{"id":4143,"date":"2024-09-16T09:04:00","date_gmt":"2024-09-16T07:04:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4143"},"modified":"2024-09-12T14:26:23","modified_gmt":"2024-09-12T12:26:23","slug":"novinky-v-ppc-srpen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-srpen-2024\/","title":{"rendered":"Novinky v PPC srpen 2024"},"content":{"rendered":"\n

M\u00e1me tady srpen a s n\u00edm op\u011bt p\u0159ich\u00e1z\u00ed \u0159ada novinek z PPC, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 funkce nebo vylep\u0161en\u00ed. Poj\u010fme se na n\u011b tedy spole\u010dn\u011b pod\u00edvat.<\/p>\n\n\n\n

Google Ads zav\u00e1d\u00ed ve Spr\u00e1vci dat novou kartu nastaven\u00ed souhlasu<\/h2>\n\n\n\n

Google Ads p\u0159in\u00e1\u0161\u00ed funkci, kter\u00e1 umo\u017e\u0148uje inzerent\u016fm m\u00edt v\u011bt\u0161\u00ed kontrolu nad spr\u00e1vou souhlasu u\u017eivatel\u016f. Tato nov\u00e1 karta ve Spr\u00e1vci dat nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed mo\u017enosti nastaven\u00ed, co\u017e je skv\u011bl\u00e1 zpr\u00e1va pro v\u0161echny, kdo se sna\u017e\u00ed b\u00fdt v souladu s ochranou osobn\u00edch \u00fadaj\u016f. Dejte sbohem obav\u00e1m o soukrom\u00ed a p\u0159iv\u00edtejte transparentnost! Sledujte, zda se tato funkce objev\u00ed i ve va\u0161em \u00fa\u010dtu a p\u0159ipravte se na nov\u00fd standard spr\u00e1vy dat\u200b. <\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-removes-auction-insights-looker-studio-446073<\/a><\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-ads-consent-settings-tab-data-manager-444665<\/a><\/p>\n\n\n\n

Google postupn\u011b ukon\u010duje chytr\u00e9 kampan\u011b ve prosp\u011bch maxim\u00e1ln\u00edho v\u00fdkonu<\/h2>\n\n\n\n

Google se rozhodl ukon\u010dit chytr\u00e9 kampan\u011b a integrovat jejich funkce do kampan\u00ed s maxim\u00e1ln\u00edm v\u00fdkonem (Performance Max). Tento nov\u00fd form\u00e1t vyu\u017e\u00edv\u00e1 um\u011blou inteligenci a strojov\u00e9 u\u010den\u00ed k optimalizaci v\u00fdkonu nap\u0159\u00ed\u010d platformami Google. Co to znamen\u00e1? Lep\u0161\u00ed c\u00edlen\u00ed, \u0161ir\u0161\u00ed dosah a personalizovan\u00e9 v\u00fdsledky podle konkr\u00e9tn\u00edch obchodn\u00edch c\u00edl\u016f. P\u0159ipravte se na novou \u00e9ru efektivity a v\u00fdkonu va\u0161ich reklamn\u00edch kampan\u00ed\u200b<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794<\/a><\/p>\n\n\n\n

Google vylep\u0161uje reklamy m\u00edstn\u00edch slu\u017eeb o automaticky vybran\u00e9 fotografie<\/h2>\n\n\n\n

Google zav\u00e1d\u00ed aktualizaci, kter\u00e1 automaticky vyb\u00edr\u00e1 profilov\u00e9 fotografie pro reklamy m\u00edstn\u00edch slu\u017eeb (LSA), aby zv\u00fd\u0161il zapojen\u00ed a zlep\u0161il hodnocen\u00ed reklam. Nahrajte 3-5 vysoce kvalitn\u00edch, relevantn\u00edch fotek, kter\u00e9 v\u00e1m pomohou oslovit v\u00edce z\u00e1kazn\u00edk\u016f. Va\u0161e reklamy budou vypadat je\u0161t\u011b atraktivn\u011bji, a vy se m\u016f\u017eete t\u011b\u0161it na v\u011bt\u0161\u00ed \u00fasp\u011bch v m\u00edstn\u00edch slu\u017eb\u00e1ch\u200b<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-enhances-local-services-ads-with-auto-selected-photos-445044<\/a><\/p>\n\n\n\n

YouTube testuje del\u0161\u00ed reklamn\u00ed p\u0159est\u00e1vky CTV<\/h2>\n\n\n\n

