{"id":3455,"date":"2022-11-24T12:20:35","date_gmt":"2022-11-24T11:20:35","guid":{"rendered":"http:\/\/wptest.nexum.cz\/tvorba-textoveho-obsahu-pomoci-umele-inteligence\/"},"modified":"2024-03-13T15:31:32","modified_gmt":"2024-03-13T14:31:32","slug":"tvorba-textoveho-obsahu-pomoci-umele-inteligence","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/tvorba-textoveho-obsahu-pomoci-umele-inteligence\/","title":{"rendered":"Tvorba textov\u00e9ho obsahu pomoc\u00ed um\u011bl\u00e9 inteligence"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:600px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"600px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/637f613f4e3652221256d7e3_fbnahledaicontent.jpg\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\"><strong id=\"\">Co se v \u010dl\u00e1nku dozv\u00edte?<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">N\u011bco m\u00e1lo z historie tvorby textov\u00e9ho obsahu pomoc\u00ed AI<\/li>\n<li id=\"\">Dne\u0161n\u00ed stav, pou\u017eitelnost a probl\u00e9my takov\u00fdch text\u016f<\/li>\n<li id=\"\">Pohled Google na generovan\u00e9 texty a jeho boj s jejich kvalitou<\/li>\n<li id=\"\">Jak\u00e1 je budoucnost takov\u00fdch text\u016f?<\/li>\n<\/ul>\n<h2 id=\"\">Nejprve trocha historie<\/h2>\n<p id=\"\">\tMo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, \u017ee obsah psan\u00fd um\u011blou inteligenc\u00ed se objevil ji\u017e kolem roku 1980. Tenkr\u00e1t byla um\u011bl\u00e1 inteligence sou\u010d\u00e1st\u00ed bal\u00edku WordPerfect a posl\u00e9ze implementov\u00e1na i do komplexn\u00edch platforem, jako je nap\u0159. opera\u010dn\u00ed syst\u00e9m Mac OS.\u00a0<\/p>\n<p id=\"\">Ve stejn\u00e9m obdob\u00ed se v\u0161ak obsah psan\u00fd pomoc\u00ed AI (um\u011bl\u00e1 inteligence) do\u010dkal podstatn\u00e9ho miln\u00edku. Vy\u0161la toti\u017e prvn\u00ed kniha, kter\u00e1 byla kompletn\u011b psan\u00e1 pr\u00e1v\u011b po\u010d\u00edta\u010dem. A\u017e v roce 2007 se v\u0161ak um\u011bl\u00e1 inteligence dostala do b\u011b\u017en\u00fdch online n\u00e1stroj\u016f a za\u010d\u00ednala s psan\u00edm specifick\u00fdch text\u016f pro sportovn\u00ed v\u00fdsledky StatSheet. N\u00e1sledn\u011b v roce 2009 vznikl n\u00e1stroj Grammarly, kter\u00fd pom\u00e1hal psavc\u016fm s tvorbou obsahu.<\/p>\n<h2 id=\"\">AI se nau\u010dila ps\u00e1t skoro jako \u010dlov\u011bk\u2026<\/h2>\n<p id=\"\">\tOd prvopo\u010d\u00e1tk\u016f generovan\u00e9ho obsahu uteklo hodn\u011b vody. Za ten \u010das se poskytovatel\u00e9, kte\u0159\u00ed maj\u00ed tyto slu\u017eby jako prim\u00e1rn\u00ed n\u00e1pl\u0148 pr\u00e1ce, postupn\u011b vypracovali po v\u0161ech str\u00e1nk\u00e1ch sm\u011brem nahoru. Disponuj\u00ed daleko lep\u0161\u00ed v\u00fdpo\u010detn\u00ed silou a mohou tak d\u00edky strojov\u00e9mu u\u010den\u00ed dos\u00e1hnout daleko lep\u0161\u00edch v\u00fdsledk\u016f. Sta\u010d\u00ed jim k tomu p\u00e1r parametr\u016f, nap\u0159\u00edklad URL, typ slu\u017eby \u010di produktu nebo kl\u00ed\u010dov\u00e1 slova. D\u00edky t\u011bmto parametr\u016fm zvl\u00e1dne um\u011bl\u00e1 inteligence vytvo\u0159it prakticky jak\u00fdkoliv text, dopln\u011bn\u00fd o CTA prvky a prostor pro reklamu. Dne\u0161n\u00ed AI zvl\u00e1dne napsat specifick\u00e9 texty i pro r\u016fzn\u00e9 platformy. Jin\u00e1 pravidla vy\u017eaduje pro texty Instagram, jin\u00e1 zase Google Ads. Um\u011bl\u00e1 inteligence vygeneruje v\u00edce form\u00e1t\u016f pro co nej\u0161ir\u0161\u00ed pou\u017eit\u00ed.