{"id":4046,"date":"2024-06-28T08:04:53","date_gmt":"2024-06-28T06:04:53","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4046"},"modified":"2024-07-22T14:05:54","modified_gmt":"2024-07-22T12:05:54","slug":"novinky-ze-sveta-webovych-stranek-cerven-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-cerven-2024\/","title":{"rendered":"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek \u010derven 2024"},"content":{"rendered":"\n

M\u011bs\u00edc se s m\u011bs\u00edcem se\u0161el a m\u011bs\u00edc \u010derven n\u00e1m p\u0159inesl n\u011bkolik poznatk\u016f o tom, se m\u011bn\u00ed ve sv\u011bt\u011b online. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na ty nejv\u00fdznamn\u011bj\u0161\u00ed zm\u011bny.<\/p>\n\n\n\n

Nastaven\u00ed spr\u00e1vn\u00e9ho m\u011b\u0159en\u00ed p\u0159es GTM pro Google a Seznam<\/strong><\/h2>\n\n\n\n

Spr\u00e1vn\u00e9 nastaven\u00ed Google Tag Manager umo\u017e\u0148uje z\u00edsk\u00e1v\u00e1n\u00ed p\u0159esn\u00fdch a u\u017eite\u010dn\u00fdch dat, co\u017e plat\u00ed nejen pro Google Analytics, ale i pro \u010desk\u00fd vyhled\u00e1va\u010d Seznam.<\/p>\n\n\n\n

Seznam.cz ned\u00e1vno ozn\u00e1mil d\u016fle\u017eitou zm\u011bnu t\u00fdkaj\u00edc\u00ed se sv\u00e9ho reklamn\u00edho syst\u00e9mu Sklik. Od srpna 2024 bude nezbytn\u00e9, aby v\u0161echny reklamn\u00ed k\u00f3dy v Skliku obsahovaly parametr consent a hodnotu vyjad\u0159uj\u00edc\u00ed souhlas u\u017eivatele s ukl\u00e1d\u00e1n\u00edm cookies. Tento krok je reakc\u00ed na rostouc\u00ed d\u016fraz na ochranu soukrom\u00ed u\u017eivatel\u016f a dodr\u017eov\u00e1n\u00ed legislativn\u00edch po\u017eadavk\u016f.<\/p>\n\n\n\n

Pro\u010d je d\u016fle\u017eit\u00e1 spr\u00e1vn\u011b funguj\u00edc\u00ed cookie li\u0161ta<\/strong><\/h2>\n\n\n\n

Cookie li\u0161ta je dnes nezbytnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho webu. Spr\u00e1vn\u011b funguj\u00edc\u00ed cookie li\u0161ta je kl\u00ed\u010dov\u00e1 nejen pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed, ale tak\u00e9 pro budov\u00e1n\u00ed d\u016fv\u011bry u n\u00e1v\u0161t\u011bvn\u00edk\u016f webu.<\/p>\n\n\n\n

Co by m\u011bla cookie li\u0161ta spl\u0148ovat?<\/strong><\/h3>\n\n\n\n
    \n
  1. Legislativa<\/strong><\/li>\n<\/ol>\n\n\n\n

    GDPR vy\u017eaduje, aby weby z\u00edsk\u00e1valy souhlas u\u017eivatel\u016f pro ukl\u00e1d\u00e1n\u00ed cookies, kter\u00e9 nejsou nezbytn\u00e9 pro funkci webu.<\/p>\n\n\n\n

      \n
    1. Budov\u00e1n\u00ed d\u016fv\u011bry<\/strong><\/li>\n<\/ol>\n\n\n\n

      Transparentnost ohledn\u011b toho, jak\u00e9 informace jsou shroma\u017e\u010fov\u00e1ny a jak jsou pou\u017e\u00edv\u00e1ny, je d\u016fle\u017eit\u00e1 pro budov\u00e1n\u00ed d\u016fv\u011bry mezi n\u00e1v\u0161t\u011bvn\u00edky a webem.<\/p>\n\n\n\n

        \n
      1. Technick\u00e9 aspekty<\/strong><\/li>\n<\/ol>\n\n\n\n

        Cookie li\u0161ta, je-li spr\u00e1vn\u011b nasazen\u00e1 na web, by m\u011bla n\u00e1v\u0161t\u011bvn\u00edk\u016fm umo\u017enit nastaven\u00ed preferenc\u00ed, m\u011bla by respektovat nastaven\u00ed, kter\u00e9 si n\u00e1v\u0161t\u011bvn\u00edk zvol\u00ed, a i po nasazen\u00ed je nezbytn\u00e9 hl\u00eddat, aby byla st\u00e1le aktu\u00e1ln\u00ed a v souladu a legislativou.<\/p>\n\n\n\n

