{"id":3459,"date":"2019-04-10T05:23:15","date_gmt":"2019-04-10T03:23:15","guid":{"rendered":"http:\/\/wptest.nexum.cz\/tvorime-brand-pro-sestricka-cz\/"},"modified":"2019-04-10T05:23:15","modified_gmt":"2019-04-10T03:23:15","slug":"tvorime-brand-pro-sestricka-cz","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/","title":{"rendered":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz"},"content":{"rendered":"

M\u00e1me za sebou dal\u0161\u00ed projekt tvorby brandu<\/a>. Zm\u011bnou pro\u0161la Sest\u0159i\u010dka.cz<\/a>, celorepublikov\u00fd poskytovatel dom\u00e1c\u00ed zdravotn\u00ed p\u00e9\u010de. Jak cel\u00fd proces prob\u00edhal? \u00a0<\/p>\n

O projektu<\/em><\/p>\n

Sest\u0159i\u010dka.cz je firma s\u00a0tradic\u00ed. Zna\u010dka funguje ji\u017e \u0159adu let a klienti logo znaj\u00ed. To je d\u016fle\u017eit\u00fd parametr pro tvorbu brandu. Nebudeme d\u011blat zna\u010dku novou, ale modernizovat st\u00e1vaj\u00edc\u00ed<\/strong>. Zde jsme se setkali s jedn\u00edm z nejklasi\u010dt\u011bj\u0161\u00edch probl\u00e9m\u016f p\u0159i rebrandov\u00e1n\u00ed ji\u017e existuj\u00edc\u00ed zna\u010dky. Je d\u016fle\u017eit\u00e9 vych\u00e1zet z aktu\u00e1ln\u00ed podoby zna\u010dky, a z\u00e1rove\u0148 mus\u00edme myslet i na to, \u017ee logo se je\u0161t\u011b pou\u017e\u00edv\u00e1 na r\u016fzn\u00fdch m\u00edstech – autech, vizitk\u00e1ch, let\u00e1c\u00edch a podobn\u011b. S t\u00edm jsme se museli vypo\u0159\u00e1dat.<\/p>\n

Za\u010d\u00edn\u00e1me<\/em><\/p>\n

C\u00edlem bylo, aby loga mohla prozat\u00edm existovat vedle sebe<\/strong>. Klient tedy nebude muset v\u0161echny dote\u010f p\u0159ipraven\u00e9 materi\u00e1ly vyhodit, ale m\u016f\u017ee je d\u00e1l pou\u017e\u00edvat do vy\u010derp\u00e1n\u00ed z\u00e1sob a do doby, ne\u017e si vyrob\u00ed ty s nov\u00fdm logem. <\/p>\n

Dost\u00e1v\u00e1me se k samotn\u00e9mu procesu. Dne\u0161n\u00ed logo mus\u00edme „rozebrat“ a naj\u00edt element, kter\u00fd vyu\u017eijeme jako spojuj\u00edc\u00ed prvek mezi logem star\u00fdm a nov\u00fdm. <\/p>\n

Logo \u2013 \u201epitva\u201c<\/em><\/p>\n

Co mus\u00edme zachovat? Je to celkem jednoduch\u00e9. Rozhodn\u011b mus\u00ed z\u016fstat barevnost, alespo\u0148 tak n\u011bjak zhruba. \u0160ed\u00e1 a oran\u017eov\u00e1\u2026 Ok to p\u016fjde, ale p\u0159ece jen je pot\u0159eba v\u00edce ne\u017e jen stejn\u00e1 barva\u2026 Co vlastn\u011b znamen\u00e1 ta divn\u00e1 vlnka vpravo? Co\u017ee? Pan\u00e1\u010dek? Ta te\u010dka m\u00e1 b\u00fdt hlava? No dob\u0159e\u2026 Ale kdy\u017e to takhle zrcadl\u00edm, tak m\u00e1m divn\u00fd srd\u00ed\u010dko? No, jasn\u011b, n\u00e1pad je na sv\u011bt\u011b. Pou\u017eijeme to pseudo srd\u00ed\u010dko. <\/p>\n