<\/p>\n<h2 id=\"\">\u2026ale text\u016fm chyb\u00ed du\u0161e a emoce<\/h2>\n<p id=\"\">\tJednu v\u011bc v\u0161ak st\u00e1le um\u011bl\u00e1 inteligence nezvl\u00e1dne. Zat\u00edm neum\u00ed pracovat s emocemi v textu. Mnohdy pot\u0159ebujete napsat text, kter\u00fd c\u00edl\u00ed na konkr\u00e9tn\u00ed \u010d\u00e1st va\u0161ich potenci\u00e1ln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f. V\u00edte v jak\u00e9 jsou rozhodovac\u00ed f\u00e1zi, jakou maj\u00ed v konkr\u00e9tn\u00edm kroku n\u00e1ladu nebo s jak\u00fdmi emocemi se rozhoduj\u00ed v ur\u010dit\u00fdch situac\u00edch a obdob\u00edch. Automaticky generovan\u00e9 texty tohle neum\u00ed podchytit a oslovit tuto c\u00edlovku spr\u00e1vn\u011b. Typick\u00fdm p\u0159\u00edkladem jsou rozd\u00edly i ve stylech pod\u00e1v\u00e1n\u00ed informac\u00ed. N\u011bkte\u0159\u00ed lid\u00e9 preferuj\u00ed jasn\u00e9 a stru\u010dn\u00e9 informace v odr\u00e1\u017ek\u00e1ch. Jin\u00ed si zase potrp\u00ed na hutn\u011bj\u0161\u00ed texty a p\u0159\u00edb\u011bhy. \u00damysln\u011b jsem na za\u010d\u00e1tku odstavce uvedl kouzeln\u00e9 sl\u016fvko \u201czat\u00edm\u201d. V\u011b\u0159\u00edm toti\u017e, \u017ee to nepotrv\u00e1 dlouho a po\u010d\u00edta\u010de budou zvl\u00e1dat i varianty pro r\u016fzn\u00e9 typy lid\u00ed a jejich n\u00e1lad.<\/p>\n<h2 id=\"\">Jak se stav\u00ed Google k obsahu s um\u011blou inteligenc\u00ed?<\/h2>\n<p id=\"\">\tGoogle se sna\u017e\u00ed pochopiteln\u011b s obrovsk\u00fdm p\u0159\u00edvalem text\u016f psan\u00fdch um\u011blou inteligenc\u00ed bojovat. Vyhled\u00e1v\u00e1n\u00ed zaplavila cel\u00e1 \u0159ada velmi m\u00e1lo kvalitn\u00edch text\u016f a ani pro samotn\u00e9 u\u017eivatele vyhled\u00e1v\u00e1n\u00ed to nen\u00ed p\u0159\u00ednosn\u00e1 situace. Google se pom\u011brn\u011b rychle nau\u010dil podobn\u00e9 texty identifikovat a sna\u017e\u00ed se je z vyhled\u00e1v\u00e1n\u00ed odstranit, \u010di jinak podstatn\u011b omezit jejich organick\u00fd a placen\u00fd dosah. P\u0159esto\u017ee jsou stroje st\u00e1le dokonalej\u0161\u00ed v psan\u00ed text\u016f, maj\u00ed st\u00e1le stejn\u00e9 charakteristiky a vzorce chov\u00e1n\u00ed, kter\u00e9 Google algoritmy vid\u00ed.\u00a0Pokud se sami rozhodnete p\u0159enechat tvorbu obsahu po\u010d\u00edta\u010di, po\u010d\u00edtejte s potenci\u00e1ln\u00edm rizikem, \u017ee prost\u011b z vyhled\u00e1v\u00e1n\u00ed jednoho dne zmiz\u00edte.<\/p>\n<h2 id=\"\">Pro\u010d je obsah tvo\u0159en\u00fd um\u011blou inteligenc\u00ed \u010dast\u00fd probl\u00e9m?<\/h2>\n<p id=\"\">\tJe to podobn\u00e9 jako s ohn\u011bm. Texty psan\u00e9 um\u011blou inteligenc\u00ed jsou dobr\u00fd sluha, ale velmi zl\u00fd p\u00e1n. Poj\u010fme se v bodech pod\u00edvat pro\u010d tomu tak je.<\/p>\n<ul id=\"\">\n<li id=\"\">Hraj\u00ed hlavn\u00ed roli v \u0161\u00ed\u0159en\u00ed dezinformac\u00ed a fale\u0161n\u00fdch zpr\u00e1v<\/li>\n<li id=\"\">Sna\u017e\u00ed se oklamat algoritmy Google<\/li>\n<li id=\"\">Slou\u017e\u00ed jako z\u00e1klad pro obsahov\u00e9 farmy, kter\u00e9 sni\u017euj\u00ed kvalitu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/li>\n<\/ul>\n<p id=\"\">Nen\u00ed se tedy \u010demu divit, \u017ee se Googlu podobn\u00fd obsah v\u016fbec nel\u00edb\u00ed a sna\u017e\u00ed se proti n\u011bmu bojovat v\u0161emi sv\u00fdmi prost\u0159edky.