{"id":4068,"date":"2024-07-19T14:54:13","date_gmt":"2024-07-19T12:54:13","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4068"},"modified":"2024-07-22T14:04:46","modified_gmt":"2024-07-22T12:04:46","slug":"novinky-z-ppc-cerven-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-ppc-cerven-2024\/","title":{"rendered":"Novinky v PPC \u010derven 2024"},"content":{"rendered":"\n

V \u010dervnu 2024 jsme byli sv\u011bdky fascinuj\u00edc\u00edch zm\u011bn, kter\u00e9 op\u011bt p\u0159evr\u00e1tily sv\u011bt PPC  reklamy vzh\u016fru nohama. Google, Microsoft nebo YouTube n\u00e1s p\u0159ekvapili nov\u00fdmi n\u00e1stroji a funkcemi, kter\u00e9 nejen\u017ee zjednodu\u0161uj\u00ed na\u0161e marketingov\u00e9 \u00fasil\u00ed, ale tak\u00e9 n\u00e1m otev\u00edraj\u00ed dve\u0159e k nov\u00fdm mo\u017enostem a z\u00e1\u017eitk\u016fm.<\/p>\n\n\n\n

Microsoft Copilot roz\u0161i\u0159uje mo\u017enosti um\u011bl\u00e9 inteligence na grafick\u00e9 reklamy<\/h2>\n\n\n\n

Microsoft roz\u0161i\u0159uje mo\u017enosti sv\u00e9ho asistenta Copilot, kter\u00fd nyn\u00ed vyu\u017e\u00edv\u00e1 generativn\u00ed um\u011blou inteligenci pro vytv\u00e1\u0159en\u00ed banner\u016f grafick\u00fdch reklam. D\u00edky tomuto roz\u0161\u00ed\u0159en\u00ed Copilot automatizuje tvorbu reklamn\u00edch materi\u00e1l\u016f pro t\u00e9m\u011b\u0159 v\u0161echny typy reklam, co\u017e inzerent\u016fm \u0161et\u0159\u00ed spoustu \u010dasu. P\u0159edstavte si, \u017ee m\u00e1te AI design\u00e9ra, kter\u00fd za v\u00e1s vytvo\u0159\u00ed \u00fa\u017easn\u00e9 bannery a zajist\u00ed, \u017ee va\u0161e reklamy budou vypadat profesion\u00e1ln\u011b a atraktivn\u011b. To je budoucnost grafick\u00e9 reklamy.<\/p>\n\n\n\n

https: \/\/searchengineland.com\/microsoft-copilot-expands-ai-power-to-display-ads-442885<\/a><\/p>\n\n\n\n

Google Ads spou\u0161t\u00ed doporu\u010den\u00ed zna\u010dky vyu\u017e\u00edvaj\u00edc\u00ed um\u011blou inteligenci<\/h2>\n\n\n\n

Google Ads vylep\u0161il str\u00e1nku Doporu\u010den\u00ed o \u201edoporu\u010den\u00ed zna\u010dky\u201c zalo\u017een\u00e1 na um\u011bl\u00e9 inteligenci. P\u0159edstavte si, \u017ee AI analyzuje va\u0161e kampan\u011b a navrhuje konkr\u00e9tn\u00ed strategie pro zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce s nab\u00eddkami CPM a CPV. To je jako m\u00edt marketingov\u00e9ho superhrdinu po va\u0161em boku, kter\u00fd v\u00e1m pom\u00e1h\u00e1 s plnou optimalizac\u00ed kampan\u00ed. P\u0159ipoutejte se, za\u010d\u00edn\u00e1 AI j\u00edzda\u200b!<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-ads-brand-recommendations-443014<\/a><\/p>\n\n\n\n

