{"id":3951,"date":"2024-05-17T09:00:00","date_gmt":"2024-05-17T07:00:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3951"},"modified":"2024-06-03T17:59:04","modified_gmt":"2024-06-03T15:59:04","slug":"novinky-v-ppc-duben-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-duben-2024\/","title":{"rendered":"Novinky v PPC duben 2024"},"content":{"rendered":"\n

Copilot v Microsoft Ads pro v\u0161echny<\/strong><\/h1>\n\n\n\n

Spole\u010dnost Microsoft ozn\u00e1mila \u017ee AI slu\u017eba Copilot je k dispozici v\u0161em inzerent\u016fm, v r\u00e1mci reklamn\u00ed platformy Microsoft Advertising Platform. Tato nov\u00e1 funkce p\u0159ich\u00e1z\u00ed m\u011bs\u00edc pot\u00e9, co Microsoft roz\u0161\u00ed\u0159il testovac\u00ed skupinu.<\/p>\n\n\n\n

Copilot umo\u017e\u0148uje inzerent\u016fm efektivn\u011bji vyu\u017e\u00edvat sv\u016fj \u010das t\u00edm, \u017ee p\u0159eb\u00edr\u00e1 rutinn\u00ed \u00fakoly. Inzerent se tak m\u016f\u017ee v\u00edce zam\u011b\u0159it na strategick\u00e1 rozhodnut\u00ed a zlep\u0161en\u00ed celkov\u00e9 v\u00fdkonnosti reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n

Copilot v r\u00e1mci Microsoft Ads nab\u00edz\u00ed \u0159adu funkc\u00ed, v\u010detn\u011b konverza\u010dn\u00edho chatu, doporu\u010den\u00ed pro kreativy reklam jako jsou obr\u00e1zky nebo p\u0159\u00edmo generov\u00e1n\u00ed obr\u00e1zk\u016f a text\u016f.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026<\/a><\/p>\n\n\n\n

Nov\u00e9 AI funkce pro Performance Max kampan\u011b<\/strong><\/h1>\n\n\n\n

Google ned\u00e1vno ozn\u00e1mil p\u0159id\u00e1n\u00ed nov\u00fdch AI funkc\u00ed pro Performance Max (PMax), kter\u00e9 maj\u00ed inzerent\u016fm poskytnout je\u0161t\u011b v\u00edce mo\u017enost\u00ed a n\u00e1stroj\u016f pro optimalizaci jejich reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n

Jednou z nov\u00fdch funkc\u00ed je re\u017eim Customer Value, kter\u00fd je moment\u00e1ln\u011b v beta verzi. Tato funkce m\u00e1 pomoci inzerent\u016fm PMax identifikovat a z\u00edskat z\u00e1kazn\u00edky s vysokou hodnotou, kte\u0159\u00ed p\u0159isp\u00edvaj\u00ed ke zlep\u0161en\u00ed v\u00fdkonnosti kampan\u00ed.<\/p>\n\n\n\n

Dal\u0161\u00ed novinkou je c\u00edl Customer retention, tak\u00e9 v beta verzi, kter\u00fd se zam\u011b\u0159uje na obnoven\u00ed kontaktu se ztracen\u00fdmi z\u00e1kazn\u00edky a zlep\u0161en\u00ed retence.<\/p>\n\n\n\n

Google tak\u00e9 p\u0159edstavil podrobn\u00e9 demografick\u00e9 \u00fadaje, jako je informace o v\u011bkov\u00fdch skupin\u00e1ch a pohlav\u00ed, kter\u00e9 jsou nyn\u00ed k dispozici v n\u00e1stroji Audience Insights. Tento n\u00e1stroj umo\u017e\u0148uje inzerent\u016fm l\u00e9pe porozum\u011bt demografick\u00fdm skupin\u00e1m a vyu\u017e\u00edvat tato data k vytv\u00e1\u0159en\u00ed c\u00edlen\u011bj\u0161\u00edch reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n

Dal\u0161\u00ed novou funkc\u00ed je mo\u017enost z\u00edsk\u00e1n\u00ed poznatk\u016f o rozpo\u010dtov\u00e9m tempu kampan\u011b v re\u00e1ln\u00e9m \u010dase. Tato funkce umo\u017e\u0148uje inzerent\u016fm sledovat v\u00fddaje, progn\u00f3zy v\u00fdkonnosti konverz\u00ed a analyzovat tempo kampan\u011b, aby identifikovali strategick\u00e9 oblasti pro optimalizaci rozpo\u010dtu.<\/p>\n\n\n\n

