{"id":3453,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/tri-orisky-pro-facebookare\/"},"modified":"2024-03-22T12:23:03","modified_gmt":"2024-03-22T11:23:03","slug":"tri-orisky-pro-facebookare","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/tri-orisky-pro-facebookare\/","title":{"rendered":"T\u0159i o\u0159\u00ed\u0161ky pro Facebooka\u0159e"},"content":{"rendered":"<p>\u010casto ve sv\u00e9m okol\u00ed sl\u00fdch\u00e1m od kamar\u00e1d\u016f a p\u0159\u00edbuzn\u00fdch: <em>\u201eTak u\u017e jsem si zalo\u017eil tu Facebook str\u00e1nku, o kter\u00e9 tak s\u00a0nad\u0161en\u00edm mluv\u00ed\u0161 a do businessu mi to nic nep\u0159in\u00e1\u0161\u00ed!\u201c<\/em>. V\u017edy se jen pousm\u011bji a odv\u011bt\u00edm <em>\u201eP\u0159\u00edteli a jak vlastn\u011b komunikuje\u0161 s\u00a0klienty? D\u00e1v\u00e1\u0161 jim n\u011bjak\u00e9 rady, kter\u00e9 souvis\u00ed s\u00a0tv\u00fdm podnik\u00e1n\u00edm? Zapojuje\u0161 je do diskuze? Komunikuje\u0161 s\u00a0nimi v\u016fbec?\u201c<\/em> V\u017edy ta sam\u00e1 odpov\u011b\u010f <em>\u201eA to se mus\u00ed, jo?\u201c<\/em><\/p>\n<p>Pat\u0159\u00edte i vy mezi majitele Facebook str\u00e1nek, kte\u0159\u00ed si mysl\u00ed, \u017ee v\u00e1s fanou\u0161ci jen tak cvrnknou do nosu? U\u0161et\u0159\u00edme v\u00e1m \u010das. Fanou\u0161ci rozhodn\u011b sami z\u00a0nebe\u00a0nespadnou.<\/p>\n<p>Poj\u010fme rozlousknout nejeden o\u0159\u00ed\u0161ek, <strong>jak prom\u011bnit lajky<\/strong>, kter\u00e9 z\u00edsk\u00e1te organicky nebo placenou reklamou na Facebooku, <strong>ve fanou\u0161ky, <\/strong>kte\u0159\u00ed v\u00e1s budou pravideln\u011b sledovat a nakupovat od v\u00e1s. Tyto t\u0159i o\u0159\u00ed\u0161ky v\u00e1m darujeme a m\u016f\u017eete je pou\u017e\u00edvat, kdy chcete, nejen do p\u016flnoci jako Popelka.<\/p>\n<h2><strong>1. Komunikujte<\/strong><\/h2>\n<p>Komunikace. V\u017edy m\u011b to slovo fascinovalo. Nejen samotn\u00e9 slovo, ale v\u0161echno to, co si pod pojmem komunikace mohu p\u0159edstavit. U lid\u00ed si \u010dasto v\u0161\u00edm\u00e1m, jak komunikuj\u00ed s\u00a0druh\u00fdmi. Jak gestikuluj\u00ed. Jak se vyjad\u0159uj\u00ed. To v\u0161echno mi pom\u016f\u017ee odhadnout \u010dlov\u011bka. Pro\u010d tohle \u0159\u00edk\u00e1m? U firem to plat\u00ed dvojn\u00e1sob. Pr\u00e1v\u011b u firem si toho lid\u00e9 v\u0161\u00edmaj\u00ed v\u00edce.<\/p>\n<p>Kdy\u017e jsem p\u0159ed lety provedl sv\u00e9 prvn\u00ed p\u0159ihl\u00e1\u0161en\u00ed na Facebook, bylo mi jasn\u00e9, \u017ee nyn\u00ed kdy\u017e se \u0159ekne to fascinuj\u00edc\u00ed slovo komunikace, vybav\u00ed se mi tak\u00e9 Facebook. N\u00e1stroj, skrze kter\u00fd <strong>komunikuj\u00ed miliony lid\u00ed nap\u0159\u00ed\u010d cel\u00fdm sv\u011btem<\/strong>. N\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 firm\u00e1m p\u0159i tvo\u0159en\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny. N\u00e1stroj, d\u00edky kter\u00e9mu lze vyd\u011bl\u00e1vat pen\u00edze.