{"id":4073,"date":"2024-07-22T10:56:37","date_gmt":"2024-07-22T08:56:37","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4073"},"modified":"2024-07-22T10:56:38","modified_gmt":"2024-07-22T08:56:38","slug":"novinky-v-seo-cerven-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-cerven-2024\/","title":{"rendered":"Novinky v SEO \u010derven 2024"},"content":{"rendered":"\n

P\u0159in\u00e1\u0161\u00edme SEO novinky ve form\u011b na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku. Tentokr\u00e1t za uplynul\u00fd m\u011bs\u00edc \u010derven. Pod\u00edv\u00e1me se na pr\u00e1v\u011b dokon\u010den\u00fd spam update ze strany Google, konec zkracova\u010de URL od Google, informace o nadch\u00e1zej\u00edc\u00edm Google Core updatu a potvrzen\u00ed Googlu ohledn\u011b boostu tzv. ccTLD dom\u00e9n.<\/p>\n\n\n\n

\u010cervnov\u00fd Spam Update je za n\u00e1mi<\/h1>\n\n\n\n

Google dokon\u010dil rollout zat\u00edm posledn\u00edho Spam Updatu pro v\u00fdsledky sv\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Cel\u00fd update se soust\u0159edil zejm\u00e9na na weby, kter\u00e9 jasn\u011b poru\u0161uj\u00ed pravidla Googlu pro ozna\u010den\u00ed za spam. Celkem b\u011b\u017eel update p\u0159esn\u011b t\u00fdden, tedy 7 dn\u00ed. B\u011bhem tohoto updatu jste mohli zaznamenat men\u0161\u00ed \u010di v\u011bt\u0161\u00ed fluktuace na pozic\u00edch. Je d\u016fle\u017eit\u00e9 dodat, \u017ee tento update nem\u011bl nic spole\u010dn\u00e9ho s funkc\u00ed algoritm\u016f ovliv\u0148uj\u00edc\u00edch reputace web\u016f. \u0160lo opravdu o \u010dist\u00e9 penalizov\u00e1n\u00ed z pohledu poru\u0161ov\u00e1n\u00ed pravidel pro spam. Nej\u010dast\u011bji se Spam Updaty zam\u011b\u0159uj\u00ed na automaticky generovan\u00e9 weby, nakoupen\u00e9 odkazy za \u00fa\u010delem manipulace hodnocen\u00ed, nekvalitn\u00ed nebo jen velmi stru\u010dn\u00fd obsah a v neposledn\u00ed \u0159ad\u011b i pokusy o n\u011bkolikan\u00e1sobn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed za \u00fa\u010delem podvodu nebo maten\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f. Sklo\u0148uj\u00ed se i dopady na AI obsah, ale ten zat\u00edm st\u00e1le z\u016fst\u00e1v\u00e1 na sv\u00fdch pozic\u00edch, pokud je opravdu kvalitn\u00ed a hodnotn\u00fd.<\/p>\n\n\n\n

zdroj: https:\/\/www.searchenginejournal.com\/google-completes-june-2024-spam-update-rollout\/520946\/<\/a><\/p>\n\n\n\n

Popul\u00e1rn\u00ed zkracova\u010d URL kon\u010d\u00ed<\/h1>\n\n\n\n

Po 25. srpnu 2025 v\u00e1m p\u0159estanou fungovat v\u0161echny odkazy, ve kter\u00fdch pracujete se zkr\u00e1cenou variantou URL ze zkracova\u010de Google. Slu\u017eba goo.gl, tak jak ji zn\u00e1me je tu s n\u00e1mi od roku 2019, kdy nahradila stejnou slu\u017ebu. Google tak ukon\u010duje i tohoto n\u00e1stupce. Od 23. srpna 2024 za\u010dne Google u v\u0161ech URL ze zkracova\u010de ukazovat p\u0159ed p\u0159esm\u011brov\u00e1n\u00edm informaci o konci n\u00e1stroje. Jakmile dojde k ukon\u010den\u00ed, v\u0161echny tyto URL budou vyhazovat chybovou hl\u00e1\u0161ku 404.<\/p>\n\n\n\n

