{"id":4243,"date":"2024-10-22T17:12:06","date_gmt":"2024-10-22T15:12:06","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4243"},"modified":"2024-10-22T17:13:28","modified_gmt":"2024-10-22T15:13:28","slug":"novinky-v-seo-zari-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-zari-2024\/","title":{"rendered":"Novinky v SEO z\u00e1\u0159\u00ed 2024"},"content":{"rendered":"\n

Po m\u011bs\u00edci se spolu zase setk\u00e1v\u00e1me u na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku o novink\u00e1ch v SEO. Stejn\u011b jako v p\u0159edchoz\u00edch m\u011bs\u00edc\u00edch, i v z\u00e1\u0159\u00ed se toho v SEO rybn\u00ed\u010dku ud\u00e1lo pom\u011brn\u011b hodn\u011b. Pod\u00edv\u00e1me se na Bing a jeho inovaci ve vyhodnocen\u00ed komplexn\u00edch dotaz\u016f, n\u00e1zor Googlu na sou\u010dasn\u00e9 pou\u017eit\u00ed canonicalu a noindexu, studii, kter\u00e1 se v\u011bnovala recenz\u00edm a \u017e\u00e1dostech o n\u011b, d\u00e1le pak tak\u00e9 na novinky v r\u00e1mci Indexing API a nakonec na novinky ohledn\u011b pou\u017eit\u00ed robots.txt. Poj\u010fme se do toho pustit.<\/p>\n\n\n\n

Bing roz\u0161i\u0159uje AI v\u00fdsledky o komplexn\u00ed dotazy<\/h2>\n\n\n\n

V posledn\u00edch m\u011bs\u00edc\u00edch, mo\u017en\u00e1 u\u017e letech se aktivn\u011b testuje vyu\u017eit\u00ed AI p\u0159i generov\u00e1n\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nejaktivn\u011bj\u0161\u00ed je v tomhle ohledu zat\u00edm pravd\u011bpodobn\u011b Google. Nicm\u00e9n\u011b ani Bing neus\u00edn\u00e1 na vav\u0159\u00ednech a pracuje na zdokonalov\u00e1n\u00ed sv\u00e9 AI. Nyn\u00ed se Bing zam\u011b\u0159il na generovan\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pro komplexn\u00ed dotazy. Tyto dotazy b\u00fdvaj\u00ed velmi problematick\u00e9 a i tady Bing nar\u00e1\u017e\u00ed na n\u00edzkou kvalitu odpov\u011bd\u00ed. V\u00fdsledky generovan\u00e9 AI jsou ozna\u010deny jako \u201cEnhanced with Bing generative search\u201d. V\u0161e je prozat\u00edm v beta verzi a pouze v USA. Bing aktivn\u011b pracuje na vylep\u0161en\u00edch na z\u00e1klad\u011b u\u017eivatelsk\u00e9 zp\u011btn\u00e9 vazby.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/bing-expands-generative-search-capabilities-for-complex-queries\/528842\/<\/a><\/p>\n\n\n\n

Google vysv\u011btluje synergii canonicalu a noindexu<\/h2>\n\n\n\n

John Mueller z Googlu se u\u017e v minulosti nechal sly\u0161et, \u017ee vyu\u017eit\u00ed canonicalu a noindexu sou\u010dasn\u011b je mo\u017en\u00e9. Nyn\u00ed v\u0161ak celou situaci okolo t\u00e9to synergie vysv\u011btlil. Ob\u00e1v\u00e1 se toti\u017e, \u017ee spr\u00e1vci web\u016f v t\u00e9to synergii vid\u00ed n\u011bjak\u00e9 jasn\u00e9 \u0159e\u0161en\u00ed toho, jak URL zak\u00e1zat indexovat a z\u00e1rove\u0148 d\u00e1t sign\u00e1l vyhled\u00e1va\u010di, \u017ee jde o podobn\u00fd obsah jako je na jin\u00e9 URL. John nazna\u010dil, \u017ee sou\u010dasn\u00e9 vyu\u017eit\u00ed canonicalu a noindexu m\u016f\u017ee v\u00e9st k neo\u010dek\u00e1van\u00fdm v\u00fdsledk\u016fm. Poka\u017ed\u00e9 toti\u017e k t\u011bmto direktiv\u00e1m \u010di doporu\u010den\u00edm p\u0159istupuje jinak na z\u00e1klad\u011b situace nebo kontextu webu. Z\u00e1kladn\u00edm kompasem by m\u011bla v takov\u00fdch situac\u00edch b\u00fdt snaha o co nejjasn\u011bj\u0161\u00ed komunikaci sm\u011brem k vyhled\u00e1va\u010d\u016fm. Nestavte vyhled\u00e1va\u010de zbyte\u010dn\u011b p\u0159ed rozhodovac\u00ed dilemata, pokud chcete m\u00edt dopady pod kontrolou.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/canonical-and-noindex-at-same-time\/528501\/<\/a><\/p>\n\n\n\n

