{"id":4023,"date":"2024-06-18T17:16:26","date_gmt":"2024-06-18T15:16:26","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=4023"},"modified":"2024-06-18T17:16:28","modified_gmt":"2024-06-18T15:16:28","slug":"novinky-v-ppc-kveten-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-kveten-2024\/","title":{"rendered":"Novinky v PPC kv\u011bten 2024"},"content":{"rendered":"\n

Google Analytics 4 p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed atribu\u010dn\u00ed modely<\/strong><\/h2>\n\n\n\n

Google Analytics 4 (GA4) aktualizuje sv\u00e9 atribu\u010dn\u00ed modely, aby p\u0159esn\u011bji reflektovaly p\u0159\u00ednosy placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed p\u0159i dosahov\u00e1n\u00ed konverz\u00ed. Tento krok \u0159e\u0161\u00ed probl\u00e9m, kdy byly konverze z placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed myln\u011b p\u0159i\u0159azov\u00e1ny organick\u00e9mu vyhled\u00e1v\u00e1n\u00ed, co\u017e bylo zvl\u00e1\u0161t\u011b problematick\u00e9 u jednostr\u00e1nkov\u00fdch web\u016f. Nov\u00e1 \u00faprava p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed sledov\u00e1n\u00ed kampan\u00ed a poskytuje inzerent\u016fm p\u0159esn\u011bj\u0161\u00ed data pro strategick\u00e9 rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n

Aktualizace v GA4 \u0159e\u0161\u00ed i nespr\u00e1vn\u00e9 sledov\u00e1n\u00ed kliknut\u00ed pomoc\u00ed parametru \u201egclid\u201c, kter\u00fd ne v\u017edy spr\u00e1vn\u011b identifikoval kliknut\u00ed nap\u0159\u00ed\u010d zobrazen\u00edmi str\u00e1nek. D\u00edky tomu nyn\u00ed inzerenti z\u00edskaj\u00ed p\u0159esn\u011bj\u0161\u00ed p\u0159i\u0159azen\u00ed konverz\u00ed k placen\u00e9mu vyhled\u00e1v\u00e1n\u00ed, co\u017e jim umo\u017en\u00ed efektivn\u011bji optimalizovat sv\u00e9 kampan\u011b a investovat na z\u00e1klad\u011b skute\u010dn\u00fdch v\u00fdsledk\u016f.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-analytics-fixes-paid-search-attribution-443208<\/a><\/p>\n\n\n\n

Google roz\u0161i\u0159uje svou video s\u00ed\u0165 o c\u00edlen\u00ed na Google TV<\/strong><\/h2>\n\n\n\n

Google v USA p\u0159in\u00e1\u0161\u00ed inzerent\u016fm nov\u00e9 mo\u017enosti prost\u0159ednictv\u00edm reklamn\u00ed s\u00edt\u011b Google TV, dostupn\u00e9 p\u0159es Google Ads a Google Display & Video 360. Inzerenti nyn\u00ed mohou c\u00edlit videoreklamy na v\u00edce ne\u017e 20 milionech za\u0159\u00edzen\u00ed s Google TV a Android TV OS. Tyto za\u0159\u00edzen\u00ed vyu\u017e\u00edv\u00e1 v\u00edce ne\u017e 150 milion\u016f aktivn\u00edch u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b. S\u00ed\u0165 zahrnuje p\u0159es 125 bezplatn\u00fdch kan\u00e1l\u016f a nab\u00edz\u00ed r\u016fzn\u00e9 form\u00e1ty reklam, jako jsou nep\u0159esko\u010diteln\u00e9 a \u0161estisekundov\u00e9 reklamy (takzvan\u00e9 bumpery).<\/p>\n\n\n\n

