{"id":4116,"date":"2024-08-16T09:50:22","date_gmt":"2024-08-16T07:50:22","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4116"},"modified":"2024-08-16T09:50:24","modified_gmt":"2024-08-16T07:50:24","slug":"novinky-v-ppc-cervenec-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-cervenec-2024\/","title":{"rendered":"Novinky v PPC \u010dervenec 2024"},"content":{"rendered":"\n

Vstupte do sv\u011bta digit\u00e1ln\u00ed reklamy, kde se technologie st\u00e1v\u00e1 na\u0161\u00edm ne\u00fanavn\u00fdm pr\u016fvodcem a inovace ka\u017ed\u00fdm dnem p\u0159episuj\u00ed pravidla hry. \u010cervenec 2024 n\u00e1m op\u011bt p\u0159inesl \u0159adu fascinuj\u00edc\u00edch novinek, kter\u00e9 nejen posouvaj\u00ed hranice toho, co je mo\u017en\u00e9 v PPC (pay-per-click) reklam\u00e1ch, ale tak\u00e9 n\u00e1m d\u00e1vaj\u00ed moc nad na\u0161imi kampan\u011bmi, jakou jsme dosud nepoznali. Od nov\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed konverz\u00ed a kontrolu nad reklamn\u00edm prostorem, a\u017e po revolu\u010dn\u00ed zp\u016fsoby vyu\u017eit\u00ed um\u011bl\u00e9 inteligence \u2013 p\u0159ipravte se na j\u00edzdu plnou p\u0159ekvapen\u00ed a nov\u00fdch p\u0159\u00edle\u017eitost\u00ed!<\/p>\n\n\n\n

Google roz\u0161i\u0159uje sledov\u00e1n\u00ed konverz\u00ed pro Merchant Center<\/h2>\n\n\n\n

Google Merchant Center zvy\u0161uje la\u0165ku! Nov\u011b budou u\u017eivatel\u00e9 moci sledovat nejen konverze z neplacen\u00fdch z\u00e1znam\u016f v N\u00e1kupech, ale i z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a dal\u0161\u00edch zdroj\u016f. To znamen\u00e1, \u017ee budete m\u00edt komplexn\u011bj\u0161\u00ed p\u0159ehled o tom, jak va\u0161e produkty oslovuj\u00ed z\u00e1kazn\u00edky, a budete moci optimalizovat sv\u00e9 kampan\u011b s naprostou p\u0159esnost\u00ed. P\u0159ipravte se na detailn\u00ed pohled do v\u00fdkonu va\u0161eho e-commerce imp\u00e9ria<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-expands-conversion-tracking-for-merchant-center-443851<\/a><\/p>\n\n\n\n

Skryt\u00fd n\u00e1stroj Google odhaluje nesrovnalosti GA4 a Google Ads<\/h2>\n\n\n\n

V GA4 se objevil tajemn\u00fd pomocn\u00edk! Skryt\u00fd p\u0159ehled v\u00e1m nyn\u00ed umo\u017en\u00ed porovn\u00e1vat konverze exportovan\u00e9 do Google Ads a odhalovat nesrovnalosti mezi platformami. Tento n\u00e1stroj je jako v\u00e1\u0161 osobn\u00ed detektiv, kter\u00fd vy\u0159e\u0161\u00ed ka\u017edou z\u00e1hadu a pom\u016f\u017ee v\u00e1m maximalizovat v\u00fdkon va\u0161ich kampan\u00ed t\u00edm, \u017ee se zbav\u00edte nep\u0159esn\u00fdch dat. S takov\u00fdm pomocn\u00edkem u\u017e v\u00e1s \u017e\u00e1dn\u00e9 z\u00e1hadn\u00e9 propady v\u00fdkonu nezasko\u010d\u00ed\u200b<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/ga4-google-ads-discrepancies-report-444074<\/a><\/p>\n\n\n\n

Microsoft Advertising zav\u00e1d\u00ed seznamy zna\u010dek Performance Max<\/h2>\n\n\n\n

