{"id":3482,"date":"2021-07-29T16:57:21","date_gmt":"2021-07-29T14:57:21","guid":{"rendered":"http:\/\/wptest.nexum.cz\/zaujmete-zakazniky-v-kazde-fazi-nakupniho-procesu-see-think-do-care\/"},"modified":"2021-07-29T16:57:21","modified_gmt":"2021-07-29T14:57:21","slug":"zaujmete-zakazniky-v-kazde-fazi-nakupniho-procesu-see-think-do-care","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/zaujmete-zakazniky-v-kazde-fazi-nakupniho-procesu-see-think-do-care\/","title":{"rendered":"Zaujm\u011bte z\u00e1kazn\u00edky v ka\u017ed\u00e9 f\u00e1zi n\u00e1kupn\u00edho procesu: See, Think, Do, Care"},"content":{"rendered":"<h3><strong>F\u00e1ze See<\/strong><\/h3>\n<p>Ve f\u00e1zi See (z angl. vid\u011bt) <strong>oslovujete v\u0161echny<\/strong> svoje mo\u017en\u00e9 <strong>potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong>. Tento okruh u\u017eivatel\u016f je samoz\u0159ejm\u011b nejv\u011bt\u0161\u00ed ze v\u0161ech f\u00e1z\u00ed. V t\u00e9to f\u00e1zi je pot\u0159eba p\u0159ipravit si reklamu, kter\u00e1 opravdu zaujme a relevantn\u00ed z\u00e1kazn\u00edk ji jen tak nep\u0159esko\u010d\u00ed. Va\u0161\u00edm hlavn\u00edm \u00fakolem v t\u00e9to f\u00e1zi je pr\u00e1v\u011b zaujmout sv\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\n<p>Nejvhodn\u011bj\u0161\u00ed kan\u00e1ly pro osloven\u00ed: blogy, soci\u00e1ln\u00ed s\u00edt\u011b (Facebook,Instagram, Twitter), Youtube, PPC pro obsahovou s\u00ed\u0165.<\/p>\n<h3><strong>F\u00e1ze Think<\/strong><\/h3>\n<p>Ve druh\u00e9 f\u00e1zi, kter\u00e1 se naz\u00fdv\u00e1 Think (z angl. myslet), V\u00e1\u0161 <strong>z\u00e1kazn\u00edk ji\u017e za\u010d\u00edn\u00e1 o n\u00e1kupu Va\u0161eho produktu p\u0159em\u00fd\u0161let<\/strong>. V t\u00e9to f\u00e1zi je d\u016fle\u017eit\u00e9 d\u00e1t z\u00e1kazn\u00edkovi v\u0161echny d\u016fvody, pro\u010d by m\u011bl nakoupit pr\u00e1v\u011b u V\u00e1s. Pom\u00e1h\u00e1te sv\u00fdm z\u00e1kazn\u00edk\u016fm vybrat si ten spr\u00e1vn\u00fd produkt, kter\u00fd pot\u0159ebuj\u00ed.<\/p>\n<p>Nejvhodn\u011bj\u0161\u00ed kan\u00e1ly pro osloven\u00ed: soci\u00e1ln\u00ed s\u00edt\u011b, Youtube, PPC nebo SEO.<\/p>\n<h3><strong>F\u00e1ze Do<\/strong><\/h3>\n<p>F\u00e1ze, po kter\u00e9 v\u0161ichni tou\u017e\u00edme. Ve f\u00e1zi Do (z angl. d\u011blat) <strong>z\u00e1kazn\u00edk ji\u017e p\u0159esn\u011b v\u00ed, co bude pot\u0159ebovat<\/strong>, ale je\u0161t\u011b si nen\u00ed \u00fapln\u011b jist\u00fd, kde produkt nakoup\u00ed. Va\u0161\u00edm \u00fakolem je uk\u00e1zat mu, \u017ee pr\u00e1v\u011b u V\u00e1s to pro z\u00e1kazn\u00edka bude nejv\u00fdhodn\u011bj\u0161\u00ed a je t\u0159eba z\u00e1kazn\u00edkovi cel\u00fd proces n\u00e1kupu co nejv\u00edce usnadnit.<\/p>\n<p>Nejvhodn\u011bj\u0161\u00ed kan\u00e1ly pro osloven\u00ed: soci\u00e1ln\u00ed s\u00edt\u011b, PPC, SEO a v tomto p\u0159\u00edpad\u011b hlavn\u011b reference, podle kter\u00fdch se z\u00e1kazn\u00edk m\u016f\u017ee rozhodnout.