Tato platforma umo\u017e\u0148uje inzerent\u016fm oslovit div\u00e1ky, kte\u0159\u00ed tr\u00e1v\u00ed na Google TV denn\u011b p\u0159es 75 minut, a to ve 60 % americk\u00fdch dom\u00e1cnost\u00ed sleduj\u00edc\u00edch bezplatn\u00e9 kan\u00e1ly podporovan\u00e9 reklamou. N\u00e1kupy reklam lze prov\u00e1d\u011bt prost\u0159ednictv\u00edm Google Ads, Display & Video 360 nebo YouTube, co\u017e usnad\u0148uje spr\u00e1vu kampan\u00ed a zvy\u0161uje potenci\u00e1l pro lep\u0161\u00ed n\u00e1vratnost investic.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-tv-network-launch-443106<\/a><\/p>\n\n\n\n

Google Ads zav\u00e1d\u00ed nov\u00fd design<\/strong><\/h2>\n\n\n\n

Koncem srpna pl\u00e1nuje Google Ads zav\u00e9st nov\u00fd design sv\u00e9ho rozhran\u00ed na v\u0161ech trz\u00edch, kter\u00fd nahrad\u00ed st\u00e1vaj\u00edc\u00ed vzhled. Toto modernizovan\u00e9 prost\u0159ed\u00ed bylo vytvo\u0159eno s c\u00edlem zjednodu\u0161it vyhled\u00e1v\u00e1n\u00ed n\u00e1stroj\u016f a funkc\u00ed, co\u017e by m\u011blo usnadnit pr\u00e1ci v\u0161em u\u017eivatel\u016fm. Prvn\u00ed reakce od inzerent\u016f, kte\u0159\u00ed m\u011bli mo\u017enost nov\u00fd design vyzkou\u0161et, jsou pozitivn\u00ed \u2013 aktualizovan\u00fd vzhled se t\u011b\u0161\u00ed v\u011bt\u0161\u00ed oblib\u011b.<\/p>\n\n\n\n

Nov\u00fd design slibuje p\u0159ehledn\u011bj\u0161\u00ed uspo\u0159\u00e1d\u00e1n\u00ed, kter\u00e9 by m\u011blo zjednodu\u0161it \u0161kolen\u00ed nov\u00fdch u\u017eivatel\u016f a zv\u00fd\u0161it celkovou produktivitu. Google douf\u00e1, \u017ee t\u00edmto krokem zlep\u0161\u00ed efektivitu pracovn\u00edch postup\u016f, a z\u00e1rove\u0148 vyz\u00fdv\u00e1 inzerenty, aby tuto zm\u011bnu p\u0159ijali. P\u0159esto\u017ee se m\u016f\u017ee zd\u00e1t, \u017ee nov\u00fd vzhled je jen kosmetickou \u00fapravou, jeho dopad na u\u017eivatelskou zku\u0161enost a efektivitu pr\u00e1ce by nem\u011bl b\u00fdt podce\u0148ov\u00e1n.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-ads-new-design-launching-august-443067<\/a><\/p>\n\n\n\n

P\u0159echod ze Smart Shopping na Performance Max u Microsoft Ads<\/strong><\/h2>\n\n\n\n

Spole\u010dnost Microsoft ozn\u00e1mila, \u017ee dojde k p\u0159evodu kampan\u00ed ze slu\u017eby Chytr\u00e9 N\u00e1kupy (Smart Shopping) na slu\u017ebu Performance Max (PMax). Tento nov\u00fd form\u00e1t reklam, zalo\u017een\u00fd na um\u011bl\u00e9 inteligenci, slibuje pokro\u010dilej\u0161\u00ed mo\u017enosti c\u00edlen\u00ed a optimalizace.<\/p>\n\n\n\n