Microsoft Ads p\u0159ich\u00e1z\u00ed s novou funkc\u00ed \u201eseznamy zna\u010dek\u201c, kter\u00e1 v\u00e1m d\u00e1v\u00e1 v\u011bt\u0161\u00ed kontrolu nad t\u00edm, kde se va\u0161e reklamy zobrazuj\u00ed. U\u017e \u017e\u00e1dn\u00e9 zbyte\u010dn\u00e9 spojov\u00e1n\u00ed va\u0161\u00ed zna\u010dky s konkurenc\u00ed nebo nevhodn\u00fdmi partnery. Te\u010f m\u00e1te moc zajistit, \u017ee va\u0161e reklamy budou vid\u011bt jen tam, kde to skute\u010dn\u011b d\u00e1v\u00e1 smysl, co\u017e zlep\u0161\u00ed relevanci reklam a n\u00e1vratnost investic (ROAS). Je to jako m\u00edt reklamy na p\u0159esn\u011b zvolen\u00fdch m\u00edstech, kam pat\u0159\u00ed\u200b.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-advertising-pmax-brand-lists-444271<\/a><\/p>\n\n\n\n

Reddit spou\u0161t\u00ed Lead Generation Ads<\/h2>\n\n\n\n

Reddit odstartoval novou \u00e9ru reklamn\u00edho form\u00e1tu! Lead Generation Ads umo\u017e\u0148uj\u00ed inzerent\u016fm sb\u00edrat cenn\u00e9 informace p\u0159\u00edmo na platform\u011b, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed kvalit\u011b potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a lep\u0161\u00edmu v\u00fdkonu kampan\u00ed. S v\u00edce ne\u017e 75 % B2B rozhodovatel\u016f pova\u017euj\u00edc\u00edch Reddit za kl\u00ed\u010dov\u00fd zdroj informac\u00ed, je tato platforma ide\u00e1ln\u00edm m\u00edstem, kde oslovit sv\u00e9 publikum. P\u0159ipravte se na kvalitn\u00ed leady p\u0159\u00edmo z nitra internetov\u00e9ho f\u00f3ra\u200b.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/reddit-lead-generation-ads-444426<\/a><\/p>\n\n\n\n

Google p\u0159id\u00e1v\u00e1 nov\u00e9 reporty PMax, generativn\u00ed n\u00e1stroje AI<\/h2>\n\n\n\n

Google op\u011bt zved\u00e1 la\u0165ku a p\u0159in\u00e1\u0161\u00ed nov\u00e9 funkce zam\u011b\u0159en\u00e9 na kreativitu a transparentnost. D\u00edky generativn\u00ed AI nyn\u00ed m\u016f\u017eete vytv\u00e1\u0159et je\u0161t\u011b efektivn\u011bj\u0161\u00ed reklamy a nov\u00fdmi reporty pro kampan\u011b s maxim\u00e1ln\u00edm v\u00fdkonem (PMax) l\u00e9pe porozum\u011bt jejich v\u00fdsledk\u016fm. Tato aktualizace zajist\u00ed, \u017ee va\u0161e kampan\u011b budou nejen atraktivn\u00ed, ale tak\u00e9 naprosto transparentn\u00ed a bezpe\u010dn\u00e9 pro va\u0161i zna\u010dku. P\u0159ipravte se na novou \u00farove\u0148 reklamn\u00ed strategie\u200b. <\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-pmax-reporting-generative-ai-tools-444486<\/a><\/p>\n\n\n\n

Perplexity spou\u0161t\u00ed program sd\u00edlen\u00ed p\u0159\u00edjm\u016f z reklamy pro vydavatele<\/h2>\n\n\n\n

