{"id":4124,"date":"2024-08-23T15:54:53","date_gmt":"2024-08-23T13:54:53","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4124"},"modified":"2024-08-23T15:56:18","modified_gmt":"2024-08-23T13:56:18","slug":"novinky-v-seo-za-cervenec-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-za-cervenec-2024\/","title":{"rendered":"Novinky v SEO za \u010dervenec 2024"},"content":{"rendered":"\n

\u010cervenec 2024 p\u0159inesl do sv\u011bta SEO n\u011bkolik zaj\u00edmav\u00fdch novinek a zm\u011bn, kter\u00e9 by nem\u011bly uj\u00edt pozornosti \u017e\u00e1dn\u00e9ho specialisty na optimalizaci pro vyhled\u00e1va\u010de. Od aktualizac\u00ed algoritm\u016f Googlu p\u0159es nov\u00e9 trendy v oblasti u\u017eivatelsk\u00e9ho z\u00e1\u017eitku, p\u0159es AI, a\u017e po probl\u00e9my Googlu s parametry v URL. V n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me na kl\u00ed\u010dov\u00e9 momenty m\u011bs\u00edce.<\/p>\n\n\n\n

AI Overviews nyn\u00ed pokr\u00fdvaj\u00ed cca 3,9% v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed v r\u00e1mci nov\u00fdch trend\u016f<\/h1>\n\n\n\n

Nov\u00e1 studie od NewzDash se zam\u011b\u0159ila na pokryt\u00ed AI Overviews od Googlu v trenduj\u00edc\u00edch vyhled\u00e1v\u00e1n\u00edch a zjistila, \u017ee tyto p\u0159ehledy se objevuj\u00ed pouze ve 3,9 % p\u0159\u00edpad\u016f. Nejv\u011bt\u0161\u00ed zastoupen\u00ed maj\u00ed v oblasti dotaz\u016f v r\u00e1mci oboru zdravotnictv\u00ed, kde dosahuj\u00ed t\u00e9m\u011b\u0159 30% viditelnosti, co\u017e nazna\u010duje, \u017ee Google klade d\u016fraz na spr\u00e1vnost a p\u0159esnost informac\u00ed v t\u011bchto oblastech. Naopak v kategori\u00edch, jako jsou aktu\u00e1ln\u00ed zpr\u00e1vy a sport, jsou AI p\u0159ehledy mnohem m\u00e9n\u011b b\u011b\u017en\u00e9, pravd\u011bpodobn\u011b kv\u016fli obav\u00e1m z \u0161\u00ed\u0159en\u00ed nep\u0159esn\u00fdch nebo zastaral\u00fdch informac\u00ed. To ukazuje na snahu Googlu o zodpov\u011bdn\u00e9 nasazen\u00ed AI technologi\u00ed ve vyhled\u00e1v\u00e1n\u00ed. Do budoucna o\u010dek\u00e1v\u00e1me posilov\u00e1n\u00ed pozice AI Overviews po ned\u00e1vn\u00e9m c\u00edlen\u00e9m utlumen\u00ed zejm\u00e9na z d\u016fvodu velk\u00fdch nep\u0159esnost\u00ed v r\u00e1mci odpov\u011bd\u00ed. Zat\u00edm st\u00e1le plat\u00ed, \u017ee u n\u00e1s v Evrop\u011b AI Overviews nen\u00ed dostupn\u00e9.<\/p>\n\n\n\n

Aktualizace vyhled\u00e1vac\u00edho algoritmu v boji proti explicitn\u00edm deepfakes<\/h1>\n\n\n\n

Google ned\u00e1vno aktualizoval sv\u016fj algoritmus vyhled\u00e1v\u00e1n\u00ed, aby efektivn\u011bji bojoval proti explicitn\u00edmu obsahu generovan\u00e9mu um\u011blou inteligenc\u00ed, zn\u00e1m\u00e9mu jako „deepfakes.“ Tato aktualizace usnad\u0148uje proces odstra\u0148ov\u00e1n\u00ed nevy\u017e\u00e1dan\u00e9ho explicitn\u00edho obsahu z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a zlep\u0161uje tak filtrov\u00e1n\u00ed podobn\u00fdch v\u00fdsledk\u016f. Algoritmus tak\u00e9 sni\u017euje viditelnost takov\u00e9ho obsahu ve vyhled\u00e1v\u00e1n\u00ed a penalizuje weby, kter\u00e9 \u010dasto poru\u0161uj\u00ed z\u00e1sady t\u00edmto typem obsahu. Google rovn\u011b\u017e pl\u00e1nuje spolupr\u00e1ci s dal\u0161\u00edmi odborn\u00edky, aby dok\u00e1zali posunout rozpozn\u00e1v\u00e1n\u00ed tohoto obsahu na vy\u0161\u0161\u00ed \u00farove\u0148 a t\u00edm spolehliv\u011b chr\u00e1nil sv\u00e9 u\u017eivatele ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

Google varuje, \u017ee blokov\u00e1n\u00ed GoogleOther bota m\u016f\u017ee n\u00e9st n\u00e1sledky<\/h1>\n\n\n\n

