{"id":4028,"date":"2024-06-21T10:12:00","date_gmt":"2024-06-21T08:12:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4028"},"modified":"2024-06-27T14:16:43","modified_gmt":"2024-06-27T12:16:43","slug":"novinky-seo-kveten-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-seo-kveten-2024\/","title":{"rendered":"Novinky v SEO kv\u011bten 2024"},"content":{"rendered":"\n<p>Kv\u011bten p\u0159inesl n\u011bkolik z\u00e1sadn\u00edch zm\u011bn v oblasti optimalizace pro vyhled\u00e1va\u010de (SEO), kter\u00e9 mohou ovlivnit online strategie. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed \u00fanik dokumentace k Search API od Googlu. V tomto \u010dl\u00e1nku v\u00e1m p\u0159in\u00e1\u0161\u00edme p\u0159ehled t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch novinek a jejich dopad\u016f na SEO, abyste mohli udr\u017eet svou strategii v\u017edy aktu\u00e1ln\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google aktualizuje sv\u016fj algoritmus v boji se spamem<\/h2>\n\n\n\n<p>20. \u010dervna ozn\u00e1mil Google dal\u0161\u00ed z mnoha pr\u016fb\u011b\u017en\u00fdch aktualizac\u00ed sv\u00e9ho algoritmu. Tentokr\u00e1t se zam\u011b\u0159il na dal\u0161\u00ed vylep\u0161en\u00ed v r\u00e1mci boje proti spamu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Barry Schwartz se v r\u00e1mci diskuse pod p\u0159\u00edsp\u011bvkem na soci\u00e1ln\u00ed s\u00edti X zeptal Googlu, zda se jedn\u00e1 o n\u011bjakou korekci ned\u00e1vn\u00e9 velk\u00e9 aktualizace v r\u00e1mci reputace web\u016f. Google na to odv\u011btil, \u017ee v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b. Aktualizace bude jako v\u017edy prob\u00edhat n\u011bkolik m\u00e1lo t\u00fddn\u016f, doporu\u010dujeme tak sledovat v\u00fdkon va\u0161ich web\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1v\u0161t\u011bvnost Redditu se meziro\u010dn\u011b zvedla o 39%<\/h2>\n\n\n\n<p>Mo\u017en\u00e1 se pt\u00e1te, pro\u010d n\u00e1s v r\u00e1mci SEO v\u016fbec zaj\u00edm\u00e1 n\u00e1v\u0161t\u011bvnost Redditu a jeho v\u00fdkon ve vyhled\u00e1v\u00e1n\u00ed. Zaj\u00edm\u00e1 n\u00e1s od t\u00e9 doby, kdy se Reddit upsal Googlu a jeho obsah se za\u010dal ve vyhled\u00e1v\u00e1n\u00ed objevovat daleko \u010dast\u011bji, ne\u017e obvykle. Koluj\u00ed tak zv\u011bsti, mnohde podlo\u017een\u00e9 i daty, \u017ee Google v\u011bdom\u011b prot\u011b\u017euje Reddit ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. To samoz\u0159ejm\u011b negativn\u011b ovliv\u0148uje konkuren\u010dn\u00ed projekty. Nyn\u00ed se dostala ven \u010d\u00edsla o stavu n\u00e1v\u0161t\u011bvnosti v porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem. Reddit rostl o celkem neuv\u011b\u0159iteln\u00fdch 39%. To je u tak velk\u00e9ho a ji\u017e zaveden\u00e9ho projektu opravdu hodn\u011b. Nese to sebou ale i pozitiva. Firmy mohou vyu\u017e\u00edt Reddit ke sv\u00fdm marketingov\u00fdm strategi\u00edm. My u\u017e n\u011bjak\u00e9 konkr\u00e9tn\u00ed pracujeme, ale co vy? Vyu\u017eijete vzestup Redditu ke sv\u00e9 propagaci ne\u017e ho zak\u00e1\u017eou?