Microsoft Ads povolil importy c\u00edl\u016f konverz\u00ed Google<\/h2>\n\n\n\n

Microsoft Ads nyn\u00ed umo\u017e\u0148uje importovat konverzn\u00ed c\u00edle p\u0159\u00edmo z Google Ads. Tento krok zjednodu\u0161uje pr\u00e1ci s kampan\u011bmi na r\u016fzn\u00fdch platform\u00e1ch a umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed spr\u00e1vu reklam. Je to jako m\u00edt synchronizovan\u00e9 hodinky, kter\u00e9 v\u00e1m u\u0161et\u0159\u00ed \u010das a n\u00e1mahu p\u0159i optimalizaci kampan\u00ed. Va\u0161e PPC strategie te\u010f bude mnohem hlad\u0161\u00ed a efektivn\u011bj\u0161\u00ed\u200b.<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/microsoft-ads-google-conversion-goal-imports-443000<\/a><\/p>\n\n\n\n

Google Ads nastavuje volnou shodu jako v\u00fdchoz\u00ed pro nov\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n

Google Ads nyn\u00ed nastavuje volnou shodu jako v\u00fdchoz\u00ed pro nov\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed. Pokud inzerenti nebudou ostra\u017eit\u00ed, m\u016f\u017ee tato zm\u011bna v\u00fdrazn\u011b ovlivnit v\u00fdkon kampan\u011b a v\u00fddaje rozpo\u010dtu. Voln\u00e1 shoda m\u016f\u017ee p\u0159iv\u00e9st v\u00edce n\u00e1v\u0161t\u011bvnosti, ale tak\u00e9 zv\u00fd\u0161it n\u00e1klady, pokud nen\u00ed spr\u00e1vn\u011b spravov\u00e1na. Inzerenti by m\u011bli b\u00fdt p\u0159ipraveni sledovat a optimalizovat sv\u00e9 kampan\u011b, aby vyu\u017eili v\u00fdhody t\u00e9to zm\u011bny, ani\u017e by to negativn\u011b ovlivnilo jejich rozpo\u010det\u200b.

zdroj: https:\/\/searchengineland.com\/google-ads-broad-match-default-new-search-campaigns-444003<\/a><\/p>\n\n\n\n

YouTube vkl\u00e1d\u00e1 reklamy do vide\u00ed, aby porazil blok\u00e1tory reklam<\/h2>\n\n\n\n

YouTube zah\u00e1jil dal\u0161\u00ed bitvu proti blok\u00e1tor\u016fm reklam t\u00edm, \u017ee reklamy vkl\u00e1d\u00e1 p\u0159\u00edmo do video stream\u016f. Tento p\u0159\u00edstup d\u011bl\u00e1 reklamy neodstraniteln\u00fdmi a zaji\u0161\u0165uje, \u017ee va\u0161e sd\u011blen\u00ed se dostane k div\u00e1k\u016fm bez ohledu na to, jak\u00e9 blok\u00e1tory pou\u017e\u00edvaj\u00ed. Va\u0161e reklamy budou te\u010f sou\u010d\u00e1st\u00ed samotn\u00e9ho obsahu vide\u00ed, co\u017e je dokonal\u00fd zp\u016fsob, jak obch\u00e1zet blok\u00e1tory a zvy\u0161ovat viditelnost reklamn\u00edch kampan\u00ed\u200b.<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/youtube-embeds-ads-videos-ad-blockers-443187<\/a><\/p>\n\n\n\n

Google zjednodu\u0161uje seznamy produkt\u016f prost\u0159ednictv\u00edm proch\u00e1zen\u00ed webov\u00fdch str\u00e1nek<\/h2>\n\n\n\n

