{"id":3658,"date":"2024-02-02T13:09:00","date_gmt":"2024-02-02T12:09:00","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3658"},"modified":"2024-04-22T13:18:13","modified_gmt":"2024-04-22T11:18:13","slug":"novinky-v-ppc-leden-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-v-ppc-leden-2024\/","title":{"rendered":"Novinky v PPC leden 2024"},"content":{"rendered":"\n

Google Ads a Gemini<\/h2>\n\n\n\n

Google spustil beta testov\u00e1n\u00ed jejich model AI nazvan\u00fd Gemini p\u0159\u00edmo v platform\u011b Google Ads. Tato integrace m\u00e1 v budoucnu usnadnit vytv\u00e1\u0159en\u00ed reklamn\u00edch kampan\u00ed a text\u016f. Gemini by m\u011blo pomoci reklam\u00e1m l\u00e9pe vystihnout chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed. Tato novinka je zat\u00edm spu\u0161t\u011bna pouze pro USA a Velkou Brit\u00e1nii.<\/p>\n\n\n\n

O AI p\u00ed\u0161eme v\u00edce : <\/p>\n\n\n\n

Consent Mode v 2.0<\/h2>\n\n\n\n

Nov\u00fd re\u017eim souhlasu se zpracov\u00e1n\u00edm cookies se bl\u00ed\u017e\u00ed k povinn\u00e9 implementaci! Consent Mode v2.0 je aktualizovanou verz\u00ed p\u016fvodn\u00edho souhlasu. Tento n\u00e1stroj umo\u017e\u0148uje webov\u00fdm str\u00e1nk\u00e1m efektivn\u011bji sd\u011blovat volby u\u017eivatel\u016f t\u00fdkaj\u00edc\u00ed se souhlasu se soubory cookie zna\u010dk\u00e1m Google. Implementace nov\u00e9ho re\u017eimu souhlasu je povinn\u00e1 pro v\u0161echny weby vyu\u017e\u00edvaj\u00edc\u00ed slu\u017eby Google do b\u0159ezna 2024.

O tom jsme se rozepsali v samostatn\u00e9m \u010dl\u00e1nku : Google od b\u0159ezna 2024 nasad\u00ed nov\u00fd Consent v2<\/a><\/p>\n\n\n\n

Co je nov\u00e9ho?<\/h3>\n\n\n\n

Spole\u010dnost Google p\u0159idala v re\u017eimu souhlasu ke st\u00e1vaj\u00edc\u00edm parametr\u016fm analytics_storage a ad_storage dva nov\u00e9 parametry:<\/p>\n\n\n\n

ad_user_data – Za\u0159izuje, zda mohou b\u00fdt \u00fadaje o u\u017eivateli odes\u00edl\u00e1ny spole\u010dnosti Google pro reklamn\u00ed \u00fa\u010dely.<\/p>\n\n\n\n

ad_personalization – Za\u0159izuje, zda lze povolit personalizovanou reklamu (REMARKETING).<\/strong><\/p>\n\n\n\n

Nov\u00e9 parametry jsou navr\u017eeny pro zv\u00fd\u0161en\u00ed ochrany soukrom\u00ed u\u017eivatel\u016f. Nastaven\u00ed ur\u010duj\u00ed, zda budou osobn\u00ed \u00fadaje poskytov\u00e1ny spole\u010dnosti Google na z\u00e1klad\u011b souhlasu u\u017eivatele, pro slu\u017eby jako jsou Google Ads, Google Play, Google Shopping a dal\u0161\u00ed.<\/p>\n\n\n\n

Dv\u011b mo\u017enosti implementace<\/h3>\n\n\n\n

Consent Mode v2.0 nab\u00edz\u00ed dv\u011b mo\u017enosti implementace – z\u00e1kladn\u00ed (Basic) a pokro\u010dilou (Advanced). <\/p>\n\n\n\n

Z\u00e1kladn\u00ed re\u017eim<\/strong><\/p>\n\n\n\n

Pokud u\u017eivatel souhlas\u00ed se vyu\u017e\u00edv\u00e1n\u00edm a p\u0159ed\u00e1n\u00edm soubor\u016f cookies, webov\u00e9 str\u00e1nky se chovaj\u00ed norm\u00e1ln\u011b, odes\u00edlaj\u00ed se Google zna\u010dky a shroma\u02c7\u017eduj\u00ed se v\u0161echna data. Pokud v\u0161ak u\u017eivatel souhlas ned\u00e1, nebudou se shroma\u017e\u010fovat \u017e\u00e1dn\u00e1 data. V\u00fdrazn\u011b se tedy omezuje sb\u011br dat v p\u0159\u00edpad\u011b nesouhlasu.<\/p>\n\n\n\n

Pokro\u010dil\u00fd re\u017eim<\/strong><\/p>\n\n\n\n

Nab\u00edz\u00ed propracovan\u011bj\u0161\u00ed p\u0159\u00edstup k dat\u016fm. I p\u0159esto, \u017ee u\u017eivatel\u00e9 nesouhlas\u00ed se zpracov\u00e1n\u00edm cookies soubor\u016f, re\u017eim souhlasu umo\u017e\u0148uje odes\u00edl\u00e1n\u00ed anonymn\u00edch dat bez cookies spole\u010dnosti Google pro \u00fa\u010dely modelov\u00e1n\u00ed. To umo\u017e\u0148uje web\u016fm z\u00edskat ur\u010dit\u00e9 mno\u017estv\u00ed dat pro reklamy a analytiku i bez souhlasu. <\/p>\n\n\n\n