Inzerenti vyu\u017e\u00edvaj\u00edc\u00ed Smart Shopping kampan\u011b budou automaticky p\u0159evedeni na Performance Max v pr\u016fb\u011bhu nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u016f. Microsoft ji\u017e informoval inzerenty e-mailem a nab\u00edz\u00ed mo\u017enost prov\u00e9st p\u0159ed\u010dasn\u00fd upgrade, kter\u00fd v\u0161ak zahrnuje 1-2t\u00fddenn\u00ed \u201eu\u010d\u00edc\u00ed obdob\u00ed\u201c. B\u011bhem t\u00e9to doby m\u016f\u017ee doj\u00edt k do\u010dasn\u00fdm v\u00fdkyv\u016fm ve v\u00fdkonu reklam, proto se doporu\u010duje pe\u010dliv\u011b sledovat kampan\u011b a p\u0159\u00edpadn\u011b prov\u00e1d\u011bt pot\u0159ebn\u00e9 \u00fapravy.<\/p>\n\n\n\n

P\u0159echod na Performance Max nem\u011bn\u00ed nastaven\u00ed, reportov\u00e1n\u00ed ani historii v\u00fdkonu, co\u017e by m\u011blo usnadnit adaptaci na nov\u00fd syst\u00e9m. Tento krok odr\u00e1\u017e\u00ed snahu Microsoftu o zlep\u0161en\u00ed efektivity a p\u0159in\u00e1\u0161en\u00ed modern\u011bj\u0161\u00edch reklamn\u00edch \u0159e\u0161en\u00ed inzerent\u016fm.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-moves-smart-shopping-to-performance-max-442888<\/a><\/p>\n\n\n\n

Microsoft Ads zav\u00e1d\u00ed nov\u00e9 funkce generativn\u00ed AI<\/strong><\/h2>\n\n\n\n

Spole\u010dnost Microsoft posouv\u00e1 hranice automatizace v reklam\u011b p\u0159edstaven\u00edm nov\u00e9 funkce generativn\u00ed um\u011bl\u00e9 inteligence ve slu\u017eb\u011b Copilot, kter\u00e1 nov\u011b um\u00ed vytv\u00e1\u0159et bannerov\u00e9 reklamy pro zobrazov\u00e1n\u00ed reklam.\u00a0<\/p>\n\n\n\n

Tato inovace je navr\u017eena tak, aby market\u00e9r\u016fm \u0161et\u0159ila \u010das t\u00edm, \u017ee automaticky generuje obr\u00e1zky a kopie na z\u00e1klad\u011b URL vstupn\u00ed str\u00e1nky. D\u00edky tomu mohou inzerenti rychle a efektivn\u011b vytv\u00e1\u0159et vysoce kvalitn\u00ed reklamn\u00ed obsah, ani\u017e by museli ru\u010dn\u011b vytv\u00e1\u0159et ka\u017ed\u00fd detail.<\/p>\n\n\n\n

Tato nov\u00e1 funkce roz\u0161i\u0159uje ji\u017e robustn\u00ed schopnosti Copilota, kter\u00fd podporuje reklamy Performance Max, responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed a nativn\u00ed obsahov\u00e9 reklamy. T\u00edmto krokem se Microsoft sna\u017e\u00ed inzerent\u016fm uleh\u010dit od rutinn\u00ed pr\u00e1ci a umo\u017enit jim soust\u0159edit se v\u00edce na strategick\u00e9 aspekty kampan\u00ed. Pro market\u00e9ry to znamen\u00e1 dal\u0161\u00ed p\u0159\u00edle\u017eitost, jak vyu\u017e\u00edt AI ke zlep\u0161en\u00ed efektivity a \u00fa\u010dinnosti sv\u00fdch reklamn\u00edch aktivit.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-copilot-expands-ai-power-to-display-ads-442885<\/a><\/p>\n\n\n\n

Google Ads konverze nov\u011b i v Microsoft Ads<\/strong><\/h2>\n\n\n\n

Spole\u010dnost Microsoft Ads p\u0159ich\u00e1z\u00ed s novinkou, kter\u00e1 usnadn\u00ed \u017eivot market\u00e9r\u016fm. Nov\u00e1 funkce umo\u017en\u00ed inzerent\u016fm importovat konverzn\u00ed c\u00edle p\u0159\u00edmo z Google Ads. Tato novinka zefektivn\u00ed spr\u00e1vu reklam na obou platform\u00e1ch a m\u00e1 za c\u00edl zjednodu\u0161it pracovn\u00ed postupy.<\/p>\n\n\n\n

