{"id":3450,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/strukturovana-data-proc-a-hlavne-jak-je-vyuzit-cast-1-teorie\/"},"modified":"2023-10-17T11:39:03","modified_gmt":"2023-10-17T09:39:03","slug":"strukturovana-data-proc-a-hlavne-jak-je-vyuzit-cast-1-teorie","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/strukturovana-data-proc-a-hlavne-jak-je-vyuzit-cast-1-teorie\/","title":{"rendered":"Strukturovan\u00e1 data: Pro\u010d a hlavn\u011b jak je vyu\u017e\u00edt? \u010c\u00e1st 1. Teorie"},"content":{"rendered":"

Co jsou strukturovan\u00e1 data?<\/h2>\n

Strukturovan\u00e1 data nejsou nic v\u00edc, ne\u017e vhodn\u011b poskl\u00e1dan\u00e1 data do p\u0159edem stanoven\u00e9ho a srozumiteln\u00e9ho sch\u00e9matu pro vyhled\u00e1va\u010de<\/strong>. Tato data n\u00e1m pomohou ve vyhled\u00e1va\u010di zaujmout<\/strong> potenci\u00e1ln\u00edho n\u00e1v\u0161t\u011bvn\u00edka je\u0161t\u011b l\u00e9pe, ne\u017e klasick\u00fdm psan\u00fdm textem. A to nem\u00e1me nic proti kr\u00e1sn\u011b napsan\u00e9mu titulku a popisku.<\/p>\n

Pokud vhodn\u011b ozna\u010d\u00edte v\u00e1\u0161 obsah strukturovan\u00fdmi daty, ve spr\u00e1vn\u00e9m sch\u00e9matu, tak m\u00e1te velmi vysokou \u0161anci, \u017ee se ve v\u00fdsledc\u00edch vyhled\u00e1van\u00ed objev\u00ed dal\u0161\u00ed dopl\u0148uj\u00edc\u00ed informace p\u0159\u00edmo u va\u0161eho z\u00e1pisu. Doporu\u010dujeme vyu\u017e\u00edvat Google podporovan\u00fd projekt https:\/\/schema.org\/<\/a>. Zajist\u00edte t\u00edm, \u017ee se nesetk\u00e1te s\u00a0probl\u00e9my, p\u0159i kter\u00fdch by nemuselo v\u0161e fungovat spr\u00e1vn\u011b. Pr\u00e1v\u011b na Schema.org najdete p\u0159esn\u011b definovan\u00e1 data, na kter\u00fdch se vyhled\u00e1va\u010de shodly, \u017ee je budou pou\u017e\u00edvat.<\/p>\n

Jak takov\u00e1 data pozn\u00e1m?<\/h2>\n

Strukturovan\u00e1 data pozn\u00e1te ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed velmi snadno. Doslova na prvn\u00ed pohled.<\/p>\n

\n
<\/div>\n<\/figure>\n

V\u00fd\u0161e m\u016f\u017eete vid\u011bt praktick\u00e9 vyu\u017eit\u00ed strukturovan\u00fdch dat nap\u0159\u00edklad pro recepty. V\u0161imn\u011bte si vyu\u017eit\u00ed dat pro zviditeln\u011bn\u00ed samotn\u00fdch u\u017eivatelsk\u00fdch recenz\u00ed a pr\u016fm\u011brn\u00e9ho sk\u00f3re receptu. Tato data mohou velmi \u010dasto rozhodnout o \u00fasp\u011bchu va\u0161eho v\u00fdsledku ve vyhled\u00e1v\u00e1n\u00ed<\/strong>. Statistiky sice \u0159\u00edkaj\u00ed, \u017ee nejv\u00edce lid\u00ed klikaj\u00ed na prvn\u00ed p\u0159\u00ed\u010dky, pokud ale budete disponovat spr\u00e1vn\u00fdmi strukturovan\u00fdmi daty a budete m\u00edt velmi dobr\u00e9 hodnocen\u00ed, je pravd\u011bpodobn\u00e9, \u017ee si lid\u00e9 vyberou v\u00e1\u0161 recept.<\/p>\n

Jak\u00e1 strukturovan\u00e1 data lze vyu\u017e\u00edt?<\/h2>\n

Mezi nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed typy strukturovan\u00fdch dat pat\u0159\u00ed pr\u00e1v\u011b tyto:<\/p>\n

\u25cf Event<\/strong> \u2013 slou\u017e\u00ed k\u00a0popisu ud\u00e1losti. Obsahuje i data o za\u010d\u00e1tku, lokalit\u011b a konci konkr\u00e9tn\u00ed akce \u010di eventu.<\/p>\n

\u25cf\u00a0Article<\/strong> \u2013 nej\u010dast\u011bji vyu\u017e\u00edvan\u00fd pro ozna\u010den\u00ed \u010dl\u00e1nku na blogu<\/p>\n

