{"id":4171,"date":"2024-09-24T16:37:02","date_gmt":"2024-09-24T14:37:02","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4171"},"modified":"2024-09-25T12:56:07","modified_gmt":"2024-09-25T10:56:07","slug":"novinky-v-seo-srpen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-srpen-2024\/","title":{"rendered":"Novinky v SEO srpen 2024"},"content":{"rendered":"\n

Srpen 2024 p\u0159inesl do sv\u011bta SEO n\u011bkolik dal\u0161\u00edch zaj\u00edmav\u00fdch novinek a zm\u011bn, kter\u00e9 by nem\u011bly uj\u00edt pozornosti \u017e\u00e1dn\u00e9ho specialisty na optimalizaci pro vyhled\u00e1va\u010de. Od vyj\u00e1d\u0159en\u00ed Googlu k v\u00e1ze titulk\u016f a nadpis\u016f, p\u0159es novinku v p\u0159\u00edstupu Googlu k OG metadat\u016fm a\u017e po nov\u00e9 informace ohledn\u011b pr\u00e1ce s nofollow intern\u00edmi odkazy. V n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me na kl\u00ed\u010dov\u00e9 momenty m\u011bs\u00edce.<\/p>\n\n\n\n

Google \u0159\u00edk\u00e1, \u017ee titulky \u201cmo\u017en\u00e1\u201d ovliv\u0148uj\u00ed hodnocen\u00ed<\/h2>\n\n\n\n

John Mueller se v pravideln\u00e9m rozhovoru s komunitou SEO zm\u00ednil ohledn\u011b v\u00e1hy titulk\u016f a popisk\u016f v r\u00e1mci hodnocen\u00ed ze strany vyhled\u00e1va\u010d\u016f. Obecn\u011b panuje v komunit\u011b specialist\u016f a jejich klient\u016f p\u0159esv\u011bd\u010den\u00ed, \u017ee titulky a popisky maj\u00ed n\u011bjak\u00fd podstatn\u00fd vliv na hodnocen\u00ed. Vysv\u011btlen\u00ed p\u0159edch\u00e1zela mal\u00e1 lekce z teorie, kdy se John zm\u00ednil o v\u00fdznamu a hlavn\u00e9 roli titulk\u016f a popisk\u016f. Titulky slou\u017e\u00ed jako hlavn\u00ed identifik\u00e1tor toho, o \u010dem konkr\u00e9tn\u00ed URL vypov\u00edd\u00e1. Popisek slou\u017e\u00ed nejen jako l\u00e1kadlo k prokliku ze SERPu, ale tak\u00e9 se podle Johna pou\u017e\u00edv\u00e1 k utv\u00e1\u0159en\u00ed a specifikaci snippet\u016f. Snippety jsou v\u00fdsledky hled\u00e1n\u00ed, kter\u00e9 odkazuj\u00ed p\u0159\u00edmo na konkr\u00e9tn\u00ed \u010d\u00e1st webu. Co se t\u00fd\u010de hodnocen\u00ed nebo vlivu na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zde se John pozastavil a zm\u00ednil, \u017ee zm\u011bny v titulc\u00edch a popisc\u00edch mohou, ale nemus\u00ed m\u00edt jak\u00fdkoliv vliv na samotn\u00e9 um\u00edst\u011bn\u00ed URL. Hodnocen\u00ed je mnohem komplexn\u011bj\u0161\u00ed soubor r\u016fzn\u00fdch ukazatel\u016f a metrik.<\/p>\n\n\n\n

Google nov\u011b vyu\u017e\u00edv\u00e1 k tvorb\u011b titulku Open Graph Title Tag<\/h2>\n\n\n\n

