{"id":3697,"date":"2024-03-08T08:27:00","date_gmt":"2024-03-08T07:27:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3697"},"modified":"2024-04-23T01:20:20","modified_gmt":"2024-04-22T23:20:20","slug":"novinky-v-seo-unor-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-unor-2024\/","title":{"rendered":"Novinky v SEO \u00fanor 2024"},"content":{"rendered":"\n

Prodlou\u017een\u00fd \u00fanor je ji\u017e za n\u00e1mi. A p\u0159inesl hned n\u011bkolik podstatn\u00fdch novinek a d\u016fle\u017eit\u00fdch informac\u00ed ze sv\u011bta SEO. Poj\u010fme se na souhrn toho nejd\u016fle\u017eit\u011bj\u0161\u00edho, co se v \u00fanoru odehr\u00e1lo, pod\u00edvat spole\u010dn\u011b.<\/p>\n\n\n\n

Google ozn\u00e1mil datum p\u0159\u00edchodu metriky INP<\/h2>\n\n\n\n

Ji\u017e n\u011bjak\u00fd \u010das jsme se setk\u00e1vali s novinkami ohledn\u011b zm\u011bn v m\u011b\u0159en\u00ed u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti v r\u00e1mci Core Web Vitals. Nyn\u00ed ji\u017e Google potvrdil, \u017ee nov\u00e1 metrika INP (Interaction to next Paint) nahrad\u00ed dosud vyu\u017e\u00edvanou metriku FID (First Input Delay) a m\u016f\u017eeme se na n\u00ed t\u011b\u0161it 12. b\u0159ezna.<\/p>\n\n\n\n

Nov\u00e1 metrika INP n\u00e1m d\u00e1v\u00e1 mnohem v\u011bt\u0161\u00ed smysl, z pohledu u\u017eivatelsk\u00e9ho dojmu, ne\u017e d\u0159\u00edve zaveden\u00e1 metrika FID. Pt\u00e1te se v \u010dem? Hlavn\u00edm c\u00edlem INP je vyhodnocovat svi\u017enost interakce v\u0161ech prvk\u016f na va\u0161em webu \u010di e-shopu. Nap\u0159\u00edklad jak rychle reaguje tla\u010d\u00edtko na kliknut\u00ed, nebo jak svi\u017en\u011b se vysouv\u00e1 obsah p\u0159i vyu\u017eit\u00ed interakce k jeho odkryt\u00ed. Pokud bude obsah pro u\u017eivatele zasekan\u00fd, nebo nep\u0159\u00edjemn\u00fd p\u0159i proch\u00e1zen\u00ed a zejm\u00e9na p\u0159i interakci s prvky obsahu, budete m\u00edt s touto metrikou v\u00e1\u017en\u00fd probl\u00e9m.<\/p>\n\n\n\n

Pro porovn\u00e1n\u00ed, Tim Kadlec na sv\u00e9m LinkedInu zve\u0159ejnil<\/a> u\u017e p\u0159ed 11 m\u011bs\u00edci, jak na tom je prvn\u00edch sto tis\u00edc web\u016f v porovn\u00e1n\u00ed metriky FID a nov\u00e9 metriky INP. Drtiv\u00e1 v\u011bt\u0161ina by v t\u00e9to discipl\u00edn\u011b neobst\u00e1la. Nicm\u00e9n\u011b v\u011b\u0159\u00edme, \u017ee je ot\u00e1zka \u010dasu, ne\u017e se weby a e-shopy, pro kter\u00e9 je to d\u016fle\u017eit\u00e9, posunou v kvalit\u011b interaktivity zp\u00e1tky do zelen\u00fdch \u010d\u00edsel.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

V\u00fdkon sv\u00e9ho webu \u010di e-shopu m\u016f\u017eete otestovat pomoc\u00ed dostupn\u00e9ho n\u00e1stroje od Google<\/a>, nebo \u010desk\u00e9ho n\u00e1stroje Pagespeed.cz <\/a><\/p>\n\n\n\n

Google postupn\u011b vyp\u00edn\u00e1 cachov\u00e1n\u00ed star\u0161\u00edch verz\u00ed str\u00e1nek<\/h2>\n\n\n\n

Dote\u010f jste m\u011bli mo\u017enost pod\u00edvat se na star\u0161\u00ed verze jednotliv\u00fdch webov\u00fdch str\u00e1nek \u010di e-shop\u016f p\u0159\u00edmo z mezipam\u011bti Google. Tomu v\u0161ak nyn\u00ed odzvonilo. Hlavn\u00edm d\u016fvodem je \u00faspora na serverech. Data o historick\u00fdch verz\u00edch toti\u017e pro Google znamenala nemal\u00e9 zat\u00ed\u017een\u00ed v podob\u011b kapacity serverov\u00fdch \u00falo\u017ei\u0161\u0165.<\/p>\n\n\n\n

