{"id":3555,"date":"2024-02-11T11:15:59","date_gmt":"2024-02-11T10:15:59","guid":{"rendered":"https:\/\/www.webmium.cz\/blog\/?p=3555"},"modified":"2024-05-16T12:09:14","modified_gmt":"2024-05-16T10:09:14","slug":"google-od-brezna-2024-nasadi-novy-consent-v2","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-od-brezna-2024-nasadi-novy-consent-v2\/","title":{"rendered":"Google od b\u0159ezna 2024 nasad\u00ed nov\u00fd Consent v2"},"content":{"rendered":"\n

P\u0159\u00edchod Google Consent v2 v b\u0159eznu p\u0159edstavuje v\u00fdznamnou zm\u011bnu v tom, jak webov\u00e9 str\u00e1nky a aplikace sb\u00edraj\u00ed a vyu\u017e\u00edvaj\u00ed souhlas u\u017eivatel\u016f pro zpracov\u00e1n\u00ed jejich osobn\u00edch \u00fadaj\u016f. Tento \u010dl\u00e1nek m\u00e1 za c\u00edl poskytnout srozumiteln\u00fd p\u0159ehled o tom, co je souhlas (consent), pro\u010d je d\u016fle\u017eit\u00fd, co Google od b\u0159ezna zm\u011bn\u00ed a jak\u00e9 d\u016fsledky mohou m\u00edt tyto zm\u011bny pro u\u017eivatele a provozovatele webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n

Co je souhlas (consent)?<\/h2>\n\n\n\n

Souhlas v kontextu online sv\u011bta znamen\u00e1, \u017ee u\u017eivatel\u00e9 aktivn\u011b a informovan\u011b souhlas\u00ed s t\u00edm, \u017ee webov\u00e9 str\u00e1nky a aplikace mohou sb\u00edrat a vyu\u017e\u00edvat jejich osobn\u00ed \u00fadaje. To zahrnuje informace jako jsou poloha, cookies (mal\u00e9 datov\u00e9 soubory ulo\u017een\u00e9 ve va\u0161em prohl\u00ed\u017ee\u010di), a dal\u0161\u00ed digit\u00e1ln\u00ed identifik\u00e1tory. Souhlas je d\u016fle\u017eit\u00fdm pil\u00ed\u0159em ochrany osobn\u00edch \u00fadaj\u016f a soukrom\u00ed na internetu.<\/p>\n\n\n\n

Pro\u010d Google tuto zm\u011bnu zav\u00e1d\u00ed?<\/h2>\n\n\n\n

Google tuto zm\u011bnu zav\u00e1d\u00ed z n\u011bkolika d\u016fvod\u016f, kter\u00e9 jsou \u00fazce spojeny s rostouc\u00edm d\u016frazem na ochranu osobn\u00edch \u00fadaj\u016f a soukrom\u00ed u\u017eivatel\u016f na internetu. Hlavn\u00edmi motivy jsou:<\/p>\n\n\n\n

