{"id":3691,"date":"2024-03-01T07:43:00","date_gmt":"2024-03-01T06:43:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3691"},"modified":"2024-04-23T01:24:44","modified_gmt":"2024-04-22T23:24:44","slug":"novinky-v-ppc-unor-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-unor-2024\/","title":{"rendered":"Novinky v PPC \u00fanor 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Google Analytics 4 spou\u0161t\u00ed v\u00fdchoz\u00ed p\u0159ehled Google Ads<\/h2>\n\n\n\n<p>Google Analytics 4 zavedl v\u00fdchoz\u00ed p\u0159ehled Google Ads, kter\u00fd je nyn\u00ed k dispozici. Tento nov\u00fd p\u0159ehled, kter\u00fd byl k dispozici ji\u017e v Universal Analytics, se nyn\u00ed nach\u00e1z\u00ed v sekci p\u0159ehled\u016f v\u00fdkonu va\u0161eho \u00fa\u010dtu GA4. Chcete-li z\u00edskat p\u0159\u00edstup k tomuto p\u0159ehledu, mus\u00edte propojit sv\u016fj profil GA4 s \u00fa\u010dtem Google Ads.<\/p>\n\n\n\n<p>Nov\u00fd p\u0159ehled Google Ads v Google Analytics 4 (GA4) p\u0159edstavuje v\u00fdznamnou aktualizaci pro market\u00e9ry v oblasti digit\u00e1ln\u00edho marketingu. Tento p\u0159ehled, kter\u00fd d\u0159\u00edve existoval v Universal Analytics, nyn\u00ed poskytuje u\u017eivatel\u016fm GA4 jednodu\u0161\u0161\u00ed p\u0159\u00edstup k informac\u00edm o v\u00fdkonu jejich reklamn\u00edch kampan\u00ed. D\u0159\u00edve bylo nezbytn\u00e9 p\u0159ep\u00ednat mezi r\u016fzn\u00fdmi rozhran\u00edmi a aplikacemi, aby se z\u00edskali informace o v\u00fdkonu reklam na Google Ads. Nyn\u00ed v\u0161ak tento nov\u00fd p\u0159ehled umo\u017e\u0148uje market\u00e9r\u016fm sledovat v\u00fdkonnost sv\u00fdch reklam p\u0159\u00edmo v r\u00e1mci GA4. To znamen\u00e1, \u017ee lze snadn\u011bji analyzovat, co funguje dob\u0159e a co je t\u0159eba zlep\u0161it, a to v\u0161e na jednom m\u00edst\u011b.<\/p>\n\n\n\n<p>Google zd\u016fraznil d\u016fle\u017eitost propojen\u00ed \u00fa\u010dt\u016f Google Ads s GA4, aby u\u017eivatel\u00e9 nad\u00e1le mohli vyu\u017e\u00edvat v\u0161echny dostupn\u00e9 statistiky a informace pro sv\u00e9 reklamn\u00ed kampan\u011b. Bez tohoto propojen\u00ed by u\u017eivatel\u00e9 mohou ztratit p\u0159\u00edstup k cenn\u00fdm dat\u016fm o v\u00fdkonu sv\u00fdch reklam a jejich efektivit\u011b. Tato aktualizace je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho \u00fasil\u00ed Google o zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed pro reklamn\u00edky. Propojen\u00ed r\u016fzn\u00fdch n\u00e1stroj\u016f a platforem umo\u017e\u0148uje market\u00e9r\u016fm l\u00e9pe porozum\u011bt v\u00fdkonu sv\u00fdch reklamn\u00edch kampan\u00ed a efektivn\u011bji optimalizovat sv\u00e9 strategie pro dosa\u017een\u00ed lep\u0161\u00edch v\u00fdsledk\u016f. V\u0161ichni, kte\u0159\u00ed provozuj\u00ed reklamn\u00ed kampan\u011b nebo vyu\u017e\u00edvaj\u00ed Google Ads k propagaci sv\u00fdch produkt\u016f a slu\u017eeb, by m\u011bli prov\u00e9st propojen\u00ed sv\u00fdch \u00fa\u010dt\u016f s GA4 a vyu\u017e\u00edt nov\u00e9ho p\u0159ehledu Google Ads pro z\u00edsk\u00e1n\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o v\u00fdkonu sv\u00fdch reklamn\u00edch aktivit. T\u00edm mohou l\u00e9pe porozum\u011bt chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f