{"id":3451,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/top-5-z-eshop-summitu-2017\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"top-5-z-eshop-summitu-2017","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/top-5-z-eshop-summitu-2017\/","title":{"rendered":"TOP 5 z E-shop summitu 2017"},"content":{"rendered":"

Kolegov\u00e9 v\u00a0kancel\u00e1\u0159i se m\u011b po ka\u017ed\u00e9 konferenci ptaj\u00ed. \u201eTak co? Jak\u00fd to bylo?\u201c<\/em> Obvykle odpov\u00edm \u00a0\u201eNo, 40 % p\u0159edn\u00e1\u0161ek dobrejch. Zbytek nic moc.\u201c<\/em>. Bu\u010f t\u00e9ma nebylo pro m\u011b nebo m\u011b sp\u00edkr nudil. <\/p>\n

E-shop summit byl v\u00a0tomto v\u00fdjime\u010dn\u00fd a j\u00e1 s\u00a0klidem m\u016f\u017eu \u0159\u00edct, \u017ee 90 % p\u0159edn\u00e1\u0161ek bylo super. Zat\u00edm nejv\u011bt\u0161\u00ed sk\u00f3re, kter\u00e9 jsem jako za\u010d\u00ednaj\u00edc\u00ed amat\u00e9rsk\u00fd recenzent konferenc\u00ed dal. A \u010d\u00edm to? Hlavn\u011b t\u00edm, \u017ee po\u0159adatel v\u00ed, koho pozvat. T\u00e9mata byla nejenom zaj\u00edmav\u00e1, ale i dob\u0159e odprezentov\u00e1na. <\/p>\n

Velmi doporu\u010duji v\u0161em majitel\u016fm eshopu<\/a> a pracovn\u00edk\u016fm marketingu zakoupen\u00ed p\u0159\u00edstupu k\u00a0video z\u00e1znamu cel\u00e9 konference, bude to skv\u011ble investovan\u00e1 tis\u00edcovka. <\/p>\n

Pokud bych m\u011bl vybrat top 5 vystoupen\u00ed tak rozhodn\u011b tyto: <\/p>\n

1. Co jsou to procesy? A v \u010dem n\u00e1m mohou pomoci nebo naopak u\u0161kodit?<\/strong><\/h3>\n

Luk\u00e1\u0161 Havl\u00e1sek n\u00e1s sezn\u00e1mil s\u00a0t\u00edm, jak je d\u016fle\u017eit\u00e9 nastavit procesy ve firm\u011b. Nikoli v\u0161ak formou slo\u017eit\u00fdch diagram\u016f, ale t\u0159eba formou check listu. Ka\u017ed\u00fd proces by m\u011bl m\u00edt vlastn\u00edka<\/strong>. Procesy by se nem\u011bly slep\u011b n\u00e1sledovat a dogmaticky dodr\u017eovat, ale sp\u00ed\u0161e se br\u00e1t jako minimum k\u00a0vykonan\u00e9 pr\u00e1ci.<\/p>\n

\n
\"Luk\u00e1\u0161<\/div>
Luk\u00e1\u0161 Havl\u00e1sek<\/figcaption><\/figure>\n

2. Navrhujeme d\u016fv\u011bryhodnost<\/strong><\/h3>\n

Ji\u0159\u00ed Tvrdek n\u00e1m dal hodn\u011b tip\u016f. M\u011b nejv\u00edce zaujala v\u011bta:<\/p>\n

\u201eNenaj\u00edmejte si design\u00e9ry, ale fotografy.\u201c\u00a0<\/p><\/blockquote>\n

Ji\u0159\u00ed t\u00edm cht\u011bl \u0159\u00edci, \u017ee dobr\u00fd web stoj\u00ed na kvalitn\u00edch fotk\u00e1ch<\/strong>, kter\u00e9 dok\u00e1\u017e\u00ed vyvolat spr\u00e1vn\u00e9 emoce. Sebelep\u0161\u00ed design\u00e9r s\u00a0fotkami z\u00a0fotobanky dobr\u00fd n\u00e1vrh neud\u011bl\u00e1. <\/p>\n

\n
\"Ji\u0159\u00ed<\/div>
Ji\u0159\u00ed Tvrdek<\/figcaption><\/figure>\n

3. Co v\u00e1m z\u016fstane, a\u017e konkurence zkop\u00edruje v\u00e1\u0161 web a podraz\u00ed ceny?<\/strong><\/h3>\n

Jan Junek odleh\u010denou formou p\u0159edvedl, jak se tvo\u0159\u00ed zna\u010dka a na cosi d\u00e1t pozor. Brand nen\u00ed pap\u00edr, kter\u00fd \u0159editel p\u0159ilep\u00ed na dve\u0159e od zaseda\u010dky. Brand si nekoup\u00edte od konzultanta jako rohl\u00edk, brand se toti\u017e buduje<\/strong>, a to hodn\u011b dlouho. Brand je to, co o v\u00e1s \u0159\u00edkaj\u00ed va\u0161i z\u00e1kazn\u00edci.<\/p>\n