    \n
  1. Zv\u00fd\u0161en\u00ed transparentnosti a kontroly u\u017eivatel\u016f<\/strong>. V posledn\u00edch letech se ve\u0159ejnost st\u00e1le v\u00edce znepokojuje ohledn\u011b toho, jak jjejich osobn\u00ed \u00fadaje sb\u00edr\u00e1me, ukl\u00e1d\u00e1me a vyu\u017e\u00edv\u00e1me v online prost\u0159ed\u00ed. Zaveden\u00edm Google Consent v2 chce Google poskytnout u\u017eivatel\u016fm jasn\u011bj\u0161\u00ed a srozumiteln\u011bj\u0161\u00ed informace o tom, jak\u00e9 \u00fadaje sb\u00edr\u00e1me a pro\u010d, a z\u00e1rove\u0148 jim d\u00e1t v\u011bt\u0161\u00ed kontrolu nad t\u00edmto procesem.<\/li>\n\n\n\n
  2. P\u0159izp\u016fsoben\u00ed se pr\u00e1vn\u00edm p\u0159edpis\u016fm<\/strong>. Pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se ochrany dat, jako je Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR) v Evropsk\u00e9 unii a dal\u0161\u00ed podobn\u00e9 z\u00e1kony v r\u016fzn\u00fdch \u010d\u00e1stech sv\u011bta, vy\u017eaduj\u00ed od spole\u010dnost\u00ed, aby zajistily, \u017ee sb\u011br a zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f u\u017eivatel\u016f prob\u00edh\u00e1 transparentn\u011b a s jejich v\u00fdslovn\u00fdm souhlasem. Aktualizac\u00ed sv\u00e9ho consent frameworku Google usiluje o to, aby byly jeho slu\u017eby v souladu s t\u011bmito na\u0159\u00edzen\u00edmi.<\/li>\n\n\n\n
  3. Odpov\u011b\u010f na po\u017eadavky trhu a u\u017eivatel\u016f<\/strong>. U\u017eivatel\u00e9 internetu \u010d\u00edm d\u00e1l v\u00edce o\u010dek\u00e1vaj\u00ed, \u017ee budou m\u00edt kontrolu nad sv\u00fdmi osobn\u00edmi \u00fadaji a \u017ee budou chr\u00e1n\u011bni p\u0159ed neopr\u00e1vn\u011bn\u00fdm sb\u011brem a vyu\u017e\u00edv\u00e1n\u00edm t\u011bchto \u00fadaj\u016f. Zlep\u0161en\u00edm procesu souhlasu a zv\u00fd\u0161en\u00edm transparentnosti Google reaguje na tyto po\u017eadavky a sna\u017e\u00ed se upevnit d\u016fv\u011bru u\u017eivatel\u016f ve sv\u00e9 slu\u017eby.<\/li>\n\n\n\n
  4. Zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku<\/strong>. Komplikovan\u00e9 a nejasn\u00e9 procesy ud\u011blen\u00ed souhlasu mohou u\u017eivatele odrazovat a v\u00e9st k frustraci. Google Consent v2 usiluje o zjednodu\u0161en\u00ed a zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku t\u00edm, \u017ee u\u010din\u00ed proces ud\u011blen\u00ed souhlasu intuitivn\u011bj\u0161\u00edm a snadn\u011bji pochopiteln\u00fdm.<\/li>\n\n\n\n
  5. Pos\u00edlen\u00ed bezpe\u010dnosti a soukrom\u00ed<\/strong>. V dob\u011b rostouc\u00edch kybernetick\u00fdch hrozeb a obav z neopr\u00e1vn\u011bn\u00e9ho zve\u0159ejn\u011bn\u00ed \u00fadaj\u016f je z\u00e1sadn\u00ed, aby spole\u010dnosti jako Google posilovaly opat\u0159en\u00ed na ochranu dat sv\u00fdch u\u017eivatel\u016f. Nov\u00fd framework by m\u011bl p\u0159isp\u011bt k lep\u0161\u00ed ochran\u011b soukrom\u00ed a zabezpe\u010den\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ol>\n\n\n\n

    Zav\u00e1d\u011bn\u00edm Google Consent v2 Google signalizuje sv\u016fj z\u00e1vazek k ochran\u011b soukrom\u00ed a bezpe\u010dnosti u\u017eivatel\u016f a p\u0159izp\u016fsobuje se sou\u010dasn\u00fdm a budouc\u00edm regulativn\u00edm a spole\u010densk\u00fdm po\u017eadavk\u016fm v digit\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n

    Co Google od b\u0159ezna zm\u011bn\u00ed?<\/h2>\n\n\n\n

    Od b\u0159ezna Google implementuje novou verzi sv\u00e9ho Consent frameworku, ozna\u010dovanou jako Google Consent v2. Tato aktualizace p\u0159in\u00e1\u0161\u00ed zm\u011bny v tom, jak jsou u\u017eivatel\u00e9 informov\u00e1ni o sb\u011bru a vyu\u017eit\u00ed jejich \u00fadaj\u016f a jak mohou tento proces kontrolovat. C\u00edlem je zjednodu\u0161it proces ud\u011blen\u00ed souhlasu, aby byl srozumiteln\u011bj\u0161\u00ed a transparentn\u011bj\u0161\u00ed pro koncov\u00e9 u\u017eivatele. To zahrnuje jasn\u011bj\u0161\u00ed informace o tom, jak\u00e9 \u00fadaje sb\u00edr\u00e1me, pro\u010d je sb\u00edr\u00e1me a jak je mo\u017en\u00e9 souhlas kdykoliv zm\u011bnit nebo odvolat. Konkr\u00e9tn\u011b jde o p\u0159id\u00e1n\u00ed dvou nov\u00fdch specifick\u00fdch kategori\u00ed cookies. Tedy ad_user_data<\/strong> a ad_personalization<\/strong>. Prvn\u00ed zm\u00edn\u011bn\u00fd znamen\u00e1 ud\u011blit povolen\u00ed vyu\u017e\u00edt neanonymizovan\u00e1 data pro reklamn\u00ed \u00fa\u010dely a druh\u00fd d\u00e1v\u00e1 povolen\u00ed k za\u0159azen\u00ed publik pro remarketingov\u00e9 \u00fa\u010dely.<\/p>\n\n\n\n