a dos\u00e1hnout lep\u0161\u00edch v\u00fdsledk\u016f s jejich reklamn\u00edmi kampan\u011bmi<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-analytics-4-launches-default-google-ads-report-437978\">https:\/\/searchengineland.com\/google-analytics-4-launches-default-google-ads-report-437978<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google roz\u0161i\u0159uje mo\u017enosti generativn\u00ed um\u011bl\u00e9 inteligence pro automaticky vytvo\u0159en\u00e1 aktiva<\/h2>\n\n\n\n<p>Google roz\u0161\u00ed\u0159il sv\u00e9 funkce generativn\u00ed um\u011bl\u00e9 inteligence pro Automaticky Vytvo\u0159en\u00e1 Aktiva (ACA) na v\u0161echny inzerenty mluv\u00edc\u00ed anglicky v USA a Velk\u00e9 Brit\u00e1nii. Tato aktualizace je d\u016fle\u017eit\u00e1 pro inzerenty, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edvat generativn\u00ed um\u011blou inteligenci k vytv\u00e1\u0159en\u00ed sv\u00fdch reklamn\u00edch kampan\u00ed. S nov\u00fdmi funkcemi ACA maj\u00ed inzerenti okam\u017eit\u00fd p\u0159\u00edstup k \u0161irok\u00e9 \u0161k\u00e1le n\u00e1pad\u016f a mohou u\u0161et\u0159it \u010das p\u0159i tvorb\u011b obsahu sv\u00fdch reklam.<\/p>\n\n\n\n<p>ACA, neboli Automaticky Vytvo\u0159en\u00e1 Aktiva, jsou nastaven\u00ed na \u00farovni kampan\u011b, kter\u00e1 umo\u017e\u0148uj\u00ed inzerent\u016fm automaticky generovat nadpisy a popisy pro sv\u00e9 reklamn\u00ed kampan\u011b. Tato funkce pom\u00e1h\u00e1 inzerent\u016fm vytv\u00e1\u0159et obsah, kter\u00fd dopl\u0148uje jejich vlastn\u00ed poskytnut\u00e9 informace a zlep\u0161uje celkov\u00fd obsah reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n<p>Generativn\u00ed um\u011bl\u00e1 inteligence je kl\u00ed\u010dov\u00fdm prvkem v t\u00e9to aktualizaci, proto\u017ee umo\u017e\u0148uje vytv\u00e1\u0159et obsah, kter\u00fd l\u00e9pe odpov\u00edd\u00e1 po\u017eadavk\u016fm u\u017eivatel\u016f. To znamen\u00e1, \u017ee vygenerovan\u00fd obsah je relevantn\u011bj\u0161\u00ed a l\u00e9pe odpov\u00edd\u00e1 pot\u0159eb\u00e1m u\u017eivatel\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Funkce ACA pracuje ve spojen\u00ed s responzivn\u00edmi reklamami ve vyhled\u00e1v\u00e1n\u00ed t\u00edm, \u017ee na z\u00e1klad\u011b konkr\u00e9tn\u00edch podrobnost\u00ed reklamy generuje nov\u00fd obsah, jako jsou nadpisy a popisy. Tento proces zohled\u0148uje faktory jako je vstupn\u00ed str\u00e1nka, existuj\u00edc\u00ed reklamy a kl\u00ed\u010dov\u00e1 slova, aby vytvo\u0159il obsah, kter\u00fd m\u00e1 nejlep\u0161\u00ed v\u00fdkonnost p\u0159i zobrazov\u00e1n\u00ed reklam na relevantn\u00ed dotazy u\u017eivatel\u016f.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-expands-generative-ai-automatically-created-assets-437430\">https:\/\/searchengineland.com\/google-expands-generative-ai-automatically-created-assets-437430<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sklik zve\u0159ejnil roz\u0161\u00ed\u0159enou verzi RTG a konverzn\u00edho skriptu<\/h2>\n\n\n\n<p>Jedn\u00e1 se o skript s parametry pro emailovou adresu, telefon a adresu u\u017eivatele. Data je mo\u017en\u00e9 pos\u00edlat v hashovan\u00e9 podob\u011b (SHA-256), pokud inzerent nebude hashovat data na svoj\u00ed stran\u011b, zahashuje je Seznam. V t\u00e9to chv\u00edli Seznam u\u017e zpracov\u00e1v\u00e1 parametr eid (emailov\u00e1 adresa). Implementace by proto u\u017e v sou\u010dasnosti m\u011bla pomoci nav\u00fd\u0161it dom\u011b\u0159itelnost a pomoci s napln\u011bn\u00edm publik na Safari a Firefoxu.