        Google varuje p\u0159ed na\u010d\u00edt\u00e1n\u00edm JavaScriptu z t\u0159et\u00edch stran<\/strong><\/h2>\n\n\n\n

        V posledn\u00ed dob\u011b Google za\u010dal vyd\u00e1vat varov\u00e1n\u00ed ohledn\u011b na\u010d\u00edt\u00e1n\u00ed JavaScriptu z n\u011bkter\u00fdch dom\u00e9n t\u0159et\u00edch stran, jako jsou polyfill.io<\/a>,  http:\/\/bootcss.com <\/a> , bootcdn.net<\/a> a  http:\/\/staticfile.org <\/a> .<\/p>\n\n\n\n

        Zm\u00edn\u011bn\u00e9 dom\u00e9ny mohou p\u0159edstavovat zv\u00fd\u0161en\u00e9 riziko z d\u016fvodu potenci\u00e1ln\u00edho zneu\u017eit\u00ed. Google upozor\u0148uje na mo\u017enost, \u017ee skripty z t\u011bchto dom\u00e9n by mohly obsahovat \u0161kodliv\u00fd k\u00f3d, kter\u00fd by ohrozil bezpe\u010dnost u\u017eivatel\u016f.<\/p>\n\n\n\n

        Dal\u0161\u00ed novinky:<\/h2>\n\n\n\n

        1. Um\u011bl\u00e1 inteligence a generativn\u00ed design<\/h3>\n\n\n\n

        O um\u011bl\u00e9 inteligenci u\u017e jsme sly\u0161eli snad ka\u017ed\u00fd a m\u016f\u017eeme se s n\u00ed setkat \u010d\u00edm d\u00e1l \u010dast\u011bji. Integrace um\u011bl\u00e9 inteligence (AI) do webov\u00e9ho designu je jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch trend\u016f aktu\u00e1ln\u00ed doby. AI umo\u017e\u0148uje tvorbu personalizovan\u00fdch grafick\u00fdch prvk\u016f na z\u00e1klad\u011b u\u017eivatelsk\u00fdch dat, co\u017e vede k unik\u00e1tn\u00edmu a dynamick\u00e9mu u\u017eivatelsk\u00e9mu z\u00e1\u017eitku (Webflow<\/a>)\u200b\u200b (TheeDigital<\/a>)\u200b.<\/p>\n\n\n\n

        2. Skeuomorfismus a n\u00e1vrat k realistick\u00fdm prvk\u016fm<\/h3>\n\n\n\n

        Skeuomorfismus, tedy design, kter\u00fd napodobuje skute\u010dn\u00e9 p\u0159edm\u011bty, se vrac\u00ed do m\u00f3dy. Tento styl p\u0159in\u00e1\u0161\u00ed zn\u00e1m\u00e9 a hmatateln\u00e9 prvky do online prostoru, co\u017e u\u017eivatel\u016fm umo\u017e\u0148uje snadn\u011bji a p\u0159\u00edjemn\u011bji interagovat s digit\u00e1ln\u00edmi produkty. Typicky si m\u016f\u017eeme p\u0159edstavit nap\u0159\u00edklad tla\u010d\u00edtka, kter\u00e1 vypadaj\u00ed jako skute\u010dn\u00e1 tla\u010d\u00edtka, nebo t\u0159eba p\u0159ep\u00edna\u010de podobn\u00e9 t\u011bm na fyzick\u00fdch za\u0159\u00edzen\u00edch (Webflow<\/a>)\u200b.<\/p>\n\n\n\n

        3. Parallax scrolling s \u017eiv\u00fdm obsahem<\/h3>\n\n\n\n

        Parallax scrolling, kde se pozad\u00ed pohybuje rychleji ne\u017e pop\u0159ed\u00ed, za\u017e\u00edv\u00e1 nov\u00fd vzestup. Aktu\u00e1ln\u011b se v\u0161ak objevuje novinka v podob\u011b integrace \u017eiv\u00e9ho obsahu a vide\u00ed, co\u017e vytv\u00e1\u0159\u00ed je\u0161t\u011b hlub\u0161\u00ed a poutav\u011bj\u0161\u00ed vizu\u00e1ln\u00ed z\u00e1\u017eitek pro u\u017eivatele. Tato technika v\u00fdrazn\u011b zvy\u0161uje interaktivitu a z\u00e1bavnost webov\u00fdch str\u00e1nek a ur\u010dit\u011b upout\u00e1 pozornost ka\u017ed\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka.\u200b (Webflow<\/a>)\u200b.<\/p>\n\n\n\n

