{"id":4329,"date":"2025-03-05T10:01:01","date_gmt":"2025-03-05T09:01:01","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4329"},"modified":"2025-03-05T10:01:02","modified_gmt":"2025-03-05T09:01:02","slug":"novinky-ze-sveta-webovych-stranek-leden-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-leden-2025\/","title":{"rendered":"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek leden 2025"},"content":{"rendered":"\n<p>Aneb co se st\u00e1le ve webov\u00e9m sv\u011bt\u011b ne\u0159e\u0161\u00ed a m\u011blo by se?<\/p>\n\n\n\n<p>\u00danor b\u00edl\u00fd \u2013 pole s\u00edl\u00ed. Tak douf\u00e1m, \u017ee sn\u011bhu jsme si v\u0161ichni hojn\u011b u\u017eili, a te\u010f krom\u011b pol\u00ed m\u016f\u017eou \u201es\u00edlit\u201c i weby \ud83d\ude0a. Spr\u00e1va webu se neust\u00e1le m\u011bn\u00ed, vyv\u00edj\u00ed, zlep\u0161uje, ale n\u011bkter\u00e9 v\u011bci z\u016fst\u00e1vaj\u00ed (bohu\u017eel) st\u00e1le stejn\u00e9. U spousty web\u016f se d\u00e1 st\u00e1le setkat s probl\u00e9my, kter\u00e9 u\u017e vlastn\u011b d\u00e1vno m\u011bly b\u00fdt vy\u0159e\u0161en\u00e9. M\u00e1m te\u010f na mysli p\u0159edev\u0161\u00edm chyb\u011bj\u00edc\u00ed identifikaci provozovatele. Dal\u0161\u00edm ne\u0161varem jsou \u0161patn\u011b nastaven\u00e9 cookies li\u0161ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identifikace provozovatele webu<\/h2>\n\n\n\n<p>Ji\u017e 11. rokem, a to od 1. ledna 2014, plat\u00ed, \u017ee mus\u00ed b\u00fdt na webu jasn\u011b uvedeno, kdo web provozuje. Od roku 2023 do\u0161lo k up\u0159esn\u011bn\u00ed pravidel a je kladen v\u011bt\u0161\u00ed d\u016fraz na to, aby identifikace provozovatele byla opravdu viditeln\u00e1 na ka\u017ed\u00e9 str\u00e1nce webu\u00a0 &#8211; ne jen na str\u00e1nce &#8222;Kontakt&#8220; nebo to m\u00edt jen \u201eschovan\u00e9\u201c v obchodn\u00edch podm\u00ednk\u00e1ch, na kter\u00e9 se n\u00e1v\u0161t\u011bvn\u00edk proklikne p\u0159es mal\u00fd n\u00e1pis kr\u010d\u00edc\u00ed se v pati\u010dce webu. \u010cast\u00fdm d\u016fvodem je snaha o anonymitu, ta ale do sv\u011bta web\u016f skute\u010dn\u011b nepat\u0159\u00ed. Setkali jsme se s p\u0159\u00edpady, kdy majitel\u00e9 webu necht\u011bli zve\u0159ej\u0148ovat sv\u00e9 jm\u00e9no z osobn\u00edch nebo obchodn\u00edch d\u016fvod\u016f. Nicm\u00e9n\u011b z\u00e1kon jasn\u011b stanov\u00ed, \u017ee \u00fadaje mus\u00ed b\u00fdt ve\u0159ejn\u011b dostupn\u00e9.<\/p>\n\n\n\n<p><strong>Co konkr\u00e9tn\u011b m\u00e1 b\u00fdt na webu uvedeno?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jm\u00e9no nebo n\u00e1zev pr\u00e1vnick\u00e9 osoby, kter\u00e1 web provozuje.<\/li>\n\n\n\n<li>Identifika\u010dn\u00ed \u010d\u00edslo osoby (I\u010cO), pokud se jedn\u00e1 o pr\u00e1vnickou osobu.<\/li>\n\n\n\n<li>Adresa s\u00eddla (pokud je jin\u00e1 ne\u017e adresa provozovatele).<\/li>\n\n\n\n<li>Kontaktn\u00ed \u00fadaje, kter\u00e9 zahrnuj\u00ed telefonn\u00ed \u010d\u00edslo a e-mailovou adresu pro komunikaci s n\u00e1v\u0161t\u011bvn\u00edky.<\/li>\n<\/ul>\n\n\n\n<p>Opravdu je pot\u0159eba, aby tato informace byla viditeln\u00e1 a bez probl\u00e9mu dohledateln\u00e1. Kdy\u017e nen\u00ed, hroz\u00ed ni\u017e\u0161\u00ed d\u016fv\u011bryhodnost webu, ale tak\u00e9 vysok\u00e9 pokuty. A to u\u017e je lep\u0161\u00ed si u\u0161et\u0159it na dovolenou. Nav\u00edc, pod\u00edvejme se na to jako \u010dlov\u011bk \u2013 tvor tvo\u0159iv\u00fd, zv\u00eddav\u00fd, a tak\u00e9 ned\u016fv\u011b\u0159iv\u00fd. My sami chceme tak\u00e9 v\u011bd\u011bt, s k\u00fdm m\u00e1me tu \u010dest \ud83d\ude0a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookie li\u0161ty a souhlas se sledov\u00e1n\u00edm<\/h2>\n\n\n\n<p>Mnoho web\u016f