{"id":3578,"date":"2024-03-07T11:57:54","date_gmt":"2024-03-07T10:57:54","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3578"},"modified":"2024-04-23T01:31:58","modified_gmt":"2024-04-22T23:31:58","slug":"novy-google-core-spam-update-brezen-2024","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novy-google-core-spam-update-brezen-2024\/","title":{"rendered":"Nov\u00fd Google Core &#038; Spam Update B\u0159ezen 2024: Co aktualizace p\u0159in\u00e1\u0161\u00ed a jak se s n\u00ed vypo\u0159\u00e1dat?"},"content":{"rendered":"\n<p>U\u017e na p\u0159elomu \u00fanora a b\u0159ezna jsme zaregistrovali n\u011bjak\u00e9 drobn\u00e9 nuance ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Pozice za\u010daly poskakovat \u010dast\u011bji ne\u017e obvykle a n\u011bkter\u00e9 weby za\u010daly dokonce \u00fapln\u011b mizet z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. A pak p\u0159i\u0161lo ofici\u00e1ln\u00ed vyj\u00e1d\u0159en\u00ed Google. Nov\u00fd Core &amp; Spam update je venku a pomalu rolluje mezi v\u0161echny dot\u010den\u00e9 weby. A padaj\u00ed prvn\u00ed hlavy. <\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">A lot of sites got hit by manual action penalty overnight.<a href=\"https:\/\/twitter.com\/hashtag\/seo?src=hash&amp;ref_src=twsrc%5Etfw\">#seo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/coreupdate?src=hash&amp;ref_src=twsrc%5Etfw\">#coreupdate<\/a> <a href=\"https:\/\/twitter.com\/googlesearchc?ref_src=twsrc%5Etfw\">@googlesearchc<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Google?src=hash&amp;ref_src=twsrc%5Etfw\">#Google<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GSC?src=hash&amp;ref_src=twsrc%5Etfw\">#GSC<\/a> <a href=\"https:\/\/t.co\/dxXbdwyhjN\">pic.twitter.com\/dxXbdwyhjN<\/a><\/p>&mdash; Azad hossen \ud83c\udde7\ud83c\udde9 (@azadhossen241) <a href=\"https:\/\/twitter.com\/azadhossen241\/status\/1765436144748265542?ref_src=twsrc%5Etfw\">March 6, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Co update obsahuje? A jak p\u0159edch\u00e1zet tomu, aby v\u00e1s podobn\u00e9 aktualizace nezas\u00e1hly? O tom n\u00ed\u017ee v \u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je hlavn\u00edm c\u00edlem t\u00e9to aktualizace?<\/h2>\n\n\n\n<p>T\u011bmito podstatn\u00fdmi aktualizacemi se Google sna\u017e\u00ed omezit, \u010di \u00fapln\u011b odstranit o\u010dividn\u00fd spam ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. U\u017e dlouho se Google pot\u00fdk\u00e1 s nekvalitn\u00edm obsahem a jeho velmi \u010dast\u00fdm v\u00fdskytem v SERPu (v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed). To pak podstatn\u011b zt\u011b\u017euje vyhled\u00e1v\u00e1n\u00ed relevantn\u00edch informac\u00ed b\u011b\u017en\u00fdm u\u017eivatel\u016fm Google a vrh\u00e1 to \u0161patn\u00fd st\u00edn na cel\u00fd vyhled\u00e1va\u010d. V\u0161e se nav\u00edc umocnilo p\u0159\u00edchodem generovan\u00e9ho obsahu na z\u00e1klad\u011b AI. S nekvalitn\u00edmi weby se tak doslova roztrhl pytel. Co se tedy Googlu konkr\u00e9tn\u011b nel\u00edb\u00ed?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nekvalitn\u00ed, neorigin\u00e1ln\u00ed a nerelevantn\u00ed obsah<\/li>\n\n\n\n<li>Aktivn\u00ed z\u00edsk\u00e1v\u00e1n\u00ed nekvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f.