{"id":4188,"date":"2024-10-09T11:45:00","date_gmt":"2024-10-09T09:45:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4188"},"modified":"2024-10-10T11:51:11","modified_gmt":"2024-10-10T09:51:11","slug":"novinky-ze-socialnich-siti-zari-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-zari-2024\/","title":{"rendered":"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed z\u00e1\u0159\u00ed 2024"},"content":{"rendered":"\n

V digit\u00e1ln\u00edm sv\u011bt\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed se neust\u00e1le d\u011bj\u00ed zm\u011bny, kter\u00e9 ovliv\u0148uj\u00ed zp\u016fsob, jak\u00fdm komunikujeme a tvo\u0159\u00edme obsah. V z\u00e1\u0159\u00ed 2024 Meta p\u0159edstavila sv\u016fj nov\u00fd „Reels Performance Playbook“ a na konferenci Meta Connect 2024 jsme mohli vid\u011bt n\u00e1hled na dal\u0161\u00ed technologick\u00e9 inovace. Instagram mezit\u00edm zav\u00e1d\u00ed mo\u017enost koment\u00e1\u0159\u016f k p\u0159\u00edb\u011bh\u016fm, co\u017e m\u016f\u017ee p\u0159in\u00e9st novou dynamiku do interakc\u00ed u\u017eivatel\u016f. I LinkedIn se posouv\u00e1 vp\u0159ed s video karusely, zat\u00edmco TikTok nab\u00edz\u00ed inzerent\u016fm mo\u017enost vytv\u00e1\u0159et vysoce c\u00edlen\u00e9 kampan\u011b prost\u0159ednictv\u00edm sv\u00e9 nov\u00e9 funkce Search Ads Campaign.<\/p>\n\n\n\n

META<\/strong><\/h2>\n\n\n\n

Meta vyd\u00e1v\u00e1 \u201eReels Performance Playbook\u201c<\/strong><\/h3>\n\n\n\n

V z\u00e1\u0159\u00ed spole\u010dnost Meta p\u0159edstavila nov\u00fd desetistr\u00e1nkov\u00fd pr\u016fvodce s n\u00e1zvem \u201eReels Performance Playbook\u201c, kter\u00fd je pln\u00fd tip\u016f, jak tvo\u0159it \u00fasp\u011b\u0161n\u00e9 Reels. Tento pr\u016fvodce se zam\u011b\u0159uje na r\u016fzn\u00e9 aspekty, kter\u00e9 mohou pomoci maximalizovat v\u00fdkon Reels na soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou nap\u0159\u00edklad efektivn\u00ed kompozice, aktu\u00e1ln\u00ed trendy, techniky \u201cStory types\u201d nebo m\u011b\u0159en\u00ed v\u00fdkonu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u0159\u00ed\u017eov\u00e9 sd\u00edlen\u00ed p\u0159\u00edsp\u011bvk\u016f mezi Instagramem, Facebookem a Threads<\/strong><\/h3>\n\n\n\n

Meta po n\u011bkolikam\u011bs\u00ed\u010dn\u00edm testov\u00e1n\u00ed zavedla glob\u00e1ln\u011b funkci k\u0159\u00ed\u017eov\u00e9ho sd\u00edlen\u00ed mezi Instagramem, Facebookem a Threads. U\u017eivatel\u00e9 nyn\u00ed mohou snadno sd\u00edlet obsah mezi t\u011bmito platformami, co\u017e \u0161et\u0159\u00ed \u010das a zvy\u0161uje dosah. Popisky z Instagramu se automaticky p\u0159em\u011bn\u00ed na text a hashtagy na prost\u00fd text. Funkce je dostupn\u00e1 na iOS a Android, zat\u00edm v\u0161ak nepodporuje sd\u00edlen\u00ed Reels.<\/p>\n\n\n\n

zdroj: https:\/\/techcrunch.com\/2024\/08\/22\/how-to-cross-post-from-instagram-and-facebook-to-threads\/<\/a><\/p>\n\n\n\n

Meta Connect 2024<\/strong> <\/h3>\n\n\n\n

Ozn\u00e1men\u00ed v\u00fdvoje AI n\u00e1stroj\u016f, kter\u00e9 budou integrovat AI do platforem jako jsou Instagram a WhatsApp, a to v\u010detn\u011b personalizovan\u00fdch chatbot\u016f pro tv\u016frce obsahu. Meta tak\u00e9 uk\u00e1zala pokroky ve smart br\u00fdl\u00edch Ray-Ban, kter\u00e9 budou schopn\u00e9 \u017eiv\u011b komunikovat s aplikacemi p\u0159es AI asistenty. <\/p>\n\n\n\n

zdroj: https:\/\/www.meta.com\/connect<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

