{"id":3441,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/skore-optimalizace-prichazi-do-aplikace-reklamy-google\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"skore-optimalizace-prichazi-do-aplikace-reklamy-google","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/skore-optimalizace-prichazi-do-aplikace-reklamy-google\/","title":{"rendered":"Sk\u00f3re optimalizace p\u0159ich\u00e1z\u00ed do aplikace Reklamy Google"},"content":{"rendered":"<p>Zku\u0161en\u00ed u\u017eivatel\u00e9 Google Ads jist\u011b zaznamenali novinku v podob\u011b sk\u00f3re optimalizace, kter\u00e1 je v tomto rozhran\u00ed u\u017e n\u011bjak\u00fd \u010das. Pro m\u00e9n\u011b zku\u0161en\u00e9 a za\u010d\u00ednaj\u00edc\u00ed u\u017eivatele je tady n\u00e1\u0161 \u010dl\u00e1nek, kter\u00fd V\u00e1m prozrad\u00ed v\u0161e pot\u0159ebn\u00e9 o t\u00e9to u\u017eite\u010dn\u00e9 funkci.<\/p>\n<p>Na za\u010d\u00e1tek si vysv\u011btl\u00edme, co to vlastn\u011b je. <strong>Sk\u00f3re optimalizace<\/strong> m\u016f\u017eeme vyjad\u0159ovat v procentech na \u0161k\u00e1le od 0 do 100. Plat\u00ed, \u017ee \u010d\u00edm vy\u0161\u0161\u00ed sk\u00f3re, t\u00edm v\u00edce se \u00fa\u010det bl\u00ed\u017e\u00ed k vyu\u017eit\u00ed sv\u00e9ho pln\u00e9ho potenci\u00e1lu. \u0158ekn\u011bme, \u017ee Va\u0161e sk\u00f3re optimalizace je 70 %. To znamen\u00e1, \u017ee mu je\u0161t\u011b st\u00e1le chyb\u00ed 30 % do vyu\u017eit\u00ed jeho <strong>maxim\u00e1ln\u00edho potenci\u00e1lu<\/strong>. Nicm\u00e9n\u011b p\u0159edchoz\u00ed v\u011bta neznamen\u00e1, \u017ee pokud jste dos\u00e1hli sk\u00f3re optimalizace 100 %, tak V\u00e1\u0161 \u00fa\u010det nedisponuje \u017e\u00e1dn\u00fdm dal\u0161\u00edm potenci\u00e1lem pro <strong>zlep\u0161en\u00ed v\u00fdkonu<\/strong>. Je t\u0159eba si uv\u011bdomit, \u017ee ono procento potenci\u00e1lu, je pouze strojov\u011b vypo\u010d\u00edtan\u00e1 hodnota v re\u00e1ln\u00e9m \u010dase, kter\u00e1 vych\u00e1z\u00ed:<\/p>\n<ul>\n<li>ze statistik a nastaven\u00ed Va\u0161eho \u00fa\u010dtu,<\/li>\n<li>z v\u00fd\u0161e rozpo\u010dt\u016f a nab\u00eddek,<\/li>\n<li>z kl\u00ed\u010dov\u00fdch slov a c\u00edlen\u00ed,<\/li>\n<li>z aktu\u00e1ln\u00edch trend\u016f v oblasti online reklamy,<\/li>\n<li>z relevantn\u00edho dopadu dostupn\u00fdch doporu\u010den\u00ed a\u00a0<\/li>\n<li>historie ned\u00e1vn\u00fdch doporu\u010den\u00ed.<\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1409px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1409px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eb80764ccd7e75ea9599ee8_l4-kFvEXdgcDCdnBBkiUQaUEvJocYZ3KrHe80ZxS6hMVmsX419UzVwDCjBu61FzrzhjezDqmZ5CwyZHq88R1JfugGRs55tAv9RAWy6mmT2-ADhCB7wV2XaEM83AlJv5w5ORAQyZS.jpeg\" alt=\"sk\u00f3re optimalizace v reklam\u00e1ch Google Webmium\"><\/div>\n<\/figure>\n<p><\/p>\n<p>Jestli\u017ee bylo naps\u00e1no, \u017ee sk\u00f3re optimalizace je tvo\u0159eno mnoha faktory v re\u00e1ln\u00e9m \u010dase, m\u016f\u017ee se V\u00e1m st\u00e1t, \u017ee doporu\u010den\u00ed pro V\u00e1\u0161 \u00fa\u010det se mohou rovn\u011b\u017e m\u011bnit v \u010dase. Ta doporu\u010den\u00ed, kter\u00e1 platila v\u010dera, nemus\u00ed platit z\u00edtra. Google na z\u00e1klad\u011b sk\u00f3re optimalizace <strong>vyd\u00e1v\u00e1 doporu\u010den\u00ed<\/strong>, kter\u00fdmi se m\u016f\u017eete a nemus\u00edte \u0159\u00eddit. N\u011bkter\u00e1 doporu\u010den\u00ed jsou smyslupln\u00e1, jin\u00e1 m\u00e9n\u011b. S ka\u017ed\u00fdm aplikovan\u00fdm doporu\u010den\u00edm doch\u00e1z\u00ed ke <strong>zv\u00fd\u0161en\u00ed tohoto sk\u00f3re<\/strong>. U jednotliv\u00fdch doporu\u010den\u00ed