        4. Chytr\u00e9 video<\/h3>\n\n\n\n

        Videa z\u016fst\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdm prvkem webov\u00fdch str\u00e1nek, ale nyn\u00ed je kladen d\u016fraz na jejich kvalitu a \u00fa\u010delnost. Chytr\u00e9 video je o tom, aby bylo video informativn\u00ed a p\u0159\u00edmo odpov\u00eddalo na \u010dast\u00e9 ot\u00e1zky u\u017eivatel\u016f, \u010d\u00edm\u017e zvy\u0161uje hodnotu webu a buduje d\u016fv\u011bru\u200b (TheeDigital<\/a>)\u200b.<\/p>\n\n\n\n

        5. Textov\u00e9 hero obr\u00e1zky<\/h3>\n\n\n\n

        V posledn\u00ed dob\u011b jsou popul\u00e1rn\u00ed i takzvan\u00e9 textov\u00e9 hero obr\u00e1zky. Nam\u00edsto b\u011b\u017en\u00fdch obr\u00e1zk\u016f v hlavi\u010dce str\u00e1nky jsou pou\u017eity v\u00fdrazn\u00e9 a origin\u00e1ln\u00ed textov\u00e9 prvky. Tento styl rychle p\u0159itahuje pozornost n\u00e1v\u0161t\u011bvn\u00edk\u016f a vytv\u00e1\u0159\u00ed siln\u00fd prvn\u00ed dojem.\u200b (TheeDigital<\/a>)\u200b.<\/p>\n\n\n\n

        6. Vrstven\u00ed fotografi\u00ed a grafick\u00fdch prvk\u016f<\/h3>\n\n\n\n

        Kreativn\u00ed kombinace fotografi\u00ed s grafick\u00fdmi prvky je dal\u0161\u00edm aktu\u00e1ln\u00edm trendem. Tento styl p\u0159id\u00e1v\u00e1 dynamiku a podporuje branding, \u010d\u00edm\u017e udr\u017euje n\u00e1v\u0161t\u011bvn\u00edky d\u00e9le na str\u00e1nk\u00e1ch a zvy\u0161uje jejich zapojen\u00ed\u200b (TheeDigital<\/a>)\u200b.<\/p>\n\n\n\n

        7. Pokro\u010dil\u00e9 UX animace<\/h3>\n\n\n\n

        Animace, kter\u00e9 zlep\u0161uj\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. D\u016fle\u017eit\u00e9 je naj\u00edt rovnov\u00e1hu, aby animace byly \u00fa\u010deln\u00e9 a pom\u00e1haly u\u017eivatel\u016fm v navigaci po webu, ani\u017e by je rozptylovaly nebo p\u0159et\u011b\u017eovaly\u200b (WDD<\/a>)\u200b.<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        U n\u00e1s ve Webmium.cz<\/a><\/strong> db\u00e1me na to, aby na webech od n\u00e1s potenci\u00e1ln\u011b \u0161kodliv\u00e9 scripty nebyly pou\u017e\u00edv\u00e1ny.<\/p>\n\n\n\n

        \u010cervnov\u00e9 novinky p\u0159inesly n\u011bkolik zpr\u00e1v, kter\u00e9 op\u011bt pomohou ud\u011blat weby p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed.
        Co p\u0159inese \u010dervenec, to je\u0161t\u011b uvid\u00edme.<\/p>\n","protected":false},"excerpt":{"rendered":"

        M\u011bs\u00edc se s m\u011bs\u00edcem se\u0161el a m\u011bs\u00edc \u010derven n\u00e1m p\u0159inesl n\u011bkolik poznatk\u016f o tom, se m\u011bn\u00ed ve sv\u011bt\u011b online. Poj\u010fme […]<\/p>\n","protected":false},"author":22,"featured_media":4049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-jak-na-web"],"yoast_head":"\nNovinky ze sv\u011bta webov\u00fdch str\u00e1nek \u010derven 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-sveta-webovych-stranek-cerven-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze sv\u011bta webov\u00fdch str\u00e1nek \u010derven 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"M\u011bs\u00edc se s m\u011bs\u00edcem se\u0161el a m\u011bs\u00edc \u010derven n\u00e1m p\u0159inesl n\u011bkolik poznatk\u016f o tom, se m\u011bn\u00ed ve sv\u011bt\u011b online. 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