st\u00e1le nem\u00e1 spr\u00e1vn\u011b nastavenou cookie li\u0161tu. U n\u00e1s nab\u00edz\u00edme mo\u017enost li\u0161tu implementovat, abyste tohle mohli vypustit z hlavy. Obecn\u011b ale plat\u00ed, \u017ee pokud sb\u00edr\u00e1te marketingov\u00e1 nebo analytick\u00e1 data bez souhlasu u\u017eivatele, riskujete nejen pr\u00e1vn\u00ed probl\u00e9my, ale i zhor\u0161en\u00ed v\u00fdkonnosti reklamn\u00edch kampan\u00ed. Nap\u0159\u00edklad Google m\u016f\u017ee omezit zobrazov\u00e1n\u00ed reklam, pokud zjist\u00ed, \u017ee web nefunguje v souladu s p\u0159edpisy. \u0160patn\u011b nastaven\u00e1 cookie li\u0161ta nav\u00edc m\u016f\u017ee zp\u016fsobit ztr\u00e1tu dat. Pokud n\u00e1v\u0161t\u011bvn\u00edci odm\u00edtnou v\u0161echny cookies, ale web p\u0159esto ukl\u00e1d\u00e1 ur\u010dit\u00e9 informace, m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed z\u00e1kona. Spr\u00e1vn\u00e9 nastaven\u00ed a transparentn\u00ed komunikace se z\u00e1kazn\u00edky jsou kl\u00ed\u010dov\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co s t\u00edm?<\/strong><\/h3>\n\n\n\n<p><strong>Zkontrolujte si:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je provozovatel webu jasn\u011b uveden na ka\u017ed\u00e9 str\u00e1nce?<\/li>\n\n\n\n<li>Funguje cookie li\u0161ta spr\u00e1vn\u011b a odpov\u00edd\u00e1 p\u0159edpis\u016fm?<br><\/li>\n<\/ul>\n\n\n\n<p>\u0158e\u0161en\u00ed t\u011bchto v\u011bc\u00ed nen\u00ed slo\u017eit\u00e9, ale m\u016f\u017ee u\u0161et\u0159it spoustu probl\u00e9m\u016f. Jasn\u00e1 identifikace provozovatele a spr\u00e1vn\u011b nastaven\u00e1 cookie li\u0161ta nejsou jen o z\u00e1konech, ale hlavn\u011b o d\u016fv\u011b\u0159e n\u00e1v\u0161t\u011bvn\u00edk\u016f webu. Kdy\u017e to budete m\u00edt v po\u0159\u00e1dku, nejen \u017ee se vyhnete probl\u00e9m\u016fm se z\u00e1konem, ale i zlep\u0161\u00edte dojem z va\u0161eho webu. Tak\u017ee si ob\u010das ov\u011b\u0159te, \u017ee m\u00e1te v\u0161e nastaven\u00e9 spr\u00e1vn\u011b, a pokud si nejste jist\u00ed, rad\u011bji se pora\u010fte s n\u011bk\u00fdm, kdo tomu rozum\u00ed. Vyhnete se tak zbyte\u010dn\u00fdm komplikac\u00edm a budete m\u00edt v\u00edc \u010dasu na to, co d\u011bl\u00e1te nejl\u00e9pe \ud83d\ude0a.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">Dal\u0161\u00ed \u010dl\u00e1nky : <a href=\"https:\/\/www.webmium.cz\/blog\/category\/seo-novinky\/\">SEO novinky<\/a><\/pre>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-77fe08eafea6a1cd6a2f43c7ecd0de4d\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:40px;line-height:1.15\"><strong>Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.webmium.cz\/seo\" style=\"border-radius:50px;color:#ffffff\">Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1va webu se neust\u00e1le m\u011bn\u00ed, vyv\u00edj\u00ed, zlep\u0161uje, ale n\u011bkter\u00e9 v\u011bci z\u016fst\u00e1vaj\u00ed (bohu\u017eel) st\u00e1le stejn\u00e9. U spousty web\u016f se d\u00e1 st\u00e1le setkat s probl\u00e9my, kter\u00e9 u\u017e vlastn\u011b d\u00e1vno m\u011bly b\u00fdt vy\u0159e\u0161en\u00e9.<\/p>\n","protected":false},"author":22,"featured_media":4331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-jak-na-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky ze sv\u011bta webov\u00fdch str\u00e1nek leden 2025 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-leden-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek leden 2025 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Spr\u00e1va webu se neust\u00e1le m\u011bn\u00ed, vyv\u00edj\u00ed, zlep\u0161uje, ale n\u011bkter\u00e9 v\u011bci z\u016fst\u00e1vaj\u00ed (bohu\u017eel) st\u00e1le stejn\u00e9. 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