<\/p>\n<p>Pro nakopnut\u00ed str\u00e1nek na soci\u00e1ln\u00ed s\u00edti\u00a0je d\u016fle\u017eit\u00e9 vyplnit ve\u0161ker\u00e9 mo\u017en\u00e9 informace, jako je telefonn\u00ed \u010d\u00edslo, email, webov\u00e1 str\u00e1nka, otev\u00edrac\u00ed doba, \u00favodn\u00ed fotka, profilov\u00e1 fotka atd. U\u017e t\u00edm, \u017ee na Facebooku zve\u0159ejn\u00edte svou otev\u00edrac\u00ed dobu \u010di email, komunikujete s\u00a0klienty.<\/p>\n<blockquote><p>JAK \u010cAJOVNA O KLIENTA P\u0158I\u0160LA<\/p><\/blockquote>\n<blockquote><p>Jedno zimn\u00ed ned\u011bln\u00ed r\u00e1no jsem cht\u011bl zaj\u00edt do \u010dajovny u n\u00e1s ve m\u011bst\u011b. Webovky \u010dajovna nem\u011bla, a tak jsem zabrouzdal na Facebook. Fanou\u0161kovsk\u00e1 str\u00e1nka by se na\u0161la, ale absolutn\u011b bez informac\u00ed. Jedin\u00e9, co jsem mohl vid\u011bt, byla nekvalitn\u00ed profilov\u00e1 fotka. 99 % lid\u00ed by jen m\u00e1vlo rukou a \u010daj si ud\u011blalo doma, ale j\u00e1 ne. Zkusil jsem \u010dajovn\u011b napsat s\u00a0dotazem, zda maj\u00ed dnes otev\u0159eno a jestli mi mohou zaslat svoji otev\u00edrac\u00ed dobu. U\u017e je to pomalu rok a z\u00a0\u010dajovny mi st\u00e1le nep\u0159i\u0161la \u017e\u00e1dn\u00e1 odpov\u011b\u010f. Jejich str\u00e1nky jsou st\u00e1le ve stejn\u00e9m stavu. Tud\u00ed\u017e komunikace nulov\u00e1. Ten den jsem je\u0161t\u011b napsal do jedn\u00e9 kav\u00e1rny, kde mi obratem odpov\u011bd\u011bli, a j\u00e1 se vydal na sn\u00eddani. Zp\u00e1te\u010dn\u00ed cestou jsem to vzal kolem \u010dajovny, od kter\u00e9 mi \u017e\u00e1dn\u00e1 odpov\u011b\u010f nep\u0159i\u0161la, a co mysl\u00edte? Bylo otev\u0159eno. J\u00e1 v\u0161ak byl ob\u010derstven\u00fd a spokojen\u00fd o 69 K\u010d leh\u010d\u00ed na cest\u011b dom\u016f. Nekomunikuj\u00edc\u00ed \u010dajovna p\u0159i\u0161la o z\u00e1kazn\u00edka&#8230;o m\u011b. Ve zm\u00edn\u011bn\u00e9 \u010dajovn\u011b jsem u\u017e nikdy nebyl, ale do kav\u00e1rny, kter\u00e1 se mnou komunikovala, chod\u00edm skoro ka\u017ed\u00fd t\u00fdden.<\/p><\/blockquote>\n<p>Je d\u016fle\u017eit\u00e9 vyplnit ve\u0161ker\u00e9 d\u016fle\u017eit\u00e9 informace, odepisovat klient\u016fm na zpr\u00e1vy a tak\u00e9 reagovat na koment\u00e1\u0159e pod p\u0159\u00edsp\u011bvkem. V\u017edy pod\u011bkovat za kladnou reakci a na negativn\u00ed reagovat s\u00a0klidem.\u00a0<\/p>\n<p>Tak to p\u0159\u00e1tel\u00e9 funguje v\u0161ude. V\u017edy pojedete do servisu, kde c\u00edt\u00edte p\u00e9\u010di. V\u017edy nakoup\u00edte na eshopu, kde v\u00e1m porad\u00ed.<\/p>\n<h2>2. D\u00e1vejte a bude v\u00e1m d\u00e1no<\/h2>\n<p>Touto filozofi\u00ed se na Facebooku \u0159\u00edd\u00edm dlouho. A co v\u00e1m mohu poradit? Za\u010dn\u011bte s\u00a0t\u00edm tak\u00e9. Stanovte si pravidla na postov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f. Ud\u011blejte pr\u016fzkum, kdy je nejv\u00edce va\u0161ich fanou\u0161k\u016f aktivn\u00edch.