Implementace<\/h3>\n\n\n\n

Implementujte n\u011bkter\u00e9ho z ov\u011b\u0159en\u00fdch a Googlem doporu\u010dovan\u00fdch CMP (consent management platform) na v\u00e1\u0161 web. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt CookieBot. Re\u017eim souhlasu verze 2.0 je v n\u011bm automaticky aktivov\u00e1n, tak\u017ee jste p\u0159ipraveni na shroma\u017e\u010fov\u00e1n\u00ed a odes\u00edl\u00e1n\u00ed platn\u00fdch souhlas\u016f u\u017eivatel\u016f pro slu\u017eby Google. V p\u0159\u00edpad\u011b, \u017ee si nev\u00edte rady nebo chcete nastaven\u00ed zkontrolovat p\u0159\u00edpadn\u011b opravit, nev\u00e1hejte se na n\u00e1s obr\u00e1tit.<\/p>\n\n\n\n

YouTube spou\u0161t\u00ed novinky pro \u00fapravy Shorts<\/h2>\n\n\n\n

Nov\u00e9 edita\u010dn\u00ed n\u00e1stroje jsou prozat\u00edm dostupn\u00e9 pouze na za\u0159\u00edzen\u00ed s opera\u010dn\u00edm syst\u00e9mem iOS. Brzy se v\u0161ak do\u010dkaj\u00ed i u\u017eivatel\u00e9 s Androidem. Novinka umo\u017e\u0148uje upravovat dlouh\u00e1 videa do kr\u00e1tk\u00fdch klip\u016f a upravovat rozvr\u017een\u00ed videa. YouTube Shorts a jejich novinky jsou ide\u00e1ln\u00ed pro osloven\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. M\u011bs\u00ed\u010dn\u011b je sleduj\u00ed v\u00edce ne\u017e 2 miliardy p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f.<\/p>\n\n\n\n

Nov\u00e1 p\u0159\u00edru\u010dka pro Performance Max kampan\u011b<\/h2>\n\n\n\n

Google Ads p\u0159i\u0161li s v\u00fdznamnou aktualizac\u00ed sv\u00e9 dokumentace pro kampan\u011b Performance Max. Tato dokumentace m\u00e1 pomoci inzerent\u016f k tvorb\u011b lep\u0161\u00edch kampan\u00ed. P\u0159\u00edru\u010dka \u201cZa\u010d\u00edn\u00e1me\u201d v prost\u0159ed\u00ed Google Ads pom\u00e1h\u00e1 inzerent\u016f krok za krokem vytv\u00e1\u0159et efektivn\u011bj\u0161\u00ed kampan\u011b.<\/p>\n\n\n\n

Google i Microsoft zv\u00fd\u0161ily sv\u00e9 p\u0159\u00edjmy z vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n

P\u0159\u00edjmy z reklamy ve vyhled\u00e1v\u00e1n\u00ed se meziro\u010dn\u011b zv\u00fd\u0161ily u spole\u010dnosti Google i Microsoft. Google konkr\u00e9tn\u011b nav\u00fd\u0161il tr\u017eby o 11 % a Microsoft o 8 %.<\/p>\n\n\n\n

Tento n\u00e1r\u016fst znamen\u00e1, \u017ee konkurence na obou platform\u00e1ch je \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed a inzerenti zde utr\u00e1cej\u00ed \u010d\u00edm d\u00e1l v\u00edce prost\u0159edk\u016f. Tento trend dokazuj\u00ed i data od spole\u010dnosti Tiuniti, kter\u00e1 v reportu<\/a> uv\u00e1d\u00ed, \u017ee pr\u016fm\u011brn\u00e9 CPC se meziro\u010dn\u011b zv\u00fd\u0161ilo o 19 % a v\u00fddaje za reklamu ve vyhled\u00e1v\u00e1n\u00ed o 17 %.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Dal\u0161\u00ed novinky najdete na: PPC novinky<\/a><\/pre>\n\n\n\n
\n
Dal\u0161\u00ed novinky m\u016f\u017eete \u010d\u00edst : PPC novinky<\/a><\/pre>\n\n\n\n
Za\u010dn\u011bte je\u0161t\u011b dnes a transformujte sv\u016fj byznys pomoc\u00ed efektivn\u00edch PPC reklamn\u00edch strategi\u00ed od Webmium!<\/strong><\/strong><\/p>\n\n\n\n
Chcete maxim\u00e1ln\u011b vyu\u017e\u00edt mo\u017enosti Google Ads?<\/strong> <\/strong><\/h3>\n\n\n\n
\n
Poptat PPC kampa\u0148<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Google Ads a Gemini Google spustil beta testov\u00e1n\u00ed jejich model AI nazvan\u00fd Gemini p\u0159\u00edmo v platform\u011b Google Ads. Tato integrace […]<\/p>\n","protected":false},"author":3,"featured_media":3668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,24],"tags":[],"class_list":["post-3658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-ppc-novinky"],"yoast_head":"\nNovinky v PPC leden 2024 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"PPC novinky leden 2024. 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