Dote\u010f se takzvan\u00e1 OG metadata (Open Graph) pou\u017e\u00edvala zejm\u00e9na v souvislosti se zobrazen\u00edm obsahu v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed. Pokud jste pot\u0159ebovali zm\u011bnit n\u00e1hledy \u010dl\u00e1nk\u016f a textu p\u0159i vkl\u00e1d\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b, nebo jejich sd\u00edlen\u00ed, tato metadata v\u00e1m pomohla v\u0161e spr\u00e1vn\u011b nastavit a p\u0159edat soci\u00e1ln\u00edm s\u00edt\u00edm. Nyn\u00ed se tohle pou\u017eit\u00ed dost\u00e1v\u00e1 za hranice soci\u00e1ln\u00edch s\u00edt\u00ed a to p\u0159\u00edmo do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Google ozn\u00e1mil, \u017ee ofici\u00e1ln\u011b za\u010d\u00edn\u00e1 br\u00e1t titulek do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed pr\u00e1v\u011b z OG metadat, pokud nenajde na str\u00e1nce n\u011bjak\u00fd relevantn\u011bj\u0161\u00ed. M\u00e1te tedy o dal\u0161\u00ed, pom\u011brn\u011b podstatn\u00fd d\u016fvod v\u00edc za\u010d\u00edt tvo\u0159it a \u0159e\u0161it OG metadata. St\u00e1le v\u0161ak plat\u00ed, \u017ee prioritu v zobrazen\u00ed titulku m\u00e1 hlavn\u00ed TITLE tag, pot\u00e9 hlavn\u00ed zobrazen\u00fd titulek v r\u00e1mci URL a p\u0159\u00edpadn\u011b i obsah uveden\u00fd v nadpisu prvn\u00ed \u00farovn\u011b (H1).<\/p>\n\n\n\n

M\u016f\u017eou b\u00fdt nofollow intern\u00ed odkazy hodnot\u00edc\u00edm faktorem?<\/h2>\n\n\n\n

Okolo intern\u00edho prolinkov\u00e1n\u00ed webu \u010di e-shopu st\u00e1le panuje mnoho r\u016fzn\u00fdch nejasnost\u00ed, omyl\u016f a m\u00fdt\u016f. Nap\u0159\u00edklad dojem, \u017ee projekty s mnoha intern\u00edmi odkazy, kter\u00e9 maj\u00ed nastaven\u00fd atribut nofollow, jsou n\u011bjak\u00fdm zp\u016fsobem vin\u00edky z pohledu potenci\u00e1ln\u00edho spamu a jen necht\u011bj\u00ed, aby hodnocen\u00ed t\u011bchto URL m\u011blo vliv na celkov\u00fd obraz ostatn\u00edho obsahu. Mnohdy se jedn\u00e1 tak\u00e9 o b\u011b\u017enou optimaliza\u010dn\u00ed praktiku pro \u0159\u00edzen\u00ed crawl budgetu. Martin Splitt z Google se vyj\u00e1d\u0159il k t\u00e9matu pom\u011brn\u011b pozitivn\u011b. \u0158ekl, \u017ee mno\u017estv\u00ed intern\u00edch odkaz\u016f s atributem nofollow nen\u00ed \u017e\u00e1dn\u00fdm hodnot\u00edc\u00edm faktorem a u\u017e v\u016fbec sign\u00e1lem o jak\u00e9si nekvalitn\u00ed obsahov\u00e9 str\u00e1nce projektu. Z\u00e1m\u011br za takov\u00fdm p\u0159\u00edstupem m\u016f\u017ee a zpravidla b\u00fdv\u00e1 naprosto \u010dist\u00fd. Stejn\u00e1 situace plat\u00ed i pro nastaven\u00fd noindex.<\/p>\n\n\n\n

