{"id":3458,"date":"2019-04-10T05:23:15","date_gmt":"2019-04-10T03:23:15","guid":{"rendered":"http:\/\/wptest.nexum.cz\/tvorime-brand-pro-medispot-cz\/"},"modified":"2019-04-10T05:23:15","modified_gmt":"2019-04-10T03:23:15","slug":"tvorime-brand-pro-medispot-cz","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/tvorime-brand-pro-medispot-cz\/","title":{"rendered":"Tvo\u0159\u00edme brand pro MediSpot.cz"},"content":{"rendered":"

Dal\u0161\u00edm projektem, na jak\u00e9m jsme v r\u00e1mci brandingu<\/a> pracovali, byla tvorba brandu pro MediSpot<\/a>. V tomto p\u0159\u00edpad\u011b jsme za\u010d\u00ednali \u00fapln\u011b od za\u010d\u00e1tku<\/strong>, proto\u017ee MediSpot je nov\u011b vznikaj\u00edc\u00ed e-shop<\/a>, kter\u00fd bude nab\u00edzet \u0161irokou \u0161k\u00e1lu zdravotnick\u00fdch pom\u016fcek. Projekt je to ambici\u00f3zn\u00ed. Nejen, \u017ee pl\u00e1nuj\u00ed otev\u0159en\u00ed n\u011bkolika pobo\u010dek, ale jejich viz\u00ed je i prorazit na zahrani\u010dn\u00ed trh. <\/p>\n

Za\u010d\u00edn\u00e1me s p\u0159\u00edpravou brandu<\/h2>\n

Tentokr\u00e1t je v\u0161e kompletn\u011b na n\u00e1s, nem\u00e1me ruce sv\u00e1zan\u00e9 \u017e\u00e1dn\u00fdm st\u00e1vaj\u00edc\u00edm logem. Medispot je s\u00e1m o sob\u011b zaj\u00edmav\u00fd n\u00e1zev. M\u00e1 potenci\u00e1l st\u00e1t se velkou zna\u010dkou, kterou bude v\u011bt\u0161ina lid\u00ed zn\u00e1t<\/strong>. <\/p>\n

Medispot, MediSpot, ano, to je ono, ta slova graficky rozd\u011bl\u00edme<\/strong>. Zv\u00fdrazn\u00edme a t\u00edm i zn\u00e1zorn\u00edme, \u017ee jsou tam dv\u011b. Bude to fajn pro budouc\u00ed podbranding na pobo\u010dky. Efektu rozd\u011blen\u00ed dos\u00e1hneme snadno. \u010c\u00e1ste\u010dn\u011b to vy\u0159e\u0161\u00ed u\u017eit\u00ed velk\u00fdch p\u00edsmen na za\u010d\u00e1tku ka\u017ed\u00e9ho slova. Ale my to chceme je\u0161t\u011b v\u00edce podtrhnout, celou tu ideu firmy. Chv\u00edli uva\u017eujeme o tom, odd\u011blit slova barevnost\u00ed, ale kdy\u017e u\u017e uva\u017eujeme o tom podtr\u017een\u00ed\u2026 Co\u017e takhle podtrhnout slovo Spot<\/strong>! <\/p>\n

\n
<\/div>
Prvn\u00ed varianta<\/figcaption><\/figure>\n

Tvo\u0159\u00edme brand<\/h3>\n

Hlavn\u00edmi body, kter\u00e9 pro brand Medispotu chceme splnit jsou:<\/p>\n

    \n
  • zv\u00fdrazn\u011bn\u00ed rozd\u011blen\u00ed slov,<\/li>\n
  • vybrat vhodn\u00e9 barvy,<\/li>\n
  • za\u010dlenit do loga zdravotnick\u00fd motiv<\/strong>,<\/li>\n
  • vytvo\u0159it ikonickou typografii.<\/li>\n<\/ul>\n
    \n
    <\/div>
    Vyb\u00edr\u00e1me barvu a font<\/figcaption><\/figure>\n
    \n
    <\/div>
    Fin\u00e1ln\u00ed logo<\/figcaption><\/figure>\n

    Ve zdravotnick\u00e9m oboru se na branding, ale ani na design celkov\u011b, moc nekouk\u00e1. Proto n\u00e1s Medispot pot\u011b\u0161il, \u017ee to jako podstatn\u00e9 vid\u00ed. Toto uva\u017eov\u00e1n\u00ed je posouv\u00e1 o krok dop\u0159edu p\u0159ed konkurenci. <\/p>\n

    Pou\u017eit\u00ed nov\u00e9ho brandu je snadn\u00e9<\/h3>\n

    Emailov\u00fd podpis<\/strong>, \u0161ablony<\/strong> pro prezentace i Word m\u00e1me p\u0159ipraven\u00e9. Vytvo\u0159\u00edme logo spot<\/strong> a m\u016f\u017eeme p\u0159ed\u00e1vat. Spolu s nov\u00fdm logem v barevn\u00fdch variant\u00e1ch<\/strong> odes\u00edl\u00e1me klientovi i n\u00e1zorn\u00fd manu\u00e1l s uk\u00e1zkami<\/strong> mo\u017enost\u00ed, jak a kde nov\u00fd brand vyu\u017e\u00edt.<\/p>\n

    \n
    <\/div>
    Vyu\u017eit\u00ed loga na vizitk\u00e1ch<\/figcaption><\/figure>\n
    \n
    <\/div>
    Vyu\u017eit\u00ed loga na velk\u00e9 plo\u0161e<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

    T\u00fdm Webmium brandingu m\u00e1 za sebou tvorbu dal\u0161\u00edho brandu. Pod\u00edvejte se, jak vznikalo logo pro Medispot.<\/p>\n","protected":false},"author":13,"featured_media":2643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nTvo\u0159\u00edme brand pro MediSpot.cz<\/title>\n<meta name=\"description\" content=\"T\u00fdm Webmium brandingu m\u00e1 za sebou tvorbu dal\u0161\u00edho brandu. 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