{"id":3811,"date":"2024-04-22T10:01:00","date_gmt":"2024-04-22T08:01:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3811"},"modified":"2024-05-13T09:30:34","modified_gmt":"2024-05-13T07:30:34","slug":"novinky-v-ppc-brezen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-brezen-2024\/","title":{"rendered":"Novinky v PPC b\u0159ezen 2024"},"content":{"rendered":"\n

Omezen\u00ed vylou\u010den\u00ed lokalit<\/h2>\n\n\n\n

Google Ads ned\u00e1vno zavedl omezen\u00ed t\u00fdkaj\u00edc\u00ed se vylou\u010den\u00ed polohy na \u00farovni zem\u011b, kter\u00e9 ovliv\u0148uje inzerenty po cel\u00e9m sv\u011bt\u011b. Tato novinka nyn\u00ed umo\u017e\u0148uje inzerent\u016fm vylou\u010dit pouze 120 zem\u00ed. Tato zm\u011bna znamen\u00e1, \u017ee pro inzerenty bude d\u016fle\u017eit\u00e9 pe\u010dliv\u011b vyb\u00edrat, kter\u00e9 zem\u011b cht\u011bj\u00ed vylou\u010dit, aby nedo\u0161lo k p\u0159ekro\u010den\u00ed tohoto nov\u00e9ho limitu. <\/p>\n\n\n\n

Google Ads informuje inzerenty, \u017ee pokud p\u0159ekro\u010d\u00ed stanoven\u00fd po\u010det vylou\u010den\u00fdch subjekt\u016f, obdr\u017e\u00ed varov\u00e1n\u00ed. Toto omezen\u00ed m\u00e1 za c\u00edl p\u0159in\u00e9st v\u011bt\u0161\u00ed transparentnost a \u00fa\u010dinnost do procesu pl\u00e1nov\u00e1n\u00ed kampan\u00ed prost\u0159ednictv\u00edm Google Ads.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-ads-now-limits-country-level-location-exclusions-438239<\/a><\/p>\n\n\n\n

Inzerce vozidel ji\u017e brzy i u n\u00e1s?<\/h2>\n\n\n\n

Google roz\u0161i\u0159uje sv\u00e9 inzer\u00e1ty nab\u00edzej\u00edc\u00ed vozidla na nov\u00e9 trhy. Vehicle Listing Ads (VLA) v r\u00e1mci Google Ads nyn\u00ed expanduj\u00ed do nov\u00fdch teritori\u00ed, jako jsou Velk\u00e1 Brit\u00e1nie, N\u011bmecko a Francie, kde jsou ji\u017e k dispozici v beta verzi. Tato nov\u00e1 funkce, d\u0159\u00edve omezen\u00e1 na USA, Kanadu a Austr\u00e1lii, se do konce druh\u00e9ho \u010dtvrtlet\u00ed roz\u0161\u00ed\u0159\u00ed tak\u00e9 do Nizozemska, It\u00e1lie a \u0160pan\u011blska. <\/p>\n\n\n\n

Pro inzerenty to znamen\u00e1 mo\u017enost c\u00edlit na z\u00e1kazn\u00edky, kte\u0159\u00ed projevuj\u00ed z\u00e1jem o n\u00e1kup vozidla, co\u017e m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd pozitivn\u00ed dopad na efektivitu jejich reklamn\u00edch kampan\u00ed. S t\u00edmto roz\u0161\u00ed\u0159en\u00edm mohou inzerenti l\u00e9pe vyu\u017e\u00edt potenci\u00e1lu PPC kampan\u00ed.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-vehicle-listing-ads-uk-denmark-france-438899<\/a><\/p>\n\n\n\n

Google vyp\u00edn\u00e1 slu\u017eby Google Analytics Universal v\u010detn\u011b API! <\/h2>\n\n\n\n

Google intenzivn\u011b upozor\u0148uje u\u017eivatele, aby p\u0159e\u0161li na novou slu\u017ebu Google Analytics 4 a opustili Universal Analytics (UA) d\u0159\u00edve, ne\u017e bude k 1. \u010dervenci 2024 ukon\u010deno poskytov\u00e1n\u00ed v\u0161ech slu\u017eeb a rozhran\u00ed API UA. Google Analytics 4 \u00fapln\u011b nahrad\u00ed UA, co\u017e znamen\u00e1, \u017ee od \u010dervence nebude mo\u017en\u00e9 p\u0159istupovat k funkc\u00edm UA p\u0159es rozhran\u00ed Google Analytics nebo API. Pro ty, kte\u0159\u00ed je\u0161t\u011b kompletn\u011b nep\u0159e\u0161li na GA4, Google doporu\u010duje za\u010d\u00edt s p\u0159echodem co nejd\u0159\u00edve, aby se vyhnuli mo\u017en\u00e9 ztr\u00e1t\u011b dat a m\u011bli p\u0159\u00edstup k nov\u00fdm n\u00e1stroj\u016fm a vylep\u0161en\u00e9 anal\u00fdze poskytovan\u00e9 GA4. Tato zm\u011bna m\u00e1 za c\u00edl poskytnout u\u017eivatel\u016fm modern\u011bj\u0161\u00ed a v\u00fdkonn\u011bj\u0161\u00ed n\u00e1stroje pro sledov\u00e1n\u00ed a anal\u00fdzu jejich webov\u00fdch dat.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/reminder-google-universal-analytics-services-api-turn-off-439040<\/a><\/p>\n\n\n\n

