{"id":3443,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/srpnove-lazo-plazo-e-commerce\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"srpnove-lazo-plazo-e-commerce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/srpnove-lazo-plazo-e-commerce\/","title":{"rendered":"Srpnov\u00e9 l\u00e1\u017eo pl\u00e1\u017eo e-commerce"},"content":{"rendered":"<p data-new-link=\"true\">I druh\u00fd pr\u00e1zdninov\u00fd m\u011bs\u00edc se nesl ve znamen\u00ed poklidn\u00fdch vod<br \/>\ne-commerce. V\u0161ak odpo\u010d\u00edvat se mus\u00ed. Obzvl\u00e1\u0161\u0165 te\u010f, p\u0159ed vrcholem n\u00e1kupn\u00ed sez\u00f3ny.<br \/>\nKdo \u010derpal s\u00edly a z\u00e1rove\u0148 pl\u00e1noval, bude <a href=\"https:\/\/blog.webmium.cz\/posts\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">skv\u011ble p\u0159ipraven<\/a> na v\u00e1no\u010dn\u00ed p\u0159\u00edliv objedn\u00e1vek.<\/p>\n<h2>Je pronajat\u00e1 dom\u00e9na Titanikem?<\/h2>\n<p>Poklidnou hladinu p\u0159ece jen p\u00e1r bou\u0159\u00ed z\u010de\u0159ilo. P\u0159\u00edmo<br \/>\nhromobit\u00ed se sneslo na Pepu. Druh\u00fd nejv\u011bt\u0161\u00ed slevov\u00fd port\u00e1l pepa.cz p\u0159i\u0161el<br \/>\nza\u010d\u00e1tkem srpna o svoji dom\u00e9nu. Jak je to mo\u017en\u00e9? Pepa fungoval na pouze<br \/>\npronajat\u00e9 dom\u00e9n\u011b a jej\u00ed vlastn\u00edk se rozhodl nad\u00e1le ji port\u00e1lu nepronaj\u00edmat.<br \/>\n\u0158editele Petra S\u00fdkoru \u010dekalo p\u00e1r bezesn\u00fdch noc\u00ed a hodn\u011b pr\u00e1ce, ale celou<br \/>\nsituaci zvl\u00e1dl bravurn\u011b. Na konci pr\u00e1zdnin si u\u017e z\u00e1kazn\u00edci mohli z\u00e1jezdy<br \/>\nvyb\u00edrat na webu klido.cz. Co z\u00a0cel\u00e9 kauzy vypl\u00fdv\u00e1 pro v\u00e1s? Nespol\u00e9hejte se<br \/>\npouze na pron\u00e1jem. <strong>Sta\u0148te se vlastn\u00edkem<br \/>\ndom\u00e9ny<\/strong> a poplujete bez potopen\u00ed. <\/p>\n<h2>EVA utekla z\u00a0r\u00e1je a zabydlela se v\u00a0Mall.cz<\/h2>\n<p>O tom, \u017ee \u017eijeme v\u00a0modern\u00ed dob\u011b pln\u00e9 technologick\u00fdch<br \/>\nvychyt\u00e1vek nen\u00ed pot\u0159eba polemizovat. V\u0161e se digitalizuje a automatizuje. E-commerce<br \/>\nrozhodn\u011b nezaost\u00e1v\u00e1. Sklady velk\u00fdch eshop\u016f pomalu za\u010d\u00ednaj\u00ed obsluhovat roboti a o<br \/>\npr\u00e1zdnin\u00e1ch na z\u00e1kazn\u00edky Mall.cz vysko\u010dila na Facebook Messengeru EVA. Chatbot,<br \/>\npardon chatbotka. \u00a0Prozat\u00edm pom\u00e1h\u00e1<br \/>\ns\u00a0v\u00fdb\u011brem k\u00e1vovar\u016f, s reklamac\u00ed a zodpov\u00edd\u00e1 na nej\u010dast\u011bj\u0161\u00ed dotazy. Jak<br \/>\nrychle se nau\u010d\u00ed komunikovat zbytek sortimentu, uvid\u00edme. Jedno je v\u0161ak jist\u00e9.