INSTAGRAM<\/strong><\/h2>\n\n\n\n

Instagram zav\u00e1d\u00ed koment\u00e1\u0159e k p\u0159\u00edb\u011bh\u016fm (Story Comments)<\/strong><\/h3>\n\n\n\n

Novinkou na Instagramu Story Comments<\/em>, kter\u00e9 u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed jednodu\u0161e se propojit s p\u0159\u00e1teli a zah\u00e1jit konverzaci p\u0159\u00edmo prost\u0159ednictv\u00edm koment\u00e1\u0159\u016f k p\u0159\u00edb\u011bh\u016fm. Ka\u017ed\u00fd, kdo vid\u00ed v\u00e1\u0161 p\u0159\u00edb\u011bh, m\u016f\u017ee vid\u011bt i koment\u00e1\u0159e k n\u011bmu. <\/p>\n\n\n\n

Tato nov\u00e1 funkce podporuje v\u011bt\u0161\u00ed interakci mezi u\u017eivateli a poskytuje v\u00edce mo\u017enost\u00ed pro komunikaci v r\u00e1mci Instagram Stories.<\/p>\n\n\n\n

zdroj: https:\/\/www.instagram.com\/p\/C_df-hFoXd_\/?img_index=1<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00da\u010dty pro teenagery na Instagramu<\/strong><\/h3>\n\n\n\n

Instagram zav\u00e1d\u00ed Teen Accounts<\/em> s vestav\u011bn\u00fdmi ochranami pro teenagery, kter\u00e9 zaji\u0161\u0165uj\u00ed bezpe\u010dn\u011bj\u0161\u00ed pou\u017e\u00edv\u00e1n\u00ed platformy. Tyto \u00fa\u010dty omezuj\u00ed, kdo m\u016f\u017ee teenagery kontaktovat a jak\u00fd obsah mohou vid\u011bt. Teenager\u016fm do 16 let bude nutn\u00e9 schv\u00e1len\u00ed rodi\u010d\u016f pro zm\u00edrn\u011bn\u00ed t\u011bchto omezen\u00ed.<\/p>\n\n\n\n

Mezi ochrann\u00e9 prvky pat\u0159\u00ed: soukrom\u00e9 \u00fa\u010dty, omezen\u00ed zpr\u00e1v, filtrov\u00e1n\u00ed citliv\u00e9ho obsahu, omezen\u00e9 interakce a \u010dasov\u00e9 limity pro pou\u017e\u00edv\u00e1n\u00ed aplikace. Rodi\u010de mohou sledovat aktivitu sv\u00fdch d\u011bt\u00ed a upravovat nastaven\u00ed. Tento syst\u00e9m bude zav\u00e1d\u011bn glob\u00e1ln\u011b od ledna 2025.<\/p>\n\n\n\n

zdroj: https:\/\/about.fb.com\/news\/2024\/09\/instagram-teen-accounts\/<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

LINKEDIN<\/strong><\/h2>\n\n\n\n

LinkedIn a video karusely<\/strong><\/h3>\n\n\n\n

Nez\u016fst\u00e1v\u00e1 pozadu ani LinkedIn a p\u0159in\u00e1\u0161\u00ed In-Feed Video Carousels<\/em>, \u010d\u00edm\u017e posiluje d\u016fraz na video obsah. Tato funkce umo\u017e\u0148uje u\u017eivatel\u016fm proch\u00e1zet dynamickou kolekci vide\u00ed p\u0159\u00edmo ve sv\u00e9m feedu, kter\u00e1 jsou p\u0159izp\u016fsobena jejich aktivit\u00e1m a z\u00e1jm\u016fm na platform\u011b. Po kliknut\u00ed na video se p\u0159ejde na vertik\u00e1ln\u00ed full-screen zobrazen\u00ed ve stylu TikToku.<\/p>\n\n\n\n