\u25cf\u00a0Job Posting <\/strong>\u2013 ur\u010den\u00fd striktn\u011b pro ozna\u010dov\u00e1n\u00ed pracovn\u00edch nab\u00eddek a inzer\u00e1t\u016f<\/p>\n

\u25cf\u00a0Organization<\/strong> \u2013 kompletn\u00ed popis va\u0161\u00ed organizace \u010di firmy. Lze zde uv\u00e9st webov\u00e9 str\u00e1nky, profily na soci\u00e1ln\u00edch s\u00edt\u00edch. Pou\u017e\u00edv\u00e1 se prim\u00e1rn\u011b pro firmy, kter\u00e9 nelze nav\u0161t\u00edvit fyzicky.<\/p>\n

\u25cf\u00a0Local Business <\/strong>\u2013 ozna\u010den\u00ed pro lok\u00e1ln\u00ed podnik \u010di firmu. Obsahuje tak\u00e9 otev\u00edrac\u00ed hodiny a dal\u0161\u00ed konkr\u00e9tn\u00ed informace.<\/p>\n

\u25cf\u00a0Recipe<\/strong> \u2013 ur\u010den\u00fd k\u00a0ozna\u010dov\u00e1n\u00ed recept\u016f (viz uk\u00e1zka naho\u0159e)<\/p>\n

\u25cf\u00a0Review<\/strong> \u2013 slou\u017e\u00edc\u00ed k\u00a0rozpozn\u00e1n\u00ed recenz\u00ed<\/p>\n

\u25cf\u00a0Person<\/strong> \u2013 vyu\u017eit\u00ed najde zejm\u00e9na k\u00a0ozna\u010den\u00ed autor\u016f nebo pracovn\u00edk\u016f v\u00a0sekc\u00edch \u201eO n\u00e1s\u201c<\/p>\n

\u25cf\u00a0Product<\/strong> \u2013 ozna\u010duje produkty, v\u010detn\u011b jejich vlastnost\u00ed, zna\u010dky, ceny a nab\u00eddky<\/p>\n

Pro\u010d strukturovan\u00e1 data vyu\u017e\u00edvat?<\/h2>\n

Jedn\u00e1 se o naprosto logickou ot\u00e1zku a odpov\u011b\u010f na n\u00ed je je\u0161t\u011b logi\u010dt\u011bj\u0161\u00ed. Hlavn\u00edm c\u00edlem<\/strong> va\u0161eho v\u00fdsledku ve vyhled\u00e1v\u00e1n\u00ed je oslovit potenci\u00e1ln\u00edho n\u00e1v\u0161t\u011bvn\u00edka<\/strong>. Vedle va\u0161ich kr\u00e1sn\u011b a efektivn\u011b napsan\u00fdch popisk\u016f s\u00a0titulky v\u00e1m v\u00a0tom pom\u016f\u017eou pr\u00e1v\u011b tato strukturovan\u00e1 data.<\/p>\n

Jejich role ale nen\u00ed pouze ve vztahu k\u00a0samotn\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm. Slou\u017e\u00ed tak\u00e9 k\u00a0dosa\u017een\u00ed porozum\u011bn\u00ed mezi vyhled\u00e1va\u010di a va\u0161\u00edm obsahem<\/strong>. Usnadn\u00edte tak vyhled\u00e1va\u010di cestu k\u00a0obsahu a on ho sn\u00e1ze rozd\u011bl\u00ed mezi potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky. Prozat\u00edm v\u0161ak neexistuje p\u0159\u00edpadov\u00e1 studie, kter\u00e1 by dok\u00e1zala p\u0159\u00edm\u00fd vliv na pozice ve vyhled\u00e1v\u00e1n\u00ed. To ale v\u016fbec nevad\u00ed. P\u0159i vhodn\u00e9m vyu\u017eit\u00ed se m\u00edra prokliku u va\u0161eho v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee zv\u00fd\u0161it o des\u00edtky procent.<\/p>\n

V\u00a0dal\u0161\u00edm d\u00edle si uk\u00e1\u017eeme, jak takov\u00e1 strukturovan\u00e1 data aplikovat v\u00a0praxi. Nau\u010d\u00edte se je vlo\u017eit na v\u00e1\u0161 web a uk\u00e1\u017eeme si tak\u00e9, jak efektivn\u011b otestovat, zda jsou v\u00e1mi strukturovan\u00e1 data spr\u00e1vn\u011b nastaven\u00e1.<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Upoutejte ve vyhled\u00e1va\u010d\u00edch pozornost potenci\u00e1ln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f a vyu\u017eijte s\u00edlu strukturovan\u00fdch dat. Jak v\u00e1m pomohou?<\/p>\n","protected":false},"author":2,"featured_media":2621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nStrukturovan\u00e1 data: Pro\u010d a hlavn\u011b jak je vyu\u017e\u00edt? \u010c\u00e1st 1. 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