Zav\u00e1d\u011bn\u00ed funkce bude postupn\u011b zp\u0159\u00edstupn\u011bno v\u0161em u\u017eivatel\u016fm Microsoft Ads. Import konverzn\u00edch c\u00edl\u016f bude prob\u00edhat automaticky p\u0159i ka\u017ed\u00e9m importu kampan\u00ed z Google Ads. Microsoft doporu\u010duje nastavit zna\u010dku pomoc\u00ed Google Tag Manager, aby nov\u00e9 c\u00edle mohly spr\u00e1vn\u011b p\u0159ij\u00edmat ud\u00e1losti konverz\u00ed.<\/p>\n\n\n\n

Tento krok je jasn\u00fdm sign\u00e1lem, \u017ee Microsoft se sna\u017e\u00ed dr\u017eet krok s konkurenc\u00ed a z\u00edskat p\u0159\u00edze\u0148 inzerent\u016f, kte\u0159\u00ed investuj\u00ed do Google Ads.\u00a0 Propojen\u00ed obou platforem zjednodu\u0161\u00ed jejich pou\u017e\u00edv\u00e1n\u00ed a nab\u00eddne efektivn\u011bj\u0161\u00ed spr\u00e1vu kampan\u00ed.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-ads-google-conversion-goal-imports-443000<\/a><\/p>\n\n\n\n

Amazon a Brave spou\u0161t\u00ed nov\u00e9 typy kampan\u00ed<\/strong><\/h2>\n\n\n\n

Spole\u010dnost Amazon p\u0159edstavuje kampa\u0148 Performance+. Ta nab\u00edz\u00ed automatickou spr\u00e1vu a optimalizaci kampan\u00ed na z\u00e1klad\u011b p\u0159edpov\u00eddan\u00fdch konverz\u00ed. Nov\u00e1 kampa\u0148 slibuje ni\u017e\u0161\u00ed n\u00e1klady na akvizici. Stejn\u011b jako v p\u0159\u00edpad\u011b Performance Max u Google a Advantage+ u Meta se jedn\u00e1 o kampa\u0148 ve stylu \u201cblack box\u201d.<\/p>\n\n\n\n

Vyhled\u00e1va\u010d Brave spou\u0161t\u00ed vyhled\u00e1vac\u00ed kampan\u011b. Inzerenti z USA, Kanady, Velk\u00e9 Brit\u00e1nie, Francie a N\u011bmecka nyn\u00ed mohou provozovat reklamn\u00ed kampan\u011b ve slu\u017ebe Brave Search. V sou\u010dasn\u00e9 dob\u011b jsou aukce mo\u017en\u00e9 jenom na z\u00e1klad\u011b stanoven\u00e9 CPC. P\u0159edpokl\u00e1d\u00e1me, \u017ee dal\u0161\u00ed strategie a typy kampan\u00ed budou postupn\u011b p\u0159ich\u00e1zet.<\/p>\n\n\n\n

Zdroj: <\/a>https:\/\/searchengineland.com\/amazon-ai-powered-performance-plus-ads-440728
<\/a>https:\/\/searchengineland.com\/brave-launches-search-ads-442845<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
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Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Google Analytics 4 p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed atribu\u010dn\u00ed modely Google Analytics 4 (GA4) aktualizuje sv\u00e9 atribu\u010dn\u00ed modely, aby p\u0159esn\u011bji reflektovaly p\u0159\u00ednosy placen\u00e9ho […]<\/p>\n","protected":false},"author":3,"featured_media":4025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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modely Google Analytics 4 (GA4) aktualizuje sv\u00e9 atribu\u010dn\u00ed modely, aby p\u0159esn\u011bji reflektovaly p\u0159\u00ednosy placen\u00e9ho […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-kveten-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T15:16:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T15:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/06\/Preview-na-socials.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Kouba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta 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