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Velk\u00fd kv\u011btnov\u00fd \u00fanik dokumentace Search API od Googlu<\/h2>\n\n\n\n<p>Kv\u011bten se ve sv\u011bt\u011b SEO sklo\u0148oval zejm\u00e9na kv\u016fli velk\u00e9mu \u00faniku dokumentace Googlu k Search API. Tato ud\u00e1lost pom\u011brn\u011b razantn\u011b zat\u0159\u00e1sla z\u00e1klady SEO. Nicm\u00e9n\u011b pouze povrchov\u011b. Z pr\u016fzkumu reakc\u00ed specialist\u016f vze\u0161lo, \u017ee jen naprost\u00e9 minimum m\u011bnilo na z\u00e1klad\u011b \u00faniku sv\u00e9 strategie. Z \u00faniku sice vyplynuly n\u011bkter\u00e9 informace, kter\u00e9 up\u0159esnily na\u0161e domn\u011bnky, ale z\u00e1rove\u0148 \u00fanik potvrdil, \u017ee n\u00e1m dlouhodob\u011b Google v mnoha ohledech tak trochu l\u017ee, nebo minim\u00e1ln\u011b \u00famysln\u011b ml\u017e\u00ed o sv\u00e9m p\u0159\u00edstupu a fungov\u00e1n\u00ed vyhled\u00e1vac\u00edch a hodnot\u00edc\u00edch algoritm\u016f. Dokumentace obsahovala 2500 str\u00e1nek obsahu a v\u00edce ne\u017e 14000 parametr\u016f, a\u0165 u\u017e hodnot\u00edc\u00edch \u010di jin\u00fdch. Nav\u00edc se dle dostupn\u00fdch dat jedn\u00e1 o velmi \u010derstvou verzi. V\u00edce jsme se o \u00faniku rozepsali zde <a href=\"https:\/\/www.webmium.cz\/blog\/unik-dokumentace-google-search\/\">https:\/\/www.webmium.cz\/blog\/unik-dokumentace-google-search\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google nasadil do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed nov\u00fd filtr \u201cWeb\u201d<\/h2>\n\n\n\n<p>Tento nov\u00fd filtr m\u00e1 za \u00fakol z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed vyfiltrovat v\u0161echny v\u00fdsledky v \u010dist\u011b textov\u00e9 podob\u011b. Dostanete tak seznam v\u00fdsledk\u016f o\u010di\u0161t\u011bn\u00fd od r\u016fzn\u00fdch snippet\u016f a roz\u0161\u00ed\u0159en\u00fdch v\u00fdsledk\u016f v\u010detn\u011b produktov\u00fdch oken. Pou\u017e\u00edt ho m\u016f\u017eete kliknut\u00edm na polo\u017eku \u201cWeb\u201d v nab\u00eddce pod vyhled\u00e1vac\u00edm oknem ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXey1wfPRpiZ26_lAnYbvH9NmFebec1AD3Q23vlrGCScV_xRu_JDn-XsnQoPMxioLGolwLUcmHevZwSzYPQBF5_DulVYggmf1cp6sj50zGl-7E4Mdlu4Yy1_Yjb8bCCR6fZlij1mGaJWZxxuJi5x_6umOevu?key=cmBcXBMkmiCzVGte2KTR9g\" alt=\"\"\/><\/figure>\n\n\n\n<p>Tato varianta v\u00fdsledk\u016f m\u016f\u017ee vyhovovat hlavn\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kte\u0159\u00ed nemaj\u00ed r\u00e1di vizu\u00e1ln\u00ed \u0161um v aktu\u00e1ln\u00edch v\u00fdsledc\u00edch a rad\u011bji pou\u017e\u00edvaj\u00ed klasick\u00e9 organick\u00e9 pozice, na kter\u00e9 jsou zvykl\u00ed ze star\u00fdch \u010das\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kv\u011bten p\u0159inesl n\u011bkolik z\u00e1sadn\u00edch zm\u011bn v oblasti optimalizace pro vyhled\u00e1va\u010de (SEO), kter\u00e9 mohou ovlivnit online strategie. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed \u00fanik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky v SEO kv\u011bten 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-seo-kveten-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v SEO kv\u011bten 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Kv\u011bten p\u0159inesl n\u011bkolik z\u00e1sadn\u00edch zm\u011bn v oblasti optimalizace pro vyhled\u00e1va\u010de (SEO), kter\u00e9 mohou ovlivnit online strategie. 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