\n
<\/div>\n<\/figure>\n
\n
<\/div>\n<\/figure>\n
\n
<\/div>\n<\/figure>\n

Realizace<\/em><\/p>\n

Hlavn\u00ed prvek m\u00e1me, barevnost taky. Pustili jsme se do realizace na\u0161ich my\u0161lenek. Vznikne brand, kter\u00fd perfektn\u011b sedne businessu i situaci klienta<\/strong>.<\/p>\n

\n
<\/div>
Pou\u017eit\u00ed nov\u00e9ho brandu na vizitk\u00e1ch<\/figcaption><\/figure>\n
\n
<\/div>
Nov\u00fd brand se skv\u011ble vyj\u00edm\u00e1 i na velkoplo\u0161n\u00e9 reklam\u011b<\/figcaption><\/figure>\n
\n
<\/div>
Nov\u00fd brand je srozumiteln\u00fd po cel\u00e9m sv\u011bt\u011b<\/figcaption><\/figure>\n

Zaujala v\u00e1s zm\u011bna, kterou pro\u0161lo logo Sest\u0159i\u010dky? Modern\u00ed brand, apeluj\u00edc\u00ed na aktu\u00e1ln\u00ed po\u017eadavky sv\u00fdch klient\u016f m\u016f\u017eete m\u00edt i vy. Sta\u010d\u00ed \u0159\u00edct<\/a>.<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?<\/p>\n","protected":false},"author":13,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nTvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz<\/title>\n<meta name=\"description\" content=\"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz\" \/>\n<meta property=\"og:description\" content=\"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T03:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zden\u011bk Boureanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zden\u011bk Boureanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/\"},\"author\":{\"name\":\"Zden\u011bk Boureanu\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/e4654701b01a6f809a93014d17e81d62\"},\"headline\":\"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz\",\"datePublished\":\"2019-04-10T03:23:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/\"},\"wordCount\":407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg\",\"articleSection\":[\"branding\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/\",\"name\":\"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg\",\"datePublished\":\"2019-04-10T03:23:15+00:00\",\"description\":\"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/tvorime-brand-pro-sestricka-cz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/e4654701b01a6f809a93014d17e81d62\",\"name\":\"Zden\u011bk Boureanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g\",\"caption\":\"Zden\u011bk Boureanu\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/zdenek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz","description":"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/","og_locale":"cs_CZ","og_type":"article","og_title":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz","og_description":"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?","og_url":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/","og_site_name":"Blog Webmium.cz","article_published_time":"2019-04-10T03:23:15+00:00","og_image":[{"width":600,"height":180,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg","type":"image\/jpeg"}],"author":"Zden\u011bk Boureanu","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Zden\u011bk Boureanu","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/"},"author":{"name":"Zden\u011bk Boureanu","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/e4654701b01a6f809a93014d17e81d62"},"headline":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz","datePublished":"2019-04-10T03:23:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/"},"wordCount":407,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg","articleSection":["branding"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/","url":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/","name":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg","datePublished":"2019-04-10T03:23:15+00:00","description":"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-sestricka-cz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Tvo\u0159\u00edme brand pro Sest\u0159i\u010dka.cz"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/e4654701b01a6f809a93014d17e81d62","name":"Zden\u011bk Boureanu","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85c3cd05fa2e77e358df425a1eca2d06c0cb34788fb46ee7a09d3563ae7f8526?s=96&r=g","caption":"Zden\u011bk Boureanu"},"url":"https:\/\/www.webmium.cz\/blog\/author\/zdenek\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2-300x90.jpg",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c596b71b418aadc144f7a9b_Brand-pro-Sestricka.cz-2.jpg",70,21,false]},"uagb_author_info":{"display_name":"Zden\u011bk Boureanu","author_link":"https:\/\/www.webmium.cz\/blog\/author\/zdenek\/"},"uagb_comment_info":2,"uagb_excerpt":"Co nov\u00e9ho? M\u00e1me hotov\u00fd branding pro zna\u010dku Sest\u0159i\u010dka.cz. Jak zm\u011bna loga prob\u00edhala a jak brand dostal novou tv\u00e1\u0159?","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/3460"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}