\u00a0<\/p>\n<p><strong>Sd\u00edlejte<\/strong> <strong>se\u00a0sv\u00fdm publikem<\/strong>\u00a0\u010dl\u00e1nky, rady, tipy a triky z\u00a0va\u0161eho oboru. Pi\u0161te je sami nebo jednodu\u0161e sd\u00edlejte relevantn\u00ed \u010dl\u00e1nek, kter\u00fd jste na\u0161li na internetu. Lid\u00e9 v\u00e1m za\u010dnou v\u011b\u0159it a v\u00a0tuto chv\u00edli p\u0159em\u011bn\u00edte oby\u010dejn\u00e9 lajky na <strong>v\u011brn\u00e9 fanou\u0161ky<\/strong>, kte\u0159\u00ed pravideln\u011b sd\u00edlej\u00ed va\u0161e \u010dl\u00e1nky a tak\u00e9 nakupuj\u00ed. Nav\u00edc jsou lid\u00e9 \u0161\u0165astn\u00ed, \u017ee dostali radu zdarma.<\/p>\n<p>P\u0159ed\u00e1vejte sv\u00e9 cenn\u00e9 znalosti d\u00e1le. P\u0159inese v\u00e1m to spousty fanou\u0161k\u016f i nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<h2>3. Bavte sv\u00e9 z\u00e1kazn\u00edky<\/h2>\n<p>Samoz\u0159ejm\u011b k\u00a0tomu v\u0161emu pat\u0159\u00ed z\u00e1bava. Bez odleh\u010den\u00ed by to nebylo ono. Pokud jste kreativn\u00ed vesel\u00e1 kopa, m\u00e1te na Facebooku vyhr\u00e1no. <strong>Bavte sv\u00e9 fanou\u0161ky.<\/strong> Ud\u011blejte si ze sebe srandu. Uka\u017ete, \u017ee se v\u00e1m taky n\u011bco nepovedlo nebo vyt\u00e1hn\u011bte n\u011bjakou fotku ze z\u00e1kulis\u00ed. <strong>Bu\u010fte lidi<\/strong>. N\u00e1v\u0161t\u011bvn\u00edci to ocen\u00ed.<\/p>\n<p>Dop\u0159ejte jim tak\u00e9 n\u011bjakou <strong>sout\u011b\u017e<\/strong>. Lid\u00e9 jsou sout\u011b\u017eiv\u00ed. Mo\u017enost v\u00fdhry je motivuje k aktivit\u011b. <\/p>\n<p>Douf\u00e1m, \u017ee se toto dostane k\u00a0majiteli m\u00edstn\u00ed \u010dajovny. Pane, v\u00fdborn\u00e1 sout\u011b\u017e pro v\u00e1s: Co takhle bleskov\u00e1 sout\u011b\u017e? Tipn\u011bte si, kolik spot\u0159ebuje na\u0161e \u010dajovna cukru za m\u011bs\u00edc? Prvn\u00ed osoba, kter\u00e1 spr\u00e1vn\u011b odpov\u00ed, vyhr\u00e1v\u00e1 t\u00fddenn\u00ed konzumaci \u010daje ZDARMA.<\/p>\n<p> \u00a0<\/p>\n<p>V\u0161echny o\u0159\u00ed\u0161ky rozlousknuty. Pod\u011blte se o n\u011b s ostatn\u00edmi. Jsou p\u0159eci kouzeln\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poj\u010fme rozlousknout nejeden o\u0159\u00ed\u0161ek, jak prom\u011bnit lajky ve fanou\u0161ky, kte\u0159\u00ed v\u00e1s budou sledovat a nakupovat od v\u00e1s.<\/p>\n","protected":false},"author":12,"featured_media":2627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u0159i o\u0159\u00ed\u0161ky pro Facebooka\u0159e<\/title>\n<meta name=\"description\" content=\"Poj\u010fme rozlousknout nejeden o\u0159\u00ed\u0161ek, jak prom\u011bnit lajky ve fanou\u0161ky, kte\u0159\u00ed v\u00e1s budou sledovat a nakupovat od v\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/tri-orisky-pro-facebookare\/\" \/>\n<meta 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