{"id":4315,"date":"2025-02-21T16:35:10","date_gmt":"2025-02-21T15:35:10","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4315"},"modified":"2025-02-21T16:37:05","modified_gmt":"2025-02-21T15:37:05","slug":"novinky-v-seo-leden-2025","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-leden-2025\/","title":{"rendered":"Novinky v SEO leden 2025"},"content":{"rendered":"\n

Google potvrzuje v\u00fdpadek recenz\u00ed v Google Moje Firma<\/strong><\/h3>\n\n\n\n

Google potvrdil, \u017ee do\u0161lo k v\u00fdpadku recenz\u00ed v jeho slu\u017eb\u011b Google Moje Firma, kter\u00fd ovlivnil velk\u00e9 mno\u017estv\u00ed podnik\u016f po cel\u00e9m sv\u011bt\u011b. Mnoz\u00ed majitel\u00e9 firem si v\u0161imli, \u017ee jejich recenze zmizely bez jak\u00e9hokoliv varov\u00e1n\u00ed. Recenze hraj\u00ed kl\u00ed\u010dovou roli v rozhodovac\u00edm procesu z\u00e1kazn\u00edk\u016f, a proto tento v\u00fdpadek vzbudil zna\u010dn\u00e9 obavy mezi podnikateli i marketingov\u00fdmi specialisty.<\/p>\n\n\n\n

Google uvedl, \u017ee recenze nebyly smaz\u00e1ny, ale do\u0161lo k probl\u00e9m\u016fm se zobrazov\u00e1n\u00edm kv\u016fli technick\u00e9 chyb\u011b. Firma pracuje na obnoven\u00ed v\u0161ech chyb\u011bj\u00edc\u00edch hodnocen\u00ed. V\u00fdpadek zp\u016fsobil nejen ztr\u00e1tu d\u016fv\u011bry ze strany u\u017eivatel\u016f, ale tak\u00e9 mohl negativn\u011b ovlivnit viditelnost firem ve v\u00fdsledc\u00edch lok\u00e1ln\u00edho vyhled\u00e1v\u00e1n\u00ed (Local Pack), kde recenze hraj\u00ed v\u00fdznamnou roli v hodnocen\u00ed relevance. Pokud u Va\u0161eho firemn\u00edho z\u00e1pisu dosud nedo\u0161lo k navr\u00e1cen\u00ed p\u016fvodn\u00edch recenz\u00ed, vy\u010dkejte. Postupn\u011b dojde k obnoven\u00ed. <\/p>\n\n\n\n

(Zdroj: Search Engine Journal \u2013 \u010dl\u00e1nek zde<\/a>)<\/em><\/p>\n\n\n\n

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Google vy\u017eaduje JavaScript k proch\u00e1zen\u00ed SERPu<\/strong><\/h3>\n\n\n\n

Google ti\u0161e zavedl zm\u011bnu, kter\u00e1 vy\u017eaduje povolen\u00ed JavaScriptu p\u0159i p\u0159\u00edstupu k v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed, co\u017e z\u00e1sadn\u011b ovlivnilo provoz n\u011bkter\u00fdch SEO n\u00e1stroj\u016f. D\u0159\u00edve bylo mo\u017en\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed \u201escrapovat\u201c bez pot\u0159eby JavaScriptu, co\u017e SEO n\u00e1stroj\u016fm umo\u017e\u0148ovalo z\u00edsk\u00e1vat data o pozic\u00edch str\u00e1nek rychle a efektivn\u011b. Po zaveden\u00ed t\u00e9to zm\u011bny v\u0161ak n\u00e1stroje, kter\u00e9 nepracuj\u00ed s JavaScriptem, p\u0159estaly fungovat.<\/p>\n\n\n\n

Google tento krok vysv\u011btlil snahou o zv\u00fd\u0161en\u00ed bezpe\u010dnosti a ochran\u011b proti nadm\u011brn\u00e9mu vyu\u017e\u00edv\u00e1n\u00ed jeho slu\u017eeb r\u016fzn\u00fdmi boty (v\u010detn\u011b AI), kte\u0159\u00ed mohou naru\u0161ovat kvalitu vyhled\u00e1vac\u00edch slu\u017eeb. I kdy\u017e tato zm\u011bna byla p\u0159edev\u0161\u00edm technick\u00e1, vyvolala diskusi o transparentnosti ze strany Googlu a jeho vztahu k n\u00e1stroj\u016fm t\u0159et\u00edch stran. Dlouhodob\u011b toti\u017e vn\u00edm\u00e1me sign\u00e1ly, \u017ee se Google p\u0159\u00edli\u0161 nel\u00edb\u00ed nadm\u011brn\u00e9 vyt\u011b\u017eov\u00e1n\u00ed dat r\u016fzn\u00fdmi n\u00e1stroji. Jeliko\u017e tyto n\u00e1stroje ale neporu\u0161uj\u00ed \u017e\u00e1dn\u00e9 z\u00e1sady, velmi t\u011b\u017eko na n\u011b m\u016f\u017ee Google uk\u00e1zat prstem a c\u00edlen\u011b je zakazovat.<\/p>\n\n\n\n

