{"id":3807,"date":"2024-04-19T23:11:35","date_gmt":"2024-04-19T21:11:35","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3807"},"modified":"2024-04-23T01:06:46","modified_gmt":"2024-04-22T23:06:46","slug":"novinky-v-seo-brezen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-brezen-2024\/","title":{"rendered":"Novinky v SEO b\u0159ezen 2024"},"content":{"rendered":"\n

Op\u011bt po m\u011bs\u00edci jsme tu s novinkami, kter\u00e9 se ud\u00e1ly v SEO. A nen\u00ed toho m\u00e1lo. Pod\u00edv\u00e1me se na novinky ohledn\u011b u\u017eivatelsk\u00e9 metriky INP, kterou Google ned\u00e1vno vypustil, nad\u00e1le studie, kter\u00e9 neukazuj\u00ed bl\u00ed\u017e\u00edc\u00ed se SGE v p\u0159\u00edli\u0161 dobr\u00e9m sv\u011btle, nebo jak se Google vyj\u00e1d\u0159il ke spamu v podob\u011b zp\u011btn\u00fdch odkaz\u016f. A to nen\u00ed v\u0161e. Poj\u010fme na to.<\/p>\n\n\n\n

Google spolupracuje s CMP partnery na lep\u0161\u00edm sk\u00f3re INP<\/h2>\n\n\n\n

V jedn\u00e9 z novinek minul\u00fdch m\u011bs\u00edc\u016f jsme si p\u0159edstavili metriku INP, kter\u00e1 v Core Web Vitals nahradila zastaralou metriku FID. M\u00e1 za \u00fakol m\u011b\u0159it a vyhodnocovat plynulost a odezvu u\u017eivatelsk\u00e9ho rozhran\u00ed webov\u00fdch str\u00e1nek. Nyn\u00ed se v\u0161ak uk\u00e1zalo, \u017ee Google aktivn\u011b pracuje se sv\u00fdmi partnery v r\u00e1mci CMP (Cookies Management Platform) na tom, aby weby po ud\u011blen\u00ed souhlasu vykazovaly lep\u0161\u00ed sk\u00f3re INP pomoc\u00ed efektivn\u00edho cachov\u00e1n\u00ed cookies. Je to dal\u0161\u00ed berli\u010dka, kterou Google podmi\u0148uje vyu\u017eit\u00ed CMP partner\u016f, kter\u00e9 dosud doporu\u010doval zejm\u00e9na kv\u016fli nov\u00e9mu Consent Mode. Na prvn\u00ed pohled se to m\u016f\u017ee zd\u00e1t jako prot\u011b\u017eov\u00e1n\u00ed partner\u016f a ud\u011blov\u00e1n\u00ed nespravedliv\u00e9 v\u00fdhody. Technicky to tak vn\u00edm\u00e1m tak\u00e9. Zaj\u00edmav\u00e9 bude sledovat, zda podobnou technologickou v\u00fdhodu, co se t\u00fd\u010de cachov\u00e1n\u00ed, budou moci vyu\u017e\u00edt i ostatn\u00ed, kte\u0159\u00ed nejsou CMP partnery a maj\u00ed Consent \u0159e\u0161en po vlastn\u00ed ose.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/google-improves-inp-for-sites-using-consent-management-platforms\/513605\/<\/a><\/p>\n\n\n\n

Studie bl\u00ed\u017e\u00edc\u00edho se SGE odhaluj\u00ed potenci\u00e1ln\u00ed probl\u00e9my pro SEO a branding<\/h2>\n\n\n\n

Google ji\u017e n\u011bjak\u00fd ten p\u00e1tek testuje a lad\u00ed novinku pro v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. SGE, neboli Search Generative Experience je zalo\u017eeno na um\u011bl\u00e9 inteligenci a bude m\u00edt za \u00fakol p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed odpov\u00eddat na vyhled\u00e1vac\u00ed dotazy. V minulosti jsme si uk\u00e1zali, \u017ee se tomu tak bude d\u00edt v r\u016fzn\u00fdch m\u00e9n\u011b, ale i v\u00edce invazivn\u00edch sc\u00e9n\u00e1\u0159\u00edch. Nen\u00ed tak divu, \u017ee se problematice v\u011bnuje hned n\u011bkolik studi\u00ed. Jedna ned\u00e1vn\u00e1 uk\u00e1zala nep\u0159\u00edli\u0161 lichotiv\u00e9 v\u00fdsledky.<\/p>\n\n\n\n