<\/p>\n<h2 id=\"\">Jak\u00e1 bude budoucnost text\u016f psan\u00fdch um\u011blou inteligenc\u00ed?<\/h2>\n<p id=\"\">\tKa\u017ed\u00e1 mince m\u00e1 dv\u011b strany. Stejn\u011b tak budoucnost text\u016f psan\u00fdch pomoc\u00ed um\u011bl\u00e9 inteligence. Ta hez\u010d\u00ed strana je postupn\u00e9 zdokonalov\u00e1n\u00ed algoritm\u016f pro generov\u00e1n\u00ed podobn\u00e9ho obsahu. Ka\u017ed\u00fdm dnem se posouv\u00e1me st\u00e1le bl\u00ed\u017ee k dostate\u010dn\u011b kvalitn\u00edm text\u016fm. Pozitivn\u00ed je tak\u00e9 fakt, \u017ee strojov\u011b psan\u00e9 texty nepo\u010d\u00edtaj\u00ed s negativn\u00edmi lidsk\u00fdmi vlastnostmi. Do sv\u00fdch text\u016f tak neprom\u00edtaj\u00ed n\u00e1lady, r\u016fzn\u00e9 p\u0159edsudky \u010di negativn\u00ed zku\u0161enosti. S t\u00edm se ale poj\u00ed absence emoc\u00ed, kter\u00e1 se ale jist\u011b \u010dasem vylep\u0161\u00ed.<\/p>\n<p id=\"\">\tTe\u010f ale ta pomysln\u00e1 druh\u00e1 strana mince. Ta hor\u0161\u00ed. Pro n\u00e1s pro autory text\u016f. Mo\u017en\u00e1 v ka\u017ed\u00e9m oboru jste ji\u017e zaslechli ot\u0159epanou fr\u00e1zi, \u017ee n\u00e1s stejn\u011b jednou nahrad\u00ed roboti a my p\u0159ijdeme o pr\u00e1ci. Pokud jde o psan\u00ed text\u016f, a\u0165 u\u017e marketingov\u00fdch, nebo jin\u00fdch, tak to ale opravdu re\u00e1ln\u011b hroz\u00ed. Bude z\u00e1le\u017eet na trhu, jak se popere s nab\u00eddkou a popt\u00e1vkou po podobn\u00fdch textech. Pokud by se toti\u017e m\u011bly strojov\u011b psan\u00e9 texty st\u00e1t n\u011bkdy normou, o pr\u00e1ci p\u0159ijde p\u011bkn\u00e1 \u0159\u00e1dka dosavadn\u00edch autor\u016f ru\u010dn\u011b psan\u00fdch text\u016f. Tak doufejme, \u017ee se tomu tak nestane a bude na trhu st\u00e1le dostatek m\u00edsta pro ru\u010dn\u011b psanou tvorbu. Od lid\u00ed pro lidi.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tlak na rychlost se zachov\u00e1n\u00edm kvality p\u0159i tvorb\u011b textov\u00e9ho obsahu n\u00e1s neust\u00e1le tla\u010d\u00ed do rohu. Nen\u00ed tak divu, \u017ee se tv\u016frci obsahu p\u0159ikl\u00e1n\u00ed k r\u016fzn\u00fdm berli\u010dk\u00e1m, jak si tuto pr\u00e1ci automatizovat. T\u0159eba pr\u00e1v\u011b pomoc\u00ed um\u011bl\u00e9 inteligence.<\/p>\n","protected":false},"author":2,"featured_media":2639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-umela-inteligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tvorba textov\u00e9ho obsahu pomoc\u00ed um\u011bl\u00e9 inteligence<\/title>\n<meta name=\"description\" content=\"Tlak na rychlost se zachov\u00e1n\u00edm kvality p\u0159i tvorb\u011b textov\u00e9ho obsahu n\u00e1s neust\u00e1le tla\u010d\u00ed do rohu. Nen\u00ed tak divu, \u017ee se tv\u016frci obsahu p\u0159ikl\u00e1n\u00ed k r\u016fzn\u00fdm berli\u010dk\u00e1m, jak si tuto pr\u00e1ci automatizovat. T\u0159eba pr\u00e1v\u011b pomoc\u00ed um\u011bl\u00e9 inteligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/tvorba-textoveho-obsahu-pomoci-umele-inteligence\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvorba textov\u00e9ho obsahu pomoc\u00ed um\u011bl\u00e9 inteligence\" \/>\n<meta property=\"og:description\" content=\"Tlak na rychlost se zachov\u00e1n\u00edm kvality p\u0159i tvorb\u011b textov\u00e9ho obsahu n\u00e1s neust\u00e1le tla\u010d\u00ed do rohu. 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