<\/p>\n<h3><strong>F\u00e1ze Care<\/strong><\/h3>\n<p>Spousta lid\u00ed si mysl\u00ed, \u017ee pr\u00e1ce se z\u00edsk\u00e1n\u00edm z\u00e1kazn\u00edka kon\u010d\u00ed u t\u0159et\u00ed f\u00e1ze Do. Je ale d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee <strong>je pot\u0159eba se o z\u00e1kazn\u00edka starat i po n\u00e1kupu<\/strong>, proto je zde f\u00e1ze Care (z angl. pe\u010dovat). Ope\u010dov\u00e1vat sv\u00e9ho z\u00e1kazn\u00edka, kter\u00fd u V\u00e1s ji\u017e nakoupil, je daleko v\u00fdhodn\u011bj\u0161\u00ed a levn\u011bj\u0161\u00ed, ne\u017e z\u00edsk\u00e1vat nov\u00e9 z\u00e1kazn\u00edky z f\u00e1ze See. Z\u00e1kazn\u00edky, kte\u0159\u00ed u V\u00e1s ji\u017e nakoupili, m\u016f\u017eete obdarovat nap\u0159\u00edklad bonusy, v\u011brnostn\u00edmi body nebo slevami. Jen spokojen\u00ed z\u00e1kazn\u00edci se budou opakovan\u011b vracet a znovu nakupovat.<\/p>\n<p>Nejvhodn\u011bj\u0161\u00ed kan\u00e1ly pro osloven\u00ed: soci\u00e1ln\u00ed s\u00edt\u011b, d\u00e1le pak newsletter, Youtube nebo blog.<\/p>\n<h3>Z\u00e1v\u011brem<\/h3>\n<p>Cesta k z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nen\u00ed v dne\u0161n\u00edm sv\u011bt\u011b pln\u00e9m konkurence jednoduch\u00e1. Proto abyste byli se z\u00edsk\u00e1n\u00edm nov\u00fdch z\u00e1kazn\u00edk\u016f a prodejem \u00fasp\u011b\u0161n\u00ed, je pot\u0159eba se dop\u0159edu p\u0159ipravit na v\u0161echny f\u00e1ze n\u00e1kupn\u00edho procesu a p\u0159ipravit vhodnou strategii. Nenechte V\u00e1\u0161 online marketingu n\u00e1hod\u011b a nevyhazujte pen\u00edze oknem. Pokud pot\u0159ebujete poradit, jak co nejl\u00e9pe propagovat V\u00e1\u0161 web nebo e-shop, sta\u010d\u00ed n\u00e1m napsat na e-mail <a href=\"mailto:info@webmium.cz\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/www.webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See-Think-Do-Care je v\u00fdkonn\u00e1 marketingov\u00e1 metoda, kter\u00e1 prom\u011bn\u00ed zp\u016fsob, jak\u00fdm komunikujete a prod\u00e1v\u00e1te sv\u00e9 c\u00edlov\u00e9 skupin\u011b. V tomto \u010dl\u00e1nku si postupn\u011b vysv\u011btl\u00edme jednotliv\u00e9 f\u00e1ze a nejvhodn\u011bj\u0161\u00ed kan\u00e1ly pro ka\u017edou z nich.<\/p>\n","protected":false},"author":12,"featured_media":2700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zaujm\u011bte z\u00e1kazn\u00edky v ka\u017ed\u00e9 f\u00e1zi n\u00e1kupn\u00edho procesu: See, Think, Do, Care<\/title>\n<meta name=\"description\" content=\"See-Think-Do-Care je v\u00fdkonn\u00e1 marketingov\u00e1 metoda, kter\u00e1 prom\u011bn\u00ed zp\u016fsob, jak\u00fdm komunikujete a prod\u00e1v\u00e1te sv\u00e9 c\u00edlov\u00e9 skupin\u011b. 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