{"id":3464,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/unorove-novinky-z-marketingu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"unorove-novinky-z-marketingu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/unorove-novinky-z-marketingu\/","title":{"rendered":"\u00danorov\u00e9 novinky z marketingu"},"content":{"rendered":"

Nov\u00fd atribut Black-owned<\/strong><\/h3>\n

Nyn\u00ed mohou majitel\u00e9 obchod\u016f, kte\u0159\u00ed jsou \u010dern\u00e9 pleti,\u00a0 p\u0159idat do sv\u00fdch popis\u016f v Google N\u00e1kupech atribut Black-owned. Tento popisek bude viditeln\u00fd pro v\u0161echny u\u017eivatele a\u00a0 b\u011bhem n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u016f bude dostupn\u00fd v\u0161em obchodn\u00edk\u016fm v USA.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/google-adds-black-owned-business-label-to-product-results-345780<\/a><\/p>\n

Nov\u00e9 roz\u0161\u00ed\u0159en\u00ed o formul\u00e1\u0159<\/strong><\/h3>\n

Nov\u011b se m\u016f\u017ee zobrazovat formul\u00e1\u0159, kdy\u017e u\u017eivatel\u00e9 kliknou na nadpis reklamy ve Vyhled\u00e1v\u00e1n\u00ed. Nemus\u00edte tedy p\u0159esm\u011brov\u00e1vat u\u017eivatele na v\u00e1\u0161 web. Pot\u00e9, co u\u017eivatel ode\u0161le formul\u00e1\u0159, m\u016f\u017ee n\u00e1sledn\u011b p\u0159ej\u00edt na va\u0161i webovou str\u00e1nku nebo pokra\u010dovat v dal\u0161\u00edm vyhled\u00e1v\u00e1n\u00ed. Pro spu\u0161t\u011bn\u00ed sta\u010d\u00ed vybrat mo\u017enost \u201eZobrazit formul\u00e1\u0159 pro z\u00e1jemce v\u017edy, kdy\u017e n\u011bkdo zareaguje na mou reklamu\u201c.<\/p>\n

V\u00edce informac\u00ed zde:\u00a0 https:\/\/searchengineland.com\/in-serp-lead-forms-convert-google-ads-users-without-a-click-through-346000<\/a><\/p>\n

\u010cern\u00fd re\u017eim Google<\/strong><\/h3>\n

Google roz\u0161i\u0159uje testov\u00e1n\u00ed \u010dern\u00e9ho re\u017eimu ve Vyhled\u00e1v\u00e1n\u00ed. Testov\u00e1n\u00ed prob\u00edh\u00e1 ji\u017e od prosince 2020, nyn\u00ed je ale vid\u011bt \u010d\u00edm d\u00e1l \u010dast\u011bji. Bohu\u017eel reklamy se t\u011b\u017eko rozli\u0161uj\u00ed a \u0161t\u00edtek Reklama nen\u00ed tak v\u00fdrazn\u00fd, jako v re\u017eimu b\u00edl\u00e9m. Tmav\u00e9 t\u00e9ma m\u00e1 toti\u017e \u0161t\u00edtek \u0161ed\u00fdm p\u00edsmem a to nen\u00ed tak v\u00fdrazn\u00e9.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016<\/a><\/p>\n

Vylou\u010den\u00ed nezn\u00e1m\u00e9ho pohlav\u00ed<\/strong><\/h3>\n

Google Ads nov\u011b umo\u017enilo vylou\u010dit inzerent\u016fm lidi nezn\u00e1m\u00e9ho pohlav\u00ed, tzv. lid\u00e9 genderov\u011b neutr\u00e1ln\u00ed. Takov\u00fdch lid\u00ed posledn\u00ed dobou hodn\u011b p\u0159ib\u00fdv\u00e1. Toto je ale v rozporu se z\u00e1sadami, tak uvid\u00edme, jak cel\u00e1 v\u011bc je\u0161t\u011b dopadne.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/a-google-ads-setting-allowed-advertisers-to-exclude-people-of-unknown-gender-346045<\/a><\/p>\n

Responzivn\u00ed reklamy ve Vyhled\u00e1v\u00e1n\u00ed jako v\u00fdchoz\u00ed nastaven\u00ed<\/strong><\/h3>\n

Pro reklamy ve Vyhled\u00e1v\u00e1n\u00ed je nov\u00fd v\u00fdchoz\u00ed typ reklam \u2013 jsou to Responzivn\u00ed reklamy. Ty V\u00e1m mohou pomoci z\u00edskat v\u00edce z\u00e1kazn\u00edk\u016f. V p\u0159\u00edpad\u011b nutnosti lze ale roz\u0161\u00ed\u0159en\u00e9 textov\u00e9 reklamy tak\u00e9 vytv\u00e1\u0159et. Zp\u016fsob, jak\u00fdm lid\u00e9 vyhled\u00e1vaj\u00ed na internetu, se d\u00edky pandemick\u00e9 situaci st\u00e1le a hlavn\u011b rychle m\u011bn\u00ed, proto nastala tato zm\u011bna.<\/p>\n

\n
\"Should<\/div>\n<\/figure>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/responsive-search-ads-now-the-default-in-google-ads-346224<\/a><\/p>\n