<\/p>\n\n\n\n<p><a href=\"https:\/\/vyvojari.seznam.cz\/identita\">https:\/\/vyvojari.seznam.cz\/identita<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Velk\u00e1 aktualizace Pmax! Mo\u017enost c\u00edlen\u00ed na p\u0159\u00edtomnost v lokalit\u011b je nyn\u00ed dostupn\u00e1 pro v\u00edce \u00fa\u010dt\u016f!<\/h2>\n\n\n\n<p>Tato aktualizace umo\u017e\u0148uje inzerent\u016fm p\u0159esn\u011bji c\u00edlit sv\u00e9 reklamn\u00ed kampan\u011b Pmax na z\u00e1klad\u011b geografick\u00e9 polohy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mo\u017enost c\u00edlen\u00ed na p\u0159\u00edtomnost nebo z\u00e1jem<\/li>\n\n\n\n<li>Mo\u017enost c\u00edlen\u00ed pouze na p\u0159\u00edtomnost<\/li>\n<\/ul>\n\n\n\n<p>Toto je nov\u00e1 funkce, kter\u00e1 dosud nebyla dostupn\u00e1 pro kampan\u011b Pmax, ale byla pou\u017e\u00edv\u00e1na pro v\u0161echny ostatn\u00ed typy reklamn\u00edch kampan\u00ed. Tato aktualizace umo\u017e\u0148uje inzerent\u016fm l\u00e9pe p\u0159izp\u016fsobit sv\u00e9 c\u00edlen\u00ed podle geografick\u00e9 polohy a dos\u00e1hnout tak lep\u0161\u00edch v\u00fdsledk\u016f sv\u00fdch reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/thomaseccel_ppc-googleads-pmax-activity-7167520859807596544-4Y7Q\/\">https:\/\/www.linkedin.com\/posts\/thomaseccel_ppc-googleads-pmax-activity-7167520859807596544-4Y7Q\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-verse\">Dal\u0161\u00ed novinky najdete na:&nbsp;<a href=\"https:\/\/www.webmium.cz\/blog\/category\/ppc-novinky\/\">PPC novinky<\/a><\/pre>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#ffffff\">\n<pre class=\"wp-block-verse\">Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : <a href=\"\/blog\/category\/ppc-novinky\/\">PPC novinky<\/a><\/pre>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color has-small-font-size wp-elements-ea3bee98950d008d3298f592b996267e\" style=\"line-height:.9\"><strong><strong>Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:41px;line-height:1.15\"><strong><strong>Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.webmium.cz\/google-ads\" style=\"border-radius:50px;color:#ffffff\">Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 spou\u0161t\u00ed v\u00fdchoz\u00ed p\u0159ehled Google Ads Google Analytics 4 zavedl v\u00fdchoz\u00ed p\u0159ehled Google Ads, kter\u00fd je nyn\u00ed k [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky v PPC \u00fanor 2024 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Novinky v PPC za uplynul\u00fd \u00fanor 2024. Co podstatn\u00e9ho se ud\u00e1lo v PPC? Sledujte pravideln\u011b na\u0161e novinky a budete v\u017edy v obraze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-unor-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky v PPC \u00fanor 2024 - Blog Webmium.cz\" \/>\n<meta property=\"og:description\" content=\"Novinky v PPC za uplynul\u00fd \u00fanor 2024. Co podstatn\u00e9ho se ud\u00e1lo v PPC? 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