u00ed, d\u00edky kter\u00fdm mohou inzerenti sn\u00e1ze vyu\u017e\u00edvat p\u0159\u00edle\u017eitosti, kter\u00fdch by si jinak mo\u017en\u00e1 v\u016fbec nev\u0161imli. Novinky jsou dostupn\u00e9 zat\u00edm jen pro n\u011bkter\u00e9 \u00fa\u010dty, ale o\u010dek\u00e1v\u00e1 se zaveden\u00e9 novinek pro v\u0161echny.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Instagram testuje mo\u017enost zm\u011bnit po\u0159ad\u00ed zobrazen\u00ed m\u0159\u00ed\u017eky profilu<\/h2>\n\n\n\n

Minule jsme v\u00e1s informovali o tom, \u017ee Instagram zm\u011bnil velikost fotek ve feedu ze \u010dtverc\u016f 1:1 na svisl\u00e9 obd\u00e9ln\u00edky 4:5. Hned n\u00e1sleduj\u00edc\u00ed m\u011bs\u00edc p\u0159ich\u00e1z\u00ed s mo\u017enost\u00ed uspo\u0159\u00e1dat m\u0159\u00ed\u017eku profilu a zm\u011bnit po\u0159ad\u00ed, ve kter\u00e9m se zde zobrazuj\u00ed. O t\u00e9to mo\u017enost\u00ed jsme sly\u0161eli ji\u017e p\u0159ed n\u011bkolika lety, ale te\u010f se u\u017e kone\u010dn\u011b zd\u00e1, \u017ee se stane skute\u010dnost\u00ed.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

Pinterest pl\u00e1nuje zav\u00e9st ozna\u010dov\u00e1n\u00ed AI v p\u0159\u00edsp\u011bvc\u00edch<\/h2>\n\n\n\n

Podobn\u011b jako spole\u010dnost Meta ve sv\u00fdch reklam\u00e1ch, tak i Pinterest pl\u00e1nuje ozna\u010dov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f, jejich\u017e obsah byl generov\u00e1n pomoc\u00ed um\u011bl\u00e9 inteligence, kter\u00e1 v posledn\u00ed dob\u011b zahlcuje u\u017eivatele uveden\u00e9 platformy.<\/p>\n\n\n\n

https:\/\/www.socialmediatoday.com<\/a><\/p>\n\n\n\n

LinkedIn v \u010cesku: Nov\u00e9 metriky pro newslettery<\/h2>\n\n\n\n

LinkedIn nov\u011b zav\u00e1d\u00ed podrobn\u011bj\u0161\u00ed analytiku pro newslettery. Tv\u016frci nyn\u00ed mohou sledovat nejen po\u010det odb\u011bratel\u016f, ale tak\u00e9 po\u010det odeslan\u00fdch e-mail\u016f a m\u00edru jejich otev\u0159en\u00ed. Tato zm\u011bna pom\u016f\u017ee l\u00e9pe vyhodnotit efektivitu obsahu a optimalizovat strategii e-mailov\u00e9 komunikace.<\/p>\n\n\n\n

Po\u010det zhl\u00e9dnut\u00ed koment\u00e1\u0159\u016f<\/h4>\n\n\n\n

Dal\u0161\u00ed novinkou je mo\u017enost vid\u011bt po\u010det zhl\u00e9dnut\u00ed koment\u00e1\u0159\u016f. U\u017eivatel\u00e9 tak z\u00edskaj\u00ed lep\u0161\u00ed p\u0159ehled o tom, jak\u00fd dosah maj\u00ed jejich reakce pod p\u0159\u00edsp\u011bvky. Tato funkce by mohla zv\u00fd\u0161it motivaci k aktivn\u011bj\u0161\u00ed diskusi a interakci.<\/p>\n\n\n\n

Vylep\u0161en\u00ed pr\u00e1ce s videi<\/h4>\n\n\n\n

Videobsah na LinkedInu za\u017e\u00edv\u00e1 boom. Platforma hl\u00e1s\u00ed 36% n\u00e1r\u016fst sledovanosti vide\u00ed a zav\u00e1d\u00ed nov\u00e9 funkce, jako je speci\u00e1ln\u00ed z\u00e1lo\u017eka pro videa a personalizovan\u00fd video feed \u201eVideos for You\u201c na desktopu. Firmy i jednotlivci tak maj\u00ed lep\u0161\u00ed mo\u017enosti, jak oslovit sv\u00e9 publikum dynamick\u00fdm obsahem.<\/p>\n\n\n\n

Krom\u011b t\u011bchto funkc\u00ed se na \u010desk\u00e9m LinkedInu objevila i \u0159ada newsletter\u016f a zpravodaj\u016f, nap\u0159\u00edklad ASKI Zpravodaj \u010di newsletter \u010cesk\u00fdch center, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed aktu\u00e1ln\u00ed informace z r\u016fzn\u00fdch obor\u016f.<\/p>\n\n\n\n

S nov\u00fdmi funkcemi LinkedInu se otev\u00edraj\u00ed dal\u0161\u00ed mo\u017enosti pro tvorbu obsahu a zapojen\u00ed publika. Jak je vyu\u017eijete vy?<\/p>\n\n\n\n

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Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : Soci\u00e1ln\u00ed s\u00edt\u011b novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch strategi\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt soci\u00e1ln\u00ed s\u00edt\u011b?<\/strong><\/strong><\/h2>\n\n\n\n
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Poptat soci\u00e1ln\u00ed s\u00edt\u011b<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
P\u0159in\u00e1\u0161\u00edme V\u00e1m dal\u0161\u00ed d\u00edl na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku ohledn\u011b novinek ze sv\u011bta soci\u00e1ln\u00edch s\u00edt\u00ed. Dozv\u00edte se zaj\u00edmavosti ze sv\u011bta Facebooku, Tiktoku, X, ale i Instagramu a LinkedInu.<\/p>\n","protected":false},"author":8,"featured_media":4336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,27],"tags":[],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-socialni-site-novinky"],"yoast_head":"\nNovinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fanor 2025 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Pravideln\u00e9 novinky ze sv\u011bta soci\u00e1ln\u00edch s\u00edt\u00ed, tentokr\u00e1t za \u00fanor 2025. 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