Google pl\u00e1nuje odkoupit spole\u010dnost HubSpot<\/h2>\n\n\n\n

Potenci\u00e1ln\u00ed dohoda mezi spole\u010dnost\u00ed Google a HubSpot pravd\u011bpodobn\u011b vyvol\u00e1 novou vlnu antimonopoln\u00edch kontrol, a to jak v USA, tak v Evrop\u011b. I kdy\u017e Google zat\u00edm ofici\u00e1ln\u011b nepodal nab\u00eddku na p\u0159evzet\u00ed spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se softwarem pro online marketing, jej\u00ed\u017e hodnota je odhadov\u00e1na na 35 miliard dolar\u016f, odborn\u00edci ji\u017e nyn\u00ed diskutuj\u00ed o mo\u017en\u00fdch dopadech tohoto kroku na hospod\u00e1\u0159skou sout\u011b\u017e.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/googles-hubspot-antitrust-scrutiny-439548<\/a><\/p>\n\n\n\n

Google aktualizuje specifikace produktov\u00fdch feed\u016f pro Merchant Center<\/h2>\n\n\n\n

Google p\u0159in\u00e1\u0161\u00ed aktualizace specifikac\u00ed dat pro Merchant Center s c\u00edlem zlep\u0161it kvalitu informac\u00ed o produktech v placen\u00fdch i organick\u00fdch v\u00fdpisech v obchodn\u00edch platform\u00e1ch. Tato aktualizace zahrnuje nov\u00e9 po\u017eadavky na form\u00e1tov\u00e1n\u00ed produktov\u00fdch dat, kter\u00e9 zajist\u00ed, \u017ee informace o produktech odeslan\u00e9 do Merchant Center budou optim\u00e1ln\u011b p\u0159ipraveny pro \u00fasp\u011b\u0161n\u00e9 zobrazen\u00ed reklam v sekci N\u00e1kupy a organick\u00fdch v\u00fdsledc\u00edch. Google pravideln\u011b aktualizuje tato pravidla, aby vylep\u0161il u\u017eivatelskou zku\u0161enost nakupov\u00e1n\u00ed na sv\u00e9 platform\u011b. <\/p>\n\n\n\n

Nov\u011b zaveden\u00e9 atributy pro specifikace produktov\u00fdch dat, ovlivn\u00ed obsah generovan\u00fd um\u011blou inteligenc\u00ed v reklam\u00e1ch na platform\u011b N\u00e1kupy i v neplacen\u00fdch z\u00e1znamech. Obchodn\u00edci nyn\u00ed mus\u00ed za\u010d\u00edt za\u010dle\u0148ovat texty vytvo\u0159en\u00e9 generativn\u00ed um\u011blou inteligenc\u00ed pomoc\u00ed nov\u00fdch atribut\u016f: strukturovan\u00fd n\u00e1zev [structured_title] a strukturovan\u00fd popis [structured_description], pokud cht\u011bj\u00ed zajistit spr\u00e1vn\u00e9 zobrazen\u00ed sv\u00fdch produkt\u016f. <\/p>\n\n\n\n

Dal\u0161\u00edm nov\u00fdm prvkem je atribut v\u011brnostn\u00ed program [loyalty_program], kter\u00fd umo\u017e\u0148uje nastavit \u010dlensk\u00e9 ceny a v\u011brnostn\u00ed body v USA a Japonsku. Tento atribut umo\u017en\u00ed Googlu p\u0159esn\u011bji zobrazovat v\u00fdhody v\u011brnostn\u00edch program\u016f, jak jsou nakonfigurov\u00e1ny v Merchant Center, co\u017e p\u0159isp\u011bje k lep\u0161\u00edmu zapojen\u00ed u\u017eivatel\u016f. <\/p>\n\n\n\n

Krom\u011b toho byl p\u0159edstaven atribut [auto_pricing_min_price], kter\u00fd umo\u017e\u0148uje nastavit nejni\u017e\u0161\u00ed inzerovanou cenu produktu (MAP). Tyto informace Google vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad pro n\u00e1vrhy ak\u010dn\u00edch cen, automatick\u00e9 slevy a dynamick\u00e9 promoakce, co\u017e pom\u00e1h\u00e1 obchodn\u00edk\u016fm l\u00e9pe optimalizovat sv\u00e9 reklamn\u00ed kampan\u011b a c\u00edlit na relevantn\u00ed z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/google-updates-merchant-center-product-data-specifications-2024-439599<\/a><\/p>\n\n\n\n