\n
\"Jan<\/div>
Jan Junek<\/figcaption><\/figure>\n

4. Nebojte se ud\u011blat dal\u0161\u00ed krok, za\u010dn\u011bte to\u010dit videa<\/strong><\/h3>\n

Petr Hudec je pro m\u011b borec. Jako \u0161\u00e9f skv\u011bl\u00e9ho eshopu se postavil p\u0159ed kameru a postupn\u011b se nau\u010dil to\u010dit skv\u011bl\u00e1 videa. Nehodil tuto \u010dinnost na sv\u00e9ho zam\u011bstnance, ale \u0161el s\u00e1m s\u00a0k\u016f\u017e\u00ed na trh. P\u0159esn\u011b to by podle m\u00e9ho m\u011bli d\u011blat v\u0161ichni majitel\u00e9 eshop\u016f. Postavit se za svou zna\u010dku, uk\u00e1zat\u00a0tv\u00e1\u0159 a expert\u00edzu v\u00a0dan\u00e9m oboru. <\/p>\n

\n
\"Petr<\/div>
Petr Hudec<\/figcaption><\/figure>\n

5. V\u011brn\u00ed z\u00e1kazn\u00edci v\u00e1m jednou zachr\u00e1n\u00ed prdel<\/strong><\/h3>\n

Radek Hrachovec vysv\u011btlil, \u017ee v\u011brnost\u00ed program nen\u00ed o sb\u00edran\u00ed bod\u00edk\u016f. \u017de loajalitu nemaj\u00ed projevovat z\u00e1kazn\u00edci n\u00e1m, ale my jim. Chceme-li v\u011brn\u00e9 z\u00e1kazn\u00edky, mus\u00edme s\u00a0nimi pro\u017e\u00edvat jejich \u017eivoty<\/strong>. Koup\u00ed-li si n\u011bkdo na m\u00e9m eshopu seka\u010dku, mus\u00edm mu poradit, jak tr\u00e1vn\u00edk posekat. Pochv\u00e1lit, za hezk\u00fd tr\u00e1vn\u00edk na Facebooku a doporu\u010dit mu vhodn\u00e9 hnojivo v\u00a0prav\u00fd \u010das. Jde o vztah, kter\u00fd si mus\u00edme se z\u00e1kazn\u00edkem dlouhodob\u011b budovat a udr\u017eovat ho. Podle Radka v\u00e1s v\u011brn\u00ed z\u00e1kazn\u00edci jednou zachr\u00e1n\u00ed a j\u00e1 s\u00a0t\u00edm souhlas\u00edm. <\/p>\n

\n
\"Radek<\/div>
Radek Hrachovec<\/figcaption><\/figure>\n

P\u0159\u00ed\u0161t\u00ed rok pojedu ur\u010dit\u011b znovu a douf\u00e1m, \u017ee E-shop summit<\/strong> z\u016fstane v\u00a0\u010cesk\u00fdch Bud\u011bjovic\u00edch. Tohle malebn\u00e9 m\u011bsto je\u0161t\u011b v\u00edce umocnilo skv\u011bl\u00fd pocit, kter\u00fd jsem si z\u00a0jihu odv\u00e1\u017eel. <\/p>\n

Zaujalo v\u00e1s m\u00e9 shrnut\u00ed z t\u00e9to konference? Sd\u00edlejte ho s ostatn\u00edmi nebo se p\u0159ihlaste k odb\u011bru novinek<\/a> a u\u017e v\u00e1m dal\u0161\u00ed novinky z e-commerce neute\u010dou.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159in\u00e1\u0161\u00edme v\u00e1m report z leto\u0161n\u00edho E-shop Summitu. Co n\u00e1s nejv\u00edc zauajalo, sd\u00edl\u00edme s v\u00e1mi.\u2008Te\u010f\u2008a\u2008tady.<\/p>\n","protected":false},"author":19,"featured_media":2623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nTOP 5 z E-shop summitu 2017<\/title>\n<meta name=\"description\" content=\"P\u0159in\u00e1\u0161\u00edme v\u00e1m report z leto\u0161n\u00edho E-shop Summitu. 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