    Co se stane, pokud se zm\u011bn\u011b nep\u0159izp\u016fsob\u00edme?<\/h2>\n\n\n\n

    Provozovatel\u00e9 webov\u00fdch str\u00e1nek a aplikac\u00ed, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed slu\u017eby Google (jako je nap\u0159\u00edklad reklama nebo analytika), budou muset implementovat tyto nov\u00e9 po\u017eadavky na souhlas u\u017eivatel\u016f. Pokud se nep\u0159izp\u016fsob\u00ed nov\u00fdm pravidl\u016fm, mohou \u010delit probl\u00e9m\u016fm s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb Google, co\u017e m\u016f\u017ee m\u00edt negativn\u00ed dopad na analytiku, personalizaci a reklamu na jejich str\u00e1nk\u00e1ch. V extr\u00e9mn\u00edch p\u0159\u00edpadech m\u016f\u017ee nedodr\u017een\u00ed pravidel v\u00e9st k pr\u00e1vn\u00edm probl\u00e9m\u016fm nebo pokut\u00e1m, zejm\u00e9na v jurisdikc\u00edch, kde jsou ochrana \u00fadaj\u016f a soukrom\u00ed p\u0159\u00edsn\u011b regulov\u00e1ny, jako je EU pod GDPR. Obecn\u011b \u0159e\u010deno, p\u0159ijdete o z\u00e1sadn\u00ed \u010d\u00e1st v\u00fdkonu reklamn\u00edch kampan\u00ed a hroz\u00ed, \u017ee reklamn\u00ed slu\u017eby od Google nebudou fungovat v\u016fbec.<\/p>\n\n\n\n

    Z\u00e1v\u011brem<\/h2>\n\n\n\n

    Aktualizace Google Consent v2 je d\u016fle\u017eit\u00fdm krokem k pos\u00edlen\u00ed ochrany soukrom\u00ed a transparentnosti na internetu. U\u017eivatel\u00e9 by m\u011bli b\u00fdt l\u00e9pe informov\u00e1ni o tom, jak jsou jejich \u00fadaje pou\u017e\u00edv\u00e1ny, a m\u00edt v\u011bt\u0161\u00ed kontrolu nad sv\u00fdm souhlasem. Provozovatel\u00e9 webov\u00fdch str\u00e1nek a aplikac\u00ed by m\u011bli tuto zm\u011bnu vn\u00edmat jako p\u0159\u00edle\u017eitost zlep\u0161it d\u016fv\u011bru u\u017eivatel\u016f t\u00edm, \u017ee budou v praxi uplat\u0148ovat transparentnost a respektovat jejich preference v oblasti soukrom\u00ed. Z\u00e1rove\u0148 se t\u00edm vyhnou pom\u011brn\u011b z\u00e1sadn\u00edmu poklesu v\u00fdkonu reklamn\u00edch kampan\u00ed. A to nikdo z n\u00e1s jist\u011b nem\u00e1 zapot\u0159eb\u00ed.<\/p>\n\n\n\nImage by vectorjuice<\/a> on Freepik\n","protected":false},"excerpt":{"rendered":"

    V b\u0159eznu 2024 si pro n\u00e1s Google p\u0159ipravil velmi z\u00e1sadn\u00ed zm\u011bnu ud\u00edlen\u00ed souhlasu se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f. Dotla\u010dila ho k tomu situace v r\u00e1mci GDPR a ePrivacy. Pokud provozujete placen\u00e9 kampan\u011b, tak zbyst\u0159ete.<\/p>\n","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,11,7,9],"tags":[],"class_list":["post-3555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookies","category-google-ads","category-marketing","category-uz-to-vite"],"yoast_head":"\nGoogle od b\u0159ezna 2024 nasad\u00ed nov\u00fd Consent v2 - Blog Webmium.cz<\/title>\n<meta name=\"description\" content=\"Google Consent v2 p\u0159ich\u00e1z\u00ed ji\u017e v b\u0159eznu 2024. 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