Vylep\u0161en\u00ed nativn\u00edch kampan\u00ed v Microsoft Ads<\/h2>\n\n\n\n

Microsoft p\u0159in\u00e1\u0161\u00ed vylep\u0161en\u00ed nativn\u00edch kampan\u00ed prost\u0159ednictv\u00edm roz\u0161\u00ed\u0159en\u00e9 metody CPC. Od 30. dubna za\u010dne platforma Microsoft Advertising postupn\u011b p\u0159ech\u00e1zet z manu\u00e1ln\u00edho nab\u00edzen\u00ed na vylep\u0161enou strategii CPC. Tento proces konverze st\u00e1vaj\u00edc\u00edch kampan\u00ed s obr\u00e1zky a feedem na novou metodu by m\u011bl b\u00fdt dokon\u010den do 17. kv\u011btna 2024. Sou\u010dasn\u011b od 30. dubna Microsoft postupn\u011b ukon\u010d\u00ed mo\u017enost manu\u00e1ln\u00edho nab\u00edzen\u00ed CPC pro nov\u011b vytvo\u0159en\u00e9 nativn\u00ed kampan\u011b. Tyto aktualizace a zm\u011bny jsou zam\u011b\u0159eny na zlep\u0161en\u00ed efektivity a v\u00fdkonnosti reklamn\u00edch kampan\u00ed v r\u00e1mci Microsoft Advertising, p\u0159i\u010dem\u017e se o\u010dek\u00e1v\u00e1, \u017ee p\u0159echod na vylep\u0161enou CPC p\u0159inese inzerent\u016fm lep\u0161\u00ed mo\u017enosti optimalizace a zv\u00fd\u0161\u00ed jejich \u00fasp\u011bch p\u0159i dosahov\u00e1n\u00ed c\u00edl\u016f kampan\u00ed.<\/p>\n\n\n\n

Zdroj: https:\/\/searchengineland.com\/microsoft-native-campaigns-enhanced-cpc-439006<\/a><\/p>\n\n\n\n

Roz\u0161\u00ed\u0159en\u00ed nab\u00eddek Maximalizace hodnoty konverze<\/h2>\n\n\n\n

Microsoft roz\u0161i\u0159uje mo\u017enost Maximalizace hodnoty konverze na v\u00edce typ\u016f kampan\u00ed, nejen na chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b, ale i na v\u0161echny n\u00e1kupn\u00ed a vyhled\u00e1vac\u00ed kampan\u011b. Tato strategie nab\u00eddky umo\u017e\u0148uje automaticky upravovat nab\u00eddky v re\u00e1ln\u00e9m \u010dase s c\u00edlem maximalizovat celkovou hodnotu konverze v r\u00e1mci stanoven\u00e9ho rozpo\u010dtu. D\u0159\u00edve byla tato funkce exkluzivn\u00ed pro chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b, ale nyn\u00ed je dostupn\u00e1 pro \u0161ir\u0161\u00ed spektrum kampan\u00ed, co\u017e umo\u017e\u0148uje inzerent\u016fm optimalizovat sv\u00e9 investice do reklamy podle konkr\u00e9tn\u00edch c\u00edl\u016f n\u00e1vratnosti investic (ROAS). Pokud m\u00e1te z\u00e1jem o specifickou n\u00e1vratnost investic, m\u016f\u017eete vyu\u017e\u00edt nastaven\u00ed c\u00edlov\u00e9 hodnoty ROAS a l\u00e9pe \u0159\u00eddit v\u00fdkonnost va\u0161ich kampan\u00ed na platform\u011b Microsoft Advertising.<\/p>\n\n\n\n

https:\/\/searchengineland.com\/microsoft-expands-maximum-conversion-calue-shopping-search-campaigns-438955<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Omezen\u00ed vylou\u010den\u00ed lokalit Google Ads ned\u00e1vno zavedl omezen\u00ed t\u00fdkaj\u00edc\u00ed se vylou\u010den\u00ed polohy na \u00farovni zem\u011b, kter\u00e9 ovliv\u0148uje inzerenty po cel\u00e9m […]<\/p>\n","protected":false},"author":3,"featured_media":3927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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t\u00fdkaj\u00edc\u00ed se vylou\u010den\u00ed polohy na \u00farovni zem\u011b, kter\u00e9 ovliv\u0148uje inzerenty po cel\u00e9m […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-brezen-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T08:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T07:30:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/04\/Preview-na-socials-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Kouba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta 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