Portfoliov\u00e1 strategie nab\u00eddek<\/strong><\/h3>\n

Ji\u017e od za\u010d\u00e1tku \u00fanora je mo\u017en\u00e9 pou\u017e\u00edvat novou funkci chytr\u00fdch nab\u00eddek a to Portfoliov\u00e1 strategie nab\u00eddek pro \u00fa\u010dty spr\u00e1vc\u016f. Tak\u017ee m\u016f\u017eete vytv\u00e1\u0159et a spravovat strategie pro v\u00edce \u00fa\u010dt\u016f. Jak pro kampan\u011b ve Vyhled\u00e1v\u00e1n\u00ed tak v N\u00e1kupech. P\u0159i slou\u010den\u00ed kampan\u00ed z r\u016fzn\u00fdch \u00fa\u010dt\u016f do jednoho portfolia, m\u016f\u017eete zvy\u0161ovat v\u00fdkon v\u0161ech \u00fa\u010dt\u016f.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/www.seroundtable.com\/google-ads-portfolio-bid-strategies-30875.html<\/a><\/p>\n

Odlo\u017een\u00ed nov\u00fdch po\u017eadavk\u016f<\/strong><\/h3>\n

Google odlo\u017eil nov\u00e9 po\u017eadavky na partnersk\u00fd program kv\u016fli pandemick\u00e9 situaci po cel\u00e9m sv\u011bte. A tak\u00e9 kv\u016fli ne p\u0159\u00edli\u0161 kladn\u00fdm reakc\u00edm na nov\u00e1 pravidla. Pravidla jako jsou po\u017eadavek na certifikaci, po\u017eadavek na v\u00fdkon kampan\u011b a \u00fatratu. Tyto po\u017eadavky by m\u011bly vstoupit v platnost v \u00fanoru 2022. Inzerenti tak maj\u00ed dostatek \u010dasu p\u0159izp\u016fsobit se t\u011bmto zm\u011bn\u00e1m.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371<\/a><\/p>\n

Konec v\u00fdlohov\u00fdm reklam\u00e1m v N\u00e1kupech<\/strong><\/h3>\n

Google od prvn\u00edho dubna 2021 ukon\u010d\u00ed podporu v\u00fdlohov\u00fdch reklam v N\u00e1kupech. \u00dadaje o v\u00fdkonu t\u011bchto reklam budou st\u00e1le k dispozici v p\u0159ehledech \u00fa\u010dtu. V\u00fdlohov\u00e9 reklamy budou zahrnuty do reklamn\u00edch sestav pro N\u00e1kupy produkt\u016f. Takto je to u\u017e v Chytr\u00fdch N\u00e1kupech a od prvn\u00edho dubna se roz\u0161\u00ed\u0159\u00ed i na standardn\u00ed N\u00e1kupy.\u00a0<\/p>\n

\n
\"Here's<\/div>\n<\/figure>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/google-set-to-deprecate-showcase-shopping-ads-on-april-1-346403<\/a><\/p>\n

YouTube a Obsahov\u00e9 reklamy zahrnuty do p\u0159ehled\u016f atribuce<\/strong><\/h3>\n

Spole\u010dnost Google p\u0159idala do sv\u00fdch p\u0159ehled\u016f atribuce reklamy YouTube a Obsahov\u00e9 reklamy. D\u00edky tomu se rychleji dostanete k d\u016fle\u017eit\u00fdm statistik\u00e1m. Zat\u00edm pouze v beta verzi. Mezi p\u0159ehledy atribuce pat\u0159\u00ed nej\u010dast\u011bj\u0161\u00ed trasy, asistovan\u00e9 konverze, metriky trasy a porovn\u00e1n\u00ed model\u016f.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/google-brings-display-ads-to-attribution-reports-as-an-open-beta-346242<\/a><\/p>\n

Novinka z Skliku<\/strong><\/h3>\n

A tou je zv\u00fd\u0161en\u00ed v\u00fdkonu Produktov\u00fdch reklam a zp\u0159esn\u011bn\u00ed jejich statistik, v platnosti od p\u016flky \u00fanora. Nyn\u00ed se bude zobrazov\u00e1n\u00ed zapo\u010d\u00edt\u00e1vat teprve, kdy\u017e dojde k re\u00e1ln\u00e9mu vykreslen\u00ed reklamn\u00ed z\u00f3ny u\u017eivateli. Tedy, kdy mohl u\u017eivatel reklamu re\u00e1ln\u011b vid\u011bt.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/blog.seznam.cz\/2021\/02\/zvysujeme-vykon-produktovych-inzeratu-a-zpresnujeme-jejich-statistiky\/<\/a><\/p>\n

<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I kdy\u017e \u00fanor je nejkrat\u0161\u00edm m\u011bs\u00edcem v roce, novinek n\u00e1m p\u0159inesl t\u00e9m\u011b\u0159 hodn\u011b. Tak hur\u00e1 do \u010dten\u00ed, a\u0165 jste zase v obraze. Stejn\u011b jako ka\u017ed\u00fd m\u011bs\u00edc s n\u00e1mi.<\/p>\n","protected":false},"author":6,"featured_media":3465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\n\u00danorov\u00e9 novinky z marketingu<\/title>\n<meta name=\"description\" content=\"I kdy\u017e \u00fanor je nejkrat\u0161\u00edm m\u011bs\u00edcem v roce, novinek n\u00e1m p\u0159inesl t\u00e9m\u011b\u0159 hodn\u011b. Tak hur\u00e1 do \u010dten\u00ed, a\u0165 jste zase v obraze. Stejn\u011b jako ka\u017ed\u00fd m\u011bs\u00edc s n\u00e1mi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/unorove-novinky-z-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00danorov\u00e9 novinky z marketingu\" \/>\n<meta property=\"og:description\" content=\"I kdy\u017e \u00fanor je nejkrat\u0161\u00edm m\u011bs\u00edcem v roce, novinek n\u00e1m p\u0159inesl t\u00e9m\u011b\u0159 hodn\u011b. Tak hur\u00e1 do \u010dten\u00ed, a\u0165 jste zase v obraze. 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