{"id":3480,"date":"2022-08-02T15:35:20","date_gmt":"2022-08-02T13:35:20","guid":{"rendered":"http:\/\/wptest.nexum.cz\/zakon-a-susenky\/"},"modified":"2024-05-16T12:09:14","modified_gmt":"2024-05-16T10:09:14","slug":"zakon-a-susenky","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/zakon-a-susenky\/","title":{"rendered":"Z\u00e1kon a su\u0161enky"},"content":{"rendered":"

Jist\u011b v\u00e1m koncem minul\u00e9ho roku neuniklo, \u017ee se nap\u0159\u00ed\u010d internetem za\u010dala na str\u00e1nk\u00e1ch objevovat li\u0161ta, kter\u00e1 po v\u00e1s chce jak\u00e9si ud\u011blen\u00ed souhlasu. Pokud provozujete vlastn\u00ed web nebo e-shop, museli jste ur\u010dit\u011b i vy um\u00edst\u011bn\u00ed takov\u00e9 li\u0161ty n\u011bjak\u00fdm zp\u016fsobem \u0159e\u0161it. \u017de se jedn\u00e1 o z\u00e1le\u017eitost, kterou nen\u00ed radno podcenit, dokl\u00e1daj\u00ed v sou\u010dasnosti prob\u00edhaj\u00edc\u00ed kontroly a prvn\u00ed nemal\u00e9 finan\u010dn\u00ed sankce u na\u0161ich slovensk\u00fdch soused\u016f.\u00a0<\/p>\n

Co p\u0159esn\u011b jsou ty cookies, kter\u00fdch se souhlas t\u00fdk\u00e1? A jak by takov\u00e9 ud\u011blen\u00ed souhlasu m\u011blo spr\u00e1vn\u011b vypadat, abyste se nedostali do konfliktu se z\u00e1konem? Na to se pokus\u00ed odpov\u011bd\u011bt tento \u010dl\u00e1nek.<\/p>\n

Cookies je, kdy\u017e\u2026<\/h3>\n

V roztomil\u00e9m IT \u017eargonu jsou \u201csu\u0161enkami\u201d naz\u00fdv\u00e1ny mal\u00e9 textov\u00e9 soubory, kter\u00e9 se p\u0159i proch\u00e1zen\u00ed str\u00e1nek ukl\u00e1daj\u00ed do n\u00e1v\u0161t\u011bvn\u00edkova po\u010d\u00edta\u010de. D\u00edky nim nap\u0159\u00edklad e-shop pozn\u00e1, \u017ee jste to st\u00e1le vy, kdo p\u0159id\u00e1v\u00e1 zbo\u017e\u00ed do ko\u0161\u00edku, a p\u0159i ka\u017ed\u00e9m dal\u0161\u00edm na\u010dten\u00ed str\u00e1nky se tak ko\u0161\u00edk nevypr\u00e1zdn\u00ed. Tyto technick\u00e9 (t\u00e9\u017e \u201cfunk\u010dn\u00ed\u201d nebo \u201cnezbytn\u00e9\u201d) cookies<\/strong> jsou nutn\u00e9 pro samotn\u00e9 fungov\u00e1n\u00ed str\u00e1nek, vyp\u00ednat je by nebyl dobr\u00fd n\u00e1pad a v\u00fdslovn\u00fd souhlas s jejich ukl\u00e1d\u00e1n\u00edm tak nen\u00ed zapot\u0159eb\u00ed. Stejn\u011b jako se v\u00e1s leteck\u00e1 spole\u010dnost nebude pt\u00e1t, jestli souhlas\u00edte s t\u00edm, \u017ee letadlo, kter\u00fdm cestujete na dovolenou, se v ur\u010dit\u00e9 f\u00e1zi cesty odlep\u00ed od zem\u011b. Jednou jste do n\u011bj nasedli, v\u00e1\u0161 souhlas se tedy t\u00edmto p\u0159edpokl\u00e1d\u00e1.<\/p>\n