je uveden i procentu\u00e1ln\u00ed progres, kter\u00e9ho dos\u00e1hnete aplikac\u00ed konkr\u00e9tn\u00edho doporu\u010den\u00ed. Mal\u00fdm paradoxem je, \u017ee zv\u00fd\u0161en\u00ed sk\u00f3re dos\u00e1hnete i v p\u0159\u00edpad\u011b, \u017ee dan\u00e9 doporu\u010den\u00ed odm\u00edtnete. V takov\u00e9m p\u0159\u00edpad\u011b budete po\u017e\u00e1d\u00e1n\u00ed o sd\u011blen\u00ed d\u016fvodu, pro\u010d jste dan\u00e9 doporu\u010den\u00ed odm\u00edtli. Doporu\u010dujeme tuto zp\u011btnou vazbu vyplnit, proto\u017ee Google se na jej\u00edm z\u00e1klad\u011b sna\u017e\u00ed neust\u00e1le zlep\u0161ovat.<\/p>\n<p>V posledn\u00ed \u010d\u00e1sti se v kr\u00e1tkosti pod\u00edv\u00e1me, jak\u00e1 doporu\u010den\u00ed m\u016f\u017eete v Google Ads aplikovat. Je jich pom\u011brn\u011b velk\u00e9 mno\u017estv\u00ed, proto zde vyjmenuji p\u00e1r z\u00e1kladn\u00edch:<\/p>\n<ul>\n<li>Doporu\u010den\u00ed ohledn\u011b st\u00e1vaj\u00edc\u00edch <strong>rozpo\u010dt\u016f<\/strong>, a to nejen v p\u0159\u00edpad\u011b jejich zv\u00fd\u0161en\u00ed, ale i sn\u00ed\u017een\u00ed.<\/li>\n<li>Doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se <strong>p\u0159id\u00e1n\u00ed <\/strong>a <strong>tvorby <\/strong>responzivn\u00edch <strong>reklam<\/strong>.<\/li>\n<li>Doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se stavu <strong>kl\u00ed\u010dov\u00fdch slov<\/strong> \u2013 jejich p\u0159id\u00e1n\u00ed i odstran\u011bn\u00ed.<\/li>\n<li>Doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se <strong>automatick\u00fdch strategi\u00ed<\/strong> pro Va\u0161e kampan\u011b.<\/li>\n<li>Doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se Va\u0161eho <strong>zdroje produkt\u016f<\/strong>.<\/li>\n<li>Doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se <strong>opravy <\/strong>Va\u0161eho <strong>publika<\/strong>.<\/li>\n<li>Doporu\u010den\u00ed ohledn\u011b <strong>roz\u0161\u00ed\u0159en\u00ed <\/strong>Va\u0161ich <strong>reklam<\/strong>.<\/li>\n<\/ul>\n<h3>Z\u00e1v\u011brem<\/h3>\n<p>Jak bylo uvedeno v\u00fd\u0161e, jedn\u00e1 se o strojov\u00e1 doporu\u010den\u00ed uveden\u00e1 v re\u00e1ln\u00e9m \u010dase. U navr\u017een\u00fdch doporu\u010den\u00ed v\u017edy pe\u010dliv\u011b zva\u017ete, zda jsou v souladu s Va\u0161imi vyty\u010den\u00fdmi c\u00edly, proto\u017ee st\u00e1le plat\u00ed ot\u0159epan\u00e9 pravidlo, \u017ee nejlep\u0161\u00ed doporu\u010den\u00ed pro Va\u0161e kampan\u011b m\u016f\u017eete vymyslet pouze Vy a Google V\u00e1m pouze usnad\u0148uje pr\u00e1ci sv\u00fdmi vylep\u0161en\u00edmi.<\/p>\n<p>Jde V\u00e1m z optimalizace kampan\u011b hlava kolem a top\u00edte se v mno\u017estv\u00edch doporu\u010den\u00ed, kter\u00e1 V\u00e1m Google p\u0159in\u00e1\u0161\u00ed ka\u017ed\u00fd den? Nev\u011b\u0161te hlavu a spojte se s n\u00e1mi, optimalizaci kampan\u00ed na\u0161\u00edch klient\u016f se v\u011bnujeme dnes a denn\u011b. Zkontaktovat n\u00e1s m\u016f\u017eete prost\u0159ednictv\u00edm e-mailu <a href=\"mailto:info@webmium.cz\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m v brzk\u00e9 dob\u011b ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je to sk\u00f3re optimalizace a jak V\u00e1m pom\u016f\u017ee ke spr\u00e1vn\u011b funguj\u00edc\u00ed kampani? To V\u00e1m vysv\u011btl\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sk\u00f3re optimalizace p\u0159ich\u00e1z\u00ed do aplikace Reklamy Google<\/title>\n<meta name=\"description\" content=\"Co je to sk\u00f3re optimalizace a jak V\u00e1m pom\u016f\u017ee ke spr\u00e1vn\u011b funguj\u00edc\u00ed kampani? 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