Google Merchant Center nyn\u00ed usnad\u0148uje obchodn\u00edk\u016fm z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed o produktech prost\u0159ednictv\u00edm automatizovan\u00fdch zdroj\u016f \u201eproch\u00e1zen\u00ed webu\u201c. Google vyu\u017e\u00edv\u00e1 strukturovan\u00e1 data na webov\u00fdch str\u00e1nk\u00e1ch obchodn\u00edk\u016f k automatick\u00e9mu z\u00edsk\u00e1v\u00e1n\u00ed aktu\u00e1ln\u00edch informac\u00ed o produktech, jako jsou n\u00e1zvy, ceny, dostupnost a obr\u00e1zky. Tato aktualizace sni\u017euje pr\u00e1ci pot\u0159ebnou k udr\u017een\u00ed aktu\u00e1ln\u00edch z\u00e1znam\u016f o produktech, co\u017e znamen\u00e1 m\u00e9n\u011b ru\u010dn\u00ed pr\u00e1ce a v\u00edce \u010dasu na strategick\u00e9 \u00fakoly. Je to jako m\u00edt automatizovan\u00e9ho spr\u00e1vce katalogu produkt\u016f\u200b<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-product-listings-website-crawl-443243<\/a><\/p>\n\n\n\n

Google zp\u0159\u00eds\u0148uje pravidla EU pro souhlas pro reklamy s vlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n

Google zp\u0159\u00eds\u0148uje pravidla pro souhlas u\u017eivatel\u016f v EU, kter\u00e1 se t\u00fdkaj\u00ed personalizace reklam pomoc\u00ed vlastn\u00edch seznam\u016f z\u00e1kazn\u00edk\u016f. Inzerenti te\u010f mus\u00ed v\u00fdslovn\u011b p\u0159ed\u00e1vat sign\u00e1ly ud\u011blen\u00e9ho souhlasu spole\u010dnosti Google, co\u017e zvy\u0161uje odpov\u011bdnost za shroma\u017e\u010fov\u00e1n\u00ed souhlas\u016f. Tato aktualizace m\u016f\u017ee ovlivnit dosah a efektivitu kampan\u00ed, tak\u017ee je d\u016fle\u017eit\u00e9 m\u00edt v\u0161e spr\u00e1vn\u011b nastaveno. P\u0159ipravte se na v\u00edce administrativn\u00ed pr\u00e1ce, ale tak\u00e9 na lep\u0161\u00ed ochranu soukrom\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-eu-consent-rules-customer-match-ads-443491<\/a><\/p>\n\n\n\n

Google propojuje inzerenty Local Services Ads s aplikac\u00ed Mapy<\/h2>\n\n\n\n

Google integruje reklamy m\u00edstn\u00edch slu\u017eeb p\u0159\u00edmo do aplikace Mapy pro iOS. Tato inovace umo\u017e\u0148uje inzerent\u016fm generovat v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f p\u0159\u00edmo z naviga\u010dn\u00ed platformy. Reklamy budou automaticky vytv\u00e1\u0159eny a zobrazov\u00e1ny na z\u00e1klad\u011b aktu\u00e1ln\u00edch firemn\u00edch dat, co\u017e zvy\u0161uje \u0161anci, \u017ee va\u0161i slu\u017ebu uvid\u00ed ti spr\u00e1vn\u00ed lid\u00e9 ve spr\u00e1vn\u00fd \u010das. Je to jako m\u00edt neust\u00e1l\u00e9ho osobn\u00edho asistenta, kter\u00fd v\u00e1m doporu\u010duje ty nejlep\u0161\u00ed m\u00edstn\u00ed slu\u017eby\u200b<\/p>\n\n\n\n

zdroj: https:\/\/searchengineland.com\/google-local-services-ads-maps-443396<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
V \u010dervnu 2024 jsme byli sv\u011bdky fascinuj\u00edc\u00edch zm\u011bn, kter\u00e9 op\u011bt p\u0159evr\u00e1tily sv\u011bt PPC  reklamy vzh\u016fru nohama. Google, Microsoft nebo YouTube […]<\/p>\n","protected":false},"author":21,"featured_media":4072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky"],"yoast_head":"\nNovinky v PPC \u010derven 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-ppc-cerven-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v PPC \u010derven 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"V \u010dervnu 2024 jsme byli sv\u011bdky fascinuj\u00edc\u00edch zm\u011bn, kter\u00e9 op\u011bt p\u0159evr\u00e1tily sv\u011bt PPC  reklamy vzh\u016fru nohama. 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