Studie v r\u00e1mci \u017e\u00e1dost\u00ed o recenze a jejich dopadu na lok\u00e1ln\u00ed zna\u010dku<\/h2>\n\n\n\n

GatherUp stoj\u00ed za studi\u00ed, kter\u00e1 se v\u011bnovala dopad\u016fm recenz\u00ed a \u017e\u00e1dost\u00ed o n\u011b na vn\u00edm\u00e1n\u00ed lok\u00e1ln\u00edho byznysu. Studie se v\u011bnovala celkem 23 000 lokalit\u00e1m. To u\u017e je po\u0159\u00e1dn\u00fd vzorek na relevantn\u00ed vyhodnocen\u00ed dat. Na z\u00e1klad\u011b studie se om\u00edl\u00e1 my\u0161lenka, zda by se mno\u017estv\u00ed a pr\u00e1ce s recenzemi m\u011bla prom\u00edtnout do seznamu KPI v r\u00e1mci p\u00e9\u010de o z\u00e1kazn\u00edky. Z cel\u00e9 studie vze\u0161ly t\u0159i z\u00e1sadn\u00ed pointy. Prvn\u00edm z nich je fakt, \u017ee z\u00e1kazn\u00edci r\u00e1di ocen\u00ed v\u00e1\u0161 z\u00e1jem o hodnocen\u00ed jejich zku\u0161enosti s va\u0161imi slu\u017ebami. Nejv\u011bt\u0161\u00ed benefit z toho m\u00e1 obor zdravotnick\u00e9 p\u00e9\u010de, pr\u00e1vn\u00edci a advok\u00e1ti a poji\u0161\u0165ovnictv\u00ed. V\u00edce si \u0159\u00edkejte o recenze a dostanete je. Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm faktorem je cesta, jakou \u017e\u00e1d\u00e1te o recenze. V\u00fdsledky studie dokazuj\u00ed, \u017ee kombinace v\u00edce komunika\u010dn\u00edch kan\u00e1l\u016f je zna\u010dn\u011b efektivn\u011bj\u0161\u00ed, ne\u017e kter\u00fdkoliv z nich samostatn\u011b (Zde SMS a Email). T\u0159et\u00edm a posledn\u00edm z\u00e1sadn\u00edm v\u00fdsledkem studie je pozitivn\u00ed vliv \u017e\u00e1dost\u00ed o recenze na jejich kladn\u00fd v\u00fdsledek. Pokud budete aktivn\u00ed v popt\u00e1v\u00e1n\u00ed hodnocen\u00ed, z\u00e1kazn\u00edci maj\u00ed \u010dasto v\u011bt\u0161\u00ed tendenci b\u00fdt na v\u00e1s hodn\u011bj\u0161\u00ed a ud\u011blovat pozitivn\u011bj\u0161\u00ed recenze. \u017d\u00e1dosti o hodnocen\u00ed a jejich spr\u00e1va by m\u011bla b\u00fdt z\u00e1kladn\u00edm stavebn\u00edm kamenem ka\u017ed\u00e9 z\u00e1kaznick\u00e9 podpory. Zejm\u00e9na pokud v\u00e1m z\u00e1le\u017e\u00ed na zna\u010dce jako takov\u00e9.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/new-study-finds-that-review-requests-should-be-treated-like-customer-service\/527158\/<\/a><\/p>\n\n\n\n

Odkaz na z\u00edsk\u00e1n\u00ed studie: https:\/\/go.gatherup.com\/power-of-online-reputation-guide<\/a><\/p>\n\n\n\n