<\/li>\n\n\n\n<li>Zneu\u017e\u00edv\u00e1n\u00ed expirovan\u00fdch dom\u00e9n pro jin\u00e9 \u00fa\u010dely, ne\u017e k jak\u00e9mu slou\u017eily za \u00fa\u010delem manipulovat v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Prim\u00e1rn\u00edm c\u00edlem Googlu je pak dos\u00e1hnout a\u017e 40% \u00fabytku necht\u011bn\u00e9ho spamu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. To zn\u00ed jako pom\u011brn\u011b radik\u00e1ln\u00ed \u0159ez. Samoz\u0159ejm\u011b, jako s ka\u017ed\u00fdm updatem, to mohou odn\u00e9st i n\u011bkte\u0159\u00ed nevinn\u00ed provozovatel\u00e9 web\u016f. V drtiv\u00e9 v\u011bt\u0161in\u011b ale zase tak nevinn\u00ed nejsou a zjist\u00ed se, \u017ee celou dobu balancovali na velmi tenk\u00e9 hranici mezi kvalitn\u00edm obsahem a spamem a tE\u010f do toho spamu spadli ofici\u00e1ln\u011b. Jak tedy takov\u00e9mu &#8222;pr\u016fseru&#8220; p\u0159edch\u00e1zet?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na\u0161e doporu\u010den\u00ed<\/h2>\n\n\n\n<p>Zat\u00edm se ani jeden z na\u0161ich klient\u016f do podobn\u00e9 situace na\u0161t\u011bst\u00ed nedostal. Pracujeme toti\u017e s jejich obsahem tak, abychom tomu p\u0159edch\u00e1zeli dlouho dop\u0159edu. Co kdy\u017e se ale dostanete na \u0161ikmou plochu a spadnete do zasa\u017een\u00fdch web\u016f touto aktualizac\u00ed? Je u\u017e pozd\u011b? Jak tomu p\u0159edej\u00edt a klidn\u011b sp\u00e1t?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hl\u00eddejte si kvalitu odkazov\u00e9ho portfolia. Pokud zjist\u00edte, \u017ee na V\u00e1s p\u0159ev\u00e1\u017en\u011b odkazuj\u00ed spamov\u00e9 katalogy a nekvalitn\u00ed zdroje, nebojujte s v\u011btrn\u00fdmi ml\u00fdny a nesna\u017ete se od nich distancovat. Naopak v\u011bnujte \u010das, energii a prost\u0159edky na z\u00edsk\u00e1v\u00e1n\u00ed t\u011bch kvalitn\u00edch a d\u016fv\u011bryhodn\u00fdch. Ty toti\u017e naprosto p\u0159ev\u00e1\u017e\u00ed celou hodnotu portfolia zp\u011btn\u00fdch odkaz\u016f a spam V\u00e1s nemus\u00ed tr\u00e1pit.<\/li>\n\n\n\n<li>Publikujte kvalitn\u00ed a d\u016fv\u011bryhodn\u00fd obsah. T\u00e9ma si d\u016fkladn\u011b nastudujte, pi\u0161te o n\u011bm jasn\u011b, pravdiv\u011b a pou\u017e\u00edvejte d\u016fv\u011bryhodn\u00e9 zdroje. Nezapome\u0148te na relevantn\u00ed uveden\u00ed data publikace, autora, v\u010detn\u011b mo\u017enosti ho kontaktovat. T\u00e9mata vyb\u00edrejte tak, aby opravdu plnila \u00fa\u010del a odpov\u00eddala na to, co u\u017eivatel\u00e9 hledaj\u00ed.<\/li>\n\n\n\n<li>Pracujte na d\u016fv\u011bryhodnosti a \u0161\u00ed\u0159en\u00ed Va\u0161eho brandu. Siln\u00fd brand bude p\u016fsobit d\u016fv\u011bryhodn\u011b a stanete se v oboru pomyslnou autoritou.<\/li>\n\n\n\n<li>Sledujte pr\u016fb\u011b\u017en\u011b, alespo\u0148 jednou m\u011bs\u00ed\u010dn\u011b (t\u0159eba v r\u00e1mci na\u0161eho m\u011bs\u00ed\u010dn\u00edho newsletteru) novinky z oboru. O zm\u011bn\u00e1ch, pravidlech hry a budoucnosti se dozv\u00edte dop\u0159edu a budete m\u00edt mo\u017enost se p\u0159ipravit d\u0159\u00edve, ne\u017e p\u0159ijde n\u011bjak\u00e1 nep\u0159\u00edjemn\u00e1 situace.<\/li>\n<\/ul>\n\n\n\n<p>Pokud jste byli zasa\u017een\u00ed manu\u00e1ln\u00ed penalizac\u00ed, o kter\u00e9 se dozv\u00edte nahl\u00e9dnut\u00edm do va\u0161\u00ed Google Search Console, tak je nejvy\u0161\u0161\u00ed \u010das n\u011bco d\u011blat. Nic nen\u00ed ztraceno, nicm\u00e9n\u011b z\u00edskat si znovu d\u016fv\u011bru Google je mnohdy b\u011bh na del\u0161\u00ed \u010das. Velmi \u010dasto jsou to m\u011bs\u00edce tvrd\u00e9 pr\u00e1ce na p\u0159epracov\u00e1n\u00ed strategie, obsahov\u00fdch zm\u011bn\u00e1ch i retrospektivn\u011b a z\u00edsk\u00e1n\u00ed autority.