Samotn\u00e9 n\u00e1stroje ji\u017e ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f do n\u011bkolika m\u00e1lo dn\u00ed od incidentu upravily sv\u00e9 crawlery tak, aby vyhovovaly nov\u00fdm po\u017eadavk\u016fm. Uvid\u00edme co n\u00e1m v tomto ohledu je\u0161t\u011b Google do budoucna p\u0159ichyst\u00e1. Dodnes maj\u00ed ale n\u011bkter\u00e9 n\u00e1stroje probl\u00e9m spolehliv\u011b ur\u010dit organick\u00e9 v\u00fdsledky a jejich typ.<\/p>\n\n\n\n

(Zdroj: Search Engine Journal \u2013 \u010dl\u00e1nek zde<\/a>)<\/em><\/p>\n\n\n\n

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Google potvrzuje, \u017ee alt popisek nen\u00ed ur\u010den prim\u00e1rn\u011b pro SEO<\/strong><\/h3>\n\n\n\n

Google zd\u016fraznil, \u017ee hlavn\u00edm \u00fa\u010delem atributu alt<\/strong> je zajistit p\u0159\u00edstupnost webov\u00fdch str\u00e1nek pro u\u017eivatele se zrakov\u00fdm posti\u017een\u00edm, nikoli zlep\u0161en\u00ed pozic ve vyhled\u00e1v\u00e1n\u00ed. P\u0159esto\u017ee je alt text st\u00e1le sou\u010d\u00e1st\u00ed on-page SEO, jeho prim\u00e1rn\u00ed funkc\u00ed je popsat obsah obr\u00e1zk\u016f pro \u010dte\u010dky obrazovky a zlep\u0161it u\u017eivatelskou p\u0159\u00edv\u011btivost.<\/p>\n\n\n\n

D\u0159\u00edv\u011bj\u0161\u00ed praxe, kdy se alt text vyu\u017e\u00edval pro \u201enap\u011bchov\u00e1n\u00ed\u201c kl\u00ed\u010dov\u00fdch slov, byla v\u00fdslovn\u011b ozna\u010dena za nevhodnou. Google doporu\u010duje vytv\u00e1\u0159et popisky s ohledem na p\u0159irozenost a u\u017eite\u010dnost pro u\u017eivatele. Dodnes je sou\u010d\u00e1st\u00ed mnoha SEO strategi\u00ed vypisov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed do alt\u016f. U n\u00e1s ve Webmiu to ned\u011bl\u00e1me. Vn\u00edm\u00e1m fakt, \u017ee to ztatilo v\u00fdznam a p\u0159estalo to m\u00edt jak\u00fdkoliv vliv nap\u0159\u00edklad na um\u00edst\u011bn\u00ed obr\u00e1zk\u016f ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Sna\u017e\u00edme se tak do alt\u016f dostat v\u017edy popisn\u00fd text, aby bylo jasn\u00e9 o jak\u00fd obr\u00e1zek jde, pokud nedojde k jeho spr\u00e1vn\u00e9mu na\u010dten\u00ed nebo p\u0159ijde n\u00e1v\u0161t\u011bvn\u00edk s jakoukoliv \u010dte\u010dkou. Doporu\u010duji stejn\u00fd p\u0159\u00edstup i ostatn\u00edm.<\/p>\n\n\n\n

(Zdroj: Search Engine Journal \u2013 \u010dl\u00e1nek zde<\/a>)<\/em><\/p>\n\n\n\n

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AI Overviews maj\u00ed z\u00e1sadn\u00ed vliv na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n