Google upravil dokumentaci pro Indexing API<\/h2>\n\n\n\n

Rozmohl se n\u00e1m tady takov\u00fd ne\u0161var. Ofici\u00e1ln\u00ed API od Googlu, kter\u00e9 slou\u017e\u00ed k rychl\u00e9 indexaci \u010dasto aktualizovan\u00fdch str\u00e1nek, bylo velmi \u010dasto zneu\u017e\u00edv\u00e1no k nepovolen\u00e9mu hromadn\u00e9mu odes\u00edl\u00e1n\u00ed URL k indexaci. Na jeden request \u0161lo odes\u00edlat a\u017e 1000 URL najednou. API je prim\u00e1rn\u011b ur\u010deno pro indexov\u00e1n\u00ed livestream vide\u00ed a pracovn\u00edch nab\u00eddek. Dote\u010f byl Google pom\u011brn\u011b tolerantn\u00ed, ale ji\u017e za\u010dal trestat prvn\u00ed h\u0159\u00ed\u0161n\u00edky. Nyn\u00ed do API rozhran\u00ed p\u0159idal i ofici\u00e1ln\u00ed upozorn\u011bn\u00ed pro ty, kte\u0159\u00ed by cht\u011bli API nad\u00e1le zneu\u017e\u00edvat proti pravidl\u016fm. P\u0159i opakovan\u00e9m poru\u0161en\u00ed podm\u00ednek n\u00e1sleduje zak\u00e1z\u00e1n\u00ed \u00fa\u010dtu.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/google-adds-spam-warning-to-indexing-api-documentation\/526839\/<\/a><\/p>\n\n\n\n

Google ignoruje nepodporovan\u00e1 pole v robots.txt<\/h2>\n\n\n\n

Robots.txt je soubor v ko\u0159enov\u00e9m adres\u00e1\u0159i va\u0161eho webu \u010di e-shopu, ve kter\u00e9m jsou d\u016fle\u017eit\u00e9 informace pro vyhled\u00e1va\u010de, kter\u00e9 v\u00e1s nav\u0161t\u011bvuj\u00ed. Najdete v n\u011bm nap\u0159\u00edklad p\u0159\u00edkazy \u0159\u00edd\u00edc\u00ed proch\u00e1zen\u00ed jednotliv\u00fdch \u010d\u00e1st\u00ed webu pomoc\u00ed \u201cdisallow\u201d a \u201callow\u201d, povolen\u00ed p\u0159\u00edstupu jednotliv\u00fdm bot\u016fm v r\u00e1mci \u201cuser-agent\u201d, nebo odkaz na va\u0161i sitemapu. Pr\u00e1v\u011b tyto \u010dty\u0159i zm\u00edn\u011bn\u00e9 parametry bere v potaz Google. Nov\u011b up\u0159esnil, \u017ee \u017e\u00e1dn\u00e9 dal\u0161\u00ed nad r\u00e1mec t\u011bchto \u010dty\u0159 nevyu\u017eije. Dal\u0161\u00ed p\u0159\u00edkazy mohou st\u00e1le vyu\u017e\u00edvat dal\u0161\u00ed vyhled\u00e1va\u010de. Nap\u0159\u00edklad hojn\u011b vyu\u017e\u00edvan\u00fd \u201ccrawl-delay\u201d, kter\u00fd \u0159\u00edd\u00ed rychlost, jakou vyhled\u00e1va\u010de proch\u00e1zej\u00ed web. Ten je ale Googlem ignorov\u00e1n. Google tak\u00e9 varuje, \u017ee jak\u00e1koliv dal\u0161\u00ed direktiva nad r\u00e1mec podporovan\u00fdch m\u016f\u017ee zap\u0159\u00ed\u010dinit probl\u00e9my s indexac\u00ed a doporu\u010duje tak robots.txt proj\u00edt a aktualizovat.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/google-updates-robots-txt-policy-unsupported-fields-are-ignored\/529400\/<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
P\u0159in\u00e1\u0161\u00edme v\u00e1m shrnut\u00ed nejnov\u011bj\u0161\u00edch aktualit v SEO za z\u00e1\u0159\u00ed 2024. Zjist\u011bte v\u00edce o roz\u0161\u00ed\u0159en\u00ed AI od Bingu, synergii canonical a noindex, studii o hodnocen\u00edch, zm\u011bn\u00e1ch v Indexing API a p\u0159\u00edstupu Googlu k robots.txt.<\/p>\n","protected":false},"author":2,"featured_media":4246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"\nNovinky v SEO z\u00e1\u0159\u00ed 2024 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"P\u0159ehled nejnov\u011bj\u0161\u00edch SEO novinek za z\u00e1\u0159\u00ed 2024, v\u010detn\u011b AI v Bingu, nov\u00fdch poznatk\u016f od Googlu o canonical a noindex, dopad\u016f \u017e\u00e1dost\u00ed o recenze, zm\u011bn v Indexing API a nov\u00e9ho p\u0159\u00edstupu k souboru robots.txt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-zari-2024\/\" 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