Studie uk\u00e1zala, \u017ee pokud u\u017eivatel ve vyhled\u00e1v\u00e1n\u00ed rozbal\u00ed v\u00fdsledky generovan\u00e9 AI, posune prvn\u00ed organick\u00e9 pozice a\u017e o 1200 pixel\u016f. To je opravdu podstatn\u00fd posun, kdy\u017e si uv\u011bdom\u00edte, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f pou\u017e\u00edv\u00e1 monitory s 1080 pixely na v\u00fd\u0161ku. To by znamenalo odsun a\u017e za ohyb obrazovky. To drasticky sn\u00ed\u017e\u00ed proklikovost (CTR) prvn\u00edch pozic. Dal\u0161\u00edm v\u00fdznamn\u00fdm probl\u00e9mem je fakt, \u017ee a\u017e 62% v\u00fdsledk\u016f, kter\u00e9 um\u011bl\u00e1 inteligence poskytla byla p\u0159evzata z web\u016f mimo prvn\u00ed des\u00edtku. M\u016f\u017eeme tak snadno polemizovat o jejich relevanci. Nejv\u00edce zasa\u017een\u00e9 budou segmenty e-commerce, elektronika a fashion. Tyto probl\u00e9my se nevyhnou ani n\u011bkter\u00fdm brand\u016fm, zejm\u00e9na t\u011bm lok\u00e1ln\u00edm. V\u011b\u0159\u00edm, \u017ee Google je\u0161t\u011b n\u011bjak\u00fdm zp\u016fsobem zas\u00e1hne, ale negativn\u00edch dopad\u016f bude i tak mnoho.<\/p>\n\n\n\n

Zdroj: https:\/\/www.searchenginejournal.com\/google-sge-study-reveals-potential-disruption-for-brands-seo\/512421\/<\/a><\/p>\n\n\n\n

Google se vyj\u00e1d\u0159il ke spamov\u00fdm praktik\u00e1m v r\u00e1mci zp\u011btn\u00fdch odkaz\u016f. Op\u011bt.<\/h2>\n\n\n\n

Spam v podob\u011b zp\u011btn\u00fdch odkaz\u016f za\u010d\u00edn\u00e1 b\u00fdt neodmyslitelnou sou\u010d\u00e1st\u00ed vyhodnocov\u00e1n\u00ed SEO a zejm\u00e9na kvality odkazov\u00e9ho portfolia. Setk\u00e1v\u00e1m se s t\u00edm v komunit\u011b velmi \u010dasto. Klienti se neust\u00e1le stresuj\u00ed s ka\u017ed\u00fdm nov\u00fdm odkazem ze spamov\u00fdch destinac\u00ed. Po\u017eaduj\u00ed p\u00e1lit \u010das na jejich odstran\u011bn\u00ed a \u0159e\u0161en\u00ed situace. Opakovan\u011b v\u0161ak upozor\u0148uji na to, abyste \u010das a pen\u00edze v\u011bnovali n\u011b\u010demu jin\u00e9mu a spamov\u00e9 odkazy p\u0159\u00edli\u0161 ne\u0159e\u0161ili. <\/p>\n\n\n\n

Matador John Mueller se k tomu u\u017e opakovan\u011b vyjad\u0159oval v minulosti a te\u010f to potvrdil znovu. Google m\u00e1 pokro\u010dil\u00e9 n\u00e1stroje a techniky pro vyhodnocen\u00ed takov\u00fdch odkaz\u016f. Dok\u00e1\u017ee je tak velmi spolehliv\u011b ignorovat a vy se tak nemus\u00edte tr\u00e1pit t\u00edm, \u017ee tyto odkazy vid\u00edte. Nikterak V\u00e1m neu\u0161kod\u00ed. Mnohem v\u011bt\u0161\u00ed dopad budou m\u00edt Va\u0161e kroky v podob\u011b kvalitn\u00edho obsahu a relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f. \u0160et\u0159ete tak sv\u016fj \u010das a pen\u00edze a jasn\u011b si ur\u010dete priority v r\u00e1mci optimalizace. Nekone\u010dn\u00e9 distancov\u00e1n\u00ed se od spamu mezi n\u011b nepat\u0159\u00ed.<\/p>\n\n\n\n

