{"id":4136,"date":"2024-08-30T12:01:00","date_gmt":"2024-08-30T10:01:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4136"},"modified":"2024-08-31T17:07:11","modified_gmt":"2024-08-31T15:07:11","slug":"novinky-ze-sveta-webovych-stranek-srpen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-srpen-2024\/","title":{"rendered":"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek srpen 2024"},"content":{"rendered":"\n

Srpen se s n\u00e1mi lou\u010d\u00ed, a tak p\u0159i\u0161el \u010das na webov\u00e9 novinky.<\/p>\n\n\n\n

Seznam \u201econsent\u201c – m\u00e1te ho v po\u0159\u00e1dku?<\/strong><\/h2>\n\n\n\n

Pamatujete si na \u010dervnov\u00e9 novinky, kde jsme mluvili o p\u0159ipravovan\u00fdch zm\u011bn\u00e1ch ze strany Seznamu? Ten \u010das pr\u00e1v\u011b nade\u0161el. Od 1. srpna je ka\u017ed\u00e1 webov\u00e1 str\u00e1nka, kter\u00e1 pou\u017e\u00edv\u00e1 reklamn\u00ed syst\u00e9my Sklik, povinna m\u00edt spr\u00e1vn\u011b implementovan\u00fd RTG k\u00f3d s nov\u00fdm parametrem \u201econsent\u201c.<\/p>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9? Tento mal\u00fd, ale z\u00e1sadn\u00ed parametr zaji\u0161\u0165uje, \u017ee n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu daj\u00ed souhlas s c\u00edlenou reklamou nebo<\/p>\n\n\n\n

m\u011b\u0159en\u00edm konverz\u00ed. Nen\u00ed to jen o dodr\u017een\u00ed z\u00e1kona \u2013 je to i o udr\u017een\u00ed d\u016fv\u011bry va\u0161ich u\u017eivatel\u016f. Pokud v\u00e1\u0161 web tento parametr je\u0161t\u011b nem\u00e1, ne\u010dekejte \u2013 aktualizujte co nejd\u0159\u00edve!<\/p>\n\n\n\n

Od srpna bude nutn\u00e9, aby reklamn\u00ed k\u00f3dy v Skliku zahrnovaly parametr consent<\/a><\/p>\n\n\n\n

Ud\u011blejte dojem na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/h2>\n\n\n\n

Krom\u011b \u201econsentu\u201c je tu je\u0161t\u011b dal\u0161\u00ed v\u011bc, kter\u00e1 ka\u017ed\u00e9mu webu m\u016f\u017ee dob\u0159e slou\u017eit \u2013 Open Graph meta tagy. Tyto tagy jsou kl\u00ed\u010dem k tomu, jak v\u00e1\u0161 obsah vypad\u00e1, kdy\u017e ho n\u011bkdo sd\u00edl\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch jako Facebook nebo X (d\u0159\u00edve Twitter), ale i dal\u0161\u00edch.<\/p>\n\n\n\n

P\u0159edstavme si to jednodu\u0161e  \u2013 n\u011bkdo sd\u00edl\u00ed v\u00e1\u0161 skv\u011bl\u00fd \u010dl\u00e1nek na webu, a objev\u00ed se p\u0159esn\u011b ten obr\u00e1zek, titulek a popis, kter\u00fd chcete.<\/p>\n\n\n\n

Spr\u00e1vn\u011b nastaven\u00e9 Open Graph tagy nejen \u017ee vylep\u0161\u00ed vzhled va\u0161ich p\u0159\u00edsp\u011bvk\u016f, ale mohou tak\u00e9 v\u00fdrazn\u011b zv\u00fd\u0161it proklikovost a zapojen\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n

Web a marketing jdou ruku v ruce<\/strong><\/h2>\n\n\n\n

M\u00edt p\u011bkn\u00fd a funguj\u00edc\u00ed web je jen polovina \u00fasp\u011bchu. Bez dob\u0159e promy\u0161len\u00e9 marketingov\u00e9 strategie m\u016f\u017ee v\u00e1\u0161 obsah z\u016fstat nepov\u0161imnut\u00fd. Ta zahrnuje v\u0161e od optimalizace pro vyhled\u00e1va\u010de (SEO), p\u0159es aktivitu na soci\u00e1ln\u00edch s\u00edt\u00edch, a\u017e po dal\u0161\u00ed formy propagace. Pro dobr\u00e9 fungov\u00e1n\u00ed je mimo jin\u00e9 d\u016fle\u017eit\u00e1 pr\u00e1v\u011b spr\u00e1vn\u00e1 implementace Seznam consentu a optimalizace soci\u00e1ln\u00edch s\u00edt\u00ed pomoc\u00ed Open Graph tag\u016f.<\/p>\n\n\n\n

Toto v\u0161e p\u0159iv\u00e1d\u00ed na v\u00e1\u0161 web nejen v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale tak\u00e9 pom\u00e1h\u00e1 budovat zna\u010dku a p\u0159isp\u00edv\u00e1 k dosa\u017een\u00ed va\u0161ich obchodn\u00edch c\u00edl\u016f.<\/p>\n\n\n\n

Web a marketing jeden bez druh\u00e9ho zkr\u00e1tka nefunguj\u00ed tak dob\u0159e.<\/p>\n\n\n\n

A to je v\u0161e! T\u011b\u0161\u00edm se zase u z\u00e1\u0159ijov\u00fdch novinek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Srpen se s n\u00e1mi lou\u010d\u00ed, a tak p\u0159i\u0161el \u010das na webov\u00e9 novinky. Seznam \u201econsent\u201c – m\u00e1te ho v po\u0159\u00e1dku? Pamatujete si […]<\/p>\n","protected":false},"author":22,"featured_media":4140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-jak-na-web"],"yoast_head":"\nNovinky ze sv\u011bta webov\u00fdch str\u00e1nek srpen 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-srpen-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek srpen 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Srpen se s n\u00e1mi lou\u010d\u00ed, a tak p\u0159i\u0161el \u010das na webov\u00e9 novinky. 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