Perplexity, AI startup, kter\u00fd m\u011bn\u00ed pravidla hry, spou\u0161t\u00ed program sd\u00edlen\u00ed p\u0159\u00edjm\u016f z reklam s medi\u00e1ln\u00edmi partnery. Tento krok m\u016f\u017ee znamenat nov\u00fd standard v odm\u011b\u0148ov\u00e1n\u00ed vydavatel\u016f za jejich obsah, co\u017e by mohlo dramaticky zm\u011bnit prost\u0159ed\u00ed digit\u00e1ln\u00ed reklamy. Perplexity se tak st\u00e1v\u00e1 nov\u00fdm, dynamick\u00fdm kan\u00e1lem, kter\u00fd m\u016f\u017ee nab\u00eddnout alternativy k tradi\u010dn\u00edm hr\u00e1\u010d\u016fm, jako je Google. P\u0159ipravte se na novou \u00e9ru reklamn\u00ed spolupr\u00e1ce<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/perplexity-ad-revenue-sharing-program-publishers-444494<\/a><\/p>\n\n\n\n

Google zjednodu\u0161uje vytv\u00e1\u0159en\u00ed reklam pomoc\u00ed integrace Merchant Center-Ads<\/h2>\n\n\n\n

Google p\u0159ich\u00e1z\u00ed s novinkou, kter\u00e1 podnik\u016fm v oblasti e-commerce doslova usnadn\u00ed \u017eivot. Nov\u00e1 funkce propojuje slu\u017eby Google Merchant Center a Google Ads, co\u017e znamen\u00e1, \u017ee vytv\u00e1\u0159en\u00ed reklam je te\u010f mnohem jednodu\u0161\u0161\u00ed. Inzerenti mohou p\u0159\u00edmo v editoru Google Ads vyu\u017e\u00edt sv\u00e9 st\u00e1vaj\u00edc\u00ed obr\u00e1zky produkt\u016f z Merchant Center, \u010d\u00edm\u017e se zjednodu\u0161uje tvorba vizu\u00e1ln\u011b poutav\u00fdch kampan\u00ed. Tato integrace je jako most mezi dv\u011bma sv\u011bty, kter\u00fd \u0161et\u0159\u00ed \u010das a z\u00e1rove\u0148 zvy\u0161uje efektivitu va\u0161ich reklam<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-streamlines-ad-creation-with-merchant-center-ads-integration-444455<\/a><\/p>\n\n\n\n

Google zp\u0159\u00eds\u0148uje z\u00e1sady AdMob a m\u011bn\u00ed pravidla pro um\u00edst\u011bn\u00ed reklam<\/h2>\n\n\n\n

Google aktualizoval sv\u00e9 z\u00e1sady AdMob, co\u017e m\u00e1 za c\u00edl zlep\u0161it transparentnost a srozumitelnost pro majitele str\u00e1nek. Tato zm\u011bna se dotkne zp\u016fsobu, jak\u00fdm jsou reklamy umis\u0165ov\u00e1ny v aplikac\u00edch, zejm\u00e9na v soukrom\u00fdch komunika\u010dn\u00edch prostorech. Nov\u00e1 z\u00e1sada \u201eReklamy v soukrom\u00e9 komunikaci\u201c omezuje, kde mohou b\u00fdt reklamy zobrazov\u00e1ny, co\u017e m\u016f\u017ee ovlivnit strategie zpen\u011b\u017een\u00ed pro v\u00fdvoj\u00e1\u0159e aplikac\u00ed, kter\u00e9 se zam\u011b\u0159uj\u00ed na zas\u00edl\u00e1n\u00ed zpr\u00e1v. Tato aktualizace je jako nov\u00e1 kapitola v pravidlech hry, kter\u00e1 p\u0159in\u00e1\u0161\u00ed v\u00edce odpov\u011bdnosti a m\u00e9n\u011b invazivn\u00ed reklamy\u200b<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-admob-ad-placement-rules-444236<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Vstupte do sv\u011bta digit\u00e1ln\u00ed reklamy, kde se technologie st\u00e1v\u00e1 na\u0161\u00edm ne\u00fanavn\u00fdm pr\u016fvodcem a inovace ka\u017ed\u00fdm dnem p\u0159episuj\u00ed pravidla hry. \u010cervenec […]<\/p>\n","protected":false},"author":21,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky"],"yoast_head":"\nNovinky v PPC \u010dervenec 2024 - 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