Nakonec, inzerenti Performance Max nyn\u00ed mohou vylou\u010dit konkr\u00e9tn\u00ed IP adresy na \u00farovni \u00fa\u010dtu, co\u017e umo\u017en\u00ed sn\u00ed\u017eit pl\u00fdtv\u00e1n\u00ed rozpo\u010dtem na necht\u011bn\u00e9 reklamn\u00ed interakce.<\/p>\n\n\n\n

Tyto nov\u00e9 funkce AI pro Performance Max poskytuj\u00ed inzerent\u016fm roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti a n\u00e1stroje pro lep\u0161\u00ed \u0159\u00edzen\u00ed a optimalizaci jejich reklamn\u00edch kampan\u00ed na platform\u011b Google.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-performance-max-new-ai-features-440031<\/a><\/p>\n\n\n\n

Nov\u00e9 \u0161t\u00edtky u produkt\u016f v Google N\u00e1kupech<\/strong><\/h1>\n\n\n\n

Google ned\u00e1vno p\u0159edstavil novinku pro obchodn\u00edky v r\u00e1mci reklamn\u00ed platformy Google N\u00e1kupy \u2013 konverzn\u00ed \u0161t\u00edtky. Tyto \u0161t\u00edtky p\u0159edstavuj\u00ed odznaky soci\u00e1ln\u00edho d\u016fkazu, kter\u00e9 p\u0159\u00edmo ve v\u00fdpisech reklam v Google N\u00e1kupech zv\u00fdraz\u0148uj\u00ed obl\u00edbenost produktu b\u011bhem n\u00e1kupu.<\/p>\n\n\n\n

Nov\u00e9 konverzn\u00ed \u0161t\u00edtky, jako nap\u0159\u00edklad \u201enejprod\u00e1van\u011bj\u0161\u00ed\u201c nebo \u201ened\u00e1vno zde nakoupilo 1 000 lid\u00ed\u201c, poskytuj\u00ed obchodn\u00edk\u016fm mo\u017enost prezentovat vizu\u00e1ln\u00ed informace o prodejn\u00edch \u00fasp\u011b\u0161\u00edch produkt\u016f p\u0159\u00edmo v reklamn\u00edch v\u00fdpisech.<\/p>\n\n\n\n

Google uv\u00e1d\u00ed, \u017ee konverzn\u00ed \u0161t\u00edtky maj\u00ed n\u011bkolik v\u00fdhod pro obchodn\u00edky. Prvn\u00ed je zlep\u0161en\u00ed celkov\u00e9ho z\u00e1\u017eitku z\u00e1kazn\u00edka t\u00edm, \u017ee pom\u00e1h\u00e1 zv\u00fdraznit nejlep\u0161\u00ed produkty. D\u00e1le pom\u00e1haj\u00ed budovat d\u016fv\u011bru a poskytuj\u00ed soci\u00e1ln\u00ed d\u016fkaz, zd\u016fraz\u0148uj\u00edc\u00ed interakce s produktem ostatn\u00edmi z\u00e1kazn\u00edky. Nakonec, d\u00edky konverzn\u00edm \u0161t\u00edtk\u016fm mohou v\u00fdpisy reklam vyniknout a v\u00e9st k vy\u0161\u0161\u00edmu po\u010dtu n\u00e1kup\u016f. Tato nov\u00e1 funkce p\u0159in\u00e1\u0161\u00ed obchodn\u00edk\u016fm v\u011bt\u0161\u00ed mo\u017enosti pro efektivn\u00ed prezentaci sv\u00fdch produkt\u016f a zv\u00fdrazn\u011bn\u00ed jejich \u00fasp\u011bch\u016f p\u0159i n\u00e1kupu prost\u0159ednictv\u00edm Google N\u00e1kup\u016f.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-shopping-ads-get-conversion-annotations-440394<\/a><\/p>\n\n\n\n

Omezen\u00ed funk\u010dnosti pozastaven\u00fdch reklamn\u00edch \u00fa\u010dt\u016f v Google Ads<\/strong><\/h1>\n\n\n\n

