{"id":3446,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/statistiky-kterym-byste-meli-venovat-pozornost\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"statistiky-kterym-byste-meli-venovat-pozornost","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/statistiky-kterym-byste-meli-venovat-pozornost\/","title":{"rendered":"Statistiky, kter\u00fdm byste m\u011bli v\u011bnovat pozornost"},"content":{"rendered":"

V \u010cR pou\u017e\u00edv\u00e1 Facebook 51% \u017een<\/strong> a 49% mu\u017e\u016f<\/strong> a na Instagramu<\/strong> maj\u00ed zastoupen\u00ed \u017eeny 54% <\/strong>a mu\u017ei 46%<\/strong>. Proto je dobr\u00e9 si dob\u0159e rozmyslet jak, na koho a hlavn\u011b na jak\u00e9 platform\u011b budete svoji strategii tvo\u0159it<\/strong>.<\/p>\n

Instagram <\/strong>dos\u00e1hne 112,5 milion\u016f u\u017eivatel\u016f<\/strong> v roce 2020 a 63% u\u017eivatel\u016f se p\u0159ihl\u00e1s\u00ed na Instagram minim\u00e1ln\u011b 1 denn\u011b<\/strong>. Z \u010deho\u017e vypl\u00fdv\u00e1, \u017ee byste nem\u011bli br\u00e1t p\u0159\u00edpravu Va\u0161ich p\u0159\u00edsp\u011bvk\u016f na lehkou v\u00e1hu, a p\u0159izp\u016fsobit tak Va\u0161i strategii.<\/p>\n

V b\u0159eznu roku 2020 bylo v \u010cesku 2 439 000 u\u017eivatel\u016f, lid\u00e9 od 18 do 24 let byli nejv\u011bt\u0161\u00ed skupinou se 770 000 u\u017eivateli.<\/p>\n

Facebook<\/strong> m\u00e1 v roce 2020 celkem 2,5 miliardy<\/strong> m\u011bs\u00ed\u010dn\u011b aktivn\u00edch u\u017eivatel\u016f<\/strong>, v \u010cesku je jich ji\u017e 5 640 000 z \u010deho\u017e nejv\u011bt\u0161\u00ed skupina 1 540 000 u\u017eivatel\u016f jsou lid\u00e9 od 25 do 34 let.\u00a0<\/p>\n

Lid\u00e9 str\u00e1v\u00ed p\u0159ibli\u017en\u011b 3 hodiny denn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> a psan\u00edm si s p\u0159\u00e1teli. D\u00edky tomu m\u00e1te mo\u017enost u\u017eivatele zaujmout pomoc\u00ed bannerov\u00e9 reklamy na Facebook obsahu \u010di v messengeru. V p\u0159\u00edpad\u011b, \u017ee pot\u0159ebujete budovat brand,<\/strong> tak zde m\u00e1te vysokou \u0161anci na \u00fasp\u011bch, proto\u017ee 71% z\u00e1kazn\u00edk\u016f<\/strong>, kte\u0159\u00ed m\u011bli pozitivn\u00ed zku\u0161enost s brandem na soci\u00e1ln\u00edch s\u00edt\u00edch, v\u011bt\u0161inou doporu\u010d\u00ed brand p\u0159\u00e1tel\u016fm<\/strong> nebo rodin\u011b.<\/p>\n

49% u\u017eivatel\u016f zaj\u00edm\u00e1 n\u00e1zor a recenze influencer\u016f<\/strong> na soci\u00e1ln\u00edch s\u00edt\u00edch na produkty. Co\u017e znamen\u00e1, \u017ee pokud influencer dob\u0159e ohodnot\u00ed V\u00e1\u0161 produkt, je v\u011bt\u0161\u00ed \u0161ance, \u017ee si ho d\u00edky recenzi influencera koup\u00ed. Influencer marketing nen\u00ed zrovna star\u00e1 z\u00e1le\u017eitost a st\u00e1le v\u00edce ne\u017e dob\u0159e funguje. Proto jestli ho Va\u0161e firma nebo Vy sami je\u0161t\u011b nepodporujete, doporu\u010dujeme si ho p\u0159idat do sv\u00e9ho reperto\u00e1ru.\u00a0<\/p>\n

91% u\u017eivatel\u016f<\/strong> v\u0161ech soci\u00e1ln\u00edch s\u00edt\u00ed pou\u017e\u00edvaj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong>. Tuto informaci byste nem\u011bli br\u00e1t na lehkou v\u00e1hu hlavn\u011b u um\u00edst\u011bn\u00ed reklam a tvo\u0159en\u00ed grafick\u00e9ho obsahu pro Va\u0161e reklamy.\u00a0<\/p>\n

Brandy maj\u00ed 10x v\u011bt\u0161\u00ed engagement na Instagramu ne\u017e na Facebooku. Pro n\u011bkter\u00fd brandy ale samoz\u0159ejm\u011b existuj\u00ed i v\u00fdjimky. Zde je dobr\u00e1 d\u00e1t si pr\u00e1ci a ud\u011blat si research o Va\u0161em oboru, abyste nezah\u00e1leli.\u00a0<\/p>\n

\n
\"Instagram<\/div>\n<\/figure>\n
\n
\"Facebook<\/div>\n<\/figure>\n

<\/p>\n

Z\u00e1v\u011brem<\/h3>\n

Soci\u00e1ln\u00ed s\u00edt\u011b hraj\u00ed neodmyslitelnou roli p\u0159i budov\u00e1n\u00ed brandu, reputaci zna\u010dky a z\u00edsk\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Kdo nem\u00e1 reklamu na Facebooku nebo Instagramu, jakoby nebyl. A vy u\u017e m\u00e1te reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch nebo o n\u00ed teprve uva\u017eujete? Pokud ne, r\u00e1di V\u00e1m s jej\u00edm zalo\u017een\u00edm a spr\u00e1vou r\u00e1di pom\u016f\u017eeme. Sta\u010d\u00ed n\u00e1m napsat na e-mail info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Soci\u00e1ln\u00ed s\u00edt\u011b se ka\u017ed\u00fdm dnem neust\u00e1le vyv\u00edjej\u00ed, a proto je t\u0159eba dr\u017eet krok s nejnov\u011bj\u0161\u00edmi statistikami. V dne\u0161n\u00edm \u010dl\u00e1nku V\u00e1m ty nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159in\u00e1\u0161\u00edme v\u0161echny pohromad\u011b.<\/p>\n","protected":false},"author":12,"featured_media":2610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nStatistiky, kter\u00fdm byste m\u011bli v\u011bnovat pozornost<\/title>\n<meta name=\"description\" content=\"Soci\u00e1ln\u00ed s\u00edt\u011b se ka\u017ed\u00fdm dnem neust\u00e1le vyv\u00edjej\u00ed, a proto je t\u0159eba dr\u017eet krok s nejnov\u011bj\u0161\u00edmi statistikami. V dne\u0161n\u00edm \u010dl\u00e1nku V\u00e1m ty nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159in\u00e1\u0161\u00edme v\u0161echny pohromad\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/statistiky-kterym-byste-meli-venovat-pozornost\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistiky, kter\u00fdm byste m\u011bli v\u011bnovat pozornost\" \/>\n<meta property=\"og:description\" content=\"Soci\u00e1ln\u00ed s\u00edt\u011b se ka\u017ed\u00fdm dnem neust\u00e1le vyv\u00edjej\u00ed, a proto je t\u0159eba dr\u017eet krok s nejnov\u011bj\u0161\u00edmi statistikami. 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