Dle dostupn\u00fdch statistik vyu\u017e\u00edv\u00e1 zkracova\u010d t\u00e9m\u011b\u0159 4 miliardy odkaz\u016f, historicky dokonce 36 miliard. A to jist\u011b nejsou zdaleka v\u0161echny. Doporu\u010dujeme tak zkontrolovat, zda tento zkracova\u010d n\u011bkde aktivn\u011b vyu\u017e\u00edv\u00e1te a v\u010das ho nahradit.<\/p>\n\n\n\n

zdroj: https:\/\/www.seroundtable.com\/google-goo-gl-urls-to-404-37758.html<\/a><\/p>\n\n\n\n

Google boostuje dom\u00e9ny s n\u00e1rodn\u00ed koncovkou<\/h1>\n\n\n\n

V r\u00e1mci diskuze na soci\u00e1ln\u00edch s\u00edt\u00edch se objevila ot\u00e1zka na p\u0159\u00edstup Googlu k dom\u00e9n\u00e1m s koncovkami n\u00e1rod\u016f. Tzv. ccTLD dom\u00e9ny, tedy dom\u00e9ny, kter\u00e9 kon\u010d\u00ed nap\u0159\u00edklad .cz nebo .de a dal\u0161\u00ed, jsou pro Google prim\u00e1rn\u00edm hodnot\u00edc\u00edm prvkem pro lok\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed. To se projevuje hlavn\u011b v situac\u00edch, kdy nap\u0159\u00edklad n\u011bkdo v \u010cesku vyhled\u00e1v\u00e1 v \u010desk\u00e9m jazyce. Google tak preferuje zejm\u00e9na dom\u00e9ny s koncovkou .cz pokud se nenajde relevantn\u011bj\u0161\u00ed v\u00fdsledek z jin\u00e9, obecn\u011bj\u0161\u00ed dom\u00e9ny. Souvis\u00ed to tak s algoritmy spojen\u00fdmi s lok\u00e1ln\u00edm vyhled\u00e1v\u00e1n\u00edm a c\u00edlen\u00edm. Je d\u016fle\u017eit\u00e9 dodat, \u017ee samotn\u00e1 koncovka dom\u00e9ny nem\u00e1 v\u011bt\u0161\u00ed v\u00e1hu, ne\u017e spojen\u00ed jazyka na webu a jazyka vyhled\u00e1v\u00e1n\u00ed. T\u00edm p\u00e1dem se nemus\u00ed nutn\u011b d\u011bsit majitel\u00e9 jin\u00fdch TLD ne\u017e je .cz, kte\u0159\u00ed c\u00edl\u00ed na \u010desk\u00e9 n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n\n\n\n

zdroj: https:\/\/www.searchenginejournal.com\/google-confirms-ranking-preference\/522477\/<\/a><\/p>\n\n\n\n

Nov\u00fd Core Update je ji\u017e za dve\u0159mi<\/h1>\n\n\n\n

Komunitou SEO se nese velmi konkr\u00e9tn\u00ed informace o nadch\u00e1zej\u00edc\u00edm Core Updatu z d\u00edlny Google. P\u0159ij\u00edt by m\u011bl v r\u00e1mci n\u011bkolika p\u0159\u00ed\u0161t\u00edch t\u00fddn\u016f. P\u0159esn\u011bj\u0161\u00ed term\u00edn se velmi \u0161patn\u011b odhaduje, proto\u017ee vyd\u00e1n\u00ed p\u0159edch\u00e1z\u00ed intern\u00ed testov\u00e1n\u00ed a cel\u00e1 \u0159ada dal\u0161\u00edch p\u0159\u00edprav. V p\u0159\u00edpad\u011b dal\u0161\u00edch informac\u00ed v\u00e1s budeme samoz\u0159ejm\u011b informovat, tak nezapome\u0148te pravideln\u011b sledovat novinky. <\/p>\n\n\n\n

zdroj: https:\/\/www.seroundtable.com\/google-core-update-expected-in-coming-weeks-37739.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159in\u00e1\u0161\u00edme SEO novinky ve form\u011b na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku. Tentokr\u00e1t za uplynul\u00fd m\u011bs\u00edc \u010derven. Pod\u00edv\u00e1me se na pr\u00e1v\u011b dokon\u010den\u00fd spam update […]<\/p>\n","protected":false},"author":2,"featured_media":4075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"\nNovinky v SEO \u010derven 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-cerven-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v SEO \u010derven 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"P\u0159in\u00e1\u0161\u00edme SEO novinky ve form\u011b na\u0161eho pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edku. 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