YouTube testuje del\u0161\u00ed reklamn\u00ed p\u0159est\u00e1vky na platform\u00e1ch CTV, aby prodlou\u017eil nep\u0159eru\u0161ovanou dobu sledov\u00e1n\u00ed a\u017e o 50 %. Tento krok je odpov\u011bd\u00ed na preference div\u00e1k\u016f, kte\u0159\u00ed d\u00e1vaj\u00ed p\u0159ednost del\u0161\u00edm reklamn\u00edm blok\u016fm p\u0159ed krat\u0161\u00edmi, rozpt\u00fdlen\u00fdmi reklamami. V\u00fdsledky test\u016f ukazuj\u00ed, \u017ee tento form\u00e1t zvy\u0161uje dobu sledov\u00e1n\u00ed o 29 % a nab\u00edz\u00ed inzerent\u016fm v\u00edce p\u0159\u00edle\u017eitost\u00ed, jak oslovit publikum. Sledujte, jak tento nov\u00fd form\u00e1t ovlivn\u00ed v\u00fdkonnost va\u0161ich kampan\u00ed<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/youtube-tests-longer-ad-breaks-ctv-445248<\/a><\/p>\n\n\n\n

Google Ads aktualizuje formul\u00e1\u0159 \u017e\u00e1dosti o zm\u011bnu kampan\u011b PMax<\/h2>\n\n\n\n

Google aktualizoval formul\u00e1\u0159 \u017e\u00e1dosti o zm\u011bny pro kampan\u011b Performance Max, aby zjednodu\u0161il proces spr\u00e1vy a zlep\u0161il efektivitu. Nyn\u00ed m\u016f\u017eete rychleji implementovat po\u017eadovan\u00e9 zm\u011bny, jako je p\u0159id\u00e1n\u00ed nebo odstran\u011bn\u00ed vylu\u010duj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov \u010di um\u00edst\u011bn\u00ed. Tato aktualizace p\u0159in\u00e1\u0161\u00ed v\u00edce flexibility a usnad\u0148uje spr\u00e1vu kampan\u00ed, co\u017e znamen\u00e1 m\u00e9n\u011b \u010dasu na administrativu a v\u00edce \u010dasu na strategii\u200b<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-updates-pmax-modification-campaign-request-form-445384<\/a><\/p>\n\n\n\n

Automaticky generovan\u00e9 titulky pro reklamy v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n

Google nyn\u00ed automaticky p\u0159id\u00e1v\u00e1 adresy firem do nadpis\u016f reklam v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed, co\u017e \u0161et\u0159\u00ed \u010das a zvy\u0161uje relevanci. Va\u0161e reklamy budou te\u010f je\u0161t\u011b v\u00edce personalizovan\u00e9 a snadn\u011bji najdou sv\u00e9 c\u00edlov\u00e9 publikum \u2013 bez pot\u0159eby ru\u010dn\u00edch \u00faprav\u200b<\/p>\n\n\n\n

zdroj: https:\/\/ppcnewsfeed.com\/ppc-news\/2024-08\/auto-generated-headlines-for-local-search-ads\/<\/a><\/p>\n\n\n\n

Google odstra\u0148uje statistiky aukc\u00ed z Looker Studio<\/h2>\n\n\n\n

Google ozn\u00e1mil, \u017ee Statistiky aukc\u00ed (Auction Insights) budou odstran\u011bny z Looker Studio, co\u017e znamen\u00e1, \u017ee inzerenti budou muset upravit sv\u00e9 p\u0159ehledy a strategick\u00e9 n\u00e1stroje. Tato zm\u011bna m\u016f\u017ee ovlivnit, jak\u00fdm zp\u016fsobem sledujete konkurenci a optimalizujete sv\u00e9 kampan\u011b, tak\u017ee bu\u010fte p\u0159ipraveni na \u00fapravy a nov\u00e9 strategie\u200b<\/p>\n\n\n\n

Inzerenti by m\u011bli tato pole proaktivn\u011b odstranit ze sv\u00fdch sestav a graf\u016f Looker Studio, aby p\u0159ede\u0161li naru\u0161en\u00ed. Pokud tak neu\u010din\u00edte, m\u016f\u017ee to m\u00edt za n\u00e1sledek nefunk\u010dn\u00ed p\u0159ehledy, co\u017e m\u00e1 dopad na schopnost efektivn\u011b sledovat a optimalizovat v\u00fdkon reklam.<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-removes-auction-insights-looker-studio-446073<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
M\u00e1me tady srpen a s n\u00edm op\u011bt p\u0159ich\u00e1z\u00ed \u0159ada novinek z PPC, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 funkce nebo vylep\u0161en\u00ed. Poj\u010fme se […]<\/p>\n","protected":false},"author":21,"featured_media":4162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky"],"yoast_head":"\nNovinky v PPC srpen 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-srpen-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v PPC srpen 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"M\u00e1me tady srpen a s n\u00edm op\u011bt p\u0159ich\u00e1z\u00ed \u0159ada novinek z PPC, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 funkce nebo vylep\u0161en\u00ed. 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