Tento krok podporuje rostouc\u00ed trend videoobsahu a m\u00e1 oslovit zejm\u00e9na mlad\u0161\u00ed u\u017eivatele. Video je nejrychleji rostouc\u00edm form\u00e1tem na LinkedIn, s n\u00e1r\u016fstem nahr\u00e1vek o 34 % meziro\u010dn\u011b.<\/p>\n\n\n\n

zdroj: https:\/\/www.socialmediatoday.com\/news\/linkedin-launches-feed-video-carousels\/725069<\/a><\/p>\n\n\n\n

TIKTOK<\/strong><\/h2>\n\n\n\n

TikTok zav\u00e1d\u00ed novinku v podob\u011b Search Ads Campaign<\/strong><\/h3>\n\n\n\n

Aktualizovan\u00e9 c\u00edlen\u00ed reklam na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov, kter\u00e9 umo\u017en\u00ed inzerent\u016fm oslovit u\u017eivatele na z\u00e1klad\u011b toho, co na platform\u011b vyhled\u00e1vaj\u00ed. Tato funkce p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed zac\u00edlen\u00ed a optimalizaci v\u00fdkonu kampan\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mo\u017enost maz\u00e1n\u00ed a \u00faprav ji\u017e nahran\u00fdch klip\u016f<\/strong><\/h3>\n\n\n\n

Nov\u00e1 funkce na TikToku umo\u017e\u0148uje tv\u016frc\u016fm mazat a upravovat ji\u017e nahran\u00e9 klipy, ani\u017e by p\u0159i\u0161li o data o anga\u017eovanosti. Tato funkce d\u00e1v\u00e1 tv\u016frc\u016fm v\u011bt\u0161\u00ed kontrolu nad jejich obsahem.<\/p>\n\n\n\n

zdroj: https:\/\/www.tiktok.com\/business\/en\/blog?ab_version=control<\/a><\/p>\n\n\n\n

TikTok, smazal rusk\u00e9 st\u00e1tn\u00ed \u00fa\u010dty, kter\u00e9 se sna\u017eily ovlivnit volby v USA<\/strong><\/h3>\n\n\n\n

Meta u\u017e d\u0159\u00edve zablokovala s\u00edt\u011b jako RT a Rossiya Segodnya. 
Tyto \u00fa\u010dty nab\u00e1daly americkou populaci, aby \u0161\u00ed\u0159ili rozd\u011bluj\u00edc\u00ed n\u00e1zory.
C\u00edlem bylo ovlivnit voli\u010de ve prosp\u011bch Ruska, ale Meta reagovala rychle a \u00fa\u010dty zablokovala, a te\u010f to sam\u00e9 ud\u011blal i TikTok, aby zajistil f\u00e9rov\u00e9 volby v USA.<\/p>\n\n\n\n

Z\u00e1\u0159\u00ed 2024 p\u0159ineslo mnoho zaj\u00edmav\u00fdch novinek na r\u016fzn\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Tyto zm\u011bny maj\u00ed za c\u00edl zlep\u0161it u\u017eivatelsk\u00fd z\u00e1\u017eitek a nab\u00eddnout tv\u016frc\u016fm i inzerent\u016fm nov\u00e9 mo\u017enosti, jak oslovit sv\u00e9 publikum a efektivn\u011bji pracovat s obsahem.<\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : Soci\u00e1ln\u00ed s\u00edt\u011b novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch strategi\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt soci\u00e1ln\u00ed s\u00edt\u011b?<\/strong><\/strong><\/h2>\n\n\n\n
\n
Poptat soci\u00e1ln\u00ed s\u00edt\u011b<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
V digit\u00e1ln\u00edm sv\u011bt\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed se neust\u00e1le d\u011bj\u00ed zm\u011bny, kter\u00e9 ovliv\u0148uj\u00ed zp\u016fsob, jak\u00fdm komunikujeme a tvo\u0159\u00edme obsah. V z\u00e1\u0159\u00ed 2024 […]<\/p>\n","protected":false},"author":24,"featured_media":4189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site-novinky"],"yoast_head":"\nNovinky ze soci\u00e1ln\u00edch s\u00edt\u00ed z\u00e1\u0159\u00ed 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-zari-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed z\u00e1\u0159\u00ed 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"V digit\u00e1ln\u00edm sv\u011bt\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed se neust\u00e1le d\u011bj\u00ed zm\u011bny, kter\u00e9 ovliv\u0148uj\u00ed zp\u016fsob, jak\u00fdm komunikujeme a tvo\u0159\u00edme obsah. 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