John Mueller poskytl mal\u00fd tip k favicon\u00e1m<\/h2>\n\n\n\n

Favicony jsou mal\u00e9 ikony, d\u00edky kter\u00fdm se dalo v\u017edy ur\u010dit\u00fdm zp\u016fsobem odli\u0161it ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. S t\u00edm, jak \u0161la doba rychle dop\u0159edu, tak Favicony hr\u00e1ly men\u0161\u00ed \u010di v\u011bt\u0161\u00ed roli, tak trochu jako na horsk\u00e9 dr\u00e1ze. Ob\u010das se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazovaly, pak zase n\u011bjak\u00fd \u010das nikoliv. Nyn\u00ed se v\u0161ak ukazuj\u00ed a je to pro v\u00e1s p\u0159\u00edle\u017eitost se odli\u0161it a p\u0159it\u00e1hnout n\u00e1v\u0161t\u011bvn\u00edky. Doporu\u010den\u00edm Johna Muellera je pou\u017e\u00edvat Favicony v kulat\u00e9 variant\u011b a s c\u00edlen\u00fdm designem tak, aby pr\u00e1v\u011b v kulat\u00e9m o\u0159ezu p\u016fsobily co nejviditeln\u011bj\u0161\u00ed a nejjasn\u011bji.<\/p>\n\n\n\n

Vliv dodate\u010dn\u00fdch \u00faprav v hierarchii nadpis\u016f m\u00e1 men\u0161\u00ed dopad ne\u017e si mysl\u00edte<\/h2>\n\n\n\n

Ur\u010dit\u011b se v\u00e1m ji\u017e n\u011bkdy stalo, \u017ee dodavatel webov\u00e9ho \u0159e\u0161en\u00ed nemyslel na spr\u00e1vnou strukturu a hierarchii nadpis\u016f a vy jste se v noci hr\u016fzou budili ze span\u00ed s t\u00edm, jak\u00fd dopad to bude m\u00edt na SEO. Obecn\u011b se bere struktura nadpis\u016f jako jeden z hodnot\u00edc\u00edch faktor\u016f a specialist\u00e9 mu p\u0159isuzuj\u00ed r\u016fznou v\u00e1hu. Pravdou v\u0161ak je, \u017ee nejv\u011bt\u0161\u00ed v\u00e1hu a p\u0159\u00ednos maj\u00ed hlavn\u011b ve struktu\u0159e samotn\u00e9ho obsahu ne\u017e v o\u010d\u00edch Google a jeho hodnot\u00edc\u00edch algoritm\u016f. Zkr\u00e1tka bude m\u00edt mnohem v\u011bt\u0161\u00ed dopad to, jak struktura naviguje samotn\u00fdm obsahem, ne\u017e to, zda m\u00e1te spr\u00e1vn\u011b se\u0159azen\u00e9 nadpisy od H1 a\u017e po H7. Zpravidla se st\u00e1v\u00e1, \u017ee design\u00e9r pou\u017eije H1 jako text pro claim v nov\u00e9 \u0161ablon\u011b a na hlavn\u00ed obsahov\u00fd nadpis zbyde pouze H2. Nemus\u00edte m\u00edt o\u010di pro pl\u00e1\u010d. Google s t\u011bmito situacemi po\u010d\u00edt\u00e1 a je velmi sm\u00edrn\u00fd k \u0159e\u0161en\u00ed a hodnocen\u00ed v takov\u00fdch p\u0159\u00edpadech. Doporu\u010duje tak u nov\u00e9ho webu s novou strukturou ji\u017e po\u010d\u00edtat spr\u00e1vn\u011b, ale u star\u00e9ho nep\u0159ikl\u00e1d\u00e1 takovou v\u00e1hu pracn\u00fdm retrospektivn\u00edm \u00faprav\u00e1m. Dob\u0159e tak zva\u017ete \u010dasovou a technickou n\u00e1ro\u010dnost v pom\u011bru s potenci\u00e1ln\u00edm p\u0159\u00ednosem. Samotn\u00e9 prohozen\u00ed v hierarchii toti\u017e nem\u00e1 t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd vliv na hodnocen\u00ed.<\/p>\n\n\n\n

\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Srpen 2024 p\u0159inesl do sv\u011bta SEO n\u011bkolik dal\u0161\u00edch zaj\u00edmav\u00fdch novinek a zm\u011bn, kter\u00e9 by nem\u011bly uj\u00edt pozornosti \u017e\u00e1dn\u00e9ho specialisty na optimalizaci pro vyhled\u00e1va\u010de.<\/p>\n","protected":false},"author":2,"featured_media":4164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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