<\/p>\n\n\n\n<p><strong>Zdroje, ze kter\u00fdch byly informace \u010derp\u00e1ny:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies\">https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-march-2024-update-6-insights-on-manual-actions\/510502\/\">https:\/\/www.searchenginejournal.com\/google-march-2024-update-6-insights-on-manual-actions\/510502\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pavelungr.cz\/google-core-spam-update-brezen-2024-pruvodce-po-propadech-a-narustech\/\">https:\/\/www.pavelungr.cz\/google-core-spam-update-brezen-2024-pruvodce-po-propadech-a-narustech\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144\">https:\/\/searchengineland.com\/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>N\u00e1hledov\u00fd obr\u00e1zek vznikl d\u00edky <a href=\"https:\/\/www.freepik.com\/free-vector\/virus-internet_1040653.htm#fromView=search&amp;page=1&amp;position=42&amp;uuid=6a53a47e-42bb-4984-93a7-918801cd341e\">Image by GraphiqaStock on Freepik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google vydal nov\u00fd update pro sv\u00e9 j\u00e1dro vyhled\u00e1v\u00e1n\u00ed. Konkr\u00e9tn\u011b se zam\u011b\u0159il na spam. Co konkr\u00e9tn\u011b se mu nel\u00edb\u00ed a jak p\u0159edej\u00edt probl\u00e9m\u016fm do budoucna na va\u0161ich projektech? To v\u0161e najdete v \u010dl\u00e1nku.<\/p>\n","protected":false},"author":2,"featured_media":3872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,6,9],"tags":[],"class_list":["post-3578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-seo","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nov\u00fd Google Core &amp; Spam Update B\u0159ezen 2024<\/title>\n<meta name=\"description\" content=\"Google vydal nov\u00fd Core &amp; Spam update pro sv\u00e9 j\u00e1dro vyhled\u00e1v\u00e1n\u00ed. Konkr\u00e9tn\u011b se zam\u011b\u0159il na obsahov\u00fd a odkazov\u00fd spam. Co konkr\u00e9tn\u011b se mu nel\u00edb\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novy-google-core-spam-update-brezen-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nov\u00fd Google Core &amp; Spam Update B\u0159ezen 2024\" \/>\n<meta property=\"og:description\" content=\"Google vydal nov\u00fd Core &amp; Spam update pro sv\u00e9 j\u00e1dro vyhled\u00e1v\u00e1n\u00ed. Konkr\u00e9tn\u011b se zam\u011b\u0159il na obsahov\u00fd a odkazov\u00fd spam. Co konkr\u00e9tn\u011b se mu nel\u00edb\u00ed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/novy-google-core-spam-update-brezen-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T10:57:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T23:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/Preview-na-socials-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/\"},\"author\":{\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/1906d1a2a04623ef9db84e9dd14cdded\"},\"headline\":\"Nov\u00fd Google Core &#038; Spam Update B\u0159ezen 2024: Co aktualizace p\u0159in\u00e1\u0161\u00ed a jak se s n\u00ed vypo\u0159\u00e1dat?\",\"datePublished\":\"2024-03-07T10:57:54+00:00\",\"dateModified\":\"2024-04-22T23:31:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/\"},\"wordCount\":792,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Thumbnail-na-web-7.png\",\"articleSection\":[\"branding\",\"seo\",\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/\",\"name\":\"Nov\u00fd Google Core & Spam Update B\u0159ezen 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/novy-google-core-spam-update-brezen-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Thumbnail-na-web-7.png\",\"datePublished\":\"2024-03-07T10:57:54+00:00\",\"dateModified\":\"2024-04-22T23:31:58+00:00\",\"description\":\"Google vydal nov\u00fd Core & Spam update pro sv\u00e9 j\u00e1dro vyhled\u00e1v\u00e1n\u00ed. 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