Google ji\u017e p\u0159ed n\u011bjak\u00fdm \u010dasem nasadil AI Overviews<\/strong> do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 poskytuj\u00ed u\u017eivatel\u016fm rychl\u00e1 shrnut\u00ed a odpov\u011bdi p\u0159\u00edmo ve v\u00fdsledc\u00edch bez nutnosti proklik\u00e1vat na weby. Tyto p\u0159ehledy jsou generov\u00e1ny pomoc\u00ed pokro\u010dil\u00fdch jazykov\u00fdch model\u016f a v\u00fdrazn\u011b m\u011bn\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed. Prozat\u00edm Google nep\u0159istoupil ke glob\u00e1ln\u00edmu nasazen\u00ed a m\u016f\u017eeme se tak setkat s t\u011bmito v\u00fdsledky v r\u00e1mci americk\u00e9ho trhu. Ji\u017e prob\u011bhla cel\u00e1 \u0159ada studi\u00ed, kter\u00e9 dokl\u00e1daj\u00ed podstatn\u00fd vliv na samotn\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a chov\u00e1n\u00ed u\u017eivatel\u016f v n\u011bm.<\/p>\n\n\n\n

Studie uk\u00e1zaly, \u017ee v\u00fdskyt t\u011bchto p\u0159ehled\u016f sni\u017euje m\u00edru prokliku (CTR) na tradi\u010dn\u00ed organick\u00e9 v\u00fdsledky, co\u017e znamen\u00e1, \u017ee u\u017eivatel\u00e9 \u010dasto z\u00edskaj\u00ed po\u017eadovanou informaci p\u0159\u00edmo od Google bez nutnosti nav\u0161t\u011bvovat jin\u00e9 weby. To vyvolalo obavy mezi provozovateli web\u016f a vydavateli, jejich\u017e n\u00e1v\u0161t\u011bvnost m\u016f\u017ee kv\u016fli t\u00e9to zm\u011bn\u011b v\u00fdrazn\u011b poklesnout. Mnohdy to m\u016f\u017ee znamenat pokles z\u00e1jmu a\u017e o polovinu u b\u011b\u017en\u00fdch organick\u00fdch v\u00fdsledk\u016f. Prozat\u00edm to vypad\u00e1, \u017ee AI Overviews se zobrazuj\u00ed zejm\u00e9na u informa\u010dn\u00edch dotaz\u016f a odpov\u00eddaj\u00ed na ot\u00e1zky spojen s r\u016fzn\u00fdmi probl\u00e9my. <\/p>\n\n\n\n

To by moho znamenat podstatn\u00e9 tr\u00e1pen\u00ed pro nejednu obsahovou SEO strategii, kter\u00e1 doted t\u011b\u017eila pr\u00e1v\u011b ze \u0161\u00ed\u0159en\u00ed knowhow z oboru a odpov\u00eddala na probl\u00e9my a ot\u00e1zky sv\u00e9 c\u00edlovky. Doporu\u010den\u00edm je dostat se mezi odpov\u011bdi um\u011bl\u00e9 inteligence a tomu lze j\u00edt naproti pokra\u010dov\u00e1n\u00edm v tvorb\u011b kvalitn\u00edho autoritativn\u00edho obsahu a pln\u011b povolen\u00e9mu p\u0159\u00edtupu robot\u016f r\u016fzn\u00fdch AI slu\u017eeb. Do \u010ceska zat\u00edm AI Overviews nedorazily a uvid\u00edme, zda v\u016fbec doraz\u00ed, kv\u016fli r\u016fzn\u00fdm regulac\u00edm Evropsk\u00e9 unie.<\/p>\n\n\n\n

<\/p>\n\n\n\n

(Zdroj: Search Engine Journal \u2013 \u010dl\u00e1nek zde<\/a>)<\/em><\/p>\n\n\n\n

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\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
V\u00fdpadek recenz\u00ed v Business Profile, omezen\u00ed SEO n\u00e1stroj\u016f, AI p\u0159ehledy sni\u017euj\u00edc\u00ed prokliky a d\u016fraz na p\u0159\u00edstupnost alt text\u016f. To v\u0161e najdete podrobn\u011b v novink\u00e1ch v SEO za leden 2025<\/p>\n","protected":false},"author":2,"featured_media":4319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,26],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-novinky"],"yoast_head":"\nNovinky v SEO leden 2025 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"V\u00fdpadek recenz\u00ed v Business Profile, omezen\u00ed SEO n\u00e1stroj\u016f, AI p\u0159ehledy sni\u017euj\u00edc\u00ed prokliky a d\u016fraz na p\u0159\u00edstupnost alt text\u016f. 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