T\u00edm Google doslova nahnal u\u017eivatele a provozovatele web\u016f na slu\u017eby t\u0159et\u00edch stran. Nap\u0159\u00edklad velmi dob\u0159e zn\u00e1m\u00fd n\u00e1stroj Wayback Machine, d\u00edky kter\u00e9mu si m\u016f\u017eete prohl\u00e9dnout star\u0161\u00ed verze webov\u00fdch str\u00e1nek klidn\u011b n\u011bkolik des\u00edtek let zp\u011btn\u011b, o\u010dek\u00e1v\u00e1 pom\u011brn\u011b prudk\u00fd n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti a vyu\u017eit\u00ed jejich server\u016f.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed v Evrop\u011b se d\u00edky DMA m\u011bn\u00ed<\/h2>\n\n\n\n

Evropsk\u00e1 unie a jej\u00ed na\u0159\u00edzen\u00ed jsou trnem v pat\u011b Googlu ji\u017e hodn\u011b dlouho. Evropa neust\u00e1le aktivn\u011b pracuje na ochran\u011b osobn\u00edch \u00fadaj\u016f sv\u00fdch ob\u010dan\u016f, ale tak\u00e9 na poli boje proti monopolu. S t\u00edm m\u00e1 do jist\u00e9 m\u00edry pomoci evropsk\u00e9 na\u0159\u00edzen\u00ed DMA (Digital Market Act).<\/p>\n\n\n\n

Google mus\u00ed umo\u017enit i konkurenci sd\u00edlet prostor ve vyhled\u00e1v\u00e1n\u00ed. Do dot\u010den\u00fdch prostor\u016f pat\u0159\u00ed carousely, odkazy z agreg\u00e1tor\u016f zbo\u017e\u00ed a slu\u017eeb a prokliky leteck\u00fdch spole\u010dnost\u00ed. Do t\u00e9to doby m\u011bl Google v t\u011bchto prostor\u00e1ch v\u00fdhradn\u00ed zastoupen\u00ed, p\u0159\u00edpadn\u011b d\u00e1val prostor partner\u016fm. Po t\u00e9to zm\u011bn\u011b tak bude m\u00edt prostor daleko v\u00edce slu\u017eeb, nap\u0159\u00edklad Booking s nab\u00eddkou ubytov\u00e1n\u00ed.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Spole\u010dnost Gartner p\u0159edpov\u00edd\u00e1 25% pokles organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed do roku 2026<\/h2>\n\n\n\n

Technologick\u00e1 spole\u010dnost Gartner, kter\u00e1 se zam\u011b\u0159uje na v\u00fdzkum a konzultace, p\u0159edpov\u011bd\u011bla, \u017ee do roku 2026 dojde k podstatn\u00e9mu sn\u00ed\u017een\u00ed organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. a to a\u017e o 25%. Vd\u011b\u010dit tomu m\u00e1me n\u00e1r\u016fstem obliby ve vyu\u017e\u00edv\u00e1n\u00ed AI k vyhled\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch informac\u00ed. Je to samoz\u0159ejm\u011b pouze predikce, ale n\u011bco na n\u00ed bude. Z na\u0161\u00ed strany si mysl\u00edme, \u017ee se tento trend dostav\u00ed. D\u0159\u00edve \u010di pozd\u011bji, ale ur\u010dit\u011b ano. Zeptat se toti\u017e AI ve sv\u00e9m telefonu, nebo hodink\u00e1ch bude daleko jednodu\u0161\u0161\u00ed, ne\u017e se sna\u017eit prob\u00edrat des\u00edtkami v\u00fdsledk\u016f p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed. S t\u00edm roste i pot\u0159eba vylep\u0161ovat a pou\u017e\u00edvat hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed. Bude je\u0161t\u011b velmi zaj\u00edmav\u00e9 sledovat boj o d\u00edl kol\u00e1\u010de ve vyhled\u00e1v\u00e1n\u00ed mezi AI a Googlem.<\/p>\n\n\n\n

\n
Dal\u0161\u00ed \u010dl\u00e1nky : SEO novinky<\/a><\/pre>\n\n\n\n
<\/div>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch SEO strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b posunout V\u00e1\u0161 web v\u00fd\u0161e?<\/strong><\/h2>\n\n\n\n
\n
Poptat SEO<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Prodlou\u017een\u00fd \u00fanor je ji\u017e za n\u00e1mi. A p\u0159inesl hned n\u011bkolik podstatn\u00fdch novinek a d\u016fle\u017eit\u00fdch informac\u00ed ze sv\u011bta SEO. Poj\u010fme se […]<\/p>\n","protected":false},"author":2,"featured_media":3864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-novinky"],"yoast_head":"\nNovinky v SEO \u00fanor 2024 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Novinky v SEO za uplynul\u00fd m\u011bs\u00edc \u00danor 2024. Co podstatn\u00e9ho se ud\u00e1lo v r\u00e1mci SEO? Sledujte novinky a trendy v SEO s n\u00e1mi a bu\u010fte v obraze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-seo-unor-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v SEO \u00fanor 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Novinky v SEO za uplynul\u00fd m\u011bs\u00edc \u00danor 2024. Co podstatn\u00e9ho se ud\u00e1lo v r\u00e1mci SEO? 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