Zdroj:https:\/\/www.searchenginejournal.com\/google-on-spammy-backlinks-negative-impact-on-rankings\/511433\/<\/a><\/p>\n\n\n\n

Google ofici\u00e1ln\u011b potvrdil, \u017ee kvalitn\u00ed obsah proch\u00e1z\u00ed \u010dast\u011bji<\/h2>\n\n\n\n

Jeden z dal\u0161\u00edch men\u0161\u00edch m\u00fdt\u016f je vysv\u011btlen. Google se ofici\u00e1ln\u011b vyj\u00e1d\u0159il k tomu, jak ur\u010duje prioritu pro crawling. Do dne\u0161n\u00edho dne cel\u00e1 \u0159ada expert\u016f v r\u00e1mci SEO \u0159e\u0161ila pomysln\u00fd crawl budget. Tato domn\u011bnka byla zalo\u017een\u00e1 na tom, \u017ee Google m\u00e1 pro webov\u00e9 str\u00e1nky vyhrazen n\u011bjak\u00fd \u010das, nebo kapacitu pro ur\u010dit\u00fd po\u010det podstr\u00e1nek. Nen\u00ed tomu tak. Pokud bude obsah kvalitn\u00ed, Google ho projde v\u00edce a naopak. A nejen, \u017ee ho bude proch\u00e1zet v\u00edce, bude ho proch\u00e1zet i \u010dast\u011bji. C\u00edlem je tak tvo\u0159it kvalitn\u00ed, zaj\u00edmav\u00fd obsah pro sv\u00e9 \u010dten\u00e1\u0159e. Google v\u0161ak dodal, \u017ee pl\u00e1nov\u00e1n\u00ed crawlingu je zalo\u017een\u00e9 tak\u00e9 na tom, jak hledan\u00e1 konkr\u00e9tn\u00ed fr\u00e1ze je. Pokud je t\u00e9ma organicky t\u00e9m\u011b\u0159 mrtv\u00e9, nem\u00e1 Google pot\u0159ebu mu v r\u00e1mci crawlingu v\u011bnovat v\u00edce \u010dasu ne\u017e u obsahu, kter\u00fd u\u017eivatel\u00e9 hledaj\u00ed hodn\u011b. D\u00e1v\u00e1 to smysl. Do chv\u00edle kdy si uv\u011bdom\u00edm, \u017ee m\u00e9n\u011b hledan\u00e1 t\u00e9mata budou trp\u011bt na prodlevy v crawlingu, aktualizaci v\u00fdsledk\u016f a v\u00fdsledky se tak stanou pom\u011brn\u011b \u010dasto znehodnocen\u00fdmi nekvalitn\u00edmi weby. \u010c\u00edm hledan\u011bj\u0161\u00ed t\u00e9ma, t\u00edm kvalitn\u011bj\u0161\u00ed v\u00fdsledky by pak m\u011bly b\u00fdt. Nicm\u00e9n\u011b to je pouze m\u00e1 hypot\u00e9za. Realita je bohu\u017eel n\u011bkdy trochu jinde.<\/p>\n\n\n\n

Zdroj:https:\/\/www.searchenginejournal.com\/google-confirms-high-quality-content-is-crawled-more-often\/511202\/<\/a><\/p>\n\n\n\n

\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Op\u011bt po m\u011bs\u00edci jsme tu s novinkami, kter\u00e9 se ud\u00e1ly v SEO. A nen\u00ed toho m\u00e1lo. Pod\u00edv\u00e1me se na novinky […]<\/p>\n","protected":false},"author":2,"featured_media":3857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"\nNovinky v SEO b\u0159ezen 2024 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"P\u0159in\u00e1\u0161\u00edme novinky v SEO z b\u0159ezna 2024. 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