{"id":3442,"date":"2019-12-03T22:50:55","date_gmt":"2019-12-03T21:50:55","guid":{"rendered":"http:\/\/wptest.nexum.cz\/snapchat-nyni-umoznuje-prehravani-az-3-minutove-reklamy\/"},"modified":"2024-04-17T15:24:57","modified_gmt":"2024-04-17T13:24:57","slug":"snapchat-nyni-umoznuje-prehravani-az-3-minutove-reklamy","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/snapchat-nyni-umoznuje-prehravani-az-3-minutove-reklamy\/","title":{"rendered":"Snapchat nyn\u00ed umo\u017e\u0148uje p\u0159ehr\u00e1v\u00e1n\u00ed a\u017e 3 minutov\u00e9 reklamy"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:600px\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"600px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5de6e5d6bdba915f2e76dab8_Snapchat-GIF.gif\"><\/div>\n<\/figure>\n<p>V\u00a0aplikaci Snapchat tr\u00e1v\u00ed u\u017eivatel\u00e9 pr\u016fm\u011brn\u011b 30 minut \u010dasu, denn\u011b pak vytvo\u0159\u00ed okolo 3.5 miliardy post\u016f. <br \/>Nen\u00ed proto divu, \u017ee Snapchat ozn\u00e1mil prodlou\u017een\u00ed d\u00e9lky reklam s nad\u011bj\u00ed, \u017ee upout\u00e1 pozornost velk\u00fdch zna\u010dek, kter\u00e9 cht\u011bj\u00ed zve\u0159ej\u0148ovat del\u0161\u00ed reklamy s p\u0159\u00edb\u011bhem<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-floatleft\" data-rt-type=\"image\" data-rt-align=\"floatleft\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5de6e6274dd1a77fb5180045_snap.jpg\"><\/div>\n<\/figure>\n<h2>\u200d<br \/>Co jsou roz\u0161\u00ed\u0159en\u00e9 reklamy a jak budou fungovat?<\/h2>\n<p>\u200d<br \/>Podobn\u011b jako u 6-sekundov\u00e9ho nep\u0159esko\u010diteln\u00e9ho form\u00e1tu reklamy Snapchat se tyto reklamy budou zobrazovat b\u011bhem proch\u00e1zen\u00ed p\u0159\u00edsp\u011bvk\u016f ostatn\u00edch u\u017eivatel\u016f, p\u0159i\u010dem\u017e inzerent\u016fm umo\u017en\u00ed prodlou\u017eit dobu reklamy od \u0161esti sekund a\u017e na<strong> t\u0159i minuty.<\/strong><\/p>\n<p>Zat\u00edmco <strong>prvn\u00edch \u0161est sekund reklamy nebude mo\u017en\u00e9 p\u0159esko\u010dit,<\/strong> pot\u00e9 u\u017e u\u017eivatel\u00e9 mohou pokra\u010dovat v objevov\u00e1n\u00ed ostatn\u00edch p\u0159\u00edsp\u011bvk\u016f, anebo reklamu shl\u00e9dnout celou.<br \/>D\u00edky prodlou\u017een\u00e9mu reklamn\u00edmu \u010dasu m\u016f\u017eete<strong> prodlou\u017eit p\u0159edstaven\u00ed sv\u00e9 zna\u010dky a vypr\u00e1v\u011bt p\u0159\u00edb\u011bh<\/strong> tzv. GENERACI Z, co\u017e je internetov\u00e1 generace d\u011bt\u00ed narozen\u00fdch od poloviny 90. let 20. stolet\u00ed. <br \/>Ty toti\u017e pou\u017e\u00edvaj\u00ed aplikaci Snapchat nejv\u00edce.<\/p>\n<p>Zat\u00edm prodlou\u017eenou d\u00e9lku reklamy vyu\u017eily zna\u010dky jako jsou Nissan, Gap \u010di Fox\u00a020th Century.<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p><em>Zdroj:\u00a0techcrunch.com, impactbnd.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat inzerent\u016fm umo\u017en\u00ed prodlou\u017eit dobu reklamy od \u0161esti sekund a\u017e na t\u0159i minuty<\/p>\n","protected":false},"author":12,"featured_media":1277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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