Google varuje p\u0159ed blokov\u00e1n\u00edm robota GoogleOther, kter\u00fd je pou\u017e\u00edv\u00e1n pro r\u016fzn\u00e9 \u00fa\u010dely mimo klasick\u00e9 vyhled\u00e1v\u00e1n\u00ed, jako jsou v\u00fdzkum a v\u00fdvoj nov\u00fdch produkt\u016f. Blokov\u00e1n\u00ed tohoto robota by nem\u011blo m\u00edt vliv na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, ale m\u016f\u017ee ovlivnit jin\u00e9 slu\u017eby Googlu, kter\u00e9 vyu\u017e\u00edvaj\u00ed tato data. Rozhodnut\u00ed, zda robota blokovat, z\u00e1vis\u00ed na konkr\u00e9tn\u00edch pot\u0159eb\u00e1ch webu, p\u0159i\u010dem\u017e by bylo vhodn\u00e9 zv\u00e1\u017eit mo\u017en\u00fd p\u0159\u00ednos i rizika. Google se v\u0161ak p\u0159itom nevyj\u00e1d\u0159il nikterak konkr\u00e9tn\u011b. P\u0159i dotazech u\u017eivatel\u016f byl Gary Illyes velmi skoup\u00fd na informace a nechal se sly\u0161et, \u017ee nem\u016f\u017ee \u0159\u00edct nic podrobn\u011bj\u0161\u00edho. Nem\u011bli byste se v\u0161ak b\u00e1t, proto\u017ee tento bot nem\u00e1 nic spole\u010dn\u00e9ho s vyhled\u00e1v\u00e1n\u00edm a hodnocen\u00edm v n\u011bm. GoogleOther bot slou\u017e\u00ed pro intern\u00ed \u00fa\u010dely v\u00edce t\u00fdm\u016f a produkt\u016f v r\u00e1mci Google a jeho blokov\u00e1n\u00edm se pravd\u011bpodobn\u011b zbav\u00edte \u00fa\u010dasti v n\u011bjak\u00e9m intern\u00edm testov\u00e1n\u00ed AI model\u016f a dal\u0161\u00edch sc\u00e9n\u00e1\u0159\u016f.<\/p>\n\n\n\n

Google vypustil dal\u0161\u00ed AI Crawler, tentokr\u00e1t pom\u011brn\u011b potichu<\/h1>\n\n\n\n

Google ti\u0161e spustil nov\u00fd crawler, nazvan\u00fd Google-CloudVertexBot, kter\u00fd je ur\u010den pro komer\u010dn\u00ed z\u00e1kazn\u00edky jejich slu\u017eby Vertex AI. Tento bot prohled\u00e1v\u00e1 webov\u00e9 str\u00e1nky na \u017e\u00e1dost vlastn\u00edk\u016f str\u00e1nek, co\u017e znamen\u00e1, \u017ee nebude indexovat ve\u0159ejn\u00e9 str\u00e1nky bez jejich souhlasu. C\u00edlem je poskytovat data pro vytv\u00e1\u0159en\u00ed AI agent\u016f v r\u00e1mci Vertex AI. Nen\u00ed nutn\u00e9 blokovat tohoto bota pomoc\u00ed souboru robots.txt, proto\u017ee prov\u00e1d\u00ed proch\u00e1zen\u00ed pouze na vy\u017e\u00e1d\u00e1n\u00ed. Informaci o tomto crawleru tak pravd\u011bpodobn\u011b dostali pouze u\u017eivatel\u00e9 Vertex AI.<\/p>\n\n\n\n

Google se vyj\u00e1d\u0159il k posledn\u00edmu Core updatu a bugu v r\u00e1mci hodnocen\u00ed<\/h1>\n\n\n\n

John Mueller z Googlu v ned\u00e1vn\u00e9m rozhovoru vysv\u011btlil, \u017ee je v\u017edy d\u016fle\u017eit\u00e9 po\u010dkat na dokon\u010den\u00ed aktualizace j\u00e1dra p\u0159ed t\u00edm, ne\u017e za\u010dnete hodnotit jej\u00ed dopady na pozice webu. Vzhledem k tomu, \u017ee se aktualizace kryje s opravou jin\u00e9ho probl\u00e9mu v hodnocen\u00ed, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 ur\u010dit, kter\u00e1 zm\u011bna zp\u016fsobila konkr\u00e9tn\u00ed v\u00fdkyvy. Mueller doporu\u010duje nezam\u011b\u0159ovat se na jednotliv\u00e9 zm\u011bny, ale na celkovou kvalitu webu, a neodkl\u00e1dat vylep\u0161en\u00ed str\u00e1nek, i kdy\u017e je aktualizace st\u00e1le v procesu. V moment\u011b, kdy \u010dtete tuto novinku u\u017e je chyba v hodnocen\u00ed opraven\u00e1. S v\u00fdzvou ze strany Google souzn\u00edme. D\u016frazn\u011b doporu\u010dujeme ned\u011blat ukvapen\u00e9 z\u00e1v\u011bry, zejm\u00e9na pokud aktualizace je\u0161t\u011b st\u00e1le b\u011b\u017e\u00ed. \u010casto ale ani v n\u011bkolika dnech po jej\u00edm dokon\u010den\u00ed. Pro spr\u00e1vn\u00e9 vyhodnocen\u00ed dopadu aktualizace pot\u0159ebujete \u010dasov\u00fd odstup a dostatek relevantn\u00edch dat.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cervenec 2024 p\u0159inesl do sv\u011bta SEO n\u011bkolik zaj\u00edmav\u00fdch novinek a zm\u011bn, kter\u00e9 by nem\u011bly uj\u00edt pozornosti \u017e\u00e1dn\u00e9ho specialisty na optimalizaci […]<\/p>\n","protected":false},"author":2,"featured_media":4127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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