{"id":3953,"date":"2024-05-20T01:19:11","date_gmt":"2024-05-19T23:19:11","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3953"},"modified":"2024-05-22T17:19:05","modified_gmt":"2024-05-22T15:19:05","slug":"novinky-v-seo-duben-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-duben-2024\/","title":{"rendered":"Novinky v SEO duben 2024"},"content":{"rendered":"\n

M\u011bs\u00edc zase utekl jako voda a my jsme zp\u011bt se sv\u00fdmi novinkami ze sv\u011bta SEO. Pravideln\u011b sledujeme d\u011bn\u00ed ve vyhled\u00e1v\u00e1n\u00ed a neunikne n\u00e1m nic, co by mohlo pozitivn\u011b \u010di negativn\u011b ovlivnit organick\u00fd v\u00fdkon va\u0161eho webu \u010di e-shopu. Poj\u010fme spole\u010dn\u011b na to.<\/p>\n\n\n\n

OpenAI pl\u00e1nuje zve\u0159ej\u0148ovat odkazy na zdroje<\/h1>\n\n\n\n

Funkce, kterou u\u017e od sv\u00e9ho p\u0159\u00edchodu nab\u00edzel nap\u0159\u00edklad Bing, m\u00e1 p\u0159ij\u00edt do odpov\u011bd\u00ed um\u011bl\u00e9 inteligence ChatGPT od OpenAI v dohledn\u00e9 dob\u011b. St\u00e1t se tak m\u00e1 na z\u00e1klad\u011b uzav\u0159en\u00e9 dohody o obsahu s velk\u00fdmi vydavatelsk\u00fdmi a medi\u00e1ln\u00edmi domy v r\u00e1mci cel\u00e9ho sv\u011bta. V\u00fdm\u011bnou za takov\u00e9 privilegium umo\u017en\u00ed m\u00e9dia robot\u016fm ChatGPT tr\u00e9novat na jejich textech. Cel\u00e1 spolupr\u00e1ce by se v ChatGPT m\u011bla projevit formou tzv. citac\u00ed, neboli \u00faryvk\u016f z konkr\u00e9tn\u00edch zdroj\u016f v\u010detn\u011b uveden\u00ed zdroje samotn\u00e9ho.<\/p>\n\n\n\n

To je velk\u00e1 p\u0159\u00edle\u017eitost pro vydavatele a samotn\u00e9 SEO. Zat\u00edm tedy nezn\u00e1me technick\u00e9 podrobnosti zm\u00edn\u011bn\u00fdch odkaz\u016f. Vyvst\u00e1v\u00e1 z toho \u0159ada dal\u0161\u00edch ot\u00e1zek. Bude se to tedy t\u00fdkat pouze vydavatel\u016f v r\u00e1mci uzav\u0159en\u00e9 dohody? P\u0159eklop\u00ed tuto funkci ChatGPT i do chystan\u00e9ho vyhled\u00e1va\u010de? Bude mo\u017enost dostat se v\u00fdm\u011bnou za tr\u00e9ninkov\u00e1 data do t\u00e9to spolupr\u00e1ce i pro ostatn\u00ed v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku? Jak se vyrovnaj\u00ed zapojen\u00ed vydavatel\u00e9 s t\u00edm, \u017ee ChatGPT bude konkurenci pos\u00edlat nemal\u00fd traffic nav\u00edc? No, jsme zv\u011bdav\u00ed, stejn\u011b jako vy.<\/p>\n\n\n\n

zdroj: https:\/\/www.searchenginejournal.com\/openai-to-show-content-links-in-response-to-queries\/515214\/<\/a><\/p>\n\n\n\n

Google znemo\u017enil manu\u00e1ln\u00ed p\u0159id\u00e1n\u00ed obsahu do Google News<\/h1>\n\n\n\n

Pokud se na poli publikov\u00e1n\u00ed obsahu, a\u0165 u\u017e toho zpravodajsk\u00e9ho nebo jak\u00e9hokoliv jin\u00e9ho, pohybujete, tak jste se ji\u017e setkali s mo\u017enost\u00ed zapojit se do vydavatelsk\u00e9 platformy od spole\u010dnosti Google. Jednalo se o Google Publisher Center a obsah vych\u00e1zel v r\u00e1mci Google News kan\u00e1l\u016f. Dosud jste mohli vlastn\u00edm p\u0159i\u010din\u011bn\u00edm p\u0159id\u00e1vat obsah manu\u00e1ln\u011b v r\u00e1mci administrace centra. To se ale v posledn\u00edch dnech zm\u011bnilo. Google tuto mo\u017enost \u00fapln\u011b vypnul a nechal se sly\u0161et, \u017ee si za\u010dne obsah do Google News vyb\u00edrat s\u00e1m tak, aby byl obsah v\u00edce inkluzivn\u00ed a relevantn\u00ed.<\/p>\n\n\n\n

zdroj: https:\/\/www.searchenginejournal.com\/google-news-deletes-manual-submission-option\/515094\/<\/a><\/p>\n\n\n\n