S \u010d\u00edm ov\u0161em souhlasit nemus\u00edte, je zas\u00edl\u00e1n\u00ed reklamn\u00edch materi\u00e1l\u016f a ak\u010dn\u00edch nab\u00eddek zm\u00edn\u011bn\u00e9 leteck\u00e9 spole\u010dnosti. Nemus\u00edte ani vypl\u0148ovat dotazn\u00edk spokojenosti a hodnocen\u00ed slu\u017eeb. V online prost\u0159ed\u00ed se tyto \u00fadaje (a mnoho dal\u0161\u00edch) zji\u0161\u0165uj\u00ed pomoc\u00ed tzv. analytick\u00fdch a margetingov\u00fdch cookies. <\/strong>Provozovatel webu, p\u0159\u00edpadn\u011b t\u0159et\u00ed strana, d\u00edky nim z\u00edsk\u00e1 informace o tom, jak dlouh\u00fd \u010das u\u017eivatel na kter\u00e9 str\u00e1nce str\u00e1vil, kam kliknul, kolikr\u00e1t se vr\u00e1til, u \u010deho se nejd\u00e9le zdr\u017eel\u2026 co\u017e vede mimo jin\u00e9 k tomu, \u017ee se u\u017eivateli budou v budoucnu zobrazovat p\u0159edev\u0161\u00edm reklamy na to, co ho doopravdy zaj\u00edm\u00e1.<\/p>\n

Jak spr\u00e1vn\u011b souhlasit?<\/h3>\n

Od 1.1.2022 je nutn\u00e9, aby n\u00e1v\u0161t\u011bvn\u00edk webu prokazateln\u011b, aktivn\u011b a svobodn\u011b s pou\u017e\u00edv\u00e1n\u00edm analytick\u00fdch a marketingov\u00fdch cookies ne\/souhlasil.<\/strong> Nesm\u00ed t\u00edm b\u00fdt podm\u00edn\u011bna funk\u010dnost str\u00e1nek, souhlas nesm\u00ed b\u00fdt vynucen\u00fd a u\u017eivatel mus\u00ed m\u00edt mo\u017enost volby – do letadla v\u00e1s pust\u00ed, i kdy\u017e nevypln\u00edte dotazn\u00edk; m\u016f\u017eete si tak\u00e9 d\u00e1t i n\u011bco jin\u00e9ho ne\u017e ml\u00e9kovou pol\u00e9vku, ani\u017e by v\u00e1s za to za letu vyhodili\u2026 Pochopiteln\u011b mus\u00edte tak\u00e9 zn\u00e1t v\u0161echny pot\u0159ebn\u00e9 informace k tomu, aby byl v\u00e1\u0161 souhlas informovan\u00fd. Tedy \u00fa\u010del vyu\u017eit\u00ed informac\u00ed z dotazn\u00edku, slo\u017een\u00ed pol\u00e9vky a toto\u017enost toho, kdo ji po p\u0159e\u010dten\u00ed dotazn\u00edku va\u0159il. D\u00e1l u\u017e se snad bez leteck\u00e9 analogie obejdeme.<\/p>\n

Li\u0161ta podle pravidel<\/h3>\n

Nep\u0159\u00edpustnou variantou je tzv. cookie wall<\/strong>, kter\u00e1 v\u00e1m v podstat\u011b jen ozn\u00e1m\u00ed, \u017ee str\u00e1nka \u201csu\u0161enky\u201d pou\u017e\u00edv\u00e1, a dokud nekliknete na \u201crozum\u00edm\u201d nebo n\u011bco podobn\u00e9ho, na str\u00e1nku se ani nedostanete. To m\u00e1 ke svobodn\u00e9mu souhlasu opravdu daleko.<\/p>\n

U\u017eivatel mus\u00ed m\u00edt mo\u017enost sv\u016fj souhlas odvolat stejn\u011b jednodu\u0161e, jako jej ud\u011blil<\/strong>. Pro tyto \u00fa\u010dely dob\u0159e poslou\u017e\u00ed tla\u010d\u00edtka \u201cP\u0159ijmout v\u0161e\u201d a \u201cOdm\u00edtnout v\u0161e\u201d.<\/p>\n

Mus\u00ed b\u00fdt ale tak\u00e9 mo\u017en\u00e9 ne\/ud\u011blit souhlas pro jednotliv\u00e9 druhy cookies zvl\u00e1\u0161\u0165<\/strong>, p\u0159i\u010dem\u017e mus\u00ed b\u00fdt n\u00e1v\u0161t\u011bvn\u00edkovi webu jasn\u011b vysv\u011btlen jejich \u00fa\u010del<\/strong>, kter\u00fd se pak u\u017e nesm\u00ed m\u011bnit!<\/p>\n

Aby byl souhlas skute\u010dn\u011b aktivn\u00ed, nesm\u00ed b\u00fdt \u017e\u00e1dn\u00e1 jeho \u010d\u00e1st p\u0159edvypln\u011bna. <\/strong>Je t\u0159eba u\u017eivatele p\u0159im\u011bt, aby za \u00fa\u010delem projeven\u00ed souhlasu aktivn\u011b klikl.<\/p>\n