<br \/>\nEVA jasn\u011b ukazuje, kter\u00fdm sm\u011brem se z\u00e1kaznick\u00e1 podpora bude<br \/>\nv\u00a0n\u00e1sleduj\u00edc\u00edch letech ub\u00edrat.<\/p>\n<h2>Slevomat v\u00a0Brit\u00e1nii, Koloni\u00e1l v Ko\u0161\u00edku<\/h2>\n<p>Zat\u00edmco si d\u011bti venku u\u017e\u00edvaly volna, v\u00a0kancel\u00e1\u0159\u00edch<br \/>\nzn\u00e1m\u00fdch port\u00e1l\u016f se hr\u00e1la popul\u00e1rn\u00ed hra. \u0160katulata, \u0161katulata. H\u00fdbalo se<br \/>\nmajiteli a investory. Slevomat Group si kone\u010dn\u011b pl\u00e1cnul s\u00a0britskou firmou Secret<br \/>\nEscapes a ta te\u010f roz\u0161\u00ed\u0159\u00ed sv\u00e9 bohat\u00e9 portfolio i do na\u0161eho regionu. <\/p>\n<p>N\u00e1kup potravin z\u00a0domova se stane pro mnoh\u00e9 u\u017eivatele<br \/>\npohodln\u011bj\u0161\u00ed. U\u017e si nemus\u00ed l\u00e1mat hlavu, jestli se z\u00e1sob\u00ed v\u00a0Koloni\u00e1lu nebo<br \/>\nv\u00a0Ko\u0161\u00edku. Ob\u011b zna\u010dky se spojily v\u00a0jednu. Ko\u0161\u00edk.cz.<\/p>\n<h2>E-commerce st\u00e1le roste<\/h2>\n<p>Prolom\u00ed leto\u0161n\u00ed rok 100 miliardovou hranici tr\u017eeb<br \/>\nz\u00a0eshop\u016f? V\u0161e zat\u00edm nasv\u011bd\u010duje tomu, \u017ee ano. Podle spole\u010dnosti APEK u\u017e<br \/>\nvzrostl pod\u00edl e-commerce na 9,5 % celkov\u00e9ho objemu maloobchodn\u00edch tr\u017eeb. Pro\u010d<br \/>\nlid\u00e9 od n\u00e1kup\u016f na eshopech o\u010dek\u00e1vaj\u00ed? V\u00edc ne\u017e nejlep\u0161\u00ed cenu cht\u011bj\u00ed, <strong>rychlost dod\u00e1n\u00ed, \u0161irokou nab\u00eddku zbo\u017e\u00ed a<br \/>\ndobrou komunikaci s\u00a0obchodem<\/strong>. Dejte jim p\u0159esn\u011b tohle a ukrojte si<br \/>\nz\u00a0t\u011bch miliard sv\u016fj pod\u00edl.<\/p>\n<h2>GDPR se bl\u00ed\u017e\u00ed<\/h2>\n<p>V\u00a0kv\u011btnu 2018 \u010dek\u00e1 na podnikatele dal\u0161\u00ed povinnost.<br \/>\nGDPR. <strong>Zp\u0159\u00edsn\u011bn\u00e1 ochrana osobn\u00edch dat<\/strong><br \/>\novlivn\u00ed i e-mailing. Srpnov\u00fd workshop Mailkitu se zab\u00fdval pr\u00e1v\u011b touto<br \/>\nproblematikou. Nejv\u00edce zm\u011bn u\u017e p\u0159edstavil Seznam.cz. Ten s\u00a0n\u00e1stupem GDPR<br \/>\nza\u010dne dohl\u00ed\u017eet na to, aby ka\u017ed\u00fd u\u017eivatel m\u011bl implementovan\u00fd Double opt-in.