Google aktualizoval seznam sv\u00fdch IP adres<\/h1>\n\n\n\n

Pokud se v oboru pohybujete ji\u017e del\u0161\u00ed dobu, jist\u011b jste se setkali s ob\u010dasn\u00fdm probl\u00e9mem blokov\u00e1n\u00ed IP adres Google a t\u00edm znemo\u017en\u011bn\u00ed p\u0159\u00edstupu robot\u016fm. Velmi \u010dasto se to stane omylem, nebo \u0161patn\u011b nastaven\u00fdmi vnit\u0159n\u00edmi bezpe\u010dnostn\u00edmi p\u0159edpisy dodavatele webov\u00e9ho \u0159e\u0161en\u00ed. Nicm\u00e9n\u011b p\u0159ijde se na to a\u017e v momentu, kdy to za\u010dne zp\u016fsobovat nemal\u00e9 \u0161kody v podob\u011b ztr\u00e1ty potenci\u00e1ln\u00edho trafficu nebo r\u016fstu projektu. Tento probl\u00e9m znemo\u017en\u00ed i relevantn\u00ed sb\u011br dat a jejich vyhodnocen\u00ed.<\/p>\n\n\n\n

Google jednou za \u010das obm\u011bn\u00ed sv\u016fj seznam IP adres, kter\u00e9 vyu\u017e\u00edv\u00e1 k proch\u00e1zen\u00ed internetu. Stalo se tak i nyn\u00ed jen p\u0159ed n\u011bkolika m\u00e1lo dny. Doporu\u010dujeme seznam IP p\u0159edat na poskytovatele va\u0161eho webov\u00e9ho \u0159e\u0161en\u00ed a zkontrolovat, \u017ee nedojde k n\u011bjak\u00e9mu necht\u011bn\u00e9mu zablokov\u00e1n\u00ed na va\u0161\u00ed stran\u011b. N\u00ed\u017ee poskytujeme odkazy na oba dosud zn\u00e1m\u00e9 a relevantn\u00ed seznamy IP adres.<\/p>\n\n\n\n

https:\/\/developers.google.com\/static\/search\/apis\/ipranges\/user-triggered-fetchers.json<\/figure>\n\n\n\n
https:\/\/developers.google.com\/static\/search\/apis\/ipranges\/user-triggered-fetchers-google.json<\/figure>\n\n\n\n

zdroj: https:\/\/www.seroundtable.com\/google-update-googlebots-ip-addresses-34702.html<\/a><\/p>\n\n\n\n

Google potvrdil, \u017ee zp\u011btn\u00e9 odkazy nejsou tak d\u016fle\u017eit\u00e9<\/h1>\n\n\n\n

Linkbuilding, neboli tvorba a spr\u00e1va portfolia zp\u011btn\u00fdch odkaz\u016f a po v\u00edce ne\u017e desetilet\u00ed stala denn\u00ed chlebem n\u00e1s, SEO specialist\u016f. R\u016fzn\u00ed specialist\u00e9 a propag\u00e1to\u0159i zp\u011btn\u00fdm odkaz\u016fm p\u0159isuzuj\u00ed v\u011bt\u0161\u00ed \u010di men\u0161\u00ed v\u00e1hu dle toho, jakou s nimi maj\u00ed zku\u0161enost, nebo co si o nich p\u0159e\u010detli.<\/p>\n\n\n\n

Google se i v minulosti nechal opakovan\u011b sly\u0161et, aby se specialist\u00e9 nezam\u011b\u0159ovali prim\u00e1rn\u011b na zp\u011btn\u00e9 odkazy. Jejich role zkr\u00e1tka v \u010dase postupn\u011b kles\u00e1. Osobn\u011b s t\u00edm souhlas\u00edm. Zp\u011btn\u00fdm odkaz\u016fm p\u0159isuzuji tak\u00e9 st\u00e1le men\u0161\u00ed hodnotu a t\u011bm placen\u00fdm, v obsahu, kter\u00fd nikdo nenav\u0161t\u011bvuje, dokonce hodnotu nulovou. Trh s takov\u00fdmi bezcenn\u00fdmi odkazy je bohu\u017eel p\u0159\u00edli\u0161 velk\u00fd a Google boj s takov\u00fdmi odkazy bohu\u017eel nevyhr\u00e1v\u00e1 a nikdy vyhr\u00e1vat nebude. Jedinou cestou je pr\u00e1v\u011b sni\u017eov\u00e1n\u00ed vlivu takov\u00fdch odkaz\u016f. Velmi dlouho u\u017e doch\u00e1z\u00ed ke zna\u010dn\u00e9mu zneu\u017e\u00edv\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f k um\u011bl\u00e9mu ovlivn\u011bn\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a to je v rozporu s celou my\u0161lenkou vyhled\u00e1v\u00e1n\u00ed jako takov\u00e9ho. Bude zaj\u00edmav\u00e9 sledovat, jak se Google postav\u00ed k odkaz\u016fm nad\u00e1le. Zda od nich v n\u011bjak\u00e9 form\u011b neupust\u00ed nap\u0159\u00edklad \u00fapln\u011b. Nech\u00e1me se p\u0159ekvapit. Ka\u017edop\u00e1dn\u011b doporu\u010duji nes\u00e1zet pouze na jednu kartu.<\/p>\n\n\n\n

zdroj: https:\/\/x.com\/patrickstox\/status\/1781349615465304466<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
M\u011bs\u00edc zase utekl jako voda a my jsme zp\u011bt se sv\u00fdmi novinkami ze sv\u011bta SEO. Pravideln\u011b sledujeme d\u011bn\u00ed ve vyhled\u00e1v\u00e1n\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":3955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"\nNovinky v SEO duben 2024 - Blog Webmium.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-duben-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v SEO duben 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"M\u011bs\u00edc zase utekl jako voda a my jsme zp\u011bt se sv\u00fdmi novinkami ze sv\u011bta SEO. 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