Jedin\u00fdm p\u0159\u00edpadem, kdy souhlas nen\u00ed nutn\u00fd<\/strong>, jsou str\u00e1nky vyu\u017e\u00edvaj\u00edc\u00ed pouze a jedin\u011b nezbytn\u00e9 (funk\u010dn\u00ed) cookies<\/strong>, kter\u00e9 nepracuj\u00ed s \u017e\u00e1dn\u00fdmi osobn\u00edmi \u00fadaji u\u017eivatele.<\/p>\n

Ne\u00faprosn\u00e1 ruka z\u00e1kona<\/h3>\n

Na\u0159\u00edzen\u00ed vstoupilo v platnost v\u00edce ne\u017e p\u0159ed p\u016fl rokem a jak ji\u017e bylo \u0159e\u010deno, na Slovensku u\u017e \u00fa\u0159ady za\u010daly jeho dodr\u017eov\u00e1n\u00ed kontrolovat a rozd\u00e1vat prvn\u00ed vysok\u00e9 pokuty. D\u00e1 se proto p\u0159edpokl\u00e1dat, \u017ee u n\u00e1s je to jen ot\u00e1zkou \u010dasu. Pokud tedy provozujete vlastn\u00ed web \u010di e-shop, rad\u011bji se ujist\u011bte, \u017ee m\u00e1te souhlasy u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm cookies nastaveny spr\u00e1vn\u011b.<\/p>\n

\u2026a jak s n\u00ed j\u00edt ruku v ruce?<\/h3>\n

Jednoduch\u00fdm \u0159e\u0161en\u00edm, jak s cookies nakl\u00e1dat spr\u00e1vn\u011b, je n\u00e1stroj Cookiebot. Ten m\u016f\u017eete po\u0159\u00eddit p\u0159\u00edmo od jeho poskytovatele<\/a> nebo kontaktovat Webmium<\/a>, kde v\u00e1m se v\u0161\u00edm ohledn\u011b Cookiebota ochotn\u011b pomohou. Aby va\u0161e letadlo nemuselo z\u016fstat na zemi \ud83d\ude09<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Co p\u0159esn\u011b jsou ty cookies, kter\u00fdch se souhlas t\u00fdk\u00e1? A jak by takov\u00e9 ud\u011blen\u00ed souhlasu m\u011blo spr\u00e1vn\u011b vypadat, abyste se nedostali do konfliktu se z\u00e1konem? Na to se pokus\u00ed odpov\u011bd\u011bt tento \u010dl\u00e1nek.<\/p>\n","protected":false},"author":4,"featured_media":2694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,7],"tags":[],"class_list":["post-3480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookies","category-marketing"],"yoast_head":"\nZ\u00e1kon a su\u0161enky<\/title>\n<meta name=\"description\" content=\"Co p\u0159esn\u011b jsou ty cookies, kter\u00fdch se souhlas t\u00fdk\u00e1? A jak by takov\u00e9 ud\u011blen\u00ed souhlasu m\u011blo spr\u00e1vn\u011b vypadat, abyste se nedostali do konfliktu se z\u00e1konem? Na to se pokus\u00ed odpov\u011bd\u011bt tento \u010dl\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/zakon-a-susenky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1kon a su\u0161enky\" \/>\n<meta property=\"og:description\" content=\"Co p\u0159esn\u011b jsou ty cookies, kter\u00fdch se souhlas t\u00fdk\u00e1? A jak by takov\u00e9 ud\u011blen\u00ed souhlasu m\u011blo spr\u00e1vn\u011b vypadat, abyste se nedostali do konfliktu se z\u00e1konem? Na to se pokus\u00ed odpov\u011bd\u011bt tento \u010dl\u00e1nek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/zakon-a-susenky\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T13:35:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T10:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62e944229a61206ebad58b8d_cookies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Mart\u00ednek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mart\u00ednek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/\"},\"author\":{\"name\":\"David Mart\u00ednek\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\"},\"headline\":\"Z\u00e1kon a su\u0161enky\",\"datePublished\":\"2022-08-02T13:35:20+00:00\",\"dateModified\":\"2024-05-16T10:09:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/\"},\"wordCount\":897,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62e944229a61206ebad58b8d_cookies.png\",\"articleSection\":[\"Cookies\",\"marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/\",\"name\":\"Z\u00e1kon a su\u0161enky\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/zakon-a-susenky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62e944229a61206ebad58b8d_cookies.png\",\"datePublished\":\"2022-08-02T13:35:20+00:00\",\"dateModified\":\"2024-05-16T10:09:14+00:00\",\"description\":\"Co p\u0159esn\u011b jsou ty cookies, kter\u00fdch se souhlas t\u00fdk\u00e1? 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