Google pl\u00e1nuje v \u010dervnu 2024 zav\u00e9st omezen\u00ed pro pozastaven\u00e9 \u00fa\u010dty Google Ads, co\u017e ovlivn\u00ed akce, kter\u00e9 inzerenti mohou prov\u00e1d\u011bt b\u011bhem doby, kdy jsou jejich \u00fa\u010dty pozastaveny.<\/p>\n\n\n\n

Tato zm\u011bna se zam\u011b\u0159uje na kl\u00ed\u010dov\u00e9 funkce, jako je fakturace, odvol\u00e1n\u00ed\/ov\u011b\u0159ov\u00e1n\u00ed, nastaven\u00ed zabezpe\u010den\u00ed a navigace v \u00fa\u010dtu. Jin\u00e9 akce, jako je \u00faprava kampan\u00ed nebo vytv\u00e1\u0159en\u00ed nov\u00fdch reklamn\u00edch aktivit, budou inzerent\u016fm s pozastaven\u00fdmi \u00fa\u010dty zak\u00e1z\u00e1ny. Tato opat\u0159en\u00ed maj\u00ed pos\u00edlit kontrolu spole\u010dnosti Google nad pozastaven\u00fdmi \u00fa\u010dty a z\u00e1rove\u0148 umo\u017enit omezen\u00fd p\u0159\u00edstup pro vykon\u00e1n\u00ed kl\u00ed\u010dov\u00fdch \u00fakon\u016f, v\u010detn\u011b vy\u00fa\u010dtov\u00e1n\u00ed, nastaven\u00ed \u00fa\u010dtu a proces\u016f odvol\u00e1n\u00ed. T\u00edmto krokem se Google sna\u017e\u00ed l\u00e9pe \u0159\u00eddit a omezit mo\u017enosti prov\u00e1d\u011bn\u00ed aktivit inzerent\u016fm, jejich\u017e \u00fa\u010dty byly pozastaveny.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-limits-functionality-of-suspended-ads-accounts-440472<\/a><\/p>\n\n\n\n

P\u0159\u00edjmy Google z vyhled\u00e1v\u00e1n\u00ed op\u011bt meziro\u010dn\u011b vzrostly<\/strong><\/h1>\n\n\n\n

Vyhled\u00e1v\u00e1n\u00ed na Googlu zaznamenalo v\u00fdznamn\u00fd meziro\u010dn\u00ed n\u00e1r\u016fst p\u0159\u00edjm\u016f o 14 % na 46 miliard dolar\u016f v prvn\u00edm \u010dtvrtlet\u00ed roku 2024, co\u017e p\u0159edstavuje v\u00fdrazn\u00fd r\u016fst ve srovn\u00e1n\u00ed s 40 miliardami dolar\u016f za stejn\u00e9 obdob\u00ed v roce 2023. Tento n\u00e1r\u016fst p\u0159isp\u011bl k celkov\u00e9mu meziro\u010dn\u00edmu zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f z reklamy Google o 13 % na 61 miliard dolar\u016f v prvn\u00edm \u010dtvrtlet\u00ed 2024, ve srovn\u00e1n\u00ed s 54,5 miliardy dolar\u016f v roce 2023.<\/p>\n\n\n\n

Nejv\u011bt\u0161\u00ed skok v p\u0159\u00edjmech z reklamy zaznamenal YouTube, kde p\u0159\u00edjmy dos\u00e1hly 8 miliard dolar\u016f, co\u017e p\u0159edstavuje 20% n\u00e1r\u016fst oproti 6,6 miliardy dolar\u016f v prvn\u00edm \u010dtvrtlet\u00ed 2023. Tento trend byl podpo\u0159en z\u00e1m\u011brn\u00fdm potla\u010den\u00edm blok\u00e1tor\u016f reklam ze strany Google v minul\u00e9m roce. Tato data sv\u011bd\u010d\u00ed o siln\u00e9 v\u00fdkonnosti vyhled\u00e1v\u00e1n\u00ed Google a YouTube jako kl\u00ed\u010dov\u00fdch pil\u00ed\u0159\u016f r\u016fstu p\u0159\u00edjm\u016f pro spole\u010dnost Alphabet v prvn\u00edm \u010dtvrtlet\u00ed roku 2024.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-search-revenue-increases-14-yoy-to-46-billion-440001<\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Copilot v Microsoft Ads pro v\u0161echny Spole\u010dnost Microsoft ozn\u00e1mila \u017ee AI slu\u017eba Copilot je k dispozici v\u0161em inzerent\u016fm, v r\u00e1mci […]<\/p>\n","protected":false},"author":3,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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