\u00a0 Tato vymo\u017eenost zajist\u00ed, \u017ee zpr\u00e1va bude<br \/>\ndoru\u010dena tomu, komu je odes\u00edl\u00e1na. <strong>U\u017e<br \/>\n\u017e\u00e1dn\u00fd SPAM<\/strong>. Za nevy\u017e\u00e1danou po\u0161tu budou ozna\u010dov\u00e1ny i celoobr\u00e1zkov\u00e9 e-maily,<br \/>\nkter\u00e9 stejn\u011b 43 % p\u0159\u00edjemc\u016f ani neotv\u00edr\u00e1. <\/p>\n<h2>Kam v\u00a0z\u00e1\u0159\u00ed?<\/h2>\n<p>Poj\u010fme se v\u00a0z\u00e1\u0159\u00ed inspirovat d\u011btmi a ob\u010das zasednout do<br \/>\n\u0161koln\u00edch lavic. Pokud chcete z\u016fst\u00e1vat v\u00a0obraze, je dobr\u00e9 si \u010das od \u010dasu<br \/>\np\u0159ipomenout, co nov\u00e9ho se chyst\u00e1 a kam sm\u011b\u0159uj\u00ed trendy. Mezi pl\u00e1novan\u00fdmi akcemi<br \/>\nn\u00e1s zaujal:<\/p>\n<p><strong>Google Developer Days<br \/>\nEurope<\/strong> \u2013 dva dny v\u00a0Krakov\u011b, kter\u00e9 by m\u011bl absolvovat ka\u017ed\u00fd v\u00fdvoj\u00e1\u0159. 5.<br \/>\na 6. z\u00e1\u0159\u00ed Google po\u0159\u00e1d\u00e1 konferenci nap\u011bchovanou technologick\u00fdmi novinkami,<br \/>\nkter\u00e1 se v\u00a0dohledn\u00e9 dob\u011b nebude opakovat. Ne, tak bl\u00edzko na\u0161ich hranic. <\/p>\n<p><strong>E-Business Forum 2017<\/strong><br \/>\n\u2013 hlavn\u00edm t\u00e9matem podzimn\u00edho f\u00f3ra je expanze. Jestli u\u017e v\u00e1s nebav\u00ed p\u0159e\u0161lapovat<br \/>\nna m\u00edst\u011b a chcete se pustit o trochu d\u00e1l do sv\u011bta, nem\u011bli byste si tuto ud\u00e1lost<br \/>\nnechat uj\u00edt. Zapi\u0161te si do di\u00e1\u0159e 25. z\u00e1\u0159\u00ed, jako den, kter\u00fd v\u011bnujete budoucnosti<br \/>\nsv\u00e9 firmy. <\/p>\n<p><strong>PR v\u00a0digit\u00e1ln\u00ed<br \/>\n\u00e9\u0159e<\/strong> \u2013 nepodce\u0148ujte PR, komunikace je z\u00e1klad v\u0161ech vztah\u016f. Tedy i t\u011bch se<br \/>\nz\u00e1kazn\u00edkem. Jak na PR, se dozv\u00edte 20. z\u00e1\u0159\u00ed v\u00a0Praze Na Pankr\u00e1ci. <\/p>\n<p>A co budete d\u011blat v\u00a0z\u00e1\u0159\u00ed vy? M\u00e1te super tip na n\u011bjakou<br \/>\nzaj\u00edmavou akci? Pod\u011blte se s\u00a0n\u00e1mi o n\u011bj. A se sv\u00fdmi p\u0159\u00e1teli t\u0159eba zase o<br \/>\ntento \u010dl\u00e1nek. Sta\u010d\u00ed kliknout na tla\u010d\u00edtko \u201esd\u00edlet\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d vlastnit svoji dom\u00e9nu? Hroz\u00ed, \u017ee celoobr\u00e1zkov\u00fd newsletter spadne do Spamu? Zodpov\u00ed srpnov\u00e9 novinky e-commerce.<\/p>\n","protected":false},"author":18,"featured_media":3444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Srpnov\u00e9 l\u00e1\u017eo pl\u00e1\u017eo e-commerce<\/title>\n<meta name=\"description\" content=\"Pro\u010d vlastnit svoji dom\u00e9nu? 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